Flooring Contractor Video Statistics

Key takeaways

1. DIY and home-improvement creators posted 60.7% of the 507 most-viewed YouTube videos for 'flooring installation', 'hardwood floor refinishing' and 'tile installation' and drew 77.9% of their views; flooring installers, contractors and stores drew 17.9% (our read, Nov 2026). (Mark Studios) See details
2. Installer and store channels that name a company drew 12.2% of those views, and installer and store channels based in the United States 2.4%. (Mark Studios) See details
3. Floor & Decor had the most-subscribed flooring brand channel, at 109,000 subscribers; the videos 14 maker, retailer and trade-body channels posted in the past year had a median of 587 views, and 4 of the 14 posted nothing. (Mark Studios) See details
4. Of 200 local location and store pages of five flooring chains and franchises we read in November 2026, 1.0% showed any video, while 60.0% linked to a YouTube channel and 60.0% offered a free or in-home estimate. (Mark Studios) See details
5. We counted 1,876 active Washington registrations in the floor covering specialty and 4,239 flooring-related registrations in all in November 2026; Florida's state contractor licence file has 0 licence types for flooring. (Mark Studios) See details
6. BLS counted 19,263 U.S. flooring contractor establishments with 80,018 jobs in 2025, 24.5% more establishments than in 2015, and 76.8% of employer establishments had fewer than five employees in 2023. (BLS; U.S. Census Bureau) See details
7. 21.1% of carpet, floor and tile installers were self-employed in 2025, 3.6 times the rate for all workers; the median wage of those on payrolls was $54,390 in May 2025. (BLS; our calculation) See details
8. About 5.47 million U.S. homeowners (5,472 thousand) did a carpeting, flooring, paneling or ceiling-tile project in 2023, spending $4,570 on average. (Harvard JCHS (American Housing Survey)) See details
9. Advertising ran from 1.5% of net sales at Mohawk Industries (2025) to 6.9% at LL Flooring (2023), the year before LL Flooring's bankruptcy, on each company's own expense line. (Company 10-Ks; our calculation) See details
10. The often-quoted 147% return on refinishing hardwood is a 2022 estimate by realtors and remodelers, not a sale price; in the 2025 edition no project recovered more than 100%. (NAR and NARI) See details

How do homeowners use reviews, photos and video when choosing a local business such as a flooring installer?

In 2026, 97% of 1,002 U.S. adults in BrightLocal's Local Consumer Review Survey said they read reviews for local businesses (BrightLocal). The survey covers all local businesses, not flooring alone, and BrightLocal sells review and local-search software to those businesses. In 2026, 41% said they "always" read reviews when browsing for a business, up from 29% a year earlier (BrightLocal). Google's share as a review source fell to 71% from 83% in 2025 (BrightLocal); BrightLocal says YouTube, Instagram and TikTok gained ground but prints no shares for them in the page text.

Pictures attached to a review count for something. In the 2026 survey, 36% said an appealing photograph or video of the product or service with a review was a feature they looked for, tied for sixth place among review features (BrightLocal). In BrightLocal's 2025 survey of 1,026 U.S. adults, Over three-quarters said they consume video when looking for information about local businesses (BrightLocal). The most-used kind was video a business posted about its own products or services, used by more than a third (BrightLocal), and 31% watched videos from everyday people on social media (BrightLocal). BrightLocal publishes neither field dates nor a flooring breakdown.

How much does social media shape flooring choices?

Strongly for younger owners: in an October 2025 survey of 1,000 U.S. owners of homes with at least one wood-floored room, run by Opinium for the floor-finish maker Bona, 67% of Gen Z said social media influences their flooring design decisions (Bona), against 57% of Millennials (Bona), 24% of Gen X (Bona) and 12% of Boomers and older (Bona). Bona does not publish the size of each age group. In the same survey, 61% said wood flooring was a priority when they designed or bought their home (Bona), a share pushed up by a sample that already owns wood floors, and Three-quarters said they would rather restore their wood floors than replace them (Bona). Bona sells refinishing products, so that last answer suits its business.

Search data on design platforms points the same way. Houzz, which says its community holds more than 70 million homeowners and enthusiasts and over 3 million professionals worldwide (Houzz), reported that searches on Houzz for "checkerboard floor" grew 38% in the first three quarters of 2025 against the same months of 2024 (Houzz), and "bathroom checkerboard" searches rose 103% (Houzz). Houzz publishes growth rates only, not search counts.

Renovation video on YouTube has grown for years. Google reported that U.S. watch time of YouTube videos with "home renovation" or "home renovating" in the title rose over 200% from July 2017 to June 2018 against the year before (Think with Google). That counts title matches only, so flooring videos without those words are missed. YouTube's own blog notes that one renovation channel, Mr. Kate, has earned over 400 million views for its home renovation videos (YouTube). The oldest baseline is Google's 2013 research on U.S. DIY home improvement shoppers: 49% of DIYers had watched online video to help with a project (Think with Google), and 65% said they would be more likely to buy from a brand or retailer that offered DIY videos (Think with Google). That is stated intent, and Google did not print sample sizes.

How often do renovating homeowners hire a flooring specialist?

In 2025, 20% of renovating homeowners on Houzz who hired specialty trades hired flooring specialists, according to the 2026 Houzz & Home study, fielded January to March 2026 among registered Houzz users (10,176 of whom renovated in 2025). That put flooring behind electricians (41%), HVAC specialists (40%), plumbers (36%), painters (28%) and carpenters (25%) (Houzz). Overall, 91% of renovating homeowners engaged at least one professional in 2025 (Houzz). On the product side, 34% bought noncarpet flooring for 2025 projects, down 4 percentage points from 2024 (Houzz). Houzz weights its results to its own users, not to all U.S. homeowners, and it sells software and advertising to renovation pros.

What are Google's rules for a flooring business's photos and videos?

Google Business Profile videos can run up to 30 seconds, according to Google's help page as read on November 3, 2026 (Google Business Profile Help). Files can be up to 75 MB (Google Business Profile Help) at 720p or higher (Google Business Profile Help). Photos must be JPG or PNG files between 10 KB and 5 MB, with 720 by 720 pixels recommended and 250 by 250 the minimum (Google Business Profile Help). Those rules apply to every business type. Google's paid Local Services Ads run a separate Flooring services category in the U.S., defined as floor installation, repair, sanding and refinishing, with business and owner background checks and liability insurance required for select advertisers (Google Local Services Help).

What do flooring visualizer vendors claim about sales?

In 2026 the visualizer vendor Roomvo says shoppers who visualize flooring are 5x more likely to convert (Roomvo), but publishes no method for that figure. Roomvo, which sells room visualizer software to flooring retailers and makers, says more than 7,000 retailers and 200+ brands use it (Roomvo) and that its tools have produced over 1 billion+ product visualizations (Roomvo). It also says retailers and makers report up to a 15% annual sales boost (Roomvo). Roomvo gives no sample, period or comparison group for either figure, and shoppers who open a visualizer are already more engaged than those who do not, so the 5x compares self-selected users, not a measured lift.

Earlier claims were smaller. In 2019 the head of Leap Tools, Roomvo's developer, told the trade paper FCNews that most partners saw sales rise between 5% to 10% at launch (FCNews). In the same story, the vinyl plank seller Flooret said sales volume rose 23% and conversion 20% after it switched to Roomvo (FCNews), a single client case with no before-and-after periods published. Houzz, which sells 3D floor-plan tools to pros, said in March 2026 that 22% of homeowners struggled to picture the end result at the start of a project, without naming the survey behind that figure (Houzz).

How many flooring installers are certified, and how large is the shortage?

Certification counts are small. The Ceramic Tile Education Foundation certified its 2,000th Certified Tile Installer in May 2025, 17 years after the program began in 2008 (CTEF). That is a cumulative count of people who passed its tests, not a count of active installers.

Shortage figures from the trade do not agree with each other, and the study behind them is not public. In December 2019 the World Floor Covering Association's chief executive told FCNews the industry would be, on the low side, 3,000 to 6,000 installers short over the next 10 years (FCNews), and that the average CFI-certified installer is 55 and over (FCNews). In 2024 the Floor Covering Education Foundation, which the WFCA formed, described the same 2018 Blackstone report as warning that the industry was on pace to lose 4,000 to 6,000 installers a year for 10 years (FCNews), put the average installer's age at 56 without a source (FCNews), and, citing the Bureau of Labor Statistics, gave 10,600 annual job openings for flooring installers (FCNews). The first is a total shortfall and the second an annual loss, so the two cannot both describe the report correctly.

Who posts the most-viewed flooring installation videos on YouTube?

Mostly DIY and home-improvement creators, not flooring companies. In our November 3, 2026 read of the YouTube Data API, DIY and home-improvement creator channels drew 77.9% of the views of the 507 most-viewed videos returned for "flooring installation", "hardwood floor refinishing" and "tile installation" (our count), and flooring installers, contractors and stores drew 17.9% (our count). We asked YouTube for the top 200 results of each search sorted by view count, worldwide, which gave 507 unique videos from 294 channels (our count), and classified every channel by hand from its title and description. The sample reaches far beyond the United States: channels that list the United States as their country posted 44.8% of the videos (our count), and almost a quarter list no country at all.

Classification caveats: the installer class counts any channel that sells flooring or installation work, from a Toronto hardwood installer to an Indian marble fitter, and includes 18 videos from general remodeling contractors. The class calls rest on thin evidence (no or minimal channel description) for 119 videos, which drew 18.7% of the views (our count); about half of those views went to installer-looking channels with only a name. The big-box retailers Lowe's, The Home Depot, B&Q and Menards posted 31 of the videos (our count) but drew 1.4% of the views. Trade bodies barely appear: the one training video came from an epoxy-floor business that sells classes, and no NWFA or CFI video ranked.

How much of that YouTube attention goes to named flooring companies?

About an eighth. Installer and store channels that name a company drew 12.2% of the views of the 507 videos in our November 2026 sample (our count), and installers vlogging under a personal or channel name with no company named drew another 5.7%. U.S. businesses are a small slice of that: installer and store channels that list the United States as their country drew 2.4% of the views (our count), from 24 of the 115 installer and store videos (our count). Most of the installer views went to channels that list no country, or list Canada or India.

Installer channels are smaller. The median installer, contractor or store channel behind the sample had 20,200 subscribers, against 186,000 for the median DIY creator channel (our count). Still, 20 of the 79 installer channels had 100,000 or more subscribers (our count). The largest whose class rests on a clear description, leaving out general remodelers, was a marble and tile worker's channel in India with 1,450,000 subscribers (our count); a channel named only "diazconstruccion", with no description, had 2,450,000.

Does the picture change between flooring, hardwood and tile searches?

Yes. Installer and store channels drew 27.7% of the views of the 199 most-viewed "tile installation" videos on November 3, 2026 (our count), against 11.7% for "hardwood floor refinishing" (our count), where DIY creators and TV home-improvement shows dominate: media and TV channels posted 13 of the 200 refinishing videos (our count). The three lists overlap little; 61 videos appeared in more than one.

Tile is also where long videos survive: 12.6% of the "tile installation" results ran longer than 20 minutes (our count), almost all step-by-step shower, bathroom and floor tiling tutorials.

How long are the most-viewed flooring videos?

Short. 43.2% of the 507 most-viewed flooring, refinishing and tile videos in our November 3, 2026 sample ran 60 seconds or less (our count), and they drew 76.7% of the views (our count). The median video ran 104 seconds (our count). Videos of 3 minutes or less made up 55.6% of the sample (our count), while 10.3% ran longer than 20 minutes and drew 2.2% of the views (our count). The median clip of 60 seconds or less had 1,745,127 views, against 853,092 for videos longer than 3 minutes (our count). Installers lean on short clips more than creators do: 67.8% of the installer and store videos ran 60 seconds or less, against 40.3% of the DIY creator videos (our count).

Views are concentrated. The most-viewed video, a 4-second clip of a pneumatic flooring nailer posted by a tool-clip compilation channel, had 529,331,302 views (our count), and the 10 most-viewed videos drew 43.8% of all the sample's views (our count). The median video had 1,309,486 views (our count) and 305 of the 507 had at least 1 million (our count). The median video drew 9.0 likes per 1,000 views (our count). View counts include views from ads.

How recent are the most-viewed flooring videos?

Mostly recent. 59.0% of the 507 videos in our November 3, 2026 sample were published in 2023 or later (our count) and 29.2% in 2025 or 2026 (our count); 18.7% predate 2020 (our count). The single most common publication year was 2025, at 17.0% of the sample (our count), Refinishing results lean older than tile results.

How active are flooring makers', retailers' and trade bodies' own YouTube channels?

Quiet next to the creators. Of 13 U.S. flooring makers, retailers and trade bodies, Floor & Decor had the most-subscribed channel, with 109,000 subscribers on November 3, 2026 (our count). It posted 29 videos in the 12 months before our read (our count), and Daltile posted the most, 65 (our count). The 188 videos these channels posted in that year had a median of 587 views each (our count), and 76.6% ran 60 seconds or less (our count). Combined, the 14 channels read had 187,458 subscribers (our count).

4 of the 14 channels posted nothing in the year (our count): Armstrong Flooring, Pergo and both channels tied to the Certified Flooring Installers. Only 2 of the 14 had any video among the 507 most-viewed search results (our count): Armstrong Flooring and Pergo, with how-to videos from 2019 and 2017. Bona's median rests on four videos with millions of views each, and Shaw Floors' channel has millions of total views but only a few hundred subscribers; YouTube view counts include views from ads, which can produce both patterns. We found each channel through a YouTube link on the organisation's own website where one existed, then handle lookups, then a YouTube channel search; the brand table lists the route for each. LL Flooring and NWFA block AI crawlers in robots.txt, so their sites were not read.

Do flooring chains and franchises put video on their local pages?

Almost never. On November 3, 2026 we read 200 U.S. local location and store pages of five flooring franchise and chain brands in a headless browser, 40 per brand, sampled at random from each brand's sitemap (our count). Only 1.0% showed any video: 1.0% embedded a player (one Floor Coverings International page with a Vimeo video and one 50 Floor page with a click-to-play YouTube video, 0.5% of pages), 0.0% ran a background video and 0.0% linked to a single video. Meanwhile 60.0% linked to a YouTube channel, and on every one of those pages there was no video on the page itself (60.0% of all pages). 39.0% had neither a video nor a channel link. None of the 200 linked to TikTok (0.0%).

40 pages read per brand on November 3, 2026 (our count). Each brand's local pages share one template, so the brand rows mean more than the pooled shares. LL Flooring was not read because its robots.txt disallows AI crawlers. Carpet One Floor & Home (566 city pages) and Flooring America (271) were left out because their city pages are store-locator lists that link member stores' own websites; Abbey Carpet & Floor lists no location pages. Per-page file: location-pages.csv. In a hand-check of 24 pages against their rendered code and screenshots, 100.0% of flag values were right after the rules were fixed (our count).

What do flooring location pages show instead of video?

Offers, booking and installation terms. In the same November 3, 2026 read of 200 pages, 100.0% offered online booking or an appointment or estimate request, 77.5% advertised a discount or coupon, 78.0% mentioned financing and 66.0% showed customer reviews or a star rating. 60.0% offered a free or in-home measure, estimate or consultation, and 118 of those 120 pages showed no video. 60.0% offered installation as a service in the page text and 43.5% mentioned an installation warranty or guarantee. Only 20.0% showed a dollar or per-square-foot price, all of them Floor & Decor pages (100.0% of that brand's pages, for products such as tile priced per piece). Social links were near universal for Instagram (96.0%) and common for Facebook (80.0%); The Tile Shop's footer Facebook icon points to the bare facebook.com address, so 0.0% of its pages link to a Facebook page (our count).

Photos stand in for video on some templates, but not before-and-after photos. 42.0% of pages showed a photo gallery, project photos or before-and-after images (42.0% a gallery or project photos, 0.0% before-and-after images): every Floor Coverings International page has an "Inspiration Gallery" section and every Tile Shop page a "Store Photos" carousel. 83 of those 84 pages showed no video.

The split follows the business model. The in-home sellers and installers carry the in-home offer on every page: 50 Floor (100.0%) and Floor Coverings International (100.0%) offer an in-home or free estimate, and every Empire Today page mentions its limited installation warranty (100.0%) and a percent-off sale (100.0%); every Floor Coverings International page answers whether installation carries a warranty (100.0%), but only 30.0% show a review rating. The big-box stores sell installation materials and in-store design appointments: 0.0% of Floor & Decor pages and 0.0% of Tile Shop pages offer installation in the page text, and 0.0% of Floor & Decor pages show reviews. The brands' national homepages use video a little more: 2 of the 5 showed one (our count).

How many flooring contractors are there in the U.S.?

The BLS Quarterly Census of Employment and Wages counted an average of 19,263 private flooring contractor establishments with employees (NAICS 238330) in 2025, employing 80,018 people at an average annual pay of $68,709 (U.S. Bureau of Labor Statistics). The count covers businesses with staff on unemployment insurance, so one-person installers and installers paid as subcontractors are not in it.

Establishments and jobs rose in both five-year periods: from 2015 to 2025 the number of establishments grew 24.5% and jobs 18.2%, while average pay rose 46.8% before inflation (our calculation). The average establishment had 4.2 jobs in 2025 (our calculation).

Census counts agree. County Business Patterns found 17,989 flooring contractor establishments with paid employees in 2023 (U.S. Census Bureau). Most are very small: 13,809 of them had fewer than five employees in mid-March (U.S. Census Bureau), or 76.8% (our calculation).

The 2022 Economic Census counted 17,513 flooring contractor establishments with paid employees and receipts of $24,184,307 thousand, about $24.2 billion (U.S. Census Bureau). That is about $1.38 million per establishment (our calculation). In 2017 the industry's receipts were $18,039,180 thousand (U.S. Census Bureau), so receipts rose 34.1% in five years before inflation (our calculation). Receipts include the flooring material contractors supply.

No agency publishes a count of flooring businesses without employees. Census Nonemployer Statistics stop at building finishing contractors (NAICS 2383), a group that also includes drywall, painting, tile and finish carpentry: 669,136 businesses with no paid staff in 2023 (U.S. Census Bureau), with receipts of $43,975,190 thousand (U.S. Census Bureau). The same group had 128,009 establishments with employees (U.S. Census Bureau), so businesses without staff made up about 83.9% of the group's businesses (our calculation; nonemployer businesses and employer establishments are not quite the same unit).

What work do flooring contractors do?

Mostly hard and resilient flooring: in 2022, work classified as floor contracting (wood, resilient and computer flooring) brought U.S. flooring contractors $14,534,084 thousand of their receipts (U.S. Census Bureau), or 60.1% of the industry total (our calculation), against $4,618,475 thousand for carpet laying or removal (U.S. Census Bureau), 19.1%, and $1,697,447 thousand for tile, terrazzo and mosaic work (U.S. Census Bureau), 7.0% (our calculation). Census counts each establishment's reported kind of work, so tile contractors classified in their own industry (NAICS 238340) are not in these figures.

By type of building, the largest single product line in 2022 was additions, renovations and alterations to single detached homes, at 13.0% of the industry's receipts (U.S. Census Bureau). Flooring for new single detached homes was 9.8% (U.S. Census Bureau). Census publishes separate lines for each building type and for new work, renovation and repair, but no residential or remodeling total.

How many flooring stores are there?

BLS counted 8,929 private floor covering retailer establishments with employees (NAICS 449121) in 2025 (BLS), with 67,307 jobs (BLS) and average annual pay of $70,833 (BLS). In 2015 the same industry, then coded NAICS 442210, had 10,368 establishments (BLS), so the count of flooring stores fell 13.9% in ten years (our calculation) while flooring contractors grew. The 2022 Economic Census put floor covering retailers' sales at $30,606,899 thousand (U.S. Census Bureau). Home centers and warehouse clubs are classified in other retail industries, so their flooring sales are not in these counts.

How many flooring businesses are owned by women or veterans?

Census does not publish owner counts for flooring contractors alone. Its Annual Business Survey counted 120,715 employer firms in building finishing contracting in 2023 (U.S. Census Bureau), of which 10,823 were female-owned (U.S. Census Bureau) and 4,751 were veteran-owned (U.S. Census Bureau): 9.0% and 3.9% (our calculation). The group also includes drywall, painting, tile and finish carpentry firms, and "owned" means owners holding 51% or more.

How many flooring contractors are registered in Washington?

On November 3, 2026, 1,876 Washington contractors held an active registration in the state's Floor Covering and Counter Tops specialty, by our count of the Department of Labor & Industries (L&I) contractor file on data.wa.gov, updated that morning. Another 1,007 were active in the tile and stone specialty, 2,883 in the two together (our count). Of the state open-data portals we searched, Washington's was the only one whose contractor file names a flooring trade.

Floor covering was the state's second-largest contractor specialty after painting and wallcovering, with 11.4% of the 16,387 active specialty registrations and 2.7% of all 68,453 active construction contractor registrations (our count). The specialty count is a floor. 3,241 active registrations of any kind had a flooring word (floor, carpet, tile, hardwood, laminate, vinyl, LVP or rug) in the business name, and 40.8% of those were registered as general contractors, outside both flooring specialties. Counting both groups gives 4,239 active flooring-related registrations (our count). The specialty also includes countertop shops, but they are few: 74.5% of active floor covering registrations had a flooring word in the name and 3.7% only a countertop or stone word. In a random check of 30 active floor covering names, 23 named a flooring trade, 6 gave no trade in the name, 1 was a cleaning-and-dyeing firm and none was a countertop shop.

New licences keep coming. 232 floor covering specialty licences in L&I's file took effect in 2025, against 167 in 2015; the peak year was 2018 with 403 (our count, any status today). Many do not last: of the 4,206 floor covering registrations in the file, 38.6% had expired and 254 were suspended on November 3, 2026. L&I's "active" status means the bond and insurance are on file, not that the firm is working, and a firm that re-licenses gets a new licence number.

To register, L&I requires a specialty contractor to file a $15,000 surety bond, against $30,000 for a general contractor (Washington L&I), plus general liability cover of $200,000 public liability and $50,000 property damage or a $250,000 combined single limit (Washington L&I), and an application fee of $150.20 (Washington L&I). Contractors must hand customers L&I's Model Disclosure Statement on every residential job of $1,000 or more (Washington L&I).

How many flooring contractors does Oregon's contractor board list?

Oregon's Construction Contractors Board (CCB) has no flooring class, so we counted by name: 1,171 active CCB licences had a flooring word in the holder's name on November 3, 2026, 2.6% of the board's 45,698 active licences (our count of the CCB Active Licenses file on data.oregon.gov, updated November 2). All 20 in a random check were flooring or tile businesses. Most flooring-named firms register as general contractors: 55.1% carried the Residential General Contractor endorsement and 36.6% the Residential Specialty endorsement, while 19.0% carried a commercial endorsement. 66 also held the CCB's Lead-Based Paint Renovation Contractor licence.

The median flooring-named Oregon licence was first registered 8.0 years earlier, close to Washington's figure. 86 of the active ones were first registered in 2025, against 47 from 2015 that are still active. Some firms work both sides of the state line: 17.1% of flooring-named Oregon licences had an address outside Oregon, most of them in Washington, and Multnomah, Washington and Clackamas counties around Portland held 39.4% (our count).

Does Florida's state licence file have a flooring licence?

No. Florida's Department of Business and Professional Regulation (DBPR) publishes its construction licence file for download, and on November 3, 2026 its 25 state contractor licence types (general, building, residential, roofing, pool, plumbing, air conditioning and the rest) included 0 for flooring, floor covering, carpet or tile, across 98,399 active state contractor licences (our count). The file does not say which trade a "specialty" licence covers, and county competency cards are not in it.

What does California's flooring licence cover?

California licenses flooring as its own trade. The Contractors State License Board's C-15 Flooring and Floor Covering class covers preparing surfaces and installing carpet, resilient sheet goods, resilient tile and wood floors, including finishing and repair, but not ceramic tile (CSLB). Ceramic, mosaic, quarry, paver and stone tile is a separate class, C-54 (CSLB). CSLB offers lists of licensees by class only through a request form on its data portal, so we did not count C-15 licences.

How many flooring stores appear on OpenStreetMap?

Far fewer than the state registers show. On November 3, 2026, OpenStreetMap, the volunteer-built map, had 1,615 places tagged as flooring shops in the United States, 1,306 tagged as carpet shops and 443 as tile shops (our count through an Overpass mirror). California led with 185 flooring shops, then Texas and Washington; Florida had 74. Washington's 116 mapped flooring shops sit beside 1,876 floor covering contractor registrations, so map counts show what volunteers have mapped, not how many stores there are. The counts are published in wa-lni-flooring-registrations.csv, or-ccb-flooring-named-licenses.csv, fl-dbpr-construction-license-types.csv and osm-flooring-shops.csv (aggregate counts only).

How many flooring installers are there, and what do they earn?

BLS counted about 97,000 jobs for flooring installers and tile and stone setters in 2025, including the self-employed (BLS Occupational Outlook Handbook). Their median annual wage was $54,390 in May 2025 (BLS), a figure from the OEWS employer survey, which leaves out the self-employed.

BLS projects employment in the group as a whole to grow 4.4% from 2025 to 2035 (BLS Employment Projections). The split follows materials. BLS expects carpet installation to keep declining as other flooring becomes more popular, and vinyl and other resilient flooring to drive growth for floor layers (BLS).

Many installers work for themselves. BLS put the self-employed share of the group at 21.1% in 2025 (BLS), against 5.8% across all occupations (BLS), so installers were 3.6 times as likely to work for themselves (our calculation). Specialty trade contractors, the subsector that includes flooring and tile contractors, employed 58% (BLS).

These counts leave out hardwood floor installers. The federal definition of carpenters (SOC 47-2031) includes installing hardwood floors (O*NET), the floor layer occupation excludes wood, and floor sanders and finishers only sand and finish wood floors. Hardwood installers are counted among carpenters, so no published figure isolates them.

How dangerous is flooring work?

Private flooring contractors reported 2.0 nonfatal injury and illness cases per 100 full-time workers in 2024 (BLS), below the 2.3 for all private industry (BLS). Those rates come from employer injury logs, which leave out the self-employed and installers paid as subcontractors and undercount gradual conditions such as knee damage from kneeling. BLS's occupational profile notes that carpet installers and floor sanders and finishers have some of the highest injury and illness rates of all occupations (BLS).

The BLS Census of Fatal Occupational Injuries, which does include the self-employed, counted 15 work deaths in the flooring contractor industry in 2024 (BLS), 5 in 2023 (BLS) and 14 in 2022 (BLS), 34 in three years (our calculation). In 2024, 6 of the 15 were from exposure to harmful substances or environments (BLS). Counts this small swing widely from year to year.

How many flooring contractors are in Florida?

BLS counted 2,103 private flooring contractor establishments with employees in Florida in 2025 (BLS), with 6,859 jobs (BLS) and average annual pay of $62,513 (BLS). That is 10.9% of the country's flooring contractor establishments and 8.6% of its jobs, and the average Florida job paid 91.0% of the national average for the industry (our calculation). Florida's location quotient for the industry's employment was 1.35 (BLS): flooring contractors' share of the state's private jobs was 1.35 times their national share.

In those ten years Florida's establishment count grew 48.8%, its jobs 63.4% and average pay 65.3% before inflation (our calculation), each faster than the national rise.

The 2022 Economic Census counted 1,796 Florida flooring contractor establishments with paid employees (U.S. Census Bureau) and receipts of $1,722,089 thousand (U.S. Census Bureau), up from $1,161,739 thousand in 2017 before inflation (U.S. Census Bureau), a rise of 48.2% and 7.1% of the national industry's 2022 receipts (our calculation). Counted by where the work was done rather than where the contractor is based, flooring contractors did $1,688,377 thousand of construction work in Florida in 2022, behind only California and Texas (U.S. Census Bureau).

Florida also had 689 floor covering stores with employees in 2025 (BLS). Census counts businesses without employees in Florida only for the wider building finishing group (drywall, painting, flooring, tile and finish carpentry together): 71,158 in 2023 (U.S. Census Bureau), against 14,817 establishments with employees (U.S. Census Bureau), so about 82.8% of the group's Florida businesses had no staff (our calculation).

What do flooring installers earn in Florida?

Florida floor layers (except carpet, wood and hard tiles) had a median annual wage of $57,020 in May 2025, according to the BLS OEWS survey (BLS). The survey estimated 1,660 wage-and-salary floor layers in the state (BLS) and 4,070 tile and stone setters (BLS). OEWS counts employees only, so self-employed installers, 21.1% of the trade nationally, are not in these figures.

How big is the U.S. flooring market, according to the companies that sell into it?

U.S. floor covering sales were $33.2 billion in 2024, down about 2.6% from $34.1 billion in 2023, according to Mohawk Industries' annual report for 2025 (Mohawk 10-K, FY2025). Ten years earlier, Mohawk's report for 2015 put 2014 sales at $21.8 billion (Mohawk 10-K, FY2015). Both are nominal dollars. Neither filing names who compiled the total, so these are a manufacturer's statements of an industry estimate, not Mohawk's own sales. The Dixie Group's 2025 report gives the same 2024 total, citing only "the most recent information available" (Dixie 10-K, FY2025).

The filings do not agree on how the market splits by category. By sales dollars in 2024, Mohawk puts carpet and rugs at 33.8% of U.S. flooring sales and resilient flooring (LVT, sheet vinyl and other resilient) at 32.2% (Mohawk 10-K). By square feet sold, Mohawk ranks resilient first at 40.1% and carpet and rugs second at 39.0% (Mohawk 10-K). Dixie's report for the same year puts carpet and rug first by square feet at 40%, with luxury vinyl flooring at 30% and vinyl counted separately at 7% (Dixie 10-K, FY2025). Berkshire Hathaway's description of its subsidiary Shaw Industries says industry estimates put carpet and rugs at approximately 44% of total U.S. flooring consumption in 2024, without saying whether that is dollars or square feet (Berkshire Hathaway 10-K, FY2025). The differences come from how each company groups the categories, so the shares cannot be compared one to one.

The shift toward vinyl shows in Mohawk's own older baseline. In its report for 2015, Mohawk put 2014 U.S. flooring square footage at 56% carpet and rug and 18% resilient and rubber (Mohawk 10-K, FY2015).

What do the public flooring manufacturers report about sales and staff?

Mohawk Industries, which calls itself the world's largest flooring company, reported net sales of $10,785.4 million for 2025, down from $10,836.9 million in 2024 (Mohawk 10-K). About 54% of its 2025 sales came from the United States (Mohawk 10-K), against about 67% of $8.1 billion in 2015 (Mohawk 10-K, FY2015). It employed approximately 40,500 people at the end of 2025, about 15,600 of them in the U.S. (Mohawk 10-K), compared with approximately 34,100 at the end of 2015, when about 20,400 worked in the U.S. (Mohawk 10-K, FY2015). No single customer bought more than 10% of Mohawk's 2025 sales, and its top 10 customers together bought less than 20% (Mohawk 10-K).

Interface's sales rose 5.4% in 2025. Dixie's fell 2.9%, which it attributed to lower floorcovering demand driven by high interest rates and inflation. Dixie's top ten customers accounted for approximately 7% of its 2025 sales (Dixie 10-K). Berkshire Hathaway does not report Shaw Industries' revenue separately. Its 2025 annual report says Shaw sells wholesale to over 42,000 retailers, distributors and commercial users worldwide (Berkshire Hathaway 10-K) through over 1,700 salaried and commissioned U.S. sales staff, and that Shaw's Integrated Solutions business provides project management and installation services (Berkshire Hathaway 10-K).

How much do flooring companies spend on advertising?

Between about 1.5% and 7% of sales, on the companies' own figures. Mohawk Industries charged $163.6 million of advertising and promotion expense to SG&A in 2025, up from $143.7 million in 2024 (Mohawk 10-K), or 1.5% of its net sales (our calculation). Its 2015 report gave the same line as $49,056 thousand for 2015 (Mohawk 10-K, FY2015), so the line rose 233.5% in ten years before inflation (our calculation), while net sales rose about a third. Each company defines the line its own way, so the shares below are each company's own expense line divided by its own net sales, not a like-for-like benchmark.

Interface lists product samples first among its advertising and promotion activities. Dixie said its 2025 selling and administrative costs fell partly because of lower sample and marketing spending (Dixie 10-K).

How fast have the flooring store chains grown?

Floor & Decor operated 270 warehouse-format stores and five small design studios across 39 states at December 25, 2025 (Floor & Decor 10-K, FY2025). Its 10-K for fiscal 2019 described 120 warehouse-format stores across 30 states (Floor & Decor 10-K, FY2019), so the chain grew by 125.0% in six years (our calculation). In fiscal 2025 it opened 20 new warehouse stores and closed one (Floor & Decor 10-K). The stores average approximately 76,000 square feet (Floor & Decor 10-K).

Net sales were $4,684,088 thousand in fiscal 2025 (Floor & Decor 10-K), against $2,045,456 thousand in fiscal 2019 (Floor & Decor 10-K, FY2019), a rise of 129.0% before inflation (our calculation). Total sales rose while comparable store sales, which leave out newly opened stores, fell 1.8% in fiscal 2025 and 7.1% in fiscal 2024, which the company put down mainly to lower consumer demand (Floor & Decor 10-K). Floor & Decor names professional installers and commercial businesses ("Pro") among its customer groups, runs a dedicated Pro sales force in each store, and offers free design services. It states that it does not perform installation services (Floor & Decor 10-K). Installation materials and tools such as grout, mortar, backer board, adhesives and underlayment still made up 20% of its fiscal 2025 sales, $957,195 thousand (Floor & Decor 10-K).

Tile Shop's sales are falling. It operated 140 stores in 31 states and the District of Columbia at the end of 2025, averaging about 20,000 square feet (Tile Shop 10-K). Net sales were $336,820 thousand in 2025, down from $377,146 thousand in 2023 (Tile Shop 10-K). Comparable store sales fell 2.8% in 2025 on lower traffic (Tile Shop 10-K).

How much of flooring retail is installation, and who does the work?

Installation and delivery services made up 14% of LL Flooring's net sales in 2023, the same share as in 2022 and 2021 (LL Flooring 10-K, FY2023). In 2019 the share was 13%, and in 2017 it was 9% (Lumber Liquidators 10-K, FY2019). LL Flooring also reported 2023 sales to Pro customers, which it defines as flooring installers, remodelers and small to medium home builders, of $367.7 million, against $544.1 million to consumers (LL Flooring 10-K).

The Home Depot is the only one of the two big home centers that publishes a flooring sales line. Its Flooring department, including related services, had net sales of $8,232 million in fiscal 2025, 5.0% of the company total, down from 5.7% in fiscal 2023 (Home Depot 10-K). Home Depot says it acts as a general contractor for installations, using third-party licensed and insured installers, and lists flooring among its installation categories. Its services net sales across all categories were $5,654 million in fiscal 2025 (Home Depot 10-K). Lowe's does not break out flooring sales. It says flooring is among the categories that account for most of its installed sales, which independent contractors carry out. On June 2, 2025 Lowe's bought Artisan Design Group, which designs, distributes and installs flooring, cabinets and countertops for home builders and property managers, for $1.3 billion in cash (Lowe's 10-K, FY2025).

What happened to LL Flooring and Armstrong Flooring?

LL Flooring, the former Lumber Liquidators, filed for Chapter 11 in the U.S. Bankruptcy Court for the District of Delaware on August 11, 2024 (LL Flooring 8-K). It had 437 stores at the end of 2023 (LL Flooring 10-K, FY2023), up from 419 in the U.S. and Canada at the end of 2019 (Lumber Liquidators 10-K, FY2019). Net sales had fallen 18.5% to $904.7 million in 2023, with comparable store sales down 19.6% (LL Flooring 10-K).

• August 7, 2024: the board committed to going-out-of-business sales at, and closure of, 94 stores (LL Flooring 8-K).
• August 11, 2024: the company said it had more than 300 continuing stores (LL Flooring press release, Exhibit 99.1).
• September 2024: F9 Investments agreed to buy the assets of approximately 219 stores and inventory at the Sandston, Virginia distribution center (LL Flooring 8-K), 50.1% of the store count at the end of 2023 (our calculation).
• September 30, 2024: the sale to F9 closed (LL Flooring 8-K).

Armstrong Flooring, a resilient and wood flooring maker, filed for Chapter 11 in the same court on May 8, 2022 (Armstrong Flooring 8-K). Its last full year of reported net sales was $649.9 million in 2021 (Armstrong Flooring 10-K, FY2021). About 69% of those sales went to distributors and about 11% to large home centers (Armstrong Flooring 10-K). On July 25, 2022 it closed the sale of substantially all of its North America assets to a buyer group of AHF, LLC and Gordon Brothers (Armstrong Flooring 8-K).

How often do annual reports filed with the SEC mention "luxury vinyl"?

EDGAR full-text search finds 7 documents in 10-K filings filed in 2025 that contain the exact phrase "luxury vinyl", from Mohawk, Floor & Decor, Interface, Tile Shop, Dixie, Live Ventures and one coatings company (SEC EDGAR full-text search). The counts below were run on November 3, 2026. They count documents, including exhibits, in filings of form type 10-K by calendar year of filing. They measure how often public companies use the phrase, not how much vinyl is sold.

How many U.S. homeowners replace floors each year, and what do they spend?

5,472 thousand U.S. homeowners, about 5.47 million, reported a carpeting, flooring, paneling or ceiling-tile project in 2023, according to Harvard's Joint Center for Housing Studies, which tabulated the federal American Housing Survey (Harvard JCHS, Table A-1). They spent an average of $4,570 each (Harvard JCHS) and $25,007 million (about $25.0 billion) in total (Harvard JCHS). The survey category is wider than floors alone, because it also holds wall paneling and ceiling tiles, and it counts both hired and do-it-yourself work.

For scale, 25,775 thousand (about 25.8 million) homeowners reported at least one improvement project of any kind in 2023 (Harvard JCHS). Homeowners can report more than one category, so the counts do not add up. All interior replacement projects, the group that holds flooring, insulation and other major interior work, came to $40,858 million (about $40.9 billion) (Harvard JCHS).

Spending is shifting toward hired work. JCHS found that annual spending on professionally installed improvement projects of all types grew 14 percent in real terms between 2021 and 2023, while DIY spending fell 13 percent (Harvard JCHS). That figure covers every project type, not flooring alone.

How big is the U.S. flooring market, and which materials sell most?

U.S. flooring sales fell 3.2% to $23.072 billion in 2025, according to estimates by the consultancy Market Insights published in the trade magazine Floor Focus (Floor Focus). The same source put 2024 at $24.29 billion at mill selling prices, after residential flooring consumption fell nearly 8% that year (Floor Focus). The two editions use revised bases, so the 2025 decline cannot be worked out from the two totals. Residential flooring is roughly two thirds of the market, and industry sources told the magazine that residential remodel was the weakest segment in 2025, down around 4% (Floor Focus).

These are industry estimates built from producer and import data, not a government count. Floor Focus is flooring trade press, and the figures cover residential and commercial floors together.

Which floors do renovating homeowners choose?

Vinyl or resilient flooring was the top choice for renovated kitchens, picked by 22% of homeowners who upgraded kitchen floors in Houzz's 2025 U.S. Kitchen Trends Study (Houzz). Hardwood followed at 21% (Houzz), ceramic or porcelain tile at 20% (Houzz) and engineered wood at 16% (Houzz). Hardwood stood at 25% two years earlier. Whatever the material, 46% of kitchen renovators chose a wood tone (Houzz). Houzz surveyed 1,620 of its registered users who were homeowners with a recent, current or planned kitchen remodel, between June 27 and July 30, 2024 (Houzz methodology). Houzz sells software and leads to renovation and flooring professionals.

Most kitchen and bathroom jobs include the floor. In the same kitchen study, 65% of renovators upgraded the flooring, against 68% a year earlier (Houzz, Appendix A). In Houzz's 2025 U.S. Bathroom Trends Study, 81% of bathroom renovators upgraded the flooring (Houzz) and 79% chose tile for the shower floor, with porcelain the leading tile at 39% (Houzz). That study gathered answers from 1,738 Houzz-user homeowners between July 6 and July 30, 2025 (Houzz).

Across all renovation types, 34% of homeowners who renovated in 2025 bought noncarpet flooring, down 4 percentage points, and 11% bought carpeting, according to the 2026 U.S. Houzz & Home study (Houzz) (Houzz). Their median renovation spend held at $20,000 (Houzz). The study surveyed 20,358 U.S. Houzz users from January to March 2026; its renovation figures rest on 10,176 homeowners who renovated their primary residence in 2025 (Houzz methodology). The results are weighted to Houzz users, not to all U.S. homeowners.

Buyers say they want real wood. In the National Association of Home Builders' 2024 What Home Buyers Really Want study, 81% of recent and prospective buyers rated hardwood flooring on the main level essential or desirable (NAHB Eye on Housing). In new construction, flooring averaged $15,388 per single-family home in 2024, or 3.6% of construction cost, in NAHB's survey of its builder members (NAHB cost survey). That share was 4.8% in the 1998 survey (NAHB cost survey). NAHB warns that its samples change between years. NAHB is the builders' trade association.

How do homeowners hire for flooring work?

One in five homeowners who renovated in 2025, 20%, hired a flooring specialist, and 17% hired a tile or stone specialist, according to the 2026 U.S. Houzz & Home study (Houzz). Those shares leave out specialists hired through a general contractor, so they understate how often a flooring installer is on the job.

Homeowners usually pick the product themselves. In NAHB's 2024 product survey, remodelers said the customer had the greatest say over carpet in 69% of cases and over other flooring in 62% (NAHB) (NAHB). Home builders reported 43% and 39%. The remodeler answers came from 231 NAHB members in the third-quarter 2024 Remodeling Market Index survey (NAHB).

Worn surfaces are a common trigger. In the 2025 Remodeling Impact Report from the National Association of REALTORS® (NAR) and the National Association of the Remodeling Industry (NARI), upgrading worn-out surfaces, finishes and materials was the most common primary reason consumers gave for remodeling, at 27% (NAR news release).

What does a flooring job cost?

The average U.S. homeowner flooring-type project cost $4,570 in 2023 in the American Housing Survey, but other counts run from $2,519 to $15,388, because each measures a different job.

The American Housing Survey is the only one drawn from a probability sample of U.S. homes. NARI's figures are what remodelers say a described job costs, Angi's come from jobs sold through a lead marketplace that charges flooring contractors, and NAHB's cover whole new houses. None of them is a price list.

What does new or refinished flooring recover when a home sells?

NAR's 2022 Remodeling Impact Report estimated that refinishing hardwood floors recovers 147% of its cost at resale and new wood flooring 118%, the two highest returns among interior projects in that report (NAR) (NAR). These are estimates, not sale prices. REALTORS estimated the value a described project would add, and NARI remodelers estimated its cost. In the 2022 report, refinishing was put at $3,400 against $5,000 of added value, and new wood flooring at $5,500 against $6,500 (NAR/NARI report) (NAR/NARI report).

The estimate moves a lot from one edition to the next:

Each edition rests on a few thousand answers. For 2022, NAR emailed its interior-project survey to a random sample of 47,907 members and received 2,287 responses (NAR methodology). NARI's cost survey drew 210 responses from 5,778 member companies (NAR methodology), and the homeowner side was a HouseLogic.com survey of 1,182 consumers (NAR methodology). The 2019 edition used 2,485 REALTOR responses from a sample of 52,491 (NAR methodology). In 2019, 16% of REALTORS said they had suggested that sellers put in new wood flooring before listing (NAR/NARI 2019 report).

Homeowners like the result either way. Both hardwood refinishing and new wood flooring received a perfect Joy Score of 10 in the 2022 report, a measure built from the share of homeowners who were happy or satisfied with the finished project (NAR/NARI report).

The 147% figure is often attached to wood floors in general. A December 2024 article on NAR's own news site said the 2022 report "found that wood floors offer a 147% return on investment" (NAR REALTOR News), but the report gives 147% for refinishing existing hardwood only and 118% for new wood flooring. The 2025 edition charts no wood flooring project at all, yet repeaters now label the 2022 figures "2025" (see what the popular numbers really say).

What formaldehyde limits apply to the wood cores in laminate and engineered flooring?

Since June 1, 2018, every composite wood panel sold or imported in the United States, and every finished good made from one, must meet EPA's TSCA Title VI emission limits (40 CFR 770.10). The federal limits match California's Phase 2 limits and are measured in a large test chamber (ASTM E1333). The table compares the federal limits with California's two phases, as written in each rule.

Sources: EPA, 40 CFR 770.10 and California Air Resources Board, 17 CCR 93120.2, Table 1.

The California Air Resources Board approved its airborne toxic control measure for composite wood on April 26, 2007 (CARB). Congress wrote the same limits into federal law in the Formaldehyde Standards for Composite Wood Products Act, enacted on July 7, 2010 (EPA, Federal Register). EPA's implementing rule of December 2016 put the annualized cost at $38 million to $83 million a year at a 3% discount rate, against quantified health benefits between $64 million and $186 million a year, mostly from lower cancer risk (EPA, 81 FR 89674).

Two parts of the rule matter for flooring in particular. Goods with no more than 144 square inches of composite wood skip the labelling rule, but EPA said the exception does not cover products laid in multiples to make a larger surface, and named flooring as the example (EPA, 81 FR 89674). And from March 22, 2024, makers of laminated products, meaning a wood veneer glued to a particleboard, MDF or veneer core, have had to meet the rules for hardwood plywood panel producers, not just those for fabricators (40 CFR 770.2). EPA's latest change, an update to the test standards the rule cites, takes effect on November 27, 2026 and leaves the ppm limits as they are (EPA, 91 FR 67771).

What did the Lumber Liquidators laminate case find and cost?

In March 2016 CDC/ATSDR put the extra lifetime cancer risk from the highest-emitting Lumber Liquidators laminate tested by the Consumer Product Safety Commission at 6 to 30 extra cases per 100,000 people, up from the 2 to 9 it had published a month earlier (CDC/ATSDR statement). The first report had used the wrong ceiling height in its indoor air model, so its air levels were about 3 times too low. The estimate assumes a resident breathes the flooring's formaldehyde all day, every day, for two years.

The case began with a 60 Minutes broadcast on March 1, 2015, which tested 31 boxes of laminate bought at Lumber Liquidators stores in five states (CDC/ATSDR report). CDC/ATSDR's findings rest on 43 samples from 11 manufacture lots of Chinese-made laminate (made 2012-2014) that CPSC tested, and the agency says they should not be generalised to all laminate flooring (CDC/ATSDR report). Its model put formaldehyde from the new flooring alone, in 95% of the samples, at levels up to between 185 and 930 micrograms per cubic metre of air (CDC/ATSDR report).

Two federal prosecutions followed, as reported by the Justice Department:

• Lacey Act (illegally logged timber in hardwood flooring): sentenced in February 2016 to pay $13.15 million, including $7.8 million in criminal fines (DOJ). DOJ called it the first felony conviction for importing illegal timber and the largest Lacey Act criminal fine to that date (DOJ).
• Securities fraud (a false statement to investors denying the 60 Minutes allegations): a deferred prosecution agreement in March 2019 with a total penalty of $33 million, equal to the company's net profit on its Chinese laminate from January 16 to May 7, 2015 (DOJ). The SEC's disgorgement of $6,097,298.42 was credited inside that total (DOJ).
• The company stopped selling all laminate flooring from China in May 2015, according to DOJ (DOJ).

What silica limits apply to cutting tile, stone and concrete on flooring jobs?

OSHA's construction silica standard limits respirable crystalline silica to 50 µg/m3 averaged over an 8-hour shift, with an action level of 25 µg/m3 that triggers exposure assessment (29 CFR 1926.1153). On flooring jobs it reaches tasks such as cutting tile and stone on masonry saws and grinding concrete floors, which have their own rows in the standard.

Employers can skip air sampling for a task if they follow its row in the standard's Table 1 exactly:

Any worker who must wear a respirator under the standard for 30 or more days a year must be offered medical exams at no cost, repeated at least every three years (29 CFR 1926.1153).

When does EPA's lead paint rule apply to flooring work in older homes?

EPA's Renovation, Repair and Painting rule applies to paid work that disturbs painted surfaces in housing built before 1978 and in child-occupied facilities (40 CFR 745.103). Flooring contractors fall under it when their work in those buildings disturbs painted surfaces.

• Small jobs are exempt: disturbing 6 square feet or less of painted surface per room indoors, or 20 square feet or less outside, counts as minor repair, unless the work uses prohibited practices, replaces windows or involves demolition (40 CFR 745.83).
• Since April 22, 2010, firms doing covered renovations must hold EPA certification (40 CFR 745.81), and they must be re-certified every 5 years (40 CFR 745.89).
• A renovator who takes the refresher course without hands-on training is certified for 3 years, against 5 years with hands-on training (40 CFR 745.90).

How do federal asbestos rules treat old vinyl and asphalt floor tile?

EPA's asbestos air rule (NESHAP) classes resilient floor covering with more than 1 percent asbestos as Category I nonfriable material; it becomes regulated asbestos-containing material once it is friable or is sanded, ground, cut or abraded (40 CFR 61.141). In a renovation of a building covered by the rule, the full removal requirements apply at 160 square feet of regulated material on building components, or 260 linear feet on pipes (40 CFR 61.145). Houses and residential buildings with four or fewer units are outside the NESHAP's definition of a facility.

Making or importing asbestos flooring felt has been banned under EPA's 1989 rule, one of five product types EPA lists as still banned under it (EPA). A further EPA rule, in effect since June 24, 2019, stops discontinued products such as vinyl-asbestos floor tile from returning to the market without EPA review (EPA). In March 2024 EPA finalised a ban on ongoing uses of chrysotile, the only asbestos still imported; that rule targets industrial uses, while asbestos tile already in buildings falls under EPA's November 2024 legacy-use risk evaluation and the NESHAP (EPA).

What are the maximum federal penalties in 2026?

In 2026 the maximum federal OSHA penalty is $16,550 for a serious violation and $165,514 for a willful or repeated one, the amounts set in January 2025 (Department of Labor, 90 FR 1854). The Department of Labor made no 2026 adjustment for inflation: the October-November 2025 funding lapse stopped BLS publishing the October 2025 consumer price index the law requires, so the 2025 amounts stay in use (Department of Labor, 91 FR 31358).

What duties apply to imported engineered wood and vinyl flooring from China?

Engineered (multilayered) wood flooring from China has carried antidumping and countervailing duties since December 2011, and both orders were continued from June 23, 2023 after a second five-year review by the Commerce Department and the U.S. International Trade Commission (Commerce, 88 FR 45142). The original antidumping order set a 58.84% cash-deposit rate for Chinese exporters without their own rate (Commerce, 76 FR 76690), and the subsidy order an all-others rate of 1.50% (Commerce, 76 FR 76693). Rates for individual exporters change in yearly reviews. In the 2023 review Commerce found that ending the antidumping order would likely bring dumping margins up to 25.62 percent (Commerce, 88 FR 19923).

Snap-together PVC floor tiles and planks (HTS 3918.10.1000) fall under the Section 301 duties on Chinese goods. USTR raised the List 3 duty to 25 percent in May 2019 (USTR, 84 FR 61674), then excluded snap-together PVC flooring for imports from September 24, 2018 to August 7, 2020 (USTR, 84 FR 61674).

Do flooring contractors need a state licence?

In Florida, no: state law bars local governments from requiring a state or local licence for flooring, along with painting, cabinetry, tile and similar trades that do not match a state contractor category (Fla. Stat. 489.117). A county that includes an area of critical state concern may still offer a licence for those trades. Other states license flooring as its own trade:

• California: the Contractors State License Board's C-15 Flooring and Floor Covering classification covers surface preparation, carpet, resilient sheet and tile, and wood floors with finishing and repair; ceramic tile is a separate classification (CSLB).
• Louisiana: the State Licensing Board for Contractors lists Flooring and Decking, classification 1.3, as a trade-exam subclassification of Building Construction, covering stone, resilient flooring (vinyl, bamboo, parquet, cork and others), ceramic tile, terrazzo, carpet and epoxy flooring (LSLBC).

What do the popular flooring numbers really say?

"Refinishing hardwood returns 147%, new wood floors 118%"

These are real estate agents' estimates from one edition of a survey, and the newest edition does not repeat them. The 2022 Remodeling Impact Report by the National Association of Realtors (NAR) and the remodelers' trade group NARI found that, among interior projects, refinishing hardwood floors recovered an estimated 147 percent of its cost and new wood flooring 118 percent (NAR 2022). Each figure divides two guesses about a hypothetical 2,495-square-foot house: realtors estimated a refinish would add $5,000 at resale, and NARI members put its cost at $3,400 (NAR 2022). No sale prices were measured. The realtor side was an emailed survey of 47,907 NAR members, of whom 2,287 answered (NAR 2022).

The ratio moves from edition to edition. In 2017 new wood flooring recovered 91 percent (NAR 2017, archived) and a refinish 100 percent (NAR 2017, archived); in 2019 new wood flooring was at 106 percent and a refinish at 100 percent (NAR 2019). In the 2025 edition the highest estimated recovery on any project was 100%, for a new steel front door, and no wood flooring project is among the 12 it charts (NAR 2025), although homeowners still gave new wood floors a Joy Score of 9.1 out of 10 (NAR 2025). The 2025 cost side rests on 177 responses from NARI members (NAR 2025).

Repeaters now date the 2022 numbers to 2025. Clever Real Estate wrote in April 2026 that a refinish returns 147%, "the highest ROI of any interior project" in NAR's 2025 report (Clever Real Estate), and iBuyer.com called 147% one of the report's "2025 figures" in May 2026 (iBuyer.com). A flooring retailer, Carpet Exchange, gives 147% with no edition at all (Carpet Exchange). The only sale-price figure we found measures something narrower: in a 2016 analysis of more than 2 million listings (CNBC), Zillow found that listings mentioning "hardwood floors" sold for two percent more than expected (CNBC, reporting Zillow). Use instead: "In 2022, realtors estimated a hardwood refinish would recoup about 147% of its cost (NAR/NARI); in the 2025 edition the top project recouped 100%", and call both estimates.

"54% of buyers will pay more for hardwood floors"

It is a 2013 survey answer about homes bought in 2010-2012, now credited to the wrong organisations. NAR's 2013 Home Features Survey, an online panel of 2,005 households that had bought a home in 2010-2012 (NAR), found 54% were willing to pay more for hardwood floors, fifth after central air conditioning, new kitchen appliances, a walk-in closet and granite countertops (NAR). That is what buyers said they would do, not what they paid. The dollar figure that travels with it, $2,080, appears in 24/7 Wall St.'s April 2013 write-up of NAR's data (24/7 Wall St., archived); NAR's own slides print no hardwood dollar amount.

Mullican Flooring, a hardwood maker, credits the 54% to "a study by USA Today" (Mullican Flooring). Greenply, a wood-panel maker, credits 54% to a National Wood Flooring Association survey (Greenply). iBuyer.com credits the NWFA with a hardwood premium of $2,080 to $6,500 (iBuyer.com), joining the 2013 buyer answer to NAR's 2022 estimate for new wood floors. The NWFA's own consumer site cites an undated survey of real estate agents that found homes with wood floors could sell for as much as 10 percent more (NWFA), an opinion poll of agents with no sample size given. Use instead: "In 2013, 54% of recent buyers told NAR they would pay more for hardwood floors", with the year and the word "said".

"LVP lasts 20 years, laminate 15 to 25, hardwood 100"

None of the three was measured, and the oldest source has no luxury vinyl plank row at all. The hardwood and laminate numbers come from a 2007 study by the National Association of Home Builders, sponsored by Bank of America Home Equity, built from a summer 2006 telephone survey of manufacturers, trade associations and researchers (NAHB, via Port of Seattle). It said all natural wood floorings have a life expectancy of 100 years or more (NAHB), gave laminate 15-25 years (NAHB), and said vinyl floors last up to 50 years (NAHB). The study calls itself a general guideline, not a warranty. The home inspectors' association InterNACHI keeps the wood and laminate figures in its current chart but lists vinyl at 25 years, with no method given (InterNACHI).

Retailers fill the LVP gap themselves. Carpet Exchange says most luxury vinyl floors last between 15 and 25 years (Carpet Exchange), and a Floor Coverings International franchise says vinyl plank lasts 10 to 20 years on average (Floor Coverings International); neither names a test or a source. The place "20 years" does appear in writing is a warranty. A January 2021 LL Flooring vinyl plank warranty covers an 8-mil wear layer for 20 years and a 20-mil layer for life (LL Flooring warranty), and its "Lifetime" term lasts only as long as the original purchaser owns the floor (LL Flooring warranty). Use instead: the warranty term and wear-layer thickness of the specific product, and say that a warranty is not a measured lifespan.

"Lumber Liquidators laminate had 20 times the legal formaldehyde"

The broadcast, the litigants and the health agency said three different things. Lumber Liquidators' own annual report dates the allegations to a 60 Minutes episode that aired on March 1, 2015 (Lumber Liquidators 10-K). Fortune, citing Reuters, reported that the program found only one of 31 samples compliant with California's formaldehyde limit (Fortune); the company disputed the test method. The larger multiple came from a plaintiffs' attorney, who told the program that some products his side tested were close to 20 times the allowed level (Woodworking Network). A class-action law firm restated that as the report's finding: laminate with "up to 20 times the legal amount" (Class Law Group).

The health numbers came a year later and are model estimates. The Consumer Product Safety Commission tested specific laminate types made in China between 2012 and 2014 and sold at Lumber Liquidators (CDC), 33 samples in all, which the first CDC/ATSDR report in February 2016 said posed a low cancer risk (Lumber Liquidators 10-K). That report used a wrong ceiling height, so its air concentrations were about 3 times too low (CDC). The corrected estimate, for breathing the highest modelled levels all day, every day for two years, is between 6 and 30 extra lifetime cancer cases per 100,000 people (CDC), up from 2 to 9 in the first report (CDC). An insurance program manager's blog still says the episode aired in August 2015 and that "the likelihood of cancer was actually three times higher, or 6-30 cases per 100,000" (Distinguished Programs). Use instead: CDC/ATSDR's wording: 6 to 30 extra cases per 100,000 people under a worst-case two-year exposure, for specific Chinese-made laminate made in 2012-2014.

"Video lifts conversions 80%"

It is one vendor's best case, carried to flooring by a video seller. EyeView, which sold landing-page video, reported in November 2009 that its first test on one client's landing page lifted conversion by over 80 percent (EyeView, archived); its case study for that client, the online tutor TutorVista, gives 86 percent for first-time visitors (EyeView, archived). Its 2010 white paper says the boost was over 80% only "in some cases" (EyeView, archived), and the one other test it describes in full found almost 32 percent (EyeView, archived). Unbounce, a landing-page software vendor, turned it into a general rule in August 2010: video "can increase conversion by 80%" (Unbounce, archived). The flooring versions we found are on one video production company's pages. Flooring installers are told that "recent studies" show landing page conversions rise by as much as 80% (Beverly Boy Productions), and floor covering stores that video improves them by 80% or more (Beverly Boy Productions). No flooring business was in any of the tests. Use instead: no general figure exists; test video on the specific page.

"78% of flooring customers start their search online"

The 78% has no source we could find; the oldest traceable version is a 2013 lender's survey with about 150 flooring shoppers. A marketing statistics site opens a list of 98 flooring statistics, none sourced, with "78% of flooring customers start their search online before visiting a showroom" (Marketing LTB); the same list says 69% of flooring companies do not use video testimonials (Marketing LTB). The nearest measured figure is from GE Capital Retail Bank, which sold store financing to flooring retailers. Its 2013 Major Purchase Shopper Study, as reported by Floor Covering News, found more than 84% of flooring shoppers started their search online from home (Floor Covering News), and 90% of flooring shoppers still bought in a store (Floor Covering News). It surveyed 3,220 recent big-ticket buyers, most of them its own cardholders, with 150+ in the flooring category (Floor Covering News). Use instead: the 2013 figure with its year, its sponsor and its flooring sample of about 150.

"Moisture failures cost the flooring industry $2.4 billion a year"

It is an unsourced estimate for commercial buildings that sellers of moisture testing now apply to homes. An Interiors+Sources continuing-education article presents it as what North American commercial property owners spend each year, an estimated $2.4 billion, on remediation of structures and floor coverings after moisture-related failures (Interiors+Sources). A concrete testing firm repeated the commercial figure, $2.4 billion, in May 2023 (CTLGroup). Wagner Meters, which sells moisture meters, widens it to "contractors, businesses, and homeowners": about $2.4 billion a year (Wagner Meters). None of them names a study, a survey, a year or a method, and we did not find where the estimate started. Use instead: no counted figure exists; describe moisture testing without a national dollar total.

Every popular claim our research pages trace, 701 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about flooring contractor video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 542 figures from 57 publishers.

On November 3, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Quarterly Census of Employment and Wages open data, occupation wage estimates (through the BLS data API), Employment Projections, the Occupational Outlook Handbook, injury rates and the Census of Fatal Occupational Injuries; Census County Business Patterns, Nonemployer Statistics, the 2017 and 2022 Economic Census and the Annual Business Survey (through the Census data API); O*NET; the filings of Mohawk Industries, Floor & Decor, LL Flooring, Tile Shop, Interface, The Dixie Group, Armstrong Flooring, Berkshire Hathaway, Home Depot and Lowe's and EDGAR full-text search; Harvard's Joint Center for Housing Studies, NAR and NARI, NAHB, Houzz, Angi and Floor Focus; BrightLocal, Google, YouTube, Bona, Roomvo, CTEF and FCNews; EPA, OSHA, the Labor Department, CDC/ATSDR, the Justice Department, the California Air Resources Board, the Commerce Department and USTR in the Federal Register, and the licensing laws and boards of Florida, California, Louisiana and Washington; and the pages behind each popular claim. Where a site refuses automated requests we read an Internet Archive copy. Our registration counts come from the Washington Department of Labor & Industries and Oregon Construction Contractors Board files on data.wa.gov and data.oregon.gov and Florida DBPR's licence file, our location-page figures from pages we read in a headless browser, and our YouTube figures from the YouTube Data API, all on the same day. We left out NWFA's website, TikTok, Yelp and several news sites (their robots.txt blocks AI agents), Floor Trends, Floor Covering Weekly, the Tile Council and Wood Floor Business (bot walls or blocked agents), California's licence list and Nevada's (request forms only), and surveys that publish no sample size or field dates.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Our YouTube read follows YouTube's ranking. The 507 videos are what YouTube's search returned for three queries sorted by views on one day, worldwide, not a census of flooring video; counts are snapshots and include views from ads. We classified channels by hand, and 119 videos rest on thin channel descriptions.
• Location pages are templated. Within a franchise brand most features are set by the brand's template, so our location-page shares mostly describe which brands' templates carry a feature, not what independent installers choose.
• Hardwood installers have no occupation code of their own. BLS counts them with carpenters, and Census publishes no count of flooring businesses without employees or of women- and veteran-owned flooring firms; those figures cover all building finishing trades.
• Only Washington's open data names a flooring trade. Our registration counts cover one state's specialty and one state's business names; California, Arizona and Nevada publish their lists only through forms or behind bot walls.
• Market sizes and returns are estimates. The industry totals in company filings name no compiler, Floor Focus's figures are a consultancy's estimates, and NAR's cost-recovery figures are realtors' and remodelers' guesses about a described project, not sale prices.
• Most figures describe the U.S.; YouTube results are worldwide, and the vendor and trade figures (Roomvo, Bona, BrightLocal, Houzz, FCNews) come from organizations that sell into the market.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/flooring-contractor-video-statistics#DRV-203. To cite the page as a whole:

Mark Studios. "Flooring Contractor Video Statistics." Last verified Nov 3, 2026. https://www.markstudios.com/research/flooring-contractor-video-statistics

@misc{markstudios_flooring_contractor_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Flooring Contractor Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/flooring-contractor-video-statistics},
  note = {Last verified 2026-11-03}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

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32. U.S. Census Bureau, Annual Business Survey 2023, company summary, NAICS 2383 (Census Data API) (2025-07). Accessed 2026-11-03.
33. Washington State Department of Labor & Industries, Register as a contractor (undated). Accessed 2026-11-03.
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41. U.S. Bureau of Labor Statistics, TABLE A-1. Fatal occupational injuries by industry and event or exposure, all United States, 2023 (2024-12). Accessed 2026-11-03.
42. U.S. Bureau of Labor Statistics, TABLE A-1. Fatal occupational injuries by industry and event or exposure, all United States, 2022 (2023-12). Accessed 2026-11-03.
43. U.S. Census Bureau, 2022 Economic Census: Summary Statistics, NAICS 238330, Florida (Census Data API) (2025). Accessed 2026-11-03.
44. U.S. Census Bureau, 2017 Economic Census: Summary Statistics, NAICS 238330, Florida (Census Data API) (2020). Accessed 2026-11-03.
45. U.S. Census Bureau, 2022 Economic Census: Construction: Value of Construction Work for Location of Construction Work, NAICS 238330 (Census Data API) (2025). Accessed 2026-11-03.
46. U.S. Census Bureau, Nonemployer Statistics 2023, NAICS 2383, Florida (Census Data API) (2025). Accessed 2026-11-03.
47. U.S. Census Bureau, County Business Patterns 2023, NAICS 2383, Florida (Census Data API) (2025-06). Accessed 2026-11-03.
48. U.S. Bureau of Labor Statistics, OEWS series OEUS120000000000047204213 (BLS Public Data API v2) (2026-04). Accessed 2026-11-03.
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51. Mohawk Industries, Inc. (Form 10-K filed with the SEC), Mohawk Industries, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-24). Accessed 2026-11-03.
52. Mohawk Industries, Inc. (Form 10-K filed with the SEC), Mohawk Industries, Inc. Form 10-K for the fiscal year ended December 31, 2015 (2016-02-29). Accessed 2026-11-03.
53. The Dixie Group, Inc. (Form 10-K filed with the SEC), The Dixie Group, Inc. Form 10-K for the fiscal year ended December 27, 2025 (2026-03-26). Accessed 2026-11-03.
54. Berkshire Hathaway Inc. (Form 10-K filed with the SEC), Berkshire Hathaway Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-03-02). Accessed 2026-11-03.
55. Interface, Inc. (Form 10-K filed with the SEC), Interface, Inc. Form 10-K for the fiscal year ended December 28, 2025 (2026-02-25). Accessed 2026-11-03.
56. Tile Shop Holdings, Inc. (Form 10-K filed with the SEC), Tile Shop Holdings, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-26). Accessed 2026-11-03.
57. Floor & Decor Holdings, Inc. (Form 10-K filed with the SEC), Floor & Decor Holdings, Inc. Form 10-K for the fiscal year ended December 25, 2025 (2026-02-19). Accessed 2026-11-03.
58. LL Flooring Holdings, Inc. (Form 10-K filed with the SEC), LL Flooring Holdings, Inc. Form 10-K for the fiscal year ended December 31, 2023 (2024-03-01). Accessed 2026-11-03.
59. Floor & Decor Holdings, Inc. (Form 10-K filed with the SEC), Floor & Decor Holdings, Inc. Form 10-K for the fiscal year ended December 26, 2019 (2020-02-20). Accessed 2026-11-03.
60. Lumber Liquidators Holdings, Inc. (Form 10-K filed with the SEC), Lumber Liquidators Holdings, Inc. Form 10-K for the fiscal year ended December 31, 2019 (2020-02-25). Accessed 2026-11-03.
61. The Home Depot, Inc. (Form 10-K filed with the SEC), The Home Depot, Inc. Form 10-K for the fiscal year ended February 1, 2026 (2026-03-18). Accessed 2026-11-03.
62. Lowe's Companies, Inc. (Form 10-K filed with the SEC), Lowe's Companies, Inc. Form 10-K for the fiscal year ended January 30, 2026 (2026-03-23). Accessed 2026-11-03.
63. LL Flooring Holdings, Inc. (Form 8-K filed with the SEC), LL Flooring Holdings, Inc. Form 8-K dated August 11, 2024 (Items 1.03 and 2.05) (2024-08-12). Accessed 2026-11-03.
64. LL Flooring Holdings, Inc. (press release filed as Exhibit 99.1 to Form 8-K), LL Flooring Initiates Voluntary Chapter 11 Process Pursuing Going-Concern Sale of Business (Exhibit 99.1) (2024-08-12). Accessed 2026-11-03.
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73. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search: "luxury vinyl", form 10-K, 2018 (2026-11-03). Accessed 2026-11-03.
74. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search: "flooring installation", form 10-K, 2015 (2026-11-03). Accessed 2026-11-03.
75. U.S. Securities and Exchange Commission (EDGAR full-text search), EDGAR full-text search: "flooring installation", form 10-K, 2025 (2026-11-03). Accessed 2026-11-03.
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116. U.S. Environmental Protection Agency (eCFR, Office of the Federal Register), eCFR :: 40 CFR 19.4 -- Statutory civil monetary penalties, as adjusted for inflation, and tables. (2025-01-08). Accessed 2026-11-03.
117. International Trade Administration, U.S. Department of Commerce (Federal Register), Multilayered Wood Flooring From the People's Republic of China: Continuation of Antidumping and Countervailing Duty Orders (88 FR 45142) (2023-07-14). Accessed 2026-11-03.
118. International Trade Administration, U.S. Department of Commerce (Federal Register), Multilayered Wood Flooring From the People's Republic of China: Amended Final Determination of Sales at Less Than Fair Value and Antidumping Duty Order (76 FR 76690) (2011-12-08). Accessed 2026-11-03.
119. International Trade Administration, U.S. Department of Commerce (Federal Register), Multilayered Wood Flooring From the People's Republic of China: Countervailing Duty Order (76 FR 76693) (2011-12-08). Accessed 2026-11-03.
120. International Trade Administration, U.S. Department of Commerce (Federal Register), Multilayered Wood Flooring From the People's Republic of China: Final Results of Expedited Second Sunset Review of the Antidumping Duty Order (88 FR 19923) (2023-04-04). Accessed 2026-11-03.
121. Office of the United States Trade Representative (Federal Register), Notice of Product Exclusions: China's Acts, Policies, and Practices Related to Technology Transfer, Intellectual Property, and Innovation (84 FR 61674) (2019-11-13). Accessed 2026-11-03.
122. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 489.117 Registration; specialty contractors. (2026). Accessed 2026-11-03.
123. Contractors State License Board (California), C-15 - Flooring and Floor Covering Contractors (undated). Accessed 2026-11-03.
124. Louisiana State Licensing Board for Contractors, Exams & Classifications - Louisiana State Licensing Board for Contractors (undated). Accessed 2026-11-03.
125. National Association of REALTORS (with NARI), 2022 Remodeling Impact Report (2022-04). Accessed 2026-11-03.
126. National Association of REALTORS (with NARI), 2017 Remodeling Impact Report (2017-09). Accessed 2026-11-03.
127. National Association of REALTORS (with NARI), 2019 Remodeling Impact Report (2019-10). Accessed 2026-11-03.
128. National Association of REALTORS (with NARI), 2025 Remodeling Impact Report (2025-04-09). Accessed 2026-11-03.
129. Clever Real Estate (agent-matching company; repeater), Do Hardwood Floors Increase Your Home's Value? (2026-04-27). Accessed 2026-11-03.
130. iBuyer.com (home-selling marketplace; repeater), Does New Flooring Increase Home Value? (2026-05-27). Accessed 2026-11-03.
131. Carpet Exchange (flooring retailer; repeater), The True Cost of Hardwood Flooring (And Why It's Still Worth It) (undated). Accessed 2026-11-03.
132. CNBC (reporting a Zillow analysis), Fixing up your home? Here's what pays off (2016-04-14). Accessed 2026-11-03.
133. National Association of REALTORS, 2013 Home Feature Survey (webinar slides) (2013-07-23). Accessed 2026-11-03.
134. 24/7 Wall St. (reporting NAR data), The Most Popular Home Improvements (2013-04-23). Accessed 2026-11-03.
135. Mullican Flooring (hardwood flooring maker; repeater), Hardwood Floors: Investing in Your Home (undated). Accessed 2026-11-03.
136. Greenply (wood panel maker; repeater), Does Wood Flooring Increase Home Value? Here's What the Experts Say (2025-07-10). Accessed 2026-11-03.
137. National Wood Flooring Association (trade body), Get Moving: The Value of Wood Flooring (2019-06-21). Accessed 2026-11-03.
138. National Association of Home Builders (copy reproduced by the Port of Seattle), Study of Life Expectancy of Home Components (in SEA-SIPP Technical Report Appendix C) (2007-02). Accessed 2026-11-03.
139. InterNACHI (International Association of Certified Home Inspectors), InterNACHI's Standard Estimated Life Expectancy Chart for Homes (undated). Accessed 2026-11-03.
140. Carpet Exchange (flooring retailer; repeater), How Long Does Luxury Vinyl Plank Flooring Last? Durability Explained (undated). Accessed 2026-11-03.
141. Floor Coverings International, West Atlanta (flooring franchise; repeater), How Long Does Luxury Vinyl Plank Flooring Last? (undated). Accessed 2026-11-03.
142. Lumber Liquidators / LL Flooring (flooring retailer), Limited Residential Consumer Warranty, Quick Click & Glue Waterproof Luxury Vinyl Plank (LVP), TRNQ LVP (2021-01-22). Accessed 2026-11-03.
143. Lumber Liquidators Holdings, Inc. (Form 10-K for 2015, SEC), Form 10-K for fiscal year 2015 (2016-02-29). Accessed 2026-11-03.
144. Fortune (reporting Reuters on CBS 60 Minutes), Lumber Liquidators: The '60 Minutes' report is wrong (2015-03-02). Accessed 2026-11-03.
145. Woodworking Network (trade press, quoting attorney Richard Drury on 60 Minutes), 60 Minutes Widens Lumber Liquidators Exposé (2015). Accessed 2026-11-03.
146. Class Law Group (plaintiffs' law firm; repeater), Lumber Liquidators' consumers and investors seek answers on formaldehyde in flooring (2015-03-05). Accessed 2026-11-03.
147. CDC / Agency for Toxic Substances and Disease Registry, Laminate Flooring Test Results - Health Issues and Solutions (2016). Accessed 2026-11-03.
148. CDC / Agency for Toxic Substances and Disease Registry, Statement Regarding Changes in the CDC/ATSDR Formaldehyde in Laminate Flooring Report (2016-03). Accessed 2026-11-03.
149. Distinguished Programs (insurance program manager; repeater), CDC Underestimates Health Risk of Lumber Liquidators Laminate (2016-02-26). Accessed 2026-11-03.
150. EyeView Digital (landing-page video vendor), Another Video Conversion Success Story (2009-11-10). Accessed 2026-11-03.
151. EyeView Digital (landing-page video vendor), EyeView case study: TutorVista (2010-02). Accessed 2026-11-03.
152. EyeView Digital (landing-page video vendor), EyeView White Paper: Making Video Accountable (2010). Accessed 2026-11-03.
153. Unbounce (landing-page software vendor; repeater), The Benefits of Using Video on Landing Pages (2010-08). Accessed 2026-11-03.
154. Beverly Boy Productions (video production vendor; repeater), Video Production for Flooring Installers in the US (undated). Accessed 2026-11-03.
155. Beverly Boy Productions (video production vendor; repeater), Video Production for Floor Covering Stores (undated). Accessed 2026-11-03.
156. Marketing LTB (marketing statistics site; repeater), Flooring Marketing Statistics 2026: 98+ Stats & Insights (undated). Accessed 2026-11-03.
157. Floor Covering News (reporting GE Capital Retail Bank's study, fieldwork by Rothstein Tauber), Consumer Research: GE Capital study outlines digital path to purchases (2013-07-29). Accessed 2026-11-03.
158. Interiors+Sources (design trade magazine; repeater), Epic Fail: The Problem of Moisture and Flooring (undated). Accessed 2026-11-03.
159. CTLGroup (concrete testing and engineering firm; repeater), Concrete Moisture-Related Flooring Failures: Causes and Prevention (2023-05-23). Accessed 2026-11-03.
160. Wagner Meters (moisture-meter maker; repeater), How Much Money Is Wasted Due to Flooring Problems Yearly (undated). Accessed 2026-11-03.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 3, 2026: First published with 542 figures from 57 publishers, each checked against its original source.