Corporate Video Statistics

Key takeaways

1. Among 107 of the largest U.S.-listed companies, 47.7% had video on their careers page, 43.9% on the homepage and 11.2% on the investor-relations page (our read, October 2026). (Our count) See details
2. 90.3% of their investor-relations pages pointed to an earnings call or webcast, but only 9.7% showed a video player: earnings calls are audio webcasts on a vendor's page. (Our count) See details
3. 38.0% of definitive proxy statements filed in 2025 named Broadridge's virtual meeting site, against 5.6% in 2019. (Our SEC EDGAR count) See details
4. Virtual shareholder meetings are mostly audio: 5% of those Broadridge hosted in the first half of 2022 used video. (Broadridge) See details
5. 15 annual reports mentioned a 'town hall' in 2019; 128 did in 2025. (Our SEC EDGAR count) See details
6. Microsoft's last published Teams figure is more than 320 million monthly active users, in 2023. (Microsoft) See details
7. Zoom's famous 300 million were daily meeting participants, not users, as Zoom itself corrected on 4/29/20. (Zoom) See details
8. 59% of organizations used video as an internal broadcast channel in Gallagher's 2023/24 survey of communicators. (Gallagher) See details
9. 63% of organizations used podcasts and videos to develop employees in 2024, in ATD's data. (ATD) See details
10. Only 13,280 of the 25,610 film and video editors on U.S. payrolls in May 2025 worked in the film and video industry. (BLS) See details
11. The 'employees are 75% more likely to watch video' line traces to an unsourced video producer's e-book, not to a Forrester study. (Origin trace) See details

How do the largest U.S. companies use video on their own websites?

Careers pages carry video about as often as homepages, and investor pages almost never show a player, even though nearly all of them point to an earnings call. On October 31, 2026 we read the homepage, careers page and investor-relations page of the 200 largest U.S.-listed companies by revenue. Among the 107 companies whose three pages we could all read (29 had no player on any of them), 47.7% had a video player on the careers page, 43.9% on the homepage and 11.2% on the investor-relations page.

The rows of the table use different sets of readable pages, so compare them with care; the like-for-like figures are the ones for the 107 companies above. The webcast itself sits a click away from the investor page, on a vendor's event page: Q4 was the most common, linked from 46 of the 124 investor-relations pages. The investor pages link to the call rather than embed it, which is why so few carry a player while almost all of them point to one.

How we counted. The frame is the 200 largest U.S.-listed companies by latest annual U.S. GAAP revenue in the SEC's XBRL data that file a 10-K, from Amazon to Newmont; we left out subsidiaries filing their own 10-K, foreign filers, and companies that are delisted or unlisted. We loaded each page once in headless Chromium on a desktop screen from the U.S., scrolled it, and recorded every video element, player embed and labelled click-to-play control at least 150 by 80 pixels. The careers and investor pages are the ones each homepage links to. Pages behind a bot wall (including several of the largest companies) and pages that failed to load are left out of every percentage. We checked the careers-video and webcast rules by hand on samples of positives and negatives and tightened them where they missed; a video that only loads after an unlabelled click is still missed, so the video shares are floors. Every company's result is in our public company pages CSV.

How many people use video meetings at work?

Hundreds of millions, by the platform owners' own counts, though none of them now publishes a current user total. Microsoft's last disclosed figure for Teams was more than 320 million monthly active users in the quarter to September 2023, up from 280 million at the end of 2022 (Microsoft). Since then it has said only that hundreds of millions of Teams meetings are added to its Microsoft 365 data each day (Microsoft). Zoom stopped giving participant counts after the pandemic peak and now reports paying customers: 4,468 customers paid it more than $100,000 a year at January 31, 2026 (Zoom 10-K), and 4,625 by July 31, 2026 (Zoom). Zoom's revenue was $4,868.8 million in the year to January 2026, up 4.4% (Zoom 10-K), and enterprise customers produced 60.3% of it.

The pandemic jump was enormous and is mostly measured in different units, so the figures below are not one series. Zoom counted about 10 million daily meeting participants in December 2019, more than 200 million in March 2020 (Zoom) and 300 million in April 2020 (Zoom). A week later Zoom added a note to that post, dated 4/29/20, saying it had wrongly called those participants "users" and "people" (Zoom, archived). A participant is counted every time someone joins a meeting, so one person in five meetings counts five times. Microsoft Teams logged 2.7 billion meeting minutes on March 31, 2020 (Microsoft), and the share of Teams calls and meetings that used video rose from 21% to 43 percent across March 2020. Google said Meet passed 100 million daily meeting participants in late April 2020 (Google). Before the pandemic, Cisco said more than 113 million people used Webex Meetings each month, in October 2018 (Cisco).

Zoom's customer base shows the same arc. It had about 81,900 customers with more than 10 employees at January 31, 2020 and 467,100 a year later (Zoom 10-K), and its revenue went from $622.7 million to $2,651.4 million in that year. Its net dollar expansion rate for enterprise customers was 98% at January 2026, below 100%, which Zoom puts down to slower hiring and customers cutting seats (Zoom 10-K). Microsoft said nearly 75% of its Teams enterprise customers buy Teams Premium, Phone or Rooms (Microsoft, quarter to September 2024).

How much time goes to meetings?

A lot, and much of it unplanned. Microsoft's own Microsoft 365 data to February 2025 shows 57% of meetings are ad hoc calls with no calendar invite, half of all meetings fall between 9 and 11 am or 1 and 3 pm (50%), 30% span more than one time zone, and meetings starting after 8 pm were up 16% on the year (Microsoft Work Trend Index). Between February 2020 and early 2022 the average Teams user's weekly meeting time rose 252% and the number of weekly meetings 153% (Microsoft). Over the same period, use of Microsoft Stream, its corporate video platform, more than doubled (Microsoft). In an average week in 2022, 42% of Teams meeting participants were sending an email or chat during the meeting.

How many employees work remotely or hybrid?

About a fifth of U.S. workers telework in a given week, and far more in office jobs, which is the audience for recorded meetings and town halls. In September 2026, 21.9 percent of people at work teleworked or worked at home for pay at some point in the survey week, against 22.3 percent a year earlier, and 10.7 percent teleworked all their hours (BLS Current Population Survey). The rate was 35.4 percent in management and professional occupations, 53.5 percent in the information industry and 56.9 percent in professional and technical services. The American Time Use Survey, which asks about days actually worked, found 35 percent of employed people did some or all of their work at home on days they worked in 2025, against 24 percent in 2019 (BLS ATUS).

The shares differ because the populations differ: BLS counts everyone at work, Gallup and Pew count only people whose jobs can be done remotely, and WFH Research counts full-time employees. In January 2022, 56 percent of U.S. workers whose jobs can mainly be done from home said they often used video calling services such as Zoom or Webex, and 26 percent of frequent users said they were worn out by video calls (Pew Research Center).

How big is the enterprise video platform business?

Small, flat and consolidating. Apart from Vimeo, the listed companies that sell video hosting and webcasting to businesses each took in about $200 million a year or less in their last annual filings, and four of them were bought out between 2023 and 2026. Kaltura's revenue was $180.9 million in 2025, up 1%, and its enterprise, education and technology segment brought in $134.4 million (Kaltura 10-K). Vimeo's enterprise line grew fastest: $83.2 million in 2024, up 47%, while total revenue was flat (Vimeo 10-K). ON24, the webinar platform, had revenue of $139.3 million in 2025, down 6% (ON24 10-K), and Brightcove's fell to $201.2 million in 2023 (Brightcove 10-K).

The customers are large organizations. Kaltura says in its 2025 annual report that it serves 30 of the U.S. Fortune 100 (Kaltura 10-K), and 23 of its customers pay more than $1 million a year. About 20% of the Fortune 500 were ON24 customers at the end of 2025 (ON24 10-K), but ON24's annual recurring revenue fell to $124.0 million, its customers paying $100,000 or more fell to 292, and its net retention was 90%: existing customers spent less each year. Vimeo Enterprise customers paid $22,755 each on average in 2024, and by September 2025 Vimeo had about 4,200 of them (Vimeo 10-Q). Vimeo said it hosted over 8 billion minutes of video a year (Vimeo 10-K). Brightcove's customer count fell to 2,392 by September 2024 (Brightcove 10-Q).

Async video messaging is the other growth line. Loom customers recorded 77M videos in 2023, up 24% (Loom), and when Atlassian agreed to buy Loom in October 2023 almost 5 million Loom videos were being made each month (Atlassian). Atlassian estimates Loom videos replaced more than 200 million meetings in the year before its 2025 conference (Atlassian); that is the company's own estimate, not a count. Vidyard users made 943,305 videos in 2024 (Vidyard), and 65% of viewers watched videos under a minute to the end, against 20% for videos over 20 minutes.

How do companies use video for internal communications?

About half to three in five organizations use video as an internal channel, by communicators' own reports, and town halls are more often virtual than in person. In Gallagher's 2023/24 State of the Sector survey of more than 2,300 internal communicators and HR staff, fielded October to November 2023, 59% said their organization used video as a broadcast channel, a rise of 7 points on the year (Gallagher). 78% ran all-employee live events in town-hall style and 63% ran leader live events. In the 2024/25 edition, with more than 2,000 respondents, 68% ran all-employee virtual town halls or roadshows against 52% in person, and 48% used leader video, which 79% of those users rated effective (Gallagher). Gallagher sells internal-communications consulting, and its respondents are communicators and HR staff, not employees.

The question changed between editions, so the table is not a trend line beyond the two "broadcast channel" years. Size matters more than year: in 2022/23, 75% of organizations with 10,000 or more employees used video as a broadcast channel against 22% of those under 500 (Gallagher). In the 2025/26 research, covering more than 1,300 communicators and HR staff from September to November 2025, communicators in frontline-heavy organizations rated in-person town halls their most effective channel (51%) (Gallagher). In a smaller 2025 survey of 256 communicators by Workshop, which sells internal email software, 52% used video, and use of in-person events rose from 57% to 69% on the year (Workshop).

Video platform vendors report more appetite than strategy. In Vimeo's 2025 survey of 1,000 senior leaders at companies with 500 or more staff, fielded March to April 2025, 65% had seen a surge in video creation over two years and 73% expected more, but 43% had a clear organization-wide video strategy (Vimeo). Internal communications was the second most-cited department for video support at 57%, behind marketing, and only 5% had consolidated on one video platform. In Kaltura's survey of about 1,200 employees in early 2025, 75% said their employer encouraged them to make more videos and 65% would rather watch an on-demand video than ask a colleague for help (Kaltura). Both companies sell enterprise video platforms. Kaltura's 2020 survey of office workers found 23% wanted live broadcasts from executives and 17% pre-recorded video messages (Kaltura).

How much corporate training is delivered by video?

Most organizations use video in training, and nearly as many teach through live virtual classrooms. In ATD's 2025 State of the Industry report, covering 2024 data from 539 organizations, 63% used podcasts and videos to develop employees and another 19% were considering them (ATD). Nearly 60 percent delivered training through live, instructor-led virtual classrooms, 77% of large organizations among them, while 40% of organizations used self-paced e-learning, against 57% in ATD's 2023 sample, a different group of organizations. 66% used microlearning and short-form learning, and 94 percent ran new-employee orientation. ATD is a membership association for training professionals; its sample is organizations that report to it.

Large organizations spend less per head and lean harder on technology: 64% of them used self-paced e-learning against 26% of small ones (ATD). Training magazine's 2025 Training Industry Report puts the average large U.S. company's training budget at $11.7 million, down from $13.3 million in 2024 (Training magazine). It found 23 percent of organizations used podcasting as a learning technology, up from 14%, and 41 percent used mobile apps. Onboarding took 11 percent of the average training budget. For 2026, 15 percent of organizations planned more in-person training and 13% more remote training. Our training video statistics page covers learning research and course formats in more depth.

How do employers use video in hiring?

Video interviews are routine, and the newest change is software-scored ones that candidates dislike. HireVue, which sells video interviewing, says its platform had hosted 80 million video interviews by February 2026 (HireVue), up from more than 24 million in October 2021. Its own counts do not agree with each other: a February 2025 release said over 70 million, while the 2025 version of its AI explainability statement said over 40 million (HireVue). We print both. In Greenhouse's 2026 survey of job seekers, 63% had been interviewed by an AI, 38% had walked away from a hiring process because of an AI interview, and pre-recorded video interviews scored by AI with no human present were the top reason given, at 33% (Greenhouse). Greenhouse sells hiring software. Of candidates who completed an AI interview, 51% never heard back.

Gartner's candidate surveys point the same way: in 2Q25, 62% of candidates said they were more likely to apply if the employer required in-person interviews, and 6% admitted to interview fraud, posing as someone else or having someone pose as them (Gartner). In a 3Q25 Gartner survey of 254 candidates, only 30% were open to AI-led interviews. The older baseline is Korn Ferry's 2015 Futurestep survey of executives: 71 percent said their company used live video to interview candidates, and 24 percent used recruiting video such as employee testimonials or day-in-the-life films on their careers site (Korn Ferry). By early 2021, 44% of U.S. job seekers had interviewed virtually, in Indeed's survey (Indeed). In SHRM's 2025 survey of HR professionals, social media was the most widely used recruiting strategy, used by 55% of organizations (SHRM).

How do companies use video with investors and shareholders?

Online, but mostly as audio. Virtual annual meetings went from a niche to a fixture after 2020 and stayed there. In our count of SEC EDGAR filings, 38.0% of the 5,516 definitive proxy statements filed in 2025 named Broadridge's virtual meeting site, against 5.6% in 2019, 7.2 times as many filings. The share that described the meeting as a live audio webcast rose from 1.1% to 15.9%, and "virtual-only" from 0.4% to 10.5%. These counts include investment-company proxies and count filings, not companies; the full counts and query links are in our EDGAR counts CSV.

Broadridge runs most U.S. virtual shareholder meetings and sells the service, so these are a vendor's counts of its own platform, published for some years only. Its meetings are short and lightly attended: more than 95,300 people attended its 2020 meetings, an average of 49 each, and meetings in the first half of 2022 lasted 16 minutes on average (Broadridge). In 2022, 63% of S&P 100 companies held a virtual meeting on its platform. Before COVID-19, virtual meetings were under 10% of U.S. shareholder meetings and mostly held by small companies, according to the proxy adviser Glass Lewis (Glass Lewis).

The rules allow it. Delaware law lets a board hold a stockholder meeting solely by remote communication, under §211(a)(2) (Delaware Code). SEC staff guidance of March 13, 2020 covered virtual meetings during the pandemic (SEC), and the Council of Institutional Investors' policy 4.1 says companies should be able to choose in-person, hybrid or virtual meetings (CII). Earnings calls became public webcasts earlier: Regulation FD, effective October 23, 2000, lets companies meet their disclosure duty through open conference calls, including webcasts (SEC). It drew nearly 6,000 comment letters, most from individual investors.

How many companies mention town halls in their annual reports?

Few, but far more than before 2021. In our EDGAR count, 15 of the 6,923 annual reports (10-K) filed in 2019 mentioned a "town hall", against 134 in 2021, and 128 in 2025, 1.9% of all 10-Ks. Mentions of "all-hands" meetings went from 3 to 46. In our spot checks the town-hall mentions described employee meetings. These are mentions in a legal filing, so they show what companies choose to describe to investors, not how many hold town halls.

Who makes corporate video?

Mostly people outside the film industry or working for themselves. BLS counted 25,610 film and video editors on U.S. payrolls in May 2025, and 13,280 of them worked in the motion picture and video industries, about half (BLS OEWS). The rest were spread across streaming and content providers (2,390), advertising and public relations (950), computer systems design (500), colleges (450) and corporate head offices (430). Editors in corporate head offices earned a mean $95,930 a year, more than the $93,720 mean in the film industry (BLS OEWS). The payroll survey leaves out the self-employed: BLS's projections count 39,400 editor jobs in 2025, of which 35.5 percent were self-employed, against 5.8 percent of all workers (BLS Employment Projections).

In May 2025, producers and directors worked in advertising and PR (8,240), colleges (4,140), corporate head offices (2,350) and consulting firms (2,330) as well as in film and broadcasting (BLS OEWS). In-house video staff at an ordinary company are counted under that company's own industry, so no BLS table isolates "corporate video". All three occupations are projected to grow slowly, at 4% or less over ten years. BLS projects about 12,100 openings a year for producers and directors over 2025-35 (BLS), mostly to replace people who leave.

What do the popular corporate video statistics really say?

Most of the figures repeated in internal-communications and corporate-video guides trace to an unsourced e-book, a 2010 sponsored survey, an agency's informal poll or a 2018 traffic forecast. Here is where each came from and what to use instead.

"Employees are 75% more likely to watch a video than read documents, emails or web articles"

We found no Forrester study behind it. Levitate Media's 2026 corporate video statistics page credits it to Forrester "cited via Panopto" (75%, Levitate Media); ThoughtFarmer, an intranet vendor, gives it to internal communicators the same way (75%, ThoughtFarmer); Vidsembly pins it to a 2018 Forrester report title (75%, Vidsembly) that we could not find in Forrester's catalogue. The earliest dated "employees" wording we found is a December 22, 2014 Panopto list (75 percent, Panopto, archived), whose "Forrester Research" link points not to Forrester but to an undated e-book by Comprehensive Media, a Tennessee video production company. That e-book's wording is older and different: "People are 75% more likely to watch video than read print", credited to Forrester with no report, date or sample (Comprehensive Media, archived April 2015). Employees, documents and emails were added later. We searched older wordings, Internet Archive captures of the Panopto and Comprehensive Media pages, and Forrester's own report listings. A different 75% sits next to it in Panopto's list: in Forbes Insights' 2010 survey, 75% of executives said they watched work-related video on business websites at least weekly (Forbes Insights). Use that, with its date, or nothing.

"59% of executives would rather watch video than read text"

This one is real, but it is 16 years old and narrow. Forbes Insights surveyed 306 executives at U.S. companies with more than $500 million in sales in September and October 2010, in association with Google (Forbes Insights). 59% agreed that if text and video on the same topic are on the same page, they prefer the video. Levitate Media's 2026 page restates it as 59% of "senior B2B executives" preferring video "when evaluating a product or service" (Levitate Media), which the survey did not ask. Our video editing statistics page traces the same figure.

"One minute of video is worth 1.8 million words"

No one measured this. It is the proverb that a picture is worth a thousand words, multiplied by 30 frames a second and 60 seconds. Interact, an intranet vendor, opened a 2022 guide to internal-comms video with it (1.8 million, Interact); a 2014 press release presented it as a Forrester finding (1.8 million, Modulates.com via Yahoo Finance); Insivia's 2013 list gave it with no source (1.8 million, Insivia). The Forrester report it is pinned to, James McQuivey's June 2008 "How Video Will Take Over The World", is summarised by Forrester as a forecast that consumers' daily video viewing would rise from 4 to 5 hours by 2013 (Forrester, archived). We did not read the paid report itself.

"Viewers retain 95% of a message in video, 10% in text"

This traces to an agency's informal survey, not a study. The earliest dated publication we found is Insivia's 2013 list of video marketing statistics, with no source (95%, Insivia). Insivia now says it came from a small survey of about 200 B2B buyers it ran in the late 2000s, "over 16 years ago", and that it was directional, not peer-reviewed (Insivia). It keeps moving into new settings: Lemonlight puts it in a 2026 guide to CEO video (95%, Lemonlight), and Guidde, which sells training-video software, relabels it as employees recalling 95% of video content, from "a 2026 study" (Guidde). Our training video and video advertising pages trace it too.

"Video is 82% of internet traffic"

It was a forecast, and mostly about consumers. In November 2018 Cisco forecast that IP video would be 82 percent of all IP traffic by 2022 (Cisco), up from 75% in 2017, counting business and consumer traffic together (82 percent, Cisco white paper). In the same forecast business traffic was 63 exabytes a month against 333 for consumers, so the figure says little about corporate video. Cisco has since stopped the series. Lemonlight's 2026 guide to executive video states it as present fact (82%, Lemonlight).

"The brain processes visuals 60,000 times faster than text"

No study found. HubSpot stated it as research in 2023 (60,000, HubSpot) and ThoughtFarmer repeats it for internal communicators (60,000, ThoughtFarmer). Alan Levine's blog documents the earliest known appearance, found by a reader and a librarian: a June 28, 1982 Business Week advertising section quoting a computer-graphics executive, with no reference (CogDogBlog). The 3M-funded 1986 University of Minnesota study often linked to it found that presentations with visual aids were 43% more persuasive, in an experiment with undergraduate business students, and says nothing about speed (University of Minnesota). Our thumbnail and CTR page has the full trace.

"Video is internal communicators' most effective channel"

Not in the most recent surveys we found. In Workshop's 2025 survey of 256 internal communicators, email was the most effective channel for 84%, while 52% used video at all (Workshop). Its 2026 report, as summarised by the University of Minnesota's communications office, again found email most used and most effective, named by 81% (University of Minnesota). Gallagher's 2021/22 survey did find video the most effective content medium, rated effective by 74% of the organizations using it (Gallagher); ratings like that come only from organizations that use the channel. Workshop sells internal email software.

Every popular claim our research pages trace, 403 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about corporate video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 240 figures from 46 publishers.

On October 31, 2026, each of the sourced figures on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: Zoom, Kaltura, Vimeo, ON24, Brightcove and Qumu filings on SEC EDGAR; Microsoft, Google and Cisco statements about their own platforms; BLS data through its public API and Internet Archive captures of bls.gov; Pew Research Center, Gallup and WFH Research; the SEC, the Delaware Code, ISS, Glass Lewis and the Council of Institutional Investors; Broadridge's own releases; and the survey owners' own reports (Gallagher, ATD, Training magazine, Kaltura, Vimeo, Atlassian, Workshop, Wistia, Vidyard, LinkedIn, Gartner, Greenhouse, HireVue, Korn Ferry, Indeed, SHRM). Pages that refuse scripts (bls.gov, gartner.com, indeed.com, parts of Training magazine) were checked against Internet Archive captures. Our own figures come from a headless-browser read of 200 companies' websites and from SEC EDGAR full-text search counts, both on the same day; both datasets are published with the page. We left out ATD's 2026 report (its site refused automated reading), Glassdoor, gated Forrester reports, Gallagher's 2025/26 channel charts (images with no printed numbers), and roundup figures we could not trace to a producer.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Most survey data on corporate video comes from companies that sell video or communications services. Kaltura, Vimeo, Atlassian, Wistia, Vidyard, Workshop, HireVue, Greenhouse and Broadridge sell into this market, and Gallagher sells internal-communications consulting. Each is labelled where it is cited.
• Internal-communications surveys ask communicators, not employees. Gallagher's and Workshop's respondents report what their organization uses and how effective they think it is.
• Platform counts are in different units and have stopped. Zoom counted meeting joins, Microsoft monthly users, and neither has published a current user total since 2023.
• Our website read covers the 200 largest U.S.-listed companies only, on one desktop visit, with 48 homepages behind bot walls or failing to load, several of them among the largest firms. Videos that load only after an unlabelled click are missed, so the video shares are floors.
• Our EDGAR counts are mentions in filings. They count filings, not companies, include investment-company proxies, and show what companies chose to write, not what they did.
• No BLS table isolates corporate video staff. In-house editors are counted under their employer's industry, and the payroll survey leaves out the self-employed.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/corporate-video-statistics#DRV-027. To cite the page as a whole:

Mark Studios. "Corporate Video Statistics." Last verified Oct 31, 2026. https://www.markstudios.com/research/corporate-video-statistics

@misc{markstudios_corporate_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Corporate Video Statistics}},
  year = {2026},
  month = oct,
  url = {https://www.markstudios.com/research/corporate-video-statistics},
  note = {Last verified 2026-10-31}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. Microsoft Corporation, Earnings Release FY24 Q1 - transcript (2023-10-24). Accessed 2026-10-31.
2. Microsoft Corporation, Earnings Release FY23 Q2 - transcript (2023-01-24). Accessed 2026-10-31.
3. Microsoft Corporation, Earnings Release FY25 Q2 - transcript (2025-01-29). Accessed 2026-10-31.
4. Zoom Communications, Inc., Zoom Communications, Inc. Form 10-K for the fiscal year ended January 31, 2026 (2026-02-27). Accessed 2026-10-31.
5. Zoom Communications, Inc., Zoom Communications Reports Financial Results for the Second Quarter of Fiscal Year 2027 (Exhibit 99.1 to Form 8-K) (2026-08-25). Accessed 2026-10-31.
6. Zoom Communications, Inc., A Message to Our Users (Zoom blog, Eric S. Yuan) (2020-04-01). Accessed 2026-10-31.
7. Zoom Communications, Inc., 90-Day Security Plan Progress Report: April 22 (Zoom blog) (2020-04-22). Accessed 2026-10-31.
8. Microsoft Corporation, Remote work trend report: meetings (Microsoft 365 blog) (2020-04-09). Accessed 2026-10-31.
9. Google, Google Meet premium video meetings—free for everyone (Google blog, Javier Soltero) (2020-04-29). Accessed 2026-10-31.
10. Cisco Systems, Inc., What Makes Meetings #Webexceptional? (Cisco blog, Aruna Ravichandra) (2018-10-09). Accessed 2026-10-31.
11. Microsoft Corporation, Earnings Release FY24 Q4 - transcript (2024-07-30). Accessed 2026-10-31.
12. Zoom Communications, Inc., Zoom Video Communications, Inc. Form 10-K for the fiscal year ended January 31, 2021 (2021-03-18). Accessed 2026-10-31.
13. Microsoft Corporation, Earnings Release FY25 Q1 - transcript (2024-10-30). Accessed 2026-10-31.
14. Microsoft (Work Trend Index), Breaking down the infinite workday (2025 Work Trend Index Special Report) (2025-06-17). Accessed 2026-10-31.
15. Microsoft (Work Trend Index), Great Expectations: Making Hybrid Work Work (2022 Work Trend Index Annual Report) (2022-03-16). Accessed 2026-10-31.
16. Microsoft (Work Trend Index), Hybrid Work Is Just Work. Are We Doing It Wrong? (Work Trend Index Special Report) (2022-09-22). Accessed 2026-10-31.
17. U.S. Bureau of Labor Statistics, Table A-41. People at work by telework status and selected characteristics, September 2026 (2026-10-02). Accessed 2026-10-31.
18. U.S. Bureau of Labor Statistics, Table A-41. People at work by telework status and selected characteristics, September 2025 (2025-11-20). Accessed 2026-10-31.
19. U.S. Bureau of Labor Statistics, Table A-42. People at work by telework status, usual full- or part-time status, occupation, industry, and class of worker, September 2026 (2026-10-02). Accessed 2026-10-31.
20. U.S. Bureau of Labor Statistics, American Time Use Survey - 2025 Results (USDL-26-1022) (2026-06-25). Accessed 2026-10-31.
21. U.S. Bureau of Labor Statistics, American Time Use Survey -- 2019 Results (archived news release) (2020-06-25). Accessed 2026-10-31.
22. WFH Research (Survey of Working Arrangements and Attitudes), SWAA October 2026 Updates (2026-10-05). Accessed 2026-10-31.
23. Gallup, Indicator: Hybrid Work (2026-10-27). Accessed 2026-10-31.
24. Pew Research Center, How COVID-19 changed U.S. workplaces (2025-02-12). Accessed 2026-10-31.
25. Pew Research Center, As telework continues for many U.S. workers, no sign of widespread 'Zoom fatigue' (2022-05-04). Accessed 2026-10-31.
26. Kaltura, Inc., Kaltura, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-03-16). Accessed 2026-10-31.
27. Vimeo, Inc., Vimeo, Inc. Form 10-K for the fiscal year ended December 31, 2024 (2025-02-19). Accessed 2026-10-31.
28. ON24, Inc., ON24, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-03-12). Accessed 2026-10-31.
29. Brightcove Inc., Brightcove Inc. Form 10-K for the fiscal year ended December 31, 2023 (2024-02-22). Accessed 2026-10-31.
30. ON24, Inc., ON24, Inc. Definitive Merger Proxy Statement (DEFM14A) (2026-02-24). Accessed 2026-10-31.
31. Vimeo, Inc., Vimeo, Inc. Definitive Merger Proxy Statement (DEFM14A) (2025-10-22). Accessed 2026-10-31.
32. Brightcove Inc., Brightcove Inc. Definitive Merger Proxy Statement (DEFM14A) (2024-12-31). Accessed 2026-10-31.
33. Qumu Corporation, Qumu Corp Form 10-K for the fiscal year ended December 31, 2021 (2022-04-15). Accessed 2026-10-31.
34. Qumu Corporation, Qumu Corp Form 8-K (completion of acquisition) (2023-02-08). Accessed 2026-10-31.
35. Vimeo, Inc., Vimeo, Inc. Form 10-Q for the quarter ended September 30, 2025 (2025-10-28). Accessed 2026-10-31.
36. Brightcove Inc., Brightcove Inc. Form 10-Q for the quarter ended September 30, 2024 (2024-11-12). Accessed 2026-10-31.
37. Atlassian (owner of Loom), Loom's Year in Review 2023: How we empowered effective communication at work (2023-12-11). Accessed 2026-10-31.
38. Atlassian (owner of Loom), Welcoming Loom to the Atlassian team (2023-10-12). Accessed 2026-10-31.
39. Atlassian (owner of Loom), Team '25 Recap: Introducing Atlassian's Teamwork Collection (2025-05-24). Accessed 2026-10-31.
40. Vidyard, Video in Business Benchmark Report (AI Edition) (2025). Accessed 2026-10-31.
41. Gallagher, State of the Sector 2023/24 (2024). Accessed 2026-10-31.
42. Gallagher, Employee Communications Report 2025 (State of the Sector 2024/25) (2025). Accessed 2026-10-31.
43. Gallagher, State of the Sector 2021/22 (2022). Accessed 2026-10-31.
44. Gallagher, State of the Sector 2022/23 (2023). Accessed 2026-10-31.
45. Gallagher, Employee Communications Report 2026 (State of the Sector 2025/26) (2026). Accessed 2026-10-31.
46. Workshop, The 2025 Internal Comms Trends You Need to Know (2025). Accessed 2026-10-31.
47. Vimeo, Key findings from "2025 State of Video at Work" research report: what enterprise leaders need to know (2025-06-16). Accessed 2026-10-31.
48. Vimeo, 2025 State of Video at Work (report PDF, Vimeo asset library) (2025). Accessed 2026-10-31.
49. Kaltura, Kaltura and IntelliVid Research Release New 'State of AI Video in the Enterprise' Report (2025-10-07). Accessed 2026-10-31.
50. Kaltura, Video and the New Normal - Results from Survey of 1,000 Employees (2020-09-23). Accessed 2026-10-31.
51. Association for Talent Development (ATD Research), 2025 State of the Industry: Talent Development Benchmarks and Trends (2025). Accessed 2026-10-31.
52. Training magazine (Lakewood Media Group), 2025 Training Industry Report (2025-11-10). Accessed 2026-10-31.
53. HireVue (vendor), Hirevue Launches Assessment Builder to Scale Validated Skills Hiring Across Enterprises (press release, February 19, 2026) (2026-02-19). Accessed 2026-10-31.
54. HireVue (vendor), Hirevue customers conduct over 1 million video interviews in just 30 days (press release, October 19, 2021) (2021-10-19). Accessed 2026-10-31.
55. HireVue (vendor), Hirevue's 2025 AI report shows the majority of HR leaders trust AI hiring decisions (press release, February 19, 2025) (2025-02-19). Accessed 2026-10-31.
56. HireVue (vendor), Talent to Opportunity Platform Explainability Statement (2025 version) (2025). Accessed 2026-10-31.
57. Greenhouse Software (vendor), 63% of Job Seekers Have Faced an AI Interview. Most Haven't Had a Good One Yet (press release, Greenhouse 2026 Candidate AI Interview Report) (2026-05-01). Accessed 2026-10-31.
58. Gartner, Inc., Gartner Survey Shows Just 26% of Job Applicants Trust AI Will Fairly Evaluate Them (press release, July 31, 2025) (2025-07-31). Accessed 2026-10-31.
59. Gartner, Inc., Gartner HR Research Finds 48% of Candidates Accepted Job Offers in 4Q25; Down From 85% Two Years Earlier (press release, June 18, 2026) (2026-06-18). Accessed 2026-10-31.
60. Korn Ferry (Futurestep), Futurestep Executive Survey: Video Interviewing Becomes a Mainstay; Companies Are Implementing New Video Recruiting Tactics (press release, July 15, 2015) (2015-07-15). Accessed 2026-10-31.
61. Indeed (vendor), Report: How Job Seekers Really Feel About Virtual Interviews (2021-04-15). Accessed 2026-10-31.
62. SHRM (Society for Human Resource Management), 2025 Talent Trends (2025). Accessed 2026-10-31.
63. Broadridge Financial Solutions (vendor), Virtual Shareholder Meetings: 2018 Facts and Figures (2019-01-22). Accessed 2026-10-31.
64. Broadridge Financial Solutions (vendor), Shareholder Engagement is Increasing via Technology, Broadridge Hosts its 1,000th Virtual Shareholder Meeting (2018-07-09). Accessed 2026-10-31.
65. Broadridge Financial Solutions (vendor), Broadridge VSM Platform (2017 summary) (2018-02-07). Accessed 2026-10-31.
66. Broadridge Financial Solutions (vendor), Virtual Shareholder Meetings: 2019 Facts and Figures (2020-01-14). Accessed 2026-10-31.
67. Broadridge Financial Solutions (vendor), Virtual Shareholder Meetings: 2020 Facts and Figures (brochure, April 2021) (2021-04-22). Accessed 2026-10-31.
68. Broadridge Financial Solutions (vendor), Virtual Shareholder Meetings 2022 Mid-Year Facts and Figures (2022-09-01). Accessed 2026-10-31.
69. Broadridge Financial Solutions (vendor), 2025 Proxy Season Key Stats and Performance Ratings (2025). Accessed 2026-10-31.
70. Glass Lewis (proxy adviser), Glass Lewis Updated Approach to Virtual Meetings Globally (2021-01-14). Accessed 2026-10-31.
71. State of Delaware (Delaware Code Online), Title 8, Chapter 1, Subchapter VII. Meetings, Elections, Voting and Notice (current code). Accessed 2026-10-31.
72. U.S. Securities and Exchange Commission, SEC Staff Provides Guidance to Promote Continued Shareholder Engagement, Including at Virtual Annual Meetings (Press Release 2020-62) (2020-03-13). Accessed 2026-10-31.
73. Council of Institutional Investors, Policies on Corporate Governance (2026-03-12). Accessed 2026-10-31.
74. U.S. Securities and Exchange Commission, Final Rule: Selective Disclosure and Insider Trading (Release Nos. 33-7881, 34-43154) (2000-08-15). Accessed 2026-10-31.
75. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Film and Video Editors in All Industries in the United States (2026-05-15). Accessed 2026-10-31.
76. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Film and Video Editors in Motion Picture and Video Industries in the United States (2026-05-15). Accessed 2026-10-31.
77. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Film and Video Editors in Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers in the United States (2026-05-15). Accessed 2026-10-31.
78. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Film and Video Editors in Advertising, Public Relations, and Related Services in the United States (2026-05-15). Accessed 2026-10-31.
79. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Film and Video Editors in Computer Systems Design and Related Services in the United States (2026-05-15). Accessed 2026-10-31.
80. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Film and Video Editors in Colleges, Universities, and Professional Schools in the United States (2026-05-15). Accessed 2026-10-31.
81. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Film and Video Editors in Management of Companies and Enterprises in the United States (2026-05-15). Accessed 2026-10-31.
82. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Annual mean wage for Film and Video Editors in Management of Companies and Enterprises in the United States (2026-05-15). Accessed 2026-10-31.
83. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Annual mean wage for Film and Video Editors in Motion Picture and Video Industries in the United States (2026-05-15). Accessed 2026-10-31.
84. U.S. Bureau of Labor Statistics, Table 1.2 Occupational projections, 2025-35, and worker characteristics, 2025 (2026-08-27). Accessed 2026-10-31.
85. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Annual median wage for Film and Video Editors in All Industries in the United States (2026-05-15). Accessed 2026-10-31.
86. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Producers and Directors in All Industries in the United States (2026-05-15). Accessed 2026-10-31.
87. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Producers and Directors in Motion Picture and Video Industries in the United States (2026-05-15). Accessed 2026-10-31.
88. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Annual median wage for Producers and Directors in All Industries in the United States (2026-05-15). Accessed 2026-10-31.
89. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Camera Operators, Television, Video, and Film in All Industries in the United States (2026-05-15). Accessed 2026-10-31.
90. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Camera Operators, Television, Video, and Film in Motion Picture and Video Industries in the United States (2026-05-15). Accessed 2026-10-31.
91. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Producers and Directors in Advertising, Public Relations, and Related Services in the United States (2026-05-15). Accessed 2026-10-31.
92. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Producers and Directors in Colleges, Universities, and Professional Schools in the United States (2026-05-15). Accessed 2026-10-31.
93. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Producers and Directors in Management of Companies and Enterprises in the United States (2026-05-15). Accessed 2026-10-31.
94. U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics), Employment for Producers and Directors in Management, Scientific, and Technical Consulting Services in the United States (2026-05-15). Accessed 2026-10-31.
95. Levitate Media (video production agency), Corporate Video Statistics (undated (2026 edition)). Accessed 2026-10-31.
96. ThoughtFarmer (intranet software vendor), Give Video a Starring Role in your Internal Communications Strategy (undated (first Wayback capture 2021-09-19)). Accessed 2026-10-31.
97. Vidsembly (AI video software vendor), Why Internal Comms Teams Should Start Using Video More (undated). Accessed 2026-10-31.
98. Panopto (enterprise video platform vendor), 50 Facts, Stats, and Trends Someone At Your Company Should Know About Business Video (2014-12-22). Accessed 2026-10-31.
99. Comprehensive Media (video production company), 20 Ways to Save Money on Your Next Video (e-book) (undated (first Wayback capture 2015-04-15)). Accessed 2026-10-31.
100. Forbes Insights (in association with Google), Video in the C-Suite: Executives Embrace the Non-Text Web (2010-12). Accessed 2026-10-31.
101. Interact Software (intranet software vendor), Video Editing (Interact resources tag page: 'The 12 best free editing tools for internal communications videos') (2022-08-17). Accessed 2026-10-31.
102. Modulates.com via Marketwired (syndicated on Yahoo Finance), A Minute of Video Is Worth 1.8 Million Words, According to Forrester Research (2014-04-17). Accessed 2026-10-31.
103. Insivia (marketing agency), 50 Must Know Stats About Video & Animation Marketing 2013 (2013 (Wayback capture 2013-06-29)). Accessed 2026-10-31.
104. Forrester Research (James L. McQuivey), How Video Will Take Over The World: What The Rise Of OmniVideo Means For Consumer Product Strategy Professionals (2008-06-17). Accessed 2026-10-31.
105. Insivia (marketing agency), Why Do Viewers Retain 95% of a Video Message, But Only 10% of Text? (undated (current page)). Accessed 2026-10-31.
106. Lemonlight (video production company), Why Are More CEOs and Executives Posting Videos? (undated (2026 update)). Accessed 2026-10-31.
107. Guidde (AI training-video software vendor), Employee Training Videos Best Practices Guide 2026 (2026). Accessed 2026-10-31.
108. Cisco Systems, Cisco Predicts More IP Traffic in the Next Five Years Than in the History of the Internet (2018-11-27). Accessed 2026-10-31.
109. Cisco Systems, Cisco Visual Networking Index: Forecast and Trends, 2017-2022 (white paper) (2018-11 (white paper)). Accessed 2026-10-31.
110. HubSpot (marketing software vendor), How Video Can Enhance Your Landing Pages (2023). Accessed 2026-10-31.
111. CogDogBlog (Alan Levine), The 60,000 Times Faster Claim Gets Dialed Back to 1982 (2015-03-27). Accessed 2026-10-31.
112. University of Minnesota Management Information Systems Research Center (Vogel, Dickson and Lehman), with 3M, Persuasion and the Role of Visual Presentation Support: The UM/3M Study (MISRC-WP-86-11) (1986-06). Accessed 2026-10-31.
113. University of Minnesota University Marketing & Communications (summarising Workshop), Spotlighting 2026 Internal Communications trends (2026-02-12). Accessed 2026-10-31.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is January 2027. Corrections go to contact@markstudios.com.

• Oct 31, 2026: First published with 240 figures from 46 publishers, each checked against its original source.
• Oct 31, 2026: Corrected several descriptions after a source-by-source check. Vimeo and Brightcove took in more than $200 million in their last annual filings, so the platform lead now excepts Vimeo; Broadridge's 1% of 2020 meetings with video is of virtual-only meetings; ATD's 57% for self-paced e-learning comes from its 2023 sample, a different group of organizations; Gartner's 30% open to AI-led interviews is from a separate 3Q25 survey; Zoom puts its net dollar expansion below 100% down to slower hiring and seat cuts; and the Cisco, Atlassian, Gallagher and Broadridge counts are now 'more than', as their sources say.