{
 "name": "Video editing outsourcing benchmarks",
 "description": "Aggregates from Mark Studios' own order records, Jan 2023 to Sep 2026: delivery windows, what clients add to a long-form edit, raw footage per order, and repeat-client rates. One row per chart bar or table cell, with its unit and the number of orders behind it.",
 "about": "Mark Studios order records, orders placed Jan 1 2023 - Sep 22 2026, refunded and cancelled lines excluded. Method: https://www.markstudios.com/research/video-editing-outsourcing-benchmarks#how-we-analyzed-the-orders",
 "source_page": "https://www.markstudios.com/research/video-editing-outsourcing-benchmarks",
 "json": "https://www.markstudios.com/data/video-editing-benchmarks.json",
 "csv": "https://www.markstudios.com/research/video-editing-outsourcing-benchmarks/benchmarks.csv",
 "license": {
  "name": "CC BY 4.0",
  "url": "https://creativecommons.org/licenses/by/4.0/"
 },
 "license_note": null,
 "attribution": "Mark Studios, \"Video Editing Outsourcing Benchmarks,\" https://www.markstudios.com/research/video-editing-outsourcing-benchmarks",
 "updated": "2026-10-07",
 "fields": [
  "table",
  "row",
  "value",
  "unit",
  "n"
 ],
 "count": 76,
 "rows": [
  {
   "table": "Scheduled delivery window, standalone orders",
   "row": "0-1 days",
   "value": 6.8,
   "unit": "% of orders",
   "n": 435
  },
  {
   "table": "Scheduled delivery window, standalone orders",
   "row": "2-3 days",
   "value": 14.7,
   "unit": "% of orders",
   "n": 933
  },
  {
   "table": "Scheduled delivery window, standalone orders",
   "row": "4-7 days",
   "value": 51.6,
   "unit": "% of orders",
   "n": 3281
  },
  {
   "table": "Scheduled delivery window, standalone orders",
   "row": "8-14 days",
   "value": 16.7,
   "unit": "% of orders",
   "n": 1061
  },
  {
   "table": "Scheduled delivery window, standalone orders",
   "row": "15-30 days",
   "value": 7.1,
   "unit": "% of orders",
   "n": 450
  },
  {
   "table": "Scheduled delivery window, standalone orders",
   "row": "Over 30 days",
   "value": 3.1,
   "unit": "% of orders",
   "n": 198
  },
  {
   "table": "Service mix of order lines, Jan 2023 - Sep 2026",
   "row": "Long-form video",
   "value": 55.1,
   "unit": "% of order lines",
   "n": 4216
  },
  {
   "table": "Service mix of order lines, Jan 2023 - Sep 2026",
   "row": "Short-form video",
   "value": 16.1,
   "unit": "% of order lines",
   "n": 1229
  },
  {
   "table": "Service mix of order lines, Jan 2023 - Sep 2026",
   "row": "Thumbnail",
   "value": 17.7,
   "unit": "% of order lines",
   "n": 1353
  },
  {
   "table": "Service mix of order lines, Jan 2023 - Sep 2026",
   "row": "Intro / outro",
   "value": 4.0,
   "unit": "% of order lines",
   "n": 309
  },
  {
   "table": "Service mix of order lines, Jan 2023 - Sep 2026",
   "row": "Other (consultations, strategy, design, voiceover, SEO)",
   "value": 7.0,
   "unit": "% of order lines",
   "n": 539
  },
  {
   "table": "Raw footage per order line",
   "row": "5 min or less",
   "value": 56.8,
   "unit": "% of lines with a length",
   "n": 2974
  },
  {
   "table": "Raw footage per order line",
   "row": "6-10 min",
   "value": 20.6,
   "unit": "% of lines with a length",
   "n": 1081
  },
  {
   "table": "Raw footage per order line",
   "row": "11-20 min",
   "value": 14.4,
   "unit": "% of lines with a length",
   "n": 752
  },
  {
   "table": "Raw footage per order line",
   "row": "21-30 min",
   "value": 4.7,
   "unit": "% of lines with a length",
   "n": 244
  },
  {
   "table": "Raw footage per order line",
   "row": "31-60 min",
   "value": 2.9,
   "unit": "% of lines with a length",
   "n": 150
  },
  {
   "table": "Raw footage per order line",
   "row": "Over 60 min",
   "value": 0.7,
   "unit": "% of lines with a length",
   "n": 38
  },
  {
   "table": "Raw footage per order line, Long-form video",
   "row": "5 min or less",
   "value": 53.4,
   "unit": "% of lines with a length",
   "n": 2132
  },
  {
   "table": "Raw footage per order line, Long-form video",
   "row": "6-10 min",
   "value": 21.8,
   "unit": "% of lines with a length",
   "n": 870
  },
  {
   "table": "Raw footage per order line, Long-form video",
   "row": "11-20 min",
   "value": 15.9,
   "unit": "% of lines with a length",
   "n": 635
  },
  {
   "table": "Raw footage per order line, Long-form video",
   "row": "21-30 min",
   "value": 5.1,
   "unit": "% of lines with a length",
   "n": 202
  },
  {
   "table": "Raw footage per order line, Long-form video",
   "row": "31-60 min",
   "value": 3.0,
   "unit": "% of lines with a length",
   "n": 120
  },
  {
   "table": "Raw footage per order line, Long-form video",
   "row": "Over 60 min",
   "value": 0.8,
   "unit": "% of lines with a length",
   "n": 33
  },
  {
   "table": "Raw footage per order line, Short-form video",
   "row": "5 min or less",
   "value": 69.6,
   "unit": "% of lines with a length",
   "n": 778
  },
  {
   "table": "Raw footage per order line, Short-form video",
   "row": "6-10 min",
   "value": 17.8,
   "unit": "% of lines with a length",
   "n": 199
  },
  {
   "table": "Raw footage per order line, Short-form video",
   "row": "11-20 min",
   "value": 8.2,
   "unit": "% of lines with a length",
   "n": 92
  },
  {
   "table": "Raw footage per order line, Short-form video",
   "row": "21-30 min",
   "value": 1.8,
   "unit": "% of lines with a length",
   "n": 20
  },
  {
   "table": "Raw footage per order line, Short-form video",
   "row": "31-60 min",
   "value": 2.1,
   "unit": "% of lines with a length",
   "n": 24
  },
  {
   "table": "Repeat clients",
   "row": "Share of clients who ordered on 2+ dates",
   "value": 24.7,
   "unit": "% of clients",
   "n": 3717
  },
  {
   "table": "Repeat clients",
   "row": "Share of orders placed by repeat clients",
   "value": 59.8,
   "unit": "% of orders",
   "n": null
  },
  {
   "table": "Orders per client",
   "row": "1 order",
   "value": 74.5,
   "unit": "% of clients",
   "n": 2769
  },
  {
   "table": "Orders per client",
   "row": "2 orders",
   "value": 13.0,
   "unit": "% of clients",
   "n": 483
  },
  {
   "table": "Orders per client",
   "row": "3-5 orders",
   "value": 8.4,
   "unit": "% of clients",
   "n": 314
  },
  {
   "table": "Orders per client",
   "row": "6-10 orders",
   "value": 2.7,
   "unit": "% of clients",
   "n": 99
  },
  {
   "table": "Orders per client",
   "row": "11+ orders",
   "value": 1.4,
   "unit": "% of clients",
   "n": 52
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Jan",
   "value": 102,
   "unit": "% of trend, mean",
   "n": 3
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Feb",
   "value": 100,
   "unit": "% of trend, mean",
   "n": 3
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Mar",
   "value": 103,
   "unit": "% of trend, mean",
   "n": 2
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Apr",
   "value": 110,
   "unit": "% of trend, mean",
   "n": 2
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "May",
   "value": 100,
   "unit": "% of trend, mean",
   "n": 2
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Jun",
   "value": 98,
   "unit": "% of trend, mean",
   "n": 2
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Jul",
   "value": 101,
   "unit": "% of trend, mean",
   "n": 3
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Aug",
   "value": 107,
   "unit": "% of trend, mean",
   "n": 3
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Sep",
   "value": 94,
   "unit": "% of trend, mean",
   "n": 3
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Oct",
   "value": 102,
   "unit": "% of trend, mean",
   "n": 3
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Nov",
   "value": 90,
   "unit": "% of trend, mean",
   "n": 3
  },
  {
   "table": "Orders as % of trend (seasonality)",
   "row": "Dec",
   "value": 90,
   "unit": "% of trend, mean",
   "n": 3
  },
  {
   "table": "Scheduled delivery window by category, standalone orders",
   "row": "Long-form video",
   "value": 6.0,
   "unit": "days (median)",
   "n": 3568
  },
  {
   "table": "Scheduled delivery window by category, standalone orders",
   "row": "Short-form video",
   "value": 6.0,
   "unit": "days (median)",
   "n": 1006
  },
  {
   "table": "Scheduled delivery window by category, standalone orders",
   "row": "Thumbnail",
   "value": 3,
   "unit": "days (median)",
   "n": 1037
  },
  {
   "table": "Scheduled delivery window by category, standalone orders",
   "row": "Intro / outro",
   "value": 7.0,
   "unit": "days (median)",
   "n": 284
  },
  {
   "table": "Scheduled delivery window by category, standalone orders",
   "row": "Other (consultations, strategy, design, voiceover, SEO)",
   "value": 4,
   "unit": "days (median)",
   "n": 463
  },
  {
   "table": "Add-ons in orders with a long-form edit (order level)",
   "row": "thumbnail",
   "value": 14.4,
   "unit": "% of long-form orders",
   "n": 565
  },
  {
   "table": "Add-ons in orders with a long-form edit (order level)",
   "row": "footage, stock or B-roll research",
   "value": 8.8,
   "unit": "% of long-form orders",
   "n": 346
  },
  {
   "table": "Add-ons in orders with a long-form edit (order level)",
   "row": "short-form cut or vertical version",
   "value": 3.2,
   "unit": "% of long-form orders",
   "n": 127
  },
  {
   "table": "Add-ons in orders with a long-form edit (order level)",
   "row": "express delivery (24-72h, rush)",
   "value": 2.6,
   "unit": "% of long-form orders",
   "n": 102
  },
  {
   "table": "Add-ons in orders with a long-form edit (order level)",
   "row": "voiceover",
   "value": 1.9,
   "unit": "% of long-form orders",
   "n": 73
  },
  {
   "table": "Add-ons in orders with a long-form edit (order level)",
   "row": "captions or subtitles (floor)",
   "value": 0.7,
   "unit": "% of long-form orders",
   "n": 28
  },
  {
   "table": "Long-form orders with a thumbnail, by year",
   "row": 2023,
   "value": 13.0,
   "unit": "% of long-form orders",
   "n": 133
  },
  {
   "table": "Long-form orders with a thumbnail, by year",
   "row": 2024,
   "value": 15.1,
   "unit": "% of long-form orders",
   "n": 202
  },
  {
   "table": "Long-form orders with a thumbnail, by year",
   "row": 2025,
   "value": 15.8,
   "unit": "% of long-form orders",
   "n": 160
  },
  {
   "table": "Long-form orders with a thumbnail, by year",
   "row": "2026 (to Sep 22)",
   "value": 13.1,
   "unit": "% of long-form orders",
   "n": 70
  },
  {
   "table": "Videos per order (orders with a video edit, n=5093)",
   "row": "1 video",
   "value": 87.9,
   "unit": "% of orders",
   "n": 4478
  },
  {
   "table": "Videos per order (orders with a video edit, n=5093)",
   "row": "2 videos",
   "value": 5.3,
   "unit": "% of orders",
   "n": 272
  },
  {
   "table": "Videos per order (orders with a video edit, n=5093)",
   "row": "3-5 videos",
   "value": 4.0,
   "unit": "% of orders",
   "n": 203
  },
  {
   "table": "Videos per order (orders with a video edit, n=5093)",
   "row": "6-10 videos",
   "value": 1.7,
   "unit": "% of orders",
   "n": 86
  },
  {
   "table": "Videos per order (orders with a video edit, n=5093)",
   "row": "11 or more videos",
   "value": 1.1,
   "unit": "% of orders",
   "n": 54
  },
  {
   "table": "Repeat rate by first-order format (clients with 180+ days to return)",
   "row": "thumbnail",
   "value": 29.7,
   "unit": "% ordered again",
   "n": 144
  },
  {
   "table": "Repeat rate by first-order format (clients with 180+ days to return)",
   "row": "long-form edit",
   "value": 23.3,
   "unit": "% ordered again",
   "n": 439
  },
  {
   "table": "Repeat rate by first-order format (clients with 180+ days to return)",
   "row": "short-form edit",
   "value": 23.1,
   "unit": "% ordered again",
   "n": 151
  },
  {
   "table": "Repeat rate by first-order format (clients with 180+ days to return)",
   "row": "intro / outro",
   "value": 17.6,
   "unit": "% ordered again",
   "n": 34
  },
  {
   "table": "Repeat rate by first-order format (clients with 180+ days to return)",
   "row": "other",
   "value": 34.0,
   "unit": "% ordered again",
   "n": 87
  },
  {
   "table": "Repeat rate by first-order format (clients with 180+ days to return)",
   "row": "all cohort clients",
   "value": 24.6,
   "unit": "% ordered again",
   "n": 855
  },
  {
   "table": "Refunded or cancelled lines by format (any status, n=7744)",
   "row": "long-form edit",
   "value": 1.2,
   "unit": "% of lines",
   "n": 53
  },
  {
   "table": "Refunded or cancelled lines by format (any status, n=7744)",
   "row": "short-form edit",
   "value": 1.8,
   "unit": "% of lines",
   "n": 23
  },
  {
   "table": "Refunded or cancelled lines by format (any status, n=7744)",
   "row": "thumbnail",
   "value": 1.1,
   "unit": "% of lines",
   "n": 15
  }
 ]
}