Car and automotive video production: brand films, launch films and dealer video.
We turn footage into vehicle showcases, walkarounds, inventory videos and brand films, graded so paint, chrome and motion look as good as the real thing.
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What we build for automotive.
On-site filming in Palm Beach County
We shoot at your dealership or shop: walkarounds, interior and detail shots, and staff interviews, then grade and edit in-house. Outside the county, we travel to film, with travel quoted per trip, or edit the footage your team or a local videographer records.
Vehicle showcase & walkaround edits
Interior and exterior walkarounds cut to highlight design, features, and finish. Every angle graded to match the real-world look of the paint and trim.
Dealer inventory videos
High-volume, consistent-quality video for each listing on the lot — uniform branding, motion graphics, and grading so your entire inventory looks cohesive across platforms.
Brand & commercial films
Higher-concept automotive ads and brand films built around a single vehicle, a launch, or a brand story. Cinematic pacing, sound design, color treatment.
Social reels
Short-form cuts (15–60 seconds) for Instagram, TikTok, and YouTube Shorts — hook-driven, captioned, formatted per platform. Built from the same footage as your long-form.
Review & test-drive content
Dynamic editing for review-style and test-drive videos: multi-angle cutting, driver commentary sync, on-road and track B-roll integration.
Event & launch coverage
Reveal events, auto shows, and track days turned into recap films, highlight reels, and social content packages.
Rolling and drone shot integration
Aerial footage, rolling exteriors, and tracking shots merged and color-matched into a single cut — no visible seam between the drone and the handheld footage.
Recent automotive edits.
“I have been working with Mark for probably about four or five months and it has completely changed the way that we do business. It is so much easier to know I have somebody on my team that has excellent quality for vision and videography and photography and all the awesome things that he does.”
Samantha Borgos · Sovereign Self-DefenseThe problem we solve.
Most automotive footage comes back from a shoot looking flat — the color of the paint is wrong, reflections are blown out, and the motion looks choppy. Editing automotive video well requires a different eye than editing talking-head or vlog content. The brands and dealerships that win on video are the ones with a post-production studio that understands how light, chrome, and motion interact on screen. Few dealers keep video staff in-house: the Bureau of Labor Statistics estimated just 30 camera operators among 1,290,550 jobs at U.S. car dealers in May 2025; that figure and the rest of our automotive video marketing statistics are checked at their sources.
Car launch films & brand films.
A launch film is a different job from a walkaround. It has to carry a story — the reveal, the design language, the reason this vehicle exists — in 60 to 120 seconds, cut for a homepage hero, a press kit, and a paid social push at the same time. We build the edit around the reveal moment: a beat of stillness before the car is shown, a build in the sound design, then the walkaround footage cut to the reaction rather than just the paint.
The same approach carries a standalone brand film for a dealer group or an aftermarket company — no single vehicle to launch, but a brand story to tell through the vehicles, the shop, and the people who work on them. Below is a commercial-style brand film we cut for an automotive client, built the same way: reveal-first structure, color-matched footage, and sound design that carries the pacing.
Automotive video production, step by step.
An automotive video production project with us runs in four stages, whether it is one hero commercial or a month of inventory.
- PlanWe agree the videos, the vehicles in each and where every cut will run. For a commercial that means a short treatment and shot list; for inventory it means a fixed shot order that every unit follows.
- FilmIn Palm Beach, Broward and Martin counties we film at your dealership, shop or a location we scout together: exteriors in soft light, interiors, detail shots, rolling and drone footage where it is allowed, and interviews with staff or owners. Elsewhere, we travel to film, with travel quoted per trip, or brief your own videographer so the footage matches the edit.
- Edit, grade and soundWe cut to the vehicle, grade for paint and chrome, and build the sound: engine, doors, road, music. Then we export a review cut.
- Review and deliverYou check trims, specs and any offer text on screen. We make the changes and deliver every size you publish, named by stock number or campaign.
Automotive commercial video production.
A car commercial has to do its job in 15 to 30 seconds, often with the sound off. We build automotive commercials the way the broadcast spots are built, scaled to the budget: one idea, a reveal, and a clear ask at the end.
- One vehicle, one ideaPerformance, family space, towing, a trim level or a sales event. Trying to say all of it in one spot usually means saying none of it.
- Motion that reads on a phoneRolling shots, drone passes and close detail cuts carry the energy; lower thirds and captions carry the message for silent autoplay.
- Versions, not one fileA 30 second master, a 15 second cut, a 6 second bumper, and vertical and square versions for social, all from the same shoot.
- Offer text you controlPricing, APR and disclaimer text come from your team. We lay it out legibly and hold it on screen long enough to read, and you sign off on every line.
For the editing side on its own, see our commercial and ad editing service.
Dealership walkaround and inventory video workflow.
Inventory video only works if it is consistent and fast enough to keep up with the lot. The workflow we set up with dealers:
- A fixed shot orderFront three-quarter, side, rear, wheels, driver's seat, dash and screen, rear seats, cargo, then any feature worth calling out. Every unit is filmed the same way, so every video feels like the same dealership.
- A template editBranded intro and outro, a lower third with year, make, model and trim, and your contact details. Only the footage and the vehicle details change from unit to unit.
- Batch deliveryUnits are filmed or uploaded in batches and delivered as a set, named by stock number or VIN so they drop straight into your listings.
- Personal walkaroundsA salesperson's short video for one shopper, filmed on a phone, gets a light cleanup and captions when you want it to look sharper.
Where automotive videos get used.
- Vehicle detail pagesA 60 to 120 second walkaround on each listing on your website and the marketplaces you list on.
- YouTubeWalkarounds, model comparisons and review-style videos that keep getting found by people researching a model. See our YouTube editing service.
- Paid social and connected TV15 and 30 second commercials and 6 second bumpers, in 16:9, 9:16 and 1:1.
- Instagram, TikTok and FacebookVertical reels of arrivals, deliveries and detail shots, captioned.
- Google Business ProfileShort clips of the showroom, service bay and team where local shoppers check hours and reviews.
- Customer and service videosDelivery-day moments and service department explainers that build trust after the sale. For customer interviews, see testimonial video editing.
The services that fit.
Questions, answered.
Anything else? Message Mark and you’ll get a written reply within one business day.
Both. In Palm Beach County we film on location (walkarounds, detail shots and staff interviews at your lot) and edit the footage in-house, so one studio handles the shoot and the cut. Outside the county we travel to film, with travel quoted per trip, or edit the footage you or a local videographer record, and we can brief that shoot so it cuts cleanly.
Automotive color grading is a distinct discipline — paint, chrome, and reflections respond differently than skin tones or backgrounds. We grade each clip to render metallic finishes, glass, and motion blur the way the human eye sees the car in person, not the flat version the camera captures.
Yes. Dealerships often have dozens of walkaround videos to turn around each week. We work in batches with consistent grading, motion graphics, and branding overlays so every listing looks cohesive — whether it's the tenth unit or the hundredth.
We cut for every major platform: 16:9 YouTube and website embeds, 9:16 vertical for Instagram Reels and TikTok, and square 1:1 for Facebook Marketplace and feed posts. Each format is optimized independently — not just cropped from a master.
Standard walkaround and inventory edits turn around in 5–7 days, with expedited delivery available. Brand films and commercial-style edits are typically 5–7 business days. Rush delivery is available for launch events and time-sensitive promotions.
Yes — aerial and rolling exterior shots are among the most impactful moments in an automotive edit. We integrate drone footage, rolling b-roll, and static walkaround angles into a single seamless cut, color-matched across every source.
Both. Dealer groups typically need consistent volume editing across their inventory and in-store events. Independent automotive brands and aftermarket companies usually need higher-concept brand films and commercial ads. We scope each engagement to match the use case.
A vehicle walkaround works best at 60 to 120 seconds, a commercial at 15 or 30 seconds with a 6 second bumper, social reels at 15 to 45 seconds, and a car launch or brand film at 60 to 120 seconds.
A list of the units to film with stock numbers, each vehicle washed and staged with space around it, keys and a charged battery, and one person who can move cars. We send the shot order ahead of time so every unit is filmed the same way.
Yes. In Palm Beach, Broward and Martin counties we plan, film and edit the commercial, including rolling and drone shots where they are allowed. Outside that area we travel to film, with travel quoted per trip, or edit footage from your own crew and brief the shoot ahead of time. You approve all offer and disclaimer text.
Often, yes. With a planned shot list, a single day can cover a hero commercial for one model plus walkarounds of several units, and the same footage becomes social cuts. We agree what fits in the day before we film.
Working with a Palm Beach County studio.
Dealers and shops sell inside a drive radius. We are based in Palm Beach County and there is a page for every city in it, from West Palm Beach south to Boca Raton. See all Palm Beach County locations. We film on location anywhere in the county, so a shoot on your lot does not need a travel budget: see a videographer in West Palm Beach, Boca Raton or Fort Lauderdale.
Comparing studios first? Our list of the best automotive video production companies sets nine of them side by side, with their named automotive work and published prices.
Ready when you are.
See your exact price in about 2 minutes, or tell Mark what you’re making.
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- Top Rated on Fiverr
- 4.9 average rating
- 8,000+ orders
- 99% on-time delivery