Video editing for automotive brands & dealers
Cars sell on presence. We turn footage into vehicle showcases, walkarounds, inventory videos, and brand films — graded so paint, chrome, and motion look as good as the real thing.
The problem we solve
Most automotive footage comes back from a shoot looking flat — the color of the paint is wrong, reflections are blown out, and the motion looks choppy. Editing automotive video well requires a different eye than editing talking-head or vlog content. The brands and dealerships that win on video are the ones with a post-production team that understands how light, chrome, and motion interact on screen.
What we build for automotive
- Vehicle showcase & walkaround edits. Interior and exterior walkarounds cut to highlight design, features, and finish. Every angle graded to match the real-world look of the paint and trim.
- Dealer inventory videos. High-volume, consistent-quality video for each listing on the lot — uniform branding, motion graphics, and grading so your entire inventory looks cohesive across platforms.
- Brand & commercial films. Higher-concept automotive ads and brand films built around a single vehicle, a launch, or a brand story. Cinematic pacing, sound design, color treatment.
- Social reels. Short-form cuts (15–60 seconds) for Instagram, TikTok, and YouTube Shorts — hook-driven, captioned, formatted per platform. Built from the same footage as your long-form.
- Review & test-drive content. Dynamic editing for review-style and test-drive videos: multi-angle cutting, driver commentary sync, on-road and track B-roll integration.
- Event & launch coverage. Reveal events, auto shows, and track days turned into recap films, highlight reels, and social content packages.
- Rolling and drone shot integration. Aerial footage, rolling exteriors, and tracking shots merged and color-matched into a single cut — no visible seam between the drone and the handheld footage.
The services that fit
Recent automotive edits
More work on our portfolio.
Frequently asked
Automotive color grading is a distinct discipline — paint, chrome, and reflections respond differently than skin tones or backgrounds. We grade each clip to render metallic finishes, glass, and motion blur the way the human eye sees the car in person, not the flat version the camera captures.
Yes. Dealerships often have dozens of walkaround videos to turn around each week. We work in batches with consistent grading, motion graphics, and branding overlays so every listing looks cohesive — whether it's the tenth unit or the hundredth.
We cut for every major platform: 16:9 YouTube and website embeds, 9:16 vertical for Instagram Reels and TikTok, and square 1:1 for Facebook Marketplace and feed posts. Each format is optimized independently — not just cropped from a master.
Standard walkaround and inventory edits turn around in 2–4 business days. Brand films and commercial-style edits are typically 5–7 business days. Rush delivery is available for launch events and time-sensitive promotions.
Yes — aerial and rolling exterior shots are among the most impactful moments in an automotive edit. We integrate drone footage, rolling b-roll, and static walkaround angles into a single seamless cut, color-matched across every source.
Both. Dealer groups typically need consistent volume editing across their inventory and in-store events. Independent automotive brands and aftermarket companies usually need higher-concept brand films and commercial ads. We scope each engagement to match the use case.
Ready to talk?
Tell us what you're shooting and what you need it to do. We'll confirm the fit and quote a first project — one conversation, no obligation.
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