E-commerce hero videos, product demos & UGC ads
We edit e-commerce video for online brands: the hero video at the top of your homepage or product page, product demos, and UGC ads cut into hook variants for Meta, TikTok and YouTube. Send raw footage, creator UGC or a reference ad you like, and we deliver every aspect ratio with captions. Standard turnaround is 5–7 days, with expedited delivery available depending on budget.
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The problem we solve
Most DTC brands hit a creative ceiling before they run out of ad budget. The bottleneck is post-production: not enough variants, not fast enough, and the ones that do ship are too similar to test honestly. The fix is a video team that turns one shoot or one batch of UGC into many testable variants, with the A/B variation planned in the brief.
What we build for e-commerce brands
- Hero video production. The hero video for your homepage or product page, plus the 30–60 second hero ad that anchors a campaign, with several hook variants per launch.
- UGC editing at scale. Raw creator UGC into platform-ready ads. 5–15 variants per UGC source, captioned, sized for Meta / TikTok / YouTube Shorts / Pinterest.
- Product demo video. 30–90 second product walkthrough video for product detail pages, ads, and landing pages. Conversion-aware editing, multi-aspect-ratio exports.
- Hook variant production. Same body, 5–10 hook tests. The fastest way to find creative winners without burning the team. Built-in A/B variation in the brief.
- Influencer / creator partnership cuts. Editing for branded content from creator partnerships. FTC compliance, brand-guideline check, multi-platform deliverables.
- Launch and seasonal campaign production. Coordinated production for new product launches and seasonal pushes. Lead times agreed up front so launches never miss creative.
What is an e-commerce hero video?
An e-commerce hero video is the short video at the top of your homepage or product page: the first thing a shopper sees, showing the product in use before they scroll. It is usually a silent loop, because browsers only autoplay video when it is muted (Chrome's autoplay policy: "Muted autoplay is always allowed"). So the edit has to sell the product with the sound off.
How we cut a hero video for an online store:
- The product in the first seconds. No logo sting or slow fade-in; the shopper should see what you sell before they scroll past.
- One benefit per shot. Close-ups of the detail, the product in use, the result. Short on-screen text carries the message, since there is no voiceover to hear.
- A clean loop. The last frame leads back into the first, so the autoplay loop doesn't jump.
- Built for page speed. A compressed web export and a poster frame that shows while it loads, so the video doesn't slow the page it is meant to sell.
- Cut-downs for ads. The same footage becomes 9:16, 1:1 and 4:5 ad variants with sound and captions, so one shoot feeds the homepage, the product page and paid social.
The hero cut sits inside our commercial and ad editing workflow. For the ad side, read how we structure video ads for e-commerce brands, and see the market data in our video advertising statistics. Brands that ship new variants every week usually run on a monthly plan. Send your product footage, or get a quote for your first hero video.
The services that fit
- Video Editing — hero ads, UGC, product demos
- Design & Branding — thumbnails, motion overlays, brand kit
- Social Media Setup — platform setup, ad-account video specs
- AI & Automation — captions, variant generation, automated workflows
Recent product & e-commerce edits
More ads and product videos on our portfolio.
Frequently asked
Yes. Most e-commerce clients run a monthly plan: each week we cut the latest shoot or UGC batch into hook, length and format variants. The weekly volume is agreed in the quote, so your testing calendar never waits on the edit.
We don't source creators ourselves. We edit the UGC you already have, whether it comes from your own creators, a UGC platform or customer submissions, and we can tell you what raw footage to ask creators for so it cuts into ads cleanly.
Yes. Multi-aspect-ratio exports are standard on every project — 9:16, 1:1, 4:5, 16:9. Captions burned and SRT-attached. Platform-specific audio peaks.
Most projects are priced instantly: the quoter gives you an exact, itemized price in about two minutes. Monthly volume and multi-service work can be scoped on a 15-minute call. For published market rates per ad and per variant, see what video ad editing costs in 2026.
It is the short, usually silent video at the top of a homepage or product page that shows the product in use before the shopper scrolls. Browsers only autoplay muted video, so it has to work with the sound off: product first, one benefit per shot, short on-screen text and a clean loop.
Both. In Palm Beach, Broward and Martin counties we can film product, lifestyle and founder footage on site and edit it in-house. Anywhere else, you send the footage or UGC and our team edits remotely.
Ready to talk?
Book a 15-minute discovery call. We'll talk through your situation, confirm fit, and quote a first project — all in one conversation.
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