Carpet Cleaning Video Statistics

Key takeaways

1. Creator and satisfying-video channels posted 77.6% of the 268 most-viewed carpet and rug cleaning videos on YouTube and drew 77.7% of their 2,426,698,187 views; cleaning businesses drew 20.9% (our read, Nov 2026). (Mark Studios) See details
2. Videos of 60 seconds or less were 32.1% of those top videos but drew 65.9% of the views. (Mark Studios) See details
3. None of the 447 most-viewed carpet, rug and upholstery cleaning videos came from a franchise brand's channel; eight brands' channels had 7,697 subscribers combined and a median of 501 views per upload in the past year. (Mark Studios) See details
4. Only 2.5% of 198 franchise location pages we read embedded a video player, while 62.6% linked to a YouTube channel and 41.9% linked to one with no video on the page (our read, Nov 2026). (Mark Studios) See details
5. The U.S. had 6,660 carpet and upholstery cleaning establishments with employees in 2025, 18.3% fewer than in 2015, plus 36,726 businesses with no employees in 2024 (BLS; Census; our calculation). (BLS; Census) See details
6. Carpet and rugs were 39.0% of U.S. flooring square feet sold in 2024, down from 56% in 2014, just behind resilient flooring such as luxury vinyl (Mohawk 10-K). (Mohawk) See details
7. Chem-Dry's own About page went from more than 4,000 locations worldwide in 2013 to over 1,500 today, without explanation. (Chem-Dry) See details
8. 67% of carpet and floor cleaners in Cleanfax's 2024 survey used Facebook for customers; in 2022, less than 5% found TikTok valuable. (Cleanfax) See details

How do carpet cleaners get customers, and where does video fit?

Referrals first, social media second. No trade body or software vendor has published a measured count of how many carpet cleaners post video. The closest thing is the trade magazine Cleanfax's yearly benchmarking survey of carpet and floor cleaning businesses in North America, mostly in the U.S., which is sponsored by an equipment maker and does not publish its sample size. In its 2024 edition, 67% of responding businesses used Facebook to attract customers, 27% posted on Instagram and 18% promoted on LinkedIn (Cleanfax). In 2019, 93% used customer referrals for leads (Cleanfax), 70% used social media platforms such as Facebook, Yelp and Angie's List (Cleanfax), about 34% used electronic media such as AdWords, websites and e-mail (Cleanfax), about 32% used print (Cleanfax), and television ads were the least used method at 4% (Cleanfax). In the 2022 edition, less than 5% found TikTok valuable for growing their companies (Cleanfax).

Video enters the survey only in words. The 2025 edition, fielded by email from Sept. 15 to Oct. 7, 2025 (Cleanfax), says owners shifted marketing to LinkedIn and short-form video but gives no share (Cleanfax), and that low-priced competitors push established cleaners to show documentation and before-and-after proof (Cleanfax). Cleaners' prices have moved up: the most common residential and commercial price in the 2024 survey was $0.31 to $0.40 per square foot (Cleanfax), where more than three quarters of 2021 respondents charged between $.21 and $.50 (Cleanfax).

Customers expect to see the work. In an October 2025 survey of 1,040 U.S. homeowners run by Housecall Pro, which sells field-service software to cleaners and other trades, 68% said they expect photo or video proof of completed work (Housecall Pro), nearly 60% liked seeing a technician's name and photo before a visit (Housecall Pro), and 96% expected a professional website (Housecall Pro). Jobber, another software seller, found in a December 2025 survey of U.S. cleaning businesses that Facebook was the top online marketing channel at 36% (Jobber) and that 64% of leads came from repeat customers (Jobber). Neither breaks out carpet cleaning.

Reviews and search decide who gets the call. BrightLocal, which sells local-search software, found in its 2026 survey of 1,002 U.S. adults that 97% use reviews to guide purchases (BrightLocal), 47% won't use a business with fewer than 20 reviews (BrightLocal) and 68% will only use one with four or more stars (BrightLocal). Google's share as a review source fell to 71% from 83% a year earlier (BrightLocal), use of ChatGPT and other AI tools for local recommendations rose to 45% from 6% (BrightLocal), and BrightLocal names YouTube, Instagram, and TikTok as growing places to find reviews (BrightLocal). After a positive review, 54% visit the business's website and 24% its social channels (BrightLocal).

Google sets the formats. "Carpet cleaning services" is one of the business categories that can run Local Services Ads in the U.S. (Google), and Google warns that advertisers who regularly miss calls or messages may see their ad ranking may be affected (Google). Videos on a Google Business Profile can run up to 30 seconds (Google), 75 MB (Google) and must be 720p or higher (Google), and photos should have no heavy filters and represent reality (Google). Short video is where the views are: YouTube Shorts averaged 200 billion daily views as of January 2026, according to YouTube's CEO (YouTube). TikTok's own counts for #CleanTok do not run in order: nearly 98.5B views in November 2023 (TikTok) but over 79 billion in May 2024 (TikTok), so treat both as rough.

Who wins the views for carpet cleaning on YouTube?

Creators, not cleaning companies. On November 3, 2026 we pulled the 200 most-viewed YouTube results for "carpet cleaning" and the 200 for "rug cleaning" through the YouTube Data API: 123 videos appeared in both lists, leaving 268 unique videos from 114 channels. Between them they had 2,426,698,187 views, the median video had 1.22 million, and 151 passed a million. We classified every channel by hand. Creator and satisfying-video channels posted 77.6% of the videos and drew 77.7% of the views; cleaning businesses drew 20.9% of the views; equipment and chemical brands drew 0.3%. The four Mountain Rug Cleaning channels alone posted 46 of the 268. We counted them as creators; the main channel also offers to clean viewers' rugs, and counting it as a business would raise businesses' share of views to 39.6%.

Short and recent wins. 32.1% of the videos ran 60 seconds or less, but those drew 65.9% of the views; videos of three minutes or less were 58.2% of the list and drew 90.1% of the views. The median video of 60 seconds or less had 3.28 million views, against 773,888 for videos longer than three minutes. 90.3% of the videos were published in 2023 or later, 61.6% in 2025 or later and 102 in 2026 alone. Views are concentrated: the top 10 drew 55.3% of all 268 videos' views. The median video had 10.2 likes per 1,000 views. Upholstery is a smaller, more commercial niche: the median of the 196 most-viewed "upholstery cleaning" videos had 382,688 views, 52.6% ran a minute or less, equipment and chemical brands posted 18.4% of them, and 65.8% were published in 2023 or later.

The franchise brands barely register. None of the 447 most-viewed videos across the three searches came from the official channel of Chem-Dry, Stanley Steemer, Zerorez, Heaven's Best, Oxi Fresh, COIT, Sears Carpet Cleaning or Steamatic. Their official channels had 7,697 subscribers between them on November 3, 2026 and posted 108 videos in the previous year, 60 of them by Stanley Steemer. The median brand upload had 501 views, and 77.8% ran a minute or less. Heaven's Best and Sears Carpet Cleaning posted no videos in that year.

Stanley Steemer's channel also had 168,607,116 lifetime views, most of them on older uploads. Source: our YouTube Data API read; search ranking is YouTube's, counts are snapshots and include views from ads. Per-video file: youtube-videos.csv; brand channels: youtube-brand-channels.csv.

Do carpet cleaning franchises put video on their local pages?

Almost never as a player on the page; mostly as a link out to YouTube. On November 3, 2026 we read 198 U.S. local location pages of five carpet cleaning franchise brands in a headless browser, sampled at random from each brand's sitemap: Chem-Dry listed 355 such pages, Heaven's Best 203, Oxi Fresh 1,136, COIT 53 and Zerorez 48. Only 2.5% of the pages embedded a video player and 0.0% ran a background video. A further 20.2% had a click-to-play "watch the video" link, all of them on COIT's template, which brings the share with any video to 21.7%; 2.0% linked out to a single video. Meanwhile 62.6% linked to a YouTube channel, and 41.9% linked to a channel while showing no video on the page itself; 36.4% had neither a video nor a channel link.

Each brand's local pages share one template, so the brand rows mean more than the pooled share. Stanley Steemer (a Cloudflare challenge) and Sears Carpet Cleaning (no reachable site) could not be read; Steamatic has no local pages on its own domain. Per-page file: location-pages.csv. In a hand-check of 24 pages against their rendered code and screenshots, 99.6% of flag values were right.

The pages sell on service range, speed, safety and price rather than on video. 89.9% mentioned upholstery cleaning, 70.7% rug cleaning, 40.9% pet odor or urine treatment and 22.2% water damage. 73.7% made a drying-time claim and 93.4% used green, non-toxic or "safe for kids and pets" wording, the kind of claim the FTC's Green Guides cover (see the rules section). 38.9% showed a dollar or per-room price and 50.5% a coupon or special; every Oxi Fresh page showed a price (100.0%), against 13.2% of Chem-Dry's. 23.2% showed before-and-after images or wording, and 42 of those 46 pages showed no video, 72.2% offered online booking (38.4% both a price and booking), 19.2% mentioned truck-mounted equipment, and 60.6% showed reviews or a rating. Only 20.2% mentioned the IICRC, all of them COIT pages. Social links were near universal for Facebook (99.5%) and common for Instagram (55.1%); TikTok links (19.7%) came from Zerorez alone.

The brand templates explain most of these shares. Every Heaven's Best page made a drying-time claim (100.0%); every Oxi Fresh page showed before-and-after wording or images (100.0%); every COIT page mentioned the IICRC (100.0%) and water damage (100.0%); 86.8% of Chem-Dry pages mentioned pet odor and 60.5% offered booking; and 97.5% of Zerorez pages linked to TikTok and 77.5% showed a price. The brands' national homepages use video more than their local pages: 3 of the 5 showed one. One Chem-Dry local page (1) framed a YouTube watch-page address that YouTube refuses to display, leaving an empty box where the video should be.

How many carpet cleaning businesses are there in the U.S.?

The U.S. had 6,660 carpet and upholstery cleaning establishments with employees in 2025, employing an average of 34,114 people (BLS QCEW). Both counts are shrinking. In 2015 there were 8,152 such establishments and 42,409 jobs (BLS QCEW), so over ten years establishments fell 18.3% and jobs 19.6% (our calculation). From 2024 to 2025 alone, establishments fell 4.2% and jobs 5.3% (BLS QCEW). These counts cover private businesses classified to NAICS 561740, Carpet and upholstery cleaning services, that pay unemployment insurance.

Private establishments with employees, NAICS 561740, annual averages. Source: BLS Quarterly Census of Employment and Wages. Pay is the mean per job and is not adjusted for inflation.

Most of the trade has no employees at all. Census counted 36,726 carpet and upholstery cleaning businesses with no paid employees in 2024 (Census Nonemployer Statistics), up 29.2% from 28,417 in 2019 (Census). Of those, 34,885 were sole proprietorships (Census). Set against the 6,673 establishments with employees in the 2023 County Business Patterns (Census), one-person and family operations make up about 84.6% of the trade by count (our calculation, which pairs the latest year of each series). They are small: nonemployers took in $1.20 billion in 2024 (Census), about $32,710 each on average.

Employer firms bring in most of the money. The 2022 Economic Census counted 6,876 carpet and upholstery cleaning establishments with employees, with receipts of $4.16 billion and 42,426 paid employees (Census Economic Census), or about $604,520 per establishment. Against 2017, their receipts rose 21.3% from $3.43 billion, before inflation, while the establishment count fell 8.2% from 7,493 (Census). Most are small: in 2023, 4,829 of the 6,673 employer establishments, or 72.4%, had fewer than five employees, and 1,024 had five to nine (Census County Business Patterns). Their annual payroll was $1.48 billion across 36,157 employees in the mid-March pay period (Census).

What carpet cleaning businesses actually sell

Only about half of the industry's receipts come from cleaning carpets, rugs and upholstery on site. In 2022, on-site cleaning at homes and businesses made up 50.7% of the receipts of employer establishments (our sum of two Census product lines). Off-site plant cleaning, janitorial work, damage restoration, hard floors and duct cleaning made up much of the rest. Restoration is a sideline for many: 18.8% of establishments reported receipts from it (Census).

Employer establishments only. Source: U.S. Census Bureau, 2022 Economic Census, product lines. Lines below 4% are not shown, so the column does not sum to 100%.

What do carpet cleaners earn?

Average pay per job at U.S. carpet and upholstery cleaning businesses was $47,349 in 2025, up 48.9% from $31,804 in 2015 before inflation (BLS QCEW; our calculation). That is the mean across every job in the industry, office staff and managers included, not a technician's median.

BLS does not publish wages for carpet cleaners as their own occupation, and its wage survey has no cut for this industry. O*NET codes the job title "Carpet Cleaner" to occupation 37-2011.00, janitors and cleaners (O*NET), as it does "Carpet Cleaning Technician" (37-2011.00) (O*NET); "Rug Cleaner" goes to 37-2019.00, building cleaning workers, all other (O*NET). The national median wage for janitors and cleaners was $36,840 a year in May 2025, or $17.71 an hour (BLS OEWS), across 2,209,760 jobs (BLS OEWS), nearly all of them outside carpet cleaning. For the smaller "all other" group that includes rug cleaners, the median was $44,040 across 17,210 jobs (BLS OEWS).

BLS projects janitor and building cleaner jobs to grow 2 percent from 2025 to 2035, with about 321,800 openings a year, mostly to replace people who leave (BLS Occupational Outlook Handbook). It puts 5 percent of those jobs in self-employment (BLS). That occupation-wide figure understates self-employment in carpet cleaning, where nonemployer businesses outnumber employer establishments more than five to one (see above).

How big is carpet cleaning in Florida?

Florida had 668 carpet and upholstery cleaning establishments with employees in 2025, 10.0% of the U.S. total, employing 2,757 people (BLS QCEW; our calculation). Jobs fell 5.4% from 2024 (BLS QCEW) and 23.0% from 2015. Average pay per job, $47,886, was close to the national average. The industry holds a larger share of private jobs in Florida than nationally: its location quotient was 1.27 (BLS QCEW).

Florida's one-person shops are growing fast. Census counted 5,019 Florida carpet and upholstery cleaning businesses with no employees in 2024 (Census Nonemployer Statistics), up 70.1% from 2,950 in 2019 (Census) and 13.7% of the U.S. total. They took in $131.7 million (Census). Florida's employer establishments numbered 654 in the 2022 Economic Census, with 3,123 employees and receipts of $333.0 million (Census), up from $280.9 million in 2017 (Census) and 8.0% of U.S. receipts. County Business Patterns counted 638 Florida establishments with 3,024 employees in 2023 (Census).

How much carpet is there to clean, and what do homeowners pay?

Less every year. Carpet and rugs were 39.0% of the square feet of flooring sold in the U.S. in 2024, just behind resilient flooring such as luxury vinyl at 40.1%, according to Mohawk Industries' annual report (Mohawk 10-K). Ten years earlier, in 2014, carpet was 56% (Mohawk 10-K), and in 2018 48.1% (Mohawk 10-K). The crossover came around 2022, when carpet's share was 38.6% against 39.3% for resilient (Mohawk 10-K); in 2023 it was 39.5% (Mohawk 10-K). By value, carpet was 33.8% of U.S. flooring sales in 2024 (Mohawk 10-K), in an industry Mohawk puts at $33.2 billion (Mohawk 10-K). The Dixie Group, which counts luxury vinyl separately from other vinyl, still ranks carpet and rug first at 40% (Dixie Group 10-K). Both are carpet makers describing their own market.

Pets, allergies and children are what cleaners sell against. The American Veterinary Medical Association's 2026 survey puts dogs in 43.7% of U.S. households (AVMA) and cats in 34.1% (AVMA), from an opt-in online survey of 7,547 people in early spring 2026 (AVMA); its 2024 edition had dog ownership at 45.5% (AVMA). The pet industry's trade body, APPA, says 95 million households own a pet (APPA) but publishes no sample size or field dates on that page. In 2024, 31.7% of U.S. adults had a diagnosed seasonal allergy, eczema or food allergy, and 25.2% a seasonal allergy (CDC NCHS); among children aged 0-17 the share with any of the three was 29.5% (CDC NCHS), against 27.2% in 2021 (CDC NCHS). CDC estimates 24,963,874 people had current asthma in 2021 (CDC). The Asthma and Allergy Foundation of America says dust mite allergy affects 20 million people in the U.S. (AAFA). On the other side, Census counts 39% of families with their own children under 18 in 2025, down from 54% in 1975 (Census), and 39.7 million one-person households (Census). The homeownership rate was 65.5 percent in the third quarter of 2026 (Census).

Housework is not an everyday task for most people. In the 2025 American Time Use Survey, 36.1% of Americans aged 15 and over did housework on an average day (BLS ATUS), and more did it on weekend days than weekdays, 40 percent against 35% (BLS ATUS).

Prices come from lead sellers. Angi, which sells leads to cleaners, puts the 2026 national average for professional carpet cleaning at $183, from 49,415 projects booked through its platform (Angi), and says most homeowners pay $123 and $242 per room (Angi), a per-room range whose middle sits above its own whole-job average. Thumbtack, another lead seller, says most people pay about $206 (Thumbtack) and lists $130 for one room (Thumbtack). Angi lists area rug cleaning at $2 to $8 per square foot (Angi) and DIY machine rental at $30 to $50 per day (Angi). Neither publishes its method beyond the project count.

How big are the carpet cleaning franchises?

The national brands are franchise systems, and most of what is known about their size comes from their own pages. The firmest numbers are old: when The Home Depot bought Chem-Dry's parent, Harris Research, in its fiscal 2005 fourth quarter, it described Chem-Dry as the world's largest carpet cleaning franchisor with about 4,000 franchises (The Home Depot 10-K), about 2,500 of them in the U.S. (The Home Depot 10-K), and said in February 2006 that Chem-Dry serviced 10,000 homes every day (The Home Depot). The baton then passed to private owners: Baird Capital's portfolio page dates its investment in Harris Research to September 2011 (Baird Capital), still citing about 4,000 locations, and BELFOR Franchise Group's own timeline lists Harris Research as acquired in 2019 (BELFOR).

Chem-Dry's own count has fallen by more than half, and its site does not say why. Its About page said more than 4,000 locations worldwide in January 2013 (Chem-Dry, archived), more than 3,500 in January 2016 (Chem-Dry, archived), and over 1,500 by December 2024 (Chem-Dry, archived), the figure it still gives today (Chem-Dry). The intermediate years do not agree with each other: in May 2021 the same page said both more than 3,500 (Chem-Dry, archived) and over 3,400 (Chem-Dry, archived), and a March 2018 Harris Research press release described 3,000 units (Harris Research) while the site said 3,500 (Chem-Dry, archived). The homepage still says Chem-Dry cleans more than 10,000 households a day (Chem-Dry), the number Home Depot used in 2006.

Self-reported figures from each company's own pages, not audited counts. Location counts often include restoration offices and units outside the U.S.

Few listed companies talk about carpet cleaning at all. EDGAR full-text search finds the exact phrase "carpet cleaning" in 18 documents filed with 10-Ks in 2006 (SEC EDGAR), 26 in 2010 (SEC EDGAR), 11 in 2018 (SEC EDGAR) and 9 in 2025 (SEC EDGAR); none of those filers reports a carpet cleaning segment. Where the trade shows up is in lenders' schedules of investments. Ares Capital carried a loan to RD Holdco, a maker of carpet cleaning machines, at $13.4 million at the end of 2023 (Ares Capital 10-K), and the whole position, by then held as common units, at $24.2 million at the end of 2025 (Ares Capital 10-K). Main Street Capital carried its secured loans to Rug Doctor at $10,552 thousand at the end of 2025 (Main Street Capital 10-K). Tennant, the floor-machine maker, lists a rapid-drying carpet cleaning technology among its products and says it has more than 40,000 customers (Tennant 10-K).

What standards and rules apply to carpet cleaning?

The trade's working standard is written by a certification body, not a regulator. The current ANSI/IICRC S100 Standard for Professional Cleaning of Textile Floor Coverings is the seventh edition, published in 2021 (IICRC), and IICRC says a new consensus body has begun revising it (IICRC). The standard goes back to a first edition in 1991, numbered S001 (IICRC), with later editions in 2002, 2011 and 2015 (IICRC). IICRC was founded in 1972 as the International Institute of Carpet and Upholstery Cleaning (IICRC) and says it has more than 49,000 active certified technicians (IICRC) and more than 6,500 certified firms worldwide (IICRC), across all its trades. IICRC sells the certifications it counts.

The cleaning interval that homeowners hear most often is written into carpet warranties. Most makers ask for professional hot water extraction at least every 18 months and tell owners to keep the receipts:

The Carpet and Rug Institute, whose members make over 90% of the carpet produced in the U.S. (CRI), runs a Seal of Approval program for cleaning products and machines. Cleaners that use approved products can be listed as Seal of Approval service providers for an annual fee of $100 (CRI), and approved products are re-tested every 4 years (CRI). Green Seal's GS-37 standard, which covers carpet cleaners among other cleaning products, is at Edition 7.8 (Green Seal) and requires a pH between 3–10 plus cleaning and re-soiling tests (Green Seal).

Advertising rules matter more to a carpet cleaner's videos and coupons than any licence. The FTC's Guides Against Bait Advertising date from 1967 (eCFR) and define bait advertising as an alluring but insincere offer of something the advertiser does not intend to sell (16 CFR 238.0) (eCFR); refusing to show or sell the advertised offer, or disparaging it, is listed as a sign of bait (16 CFR 238.3) (eCFR). That is the rule behind the "$X a room" special that turns into an upsell. The FTC's Green Guides, in their 2012 form (eCFR), treat an unqualified "non-toxic" claim as deceptive unless it holds for people and the environment (16 CFR 260.10) (eCFR). A claim that a carpet treatment kills germs makes it a pesticide that needs EPA registration under 40 CFR 152.15, a rule dating from 1988 (eCFR); the maximum civil penalty for a violation assessed today is $24,885 (eCFR).

Product safety recalls have touched the machines and powders homeowners use themselves. In February 2005 BISSELL and the CPSC recalled about 750,000 upright carpet deep cleaners for a shock hazard after six reports (CPSC), and in November 2016 Milliken recalled about 550,000 units of dry carpet cleaning powder sold under six brands because it could contain harmful bacteria (CPSC).

What do the popular carpet cleaning numbers really say?

"Clean your carpets every 12 to 18 months"

This is industry guidance, not a measured finding, and it comes with a warranty attached. The Carpet and Rug Institute, the carpet makers' trade body, tells homeowners to deep clean professionally every 12 to 18 months. Shaw recommends professional cleaning every 12-18 months (Shaw Floors) but says it should be at least once every 24 months (Shaw Floors). The interval entered the warranties in 2006: in August, Shaw said its residential warranties would require hot water extraction at least once every two years (FLOOR Trends, reporting Shaw), and in December Mohawk set a minimum of one professional cleaning every 18 months (FloorBiz, reporting Mohawk), and its current brochure, effective July 2024, still requires hot water extraction every 18 months (Mohawk).

The "EPA recommends" versions are wrong. EPA says it has never issued carpet cleaning frequency recommendations and that the table in a 1989 letter from one of its officials, which carpet cleaners cite, is not an EPA position (EPA). The claim still circulates: a 2018 newspaper column says EPA recommends professional cleaning one to four times a year (Philadelphia Inquirer), and a Chem-Dry franchise's care page in Canada says every six months (Chem-Dry franchise page). Use instead: the cleaning interval in the warranty for the specific carpet, usually 18 months, and say it is a maker's condition, not a health standard.

"A carpet can hold four times its weight in dirt"

No study is behind it, and it has grown with retelling. A May 2022 Chem-Dry release says carpets can hold 4 times their weight in dirt and that one pound of dirt can hide in a square foot, citing only "our professionals" (Chem-Dry); a 2023 sponsored TV segment says research has found up to a pound in a square foot (WCMH, sponsored segment). The oldest wording we found is smaller: a January 2008 South Bend Tribune article, quoted on a carpet-industry blog, said a carpet can hold its weight in dirt (Carpetology Blog), and a 2013 trade article said its own weight (CleanLink). Neither names a source.

What has been measured is far less dramatic. A 1999 peer-reviewed study of 11 carpets aged 12 to 20 years found deep dust loads of 8 to 171 grams per square meter, with a median of 66 g/m2 (Archives of Environmental Contamination and Toxicology), and found that repeated vacuuming cut median surface loads of fine dust by 91% (Roberts et al.). A pound per square foot would be about 4,882 grams per square meter (our conversion). The Carpet and Rug Institute itself says, in a 2016 post, that routine vacuuming removes 90 to 95% of dry soil by weight (CRI). Use instead: the 1999 measurement, with its sample of 11 carpets.

"Carpet is 4,000 times dirtier than a toilet seat"

It looks like two unrelated numbers divided. Rug Doctor, which rents and sells DIY carpet cleaners, titled a 2020 post "typical carpets are 4000 times dirtier than toilet seats" (Rug Doctor), and a Zerorez franchise blog says a carpet holds about 200,000 bacteria per square inch (Zerorez blog). A 2014 SheKnows article credits the 200,000 figure to the NYU Langone microbiologist Philip Tierno without naming a study (SheKnows), a 2019 sponsored story credits the same 200,000 to Reader's Digest (KSL, sponsored), and a 2022 UK trade article based on a vacuum maker's research repeats 200,000 (Cleaning Matters). We found no carpet measurement behind any of them.

The toilet-seat half is real but comes from somewhere else: a 2004 Clorox-funded University of Arizona study of office surfaces, led by Charles Gerba, found toilet seats averaged 49 bacteria per square inch, the lowest of 12 surfaces, and did not test carpet (The Vindicator, reporting the study). 200,000 divided by 49 is about 4,082 (our calculation). Testing a bathroom for ABC News in 2005, Gerba called a surface sanitary at up to 1,000 bacteria per square inch (ABC News). Use instead: nothing; there is no measured carpet-versus-toilet comparison to cite.

"Video lifts conversions 80%"

It is one vendor's best case, generalised by another vendor. EyeView, which sold landing-page video, reported in November 2009 that its first test on one client's landing page lifted conversions about 80 percent (EyeView); its case study for that client, TutorVista, gives 86 percent for first-time visitors (EyeView). Its 2010 white paper says the boost was over 80% only "in some cases" (EyeView), and the one other test it describes in full found 32 percent (EyeView). Unbounce, a landing-page software vendor, turned it into a general rule in August 2010: video can increase conversion by 80% (Unbounce). It reached carpet cleaners through their own trade: Heaven's Best told its franchise owners in December 2018 that video on landing pages can lift conversions 80%, citing Unbounce (Heaven's Best), and a video production company's page for carpet cleaners repeats 80% with no study named (Beverly Boy Productions). Use instead: no general figure exists; test your own pages.

"Only 3% of households professionally clean their carpets"

The headline says the opposite of its own survey. A 2019 Floor Trends article ran under the headline "Only 3% of Households Professionally Clean their Carpets", but its text reports that 3% said they never have their carpets professionally cleaned, in a survey by the UK retailer United Carpets & Beds (Floor Trends). Trade press in 2025 also repeated a ServiceMonster finding that 70% of consumers want professional cleaning at least once a year but only 27% do it (Cleanfax, relaying ServiceMonster); ServiceMonster sells software to carpet cleaners, and we found no public report, sample size or field dates. Chem-Dry's parent says an unnamed independent lab found its method removes 98 percent of common household allergens (Harris Research), with no study published. Use instead: none of these as a U.S. household figure.

Every popular claim our research pages trace, 701 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about carpet cleaning video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 344 figures from 58 publishers.

On November 3, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Quarterly Census of Employment and Wages open data, occupation wage estimates, the Occupational Outlook Handbook and the American Time Use Survey; Census County Business Patterns, Nonemployer Statistics and the 2017 and 2022 Economic Census (through the Census data API); O*NET; the eCFR; EPA, CPSC, CDC and Census pages; the filings of Home Depot, Mohawk, The Dixie Group, Berkshire Hathaway, Tennant, Ares Capital, Main Street Capital and MidCap Apollo and EDGAR full-text search; IICRC, the Carpet and Rug Institute, Green Seal and the carpet makers' warranty documents; the franchisors' own pages; Cleanfax, Housecall Pro, Jobber, BrightLocal, Nextdoor, Google, YouTube, TikTok, AVMA, APPA, AAFA, Angi and Thumbtack; and the pages behind each popular claim. Where a site refuses automated requests we read an Internet Archive copy. Our YouTube figures come from the YouTube Data API on the same day. We left out HomeAdvisor and Consumer Reports (their robots.txt blocks AI agents), franchise disclosure documents (behind search forms), Sears Carpet Cleaning's site (did not respond), two court cases known only from news reports, and surveys that publish no sample size or field dates.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Our YouTube read follows YouTube's ranking. The 268 videos are what YouTube's search returned for two queries sorted by views on one day, not a census of carpet cleaning video; counts are snapshots and include views from ads. We classified channels by hand.
• No one measures carpet cleaners' video use. Cleanfax's benchmarking survey mentions short-form video only in words and publishes no sample size; the homeowner surveys cover home services generally.
• Franchise sizes are self-reported. Only Home Depot's 2006 filings give an audited-company figure for Chem-Dry; every other count comes from the brand's own pages, which often include restoration offices and units abroad.
• Carpet cleaners have no wage series of their own. The wage figures are for janitors and cleaners as a whole, the occupation O*NET codes carpet cleaners to.
• Price and survey figures often come from sellers. Angi, Thumbtack, Housecall Pro, Jobber and BrightLocal sell into the market; prices are list ranges, not paid invoices.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/carpet-cleaning-video-statistics#DRV-213. To cite the page as a whole:

Mark Studios. "Carpet Cleaning Video Statistics." Last verified Nov 3, 2026. https://www.markstudios.com/research/carpet-cleaning-video-statistics

@misc{markstudios_carpet_cleaning_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Carpet Cleaning Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/carpet-cleaning-video-statistics},
  note = {Last verified 2026-11-03}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. Cleanfax, The 2024 Carpet and Floor Cleaning Benchmarking Survey Report (2024-11-04). Accessed 2026-11-03.
2. Cleanfax, Cleanfax Survey: Customer Referrals are Dominant Lead Generation Method (2020-01-30). Accessed 2026-11-03.
3. Cleanfax, The 2022 Carpet Cleaning Benchmarking Survey Report (2022-11-01). Accessed 2026-11-03.
4. Cleanfax, The 2025 Carpet and Floor Cleaning Benchmarking Survey Report (2025-11-06). Accessed 2026-11-03.
5. Cleanfax, 2021 Carpet Cleaning Benchmarking Survey Report (2021-11-04). Accessed 2026-11-03.
6. Housecall Pro, Home Service Customer Service Report: Trends & Statistics (2025 (undated page; survey fielded 2025-10-23)). Accessed 2026-11-03.
7. Jobber, Cleaning Industry Trends (2026 (undated page)). Accessed 2026-11-03.
8. BrightLocal, Local Consumer Review Survey 2026 (2026-02-11). Accessed 2026-11-03.
9. Google, Getting started with Local Services Ads - United States (undated (accessed 2026-11-03)). Accessed 2026-11-03.
10. Google, Manage your Business Profile photos & videos - Computer (undated (accessed 2026-11-03)). Accessed 2026-11-03.
11. YouTube, From the CEO: What's coming to YouTube in 2026 (2026-01-21). Accessed 2026-11-03.
12. TikTok, TikTok and Unilever celebrate the most pristine cleaning content of 2023 with inaugural #CleanTok Awards (2023-11-09). Accessed 2026-11-03.
13. TikTok, Humans of TikTok: Capturing the attention of TikTok's Homecare Shoppers (2024-05-26). Accessed 2026-11-03.
14. U.S. Bureau of Labor Statistics, QCEW Open Data, annual averages by industry: NAICS 561740, 2025 (2026-08-21). Accessed 2026-11-03.
15. U.S. Bureau of Labor Statistics, QCEW Open Data, annual averages by industry: NAICS 561740, 2015 (2017-11-10). Accessed 2026-11-03.
16. U.S. Bureau of Labor Statistics, QCEW Open Data, annual averages by industry: NAICS 561740, 2019 (2020-08-28). Accessed 2026-11-03.
17. U.S. Census Bureau, 2024 Nonemployer Statistics (Census Data API, dataset 2024/nonemp) (2026-03-13). Accessed 2026-11-03.
18. U.S. Census Bureau, 2019 Nonemployer Statistics (Census Data API, dataset 2019/nonemp) (2021-01-21). Accessed 2026-11-03.
19. U.S. Census Bureau, 2023 County Business Patterns (Census Data API, dataset 2023/cbp) (2025-03-06). Accessed 2026-11-03.
20. U.S. Census Bureau, 2022 Economic Census: Summary Statistics (Census Data API, dataset 2022/ecnbasic) (2023-10-24). Accessed 2026-11-03.
21. U.S. Census Bureau, 2017 Economic Census: Summary Statistics (Census Data API, dataset 2017/ecnbasic) (2020-11-02). Accessed 2026-11-03.
22. U.S. Census Bureau, 2023 County Business Patterns (Census Data API, dataset 2023/cbp) (2025-03-06). Accessed 2026-11-03.
23. U.S. Census Bureau, 2022 Economic Census: Industry by Products Statistics for the U.S. (Census Data API, dataset 2022/ecnnapcsind) (2024-12-12). Accessed 2026-11-03.
24. O*NET Resource Center (U.S. Department of Labor, Employment and Training Administration), O*NET 31.0 Database: Job Titles (job_titles.csv) (2026). Accessed 2026-11-03.
25. U.S. Bureau of Labor Statistics, OEWS series OEUN000000000000037201113 (BLS Public Data API v2) (2026). Accessed 2026-11-03.
26. U.S. Bureau of Labor Statistics, OEWS series OEUN000000000000037201108 (BLS Public Data API v2) (2026). Accessed 2026-11-03.
27. U.S. Bureau of Labor Statistics, OEWS series OEUN000000000000037201101 (BLS Public Data API v2) (2026). Accessed 2026-11-03.
28. U.S. Bureau of Labor Statistics, OEWS series OEUN000000000000037201913 (BLS Public Data API v2) (2026). Accessed 2026-11-03.
29. U.S. Bureau of Labor Statistics, OEWS series OEUN000000000000037201901 (BLS Public Data API v2) (2026). Accessed 2026-11-03.
30. U.S. Bureau of Labor Statistics, Janitors and Building Cleaners : Occupational Outlook Handbook (2026). Accessed 2026-11-03.
31. U.S. Census Bureau, 2024 Nonemployer Statistics (Census Data API, dataset 2024/nonemp) (2026-03-13). Accessed 2026-11-03.
32. U.S. Census Bureau, 2019 Nonemployer Statistics (Census Data API, dataset 2019/nonemp) (2021-01-21). Accessed 2026-11-03.
33. U.S. Census Bureau, 2022 Economic Census: Summary Statistics (Census Data API, dataset 2022/ecnbasic) (2023-10-24). Accessed 2026-11-03.
34. U.S. Census Bureau, 2017 Economic Census: Summary Statistics (Census Data API, dataset 2017/ecnbasic) (2020-11-02). Accessed 2026-11-03.
35. U.S. Census Bureau, 2023 County Business Patterns (Census Data API, dataset 2023/cbp) (2025-03-06). Accessed 2026-11-03.
36. Mohawk Industries, Inc. (SEC Form 10-K), Mohawk Industries, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-24). Accessed 2026-11-03.
37. Mohawk Industries, Inc. (SEC Form 10-K), Mohawk Industries, Inc. Form 10-K for the fiscal year ended December 31, 2015 (2016-02-29). Accessed 2026-11-03.
38. Mohawk Industries, Inc. (SEC Form 10-K), Mohawk Industries, Inc. Form 10-K for the fiscal year ended December 31, 2019 (2020-02-28). Accessed 2026-11-03.
39. Mohawk Industries, Inc. (SEC Form 10-K), Mohawk Industries, Inc. Form 10-K for the fiscal year ended December 31, 2023 (2024-02-23). Accessed 2026-11-03.
40. Mohawk Industries, Inc. (SEC Form 10-K), Mohawk Industries, Inc. Form 10-K for the fiscal year ended December 31, 2024 (2025-02-20). Accessed 2026-11-03.
41. The Dixie Group, Inc. (SEC Form 10-K), The Dixie Group, Inc. Form 10-K for the fiscal year ended December 27, 2025 (2026-03-26). Accessed 2026-11-03.
42. American Veterinary Medical Association (AVMA), U.S. pet ownership statistics (2026). Accessed 2026-11-03.
43. American Veterinary Medical Association (AVMA), U.S. pet ownership statistics (2024). Accessed 2026-11-03.
44. American Pet Products Association (APPA), Industry Trends and Stats (2026). Accessed 2026-11-03.
45. CDC National Center for Health Statistics (NCHS Data Brief No. 545), Diagnosed Allergic Conditions in Adults: United States, 2024 (2026-01). Accessed 2026-11-03.
46. CDC National Center for Health Statistics (NCHS Data Brief No. 546), Diagnosed Allergic Conditions in Children Ages 0−17: United States, 2024 (2026-01-08). Accessed 2026-11-03.
47. CDC National Center for Health Statistics (NCHS Data Brief No. 459), Diagnosed Allergic Conditions in Children Aged 0–17 Years: United States, 2021 (2023-01). Accessed 2026-11-03.
48. Centers for Disease Control and Prevention (CDC), Most Recent National Asthma Data (2026 capture). Accessed 2026-11-03.
49. Asthma and Allergy Foundation of America (AAFA), Allergy Facts and Figures (2026-04). Accessed 2026-11-03.
50. U.S. Census Bureau, Census Bureau Releases New Estimates on America's Families and Living Arrangements (CB25-TPS.78) (2025-12-02). Accessed 2026-11-03.
51. U.S. Census Bureau, Quarterly Residential Vacancies and Homeownership, Third Quarter 2026 (2026-10). Accessed 2026-11-03.
52. U.S. Bureau of Labor Statistics (American Time Use Survey), Table 1. Time spent in primary activities and percent of the civilian population engaging in each activity, averages per day by sex, 2025 annual averages (2026-06-25). Accessed 2026-11-03.
53. U.S. Bureau of Labor Statistics (American Time Use Survey), American Time Use Survey - 2025 Results (USDL-26-1022) (2026-06-25). Accessed 2026-11-03.
54. Angi, How Much Does Carpet Cleaning Cost? [2026 Data] (2026-09-21). Accessed 2026-11-03.
55. Thumbtack, 2026 Carpet Cleaning Prices (2026-03-31). Accessed 2026-11-03.
56. The Home Depot, Inc. (SEC Form 8-K, Exhibit 99.1), The Home Depot fourth quarter and fiscal 2005 results press release (Form 8-K Exhibit 99.1) (2006-02-21). Accessed 2026-11-03.
57. The Home Depot, Inc. (SEC Form 10-K), The Home Depot, Inc. Annual Report on Form 10-K for fiscal 2005 (2006-03-29). Accessed 2026-11-03.
58. Baird Capital, Harris Research, Inc. (HRI) - Baird Capital portfolio (2011-09). Accessed 2026-11-03.
59. BELFOR Franchise Group, The History of BELFOR Franchise Group (undated (accessed 2026-11-03)). Accessed 2026-11-03.
60. Chem-Dry (Harris Research, Inc.), About Chem-Dry (2013-01). Accessed 2026-11-03.
61. Chem-Dry (Harris Research, Inc.), About Chem-Dry (2016-01). Accessed 2026-11-03.
62. Chem-Dry (Harris Research, Inc.), About Chem-Dry (2024-12). Accessed 2026-11-03.
63. Chem-Dry (Harris Research, Inc.), About Chem-Dry (2021-05). Accessed 2026-11-03.
64. Harris Research, Inc. (via Franchising.com), Franchisor Harris Research, Inc. Rides Wave of Milestone Year, Projects 200 Awarded Franchises in 2018 (2018-03-07). Accessed 2026-11-03.
65. Chem-Dry (Harris Research, Inc.), About Chem-Dry (2019-04). Accessed 2026-11-03.
66. Chem-Dry (BELFOR Franchise Group), Chem-Dry homepage (undated (accessed 2026-11-03)). Accessed 2026-11-03.
67. Stanley Steemer International, Inc., Our Story | Stanley Steemer (2018-10). Accessed 2026-11-03.
68. Heaven's Best Carpet Cleaning, About Heaven's Best (undated (accessed 2026-11-03)). Accessed 2026-11-03.
69. Heaven's Best Carpet Cleaning, Heaven's Best Franchising (undated (accessed 2026-11-03)). Accessed 2026-11-03.
70. Heaven's Best Carpet Cleaning, Heaven's Best homepage (undated (accessed 2026-11-03)). Accessed 2026-11-03.
71. Zerorez, Inc., Zerorez: Founded on Science, Expanded by raving fans (undated (accessed 2026-11-03)). Accessed 2026-11-03.
72. Oxi Fresh Franchising Co., Oxi Fresh Carpet Cleaning homepage (2026-11-03). Accessed 2026-11-03.
73. COIT, COIT homepage (undated (accessed 2026-11-03)). Accessed 2026-11-03.
74. ServiceMaster Clean, About ServiceMaster Clean (2026-01). Accessed 2026-11-03.
75. Rainbow Restoration (Neighborly), About Rainbow Restoration (undated (accessed 2026-11-03)). Accessed 2026-11-03.
76. Steamatic, Steamatic homepage (undated (accessed 2026-11-03)). Accessed 2026-11-03.
77. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search: "carpet cleaning", forms=10-K, 2006 (2006-12-31). Accessed 2026-11-03.
78. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search: "carpet cleaning", forms=10-K, 2010 (2010-12-31). Accessed 2026-11-03.
79. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search: "carpet cleaning", forms=10-K, 2018 (2018-12-31). Accessed 2026-11-03.
80. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search: "carpet cleaning", forms=10-K, 2025 (2025-12-31). Accessed 2026-11-03.
81. Ares Capital Corporation (SEC Form 10-K), Ares Capital Corporation Form 10-K for 2023, Consolidated Schedule of Investments (2024-02-07). Accessed 2026-11-03.
82. Ares Capital Corporation (SEC Form 10-K), Ares Capital Corporation Form 10-K for 2025, Consolidated Schedule of Investments (2026-02). Accessed 2026-11-03.
83. Main Street Capital Corporation (SEC Form 10-K), Main Street Capital Corporation Form 10-K for 2025, Consolidated Schedule of Investments (2026-02). Accessed 2026-11-03.
84. Tennant Company (SEC Form 10-K), Tennant Company Form 10-K for 2025 (2026-02). Accessed 2026-11-03.
85. Institute of Inspection, Cleaning and Restoration Certification (IICRC), S100 – IICRC (undated web page (read 2026-11-03)). Accessed 2026-11-03.
86. Institute of Inspection, Cleaning and Restoration Certification (IICRC), About – IICRC (undated web page (read 2026-11-03)). Accessed 2026-11-03.
87. Mohawk Industries, Mohawk Carpet Warranty Brochure (0600 | LN | 07/2024) (2024-07). Accessed 2026-11-03.
88. Karastan (Mohawk Industries), Karastan Consumer Assurance Warranty Brochure (2021-07). Accessed 2026-11-03.
89. The Dixie Group (Masland), Masland Maintenance and Warranty Guide (TDG# 100-2) (2024-01-01). Accessed 2026-11-03.
90. Engineered Floors, DreamWeaver Warranty, Care, & Maintenance Brochure (2025) (2025). Accessed 2026-11-03.
91. Shaw Industries (Shaw Floors), Carpet Cleaning (Shaw Floors carpet care and maintenance) (undated web page (read 2026-11-03)). Accessed 2026-11-03.
92. The Carpet and Rug Institute (CRI), Cleaning and Maintenance (Carpet for Homes) - The Carpet and Rug Institute (undated web page (read 2026-11-03)). Accessed 2026-11-03.
93. The Carpet and Rug Institute (CRI), Seal of Approval Program Manual, Version 1.1 (2020-12-11). Accessed 2026-11-03.
94. The Carpet and Rug Institute (CRI), Seal of Approval Service Providers - The Carpet and Rug Institute (undated web page (read 2026-11-03)). Accessed 2026-11-03.
95. Green Seal, GS-37 Cleaning Products for Industrial and Institutional Use - Green Seal (2022-06-23). Accessed 2026-11-03.
96. Office of the Federal Register / Federal Trade Commission (eCFR), eCFR :: 16 CFR Part 238 -- Guides Against Bait Advertising (Source 32 FR 15540, 1967-11-08; eCFR current as of 2026-10-30). Accessed 2026-11-03.
97. Office of the Federal Register / Federal Trade Commission (eCFR), eCFR :: 16 CFR Part 260 -- Guides for the Use of Environmental Marketing Claims (2012-10-11). Accessed 2026-11-03.
98. Office of the Federal Register / U.S. EPA (eCFR), eCFR :: 40 CFR 152.15 -- Pesticide products required to be registered. (53 FR 15975, 1988-05-04). Accessed 2026-11-03.
99. Office of the Federal Register / U.S. EPA (eCFR), eCFR :: 40 CFR 19.4 -- Statutory civil monetary penalties, as adjusted for inflation, and tables. (Current eCFR as of 2026-11-03). Accessed 2026-11-03.
100. U.S. Consumer Product Safety Commission (CPSC), CPSC, BISSELL Announce Recall to Repair Upright Carpet Cleaners (CPSC Recalls API record 05106) (2005-02-11). Accessed 2026-11-03.
101. U.S. Consumer Product Safety Commission (CPSC), Six Brands of Dry Carpet Cleaning Powder Recalled by Milliken Due to Risk of Exposure to Bacteria (CPSC Recalls API record 17037) (2016-11-23). Accessed 2026-11-03.
102. Shaw Floors (Shaw Industries; carpet maker), Carpet FAQs (undated). Accessed 2026-11-03.
103. FLOOR Trends & Installation (trade press), reporting Shaw Industries, Shaw residential warranties to require CRI, IICRC products and cleaning (2006-08-25). Accessed 2026-11-03.
104. FloorBiz (trade press), reporting Mohawk Industries, Mohawk To Require CRI Seal Of Approval On Cleaning Systems To Keep Warranties Valid (2006-12-21). Accessed 2026-11-03.
105. U.S. Environmental Protection Agency, Has EPA issued specific recommendations on how frequently carpet should be cleaned? (2026-10-13). Accessed 2026-11-03.
106. The Philadelphia Inquirer (repeater), How to keep your carpet fresh and clean (2018-01-14). Accessed 2026-11-03.
107. Chem-Dry Harding (Chem-Dry franchise location; sells carpet cleaning; repeater), Carpet Care Information (undated). Accessed 2026-11-03.
108. Chem-Dry (carpet cleaning franchisor; repeater) via Franchising.com, Rid Your Carpet Of Potential Health Risks This Spring (2022-05-16). Accessed 2026-11-03.
109. WCMH NBC4 Columbus 'Daytime Columbus' sponsored content for 50 Floor (flooring retailer; repeater), Sponsor: 50 Floor (2023-05-22). Accessed 2026-11-03.
110. The Carpetology Blog, quoting the South Bend Tribune (Jennifer Ochstein, 2008-01-05), Keeping Carpet Clean (2008-01-22). Accessed 2026-11-03.
111. CleanLink (cleaning trade press; repeater), Daily Vacuuming Is The Key To Clean Carpets (2013-12-05). Accessed 2026-11-03.
112. Archives of Environmental Contamination and Toxicology (Roberts JW et al.), Reducing dust, lead, dust mites, bacteria, and fungi in carpets by vacuuming (1999-05). Accessed 2026-11-03.
113. The Carpet and Rug Institute (CRI), Clean Your Carpet and You've Got Savings Covered (2016-07-26). Accessed 2026-11-03.
114. Rug Doctor (DIY carpet cleaner rental/sales company; repeater), Did You Know That Typical Carpets Are 4000 Times Dirtier Than Toilet Seats? (2020-06). Accessed 2026-11-03.
115. Zerorez (carpet cleaning franchisor; repeater), Best Carpet Steam Cleaner In Las Vegas, NV: What's In Your Carpet? (undated). Accessed 2026-11-03.
116. SheKnows (consumer media; repeater), 7 nasty germs that are lurking in your carpet and mattress (2014-06-06). Accessed 2026-11-03.
117. KSL.com sponsored content for Giant Carpet One (carpet retailer; repeater), These bad, nasty things are likely hiding in your carpet (2019-05-29). Accessed 2026-11-03.
118. Cleaning Matters (UK trade press), relaying Proscenic (vacuum maker; repeater), Revealed: The hidden carpet germs that could be harming your health (2022-09-12). Accessed 2026-11-03.
119. The Vindicator (Youngstown), reporting the University of Arizona / Gerba study, For those who eat at their desks: Think twice (2004-08-02). Accessed 2026-11-03.
120. ABC News (20/20), quoting Charles Gerba, University of Arizona, Myth: Toilet Seats Are the Dirtiest Thing in the Bathroom (2005-10-14). Accessed 2026-11-03.
121. EyeView Digital (landing-page video vendor), Another Video Conversion Success Story (2009-11-10). Accessed 2026-11-03.
122. EyeView Digital (landing-page video vendor), EyeView case study: TutorVista (2010-02). Accessed 2026-11-03.
123. EyeView Digital (landing-page video vendor), EyeView White Paper: Making Video Accountable (2010). Accessed 2026-11-03.
124. Unbounce (landing-page software vendor; repeater), The Benefits of Using Video on Landing Pages (2010). Accessed 2026-11-03.
125. Heaven's Best Carpet Cleaning (franchisor; repeater), City Owner Newsletter December 2018 (2018-12). Accessed 2026-11-03.
126. Beverly Boy Productions (video production vendor; repeater), Video Production for Carpet Cleaning in the US (undated). Accessed 2026-11-03.
127. FLOOR Trends & Installation (BNP Media), reporting a United Carpets & Beds survey, Only 3% of Households Professionally Clean their Carpets (2019-03-28). Accessed 2026-11-03.
128. Cleanfax (relaying ServiceMonster, a carpet cleaning software vendor), People Say Visible Stains and Odor Removal Top Reasons for Carpet Cleaning (2025-08-11). Accessed 2026-11-03.
129. Harris Research, Inc. (via Franchising.com), Innovation and Acquisition Fuel Harris Research, Inc.'s Milestone Year, Accelerated Growth Projected for 2019 (2019-01-29). Accessed 2026-11-03.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 3, 2026: First published with 344 figures from 58 publishers, each checked against its original source.