Commercial and ad video editing for brands, car dealers and agencies: direct-response ads with hook variants to test, automotive spots and launch films, UGC assemblies and a cut for every placement, edited in-house by Mark Santos.
Who edits your commercial: Mark Santos, in-house at Mark Studios. Send the raw footage, the offer and the placements the ad will run in, and the quote is fixed before editing starts. The hero cut arrives in the standard 5–7 business days, rush available for launches, with two to four hook variants when you order them and an export for each placement, from 16:9 pre-roll to 9:16 Reels. Pricing a whole ad set takes a couple of minutes in the instant quote. What a filmed spot costs before the edit is in our commercial production cost guide, and manufacturers who need a crew for product demos and plant footage can compare the best manufacturing video production companies.
Direct-response ads structured as hook, problem, offer and call to action
Brand commercials and launch films built around a revealTwo to four hook variants per concept for A/B testing
UGC ads assembled from creator clips, several voices if the brief needs it
Burned-in captions and offer text for sound-off feeds
Placement cuts in 1:1, 4:5, 9:16 and 16:9 from one master edit
End cards with logo, offer and call to action in your brand fonts
Sound design, music and voiceover mixed for paid-platform pacing
Grading for paint, chrome and product finish, plus motion graphicsMarket context: U.S. digital video ad revenue reached $78.0 billion in 2025, up 25.4% year over year, according to the IAB/PwC report. More in our video advertising statistics.
A car commercial is judged on the paint. Footage straight off the camera often looks flat: the clear coat drifts off its real color, chrome blows out, and rolling shots stutter. The edit grades every angle back to how the car looks on the lot, then builds the spot around the reveal: a held beat, a lift in the sound, then the walkaround cut to the details buyers ask about. The Olympian Motors spot in the samples below is an automotive commercial from the portfolio.
Dealers and car brands rarely need one spot. They need walkarounds for inventory, 15–60 second Reels and Shorts, and ads for every placement, all in one look. In Palm Beach, Broward and Martin counties, Mark films at the dealership or shop so the shoot is planned around the cut; farther away, he travels to film with travel quoted per trip, or edits what your own crew recorded. More on car commercials and brand films, or compare car commercial production studios side by side.
More commercial & ad edits live on our portfolio.
By industry: car commercials and brand films, restaurant marketing videos and law firm videos.
Share the raw footage, product shots, logo files and every creator clip in one cloud folder, along with the offer, the audience and each placement the ad will run in. A couple of reference ads, yours or a competitor’s, say more about pace and tone than a long brief.
The quote covers the concept, the number of hook variants and each aspect ratio, so a set built for four placements is priced before anyone opens the footage. Nothing is billed by the hour.
The first cut is the hero version in its main placement: strongest moment in the opening seconds, captions on, music and end card in place. Variants share the body of the hero, so a new hook drops in without rebuilding the ad.
Ad feedback is usually about claims, offer wording, logo size and the first three seconds. Collect it as timestamped comments in the review tool; each of the 3 rounds turns around in 24–72 hours, which protects a launch date.
Every variant comes back in each ratio you ordered, named by concept, hook and placement so it uploads straight into the ads manager.
The samples run from the Olympian Motors automotive spot to Morgan & Morgan for law, Patients on Command and The Sleep Nirvana Club for health, and Beyond Neon Signs and NDX for business. Different products, same job: make the opening seconds carry the offer.
Paid ads improve by testing hooks, not by polishing one cut. Each concept is edited so the opening can be swapped without touching the body, which is how two to four variants come out of one shoot without another full turnaround.
Mark Santos edits every ad himself. He has been making videos since 2011, when he launched his own YouTube channel, now past 200K subscribers, so the question on every cut is the one a feed asks: does the first second earn the next one?
“He's become so much more than just a video editor. He's developed websites for me, developed logos for me. He's helped me with my Google ads. … He's got excellent customer service. He's communicative. He's timely.”
Robert Freitas, LCSW · Therapy Services Morgan HillThe price moves with the length of the spot, the number of hook variants and aspect ratios, whether creator clips need assembling, how much motion graphics and grading the product needs, and the deadline. You get a fixed price for the whole set from the instant quote before editing begins. For what ad edits cost across freelancers and agencies, see our video ad editing cost guide.
Yes. Send the footage for the whole batch with the number of ads and the placements, and the instant quote prices the set at once. A batch is usually a few hero cuts, each with its hook variants and 9:16, 4:5 and 1:1 exports, so ten ads do not mean ten separate briefs.
Yes: dealer spots, launch films, walkarounds and social ads for car brands and dealers. Paint and chrome are graded angle by angle so the car matches how it looks in person, and rolling and drone shots are color-matched into the same cut. In South Florida, Mark can film it as well; see car commercials and brand films.
Usually two to four. A variant changes the hook, the opening line or the pacing while the rest of the ad stays the same, so you can A/B test without a reshoot. The number is set in the quote, and another hook later is a small edit, not a new turnaround.
Yes. Creator clips are trimmed to the strongest lines, stacked when the brief calls for several voices, captioned for sound-off viewing and closed on your end card. Send every take, not just the one the creator picked: the best hook is often in a take nobody flagged. Online stores, see e-commerce product ad editing.
From one master edit: 1:1 and 4:5 for Meta feeds, 9:16 for Stories, Reels and TikTok, 16:9 for YouTube pre-roll and 9:16 for Shorts. Captions and offer text are kept inside each platform’s safe area, and files are named by concept, hook and placement.
No. Send the footage, the offer and who the ad is for, and Mark finds the strongest hook in what was filmed, builds the structure and writes the on-screen text. A script helps when the spot was shot to one, but raw footage of a product, a founder or a customer is enough to start.
The standard turnaround is 5–7 business days for an ad and its variants, and rush delivery for launches is quoted up front. After the first cut, each of the 3 revision rounds comes back in 24–72 hours, so build your review time into the launch date as well.
Tell us about the ad you need cut — platform, goal, and footage you have. We'll scope the work within 1 business day. Want the campaign run too? Ad campaigns covers Facebook, Instagram, Google and YouTube, with the ad budget paid straight to the platform.
Ads and promo videos came up in 77 of the 698 first messages buyers sent us from July to September 2026 (11%). Across all 698, “brand” appeared in 92 and “UGC” or “ad creative” in fewer than 10 each, so describe the ad by its brand and offer: what buyers ask before hiring a video editor.
Not a fit if you want a guaranteed ROAS or sales figure. The edit can sharpen the hook and the offer, but nobody editing it controls your targeting, budget or product.
Comparing providers? See the automotive video production companies, side by side.
Prefer to talk first? Book a free 15-minute call with Mark.
