Roofing Video Statistics

Key takeaways

1. 37.6% of 322 U.S. roofing contractor homepages we read on November 2, 2026 showed a video player, but 49.6% of those were muted background loops, and only 8.1% of all homepages mentioned drone or aerial inspections (our measurement). (Mark Studios) See details
2. That 37.6% is higher than for any of the six practice types we measured with the same method, from dental (35.0%) down to optometry (20.2%). (Mark Studios) See details
3. 67.7% of those homepages mentioned storm or hail damage, 48.8% insurance claims, and 19.6% offered an instant roof quote tool. (Mark Studios) See details
4. BLS counted 135,490 wage and salary roofer jobs in May 2025 at a median $55,440; Florida had 23,550 of them. (BLS) See details
5. Roofers died at 48.7 per 100,000 full-time workers in 2024, 14.8 times the all-worker rate (our calculation), and fall protection drew 3,675 OSHA citations against roofing contractors in fiscal 2025. (BLS; OSHA; our calculation) See details
6. Wind and hail caused 42.5% of U.S. homeowners insurance losses in 2023, and 79.7% of Allstate's 2025 catastrophe losses (our calculation). (Insurance Information Institute; Allstate; our calculation) See details
7. Florida had 79.16% of U.S. homeowners insurance suits in 2020 and 41.29% in 2025; Citizens' policy count fell 81.9% from September 2023 to September 2026 (our calculation). (Florida Office of Insurance Regulation; Citizens; our calculation) See details
8. The "video lifts roofing conversions 80%" line is a 2009 test on one tutoring site's landing page, and the "5 minutes or 21x" line measured qualifying web leads at six companies, not roofing jobs won. (EyeView Digital; InsideSales.com) See details

How many roofing contractor websites show video?

More than a third. On November 2, 2026 we opened the homepages of 400 U.S. roofing contractors drawn at random from OpenStreetMap, the open map database, and 37.6% of the 322 we could read showed a video player (our measurement). The frame was every U.S. roofer mapped in OpenStreetMap with a website: 891 distinct websites, each counted once however many offices it serves. Of the 400 sampled, 5 asked crawlers to stay away in robots.txt and were not visited, 12 showed a bot wall, 46 failed to load and 15 were parked or not roofing sites. With the same method, roofing homepages showed video more often than any of the six practice types we measured the day before: 37.6% against 35.0% for dental practices, 31.2% for physical therapy and chiropractic clinics, 24.1% for veterinary practices, 22.4% for therapy practices and 20.2% for optometry (our comparison).

Most of that video is decoration. 18.6% of homepages played a muted background video that starts on its own, 49.6% of the pages with any video (our calculation). 24.8% carried a video file hosted on the site and 13.4% embedded one from YouTube, Vimeo or a similar host; 12.1% embedded a YouTube player and 1.2% a Vimeo player. Of the pages with video, 58.7% used only self-hosted files. Only 8.1% of homepages mentioned drone or aerial roof inspections, and 4.3% mentioned before-and-after photos. Roofers link to social profiles far more often than they show video: 82.6% linked to at least one, and homepages linked to Facebook 6.5 times as often as they embedded a YouTube player (our calculation).

How we measured: we queried OpenStreetMap for every U.S. feature tagged as a roofer with a website (OSM data as of 05:16 UTC, November 2, 2026), removed directories, social sites and roofing-supply distributors, kept one row per website, drew 400 at random, respected robots.txt, and loaded each homepage once in a headless browser. A hand check of 30 random readable homepages agreed with the automatic video classification on 30 of 30 (100.0%); the form rule agreed on 29 of 30, so the on-page form share is a floor. Certifications are what the sites claim, not checked with the manufacturers. OpenStreetMap is volunteer-mapped, so this describes roofers that someone mapped with a website, not every U.S. roofer. The per-site flags (no business names) are in homepages.csv and the crawl summary in crawl-summary.json.

How many roofers and roofing contractors are there?

BLS counted 135,490 wage and salary roofer jobs in the United States in May 2025, not counting the self-employed (BLS Occupational Employment and Wage Statistics, SOC 47-2181) (BLS). Including the self-employed, its Employment Projections put roofer jobs at 166.9 thousand in 2025 (BLS), with self-employed workers holding 19.8 percent of them (BLS). BLS projects 175.6 thousand roofer jobs in 2035, growth of 5.3 percent against 3.5 percent for all occupations, and about 12.0 thousand openings a year from 2025 to 2035 (BLS). Roofing contractors employ 72% of roofers (BLS Occupational Outlook Handbook). Helper jobs are a sideline: 6,030 helpers–roofers in May 2025 (BLS), and BLS projects no growth for them (-0.1 percent, 2025-35) (BLS).

The businesses are many and mostly small. BLS's Quarterly Census of Employment and Wages counted an average of 32,995 private roofing contractor establishments in 2025 (BLS QCEW), up from 24,475 in 2019 (BLS QCEW), a 34.8% rise (our calculation). They employed 250,383 people on average in 2025, against 217,627 in 2019 (BLS QCEW). Census County Business Patterns, which counts establishments with paid employees in March, found 25,519 in 2023 (U.S. Census Bureau) against 21,197 in 2019 (U.S. Census Bureau), up 20.4% (our calculation), with 215,242 employees (U.S. Census Bureau). 16,661 of the 2023 establishments had fewer than five employees (U.S. Census Bureau). The two federal counts differ because they use different sources (QCEW counts every unemployment-insurance account through the year; CBP counts business register establishments in one pay period).

No company dominates. In the 2022 Economic Census, 24,082 roofing contractor firms took in $69.9 billion (U.S. Census Bureau); the four largest firms took 4.4 percent of receipts and the 50 largest 14.2 percent (U.S. Census Bureau). Census does not publish a separate count of one-person roofing businesses: its Nonemployer Statistics group roofers with foundation, framing, masonry, glass and siding contractors (NAICS 2381), 317,990 businesses with no employees in 2024 (U.S. Census Bureau).

What do roofers earn?

The median U.S. roofer earned $55,440 a year in May 2025 (BLS), and the mean was $58,140 (BLS). Helpers–roofers earned a median $44,160 (BLS). Average annual pay across everyone working at roofing contractors, office staff and sales included, rose 37.6% from 2019 to 2025, from $53,718 to $73,901, not adjusted for inflation (BLS QCEW, our calculation).

Selling roofs pays better than installing them. Roofing contractors employed 11,690 sales representatives in May 2025 (BLS), at a median $71,310 a year against $55,860 for the industry's roofers (BLS). They employed only 720 market research analysts and marketing specialists (BLS), about 16 sales representatives for every marketing specialist (our calculation). Sales representatives were 4.5% of the industry's 258,130 jobs (BLS), and the industry also employed 23,510 first-line supervisors (BLS) and 122,140 roofers (BLS).

Of the three large states we pulled from BLS, Florida has the most roofers: 23,550 wage and salary roofer jobs in May 2025, against 21,190 in California and 5,740 in Texas (BLS), 17.4% of the U.S. total (our calculation). Its location quotient for roofers was 2.72, so roofers are 2.72 times as large a share of Florida jobs as of U.S. jobs (BLS). Florida roofers earned less: a median $47,590 (BLS), 14.2% below the U.S. median (our calculation), and a mean of $48,870 (BLS). California's median was $63,600 (BLS) on 21,190 jobs (BLS). The OEWS Texas count of 5,740 (BLS) looks low next to QCEW's count of Texas roofing contractor jobs; treat it as a survey estimate for wage and salary roofers only. Florida also had 1,240 roofer helper jobs (BLS).

Florida's roofing businesses grew faster than the country's. QCEW counted 5,266 Florida roofing contractor establishments in 2025 (BLS QCEW), against 3,872 in 2019 (BLS QCEW), up 36.0% (our calculation). Employment fell to 41,220 in 2025, down 4.4 percent from 2024 (BLS QCEW), and average pay was $59,565 (BLS QCEW). Census counted 2,215 Florida establishments with paid employees in 2023 (U.S. Census Bureau), against 1,687 in 2019 (U.S. Census Bureau), employing 30,080 people (U.S. Census Bureau). Florida roofing contractors took in $6.9 billion in 2022 (U.S. Census Bureau), 9.9% of U.S. receipts (our calculation). Total U.S. roofing contractor payroll was $15.2 billion in 2023 (U.S. Census Bureau).

How dangerous is roofing?

Roofing is one of the deadliest jobs in the country. Roofers died at a rate of 48.7 per 100,000 full-time-equivalent workers in 2024, against 3.3 for all workers (BLS), and among the occupations BLS charts only logging and fishing workers were higher (BLS Census of Fatal Occupational Injuries). That is 14.8 times the all-worker rate (our calculation). 104 roofers died from work injuries in 2024 (BLS), after a rate of 51.8 and 113 deaths in 2023 (BLS). BLS says roofers have one of the highest rates of occupational fatalities of all occupations (BLS Occupational Outlook Handbook). Across all construction and extraction workers, falls, slips and trips killed 370 in 2024 (BLS).

The Center for Construction Research and Training (CPWR), using the same federal data, found that roofing contractors had more construction deaths than any other detailed subsector in its 2024 Fatality Map (70) (CPWR), and more fatal falls, slips and trips than any other in 2022 (100) (CPWR). It put roofers' 2022 fatality rate at 57.5 per 100,000, up 22.3% from 2020 (CPWR), and found fatal construction injuries with a roof as the primary source rose 14.6% from 2021 to 2022 (CPWR).

Nonfatal injuries are closer to average. Roofing contractors reported 2.4 recordable injury and illness cases per 100 full-time workers in 2024 (BLS), against 2.3 for all private industry (BLS), and 1.1 cases with days away from work against 0.8 (BLS).

Fall protection is what OSHA cites most. Federal OSHA issued 10,597 citations to roofing contractors in fiscal 2025, from 4,234 inspections (OSHA), about 2.5 citations per inspection (our calculation), with $47,228,802 in penalties (OSHA). The duty to provide fall protection (29 CFR 1926.501) drew 3,675 of those citations (OSHA) and $27,610,843 in penalties (OSHA), 58.5% of the total (our calculation); ladders drew 1,661 (OSHA). Across all industries, fall protection was OSHA's most cited standard in fiscal 2025 with 6,992 violations, the 15th year running, as reported by the National Safety Council's magazine (NSC Safety+Health). Fall Protection, general requirements also heads OSHA's preliminary list for fiscal year 2026, October 1, 2025 to August 31, 2026 (OSHA) (OSHA).

The rule itself is simple: a worker on an unprotected edge 6 feet or more above a lower level needs guardrails, safety nets or a personal fall arrest system (OSHA, 29 CFR 1926.501), and on steep roofs the same 6 feet threshold applies (OSHA). OSHA defines a low-slope roof as 4 in 12 or flatter (OSHA), lets roofers on low-slope roofs 50 feet wide or less rely on a safety monitor alone (OSHA), and requires lanyards with a breaking strength of at least 5,000 pounds (OSHA). For penalties proposed after January 15, 2025, the maximum for a serious violation is $16,550 and for a willful or repeated one $165,514 (OSHA).

How much roofing work do storms and insurance claims drive?

Wind and hail are the largest single cause of U.S. homeowners insurance losses: 42.5% of losses incurred in 2023, per ISO data published by the Insurance Information Institute, an insurer trade group (Insurance Information Institute). The share ranged from 38.1% to 47.7% between 2019 and 2023 (Insurance Information Institute). Over 2019-2023, the average wind and hail claim was $14,747 (Insurance Information Institute), and about one in 35 insured homes has a wind or hail claim each year (Insurance Information Institute); in 2018-2022, 2.8% of insured homes had a wind or hail loss (Insurance Information Institute). The average homeowners claim from all causes was $20,062 in 2023 (Insurance Information Institute).

Storm years show up in roofers' order books. NOAA counted 17 separate billion-dollar severe storms in 2024 (NOAA NCEI), costing 46.8 billion dollars, CPI-adjusted (NOAA NCEI), after a record 19 in 2023 (NOAA NCEI). In 2000 it counted one, costing $1.3 billion (NOAA NCEI). All 27 billion-dollar disasters of 2024 cost $182.7 billion, $124 billion of it from tropical cyclones (NOAA NCEI). Those are the last figures in the series: NOAA retired the billion-dollar disaster product in May 2025 with no updates beyond calendar year 2024 (NOAA NESDIS), so any later "billion-dollar disaster" count is someone else's estimate. Hail reports keep coming: the Insurance Information Institute, summarizing NOAA Storm Prediction Center data, counted 5,432 major hail events (hail an inch or larger) in 2025 (Insurance Information Institute), 902 of them in Texas (Insurance Information Institute).

Insurers' own books say the same. Allstate recorded 3,952 million dollars of catastrophe losses from 110 wind and hail events in 2025 (Allstate 10-K), out of 4,959 million in total catastrophe losses (Allstate 10-K): 79.7% from wind and hail (our calculation). State Farm said it paid more than $5.6 billion in hail claims in 2025, $1.4 billion of it in Texas (State Farm), and that on March 10, 2026 alone the National Weather Service logged more than 650 hail reports across nine states (State Farm). In Texas, insurers paid about $4.3 billion in residential hail losses in the first nine months of 2016, more than in any full year since the state began tracking hail separately (Texas Department of Insurance); in the state's 2010-2015 data call, South Texas held about 4% of sampled wind and hail claims but about 51 percent of those with an attorney or public adjuster involved (Texas Department of Insurance).

Insurers now price and inspect roofs directly. In its 2025 10-K, Allstate prices homeowners coverage on roof type and age and sells graduated roof coverage (Allstate 10-K), and says it underwrites with aerial imagery (Allstate 10-K). Verisk, whose data sits under most U.S. property claims, says in its 2025 10-K that more than a third of property claim value relates to roofing materials (Verisk 10-K). Florida's Slide Insurance (2025 10-K) scores roof damage from aerial imagery for every affected policy within 48 hours of a catastrophe (Slide Insurance 10-K). Insurers also fund stronger roofs: IBHS, the insurer-funded research institute, says its FORTIFIED roofing standard passed 100,000 designated homes and buildings in May 2026 (IBHS), after a record 17,000 in 2024 (IBHS).

What changed for Florida roofs and roof claims?

Florida rewrote its roof-claim rules in 2021-2023. Its own regulator's numbers show why. Florida had 79.16% of U.S. homeowners insurance lawsuits opened in 2020 while having 8.81% of claims (Florida Office of Insurance Regulation), about 9.0 times its share of claims (our calculation). By 2025 (preliminary) the share of suits was 41.29% on 4.85% of claims (Florida Office of Insurance Regulation): lower, but still about 8.5 times its share of claims. Residential lawsuits served on insurers fell 23% from 2023 to 2024 and 25% from 2024 to 2025 (Florida Office of Insurance Regulation). Of 53,413 litigated claims among 456,200 residential claims closed in 2025 (Florida Office of Insurance Regulation), 11.7% of the total (our calculation), non-hurricane wind and hail claims were the most litigated kind: 16.44% of 65,114, against 12.19% of hurricane claims (Florida Office of Insurance Regulation). A litigated claim carried $15,257 in loss adjustment expense against $2,044 for one that was not (Florida Office of Insurance Regulation), about 7.5 times as much (our calculation). Assignment-of-benefits suits had grown from 405 in 2006 to 28,200 in 2016, according to the state's Department of Financial Services (Florida Office of Insurance Regulation).

The changes that matter to a roofer:

• Roof age. An insurer may not refuse to write or renew a policy solely because a roof is less than 15 years old (Florida Statutes s. 627.7011). For an older roof, the homeowner may get an inspection, which a roofing contractor can do, and the insurer may not refuse solely for age if it shows 5 or more years of life left (Florida Statutes s. 627.7011).
• Claim deadlines. Notice of a new or reopened claim is due within 1 year of the date of loss, and a supplemental claim within 18 months (Florida Statutes s. 627.70132) (Florida Statutes). For hurricane and windstorm claims, the date of loss is the date the National Oceanic and Atmospheric Administration verifies the event (Florida Statutes s. 627.70132). SB 2-A cut insurers' time to pay or deny a claim from 90 days to 60 days (Florida Office of Insurance Regulation).
• Assignment of benefits. Assignments of post-loss benefits are void in policies issued on or after January 1, 2023 (Florida Statutes s. 627.7152). Where an assignment is still allowed, an emergency-mitigation assignee may take no more than the greater of $3,000 or 1 percent of the dwelling limit (Florida Statutes), and the homeowner gets 14 days to cancel (Florida Statutes).
• The 25 percent rule. If a roof built to the 2007 Florida Building Code or later has 25 percent or more repaired, only the repaired part must meet the current code (Florida Statutes s. 553.844). Roof-to-wall retrofits at re-roofing are required only if they cost about 15 percent of the roof replacement (Florida Statutes s. 553.844).
• Mitigation grants. My Safe Florida Home matches $1 from the homeowner for every $2 from the state, up to $10,000 per project (Florida Statutes s. 215.5586).

The insurer of last resort shrank. Citizens Property Insurance had 1,407,805 policies in force on September 30, 2023 (Citizens Property Insurance) and 254,836 on September 30, 2026 (Citizens Property Insurance), down 81.9% (our calculation). It had 1,145,811 at the end of 2022, the month SB 2-A passed (Citizens Property Insurance), 542,739 at the end of 2020 (Citizens Property Insurance), and 1,263,055 just before Hurricane Milton in 2024 (Citizens Property Insurance). The regulator put Citizens at 293,465 policies in June 2026, the lowest in 25 years (Florida Office of Insurance Regulation), approved 1,883,487 Citizens policies for takeout by private insurers in 2025 (Florida Office of Insurance Regulation), and counted twenty-one new property insurers since the reforms (Florida Office of Insurance Regulation). Florida's domestic property insurers posted a pooled combined ratio of 83% in 2025 (Florida Office of Insurance Regulation), and the average admitted-market homeowners premium was $3,736 including wind (Florida Office of Insurance Regulation). Of the 194,009 Citizens policies Slide took over in 2025, 54,387 (31%) had roofs 0 to 5 years old (Slide Insurance 10-K). One Florida insurer says its claims data showed a "roof crisis" of roofing scams in Central Florida in 2018 (American Integrity Insurance 10-K).

Hurricanes still generate the volume. Insurers reported 385,146 Florida claims from Hurricane Milton (2024), with $5.6 billion in estimated insured losses (Florida Office of Insurance Regulation); 304,408 were residential property claims, 114,657 of them closed without payment (Florida Office of Insurance Regulation). Hurricane Helene added 155,182 claims and $2,584,892,782 in estimated insured losses (Florida Office of Insurance Regulation).

How many homeowners replace a roof, and what does it cost?

About 4,150 thousand U.S. homeowners, roughly 4.15 million, reported a roofing project in the 2023 American Housing Survey, spending an average of $11,041 each, per tabulations by Harvard's Joint Center for Housing Studies (Joint Center for Housing Studies) (Joint Center for Housing Studies). That totals $45.8 billion (Joint Center for Housing Studies). Roofing replacements were a third, $46 billion, of the $139 billion homeowners spent on energy-related improvements in 2023 (Joint Center for Housing Studies), and need-to-do replacements such as roofs, windows and HVAC were 49 percent of all improvement spending (Joint Center for Housing Studies). Insurance settlements paid for 18 percent of spending on exterior replacements such as roofing, windows and siding (Joint Center for Housing Studies). The housing stock keeps aging: the median owner-occupied home was 42 years old in 2023, against 31 in 2003 (Joint Center for Housing Studies).

Published roof prices differ by a factor of three, because they measure different jobs. Each source below is a seller or publisher with an interest; none publishes a sample of invoices.

The Cost vs Value asphalt figure is 3.3 times HomeAdvisor's average (our calculation). The same report estimates an asphalt roof recoups 68% of its cost at resale in 2025 (Cost vs Value Report), up from 57% in 2024 (Cost vs Value Report); a metal roof 50% (Cost vs Value Report), against 48% (Cost vs Value Report). Its 2023 asphalt job cost was $29,136 (Cost vs Value Report). Those resale figures are estimates by real estate professionals, not sale prices. The National Association of Realtors and NARI (both trade associations) gave new roofing the maximum "Joy Score" of 10 in their 2025 Remodeling Impact Report (NAR and NARI); 37% of Realtors recommended a new roof before listing (NAR and NARI), and 43% saw more buyer demand for one (NAR and NARI).

How do homeowners find and choose a roofer?

Referrals still come first, search second, and both surveys below were run by companies that sell to roofers. In Roofr's November 2025 survey of 292 U.S. homeowners who had roofing work done in the past two years (Roofr sells estimating and CRM software to roofers), 56% used a search engine to find a roofer (Roofr), 42% used referrals (Roofr), 35% social media (Roofr) and 30% AI tools (Roofr). 82% checked online reviews before hiring (Roofr); 86% said they would leave a review if asked, but only 39% unprompted (Roofr). 66% ranked a professional proposal as a top trust factor, which is what Roofr sells (Roofr), and only 11% put the lowest price first (Roofr).

Roofing Contractor magazine (BNP Media) runs an annual homeowner survey sponsored by Owens Corning; neither of the two editions below states its sample size, so read them as indicative. In the 2026 edition, fielded in summer 2025, 74% said they find a roofer through a recommendation from a neighbor, friend or family member (Roofing Contractor), half use search engines (Roofing Contractor), and 62% rated online reviews very or extremely important (Roofing Contractor). 66% would get three quotes (Roofing Contractor), 56% expected a reply within one to two days (Roofing Contractor), and 65% were more likely to call a roofer that shows pricing on its website (Roofing Contractor), down from 78% in the 2025 edition (Roofing Contractor). In that 2025 edition, fielded in fall 2024, 79% would use word of mouth (Roofing Contractor), 34% used sites such as HomeAdvisor and Angi (Roofing Contractor), and about 40% named poor communication as the biggest problem with roofers (Roofing Contractor).

Scams are a real part of the picture. Home improvement scams, which BBB says often follow storms, ranked No. 5 on BBB's list of the riskiest U.S. scams in 2025 (BBB Institute for Marketplace Trust). The median reported loss was $1,405 (BBB Institute for Marketplace Trust), 69.1% of people reporting one lost money (BBB Institute for Marketplace Trust), and the median among the worst tenth of losses was $14,050 (BBB Institute for Marketplace Trust). BBB's category covers all home repair trades, not only roofing.

What do the listed roofing companies' filings say about the market?

Most roofing is replacement, not new building. In its 2024 10-K, Beacon Roofing Supply, the largest listed roofing distributor until QXO bought it, estimated that re-roofing is about 80% of roofing demand (Beacon 10-K) and new construction about 20% (Beacon 10-K). QXO repeats the 80% split (QXO 10-K) and says about 94% of repair and re-roofing revenue is non-discretionary, driven by leaks, age and weather (QXO 10-K). Re-roofing is about 70% of Carlisle's commercial roofing business (Carlisle 10-K). Owens Corning says storm damage can significantly increase demand (Owens Corning 10-K), and QXO blamed part of Beacon's weaker 2025 on the absence of named storms in the U.S. that year (QXO 10-K). QXO's 10-K also says severe weather events quadrupled in frequency over the past 20 years without citing a source (QXO 10-K).

The market is large, and the money is in distribution and shingles:

Owens Corning, which says it is the second largest U.S. maker of asphalt shingles (Owens Corning 10-K), got 43% of segment sales from roofing in 2025 (Owens Corning 10-K), on volumes down about 7% (Owens Corning 10-K); as first reported, its 2024 roofing sales were $4,052 million (Owens Corning 10-K). It spent $144 million on marketing and advertising in 2025 across all its businesses (Owens Corning 10-K). Amrize's roofing sales rose 8.4% in 2024 on re-roofing demand (Amrize 10-K).

Roofing contractors are a fragmented customer base that distributors are racing to serve online. Beacon had 586 branches at the end of 2024 (Beacon 10-K), 49 of them in Florida (Beacon 10-K), served about 110,000 customers (Beacon 10-K), and no customer reached 1% of sales (Beacon 10-K). Its digital sales grew 24.1% in 2024 (Beacon 10-K), through an app offering over 135,000 products and local storm tracking (Beacon 10-K). QXO bought Beacon for $10.6 billion in April 2025 (QXO 10-K), runs about 600 branches (QXO 10-K), says it will use AI-led solutions to enhance lead generation (QXO 10-K), and agreed to buy TopBuild for about $15 billion (QXO 8-K). Home Depot paid $18,028 million for SRS Distribution (Home Depot 10-K); roofing was about 53 percent of SRS sales in fiscal 2025 (Home Depot 10-K), from over 1,250 locations (Home Depot 10-K), up from over 780 a year earlier (Home Depot 10-K). Carlisle's construction materials segment sold 33% of company revenue to its two largest customers (Carlisle 10-K).

Contractor software and contractor roll-ups are drawing money too. Verisk agreed to buy AccuLynx, roofing contractor management software, for $2.35 billion in July 2025, then dropped the deal in December 2025 with the FTC review unfinished (Verisk 8-K). TopBuild bought commercial installer Progressive Roofing for $818.2 million (TopBuild 10-K). FirstService's Roofing Corp of America runs fifteen local brands from 27 branches in 14 states (FirstService). A small Illinois roofer, HC Anderson, raised up to $2,000,000 through Regulation Crowdfunding (HC Anderson Roofing Form C), crediting its owner's content-driven marketing as an edge (HC Anderson Roofing Form C).

Video barely appears in these filings. In EDGAR full-text search of 10-Ks filed in 2025, 4 mention both "roofing" and "drone", none from a roofing company (SEC EDGAR); 7 mention "roofing" and "video", mostly marketplaces such as Angi (SEC EDGAR); 16 mention "roofing" and "digital marketing" (SEC EDGAR); 37 mention "roofing" and "storm" (SEC EDGAR); 13 use "re-roofing" (SEC EDGAR); and 0 use "storm chasers" (SEC EDGAR). No listed roofing company reports a video or drone marketing figure.

What do the laws say about storm chasers and roof-claim marketing?

Florida restricts how a roofer may market an insurance-funded roof. Under s. 489.147, a contractor can be fined up to $10,000 per violation for prohibited roof-claim solicitation, inducements or interpreting a policy for a homeowner (Florida Statutes s. 489.147), and so can an unlicensed person ($10,000) (Florida Statutes s. 489.147). An ad urging a homeowner to file a roof claim must carry the deductible and fraud warnings in at least 12 points type (Florida Statutes s. 489.147), a contract missing the inducement notice can be voided within 10 days (Florida Statutes s. 489.147), and a roof contract signed within 180 days of a declared emergency can be cancelled within 10 days (Florida Statutes s. 489.147), with the notice in bold type of at least 14 points (Florida Statutes s. 489.147). Waiving or rebating a deductible is a third degree felony (Florida Statutes s. 817.234). A contractor taking more than 10 percent down must apply for permits within 30 days (Florida Statutes s. 489.126), misusing deposits of $200,000 or more is a first-degree felony (Florida Statutes s. 489.126), and contracts over $2,500 must carry the recovery fund notice (Florida Statutes s. 489.1425).

Federal rules apply on top. The FTC's Cooling-Off Rule covers door-to-door sales of $25 or more at the buyer's home and $130 or more elsewhere (FTC, 16 CFR 429), and the buyer may cancel until midnight of the 3 business days after the sale (FTC, 16 CFR 429), told so in bold type of at least 10 points (FTC, 16 CFR 429). Knowing violations of FTC trade regulation rules, such as the 2024 rule on fake consumer reviews and testimonials, carry a maximum civil penalty of $53,088 per violation (FTC, 16 CFR 1.98).

State attorneys general sue storm chasers after the damage is done. Ohio's attorney general sued CMN Group in March 2026 over 24 complaints alleging $188,000 in losses on roof and siding jobs (Ohio Attorney General) and Liberty Restoration in August 2024 over complaints totalling $158,000 (Ohio Attorney General); both are allegations. A storm-chasing contractor in Ohio got 59 months in prison in 2015 for taking more than $150,000 from 40 homeowners (Ohio Attorney General).

What are the rules for flying a drone over a roof?

A roofer who flies a drone to inspect or film a roof for business needs an FAA remote pilot certificate under Part 107, available from age 16 (FAA, 14 CFR 107). The drone must weigh under 55 pounds (FAA, 14 CFR 107), stay below 400 feet unless it is within 400 feet of a structure (FAA, 14 CFR 107), and stay within the pilot's unaided sight (section 107.31) (FAA, 14 CFR 107). The FAA had issued over 493 thousand remote pilot certificates by December 2025 (FAA Aerospace Forecast), and 424,516 Part 107 drones were registered at the end of 2025 (FAA Aerospace Forecast). Neither count breaks out roofers.

What do the popular roofing marketing numbers really say?

Seven numbers turn up again and again on roofing marketing and software sites. We traced each one back as far as it goes.

"97% of homeowners search online for a roofer"

The 97% is real, but it is not about roofers. A web agency's roofing page pairs 97% of consumers going online for local businesses with "70% of homeowners use Google" for roofing, with no source (Atilus). The oldest form is BIA/Kelsey's February 2010 online survey of 1,002 U.S. consumers: 97 percent used online media to research local products or services (BIA/Kelsey). BrightLocal, which sells local search tools, repeated it in 2017: 97% had searched online for a local business in a year (BrightLocal). Another agency tells roofers 65% of roofing customers start online, also unsourced (Marketing LTB). The roofing-specific surveys are lower and put referrals first: in Roofing Contractor's 2024 homeowner survey, 54% said they would find a roofer through search results and 73% by word of mouth (Roofing Contractor), from just 127 homeowner respondents (Roofing Contractor); in the 2026 edition 74% follow a recommendation and half use search (Roofing Contractor). Use instead: about half of homeowners search, most follow a recommendation, and the samples are small.

"Drone roof inspections are 70% faster"

Every number we found comes from a company selling drones or aerial imagery. EagleView wrote that a manual inspection can take up to five hours and a drone one hour or less, citing no study (EagleView via RoofersCoffeeShop). A drone services company told trade press its inspections deliver data 70% faster than a crew on the roof (Robotics 24/7). A marketing agency says roofers use drones on over 55% of projects, crediting unnamed "industry reports" (Amra & Elma). We found no independent timed comparison of drone and on-roof inspections, and federal drone counts do not break out roofers. Use instead: describe drone inspections as faster and safer by the vendors' own account, with no percentage.

"A new roof recoups 100% at resale"

Both sources behind roof "ROI" figures are estimates by real estate agents, not sale prices. Sponsored content for a roofing manufacturer told roofers re-roofing recovers 100% of its cost (RoofersCoffeeShop), from NAR's 2022 Remodeling Impact Report, which set a remodelers' estimated cost of $12,000 against a Realtors' estimated value of $12,000: 100 percent (National Association of Realtors), from 2,287 Realtor responses, a 4.8% response rate (National Association of Realtors). NAR's 2025 report gives new roofing a Joy Score of 10 but leaves it out of the cost-recovery chart (National Association of Realtors), drawn from 4,005 responses (National Association of Realtors). So a site quoting "NAR 2025-2026: 60-68%" for asphalt roofs is quoting a number NAR did not publish (RoofVista). The 68% is Cost vs Value 2025: 68% for asphalt (Cost vs Value Report) and 50% for metal (Cost vs Value Report), from an online survey of over 6,000 Realtors (Cost vs Value Report). Use instead: "Realtors estimate an asphalt roof replacement recoups about 68% of its cost (Cost vs Value 2025)", and say it is an estimate.

"Video lifts roofing conversions 80%" and "72% research roofers on video"

Roofing agencies present the 80% as a roofing number: one says landing pages with video boost roofing conversions by 80% (Web Tonic), another that roofing landing pages with video convert 80% better, unsourced (Marketing LTB). It started in November 2009 with EyeView, which sold landing-page video, reporting that its first test, on one online tutoring client's landing page, lifted conversion by over 80 percent (EyeView Digital); its 2010 white paper calls the 80% a result "in some cases" (EyeView Digital). The same roofing agency page says 72% of homeowners research contractors by video, crediting "RoofPredict / NRCA"; we found no such survey (Web Tonic). Against that, Unbounce's late-2020 to early-2021 analysis of about 35,000 customer landing pages found pages with video converted about as well as, or slightly worse than, pages without (Unbounce). The nearest real homeowner figure covers home services generally: in a 2022 survey of 559 homeowners by Service Direct, which sells leads to contractors, 59% said they were more likely to hire a contractor whose website has videos (Service Direct). Use instead: the Service Direct 59%, labelled as a lead seller's stated-preference survey.

"78% hire the first roofer to respond" and "answer in 5 minutes or lose 21x"

A roofing CRM vendor says 78% of customers choose the contractor who responds first (JobNimbus), and an agency says roofers who answer within five minutes win 78% more leads (Marketing LTB). No study is behind the 78%. The oldest readable forms are a 2006 sales page from LeadQual, a lead-response vendor, saying 58% of online buyers choose the first company to respond, with no source (LeadQual), and a 2006 column quoting LeadQual at 69 percent for home shoppers and real estate agents (ThinkGlink). In 2021 a lead-routing vendor credited 78% to "Lead Connect", with no title, year or sample (LeanData). The multiples come from the 2007 InsideSales.com/MIT Lead Response Management study: the odds of reaching a web lead fell 100 times, and of qualifying it 21 times, when the first call came at 30 minutes instead of 5 (InsideSales.com), across six companies (InsideSales.com), and its own write-up says it did not address close ratios (InsideSales.com). Roofing vendors turn that into "up to 21x conversion" (JobNimbus) and "100x more likely to convert" (CI Web Group). Use instead: Roofing Contractor's 2026 finding that 56% of homeowners expect a reply within one to two days.

"Florida has 9% of claims but 79% of lawsuits"

This one holds up, for the year it describes. Florida's governor said in his April 2022 special-session proclamation that the state had 79% of the nation's homeowners insurance lawsuits and 9% of claims (Executive Office of the Governor of Florida). The figures are the Office of Insurance Regulation's for 2020: 8.81% of claims and 79.16% of suits (Florida Office of Insurance Regulation), and the share was 76.45% in 2019 as well (Florida Office of Insurance Regulation). Insurance trade press reported the same compilation in 2026 (79%) (Claims Journal). After the 2022-2023 reforms the share of suits fell to 41.29% in 2025 (Florida Office of Insurance Regulation). It counts lawsuits, not fraud; we found no source for any "X% of roof claims are fraudulent" figure. Use instead: the 2020 figures with their year, and the 2025 figures next to them.

"A roof lasts 20 years"

Roofing marketers cite NAHB and InterNACHI for a 20 years asphalt roof life (Web Tonic). NAHB's 2007 study with Bank of America says asphalt shingle roofs last about 20 years (NAHB), but its figures came from a summer 2006 telephone survey of manufacturers, trade associations and researchers, not from observed replacements (NAHB). InterNACHI's chart lists 3-tab shingles at 20 years and architectural shingles at 30, as guidelines that assume normal weather (InterNACHI). In Florida the number that matters is an insurance line, not a lifespan: insurers may not refuse a policy solely for a roof under 15 years old (Florida Statutes s. 627.7011). Use instead: "about 20 years for 3-tab and 30 for architectural shingles, by industry rule of thumb".

Every popular claim our research pages trace, 588 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about roofing video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 378 figures from 68 publishers.

On November 2, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Occupational Employment and Wage Statistics (through the BLS data API), Quarterly Census of Employment and Wages open data, and Employment Projections, the Occupational Outlook Handbook, the Census of Fatal Occupational Injuries and injury rates (through Internet Archive copies, because bls.gov refuses automated requests); Census County Business Patterns, Nonemployer Statistics and the 2022 Economic Census (through the Census data API); OSHA citation data and rules, CPWR, NOAA NCEI and NESDIS, the Insurance Information Institute, IBHS, State Farm, Citizens Property Insurance, the Florida Office of Insurance Regulation and the Texas Department of Insurance; the 10-K, 10-Q, 8-K and other SEC filings of Owens Corning, Beacon Roofing Supply, QXO, Carlisle, Home Depot, Amrize, TopBuild, Verisk, Allstate, Slide, American Integrity, FirstService and HC Anderson Roofing, and EDGAR full-text search; Florida, Colorado, Texas, Illinois and Nebraska statutes, the FTC and FAA rules in the eCFR, FAA forecasts and Ohio Attorney General releases; Harvard's Joint Center for Housing Studies, the Cost vs Value Report, NAR, HomeAdvisor, Roofr, Roofing Contractor magazine and the BBB; and the pages behind each popular claim. The homepage figures are our own measurement on the same day, described in the first section. We left out Kansas statutes and attorney general pages (empty or refused to automated requests), OSHA's live citation tool (a human-verification page; we used an archived copy), the FTC Consumer Sentinel Data Book (its archived PDF would not extract), the share of roofer deaths from falls (no readable BLS table) and any figure from paid or gated reports.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Our homepage sample comes from a volunteer map. OpenStreetMap covers roofers someone mapped with a website, so the shares describe that sample, not every U.S. roofer; one-person roofers without a mapped address are underrepresented.
• Nobody measures what video does for a roofer. No study we found measures leads or jobs won from roofing video; the popular conversion figures come from other industries or from vendors (see the last section).
• Homeowner surveys are small and run by sellers. Roofr sells software to roofers and surveyed 292 homeowners; Roofing Contractor's surveys are sponsored by Owens Corning and do not publish their sample size in the 2025 and 2026 editions.
• Several figures come from parties with an interest. The Insurance Information Institute and IBHS are funded by insurers; NAR and NARI are trade associations; HomeAdvisor, Roofr and the listed companies sell into the market; each is named beside its figure.
• Federal counts differ by design. OEWS counts wage and salary jobs, Employment Projections adds the self-employed, QCEW counts establishments all year and County Business Patterns in one March pay period, so the same industry has several correct sizes.
• NOAA's billion-dollar disaster series stops at 2024, and several rule figures are state-specific; each is labelled.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/roofing-video-statistics#WRK-028. To cite the page as a whole:

Mark Studios. "Roofing Video Statistics." Last verified Nov 2, 2026. https://www.markstudios.com/research/roofing-video-statistics

@misc{markstudios_roofing_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Roofing Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/roofing-video-statistics},
  note = {Last verified 2026-11-02}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
2. U.S. Bureau of Labor Statistics, Table 1.2 Occupational projections, 2025-35, and worker characteristics, 2025 (2026-08-27). Accessed 2026-11-02.
3. U.S. Bureau of Labor Statistics, Roofers: Occupational Outlook Handbook (2026 (2025-35 edition)). Accessed 2026-11-02.
4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
5. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 23816 (CSV) (2026-09). Accessed 2026-11-02.
6. U.S. Bureau of Labor Statistics, QCEW Open Data: 2019 annual averages, industry 23816 (CSV) (2020-09). Accessed 2026-11-02.
7. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API) (2025). Accessed 2026-11-02.
8. U.S. Census Bureau, County Business Patterns: 2019 (Census Data API) (2021). Accessed 2026-11-02.
9. U.S. Census Bureau, County Business Patterns: 2023, by employment size (Census Data API) (2025). Accessed 2026-11-02.
10. U.S. Census Bureau, 2022 Economic Census: Geographic Area Statistics (Census Data API, ecnbasic) (2025). Accessed 2026-11-02.
11. U.S. Census Bureau, 2022 Economic Census: Concentration by largest firms (Census Data API, ecnsize) (2025). Accessed 2026-11-02.
12. U.S. Census Bureau, 2024 Nonemployer Statistics (Census Data API, nonemp) (2026). Accessed 2026-11-02.
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14. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
15. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
16. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
17. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
18. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
19. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
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21. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
22. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
23. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
24. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
25. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
26. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
27. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
28. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
29. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-02.
30. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API) (2025). Accessed 2026-11-02.
31. U.S. Census Bureau, County Business Patterns: 2019 (Census Data API) (2021). Accessed 2026-11-02.
32. U.S. Census Bureau, 2022 Economic Census: Geographic Area Statistics (Census Data API, ecnbasic) (2025). Accessed 2026-11-02.
33. U.S. Bureau of Labor Statistics, Rate and number of fatal work injuries in selected occupations, 2024 (2026-02-19). Accessed 2026-11-02.
34. U.S. Bureau of Labor Statistics, Civilian occupations with high fatal work injury rates, 2023 (2024-12-19). Accessed 2026-11-02.
35. U.S. Bureau of Labor Statistics, Census of Fatal Occupational Injuries Summary, 2024 (USDL-26-0230) (2026-02-19). Accessed 2026-11-02.
36. CPWR - The Center for Construction Research and Training, Data Bulletin, June 2026: Construction Injury Trends by Major Subsector (2026-06). Accessed 2026-11-02.
37. CPWR - The Center for Construction Research and Training, Data Bulletin, March 2024: Fatal and nonfatal falls in construction (2024-03). Accessed 2026-11-02.
38. CPWR - The Center for Construction Research and Training, Data Bulletin, July 2024: Fatal injuries in construction (2024-07). Accessed 2026-11-02.
39. U.S. Bureau of Labor Statistics, Table 1. Incidence rates of nonfatal occupational injuries and illnesses by industry and case types, 2024 (2025-11 (page modified 2026-01-22)). Accessed 2026-11-02.
40. Occupational Safety and Health Administration (U.S. Department of Labor), Frequently Cited OSHA Standards: NAICS Code 238160 Roofing Contractors (2026-01 (query results as captured)). Accessed 2026-11-02.
41. National Safety Council (Safety+Health magazine), reporting OSHA data, OSHA reveals final 'Top 10' data for FY 2025 (2026-04-29). Accessed 2026-11-02.
42. Occupational Safety and Health Administration (U.S. Department of Labor), Top 10 Most Frequently Cited Standards (2026). Accessed 2026-11-02.
43. Occupational Safety and Health Administration (eCFR, Office of the Federal Register), 29 CFR Part 1926 Subpart M - Fall Protection (2026). Accessed 2026-11-02.
44. Occupational Safety and Health Administration (eCFR, Office of the Federal Register), 29 CFR 1903.15 - Proposed penalties (2026). Accessed 2026-11-02.
45. Insurance Information Institute (data: ISO/Verisk), Facts + Statistics: Homeowners and renters insurance (2025). Accessed 2026-11-02.
46. NOAA National Centers for Environmental Information, United States Billion-Dollar Disasters Cost (CPI-Adjusted), time series 1980-2024 (CSV) (2025-01-10). Accessed 2026-11-02.
47. NOAA National Environmental Satellite, Data, and Information Service (NESDIS), Billion Dollar Weather and Climate Disasters (2025 Notice of Changes) (2025-05-08). Accessed 2026-11-02.
48. Insurance Information Institute (data: NOAA Storm Prediction Center), Facts + Statistics: Hail (2026). Accessed 2026-11-02.
49. The Allstate Corporation (SEC Form 10-K), The Allstate Corporation Form 10-K for fiscal year ended December 31, 2025 (2026-02-20). Accessed 2026-11-02.
50. State Farm, State Farm Paid Over $5.6 Billion in Hail Claims in 2025 (2026-04-21). Accessed 2026-11-02.
51. Texas Department of Insurance, The Cost of Weather-Related Property Claims and Related Litigation: Final Presentation to the Texas Legislature (2017-02-01). Accessed 2026-11-02.
52. Verisk Analytics, Inc., Verisk Form 8-K Exhibit 99.1: Verisk Signs Definitive Agreement to Acquire AccuLynx (2025-07-30). Accessed 2026-11-02.
53. Slide Insurance Holdings, Inc., Slide Insurance Holdings, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-03-02). Accessed 2026-11-02.
54. Insurance Institute for Business & Home Safety, IBHS's FORTIFIED Program Surpasses 100,000 Designations (2026-05-20). Accessed 2026-11-02.
55. Insurance Institute for Business & Home Safety, 2024 Year in Review (2025). Accessed 2026-11-02.
56. Florida Office of Insurance Regulation, Property Insurance Stability Report, July 1, 2026 (2026-07-01). Accessed 2026-11-02.
57. Florida Office of Insurance Regulation (citing Florida Department of Financial Services), Assignment of Benefits Resources (2026). Accessed 2026-11-02.
58. The Florida Legislature (Online Sunshine), 2026 Florida Statutes, Florida Statutes s. 627.7011, Homeowners' policies; offer of replacement cost coverage and law and ordinance coverage (2026). Accessed 2026-11-02.
59. The Florida Legislature (Online Sunshine), 2026 Florida Statutes, Florida Statutes s. 627.70132, Notice of property insurance claim (2026). Accessed 2026-11-02.
60. The Florida Legislature (Online Sunshine), 2026 Florida Statutes, Florida Statutes s. 627.7152, Assignment agreements (2026). Accessed 2026-11-02.
61. The Florida Legislature (Online Sunshine), 2026 Florida Statutes, Florida Statutes s. 553.844, Windstorm loss mitigation; requirements for roofs and opening protection (2026). Accessed 2026-11-02.
62. The Florida Legislature (Online Sunshine), 2026 Florida Statutes, Florida Statutes s. 215.5586, My Safe Florida Home Program (2026). Accessed 2026-11-02.
63. Citizens Property Insurance Corporation, Policies in Force - Public (2026-10). Accessed 2026-11-02.
64. Florida Office of Insurance Regulation, Property Insurance Market Overview (2026-10). Accessed 2026-11-02.
65. American Integrity Insurance Group, Inc., American Integrity Insurance Group, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-27). Accessed 2026-11-02.
66. Florida Office of Insurance Regulation, Catastrophe Claims Data & Reporting (2025-12). Accessed 2026-11-02.
67. Joint Center for Housing Studies of Harvard University, Improving America's Housing 2025 (2025-03-20). Accessed 2026-11-02.
68. Joint Center for Housing Studies of Harvard University, Improving America's Housing 2025: Key Facts (2025-03-20). Accessed 2026-11-02.
69. HomeAdvisor (Angi Inc.), How Much Does Roof Replacement Cost in 2025? (2026-06-17). Accessed 2026-11-02.
70. Journal of Light Construction / 526 Media Group (Cost vs Value Report, Zonda data), 2025 Cost vs Value Report (2025). Accessed 2026-11-02.
71. Journal of Light Construction / 526 Media Group (Cost vs Value Report, Zonda data), 2024 Cost vs Value Report (2024). Accessed 2026-11-02.
72. Journal of Light Construction / 526 Media Group (Cost vs Value Report, Zonda data), 2023 Cost vs Value Report (2023). Accessed 2026-11-02.
73. National Association of Realtors (with NARI), Top Remodeling Projects for Homeowner Satisfaction and Cost Recovery Revealed in NAR Report (2025-04-09). Accessed 2026-11-02.
74. Roofr (vendor survey), How Homeowners Choose a Roofer (And What That Means for Your Business) (2026-08-25). Accessed 2026-11-02.
75. Roofing Contractor magazine (BNP Media), sponsored by Owens Corning, The Homeowner's Roofing Journey in 2026 (2026-05-01). Accessed 2026-11-02.
76. Roofing Contractor magazine (BNP Media), with ROOFLE Technologies and Owens Corning, 2025 Homeowner Roofing Survey: Tracking the Journey (2025-04-01). Accessed 2026-11-02.
77. BBB Institute for Marketplace Trust, 2025 BBB Scam Tracker Risk Report (2026-08). Accessed 2026-11-02.
78. Beacon Roofing Supply, Inc., Beacon Roofing Supply, Inc. Form 10-K for the fiscal year ended December 31, 2024 (2025-02-27). Accessed 2026-11-02.
79. QXO, Inc., QXO, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-27). Accessed 2026-11-02.
80. Carlisle Companies Incorporated, Carlisle Companies Incorporated Form 10-K for the fiscal year ended December 31, 2025 (2026-02-13). Accessed 2026-11-02.
81. Owens Corning, Owens Corning Form 10-K for the fiscal year ended December 31, 2025 (2026-02-25). Accessed 2026-11-02.
82. QXO, Inc., QXO, Inc. Form 10-Q for the quarter ended June 30, 2026 (2026-08-14). Accessed 2026-11-02.
83. Amrize Ltd, Amrize Ltd Form 10-K for the fiscal year ended December 31, 2025 (2026-02-18). Accessed 2026-11-02.
84. Owens Corning, Owens Corning Form 10-K for the fiscal year ended December 31, 2024 (2025-02-24). Accessed 2026-11-02.
85. The Home Depot, Inc., The Home Depot, Inc. Form 10-K for the fiscal year ended February 2, 2025 (fiscal 2024) (2025-03-21). Accessed 2026-11-02.
86. The Home Depot, Inc., The Home Depot, Inc. Form 10-K for the fiscal year ended February 1, 2026 (fiscal 2025) (2026-03-18). Accessed 2026-11-02.
87. Verisk Analytics, Inc., Verisk Analytics, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-18). Accessed 2026-11-02.
88. TopBuild Corp., TopBuild Corp. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-26). Accessed 2026-11-02.
89. FirstService Corporation, FirstService Corporation Annual Information Form (exhibit to Form 40-F) for the year ended December 31, 2025 (2026-02-20). Accessed 2026-11-02.
90. HC Anderson Roofing Company, Inc., Offering Statement for HC Anderson Roofing Company, Inc. (Form C, Regulation Crowdfunding) (2025-09-04). Accessed 2026-11-02.
91. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search results: "roofing" "drone", Form 10-K, 2025 (2026-11-02). Accessed 2026-11-02.
92. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search results: "roofing" "video", Form 10-K, 2025 (2026-11-02). Accessed 2026-11-02.
93. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search results: "roofing" "digital marketing", Form 10-K, 2025 (2026-11-02). Accessed 2026-11-02.
94. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search results: "roofing" "storm", Form 10-K, 2025 (2026-11-02). Accessed 2026-11-02.
95. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search results: "re-roofing", Form 10-K, 2025 (2026-11-02). Accessed 2026-11-02.
96. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search results: "storm chasers", Form 10-K, 2025 (2026-11-02). Accessed 2026-11-02.
97. Florida Legislature, 489.147 Prohibited property insurance practices; contract requirements. The 2026 Florida Statutes (Online Sunshine, Florida Legislature) (2026). Accessed 2026-11-02.
98. Florida Legislature, 817.234 False and fraudulent insurance claims. The 2026 Florida Statutes (Online Sunshine, Florida Legislature) (2026). Accessed 2026-11-02.
99. Florida Legislature, 489.126 Moneys received by contractors. The 2026 Florida Statutes (Online Sunshine, Florida Legislature) (2026). Accessed 2026-11-02.
100. Florida Legislature, 489.1425 Duty of contractor to notify residential property owner of recovery fund. The 2026 Florida Statutes (Online Sunshine, Florida Legislature) (2026). Accessed 2026-11-02.
101. Colorado General Assembly (Office of Legislative Legal Services), Colorado Revised Statutes 2024, Title 6 (uncertified printout), Article 22 Roofing Services (2024). Accessed 2026-11-02.
102. Texas Legislature (statute text republished by texas.public.law), Texas Insurance Code Section 4102.163 - Certain Contractor Business Prohibited (2025-05-26). Accessed 2026-11-02.
103. Texas Legislature (statute text republished by texas.public.law), Texas Insurance Code Section 4102.152 - Solicitation Prohibited During Certain Hours (2025-05-26). Accessed 2026-11-02.
104. Texas Legislature (statute text republished by texas.public.law), Texas Business and Commerce Code Section 27.02 - Goods or Services Paid For by Insurance Proceeds: Payment of Deductible Required (2025-05-26). Accessed 2026-11-02.
105. Texas Legislature (statute text republished by texas.public.law), Texas Insurance Code Section 707.002 - Payment of Deductible Required (2025-05-26). Accessed 2026-11-02.
106. Illinois General Assembly, 815 ILCS 513/15 Written contract; costs enumerated requirements; contents (Home Repair and Remodeling Act) (2026). Accessed 2026-11-02.
107. Illinois General Assembly, 815 ILCS 513/20 Consumer rights brochure (Home Repair and Remodeling Act) (2026). Accessed 2026-11-02.
108. Nebraska Legislature, Nebraska Revised Statute 44-8603 (2026). Accessed 2026-11-02.
109. Nebraska Legislature, Nebraska Revised Statute 44-8604 (2026). Accessed 2026-11-02.
110. Federal Trade Commission (eCFR, Office of the Federal Register), 16 CFR Part 429 - Rule Concerning Cooling-Off Period for Sales Made at Homes or at Certain Other Locations (2026). Accessed 2026-11-02.
111. Federal Trade Commission (eCFR, Office of the Federal Register), 16 CFR 1.98 - Adjustment of civil monetary penalty amounts (2026). Accessed 2026-11-02.
112. Ohio Attorney General, AG Yost Sues Storm-Chasing Contractor for Consumer Refunds Totaling $188K (2026-03-05). Accessed 2026-11-02.
113. Ohio Attorney General, AG Yost Sues Storm-Chasing Contractor for Consumer Refunds Totaling $158K (2024-08-20). Accessed 2026-11-02.
114. Ohio Attorney General, Storm-Chasing Roofer Sentenced to Prison (2015-03-24). Accessed 2026-11-02.
115. Federal Aviation Administration (eCFR, Office of the Federal Register), 14 CFR Part 107 - Small Unmanned Aircraft Systems (2026). Accessed 2026-11-02.
116. Federal Aviation Administration, FAA Aerospace Forecast Fiscal Years 2026-2046, Emerging Aviation Entrants: Unmanned Aircraft Systems and Advanced Air Mobility (2026). Accessed 2026-11-02.
117. Atilus (web design and marketing agency; repeater), Why Every Roofing Company Needs a Strong Online Presence (undated). Accessed 2026-11-02.
118. BIA/Kelsey with ConStat, Nearly All Consumers Now Use Online Media to Shop Locally, According to BIA/Kelsey and ConStat (2010-03-10). Accessed 2026-11-02.
119. BrightLocal (sells local SEO and review-management software), Local Consumer Review Survey 2017 (2017). Accessed 2026-11-02.
120. Marketing LTB (repeater), Roofing Marketing Statistics 2026: 92+ Stats & Insights (2026). Accessed 2026-11-02.
121. Roofing Contractor (BNP Media) with Clear Seas Research, 2024 Homeowner Roofing Survey (2024-05). Accessed 2026-11-02.
122. Roofing Contractor (BNP Media), sponsored by Roofle, Roofle Homeowners Survey for Contractors (2024-06). Accessed 2026-11-02.
123. Roofing Contractor (BNP Media) with Clear Seas Research, Homeowner Survey | May 2026 (2026-05). Accessed 2026-11-02.
124. EagleView, via RoofersCoffeeShop (vendor content), 6 reasons drones are the future of roof inspections (2024-08-05). Accessed 2026-11-02.
125. Robotics 24/7 (trade press) reporting Drone as a Service (vendor), Drone as a Service offers roof inspections with high-resolution drone technology (undated). Accessed 2026-11-02.
126. Amra & Elma (marketing agency; repeater), Top 20 Roofing Marketing Statistics 2026 (2026). Accessed 2026-11-02.
127. RoofersCoffeeShop / Westlake Royal Building Products (repeater; manufacturer sells roofing), Looking to replace your roof? Good news. Every dollar you spend will increase your home resale value (2022). Accessed 2026-11-02.
128. National Association of Realtors with NARI, 2022 Remodeling Impact Report (2022-04-19). Accessed 2026-11-02.
129. National Association of Realtors with NARI, 2025 Remodeling Impact Report (2025-04). Accessed 2026-11-02.
130. RoofVista (roofing lead and information site; repeater), Does a New Roof Increase Home Value? 2026 ROI Guide (2026). Accessed 2026-11-02.
131. Journal of Light Construction / Cost vs. Value (Zonda data), Cost vs Value 2025: National Averages (2025-09). Accessed 2026-11-02.
132. Journal of Light Construction / Cost vs. Value, Methodology (Cost vs Value 2025) (2025-09-18). Accessed 2026-11-02.
133. Web Tonic (roofing marketing agency; repeater), Roofing Video Marketing Statistics: 2026 ROI, Conversion & Platform Data (2026). Accessed 2026-11-02.
134. EyeView Digital, Another Video Conversion Success Story (2009-11-10). Accessed 2026-11-02.
135. EyeView Digital, EyeView White Paper: Making Video Accountable (2010). Accessed 2026-11-02.
136. Unbounce (landing-page software), Video Landing Pages Conversion Rates (2021). Accessed 2026-11-02.
137. Service Direct (sells leads to contractors), Survey: What Matters to Homeowners When Choosing a Contractor (2022-04-28). Accessed 2026-11-02.
138. JobNimbus (roofing CRM vendor; repeater), You're Getting Roofing Leads—So Why Aren't They Turning Into Jobs? (undated). Accessed 2026-11-02.
139. LeadQual (lead-response vendor), LeadQual: Lead Qualification (2006). Accessed 2026-11-02.
140. ThinkGlink (Ilyce Glink column), How Fast Will They Answer (2006-07-27). Accessed 2026-11-02.
141. LeanData (lead-routing software; repeater), Speed Wins! How speed to lead creates a sustainable competitive advantage (infographic) (2021-07). Accessed 2026-11-02.
142. InsideSales.com (David Elkington) with James Oldroyd (MIT), The InsideSales.com/M.I.T. Lead Response Management Study (2009-04-03). Accessed 2026-11-02.
143. JobNimbus (repeater), Speed to Lead: The Simplest Way to Win More Roofing Jobs Without More Leads (undated). Accessed 2026-11-02.
144. CI Web Group (contractor marketing agency; repeater), Roofing Lead Management: Tools and Tactics for Success (undated). Accessed 2026-11-02.
145. Executive Office of the Governor of Florida, Calling on the Legislature to hold a special session regarding property insurance (2022-04-26). Accessed 2026-11-02.
146. Claims Journal (insurance trade press), Florida's Share of US Claims Lawsuits Down to Nearly Half of 2020 Numbers, Data Show (2026-07-23). Accessed 2026-11-02.
147. Web Tonic (roofing marketing agency; repeater), Roofing Lifecycle And Retention Marketing Benchmarks 2026 (2026-09-29). Accessed 2026-11-02.
148. National Association of Home Builders / Bank of America Home Equity, Study of Life Expectancy of Home Components (2007-02). Accessed 2026-11-02.
149. InterNACHI (International Association of Certified Home Inspectors), InterNACHI's Standard Estimated Life Expectancy Chart for Homes (undated). Accessed 2026-11-02.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 2, 2026: First published with 378 figures from 68 publishers, each checked against its original source.