Audiology Video Statistics

Key takeaways

1. 19.3% of 249 U.S. audiology and hearing aid seller homepages we read on November 2, 2026 showed a video player, the lowest of the eight business types we have measured the same way, and only 3.2% played a muted background loop (our measurement). (Mark Studios) See details
2. Only 2.4% labelled a meet-the-team or welcome video, though 49.8% introduced their audiologists and 83.5% showed reviews or testimonials. (Mark Studios) See details
3. 16% of U.S. adults reported difficulty hearing in 2025, and only 29.2% of adults 71 and older with measured hearing loss used hearing aids in 2021. (NCHS; JAMA Network Open) See details
4. BLS counted 13,660 audiologist and 11,270 hearing aid specialist jobs in May 2025; the median audiologist earned 47.0% more (our calculation). (BLS; our calculation) See details
5. 67% of over-the-counter hearing aid owners bought online or from a retailer in MarkeTrak 2025, and the median prescription aid cost 10.4 times the median OTC aid (our calculation). (Seminars in Hearing; our calculation) See details
6. 54% of older adults with hearing loss in one survey turned first to the internet, yet the 100 most-viewed YouTube hearing loss videos scored 31% on actionability. (American Journal of Audiology) See details
7. In the C2Hear trial, 78% of first-time hearing aid users took up short video tutorials, and the 103 who got them knew more and handled their aids better. (Ear and Hearing) See details
8. The "people wait 7 years" line has no study behind it; the first U.S. measurement found 8.9 years from audiometric candidacy to hearing aids, in one South Carolina cohort. (Ear and Hearing; Hearing Health & Technology Matters) See details

How many audiology and hearing aid websites show video?

About one in five. On November 2, 2026 we opened the homepage of every U.S. audiology practice and hearing aid seller mapped in OpenStreetMap, the open map database, with a website: 327 distinct websites, each counted once however many offices it serves. Of the 249 we could read, 19.3% showed a video player (our measurement). Two asked crawlers to stay away in robots.txt and were not visited, 28 showed a bot wall, 29 failed to load and 19 were parked or not hearing care sites. That is the lowest share of the eight business types we have measured with the same method: 19.3% against 37.6% for roofers, 35.0% for dental practices, 31.2% for physical therapy and chiropractic clinics, 24.1% for veterinary practices, 22.4% for therapy practices and 20.2% for optometry (our comparison).

Where audiology sites do show video, it is mostly an embedded clip rather than decoration. 14.9% of homepages embedded a video from a host such as YouTube and 13.3% embedded a YouTube player, while only 3.2% played a muted background loop. Of the 48 pages with video, 22.9% used only self-hosted files. Only 2.4% of homepages labelled a video as a meet-the-team, welcome or about-the-practice video, 12.5% of the pages with any video (our calculation), even though 49.8% introduced or linked to their audiologists or team. Social links are far more common than video: 79.9% linked to at least one social profile, and homepages linked to Facebook 5.9 times as often as they embedded a YouTube player (our calculation).

How we counted: one homepage visit per site in a desktop browser, no clicks and nothing done to get past a bot wall. A hand check of 30 random sites agreed with the automatic video count on 93.3% of them; both misses were video thumbnails that link out, so the video share is a floor. OpenStreetMap is volunteer-mapped, so this describes mapped practices with a website, not every U.S. hearing care business; many practice sites run on a few shared website platforms, which makes some indicators (brand names, the bot walls) cluster. Too few chain sites were readable (29) to compare chains with independents. The site-level data is in homepages.csv and the method in crawl-summary.json.

How many Americans have hearing loss, and how many use hearing aids?

About one adult in six reports trouble hearing. In the 2025 National Health Interview Survey, 16% of U.S. adults said they had difficulty hearing even with a hearing aid, up from 14.6% in 2019 (NCHS), a rise of 1.4 percentage points (our calculation). The share was 37.8% at age 75 and over and 37.1% among veterans (NCHS). Hearing tests give larger counts than self-report: from 2001-2008 audiometry, Johns Hopkins researchers estimated 48.1 million Americans aged 12 and over had hearing loss in at least one ear and 30.0 million in both (Archives of Internal Medicine). NIDCD, the federal hearing institute, puts disabling hearing loss at 22% of adults aged 65-74 and 55% of those 75 and older, from 2015-2020 NHANES data (NIDCD).

Most people who could use a hearing aid do not have one. In the 2021 National Health and Aging Trends Study, 65.3% of U.S. adults aged 71 and older had measurable hearing loss, and only 29.2% of them used hearing aids (JAMA Network Open). Across all adults 45 and over, 7.1% used a hearing aid in 2019 (NCHS), and men 65 and over did so 1.8 times as often as women that age (our calculation from 19.2% against 10.6%). NIDCD estimates 28.8 million U.S. adults could benefit from hearing aids, a staff calculation from 2016 (NIDCD). The hearing aid makers' trade group survey, MarkeTrak, puts adoption among people with self-reported hearing difficulty at 39.1% in its 2025 edition, up from 30.2% in 2015 (Seminars in Hearing); that survey counts self-reported loss, so its denominator is smaller than the audiometric one.

Worldwide, WHO says more than 1.5 billion people live with hearing loss (WHO) and projects nearly 2.5 billion by 2050 (WHO). Of the 400 million-plus who could benefit from a hearing aid alone, only 17% use one (WHO).

The counts differ because the definitions do: self-report or a hearing test, one ear or both, which ages and which years. Agencies quote different ones, so a reader comparing them should check the definition first.

How many audiologists and hearing aid specialists are there, and what do they earn?

BLS counted 13,660 wage and salary audiologist jobs and 11,270 hearing aid specialist jobs in the United States in May 2025 (BLS OEWS). The median audiologist earned $95,780 a year and the median hearing aid specialist $65,160 (BLS OEWS), a gap of 47.0% (our calculation). Counting the self-employed, audiologists held about 14,200 jobs in 2025 (BLS Occupational Outlook Handbook). Audiologists typically need a doctor of audiology degree, the Au.D., and every state licenses them (BLS). Hearing aid specialists fit and sell hearing aids under state licences that usually do not require a degree.

BLS projects hearing aid specialist jobs to grow 19.4% from 2025 to 2035, with about 900 openings a year (BLS Employment Projections), and audiologist jobs 11%, with about 600 openings a year (BLS). Only 2.2% of audiologists and 0.5% of hearing aid specialists were self-employed in 2025 (BLS).

Where they work says a lot about who sells hearing aids. Health and personal care retailers, the industry that includes hearing aid stores, employed 3,820 hearing aid specialists in May 2025, and general merchandise retailers, which include warehouse clubs, employed 3,640 at a median of $77,310, above the occupation's median (BLS OEWS). OEWS does not name employers. Audiologists were spread across offices of physicians (3,660), hospitals (2,250), retailers (1,370) and schools (1,290) (BLS OEWS). Hospital audiologists earned a median $103,700; those in offices of other health practitioners, which include audiology practices, $81,710 (BLS OEWS).

Florida leans to hearing aid specialists: it had 1.64 of them for every audiologist in May 2025, against 0.83 nationally (our calculation). The Florida Department of Health counted 1,000 in-state active hearing aid specialist licenses and 1,214 in-state active audiologist licenses at the end of fiscal 2023-24, and issued 89 new hearing aid specialist licenses that year (Florida Department of Health).

How many audiology and hearing aid businesses are there?

No federal count isolates audiology practices. Census and BLS fold them into NAICS 621340 with physical, occupational and speech therapy offices: QCEW counted 54,264 such private offices in 2025, up from 39,741 in 2019 (BLS QCEW), and the 2022 Economic Census put their receipts at $42.80 billion (Census). Within that, establishments billed $1.18 billion in 2022 for care of ear diseases, the closest published proxy for audiology revenue (Census). Hearing aid stores sit in retail NAICS 456199 with medical supply stores: QCEW counted 11,721 of those establishments in 2025 (BLS QCEW). The Economic Census measured $4.13 billion of hearing aid and supply sales by those retailers in 2022, up 42.4% from $2.90 billion in 2017 (our calculation, not adjusted for inflation), and 17.9% of their $23.04 billion in receipts (Census). Florida retailers sold $276.7 million, 6.7% of the U.S. total (Census). Sales through audiology offices, ENT practices and warehouse clubs are not in that product line, so it is not total U.S. hearing aid spending. Offices of other health practitioners, the wider group that includes audiology, spent $1.55 billion on advertising and promotion in 2024 (Census AIES).

Who sells hearing aids in the U.S., and what changed with over-the-counter hearing aids?

Manufacturers increasingly own the shops. Amplifon, which owns Miracle-Ear, said its U.S. network passed 420 direct locations plus about 1,200 franchised ones in April 2025 (Amplifon) and reached 450 direct clinics in the third quarter of 2026 (Amplifon); the U.S. became its largest market in 2024 (Amplifon). Sonova, which makes Phonak, reported U.S. sales of CHF 1,093.7 million in 2025/26, 30% of group sales (Sonova). Demant, owner of the HearingLife clinics, estimated U.S. commercial unit sales were flat, 0%, in 2025 (Demant), and that about 23 million hearing aids were fitted worldwide that year (Demant). Each of these companies sells hearing aids; their market estimates are their own.

Two big buyers sit outside clinics. In 2015 the President's science advisers wrote that the Veterans Health Administration dispensed about 20 percent of U.S. hearing aids at about $400 a unit (PCAST), and Costco about 10 percent (PCAST). Eargo's 10-K later estimated Costco's share at 14% and the VA's at 19% for 2019 (Eargo); these are a competitor's estimates. Costco's own fiscal 2026 10-K lists hearing aids only as a warehouse ancillary business, with no sales or center count (Costco), across 647 U.S. and Puerto Rico warehouses (Costco). The VA's inspector general counted 665,000 hearing aids and components ordered for veterans in the year to September 2012 (VA OIG).

The FDA's over-the-counter hearing aid category took effect on October 17, 2022, for adults 18 and older with perceived mild to moderate loss (FDA, Federal Register). The FDA estimated the rule's benefits at a mean $63 million a year (FDA) and counted 105 firms making air-conduction hearing aids for the U.S. (FDA). On September 12, 2024 it authorized the first OTC hearing aid software, Apple's feature for AirPods Pro, after a study of 118 people (FDA). Uptake was slow at first: an ASHA/YouGov poll of 2,228 adults aged 40 and over found only 2% of those with hearing difficulty had bought OTC hearing aids by mid-2023, nine months after they went on sale (ASHA).

The OTC model moved buying online. In MarkeTrak 2025, 67% of OTC hearing aid owners bought completely online or from a retailer or pharmacy, against 84% of prescription owners who bought from a clinic (Seminars in Hearing), and 15% of OTC owners bought from a brand's own website (Seminars in Hearing). The same survey's median price for one prescription aid, $1,560, was 10.4 times the OTC median (our calculation). HearingTracker, which earns from hearing aid sales and referrals, found an average of $2,694 a pair across 879 purchases in late 2025 (HearingTracker), with OTC buyers paying $502 (HearingTracker).

What one direct-to-consumer seller spent on advertising

Eargo, which sold hearing aids online and by phone, is the only U.S. hearing aid seller whose 10-Ks itemize advertising. It spent $12.3 million on advertising in 2018, $41.9 million in 2021 and $19.3 million in 2022 (Eargo 10-K), a 53.9% cut in a year (our calculation), after it paid $34.4 million to settle a Justice Department investigation into insurance claims (Eargo 10-K). It shipped 46.3% fewer systems in 2022 than in 2021 (our calculation from 24,247 against 45,136) (Eargo 10-K) and estimated that only 25% of the 45 million U.S. adults with hearing loss owned a hearing aid (Eargo 10-K). After the OTC rule it set up demonstrations in about 1,500 Victra wireless stores (Eargo 10-K). Eargo filed its last 10-K for 2022.

What does the evidence say about hearing care video and online information?

Many people with hearing loss look online first. In a 2020 survey of 556 older adults with hearing loss, 54% turned first to the internet when they noticed symptoms, ahead of health professionals at 34% (American Journal of Audiology), and Facebook and YouTube were each used for hearing information by over 40% (American Journal of Audiology). In ASHA's 2023 poll, 47% of adults 40 and over intending to buy OTC hearing aids said online research would influence them, and 34% of buyers cited online reviews (ASHA). MarkeTrak 2025 found 68% of traditional hearing aid users cited a professional's recommendation as a key influence, against 46% of OTC users, who were more active on Facebook and YouTube (Seminars in Hearing).

The most-watched videos are made by professionals but rarely tell viewers what to do. In a 2020 study of the 100 most-viewed English-language YouTube videos on hearing aids, 80 were made by professionals (Journal of the American Academy of Audiology), and they scored 68% on actionability, which the authors rate inadequate (J Am Acad Audiol). A 2020 study found the top 100 hearing loss videos scored 31% on actionability (American Journal of Audiology). On TikTok, none of the top 95 cochlear implant videos in October 2022 featured an audiologist or ear surgeon; 93.7% came from laypeople and they averaged 2.36 million views (Cureus). Of 1,942 Instagram and TikTok cochlear implant posts in 2021, physicians made 1.1% (Otology & Neurotology). In a 2024 study, only 17% of the top YouTube tinnitus sound-therapy videos followed clinical guidelines, though they averaged 7.3 million views (PeerJ). A 2022 systematic review of 16 studies found misinformation on every platform studied (American Journal of Audiology).

Video tutorials help new hearing aid users. In the C2Hear randomized trial in Nottingham, England, published in 2016, 103 first-time users got short video tutorials and 100 got standard care; the video group knew more and handled their aids better at six weeks (Ear and Hearing). 78% took up the videos and half watched them twice or more (Ear and Hearing). A 2026 meta-analysis of 11 publications on digital help for first-time users found the most consistent gains in knowledge, skills and self-management (Trends in Hearing).

Remote care rose with the pandemic and has partly settled back. In a 2020 survey of 337 audiologists, telehealth use rose from 41.3% before COVID-19 to 61.9% during it (International Journal of Audiology). ASHA's surveys of certified U.S. audiologists show telepractice at 38% of practices in 2023 and 33% in fall 2025, when 52% neither offered nor planned it (ASHA). In MarkeTrak 2022, 12% of hearing aid owners had been fitted remotely by a professional (Seminars in Hearing). A 2023 survey of 656 hearing aid users found no significant difference in outcomes between buying through a professional and an OTC model (American Journal of Audiology).

What do Medicare, Medicare Advantage and Medicaid cover?

Original Medicare does not pay for hearing aids. Medicare.gov says it doesn't cover hearing aids or exams for fitting them (CMS), and the exclusion is written into 42 CFR 411.15(d) (eCFR). Part B covers diagnostic hearing exams, with the patient paying 20% of the approved amount (CMS). Since January 1, 2023, beneficiaries can see an audiologist without a physician's order once every 12 months, for a list of 36 billing codes (CMS).

Medicare Advantage plans fill the gap on paper. KFF found 98% of individual Medicare Advantage plans offered a hearing benefit in 2026, covering 95% of enrollees in those plans (KFF). Plans with a dollar cap on hearing aids capped them at an average of $960 in 2021 (KFF). In 2018 Medicare beneficiaries who used hearing services spent an average of $914 out of pocket, and KFF found no difference between Medicare Advantage and traditional Medicare enrollees (KFF). Only 14% of Medicare beneficiaries reported using a hearing aid in 2019 (KFF).

Medicaid coverage for adults depends on the state, and two counts by the same research team differ by scope: 32 states covered hearing aids for adults at the end of 2023 counting all policies (Health Affairs), and 31 states in 2023 counting fee-for-service policies only (American Journal of Audiology). The team's first review, published in 2017, had found 28 states (Health Affairs).

What do the rules say about advertising hearing aids and audiology services?

The FTC polices hearing aid advertising. A federal court confirmed its jurisdiction in March 1995, in a case where Dahlberg, the maker of Miracle-Ear, paid a $2.75 million civil penalty over claims for its "Clarifier" hearing aid (FTC); about 40,000 people had bought it (Justice Department). In 2018 the sellers of the MSA 30X sound amplifier settled FTC deceptive-ad charges after $47.2 million in sales, paying $500,000 against a suspended judgment (FTC). The FTC's Endorsement Guides use a hearing aid ad as their example of an expert endorser: calling someone a "doctor" implies hearing expertise (eCFR), and the 2023 revision lets a Ph.D. or Au.D. in audiology endorse as a doctor without disclosure (Federal Register). A knowing violation of the FTC's consumer reviews and testimonials rule can cost up to $53,088 per violation (eCFR).

Patient testimonials raise a privacy rule too: under HIPAA, an audiology practice that is a covered entity must obtain an authorization from the patient before using health information for marketing (HHS, eCFR).

The FDA rules set what the box must say. OTC hearing aids are capped at 111 dB SPL of output (eCFR), and the outside package must warn against use under 18 and state the return policy (eCFR). The OTC rule preempts state laws that require a licensed person's supervision, prescription, or other order for OTC aids (FDA).

State law still governs prescription hearing aids. Florida, for example, requires sellers to give written notice of a 30-day trial and money-back guarantee (Florida Legislature) and to refund within 30 days of a return (Florida Legislature); requires a 10-point statement that a hearing aid will not restore normal hearing (Florida Legislature); bars claims that an aid will improve or preserve hearing or slow hearing loss (Florida Legislature); lists a misleading testimonial as grounds for discipline (Florida Legislature); and limits words like "doctor" or "clinic" where they suggest services not offered (Florida Legislature). Phone handsets are changing too: in 2024 the FCC required 100% of new wireless handset models to be hearing aid compatible (FCC).

What do the popular hearing and audiology marketing numbers really say?

Six numbers turn up again and again on audiology clinic, hearing aid and marketing sites. We traced each one back as far as it goes.

"People wait 7 years before getting hearing aids"

We found no study behind the seven years. An audiology trade column says people wait an average of 7 years, with no source (Hearing Health & Technology Matters); Amplifon's consumer blog says seven years (Amplifon USA), and the Miracle-Ear Foundation says "research consistently shows" seven years, citing only clinic blogs (Miracle-Ear Foundation). The "10 years" version is a misreading: Cochlear says people wait 10 years before seeking treatment (Cochlear), citing a 2007 UK report that says it often takes 10 years for people to recognise they have a hearing problem (NIHR Health Technology Assessment). Before 2019, estimates were anecdotal, from 5 to 20 years (Ear and Hearing). The first measurement, in a South Carolina cohort of older adults, found 8.9 years from becoming an audiometric candidate to getting hearing aids (Ear and Hearing); in MarkeTrak 2022, owners recalled noticing their loss for 6.7 years first (AudiologyOnline). Use instead: 8.9 years in one U.S. cohort, measured from audiometric candidacy, not from first noticing.

"Only 1 in 5 people who need hearing aids use them"

The line came from NIDCD itself, without a source. Its quick-statistics page said from at least 2008 to 2014 that only 1 out of 5 people who could benefit wears a hearing aid (NIDCD, archived), and HLAA still says one in five (HLAA). The measured figures were lower: 14.6% of adults aged 48-92 with hearing loss in Beaver Dam, Wisconsin, in a study published in 1998 (Journal of the American Geriatrics Society). NIDCD now says fewer than 1 in 3, 30%, of adults 70 and over who could benefit have ever used them (NIDCD). Use instead: 29.2% of adults 71 and older with hearing loss in 2021, or MarkeTrak's self-reported 39.1%, naming the population.

"Hearing loss raises dementia risk two, three or five times"

The multipliers come from one cohort with few cases. In a 2011 study, Lin and colleagues followed 639 Baltimore adults aged 36 to 90 and 58 developed dementia (Archives of Neurology); the hazard ratios were 1.89, 3.00 and 4.94 for mild, moderate and severe loss, and the severe estimate's interval ran from 1.09 to 22.40 (Archives of Neurology). A Starkey-owned brand repeats them as "five times" and dates the study to 2023 (Audibel). The Lancet Commission figures are a population share, not a personal risk: 8.2% of dementia cases in 2020 (The Lancet) and 7% each for hearing loss and LDL cholesterol in 2024 (The Lancet). The 2023 ACHIEVE trial of 977 adults aged 70 to 84 found no effect of hearing care on three-year cognitive decline overall, p=0.96 (The Lancet); the slowing it reported was in a smaller, higher-risk subgroup drawn from an older cohort, and the trial measured cognitive change, not dementia diagnoses. Use instead: hearing loss is associated with dementia; treating it has not been shown to prevent dementia.

"Hearing aids cost $4,700 a pair"

That is a 2013 price with services bundled in. The National Academies put the average pair at $4,700 in 2013, including professional services (National Academies), and HearingTracker's 2018 reader survey found $4,672 (HearingTracker). PCAST's 2015 figure, $2,363 per aid, came from a trade magazine's survey of dispensers (PCAST). Eargo's 10-K used $4,600 for a traditional pair (Eargo 10-K). Use instead: HearingTracker's late-2025 average of $2,694 a pair, or MarkeTrak 2025's medians of $1,560 per prescription aid and $150 per OTC aid.

"48 million Americans have hearing loss"

Both 30 million and 48 million come from the same 2011 study of 2001-2008 hearing tests: 48.1 million counts loss in either ear, 30.0 million in both (Archives of Internal Medicine). NIDCD uses the both-ears figure, 30 million (NIDCD); a 2025 press release repeats 48 million without the one-ear caveat (HearingTracker press release), and a university health system applies 48 million to ages 20 to 69 (University of Utah Health). Better-ear loss, mostly mild, was 23% of Americans 12 and over in 2001-2010 (American Journal of Public Health). Use instead: state the definition and the data years, or use the 2025 survey figure of 16% of adults.

"Video on a landing page lifts conversions 80%" and "viewers retain 95%"

Both reach audiology marketing through roundups. An audiology trade magazine told practices a landing-page video can lift conversion 86% (Hearing Review), and a patient-education video vendor says 80% (Nucleus Health). The source is EyeView Digital's 2010 white paper, where 80% was a best case "in some cases" (EyeView), its one fully described test found almost 32 percent (EyeView), and 86 percent was one client after several rounds of testing (EyeView). A sponsored post on an audiology trade site says viewers retain 95% of a video message (Hearing Health & Technology Matters); Insivia, the agency it is credited to, listed 95% in 2013 with no source (Insivia) and now calls the 95% a small directional survey (Insivia). Use instead: no study measures what video does for an audiology practice's bookings; the C2Hear trial shows tutorial video helps patients use their aids.

Every popular claim our research pages trace, 627 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about audiology video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 257 figures from 51 publishers.

On November 2, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Occupational Employment and Wage Statistics (through the BLS data API), Quarterly Census of Employment and Wages open data, Employment Projections and the Occupational Outlook Handbook (through Internet Archive copies, because bls.gov refuses automated requests); Census County Business Patterns, Nonemployer Statistics, the 2017 and 2022 Economic Census and the Annual Integrated Economic Survey (through the Census data API); the Florida Department of Health; NIDCD, NCHS, CMS, KFF, WHO, PCAST, the National Academies and the VA Inspector General; the FDA's over-the-counter hearing aid rule, FDA and FTC releases, the FCC's 2024 hearing aid compatibility order, the eCFR and Florida statutes; the SEC filings of Eargo, Costco and Walmart and the annual reports and releases of Demant, Sonova and Amplifon; ASHA's surveys and poll; MarkeTrak papers in Seminars in Hearing; peer-reviewed studies on PubMed (rechecked through NCBI E-utilities when PubMed rate-limited us); and the pages behind each popular claim. The homepage figures are our own measurement on the same day, described in the first section. We left out California, New York and Texas hearing aid statutes (refused to automated requests or rendered only with JavaScript), Hearing Industries Association unit sales (no public statistics; cited only through Eargo's 10-K), GN Store Nord's report (its PDF would not extract), the 2017 Lancet Commission (refused automated requests) and any figure from paid or gated reports.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Our homepage sample comes from a volunteer map. OpenStreetMap covers hearing care businesses someone mapped with a website, 327 of them; many practices are missing, and many sites run on a few shared website platforms, so some indicators cluster by platform.
• No federal count isolates audiology. Census and BLS combine audiology offices with physical, occupational and speech therapy (NAICS 621340), and hearing aid stores with medical supply stores (NAICS 456199); each figure says so.
• Hearing loss counts depend on the definition. Self-report, a hearing test, one ear or both, and the data years all change the number; we name them beside each figure rather than pick one.
• Several figures come from parties with an interest. MarkeTrak is run by the hearing aid makers' trade group; HearingTracker earns from hearing aid sales and referrals; Eargo, Demant, Sonova, Amplifon and Costco sell hearing aids; each is named beside its figure.
• Nobody measures what video does for an audiology practice. We found no study of bookings or sales from practice video; the trial evidence is about tutorial video helping patients use their hearing aids.
• Some figures are old. The KFF out-of-pocket figures are from 2018 and the Eargo filings end in 2022; both are dated on the page.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/audiology-video-statistics#PAT-015. To cite the page as a whole:

Mark Studios. "Audiology Video Statistics." Last verified Nov 2, 2026. https://www.markstudios.com/research/audiology-video-statistics

@misc{markstudios_audiology_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Audiology Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/audiology-video-statistics},
  note = {Last verified 2026-11-02}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. National Center for Health Statistics, CDC, NHIS Adult Summary Health Statistics (data.cdc.gov dataset 25m4-6qqq) (2026-08-26). Accessed 2026-11-02.
2. National Center for Health Statistics, CDC, NHIS Adult Summary Health Statistics (data.cdc.gov dataset 25m4-6qqq) (2026-08-26). Accessed 2026-11-02.
3. National Center for Health Statistics, CDC, NHIS Adult Summary Health Statistics (data.cdc.gov dataset 25m4-6qqq) (2026-08-26). Accessed 2026-11-02.
4. National Center for Health Statistics, CDC, NHIS Adult Summary Health Statistics (data.cdc.gov dataset 25m4-6qqq) (2026-08-26). Accessed 2026-11-02.
5. Archives of Internal Medicine (Lin, Niparko & Ferrucci, Johns Hopkins / NIA), Hearing loss prevalence in the United States (2011-11-14). Accessed 2026-11-02.
6. National Institute on Deafness and Other Communication Disorders (NIDCD), NIH, Quick Statistics About Hearing, Balance, & Dizziness (2024-09-20). Accessed 2026-11-02.
7. JAMA Network Open (Reed et al., Johns Hopkins Cochlear Center for Hearing and Public Health), Prevalence of Hearing Loss and Hearing Aid Use Among US Medicare Beneficiaries Aged 71 Years and Older (2023-07-03). Accessed 2026-11-02.
8. National Center for Health Statistics, CDC, Hearing Difficulties Among Adults: United States, 2019 (NCHS Data Brief No. 414) (2021-07-01). Accessed 2026-11-02.
9. Seminars in Hearing (Dobyan and Kihm, MarkeTrak 2025), MarkeTrak 2025: Consumer Perspectives on Hearing Health in an Evolving Market (2025-10-03). Accessed 2026-11-02.
10. World Health Organization, Hearing loss (WHO health topic page) (undated). Accessed 2026-11-02.
11. World Health Organization, Deafness and hearing loss (WHO fact sheet) (2026-03-03). Accessed 2026-11-02.
12. American Journal of Public Health (Goman & Lin, Johns Hopkins), Prevalence of Hearing Loss by Severity in the United States (2016-08-23). Accessed 2026-11-02.
13. KFF, Dental, Hearing, and Vision Costs and Coverage Among Medicare Beneficiaries in Traditional Medicare and Medicare Advantage (2021-09-21). Accessed 2026-11-02.
14. U.S. Food and Drug Administration (Federal Register), Medical Devices; Ear, Nose, and Throat Devices; Establishing Over-the-Counter Hearing Aids (87 FR 50698) (2022-08-17). Accessed 2026-11-02.
15. Federal Communications Commission (Federal Register), Achieving 100% Wireless Handset Model Hearing Aid Compatibility (89 FR 89832) (2024-11-13). Accessed 2026-11-02.
16. Federal Trade Commission, FTC Settles on False Advertising Charges Against Maker of "Miracle-Ear" Clarifier (1995-11-21). Accessed 2026-11-02.
17. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
18. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
19. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
20. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
21. U.S. Bureau of Labor Statistics, Audiologists: Occupational Outlook Handbook (not stated on capture (2025-35 edition)). Accessed 2026-11-02.
22. U.S. Bureau of Labor Statistics, Table 1.2 Occupational projections, 2025-35, and worker characteristics, 2025 (not stated on capture (2025-35 projections)). Accessed 2026-11-02.
23. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
24. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
25. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
26. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
27. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
28. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
29. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
30. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
31. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
32. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
33. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
34. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
35. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
36. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
37. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
38. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
39. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
40. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
41. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
42. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
43. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-02.
44. Florida Department of Health, Division of Medical Quality Assurance, MQA Annual Report and Long-Range Plan, FY 2023-24 (2024-10-28). Accessed 2026-11-02.
45. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 621340 (CSV) (not stated in CSV (2025 annual file)). Accessed 2026-11-02.
46. U.S. Bureau of Labor Statistics, QCEW Open Data: 2019 annual averages, industry 621340 (CSV) (not stated in CSV (2019 annual file)). Accessed 2026-11-02.
47. U.S. Census Bureau, Economic Census: 2022, Selected Statistics (Census Data API) (not stated in API response). Accessed 2026-11-02.
48. U.S. Census Bureau, Economic Census: 2022, Industry by Products (Census Data API) (not stated in API response). Accessed 2026-11-02.
49. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 456199 (CSV) (not stated in CSV (2025 annual file)). Accessed 2026-11-02.
50. U.S. Census Bureau, Economic Census: 2022, Industry by Products (Census Data API) (not stated in API response). Accessed 2026-11-02.
51. U.S. Census Bureau, Economic Census: 2017, Industry by Products (Census Data API) (not stated in API response). Accessed 2026-11-02.
52. U.S. Census Bureau, Economic Census: 2022, Selected Statistics (Census Data API) (not stated in API response). Accessed 2026-11-02.
53. U.S. Census Bureau, Economic Census: 2022, Industry by Products (Census Data API) (not stated in API response). Accessed 2026-11-02.
54. U.S. Census Bureau, Annual Integrated Economic Survey: Selected Sectors: Detailed Operating Expenses: 2024 (Census Data API) (not stated in API response). Accessed 2026-11-02.
55. Amplifon S.p.A. (press release), Amplifon grows in the USA with the acquisition of two companies with 24 locations in Arizona (2025-04-29). Accessed 2026-11-02.
56. Amplifon S.p.A. (press release), Amplifon: Q3 2026 results press release (October 29, 2026) (2026-10-29). Accessed 2026-11-02.
57. Sonova Holding AG (Annual Report 2025/26), Sonova Annual Report 2025/26 - Financial Review (2026-05-18). Accessed 2026-11-02.
58. Demant A/S (Annual Report 2025), Demant Annual Report 2025 (2026-02-03). Accessed 2026-11-02.
59. President's Council of Advisors on Science and Technology (PCAST), Executive Office of the President, PCAST letter report to the President: Aging America & Hearing Loss: Imperative of Improved Hearing Technologies (2015-10-01). Accessed 2026-11-02.
60. Eargo, Inc. (SEC Form 10-K), Eargo, Inc. Form 10-K for the fiscal year ended December 31, 2020 (2021-03-16). Accessed 2026-11-02.
61. Costco Wholesale Corporation (SEC Form 10-K), Costco Wholesale Corporation Form 10-K for the fiscal year ended August 30, 2026 (2026-10-07). Accessed 2026-11-02.
62. U.S. Department of Veterans Affairs, Office of Inspector General, Audit of VA's Hearing Aid Services (Report No. 12-02910-80) (2014-02-20). Accessed 2026-11-02.
63. U.S. Food and Drug Administration, FDA Authorizes First Over-the-Counter Hearing Aid Software (2024-09-12). Accessed 2026-11-02.
64. American Speech-Language-Hearing Association (ASHA), Over-the-Counter Hearing Aids (OTCs) 1 Year Later (2023-09-12). Accessed 2026-11-02.
65. Seminars in Hearing (Picou & Huang, Vanderbilt; Hearing Industries Association MarkeTrak), Are Over-the-Counter Hearing Aids Affordable, Accessible, and Satisfactory? Insights from MarkeTrak 25 Survey Data (2025-10-03). Accessed 2026-11-02.
66. HearingTracker (earns from hearing aid sales and referrals), What is the true cost of hearing aids in 2026? (2026). Accessed 2026-11-02.
67. Eargo, Inc. (SEC Form 10-K), Eargo, Inc. Form 10-K for the fiscal year ended December 31, 2022 (2023-03-23). Accessed 2026-11-02.
68. American Journal of Audiology (Manchaiah et al., Lamar University and Hearing Tracker), Media Use by Older Adults With Hearing Loss: An Exploratory Survey (2020-04-29). Accessed 2026-11-02.
69. American Speech-Language-Hearing Association (ASHA) / YouGov, ASHA OTC Hearing Aid Survey Report 2023 (2023-09-12). Accessed 2026-11-02.
70. Seminars in Hearing (Jilla & Jorgensen; Hearing Industries Association MarkeTrak), Hearing Aid Adoption in the OTC Hearing Aid Era: Market Trends and Consumer Insights from MarkeTrak 2025 (2025-10-09). Accessed 2026-11-02.
71. Journal of the American Academy of Audiology (Manchaiah et al., Lamar University), A Content Analysis of YouTube Videos Related to Hearing Aids (2020-11-20). Accessed 2026-11-02.
72. American Journal of Audiology (Manchaiah et al., Lamar University), Portrayal of Hearing Loss in YouTube Videos: An Exploratory Cross-Sectional Analysis (2020-07-13). Accessed 2026-11-02.
73. Cureus (Feng et al., Columbia University Irving Medical Center), Exploration and Analysis of Cochlear Implant Content on Social Media (2023-09-22). Accessed 2026-11-02.
74. Otology & Neurotology (Rossi et al., University of Texas Medical Branch), Social Media Depictions of Cochlear Implants: An Instagram and TikTok Analysis (2023-01-01). Accessed 2026-11-02.
75. PeerJ (Huang et al.), The quality and reliability of patient education regarding sound therapy videos for tinnitus on YouTube (2024-02-01). Accessed 2026-11-02.
76. American Journal of Audiology (Ulep et al.), Social Media Use in Hearing Loss, Tinnitus, and Vestibular Disorders: A Systematic Review (2022-09-01). Accessed 2026-11-02.
77. Ear and Hearing (Ferguson et al., NIHR Nottingham / University of Nottingham), A Randomized Controlled Trial to Evaluate the Benefits of a Multimedia Educational Program for First-Time Hearing Aid Users (2016-03-01). Accessed 2026-11-02.
78. Trends in Hearing (Kruger et al., University of Pretoria / University of Colorado), Digital Interventions for First-Time Hearing Aid Users: A Systematic Review and Meta-Analysis of Efficacy and Effectiveness (2026-07-09). Accessed 2026-11-02.
79. International Journal of Audiology (Eikelboom et al.), International survey of audiologists during the COVID-19 pandemic: use of and attitudes to telehealth (2021-08-09). Accessed 2026-11-02.
80. American Speech-Language-Hearing Association (ASHA), ASHA 2023 Audiology Survey: Clinical Focus Patterns (2024). Accessed 2026-11-02.
81. American Speech-Language-Hearing Association (ASHA), ASHA 2025 Audiology Survey: Clinical Focus Patterns (2026). Accessed 2026-11-02.
82. Seminars in Hearing (Picou, Vanderbilt; Hearing Industries Association MarkeTrak), Hearing Aid Benefit and Satisfaction Results from the MarkeTrak 2022 Survey: Importance of Features and Hearing Care Professionals (2022-12-01). Accessed 2026-11-02.
83. American Journal of Audiology (Swanepoel et al., University of Pretoria), Comparing Hearing Aid Outcomes in Adults Using Over-the-Counter and Hearing Care Professional Service Delivery Models (2023-03-06). Accessed 2026-11-02.
84. Centers for Medicare & Medicaid Services (Medicare.gov), Hearing Aid Coverage (Medicare.gov) (undated). Accessed 2026-11-02.
85. Centers for Medicare & Medicaid Services (Medicare.gov), Hearing & balance exams coverage (Medicare.gov) (undated). Accessed 2026-11-02.
86. Centers for Medicare & Medicaid Services (Federal Register), Medicare and Medicaid Programs; CY 2023 Payment Policies Under the Physician Fee Schedule and Other Changes to Part B Payment Policies (87 FR 69404) (2022-11-18). Accessed 2026-11-02.
87. KFF, Medicare Advantage 2026 Spotlight: A First Look at Plan Premiums and Benefits (2025-12-09). Accessed 2026-11-02.
88. KFF, Medicare Advantage in 2026: Premiums, Out-of-Pocket Limits, Supplemental Benefits, and Prior Authorization (2026-06-05). Accessed 2026-11-02.
89. Health Affairs (Arnold et al., University of South Florida / University of Missouri), Number Of States Providing Medicaid Hearing Aid Coverage For Adults Increased; Variability Was Substantive, 2017-23 (2025-12-01). Accessed 2026-11-02.
90. American Journal of Audiology (Arnold et al., University of South Florida), Longitudinal Trends in Medicaid Hearing Aid Coverage for Adults in the United States: 2003-2023 (2026-05-22). Accessed 2026-11-02.
91. Health Affairs (Arnold, Hyer & Chisolm, University of South Florida), Medicaid Hearing Aid Coverage For Older Adult Beneficiaries: A State-By-State Comparison (2017-08-01). Accessed 2026-11-02.
92. U.S. Department of Justice, Dahlberg pays record penalty of $2.75 million to settle suit (DOJ release 95-587) (1995-11-21). Accessed 2026-11-02.
93. Federal Trade Commission, FTC Settlement Turns Down the Volume on Deceptive Sound Amplifier Ads (2018-05-02). Accessed 2026-11-02.
94. Federal Trade Commission (via eCFR, Office of the Federal Register), 16 CFR Part 255 - Guides Concerning Use of Endorsements and Testimonials in Advertising (eCFR) (2023-07-26). Accessed 2026-11-02.
95. Federal Trade Commission (Federal Register), Guides Concerning the Use of Endorsements and Testimonials in Advertising (88 FR 48092) (2023-07-26). Accessed 2026-11-02.
96. Federal Trade Commission (via eCFR, Office of the Federal Register), 16 CFR 1.98 Adjustment of civil monetary penalty amounts (eCFR) (2025-01-17). Accessed 2026-11-02.
97. U.S. Department of Health and Human Services (via eCFR, Office of the Federal Register), 45 CFR 164.508 Uses and disclosures for which an authorization is required (eCFR) (undated). Accessed 2026-11-02.
98. U.S. Food and Drug Administration (via eCFR, Office of the Federal Register), 21 CFR 800.30 Over-the-counter hearing aid controls (eCFR) (2022-08-17). Accessed 2026-11-02.
99. Florida Legislature (Online Sunshine), 2025 Florida Statutes, Chapter 484 (Optometry... Part II: Fitting and Dispensing of Hearing Aids) (undated). Accessed 2026-11-02.
100. Hearing Health & Technology Matters (audiology trade site), Five Things Your Audiologist Should Tell You (But Probably Doesn't) (2018). Accessed 2026-11-02.
101. Amplifon USA (hearing aid retailer), When Do I Need Hearing Aids? (2021-05-07). Accessed 2026-11-02.
102. Miracle-Ear Foundation (charity of Amplifon, which sells hearing aids), The 7-year wait: Why people delay treating hearing loss (2026). Accessed 2026-11-02.
103. Cochlear Ltd (sells cochlear implants), Make a difference in someone's life (Not stated). Accessed 2026-11-02.
104. NIHR Health Technology Assessment programme (Davis et al., MRC Hearing and Communication Group), Acceptability, benefit and costs of early screening for hearing disability: a study of potential screening tests and models (Executive summary) (2007-10). Accessed 2026-11-02.
105. Ear and Hearing (Simpson et al.), Time From Hearing Aid Candidacy to Hearing Aid Adoption: A Longitudinal Cohort Study (2019-05). Accessed 2026-11-02.
106. AudiologyOnline (Lindsey E. Jorgensen, AuD, PhD, on MarkeTrak data), 20Q: Hearing Aid Adoption - What MarkeTrak Surveys are Telling Us (2023-03-13). Accessed 2026-11-02.
107. National Institute on Deafness and Other Communication Disorders (NIDCD), Quick Statistics (NIDCD Health Information) (2008). Accessed 2026-11-02.
108. Hearing Loss Association of America (consumer advocacy group), Hearing Loss 101 (Not stated). Accessed 2026-11-02.
109. Journal of the American Geriatrics Society (Popelka et al., University of Wisconsin), Low prevalence of hearing aid use among older adults with hearing loss: the Epidemiology of Hearing Loss Study (1998-09). Accessed 2026-11-02.
110. Archives of Neurology (Lin et al., Johns Hopkins / National Institute on Aging), Hearing loss and incident dementia (2011-02). Accessed 2026-11-02.
111. Audibel (Starkey-owned hearing aid brand and dealer network), Can Hearing Loss Cause Dementia? (Not stated). Accessed 2026-11-02.
112. The Lancet (Livingston et al., 2020 Lancet Commission), Dementia prevention, intervention, and care: 2020 report of the Lancet Commission (2020-08-08). Accessed 2026-11-02.
113. The Lancet (press release on the 2024 Lancet Commission, via Scimex), There are now 14 health factors we can tackle to reduce dementia risk (2024-07-31). Accessed 2026-11-02.
114. The Lancet (Lin et al., ACHIEVE Collaborative Research Group), Hearing intervention versus health education control to reduce cognitive decline in older adults with hearing loss in the USA (ACHIEVE) (2023-09-02). Accessed 2026-11-02.
115. National Academies of Sciences, Engineering, and Medicine, Americans Need Easier Access, More Affordable Options for Hearing Health Care, New Report (2016-06-02). Accessed 2026-11-02.
116. HearingTracker (earns from hearing aid sales and referrals), Paying for Hearing Aids (Not stated). Accessed 2026-11-02.
117. President's Council of Advisors on Science and Technology (PCAST), Aging America & Hearing Loss: Imperative of Improved Hearing Technologies (letter report) (2015-10). Accessed 2026-11-02.
118. HearingTracker press release (Audigy, which sells practice-management services to hearing practices), Audigy and Dr. Cliff's HearingUp Network Join Forces to Launch HearingLoss.com (Not stated). Accessed 2026-11-02.
119. University of Utah Health, Speech-Language-Hearing Clinic (2019-06-06). Accessed 2026-11-02.
120. Hearing Review (audiology trade magazine), Providing for your patients in a new way: 5 strategic tips to implement in your practice (2021-11). Accessed 2026-11-02.
121. Nucleus Health (sells patient-education video to healthcare providers), Current trends in healthcare video usage on the web (2018-03-13). Accessed 2026-11-02.
122. EyeView Digital (sold landing-page video), Making Video Accountable (White Paper) (2010). Accessed 2026-11-02.
123. Hearing Health & Technology Matters (sponsored content by Suno), Enhancing Patient Engagement in Audiology: A Video Communication Strategy to Boost Hearing Aid Adoption and Cut No-Shows (2024-03-07). Accessed 2026-11-02.
124. Insivia (marketing agency), 50 Must Know Stats About Video & Animation Marketing 2013 (2013). Accessed 2026-11-02.
125. Insivia, Why Do Viewers Retain 95% of a Video Message, But Only 10% of Text? (2026-02-23). Accessed 2026-11-02.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 2, 2026: First published with 257 figures from 51 publishers, each checked against its original source.