{
 "population": "Websites of U.S. pest control companies mapped in OpenStreetMap (craft/shop/office=pest_control, office/craft=exterminator, company=pest_control, office=pest_control_service, shop=sanitation;pest_control with a website/contact:website tag; social hosts dropped), one row per registrable host, all 190 frame hosts (frame below 400, no sampling; seed 20261102 recorded); homepage read once in headless Chromium on 2026-11-02 UTC",
 "frame_counts": {
  "osm_elements_returned": 219,
  "records_out_of_scope": 0,
  "records_out_of_scope_by_reason": {},
  "records_on_government_or_education_hosts": 0,
  "records_with_usable_website": 219,
  "records_on_aggregator_hosts": 1,
  "aggregator_hosts": 1,
  "records_on_practice_hosts": 218,
  "frame_hosts": 190,
  "hosts_shared_by_2plus_records": 12,
  "records_collapsed_into_shared_hosts": 28,
  "frame_hosts_with_state_tag": 162
 },
 "aggregator_dropped": {
  "facebook.com": 1
 },
 "sample_seed": 20261102,
 "sample_n": 190,
 "crawl_date": "2026-11-02",
 "results": {
  "readable": 157,
  "blocked": 4,
  "error": 22,
  "not_a_pest_site": 4,
  "robots_disallowed": 3
 },
 "not_readable": [
  {
   "host": "a1bug.com",
   "result": "blocked",
   "status": 403,
   "robots_http": 200,
   "reason": "bot wall / HTTP 403"
  },
  {
   "host": "abolishpestwildlifecontrol.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "allnaturalpestcontrol.com",
   "result": "blocked",
   "status": 403,
   "robots_http": 200,
   "reason": "bot wall / HTTP 403"
  },
  {
   "host": "allpropestservices.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "timeout"
  },
  {
   "host": "atcpestcontrol.com",
   "result": "error",
   "status": null,
   "robots_http": 202,
   "reason": "page navigated during read"
  },
  {
   "host": "bedbugexterminatorcincinnati.info",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "beeremovalorlando.info",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "bendpestcontrolor.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "bestpestcontrolevansville.biz",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "bugmanpestcontrolinc.com",
   "result": "not_a_pest_site",
   "status": 200,
   "robots_http": 200,
   "reason": "no pest-control keyword on homepage (other business or reused domain)"
  },
  {
   "host": "coastal-service.net",
   "result": "robots_disallowed",
   "status": null,
   "robots_http": 522,
   "reason": "robots.txt HTTP 522 (5xx = disallowed)"
  },
  {
   "host": "covingtontermiteandpestcontrol.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "timeout"
  },
  {
   "host": "davispestcontrol.net",
   "result": "not_a_pest_site",
   "status": 200,
   "robots_http": 200,
   "reason": "no pest-control keyword on homepage (other business or reused domain)"
  },
  {
   "host": "detailedpestcontrol.com",
   "result": "robots_disallowed",
   "status": null,
   "robots_http": 500,
   "reason": "robots.txt HTTP 500 (5xx = disallowed)"
  },
  {
   "host": "firstchoicepestcontrolga.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "lancetermiteandpestcontrol.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "macnaughtonspestcontrol.biz",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "mikesswatteam.com",
   "result": "not_a_pest_site",
   "status": 200,
   "robots_http": 200,
   "reason": "no pest-control keyword on homepage (other business or reused domain)"
  },
  {
   "host": "north-central-mosquito.org",
   "result": "error",
   "status": 500,
   "robots_http": 200,
   "reason": "HTTP 500"
  },
  {
   "host": "ohiogotbugs.com",
   "result": "error",
   "status": null,
   "robots_http": 200,
   "reason": "DNS not resolved"
  },
  {
   "host": "pestcontrolserviceskaysville.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "prairiedogterminatorsllc.net",
   "result": "not_a_pest_site",
   "status": 200,
   "robots_http": 200,
   "reason": "parked / for sale / placeholder / maintenance"
  },
  {
   "host": "pridepestservice.com",
   "result": "error",
   "status": null,
   "robots_http": 202,
   "reason": "page navigated during read"
  },
  {
   "host": "qualitypestinc.com",
   "result": "blocked",
   "status": 403,
   "robots_http": 200,
   "reason": "bot wall / HTTP 403"
  },
  {
   "host": "rabkapestcontrol.com",
   "result": "error",
   "status": 200,
   "robots_http": 404,
   "reason": "empty page"
  },
  {
   "host": "redcapexterminating.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "rialtobestpestcontrol.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "rosevillecapestcontrol.com",
   "result": "error",
   "status": 200,
   "robots_http": 404,
   "reason": "empty page"
  },
  {
   "host": "sanprova.com",
   "result": "blocked",
   "status": 403,
   "robots_http": 403,
   "reason": "bot wall / HTTP 403"
  },
  {
   "host": "sentinelpestcontrol.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  },
  {
   "host": "theguardianpest.com",
   "result": "error",
   "status": 522,
   "robots_http": 301,
   "reason": "connection error"
  },
  {
   "host": "thermapuretexas.com",
   "result": "robots_disallowed",
   "status": null,
   "robots_http": 200,
   "reason": "robots.txt disallows /"
  },
  {
   "host": "tri-citytermiteandpest.com",
   "result": "error",
   "status": null,
   "robots_http": null,
   "reason": "DNS not resolved"
  }
 ],
 "indicators": {
  "video_player": {
   "k": 44,
   "n": 157,
   "pct": 28.0
  },
  "player_element": {
   "k": 40,
   "n": 157,
   "pct": 25.5
  },
  "video_self_hosted": {
   "k": 22,
   "n": 157,
   "pct": 14.0
  },
  "video_embedded": {
   "k": 23,
   "n": 157,
   "pct": 14.6
  },
  "autoplay_background_video": {
   "k": 15,
   "n": 157,
   "pct": 9.6
  },
  "autoplay_hero_video": {
   "k": 13,
   "n": 157,
   "pct": 8.3
  },
  "youtube_player": {
   "k": 18,
   "n": 157,
   "pct": 11.5
  },
  "vimeo_player": {
   "k": 3,
   "n": 157,
   "pct": 1.9
  },
  "youtube_channel_link": {
   "k": 37,
   "n": 157,
   "pct": 23.6
  },
  "facebook_link": {
   "k": 122,
   "n": 157,
   "pct": 77.7
  },
  "instagram_link": {
   "k": 66,
   "n": 157,
   "pct": 42.0
  },
  "tiktok_link": {
   "k": 9,
   "n": 157,
   "pct": 5.7
  },
  "x_link": {
   "k": 41,
   "n": 157,
   "pct": 26.1
  },
  "linkedin_link": {
   "k": 46,
   "n": 157,
   "pct": 29.3
  },
  "any_social_link": {
   "k": 126,
   "n": 157,
   "pct": 80.3
  },
  "pest_id_library": {
   "k": 41,
   "n": 157,
   "pct": 26.1
  },
  "termite_service": {
   "k": 120,
   "n": 157,
   "pct": 76.4
  },
  "termite_inspection": {
   "k": 38,
   "n": 157,
   "pct": 24.2
  },
  "free_inspection": {
   "k": 37,
   "n": 157,
   "pct": 23.6
  },
  "free_inspection_estimate_quote": {
   "k": 87,
   "n": 157,
   "pct": 55.4
  },
  "wdo_wdi_report": {
   "k": 28,
   "n": 157,
   "pct": 17.8
  },
  "service_plans_recurring": {
   "k": 74,
   "n": 157,
   "pct": 47.1
  },
  "guarantee_warranty": {
   "k": 86,
   "n": 157,
   "pct": 54.8
  },
  "eco_green_organic_natural": {
   "k": 65,
   "n": 157,
   "pct": 41.4
  },
  "safety_claim_wording": {
   "k": 45,
   "n": 157,
   "pct": 28.7
  },
  "eco_or_safety_wording": {
   "k": 82,
   "n": 157,
   "pct": 52.2
  },
  "license_number_shown": {
   "k": 17,
   "n": 157,
   "pct": 10.8
  },
  "licensed_insured_wording": {
   "k": 51,
   "n": 157,
   "pct": 32.5
  },
  "npma_or_state_association": {
   "k": 44,
   "n": 157,
   "pct": 28.0
  },
  "npma": {
   "k": 39,
   "n": 157,
   "pct": 24.8
  },
  "qualitypro_greenpro": {
   "k": 12,
   "n": 157,
   "pct": 7.6
  },
  "bbb": {
   "k": 37,
   "n": 157,
   "pct": 23.6
  },
  "reviews_testimonials": {
   "k": 113,
   "n": 157,
   "pct": 72.0
  },
  "online_booking_or_quote": {
   "k": 115,
   "n": 157,
   "pct": 73.2
  },
  "instant_quote_or_buy_online": {
   "k": 8,
   "n": 157,
   "pct": 5.1
  },
  "price_shown": {
   "k": 12,
   "n": 157,
   "pct": 7.6
  },
  "coupon_or_special": {
   "k": 37,
   "n": 157,
   "pct": 23.6
  },
  "financing": {
   "k": 10,
   "n": 157,
   "pct": 6.4
  },
  "pest_software_detected": {
   "k": 10,
   "n": 157,
   "pct": 6.4
  },
  "online_form": {
   "k": 86,
   "n": 157,
   "pct": 54.8
  },
  "chat_widget": {
   "k": 34,
   "n": 157,
   "pct": 21.7
  },
  "tel_link": {
   "k": 137,
   "n": 157,
   "pct": 87.3
  },
  "careers_link": {
   "k": 66,
   "n": 157,
   "pct": 42.0
  },
  "chain_host": {
   "k": 10,
   "n": 157,
   "pct": 6.4
  }
 },
 "single_location_hosts": {
  "sites": 178,
  "results": {
   "readable": 145,
   "blocked": 4,
   "error": 22,
   "not_a_pest_site": 4,
   "robots_disallowed": 3
  },
  "indicators": {
   "video_player": {
    "k": 42,
    "n": 145,
    "pct": 29.0
   },
   "player_element": {
    "k": 38,
    "n": 145,
    "pct": 26.2
   },
   "video_self_hosted": {
    "k": 20,
    "n": 145,
    "pct": 13.8
   },
   "video_embedded": {
    "k": 22,
    "n": 145,
    "pct": 15.2
   },
   "autoplay_background_video": {
    "k": 13,
    "n": 145,
    "pct": 9.0
   },
   "autoplay_hero_video": {
    "k": 12,
    "n": 145,
    "pct": 8.3
   },
   "youtube_player": {
    "k": 18,
    "n": 145,
    "pct": 12.4
   },
   "vimeo_player": {
    "k": 3,
    "n": 145,
    "pct": 2.1
   },
   "youtube_channel_link": {
    "k": 29,
    "n": 145,
    "pct": 20.0
   },
   "facebook_link": {
    "k": 112,
    "n": 145,
    "pct": 77.2
   },
   "instagram_link": {
    "k": 59,
    "n": 145,
    "pct": 40.7
   },
   "tiktok_link": {
    "k": 6,
    "n": 145,
    "pct": 4.1
   },
   "x_link": {
    "k": 37,
    "n": 145,
    "pct": 25.5
   },
   "linkedin_link": {
    "k": 37,
    "n": 145,
    "pct": 25.5
   },
   "any_social_link": {
    "k": 116,
    "n": 145,
    "pct": 80.0
   },
   "pest_id_library": {
    "k": 35,
    "n": 145,
    "pct": 24.1
   },
   "termite_service": {
    "k": 110,
    "n": 145,
    "pct": 75.9
   },
   "termite_inspection": {
    "k": 34,
    "n": 145,
    "pct": 23.4
   },
   "free_inspection": {
    "k": 32,
    "n": 145,
    "pct": 22.1
   },
   "free_inspection_estimate_quote": {
    "k": 78,
    "n": 145,
    "pct": 53.8
   },
   "wdo_wdi_report": {
    "k": 26,
    "n": 145,
    "pct": 17.9
   },
   "service_plans_recurring": {
    "k": 65,
    "n": 145,
    "pct": 44.8
   },
   "guarantee_warranty": {
    "k": 78,
    "n": 145,
    "pct": 53.8
   },
   "eco_green_organic_natural": {
    "k": 56,
    "n": 145,
    "pct": 38.6
   },
   "safety_claim_wording": {
    "k": 39,
    "n": 145,
    "pct": 26.9
   },
   "eco_or_safety_wording": {
    "k": 72,
    "n": 145,
    "pct": 49.7
   },
   "license_number_shown": {
    "k": 16,
    "n": 145,
    "pct": 11.0
   },
   "licensed_insured_wording": {
    "k": 47,
    "n": 145,
    "pct": 32.4
   },
   "npma_or_state_association": {
    "k": 41,
    "n": 145,
    "pct": 28.3
   },
   "npma": {
    "k": 36,
    "n": 145,
    "pct": 24.8
   },
   "qualitypro_greenpro": {
    "k": 11,
    "n": 145,
    "pct": 7.6
   },
   "bbb": {
    "k": 33,
    "n": 145,
    "pct": 22.8
   },
   "reviews_testimonials": {
    "k": 103,
    "n": 145,
    "pct": 71.0
   },
   "online_booking_or_quote": {
    "k": 103,
    "n": 145,
    "pct": 71.0
   },
   "instant_quote_or_buy_online": {
    "k": 7,
    "n": 145,
    "pct": 4.8
   },
   "price_shown": {
    "k": 11,
    "n": 145,
    "pct": 7.6
   },
   "coupon_or_special": {
    "k": 31,
    "n": 145,
    "pct": 21.4
   },
   "financing": {
    "k": 9,
    "n": 145,
    "pct": 6.2
   },
   "pest_software_detected": {
    "k": 10,
    "n": 145,
    "pct": 6.9
   },
   "online_form": {
    "k": 82,
    "n": 145,
    "pct": 56.6
   },
   "chat_widget": {
    "k": 30,
    "n": 145,
    "pct": 20.7
   },
   "tel_link": {
    "k": 125,
    "n": 145,
    "pct": 86.2
   },
   "careers_link": {
    "k": 56,
    "n": 145,
    "pct": 38.6
   },
   "chain_host": {
    "k": 3,
    "n": 145,
    "pct": 2.1
   }
  }
 },
 "multi_location_hosts": {
  "sites": 12,
  "results": {
   "readable": 12
  },
  "indicators": {
   "video_player": {
    "k": 2,
    "n": 12,
    "pct": 16.7
   },
   "player_element": {
    "k": 2,
    "n": 12,
    "pct": 16.7
   },
   "video_self_hosted": {
    "k": 2,
    "n": 12,
    "pct": 16.7
   },
   "video_embedded": {
    "k": 1,
    "n": 12,
    "pct": 8.3
   },
   "autoplay_background_video": {
    "k": 2,
    "n": 12,
    "pct": 16.7
   },
   "autoplay_hero_video": {
    "k": 1,
    "n": 12,
    "pct": 8.3
   },
   "youtube_player": {
    "k": 0,
    "n": 12,
    "pct": 0.0
   },
   "vimeo_player": {
    "k": 0,
    "n": 12,
    "pct": 0.0
   },
   "youtube_channel_link": {
    "k": 8,
    "n": 12,
    "pct": 66.7
   },
   "facebook_link": {
    "k": 10,
    "n": 12,
    "pct": 83.3
   },
   "instagram_link": {
    "k": 7,
    "n": 12,
    "pct": 58.3
   },
   "tiktok_link": {
    "k": 3,
    "n": 12,
    "pct": 25.0
   },
   "x_link": {
    "k": 4,
    "n": 12,
    "pct": 33.3
   },
   "linkedin_link": {
    "k": 9,
    "n": 12,
    "pct": 75.0
   },
   "any_social_link": {
    "k": 10,
    "n": 12,
    "pct": 83.3
   },
   "pest_id_library": {
    "k": 6,
    "n": 12,
    "pct": 50.0
   },
   "termite_service": {
    "k": 10,
    "n": 12,
    "pct": 83.3
   },
   "termite_inspection": {
    "k": 4,
    "n": 12,
    "pct": 33.3
   },
   "free_inspection": {
    "k": 5,
    "n": 12,
    "pct": 41.7
   },
   "free_inspection_estimate_quote": {
    "k": 9,
    "n": 12,
    "pct": 75.0
   },
   "wdo_wdi_report": {
    "k": 2,
    "n": 12,
    "pct": 16.7
   },
   "service_plans_recurring": {
    "k": 9,
    "n": 12,
    "pct": 75.0
   },
   "guarantee_warranty": {
    "k": 8,
    "n": 12,
    "pct": 66.7
   },
   "eco_green_organic_natural": {
    "k": 9,
    "n": 12,
    "pct": 75.0
   },
   "safety_claim_wording": {
    "k": 6,
    "n": 12,
    "pct": 50.0
   },
   "eco_or_safety_wording": {
    "k": 10,
    "n": 12,
    "pct": 83.3
   },
   "license_number_shown": {
    "k": 1,
    "n": 12,
    "pct": 8.3
   },
   "licensed_insured_wording": {
    "k": 4,
    "n": 12,
    "pct": 33.3
   },
   "npma_or_state_association": {
    "k": 3,
    "n": 12,
    "pct": 25.0
   },
   "npma": {
    "k": 3,
    "n": 12,
    "pct": 25.0
   },
   "qualitypro_greenpro": {
    "k": 1,
    "n": 12,
    "pct": 8.3
   },
   "bbb": {
    "k": 4,
    "n": 12,
    "pct": 33.3
   },
   "reviews_testimonials": {
    "k": 10,
    "n": 12,
    "pct": 83.3
   },
   "online_booking_or_quote": {
    "k": 12,
    "n": 12,
    "pct": 100.0
   },
   "instant_quote_or_buy_online": {
    "k": 1,
    "n": 12,
    "pct": 8.3
   },
   "price_shown": {
    "k": 1,
    "n": 12,
    "pct": 8.3
   },
   "coupon_or_special": {
    "k": 6,
    "n": 12,
    "pct": 50.0
   },
   "financing": {
    "k": 1,
    "n": 12,
    "pct": 8.3
   },
   "pest_software_detected": {
    "k": 0,
    "n": 12,
    "pct": 0.0
   },
   "online_form": {
    "k": 4,
    "n": 12,
    "pct": 33.3
   },
   "chat_widget": {
    "k": 4,
    "n": 12,
    "pct": 33.3
   },
   "tel_link": {
    "k": 12,
    "n": 12,
    "pct": 100.0
   },
   "careers_link": {
    "k": 10,
    "n": 12,
    "pct": 83.3
   },
   "chain_host": {
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    "n": 12,
    "pct": 58.3
   }
  }
 },
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   "alluneedpest.com",
   7
  ],
  [
   "excelpestservices.com",
   6
  ],
  [
   "blackdiamondpestcontrol.com",
   4
  ],
  [
   "orkin.com",
   4
  ],
  [
   "terminix.com",
   3
  ],
  [
   "varsitytermiteandpestcontrol.com",
   3
  ],
  [
   "westernexterminator.com",
   3
  ],
  [
   "arrowexterminators.com",
   2
  ],
  [
   "eliminateem.com",
   2
  ],
  [
   "nationalpestsupplies.com",
   2
  ],
  [
   "parkerecopestcontrol.com",
   2
  ],
  [
   "trulynolen.com",
   2
  ],
  [
   "a-1pc.com",
   1
  ],
  [
   "a1bug.com",
   1
  ],
  [
   "aardvarkexterminating.com",
   1
  ]
 ],
 "frame_chain_hosts": {
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  "records": 30,
  "sampled": [
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   "arrowexterminators.com",
   "callnorthwest.com",
   "excelpestservices.com",
   "homeparamount.com",
   "masseyservices.com",
   "orkin.com",
   "terminix.com",
   "trulynolen.com",
   "westernexterminator.com"
  ]
 },
 "chain_hosts_group": {
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  "results": {
   "readable": 10
  },
  "indicators": {
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    "k": 3,
    "n": 10,
    "pct": 30.0
   },
   "player_element": {
    "k": 3,
    "n": 10,
    "pct": 30.0
   },
   "video_self_hosted": {
    "k": 2,
    "n": 10,
    "pct": 20.0
   },
   "video_embedded": {
    "k": 2,
    "n": 10,
    "pct": 20.0
   },
   "autoplay_background_video": {
    "k": 2,
    "n": 10,
    "pct": 20.0
   },
   "autoplay_hero_video": {
    "k": 1,
    "n": 10,
    "pct": 10.0
   },
   "youtube_player": {
    "k": 0,
    "n": 10,
    "pct": 0.0
   },
   "vimeo_player": {
    "k": 1,
    "n": 10,
    "pct": 10.0
   },
   "youtube_channel_link": {
    "k": 8,
    "n": 10,
    "pct": 80.0
   },
   "facebook_link": {
    "k": 8,
    "n": 10,
    "pct": 80.0
   },
   "instagram_link": {
    "k": 8,
    "n": 10,
    "pct": 80.0
   },
   "tiktok_link": {
    "k": 2,
    "n": 10,
    "pct": 20.0
   },
   "x_link": {
    "k": 2,
    "n": 10,
    "pct": 20.0
   },
   "linkedin_link": {
    "k": 7,
    "n": 10,
    "pct": 70.0
   },
   "any_social_link": {
    "k": 9,
    "n": 10,
    "pct": 90.0
   },
   "pest_id_library": {
    "k": 7,
    "n": 10,
    "pct": 70.0
   },
   "termite_service": {
    "k": 10,
    "n": 10,
    "pct": 100.0
   },
   "termite_inspection": {
    "k": 5,
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    "pct": 50.0
   },
   "free_inspection": {
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   },
   "free_inspection_estimate_quote": {
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    "pct": 80.0
   },
   "wdo_wdi_report": {
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    "pct": 20.0
   },
   "service_plans_recurring": {
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    "n": 10,
    "pct": 80.0
   },
   "guarantee_warranty": {
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    "pct": 90.0
   },
   "eco_green_organic_natural": {
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    "n": 10,
    "pct": 90.0
   },
   "safety_claim_wording": {
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    "pct": 30.0
   },
   "eco_or_safety_wording": {
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    "n": 10,
    "pct": 100.0
   },
   "license_number_shown": {
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    "pct": 0.0
   },
   "licensed_insured_wording": {
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    "pct": 10.0
   },
   "npma_or_state_association": {
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    "pct": 30.0
   },
   "npma": {
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    "n": 10,
    "pct": 30.0
   },
   "qualitypro_greenpro": {
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    "n": 10,
    "pct": 20.0
   },
   "bbb": {
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    "pct": 20.0
   },
   "reviews_testimonials": {
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    "n": 10,
    "pct": 80.0
   },
   "online_booking_or_quote": {
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    "n": 10,
    "pct": 90.0
   },
   "instant_quote_or_buy_online": {
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    "pct": 20.0
   },
   "price_shown": {
    "k": 1,
    "n": 10,
    "pct": 10.0
   },
   "coupon_or_special": {
    "k": 6,
    "n": 10,
    "pct": 60.0
   },
   "financing": {
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    "n": 10,
    "pct": 20.0
   },
   "pest_software_detected": {
    "k": 0,
    "n": 10,
    "pct": 0.0
   },
   "online_form": {
    "k": 6,
    "n": 10,
    "pct": 60.0
   },
   "chat_widget": {
    "k": 5,
    "n": 10,
    "pct": 50.0
   },
   "tel_link": {
    "k": 10,
    "n": 10,
    "pct": 100.0
   },
   "careers_link": {
    "k": 10,
    "n": 10,
    "pct": 100.0
   },
   "chain_host": {
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    "n": 10,
    "pct": 100.0
   }
  }
 },
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  "results": {
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   "blocked": 4,
   "error": 22,
   "not_a_pest_site": 4,
   "robots_disallowed": 3
  },
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    "pct": 27.9
   },
   "player_element": {
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    "n": 147,
    "pct": 25.2
   },
   "video_self_hosted": {
    "k": 20,
    "n": 147,
    "pct": 13.6
   },
   "video_embedded": {
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    "pct": 14.3
   },
   "autoplay_background_video": {
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    "n": 147,
    "pct": 8.8
   },
   "autoplay_hero_video": {
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    "pct": 8.2
   },
   "youtube_player": {
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    "pct": 12.2
   },
   "vimeo_player": {
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    "pct": 1.4
   },
   "youtube_channel_link": {
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    "n": 147,
    "pct": 19.7
   },
   "facebook_link": {
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    "n": 147,
    "pct": 77.6
   },
   "instagram_link": {
    "k": 58,
    "n": 147,
    "pct": 39.5
   },
   "tiktok_link": {
    "k": 7,
    "n": 147,
    "pct": 4.8
   },
   "x_link": {
    "k": 39,
    "n": 147,
    "pct": 26.5
   },
   "linkedin_link": {
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    "n": 147,
    "pct": 26.5
   },
   "any_social_link": {
    "k": 117,
    "n": 147,
    "pct": 79.6
   },
   "pest_id_library": {
    "k": 34,
    "n": 147,
    "pct": 23.1
   },
   "termite_service": {
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    "pct": 74.8
   },
   "termite_inspection": {
    "k": 33,
    "n": 147,
    "pct": 22.4
   },
   "free_inspection": {
    "k": 30,
    "n": 147,
    "pct": 20.4
   },
   "free_inspection_estimate_quote": {
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    "pct": 53.7
   },
   "wdo_wdi_report": {
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    "n": 147,
    "pct": 17.7
   },
   "service_plans_recurring": {
    "k": 66,
    "n": 147,
    "pct": 44.9
   },
   "guarantee_warranty": {
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    "n": 147,
    "pct": 52.4
   },
   "eco_green_organic_natural": {
    "k": 56,
    "n": 147,
    "pct": 38.1
   },
   "safety_claim_wording": {
    "k": 42,
    "n": 147,
    "pct": 28.6
   },
   "eco_or_safety_wording": {
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    "n": 147,
    "pct": 49.0
   },
   "license_number_shown": {
    "k": 17,
    "n": 147,
    "pct": 11.6
   },
   "licensed_insured_wording": {
    "k": 50,
    "n": 147,
    "pct": 34.0
   },
   "npma_or_state_association": {
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    "n": 147,
    "pct": 27.9
   },
   "npma": {
    "k": 36,
    "n": 147,
    "pct": 24.5
   },
   "qualitypro_greenpro": {
    "k": 10,
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    "pct": 6.8
   },
   "bbb": {
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    "pct": 23.8
   },
   "reviews_testimonials": {
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    "n": 147,
    "pct": 71.4
   },
   "online_booking_or_quote": {
    "k": 106,
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    "pct": 72.1
   },
   "instant_quote_or_buy_online": {
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    "pct": 4.1
   },
   "price_shown": {
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    "pct": 7.5
   },
   "coupon_or_special": {
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    "pct": 21.1
   },
   "financing": {
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    "pct": 5.4
   },
   "pest_software_detected": {
    "k": 10,
    "n": 147,
    "pct": 6.8
   },
   "online_form": {
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    "n": 147,
    "pct": 54.4
   },
   "chat_widget": {
    "k": 29,
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    "pct": 19.7
   },
   "tel_link": {
    "k": 127,
    "n": 147,
    "pct": 86.4
   },
   "careers_link": {
    "k": 56,
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    "pct": 38.1
   },
   "chain_host": {
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    "pct": 0.0
   }
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 },
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  "GorillaDesk": 4,
  "ServSuite / ServicePro": 2,
  "FieldRoutes / PestRoutes": 2,
  "Briostack": 1,
  "Jobber": 1
 },
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  "FieldRoutes / PestRoutes": 2,
  "Briostack": 1,
  "Jobber": 1
 },
 "pest_software_multiple": 0,
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  "Duda": 11,
  "Scorpion": 8,
  "GoDaddy builder": 4,
  "Squarespace": 4,
  "Wix": 4,
  "Webflow": 3,
  "Drupal": 3,
  "Weebly": 2,
  "Shopify": 1,
  "Hibu": 1,
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  "Yodle / Web.com": 1
 },
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 },
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  },
  "WordPress": {
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  },
  "Yodle / Web.com": {
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 },
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  "eco_green_organic": 65,
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 },
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 },
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   "YouTube": 18,
   "click-to-play (host not identified)": 3,
   "Vimeo": 3,
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   "Wistia": 1
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 },
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 },
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}