Furniture Store Video Statistics

Key takeaways

1. In our November 12, 2026 read of YouTube’s 441 most-viewed ‘furniture store’, ‘furniture shopping’ and ‘furniture showroom’ videos, furniture stores speaking as themselves drew 21.4% of on-topic views. Shopping, travel and lifestyle creators drew 34.7%, and creators of all kinds together 52.2%. (Mark Studios) See details
2. Furniture makers and brands drew 25.5% of on-topic views, but one short from Commander Bed, a bed brand selling online, drew 22.0% of them on its own, with 272,132,779 views. (Mark Studios) See details
3. 42.8% of the on-topic videos ran 60 seconds or less, and they drew 83.9% of on-topic views; 70.7% of the furniture stores’ own videos were that short. (Mark Studios) See details
4. 143 of the 416 on-topic titles named a sale, a discount or a cheap price and 124 carried a price, and price titles drew 30.2% of on-topic views; store and showroom tour titles drew 1.7%. (Mark Studios) See details
5. Channels placed in the United States drew 13.2% of on-topic views and U.S.-placed furniture stores 1.5%. The only Florida store in the sample, Tampa Furniture Outlet, drew 16,150,882 views with one ad; no channel said it was in Palm Beach, Broward or Martin County. (Mark Studios) See details
6. BLS counted 22,098 private U.S. furniture retailers with employees in 2025 (NAICS 449110, which since 2022 includes online-only furniture sellers), 4.0% fewer than in 2022 on the same definition. They employed 191,037 workers at an average of $1,162 a week. (BLS) See details
7. Florida had 1,892 furniture retailers with employees in 2025: 143 in Palm Beach County, 175 in Broward and 24 in Martin, or 9.1, 8.7 and 14.4 per 100,000 residents against 6.5 for the U.S. (our calculation). (BLS) See details
8. County Business Patterns counted 21,964 U.S. furniture stores with paid employees in 2023, 31.2% fewer than the 31,915 of 1997. (Census) See details
9. 42.5% of U.S. furniture businesses had no paid employees in 2023 (16,203 nonemployers; our calculation), and Nonemployer Statistics counted 16,346 in 2024. (Census) See details
10. Former online-only and mail-order furniture sellers moved into the furniture retailer count with the 2022 industry code: they were 3.7% of its establishments but 16.5% of its $91.5 billion ($91,495,919,000) in 2022 sales. (Census) See details
11. Furniture and bedding cost 16.7% more in 2025 than in 2019 by the CPI-U; living room, kitchen and dining room furniture cost 24.5% more and bedroom furniture 9.5% more. (BLS) See details
12. Havertys ran 129 stores at the end of 2025, 33 of them in Florida, more than in any other state; Arhaus had 9 of its 107 showrooms in Florida. Bob’s Discount Furniture sold 15.5% of its fiscal 2025 revenue online. (SEC filings) See details
13. Ethan Allen’s advertising was 3.4% of net sales in fiscal 2026 and Lovesac’s 12.7%; Sleep Number’s 10-K names high-profile video, including television and online streaming, as its most efficient media. (SEC filings) See details
14. CPSC estimates U.S. emergency departments treated 17,800 people a year for TV, furniture and appliance tip-over injuries in 2020-2022, 14,500 of them involving furniture; 155 of the 217 tip-over deaths reported to CPSC for January 2013 to July 2023 were children. (CPSC) See details
15. CPSC announced 24 dresser and clothing-storage-unit tip-over recalls in 2025, out of 420 recalls in all, and 32 more from January 1 to November 5, 2026; 19 of the 2025 recall titles named an online seller (our count). (Mark Studios, from CPSC) See details
16. Shopify’s changelog of May 11, 2022 says merchants who add 3D content see a 94% conversion lift on average. AR Insider printed the 94 percent by January 18, 2021, and Shopify’s blog said “up to 250%” in March 2020. (Mark Studios) See details

Who gets the views on YouTube's most-viewed furniture store videos?

Creators, then sellers: in our November 12, 2026 YouTube Data API read of the most-viewed videos for 'furniture store', 'furniture shopping' and 'furniture showroom', shopping, travel, lifestyle, home, general and comedy creators together drew 52.2% of the on-topic views, and furniture retailers, makers and brands drew 46.9%. Furniture stores and retailers speaking as themselves drew 21.4%, from 82 of the on-topic videos, and makers and brands drew 25.5%, almost all of it one short: a clip from Commander Bed, a bed brand selling its own designs online, drew 22.0% of all on-topic views on its own, with 272,132,779 views (our calculation).

This is a view-sorted global search snapshot, not a census of furniture video: we took the top four pages of YouTube's view-sorted results for each phrase that day, 441 unique videos from 337 channels with 1.62 billion lifetime views (1,619,356,111). 416 of them were about furniture stores, furniture shopping, showrooms or furniture sellers and their products, and they drew 76.3% of all views in the sample; the median one had 495,868 views (our calculation).

Views bunch at the top: the three most-viewed channels drew 31.5% of the on-topic views and the ten most-viewed 52.9% (our calculation). Among retailers, the most-viewed channel was Beautiful Furniture, a Karachi furniture page whose one product short drew 20.3% of the retailer class's views; Gaurav Furniture Ludhiana, a store in Punjab, India, drew 18.1%, and EXTRA DISCOUNTS, the channel of Royal Home Furniture in Vijayawada, India, drew 15.9% with one. Tampa Furniture Outlet was fourth, with 6.1% from one ad. Retailers placed in India drew 14.9% of all on-topic views, from 41 channels, and retailers placed in Pakistan 4.8%. Single-store retailers drew 18.5% and channels that name several stores or branches 2.6% (our calculation). No IKEA, Wayfair, Ashley, Rooms To Go or City Furniture channel appears in the sample; 0 on-topic titles named Wayfair, Rooms To Go or City Furniture.

Each phrase pulls a different crowd. Retailers drew 34.5% of the on-topic views in the 'furniture store' list, 12.6% in the 'furniture shopping' list and 42.2% in the 'furniture showroom' list; creators and media drew 61.6%, 55.6% and 57.6%. Makers and brands drew 31.8% of the 'furniture shopping' list's on-topic views (our calculation).

How much of YouTube's "furniture store" results is about furniture stores?

Most of it, though the noise is loud: 8.1% of the unique videos YouTube returned for 'furniture store' on November 12, 2026 were not about furniture shopping or selling, yet they drew 37.5% of that list's views. 5 were cartoons, films, comedy series or AI animation and 3 were toy doll play or kids' animation. In the 'furniture shopping' list 8.1% of the videos were off-topic, with 22.8% of its views, among them 5 Minecraft, Roblox or Toca game videos; 2.6% of the 'furniture showroom' results were off-topic (our calculation).

Where are the channels behind the most-viewed furniture store videos?

Mostly outside the United States: channels placed outside it by their own text or country setting drew 84.1% of the on-topic views in our November 12, 2026 sample, with India the largest share, and channels placed in the United States drew 13.2%, from 35 channels. Only 3 retailer channels were U.S.-placed, and their sample videos drew 1.5% of the on-topic views (our calculation). 2 on-topic channels name a Florida place. The one Florida retailer is Tampa Furniture Outlet, a store on East Busch Boulevard in Tampa, whose one sample ad had 16,150,882 views; the other is a lifestyle creator's moving vlog. 0 channels say they are in Palm Beach, Broward or Martin County (our calculation).

How long are the most-viewed furniture store videos, and what are they about?

Mostly a minute or less, and the short ones take nearly all the views: 42.8% of the on-topic videos in our November 12, 2026 sample ran 60 seconds or less, and they drew 83.9% of the on-topic views; the median short one had 786,745 views, against 356,759 for the median longer one. 70.7% of the retailers' own videos were that short, against 33.1% of the shopping, travel and lifestyle creators' videos. 85.3% of the on-topic videos were published in 2024 or later (our calculation).

Deals and prices lead the titles: 143 on-topic titles named a sale, an offer, a discount, a combo, EMI or a cheap, wholesale or factory price (20.4% of the on-topic views) and 124 carried a price, a money figure or the word price or cost (30.2%). 75 named design, style, decor, interior design or a makeover (15.9%); 47 named a store, showroom or market tour, a walkthrough, a visit or the biggest showroom in a place (1.7%); 30 named a new house or apartment or moving; 25 named thrift, secondhand, vintage, antique or flea-market furniture; 24 named a haul, an unboxing or something bought; 16 named delivery and none named assembly; 15 named IKEA (our calculation).

The retailers' own titles are mostly offers: 31.7% named a sale, an offer, a discount, a combo or a cheap or wholesale price, and 36.6% carried a price, a money figure or the word price, often a set price for a bed, a sofa or a whole wedding furniture set beside a phone number. None of their titles named a haul or a new home; those are the creators' formats (our calculation).

How often do U.S. furniture stores post on YouTube?

Often, and almost all of it short: the 3 U.S.-placed furniture retailer channels in our sample uploaded 850 videos between them in the year to November 12, 2026, and 97.3% ran 60 seconds or less. The median upload had 451 views, but 16 had a million or more, so a few uploads carry most of the views. This is a three-channel list from one search, not a survey of U.S. furniture stores (our calculation).

Discount Furniture & Mattress, a store in Surfside Beach, South Carolina, uploaded 582 videos in the year, with a median of 512 views. Mor Furniture for Less, a family-owned retailer in the Western United States, uploaded 145; its median upload had 195 views and its most-viewed 21,074,643. Tampa Furniture Outlet uploaded 123, with a median of 5,765 views (our calculation).

Method and limits: YouTube Data API, read November 12, 2026, three search phrases, global (no region filter). We did not watch the videos; channel classes were set by hand from each channel's own text, and the uploader decides the class, so a creator's paid visit to a furniture shop counts as the creator's, not the shop's. Many Indian channels are market explorers or shop-promotion pages that film other people's stores; we class them as creators. We do not name customers that stores and creators film. Personal uploads by private people are published as counts only, 1 video in all, with no title, channel, date or views; shares on this page include its views. Two further videos were dropped from the sample entirely because their titles, descriptions or tags named or suggested a child in a private setting. Many titles are in Hindi, Tamil, Telugu, Malayalam, Bengali, Odia or Punjabi script; the title topics read their English and romanised words, hashtags and a few native-script words, so topic counts are floors. YouTube's uploader label for altered or synthetic content was absent on every video in the sample, though three channels describe their own videos as AI animation (two of them off-topic, one a comedy channel whose furniture promo short is counted). View counts are lifetime snapshots and include ad views. Online-only furniture sellers have their own context on the ecommerce video statistics page. The data are in youtube-furniture-videos.csv, youtube-furniture-channels.csv and youtube-furniture-us-retailer-channels.csv.

Do furniture shoppers still buy in stores?

Mostly, in the one large consumer survey we found that splits furniture spending by channel. In a 2021 survey of three German regions, online stores took 15.8% of furniture spending and physical stores the rest (Journal of Geographical Systems, Wieland, 2023). Online took a bigger share of purchases than of spending, because online orders were smaller. The postal survey drew a random sample from municipal registers; 2,526 questionnaires came back (Journal of Geographical Systems), a response rate of 17.7% (Journal of Geographical Systems). Shoppers also drove less far to furniture stores than before the pandemic: the median car trip for an in-store furniture purchase fell 9.3% in South Lower Saxony (Journal of Geographical Systems) and 33.2% in the Middle Upper Rhine Region between 2019 and 2021 (Journal of Geographical Systems).

Online research often ends in a showroom. In a 2016 online-panel survey of 1,497 customers in Austria, Germany and Switzerland who reconstructed their last purchase at a multichannel retailer (Frontiers in Psychology, Kleinlercher et al., 2020), 52.9% of the furniture journeys that included online research ended with a purchase in a physical store (Frontiers in Psychology). That rests on only 51 furniture journeys (Frontiers in Psychology), and furniture did not differ significantly from the other categories. How far shoppers have to travel depends on the store network: IKEA Belgium said in 2022 that Belgians are never more than 30 minutes from their nearest IKEA (Google, Think with Google), while IKEA Denmark said some of its customers live more than 100 km from a store, and an affordable delivery service it tested for them during COVID proved very popular (Google, Think with Google).

Size is what sends big pieces back. Wayfair's chief marketing officer told Google in August 2026 that the No. 1 cause of returns on many of its large items is that they do not fit through the door (Google, Think with Google); Google says Wayfair uses its Gemini models to check stated dimensions against product images and supplier measurements. Wayfair sells online only, so it is context here: its catalog was put at over 40 million items in that interview (Google, Think with Google), against over 30 million a year earlier (Google, Think with Google). Online stores in general are covered in our ecommerce video statistics.

What did furniture retailers' own YouTube tests find?

Short cuts and steady, always-on video did best in the furniture retailers' YouTube case studies Google published from 2022 to 2026. Every figure here is the advertiser's own, published by Google, which sells the ads; none is a controlled study, and these are the results advertisers chose to share. Sofacompany, a Danish sofa brand that sells mainly online, tested cuts of its first brand video from 36 to 90 seconds in 2021 and found the shortest kept viewers best (Google, Think with Google, 2022). Separate ad sequences for each audience, with below-average videos dropped, gave more than 2 times the view rate (Google, Think with Google). Google's Search Lift studies found a 6-fold lift in branded searches in Denmark (Google, Think with Google) and a 27-fold lift in Germany and the Netherlands, where the brand was new (Google, Think with Google). Sofacompany said its brand awareness across Europe ended 2021 25% higher than a year before (Google, Think with Google). Its data also showed that 40% of its customers were men, though women had been the most vocal about the brand on social media (Google, Think with Google).

For the British furniture retailer Oak Furnitureland, the agency dentsu merged in-stream and bumper ads into one AI-optimised YouTube video reach campaign for a one-month test in 2023. Unique reach rose 36% (Google, Think with Google, 2023), cost fell 45% (Google, Think with Google), average impression frequency per user was 30% higher (Google, Think with Google), and favourability rose by 3.6% absolute lift, the retailer's best brand-lift result so far (Google, Think with Google).

IKEA's media team for Czechia, Hungary and Slovakia moved YouTube from seasonal bursts to a 100% weekly presence in 2025 (Google, Think with Google, 2026). It reached 6.4 million people on YouTube in Czechia (Google, Think with Google), 75% of the adult population by IKEA's count (Google, Think with Google), and its 2025 'cooking and eating' campaign showed a 5.1% lift in ad recall (Google, Think with Google). House Market, which runs IKEA stores in Greece, Cyprus and Bulgaria, rebuilt its Google ads around room-by-room furniture searches and Demand Gen ads, and moved from static product images towards videos showing furniture in people's homes. Its best mixed-category ad group earned a 20% higher return on ad spend (Google, Think with Google, 2025) at a 40% lower cost per click than its other ad groups (Google, Think with Google). With a bigger ad budget as well, the new strategy brought a 7-fold revenue jump (Google, Think with Google) and 62% more site visitors year over year (Google, Think with Google).

What do studies say about 3D rooms, AR and animated listings for furniture?

Very little that measures sales. We searched PubMed for studies of furniture product video, AR furniture apps such as IKEA Place, and furniture e-commerce, and found none that measured what furniture video does to sales; the closest work is experimental. In a 2025 online experiment, 196 adults in Germany furnished a virtual living room in an interactive 3D web app (Scientific Reports, Pohlmann et al., 2025). They chose angular pieces 53.6% of the time, a small preference that runs against earlier studies favouring curves (Scientific Reports); men chose angular pieces 57.8% of the time, and women showed no preference (Scientific Reports). A 2020 Korean experiment with 212 participants found that AR product information in mobile shopping raised learning and purchase intention more than flat or 3D product views did, especially for products people judge by experience (Cyberpsychology, Behavior, and Social Networking, Choi & Choi, 2020); its abstract does not say the products were furniture.

Motion can backfire on a listing page. In a 2022 Polish eye-tracking study of a mock furniture store, 30 students picked chairs, tables, sofas, armchairs, beds and wardrobes from a grid in which some products were highlighted (Sensors, Sulikowski et al., 2022). The strongest animated highlights drew long looks, but users did not add those products to the cart; a soft background colour worked best. On why people buy, two surveys of greener furniture found practical factors counted for more than attitudes: 460 usable surveys in China (Science of the Total Environment, Xu et al., 2020), and 390 respondents in a 2025 University of Barishal study of engineered wood furniture, where product features and lifespan drove intention to buy (Heliyon, Sabbir, 2025). All of these measure intentions in surveys or labs, not what people bought.

How many people work in U.S. furniture stores, and what are they paid?

Private furniture retailers (NAICS 449110, 2022 NAICS, which includes mattress stores and, since 2022, online-only furniture sellers) employed an annual average of 191,037 workers in the United States in 2025, according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW), which counts jobs covered by unemployment insurance (BLS). The average weekly wage was $1,162 (BLS), or $60,424 a year per job (BLS), before inflation and counting part-time jobs as whole jobs. The Census Bureau's County Business Patterns, which still uses the 2017 code (NAICS 442110, without online-only sellers), counted 194,508 paid employees at U.S. furniture stores in March 2023 (Census). Owners who pay themselves no wage are in none of these counts.

The workforce is shrinking. On the same 2022 definition, furniture retailer jobs fell 13.7% from 2022 to 2025, from 221,259 (BLS) to 191,037 (our calculation). Against 214,617 jobs at furniture stores (NAICS 442110) in 2014 (BLS), the 2025 count is 11.0% lower (our calculation), even though the newer code also takes in online-only sellers.

How many furniture store jobs are there in Florida and in Palm Beach, Broward and Martin counties?

Florida's private furniture retailers employed an annual average of 17,028 workers in 2025, at an average weekly wage of $1,290, per BLS QCEW (BLS). Palm Beach County paid the most of the three South Florida counties. Each count below is a QCEW 2025 annual average of private jobs covered by unemployment insurance.

Average wages mix sales staff, delivery crews, warehouse workers and managers, and include commissions paid as wages. With so few jobs, Martin County's average can move a lot from one year to the next.

Which jobs do furniture store workers do, and what do they earn?

Most furniture store jobs are sales jobs, followed by the people who move, deliver and stock the furniture. BLS Occupational Employment and Wage Statistics (OEWS) does not publish furniture retailers on their own; its closest industry is furniture and home furnishings retailers (NAICS 449100), which also counts floor covering, window treatment and other home furnishings stores. In May 2025 that industry had 395,160 wage and salary jobs, with a median annual wage of $41,750 (BLS) (BLS). Retail salespersons held 154,690 of them (BLS), or 39.1% (our calculation). OEWS counts wage and salary workers only; self-employed owners are excluded.

The table lists the largest sales, delivery and warehouse occupations we asked BLS for, plus the in-store interior designers and the sales managers; it is not a full staffing list.

How have furniture prices changed?

Furniture and bedding cost 16.7% more in 2025 than in 2019, by the Consumer Price Index for All Urban Consumers (CPI-U) (our calculation, from BLS annual averages). The furniture and bedding index averaged 113.649 in 2019 (BLS) and 132.631 in 2025 (BLS); against its 2015 average of 114.659 (BLS), 2025 was 15.7% higher (our calculation). Prices were slightly lower in 2019 than in 2015, so the whole rise of the decade came after 2019.

Living room, kitchen and dining room furniture rose the most: 24.5% from 2019 to 2025, from 87.984 (BLS) to 109.524 (BLS). Bedroom furniture rose 9.5%, from 129.742 (BLS) to 142.049 (BLS) (our calculation). Each index has its own base, so compare the changes, not the index levels.

Prices are now falling. From September 2025 to September 2026, BLS reports furniture and bedding down 2.4% (BLS), bedroom furniture down 3.7% (BLS) and living room, kitchen and dining room furniture down 0.7% (BLS). The furniture and bedding index was 134.988 in September 2025 (BLS), 131.707 in September 2026 (BLS) and 133.274 in October 2026, the newest month (BLS). BLS did not collect October 2025 prices during the 2025 shutdown, so no change over the year to October 2026 exists. These indexes price furniture from every kind of seller, not only furniture stores.

How many furniture stores are there in the United States?

The United States had an annual average of 22,098 private furniture retailers with employees in 2025 (NAICS 449110, 2022 NAICS, which includes mattress stores and, since 2022, online-only furniture sellers), according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW) (BLS). That is 6.5 per 100,000 residents (our calculation, against the Census Bureau's July 1, 2025 population). Each establishment is one location, so a chain with many showrooms counts many times, and owners who work alone are not counted.

The count has barely moved in a decade but is now falling. QCEW counted 22,235 furniture stores (NAICS 442110) in 2014 (BLS), 22,127 in 2019 (BLS) and 22,278 in 2021 (BLS), so 2025 was 0.6% below 2014 (our calculation). The 2022 code change added online-only sellers: the count rose to 23,018 in 2022 under the new code (BLS), and on that same definition it has since fallen 4.0% (our calculation).

Over a longer run, the Census Bureau's County Business Patterns shows a longer decline. It counted 29,740 U.S. furniture stores with paid employees in 1986 (Census) and 31,915 in 1997 (Census), both under the older SIC 5712 code; 29,707 in 1998, the first year on NAICS 442110 (Census); 29,245 in 2006 (Census); 22,900 in 2019 (Census); and 21,964 in 2023 (Census), 31.2% fewer than in 1997 (our calculation). Most are small: 11,483 of the 2023 stores had fewer than five employees (Census).

How many furniture stores are there in Florida and in Palm Beach, Broward and Martin counties?

Florida averaged 1,892 private furniture retailers with employees in 2025, per BLS QCEW (BLS): 8.1 per 100,000 residents, more than the national rate of 6.5 (our calculation). Martin County had the highest rate of the three South Florida counties, though its count is small.

The per-100,000 rates divide each count by the Census Bureau's Vintage 2025 resident population estimates for July 1, 2025: 341,784,857 for the United States (Census Bureau), 23,462,518 for Florida, 1,575,726 for Palm Beach County, 2,013,317 for Broward County and 166,272 for Martin County (Census Bureau).

Rates per 100,000 residents and changes are our calculations; populations are the Census Bureau's Vintage 2025 estimates for July 1, 2025. The 2014 counts use NAICS 442110 Furniture Stores; the 2025 counts use NAICS 449110 Furniture Retailers, which also counts online-only sellers with employees.

How did the 2022 industry code change the furniture store count?

Since the 2022 North American Industry Classification System (NAICS), online-only and direct-selling furniture sellers are counted as furniture retailers. The Census Bureau's 2022 Economic Census bridge table shows how large that move was: 874 of the 23,841 U.S. furniture retailers with paid employees came from the former electronic shopping and mail-order industry (Census) (Census), only 3.7% of locations, but they made $15,141,233 thousand (about $15.1 billion) of sales (Census), 16.5% of the industry total (our calculation). The same table shows that mattress and sleep shops were already in the furniture store industry before 2022: 5,698 establishments with $9,984,463 thousand of sales (Census). Figures before and after 2022 on this page are labelled with their code.

How many furniture businesses have no employees?

About 42.5% of U.S. furniture businesses had no paid employees in 2023: 16,203 nonemployer furniture retailers (Census) against 21,964 furniture stores with paid employees (our calculation, Census Nonemployer Statistics 2023 against County Business Patterns 2023). Nonemployer Statistics is built from IRS business tax records and counts businesses that report business receipts but pay no wages, most of them sole proprietors. It publishes furniture retailers at the five-digit level (NAICS 44911, the same industry as 449110) under the 2022 code, which counts online-only sellers, while County Business Patterns 2023 still uses the 2017 code, so the share leans high.

The nonemployer count is rising. It was 13,617 in 2021 under the 2017 code (Census) and 16,346 in 2024, the newest year (Census); part of that rise is the code change. Together the 2024 nonemployers reported $1,483,934 thousand (about $1.5 billion) in receipts (Census).

Shares are our calculations. In Martin County the counts are so small that a handful of businesses moves the share by many points.

How much do U.S. furniture stores sell, and what do they sell?

U.S. furniture retailers with paid employees sold $91,495,919 thousand (about $91.5 billion) in 2022, according to the 2022 Economic Census (Census), with 214,081 paid employees (Census). That was 51.7% more than the $60,324,993 thousand that 23,628 furniture stores sold in 2017 (Census) (our calculation, before inflation), but the 2022 figure includes the online-only sellers described above. Florida's 1,941 furniture retailers (Census) sold $8,515,660 thousand (Census), 9.3% of the U.S. total (our calculation). The Economic Census counted 164 furniture retailers with paid employees in Palm Beach County, 179 in Broward and 31 in Martin (Census).

Indoor home furniture was 59.9% of 2022 furniture retailer sales (Census), and upholstered furniture alone 31.2% (Census). Mattresses, box springs and air mattresses were 18.2% (Census), sold by 14,633 establishments (Census), or 61.4% of all furniture retailers (our calculation). Outdoor and patio furniture was 5.5% (Census), office furniture 4.0% (Census) and flooring 1.6% (Census). Delivery sold as a separate service was 0.6% of sales (Census), reported by 3,603 establishments (Census), or 15.1% (our calculation); delivery included in a furniture price is not in this line.

The Census Bureau's Annual Integrated Economic Survey, which replaced the Annual Retail Trade Survey, put 2024 sales of U.S. furniture stores (NAICS 442110 on the 2017 code, without online-only sellers) at $68,930,029 thousand, about $68.9 billion (Census). E-commerce was 3.8% of 2024 sales at furniture and home furnishings stores (NAICS 442, employer firms) (Census); online-only sellers are counted elsewhere (see our ecommerce video statistics). The survey does not publish advertising spending for furniture stores or for retail as a whole.

Monthly sales estimates tell the same story of slow growth. Summing the Census Bureau's monthly not seasonally adjusted estimates for each year, U.S. furniture stores (NAICS 4421) sold about $69,184 million in 2025, against $62,356 million in 2019 and $52,940 million in 2014 (our calculation): 11.0% more than in 2019 and 30.7% more than in 2014, before inflation (our calculation). Furniture and bedding prices rose 16.7% over 2019 to 2025, so after allowing for furniture price rises, furniture store sales were lower in 2025 than in 2019 (our comparison; the furniture price index covers every kind of seller).

How many new retail stores survive one, three, five and ten years?

BLS does not publish survival rates for furniture stores. Its Business Employment Dynamics (BED) program publishes them by sector, and the closest is retail trade (NAICS 44-45): all retail, from grocers and clothing stores to car dealers and gas stations, counting only establishments with employees. Of the retail establishments that opened in the year ended March 2025, 84.5% were still operating a year later, in March 2026 (BLS). Of those that opened in the year ended March 2023, 68.2% were still operating three years later (BLS), so 31.8% had closed (our calculation). Of the March 2021 cohort, 55.2% were still operating after five years (BLS), so 44.8% had closed (our calculation). Of the March 2016 cohort, 43.5% survived ten years (BLS).

These rates describe all new retail locations with employees, not furniture stores alone, and owner-only furniture sellers are not in BED.

Why do furniture store counts differ?

Each counter counts something different. BLS QCEW and Census County Business Patterns count locations with employees, and the Economic Census counts them only in census years; Nonemployer Statistics counts businesses with no employees from tax records; the furniture chains' own filings count their showrooms. Since 2022 the BLS, Economic Census and Nonemployer counts use the 2022 industry code, which also takes in online-only furniture sellers, while County Business Patterns 2023 still uses the 2017 code.

The counts that use the same definition agree closely: QCEW's 2022 annual average of 23,018 sits near the Economic Census's 23,841 for the same year. Adding the 16,203 nonemployers of 2023 to the 21,964 employer stores of the same year makes 42.5% of all furniture businesses owner-only, and since 2022 the nonemployer count includes sellers who sell only online.

How often do public companies mention furniture stores in their annual reports?

652 Form 10-K annual reports filed from 2001 to 2025 contained the phrase “furniture store” or “furniture stores”, by our count with the SEC’s EDGAR full-text search (our calculation). 156 companies filed them (our calculation). The count peaked at 39 10-Ks filed in 2003 (our calculation) and has fallen since: 15 in 2024, 17 in 2025 and 14 from January 1 to November 12, 2026 (our calculation). Over the ten years 2001-2010 there were 337 such 10-Ks; over the ten years 2016-2025 there were 187 (our calculation).

Few furniture stores are public companies. 11 companies with the SEC industry code for furniture stores or home furniture and furnishings stores filed at least one of the 10-Ks from 2001 to 2025, among them Havertys, Restoration Hardware (now RH), Bombay Company, Jennifer Convertibles, RoomStore, Mattress Firm, Arhaus and Lovesac (our calculation). In 2025, 4 of the 10-Ks came from companies with those codes: Havertys, Lovesac, Williams-Sonoma and Arhaus (our calculation). Most furniture stores are private and file nothing with the SEC.

How we counted: we queried EDGAR full-text search (efts.sec.gov) on November 12, 2026 for each exact phrase, read every page of hits, and counted each Form 10-K once by its filing year, even when the phrase appears in several of its documents. EDGAR full-text search covers filings from 2001 on. Older small-company 10-KSB and 10-K405 reports are counted in their own columns, not in the totals above. The count misses other wordings such as “furniture retailer”, “home furnishings store” or “showroom”, and the industry code is the one EDGAR lists for each company today. The per-year counts, filer names and query links are in edgar-furniture-store-10k-counts.csv.

Which companies mention furniture stores in their 10-Ks, and why?

46 Form 10-K filings filed from January 2024 to November 12, 2026 contained “furniture store” or “furniture stores”, from 19 companies (our calculation). We read the passage around every mention and gave each company one class. 6 of the 19 run furniture stores themselves: Havertys, Lovesac, Bob’s Discount Furniture, Arhaus, Williams-Sonoma and Bassett (our calculation). That is 31.6% of the companies (our calculation). The retailers mostly name “furniture stores” as competitors; Arhaus says its market is “served by many small independent furniture stores”.

• 4 were net-lease landlords or REITs naming furniture stores as tenants or property types: Realty Income, FrontView REIT, NETSTREIT and STORE Capital (our calculation).
• 4 were makers or suppliers that sell through furniture stores: Purple (mattresses), Hooker Furnishings, Luvu Brands and The Dixie Group (carpets and rugs) (our calculation). Purple names Ashley Furniture as the leading furniture store.
• 2 were online sellers naming furniture stores as competitors: Wayfair and GigaCloud Technology (our calculation).
• 2 were lenders, lease-to-own providers or insurers that sell through furniture stores: FirstCash, whose lease-to-own partners are often furniture stores, and Tiptree, whose service contracts are sold through them (our calculation).
• The last was Vystar, majority owner of Rotmans Furniture, once a large independent furniture store.

The passage, class and filing link for each of the 46 filings are in edgar-furniture-store-10k-contexts.csv.

How many showrooms do the public furniture retailers run, and how many are in Florida?

Bob’s Discount Furniture, which filed its first 10-K in 2026, had 209 showrooms at December 28, 2025 (Bob’s Discount Furniture Form 10-K, fiscal 2025). Lovesac had 278 showrooms at February 1, 2026 (Lovesac Form 10-K, fiscal 2026). Havertys ran 129 stores at December 31, 2025 (Havertys Form 10-K, 2025), and 33 of them were in Florida, more than in any other state (Havertys Form 10-K, 2025): 25.6% of its stores (our calculation).

At the luxury end, RH operated 74 RH Galleries at January 31, 2026, plus outlet stores and Waterworks showrooms (RH Form 10-K, fiscal 2025), with 6 retail locations in Florida (RH Form 10-K, fiscal 2025). Arhaus operated 107 Showrooms at December 31, 2025 (Arhaus Form 10-K, 2025), 9 of them in Florida (Arhaus Form 10-K, 2025): 8.4% (our calculation). Ethan Allen operated 141 retail design centers at June 30, 2026 (Ethan Allen Form 10-K, fiscal 2026).

Two furniture makers run their own store networks. La-Z-Boy’s Retail segment had 230 company-owned La-Z-Boy Stores in fiscal 2026 (La-Z-Boy Form 10-K, fiscal 2026), out of 378 stores in the La-Z-Boy Store network including independent dealers (La-Z-Boy Form 10-K, fiscal 2026). In October 2025 it bought the business that ran 15 independently owned La-Z-Boy Stores in Atlanta, central and northeast Florida, and Knoxville (La-Z-Boy Form 10-K, fiscal 2026). Bassett owned and operated 57 Bassett Home Furnishings stores at November 29, 2025 (Bassett Form 10-K, fiscal 2025), 5 of them in Florida (Bassett Form 10-K, fiscal 2025).

Sleep Number’s Florida stores were 7.3% of its total (our calculation). Conn’s, which sold furniture, mattresses, appliances and electronics, announced its purchase of Badcock Home Furniture &more in December 2023; its Florida locations were 25.0% of its store count at January 31, 2024 (our calculation). Conn’s and its subsidiaries filed for Chapter 11 on July 23, 2024 (Conn’s Form 8-K, July 2024), so its counts are dated. Kirkland’s, now The Brand House Collective, sells home decor more than furniture; its newest original 10-K on EDGAR covers the year to February 1, 2025.

How much do public furniture retailers spend on advertising?

Ethan Allen’s advertising was 3.4% of its consolidated net sales in fiscal 2026, the year to June 30, 2026, up from 2.9% the year before (Ethan Allen Form 10-K, fiscal 2026): 0.5 percentage points more (our calculation). It spent $19.5 million (Ethan Allen Form 10-K, fiscal 2026) on consolidated net sales of $579.5 million (Ethan Allen Form 10-K, fiscal 2026), and says the extra spend went to digital channels “including paid search and paid social” (Ethan Allen Form 10-K, fiscal 2026).

Of the retailers whose filings give or allow a share, Lovesac spends the most relative to sales: advertising and marketing was 12.7% of net sales in fiscal 2026 (Lovesac Form 10-K, fiscal 2026), or $75.1 million (Lovesac Form 10-K, fiscal 2026). The others, by our division of each company’s advertising figure by its sales:

• Havertys: $48,769 thousand of advertising and marketing (Havertys Form 10-K, 2025) on net sales of $758,995 thousand in 2025 (Havertys Form 10-K, 2025), or 6.4% (our calculation).
• La-Z-Boy: $148.3 million of gross advertising in fiscal 2026 (La-Z-Boy Form 10-K, fiscal 2026) on consolidated sales of $2,126,635 thousand (La-Z-Boy Form 10-K, fiscal 2026), or 7.0% (our calculation). Independent La-Z-Boy Stores pay back about 20% of its national campaign (La-Z-Boy Form 10-K, fiscal 2026), and its sales include wholesale.
• Arhaus: $45.6 million in 2025 (Arhaus Form 10-K, 2025) on net revenue of $1,379,222 thousand (Arhaus Form 10-K, 2025), or 3.3% (our calculation).
• RH: $106 million in fiscal 2025, mostly the cost of its Sourcebook catalogs (RH Form 10-K, fiscal 2025), on net revenues of $3,439,536 thousand (RH Form 10-K, fiscal 2025), or 3.1% (our calculation).
• Williams-Sonoma (all brands): about $552.6 million in fiscal 2025 (Williams-Sonoma Form 10-K, fiscal 2025) on net revenues of $7,806,816 thousand (Williams-Sonoma Form 10-K, fiscal 2025), or 7.1% (our calculation).
• Bassett: $10,330 thousand in fiscal 2025 (Bassett Form 10-K, fiscal 2025). Kirkland’s: $9.5 million in fiscal 2024 (Kirkland’s Form 10-K, fiscal 2024). Conn’s: $94.3 million in its last full year before bankruptcy, fiscal 2024 (Conn’s Form 10-K, fiscal 2024).

For comparison, online seller Wayfair (labelled: covered on our ecommerce video statistics page) spent $1,425 million on advertising in 2025 (Wayfair Form 10-K, 2025) on net revenue of $12,457 million (Wayfair Form 10-K, 2025), or 11.4% (our calculation). The companies count advertising differently (gross or net of dealer payments, catalogs in or out), so the shares compare only roughly.

How much furniture do the public chains sell online?

Havertys says sales completed online were about 3.2% of its total business in 2025 (Havertys Form 10-K, 2025), while about 33.5% of its written sales came from consultations with its in-home designers (Havertys Form 10-K, 2025). Bob’s Discount Furniture’s eCommerce mix was 15.5% of total net revenues in fiscal 2025, up from 14.1% in fiscal 2024 (Bob’s Discount Furniture Form 10-K, fiscal 2025): 1.4 percentage points more (our calculation). Williams-Sonoma, which sells far more than furniture, made about 65% of its net revenues from e-commerce in fiscal 2025 (Williams-Sonoma Form 10-K, fiscal 2025).

Bassett gives growth rates, not a share: traffic to its website fell 8% in 2025 (Bassett Form 10-K, fiscal 2025), its sales conversion rate rose 28% (Bassett Form 10-K, fiscal 2025) and its total web sales rose 25% (Bassett Form 10-K, fiscal 2025); it says e-commerce is still small next to in-store sales. Lovesac’s internet sales fell 2.0% in fiscal 2026 (Lovesac Form 10-K, fiscal 2026). RH, Arhaus, Ethan Allen and La-Z-Boy give no online share of sales in these 10-Ks.

What do furniture retailers’ filings say about TV, video and social media?

Television runs through the furniture retailers’ own words. Havertys says its advertising campaigns use “digital, television, and social media” (Havertys Form 10-K, 2025), and that its advertising and marketing expenses rose $3.3 million in 2025 because of more television and direct mail advertising (Havertys Form 10-K, 2025). Bassett, which had relied on digital outreach, says it began adding direct mail and television “late in 2024” (Bassett Form 10-K, fiscal 2025). Ethan Allen reaches people through social media and email and through “direct mail, TV and radio” (Ethan Allen Form 10-K, fiscal 2026). Lovesac lists social media, digital content, third-party advocates, word of mouth and “national television advertisements” (Lovesac Form 10-K, fiscal 2026).

Bob’s Discount Furniture says its brand “comes alive through high-impact television and digital campaigns” built around its “Little Bob” character (Bob’s Discount Furniture Form 10-K, fiscal 2025), and that its full-funnel marketing uses “connected TV, social media, digital channels and first-party data” (Bob’s Discount Furniture Form 10-K, fiscal 2025). Arhaus says it maintains relationships with many “social media influencers” and may sponsor them (Arhaus Form 10-K, 2025). The mattress retailer Sleep Number goes furthest: “High-profile video, including television and online streaming, is its most efficient media, followed by digital and social platforms” (Sleep Number Form 10-K, fiscal 2025).

RH is the exception. Its galleries, websites and Sourcebooks are its main advertising, and its list of other techniques begins with “targeted Sourcebook circulation” and runs through email, mailings, print ads and public relations, with no television, video or social media (RH Form 10-K, fiscal 2025). Wayfair, online only, says its paid advertising is mostly search, display, paid social and text messages, and only “to a lesser extent direct mail and television advertisements” (Wayfair Form 10-K, 2025). None of these filings reports views, video budgets or sales from video.

Do City Furniture and Rooms To Go file with the SEC?

No. Neither City Furniture nor Rooms To Go, the Florida-based furniture chains, appears on EDGAR as a filer: a full-text search for each name on November 12, 2026 found them only inside other companies’ filings, such as shopping-center landlords listing them as tenants and furniture companies listing them as competitors or customers. Both are private, so their store counts, advertising and online sales are not public in SEC filings.

How many people do furniture tip-overs hurt and kill?

U.S. emergency departments treated an estimated annual average of 17,800 people for TV, furniture and appliance tip-over injuries in 2020-2022, and furniture was involved in 14,500 of them a year, CPSC's newest tip-over report says (CPSC). That report, published in February 2024, is the latest edition we found on cpsc.gov; CPSC says its figures are not comparable with its earlier tip-over reports, because it refined which cases count. A TV or appliance that falls together with furniture is counted as furniture.

• Children under 18 suffered 7,800 of the tip-over injuries a year, while making up about a fifth of the population (CPSC). 6,400 a year involved furniture (CPSC), and 1,800 involved a chest, bureau or dresser (CPSC).
• CPSC received reports of 217 tip-over deaths from January 2013 to July 2023 (CPSC). 155 of them were children (CPSC).
• Furniture fell in 153 of the 217 deaths, alone or with a TV (CPSC); only furniture fell, with no TV, in 99 (CPSC). Furniture fell in 108 of the child deaths (CPSC).
• A chest, bureau or dresser was involved in 79 deaths (CPSC), and 64 of those were children (CPSC).

These are deaths reported to CPSC, not a national estimate, and CPSC says the counts for 2021 to 2023 are still incomplete. By year of death, they peaked at 43 in 2014 (CPSC) and fell to 9 in 2020 (CPSC), the last year the report treats as complete. CPSC's 2011 edition, on a different method, counted 245 child deaths in 2000-2010 (CPSC).

For a furniture store, the dresser, chest and TV-stand floor is where these numbers live: the federal clothing storage unit rule that took effect in September 2023 covers dressers and chests sold today (see the rules section), and an anchoring kit is the add-on CPSC's Anchor It campaign asks every buyer to install.

How many emergency visits involved dressers, chests and desks in 2025?

An estimated 137,028 emergency-department visits in 2025 involved NEISS product code 604, "desks, chests, bureaus, or buffets", by our sum of the case weights in CPSC's 2025 NEISS file (our calculation). Children under 18 made up an estimated 43,628 of them, and children under 6 20,881, from 792 sampled cases (our calculation). The same measure gave 127,380 visits of all ages (our calculation) and 18,091 for children under 6 in 2024 (our calculation).

These counts are not tip-overs. Code 604 is one of the furniture codes CPSC's tip-over report pulls from (CPSC), but CPSC then reads every case narrative to keep only tip-overs; we read none, so our sums include a child who walked into a desk or fell off a dresser, and leave out tables, shelves and TV stands. We computed no standard errors. CPSC moved NEISS to a new sample of 100 hospitals for 2024 (CPSC), up from 96 in 2023 (CPSC), so a change between 2023 and 2024 mixes real change with the new sample; 2024 and 2025 both use the new one.

How many dressers have been recalled for tip-overs?

CPSC announced 24 recalls of dressers or other clothing storage units for tip-over hazards in 2025, out of 420 recalls in all, or 5.7%, by our count of its recall database (our calculation). All 24 said in their titles that the product violated the federal standard for clothing storage units (our calculation). In 2026 to November 5 there were already 32 such recalls out of 514 (our calculation), and 31 cited the standard; the other was a re-announced recall (our calculation).

That is a new pattern. There were 3 such recalls in 2024 (our calculation), 0 in 2023 (our calculation), and 11 in 2017, the year IKEA re-announced its MALM chest and dresser recall (our calculation). We counted a recall when its title named a tip-over and a dresser, chest, clothing storage unit, wardrobe, armoire, bureau or nightstand, and left out recalls of tip-restraint kits; bookcase, TV-stand and cart tip-over recalls are not in these counts. In 19 of the 24 recalls of 2025 the title names an online seller such as Amazon, Walmart.com, Temu or Wayfair (our calculation); the ecommerce page covers online stores.

What do longer NEISS studies show?

In a 2021 NEISS study of children under 18 from 1990 to 2019, Lu and colleagues estimated 560,203 emergency-department visits for furniture or TV tip-over injuries, an average of 18,673 a year (Injury Epidemiology). Clothing storage units were involved in 17.2% of them, an estimated 96,321 (Injury Epidemiology). The injury rate rose 53.8% from 1990 to 2010 and then fell 56.8% from 2010 to 2019 (Injury Epidemiology). Children under 6 accounted for 69.9% of the injuries and 82.5% of those involving clothing storage units (Injury Epidemiology), and 3.4% of the injured children were admitted to hospital (Injury Epidemiology).

What does the STURDY Act require of the dressers a furniture store sells?

Every dresser, chest, bureau or other clothing storage unit made after September 1, 2023 (eCFR) must meet ASTM F2057-23 (eCFR), the tip-over standard CPSC adopted as 16 CFR part 1261 (eCFR). That rule comes from the STURDY Act (Stop Tip-overs of Unstable, Risky Dressers on Youth Act), part of Public Law 117-328 (govinfo), signed on Dec. 29, 2022 (govinfo). Text as read on November 12, 2026; not legal advice.

• The Act requires tests that simulate the weight of children up to 60 pounds (govinfo) and testing of all clothing storage units, including those 27 inches and taller (govinfo). CPSC sets which furniture items are covered, based on tip-over data, to protect children up to 72 months of age (govinfo).
• ASTM approved the version CPSC adopted on February 1, 2023 (eCFR), and on April 19, 2023 CPSC found that it met everything the Act asks (Federal Register).
• CPSC's own earlier rule was due to take effect on May 24, 2023; it was stayed and never took effect, because the ASTM-based rule replaced it (Federal Register). The replacement does not require the stability hang tag the earlier rule would have.
• After December 2027 the Act lets CPSC tighten the standard or add to it if needed to protect children (Federal Register).
• Manufacturers, including importers, certify that each unit complies. Once in effect, the federal standard preempts any state tip-over requirement that is not identical to it.

The Home Furnishings Association, the furniture retailers' trade group, wrote to CPSC urging it to adopt the ASTM standard. In that letter it described itself as representing 1,550 members (Federal Register) and more than 8,000 storefronts across the country (Federal Register): the association's own figures, as CPSC summarized them, not a count by CPSC.

Which dressers does the tip-over standard cover, and what do the tests check?

ASTM F2057-23 covers free-standing clothing storage units at least 27 inches tall, weighing at least 30 lb (Federal Register) and holding at least 3.2 cubic feet of enclosed storage, as CPSC described the standard when it adopted it (Federal Register). Shelving units such as bookcases, entertainment furniture, office and dining furniture, and built-ins are outside it. CPSC staff said ASTM based the volume floor on the smallest unit of that height known to have been involved in a fatal tip-over. The standard's three stability tests, as CPSC summarized them:

Why 60 pounds: in the CDC growth charts ASTM used, that is about the weight of a 95th-percentile child aged 72 months (Federal Register). Each covered unit also carries a warning label that must say "Children have died from furniture tipover." (Federal Register).

How many dressers does CPSC say the rule touches?

CPSC estimates that about 20,103,360 clothing storage units a year need the rule's warning and identification labels (Federal Register), designed and updated by about 2,122 manufacturers and importers (Federal Register), in its newest estimate, published in the Federal Register on January 30, 2026. Its earlier, stayed rule set out how it sizes the market, starting from Census retail sales that include furniture stores:

• U.S. retail sales of in-scope clothing storage units were about $6.99 billion in 2021 (Federal Register), at an average price of about $338, a figure CPSC took from large furniture associations (Federal Register).
• That works out to about 20.64 million units sold in 2021, by CPSC's division (Federal Register).
• About 229.94 million clothing storage units were in use in 2021 (Federal Register), and the average one stays in use for 15 years (Federal Register).
• CPSC put the cost of bringing a unit into line with that earlier rule at between $10.21 and $17.64 per unit, covering redesign, labor, materials and testing (Federal Register). The estimate was for the stayed rule, not the ASTM-based rule that replaced it.

These are CPSC's modeling estimates, not counts. CPSC's tip-over injury and death figures are in the safety section above.

What flammability rule covers sofas and upholstered chairs?

Since June 25, 2021 (eCFR), all upholstered furniture manufactured, imported or reupholstered for the U.S. market has had to meet California's Technical Bulletin 117-2013 (eCFR), under 16 CFR part 1640 (eCFR). The bulletin, published in June 2013 (eCFR), tests how cover fabrics, barriers, fillings and decking resist a smoldering cigarette. Text as read on November 12, 2026; not legal advice.

• The mandate comes from the COVID-19 Regulatory Relief and Work From Home Safety Act, part of Public Law 116-260 (govinfo), enacted on Dec. 27, 2020 (govinfo). It made the California bulletin a federal flammability standard 180 days after enactment (govinfo).
• From June 25, 2022 (eCFR), each piece must carry a permanent label reading "Complies with U.S. CPSC requirements for upholstered furniture flammability" (eCFR), which counts as the maker's certification.
• No state may keep its own fire-safety rule for upholstered furniture, except California's own regulation, which the law leaves in place. That California rule has required filling materials and cover fabrics to meet TB 117-2013 since January 1, 2015 (Federal Register).
• Labelled context, from the California bulletin itself: a cover fabric mock-up fails if it is still smoldering after the 45-minute test (California BHGS) or if a char longer than 1.8 inches forms on the fabric (California BHGS). In the barrier materials test the char limit is 2 inches (California BHGS).

How fast must a furniture store ship an online or phone order?

A store that sells furniture by internet, phone or mail must have a reasonable basis to ship within the time it states or, if it states none, within 30 days of a properly completed order (eCFR), under the FTC's Mail, Internet, or Telephone Order Merchandise Rule, 16 CFR part 435 (eCFR). Its current text dates from Sept. 17, 2014, when the FTC added internet orders (eCFR). Backordered furniture is where this rule bites. Text as read on November 12, 2026; not legal advice.

• If the buyer applies to the seller for credit to pay for the order, the seller has 50 days instead of 30 (eCFR).
• A seller that cannot ship on time must offer the buyer the choice of accepting the delay or cancelling for a prompt refund. If the new shipping date is 30 days or less past the original time, a buyer who does not reply is treated as accepting the delay (eCFR); for a longer or open-ended delay, the order is cancelled unless the buyer consents or the goods ship in time.
• A prompt refund means within 7 working days for cash, check or money order payments (eCFR) and within 1 billing cycle when the seller is the creditor on a credit sale (eCFR). The rule does not apply to cash-on-delivery orders.
• The rule counts shipment as the moment the goods are placed in the carrier's possession.

Does Florida have its own law on furniture sales, delivery or deposits?

No: a search of the current Florida Statutes for "furniture" returns 57 sections, and none of them governs a furniture store's sales, delivery dates or deposits (Florida Statutes); a search for "layaway" returns 0 (Florida Statutes). The hits cover public buildings, liens (including one for interior designers who supply furniture), household movers, insurance and taxes. Florida's general consumer laws do reach furniture stores. Statute text as read on November 12, 2026; not legal advice.

• Refund signs. A store that gives no cash refund, credit or exchange must post a sign saying so at the point of sale. A store without the sign must refund unused merchandise in its original carton within 7 days of purchase (Florida Statutes), and the state may fine it up to $100 per violation (Florida Statutes). Custom-made goods, and goods custom altered at the customer's request, are exempt, which covers much special-order upholstery.
• Sales made at the customer's home. A consumer sale over $25 solicited and agreed away from the seller's place of business is a home solicitation sale (Florida Statutes). The buyer may cancel until midnight of the third business day after signing (Florida Statutes), and the seller must return all payments, down payment included, within 10 days of a cancellation (Florida Statutes). A sale made in the showroom is not a home solicitation sale.
• Deceptive practices. A willful violation of the Florida Deceptive and Unfair Trade Practices Act can cost up to $10,000 per violation (Florida Statutes), or up to $15,000 when the victim is a senior citizen, a person with a disability or a military servicemember (Florida Statutes). Florida counts people 60 years of age or older as senior citizens (Florida Statutes).

What rules cover a furniture store's influencer videos and reviews?

The FTC's Endorsement Guides, 16 CFR part 255 (eCFR), in their current form date from July 26, 2023 (eCFR). They cover a creator's paid showroom tour, a gifted sofa in a room-makeover reel and a sponsored haul alike: a connection between creator and store that viewers would not expect has to be disclosed clearly. One example in the Guides says a platform's built-in label in small white text, on a post that appears for only five seconds, is easy to miss and not clear and conspicuous (eCFR). Text as read on November 12, 2026; not legal advice.

• The FTC's Consumer Reviews and Testimonials rule, 16 CFR part 465 (eCFR), took effect on October 21, 2024 (Federal Register). It bans fake reviews and the purchase of fake views, followers and likes.
• Section 465.4 bars a store from paying or rewarding customers for reviews that must be positive (or negative) (eCFR).
• A knowing violation of an FTC rule such as these can cost up to $53,088 per violation (eCFR). The Endorsement Guides are guides, not a rule, so that penalty does not attach to them as such.
• On YouTube, a creator who features a sponsorship must tick the paid promotion box, which adds a disclosure label at the beginning of your video, in YouTube's words (YouTube Help).
• Music is the common problem in showroom and makeover clips. YouTube adds new tracks to its free Audio Library twice a month (YouTube Help).

What do the popular furniture numbers really say?

The furniture numbers in marketing blogs and vendor pitches mostly trace back to general retail surveys, to one platform's unexplained average, or to a single video vendor's client. The claims below are that nearly every furniture shopper researches online first, that 3D or AR lifts conversion 94%, that video lifts conversions 80%, and that most furniture is still bought in a store. We traced each to the oldest source we could read and say what that source measured. Several retellings sit on sites that bar AI agents in robots.txt (Furniture Today, Furniture World, Furniture News, Statista, Inc., X) or ban automated access or data mining in their terms (3D Cloud, VividWorks), so we did not read them.

“X% of furniture shoppers research online before buying”

No single survey is behind it. Each version counts different people, and the oldest furniture survey we could read asked only people who were already shopping online. Google’s Google/Compete Retail Furniture Study surveyed 635 U.S. panelists who had researched or shopped for furniture online in the previous six months, fielded May 18 to June 12, 2012 (Google/Compete). In it, 66% of those who bought in a store had gone online for furniture information (Google/Compete). Google sells search ads to furniture retailers, and a panel of online shoppers cannot show what share of all furniture buyers go online first.

Later versions are bigger and vaguer. Porch Group Media, which sells consumer and new-mover data to furniture retailers, wrote in 2018, with no source, that 81% of furniture shoppers have done extensive research online before they step into a store (Porch Group Media). The same post relayed a Perq study of more than 9,000 consumers shopping on retail furniture websites from May to September 2017 (Porch Group Media), in which 70% began the process online (Porch Group Media). Because Perq found its sample on furniture websites, starting online was built into who was asked. In June 2025 the same company wrote, crediting only “research”, that 92% of shoppers begin their furniture search online (Porch Group Media), and it credited Statista for 70% of 2024 furniture shoppers researching online before buying (Porch Group Media). Statista bars AI agents, so we could not check that survey.

The 87% that furniture software vendors quote is not a furniture number. Blueport, which sells websites to furniture retailers, says a study made the rounds in 2018 that 87% of shoppers begin product searches online (Blueport). It traces the figure to Salesforce and Publicis.Sapient’s 2018 “Shopper-First Retailing” report on shoppers in general, 87% (Blueport), up from 71% the year before (Blueport). Blueport’s 2026 update swaps in Capital One Shopping’s 86% of all shoppers (Blueport). Use instead: “In a 2012 Google/Compete survey of 635 people already shopping for furniture online, 66% of in-store buyers had gone online for furniture information.”

“3D and AR lift conversion 94%”

It is a Shopify average for 3D content across all its merchants, given without a method, and furniture vendors now quote it as their own. The oldest Shopify wording we could read is from March 2020. Shopify’s post announcing 3D models on its platform said 3D models in AR “have been shown” to increase conversion rates by up to 250% on product pages, with no source (Shopify, archived). Its one worked example was Rebecca Minkoff, a handbag brand. Visitors who interacted with a 3D model were 44% more likely to add a product to their cart (Shopify, archived) and 27% more likely to place an order (Shopify, archived). Visitors who viewed a product in AR were 65% more likely to buy (Shopify, archived). All three compare shoppers who chose to use the feature with those who did not.

The 94 percent appears by January 2021, when AR Insider wrote that Shopify reports products with 3D and AR achieved 94 percent greater conversions on average than non-AR benchmarks (AR Insider). For the figure it links a Shopify post on X from September 2020, which we could not read because X bars all automated agents. The earliest Shopify page with the number that we could read is its changelog of May 11, 2022: merchants who add 3D content see a 94% conversion lift on average (Shopify). The changelog gives no period, sample, product category or comparison group.

When Shopify wrote for furniture retailers in January 2024, it did not use the 94%. Its report presented “Shopify’s recent AR study” with a 44% increase in cart additions (Shopify), a 27% rise in orders (Shopify) and visitors 65% more likely to order after using AR (Shopify). These are the same three numbers as the 2020 handbag example. Furniture vendors have kept the 94% and loosened it. Zolak, which sells 3D and AR software to furniture retailers, headed an October 2026 post “3D eCommerce for Furniture | 94% Increase in Conversion Rate” (Zolak). In the body it credits “up to a 94% increase” to Charged Retail rather than Shopify (Zolak). We found no test by a furniture retailer behind the number. Our optometry video statistics page follows the same figure into eyewear try-on claims. Use instead: “Shopify says merchants who add 3D content see a 94% conversion lift on average, a platform-wide figure with no published method; we found no furniture test.”

“Video lifts conversions 80%”

The figure is a best case from one video vendor, EyeView, about a client website, not a furniture store. In February 2009 EyeView’s blog said viewers of its videos for one client, UMOO, were 80% more likely to become depositing users, comparing viewers with non-viewers (EyeView, archived). That comparison does not test what adding a video does. By August 2010 Unbounce, a landing-page software seller, wrote that a study by eyeviewdigital.com showed video on landing pages can increase conversion by 80% (Unbounce, archived).

The larger, later evidence points the other way. Unbounce’s own 2021 analysis of about 35,000 customer landing pages in each period it studied (Unbounce) concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce). Its April 2025 article of landing-page examples still says landing pages with video can increase conversions by 80% (Unbounce). In the furniture version, a video production company’s page aimed at furniture stores promises to “increase landing page conversion by up to 80% or more for your store”, with no source (Beverly Boy Productions). We found no conversion test by a furniture store behind the number. Use instead: “Unbounce’s 2021 study of about 35,000 landing pages per period found video had a minimal or negative effect; we found no conversion test by a furniture store.”

“Most furniture is still bought in a store”

It has held in every count we could read, but the counts measure different things and the store share is falling. In Google’s 2012 study, 74% of furniture buyers in its panel of people who had researched or shopped for furniture online in the past six months bought in person (Google/Compete) and 1 in 4 bought online (Google/Compete). In June 2018 Home Furnishings Business, a trade magazine, estimated from Census retail data that stores’ share of furniture and bedding sales fell from 92.2 percent in 2006 (Home Furnishings Business) to 79.0 percent in 2017 (Home Furnishings Business). Over the same years it put online sales at 5.1 percent (Home Furnishings Business) rising to 18.8 percent (Home Furnishings Business). Those are shares of dollars, not of shoppers.

Porch Group Media’s 2018 post credits the National Retail Federation, naming no report or date, for more than 57% of furniture shoppers buying at a physical store (Porch Group Media). We did not find that NRF source. The newest version splits by item. Shopify relays a winter 2025 Provoke Insights study in which sofas were bought in a store 65% of the time (Shopify, relaying Provoke Insights) and sectionals 69% (Shopify, relaying Provoke Insights), while 63% of lamps were bought online (Shopify, relaying Provoke Insights). The post gives no sample or field dates. Use instead: name the measure, for example “Home Furnishings Business estimated that stores took 79.0 percent of furniture and bedding sales in 2017.”

"Furniture tip-overs kill a child every two weeks", and its later versions

The interval is CPSC's own wording, and CPSC changed it as its counts changed; its newest report supports a longer gap. CPSC's 2012 tip-over safety alert said one child dies every 2 weeks when a TV, furniture or appliance falls on him or her, with about 25,400 injuries a year (CPSC); its 2011 report had counted 245 child deaths in 2000-2010. CPSC's Anchor It homepage said a child dies every two weeks in captures from 2015 to mid-2017 (CPSC Anchor It), then every 10 days in 2018 and 2019 (CPSC Anchor It). The injury line moved the other way: an injured child every 24 minutes in 2015 (CPSC Anchor It), every 30 minutes from 2017 (CPSC Anchor It), and every 43 minutes in 2020 (CPSC Anchor It). Captures of the homepage from 2021 on print neither interval. All of these count TVs and appliances as well as furniture.

CPSC's newest tip-over report (February 2024) gives no interval. Its 155 reported child deaths from January 2013 to July 2023 work out to about one every 25 days (our calculation), and the 108 child deaths in which furniture fell to about one every 36 days (our calculation). Both are floors, since CPSC says reports for 2021 to 2023 are incomplete. Its 7,800 child tip-over injuries a year in 2020-2022 are one about every 67 minutes, and the 6,400 involving furniture one every 82 minutes (our calculation). We did not read third-party repeaters of the interval on this run. A page that wants an interval should say "a reported child tip-over death about every 25 days, 2013 to 2023, TVs included", not "every two weeks".

Every popular claim our research pages trace, 925 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about furniture store video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 544 figures from 38 publishers.

On November 12, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS establishment and pay counts (Quarterly Census of Employment and Wages open data files), occupation wages, business survival and consumer prices (through the BLS data API and an archived BLS table); Census County Business Patterns, Nonemployer Statistics, the 2017 and 2022 Economic Census, the Annual Integrated Economic Survey, the monthly retail trade estimates and population estimates (through the Census data API and data files); CPSC’s tip-over reports and safety alerts (PDFs and Internet Archive copies of its pages), its recall database through the saferproducts.gov public data API, and its NEISS injury case files; eCFR, the Federal Register and the United States Code on govinfo; California’s TB 117-2013 bulletin; the Florida Statutes; YouTube Help; Think with Google case studies; SEC filings on EDGAR; and journal abstracts and full texts (PubMed and PMC records re-read through NCBI’s E-utilities, because the pages answer scripts with a bot check). Software sellers, a production company, a data seller and trade publications appear only in the origins section, labelled as repeaters. Our YouTube figures come from the YouTube Data API, our recall counts from CPSC’s recall API, our emergency-visit estimates from sums of NEISS case weights, and our filing counts from EDGAR full-text search. One archived 2009 vendor post behind the “80%” claim is copied from our earlier pages and checked by hand, because the vendor’s robots rules bar our agents. We left out sources whose terms or robots rules bar automated access or AI agents: Furniture Today, Furniture World, IKEA’s websites, Houzz, Statista, Inc. and several furniture software vendors; Wayfair’s own website was not used because its terms could not be read. Nothing here is legal, safety or business advice.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Store counts differ by counter. BLS and the Economic Census count establishments with paid employees in NAICS 449110, Furniture Retailers, which includes mattress stores and, since the 2022 industry code, sellers that sell only online. County Business Patterns 2023 still uses the 2017 code (442110), and Nonemployer Statistics counts owner-only businesses from tax records. Our nonemployer share sets a 2022-code count against a 2017-code count, so it leans high. Compare a count only with the same series.
• Wages cover more than furniture stores. OEWS publishes NAICS 449100, which also holds floor covering, window treatment and other home furnishings stores. BLS business survival rates exist only for all retail (NAICS 44-45). Census monthly sales use the 2017 code for furniture stores (4421) and are before inflation.
• Our YouTube read follows YouTube’s ranking. The 441 videos are what YouTube’s search returned for ‘furniture store’, ‘furniture shopping’ and ‘furniture showroom’ (the top 200 results for each, sorted by views, with no country filter) on November 12, 2026. It is not a census of furniture video, and a global view-sorted search surfaces few U.S. stores. View counts are lifetime snapshots and include paid views. We read titles and channel text, not the videos themselves, and topic counts are minimums because many titles are in scripts our patterns only partly read. Personal uploads by private people are published only as a class and counts.
• Safety figures count different things. CPSC’s tip-over estimates and death counts include televisions and appliances as well as furniture, and its reports for 2021 to 2023 are incomplete. Our NEISS sums count every injury involving desks, chests, bureaus or buffets (product code 604), not tip-overs only, and CPSC changed its hospital sample in 2024. Our recall counts match recall titles, not CPSC’s own product categories.
• Filings count words. EDGAR full-text search finds a phrase, not a topic: “furniture store” appears in landlords’, lenders’ and makers’ filings as well as retailers’. We read every 2024 to November 12, 2026 hit by hand. Public chains are a small, larger-than-typical part of furniture retail, and their advertising figures are not defined the same way: some include catalogs, some are gross of dealer contributions.
• Studies are small and mostly outside the U.S. The shopping studies here sample customers in Germany, Austria, Switzerland, Poland, Korea and China, and the YouTube case studies are advertisers’ own results published by Google, which sells the ads. Rules are reported as we read them on November 12, 2026; this is not legal advice. Every “earliest we found” in the origins section rests on web pages, trade press and filings; newspaper databases were not searched.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/furniture-store-video-statistics#WRK-001. To cite the page as a whole:

Mark Studios. "Furniture Store Video Statistics." Last verified Nov 12, 2026. https://www.markstudios.com/research/furniture-store-video-statistics

@misc{markstudios_furniture_store_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Furniture Store Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/furniture-store-video-statistics},
  note = {Last verified 2026-11-12}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

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9. Google LLC (Think with Google; case study by IKEA's integrated media team for Czechia, Hungary and Slovakia), Ikea’s new media mix: Balancing TV roots with YouTube innovation (2026-04). Accessed 2026-11-12.
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27. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
28. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
29. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
30. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
31. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
32. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
33. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
34. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
35. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
36. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
37. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
38. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
39. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
40. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-12.
41. U.S. Bureau of Labor Statistics, Consumer Price Index for All Urban Consumers (CPI-U): Furniture and bedding in U.S. city average, Series CUUR0000SEHJ (2020-01). Accessed 2026-11-12.
42. U.S. Bureau of Labor Statistics, Consumer Price Index for All Urban Consumers (CPI-U): Living room, kitchen, and dining room furniture in U.S. city average, Series CUUR0000SEHJ02 (2020-01). Accessed 2026-11-12.
43. U.S. Bureau of Labor Statistics, Consumer Price Index for All Urban Consumers (CPI-U): Bedroom furniture in U.S. city average, Series CUUR0000SEHJ01 (2020-01). Accessed 2026-11-12.
44. U.S. Bureau of Labor Statistics, QCEW Open Data: 2019 annual averages, industry 442110 (CSV) (2020-09). Accessed 2026-11-12.
45. U.S. Bureau of Labor Statistics, QCEW Open Data: 2021 annual averages, industry 442110 (CSV) (2022-09). Accessed 2026-11-12.
46. U.S. Census Bureau, County Business Patterns 1986 (Census Data API) (1988). Accessed 2026-11-12.
47. U.S. Census Bureau, County Business Patterns 1997 (Census Data API) (1999). Accessed 2026-11-12.
48. U.S. Census Bureau, County Business Patterns 1998 (Census Data API) (2000). Accessed 2026-11-12.
49. U.S. Census Bureau, County Business Patterns 2006 (Census Data API) (2008). Accessed 2026-11-12.
50. U.S. Census Bureau, County Business Patterns 2019 (Census Data API) (2021). Accessed 2026-11-12.
51. U.S. Census Bureau, Annual Resident Population Estimates, Vintage 2025 (nation and states, NST-EST2025-ALLDATA) (2026-01-27). Accessed 2026-11-12.
52. U.S. Census Bureau, Annual Resident Population Estimates for States and Counties: April 1, 2020 to July 1, 2025 (co-est2025-alldata) (2026-03-26). Accessed 2026-11-12.
53. U.S. Census Bureau, 2022 Economic Census: Industry Bridge Statistics on 2022 NAICS Basis With Distribution Among 2017 NAICS-Based Industries (Census Data API) (2025). Accessed 2026-11-12.
54. U.S. Census Bureau, 2022 Economic Census: Selected Sectors: Summary Statistics (Census Data API) (2025). Accessed 2026-11-12.
55. U.S. Census Bureau, Nonemployer Statistics: 2023 (Census API dataset 2023/nonemp) (2025). Accessed 2026-11-12.
56. U.S. Census Bureau, Nonemployer Statistics: 2021 (Census API dataset 2021/nonemp) (2023). Accessed 2026-11-12.
57. U.S. Census Bureau, Nonemployer Statistics: 2024 (Census API dataset 2024/nonemp) (2026). Accessed 2026-11-12.
58. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025-06). Accessed 2026-11-12.
59. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025-06). Accessed 2026-11-12.
60. U.S. Census Bureau, 2017 Economic Census: Summary Statistics (Census Data API) (2020). Accessed 2026-11-12.
61. U.S. Census Bureau, 2022 Economic Census: Products and services by industry (Census Data API) (2025). Accessed 2026-11-12.
62. U.S. Census Bureau, Annual Integrated Economic Survey: All Sectors: Summary Statistics for Employer Firms, 2024 (Census Data API) (2026). Accessed 2026-11-12.
63. U.S. Census Bureau, Annual Integrated Economic Survey: Selected Sectors: E-commerce for Employer Firms, 2024 (Census Data API) (2026). Accessed 2026-11-12.
64. U.S. Bureau of Labor Statistics, Business Employment Dynamics: Table 7. Survival of private sector establishments by opening year, Retail Trade (2026-10). Accessed 2026-11-12.
65. Bob's Discount Furniture, Inc., Bob's Discount Furniture, Inc. Form 10-K for the fiscal year ended December 28, 2025 (fiscal 2025) (2026-03-18). Accessed 2026-11-12.
66. The Lovesac Company, The Lovesac Company Form 10-K for the fiscal year ended February 1, 2026 (fiscal 2026) (2026-04-02). Accessed 2026-11-12.
67. Haverty Furniture Companies, Inc., Haverty Furniture Companies, Inc. Form 10-K for the year ended December 31, 2025 (2026-02-26). Accessed 2026-11-12.
68. RH, RH Form 10-K for the fiscal year ended January 31, 2026 (fiscal 2025) (2026-04-01). Accessed 2026-11-12.
69. Arhaus, Inc., Arhaus, Inc. Form 10-K for the year ended December 31, 2025 (2026-02-26). Accessed 2026-11-12.
70. Ethan Allen Interiors Inc., Ethan Allen Interiors Inc. Form 10-K for the fiscal year ended June 30, 2026 (fiscal 2026) (2026-09-03). Accessed 2026-11-12.
71. La-Z-Boy Incorporated, La-Z-Boy Incorporated Form 10-K for the fiscal year ended April 25, 2026 (fiscal 2026) (2026-06-16). Accessed 2026-11-12.
72. Bassett Furniture Industries, Inc., Bassett Furniture Industries, Inc. Form 10-K for the fiscal year ended November 29, 2025 (fiscal 2025) (2026-02-05). Accessed 2026-11-12.
73. Williams-Sonoma, Inc., Williams-Sonoma, Inc. Form 10-K for the fiscal year ended February 1, 2026 (fiscal 2025) (2026-03-26). Accessed 2026-11-12.
74. The Brand House Collective, Inc. (formerly Kirkland's, Inc.), The Brand House Collective, Inc. (Kirkland's) Form 10-K for the fiscal year ended February 1, 2025 (fiscal 2024) (2025-05-02). Accessed 2026-11-12.
75. Sleep Number Corporation, Sleep Number Corporation Form 10-K for the fiscal year ended January 3, 2026 (fiscal 2025) (2026-03-12). Accessed 2026-11-12.
76. Conn's, Inc., Conn's, Inc. Form 10-K for the fiscal year ended January 31, 2024 (fiscal 2024) (2024-04-18). Accessed 2026-11-12.
77. Conn's, Inc., Conn's, Inc. Form 8-K filed July 25, 2024 (Item 1.03 Bankruptcy or Receivership) (2024-07-25). Accessed 2026-11-12.
78. Wayfair Inc., Wayfair Inc. Form 10-K for the year ended December 31, 2025 (2026-02-19). Accessed 2026-11-12.
79. U.S. Consumer Product Safety Commission, Product Instability or Tip-Over Injuries and Fatalities Associated with Televisions, Furniture, and Appliances: 2023 Report (2024-02). Accessed 2026-11-12.
80. U.S. Consumer Product Safety Commission, Product Instability or Tip-Over Injuries and Fatalities Associated with Televisions, Furniture, and Appliances: 2011 (2011-08). Accessed 2026-11-12.
81. U.S. Consumer Product Safety Commission, 2024 NEISS Data Highlights (2025). Accessed 2026-11-12.
82. U.S. Consumer Product Safety Commission, 2023 NEISS Data Highlights (2024). Accessed 2026-11-12.
83. Injury Epidemiology (Lu et al.), Furniture and television tip-over injuries to children treated in United States emergency departments (2021-08-26). Accessed 2026-11-12.
84. Consumer Product Safety Commission (eCFR, Office of the Federal Register), 16 CFR Part 1261, Safety Standard for Clothing Storage Units (2023-05-04). Accessed 2026-11-12.
85. U.S. Government Publishing Office (govinfo, United States Code), 15 U.S.C. 2056f, Consumer product safety standard to protect against tip-over of clothing storage units (United States Code, 2023 Edition, govinfo) (2024). Accessed 2026-11-12.
86. Consumer Product Safety Commission (Federal Register), Safety Standard for Clothing Storage Units (direct final rule, 88 FR 28403, Federal Register, 2023-05-04) (2023-05-04). Accessed 2026-11-12.
87. Consumer Product Safety Commission (Federal Register), Agency Information Collection Activities; Extension of Collection; Safety Standard for Clothing Storage Units (91 FR 4067, Federal Register, 2026-01-30) (2026-01-30). Accessed 2026-11-12.
88. Consumer Product Safety Commission (Federal Register), Safety Standard for Clothing Storage Units (final rule, 87 FR 72598, Federal Register, 2022-11-25) (2022-11-25). Accessed 2026-11-12.
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96. Florida Legislature (Florida Statutes), Florida Statutes s. 501.142, Retail sales establishments; preemption; notice of refund policy; exceptions; penalty (2026 Florida Statutes) (2026). Accessed 2026-11-12.
97. Florida Legislature (Florida Statutes), Florida Statutes s. 501.021, Home solicitation sale; definitions (2026 Florida Statutes) (2026). Accessed 2026-11-12.
98. Florida Legislature (Florida Statutes), Florida Statutes s. 501.025, Home solicitation sale; buyer's right to cancel (2026 Florida Statutes) (2026). Accessed 2026-11-12.
99. Florida Legislature (Florida Statutes), Florida Statutes s. 501.041, Home solicitation sale; restoration of down payment (2026 Florida Statutes) (2026). Accessed 2026-11-12.
100. Florida Legislature (Florida Statutes), Florida Statutes s. 501.2075, Civil penalty (2026 Florida Statutes) (2026). Accessed 2026-11-12.
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105. Federal Trade Commission (eCFR, Office of the Federal Register), 16 CFR 1.98 Adjustment of civil monetary penalty amounts (2025). Accessed 2026-11-12.
106. YouTube (Google) Help Center, Add branded content restrictions & disclosure labels (YouTube Help) (2026). Accessed 2026-11-12.
107. YouTube (Google) Help Center, Use music & sound effects from the Audio Library (YouTube Help) (2026). Accessed 2026-11-12.
108. Google (Google/Compete Retail Furniture Study; Google sells search ads to furniture retailers), The Role of Digital in the Furniture Path to Purchase (Google/Compete, U.S., November 2012) (2012-11). Accessed 2026-11-12.
109. Porch Group Media (marketing data seller to furniture retailers; repeater), Furniture Retail Marketing: Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty (2018-09-18). Accessed 2026-11-12.
110. Porch Group Media (marketing data seller to furniture retailers; repeater), Top 6 Marketing Trends in the Furniture Industry (2025-06-04). Accessed 2026-11-12.
111. Blueport (furniture e-commerce platform vendor; repeater), 87% Then. 86% Now. That's Not the Story. (2026-07-09). Accessed 2026-11-12.
112. Shopify (platform owner writing about its own platform), Announcing Native Support for 3D Models and Video on Shopify (2020-03). Accessed 2026-11-12.
113. AR Insider (AR industry analysis site; repeater), Data Dive: How is AR Boosting eCommerce? (2021-01-18). Accessed 2026-11-12.
114. Shopify (platform owner writing about its own platform), Shop adds 3D and augmented reality (AR) previews (2022-05-11). Accessed 2026-11-12.
115. Shopify (Shopify Plus report for furniture retailers), Furnishing the future: Tech-driven trends transforming home furnishings commerce (2023 Commerce Trends Reshaping Furniture Retail) (2024-01-30). Accessed 2026-11-12.
116. Zolak (furniture 3D/AR software vendor; repeater), 3D eCommerce for Furniture | 94% Increase in Conversion Rate (2026-10-20). Accessed 2026-11-12.
117. EyeView Digital (video production and testing vendor; sold the videos it tested), UMOO - a prime beef example of EyeView's success (2009-02-10). Accessed 2026-11-12.
118. Unbounce (landing-page software seller), The benefits of using video on landing pages (2010-08). Accessed 2026-11-12.
119. Unbounce (landing-page software seller; analysis of its own customers' pages), Video on landing pages means more conversions, right? Wrong. Here's why (2021-08-26). Accessed 2026-11-12.
120. Unbounce (landing-page software seller; repeater), 15 high-converting landing page examples (+ why they work) (2025-04-06). Accessed 2026-11-12.
121. Beverly Boy Productions (video production company selling to furniture stores; repeater), Video Production for Furniture Stores – Marketing and Training Videos (2022-08-01). Accessed 2026-11-12.
122. Home Furnishings Business (trade magazine), Statistically Speaking: E-commerce Strengthens Foothold on Furniture Industry (2018-06-14). Accessed 2026-11-12.
123. Shopify (relaying Provoke Insights), Home Furnishing Industry Trends to Watch in 2026 (undated (read 2026-11-12)). Accessed 2026-11-12.
124. U.S. Consumer Product Safety Commission, CPSC safety alert: Anchor It and Protect a Child (tipover2012.pdf, NSN 13-4) (2012). Accessed 2026-11-12.
125. U.S. Consumer Product Safety Commission, Anchor It! (CPSC campaign homepage) (2015-11-16). Accessed 2026-11-12.
126. U.S. Consumer Product Safety Commission, Anchor It! (CPSC campaign homepage) (2018-07-30). Accessed 2026-11-12.
127. U.S. Consumer Product Safety Commission, Anchor It! (CPSC campaign homepage) (2017-07-01). Accessed 2026-11-12.
128. U.S. Consumer Product Safety Commission, Anchor It! (CPSC campaign homepage) (2020-06-30). Accessed 2026-11-12.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 12, 2026: First published with 544 figures from 38 publishers, each checked against its original source.