Home Remodeling Video Statistics

Key takeaways

1. Renovation and DIY creators drew 39.5% of the views of YouTube's 200 most-viewed 'home remodel' videos and contractor-named channels 20.4%, but contractor channels that actually offer remodeling work drew 1.7% (our read, Nov 2026). (Mark Studios) See details
2. Videos of 60 seconds or less were 22.6% of that sample and drew 45.5% of its views. (Mark Studios) See details
3. Four remodeling franchise channels had 5,388 YouTube subscribers combined, and 2 of the four posted nothing in the past year; the three trade associations' 151 uploads in that year had a median of 107 views. (Mark Studios) See details
4. None of the 183 location pages we read from five kitchen and bath remodeling franchise brands embedded a video player a visitor can start (0.0%); 21.9% played a muted background video, all of them one brand's, and 71.6% linked to a YouTube channel instead (our read, Nov 2026). (Mark Studios) See details
5. Florida had 54,894 active general, building and residential contractor licences on Nov 3, 2026; Palm Beach, Broward and Martin counties held 16.2% of them (our count of DBPR's licence file). (Mark Studios) See details
6. BLS counted 128,815 U.S. residential remodeler establishments with employees in 2025, up 50.1% from 2015; in Florida the count rose 97.5%. (BLS) See details
7. 79.8% of U.S. residential building construction businesses, remodelers and new-home builders together, had no paid employees in 2023 (our calculation from Census counts). (Census) See details
8. Harvard JCHS projects homeowner improvement and repair spending of about $525 billion a year through the third quarter of 2027. Professionals installed 84.1 percent of homeowner improvement spending in 2023, though homeowners did 35.7% of their projects themselves over 2021-2023. (Harvard JCHS, Census) See details
9. Cost vs Value 2025 estimates a midrange minor kitchen remodel recoups 113% of its cost at resale and NAR's 2025 report puts a minor kitchen upgrade at 60%: both are estimates from real estate agents, not sale prices, and they differ by 53 percentage points. (Zonda, NAR) See details
10. 10-K annual reports using the phrase 'repair and remodel' rose from 5 in 2005 to 30 in 2025 (our EDGAR count). (Mark Studios) See details
11. 'Video lifts conversions 80%' goes back to EyeView, a video ad vendor, in 2009: first an 80% claim comparing one client's video viewers with non-viewers, then a single landing-page test; Unbounce generalised it to every landing page in August 2010. (EyeView, Unbounce) See details

How fast has home renovation video grown on YouTube?

Google reported that U.S. watch time of YouTube videos with "home renovation" or "home renovating" in the title rose over 200% in the year from July 2017 to June 2018 (Think with Google). The figure counts only videos with those words in the title, gives no base volume, and is now eight years old; later Google pages repeat it without the date.

An earlier Google article (May 2015) put the growth of all "how to" searches on YouTube at 70% a year and named home improvement, beauty and cooking among the most popular how-to topics (Think with Google). Pinterest, writing about its own U.S. search data, said searches for renovation in Q1 2021 were 28% higher than in Q1 2020 and its highest ever (Pinterest). No platform has published a newer U.S. home-renovation viewing figure with its date and method that we could find.

How do homeowners find and choose a remodeler?

The Home Improvement Research Institute (HIRI), an industry-funded research body, reports that on average in 2023 37% of U.S. homeowners hired a professional for all or part of a project (HIRI). Repeat business is a large share of that work: nearly 1 in 3 homeowners who paid a pro in 2023 went back to a contractor they had used before. Websites, social media and apps have accounted for roughly 1 in 5 homeowner-pro connections since 2019, HIRI says, with a moderate dip in 2023.

Homeowners also shop narrowly. HIRI found that a homeowner who hires a pro contacts one to two on average, and just over half contact only one. Finding a contractor was a big challenge for roughly 15% of homeowners in 2023 (HIRI). HIRI does not print sample sizes or field dates on the infographic that carries these figures.

Contractors see the same pattern from their side. In a STANLEY survey of 526 owners and managers of U.S. remodeling and repair firms with 20 or fewer employees (April 25 to May 3, 2025), 64% said clients show appreciation by making referrals (STANLEY). Stanley Black & Decker sells tools to these firms.

Among homeowners active on Houzz, hiring is the norm. In Houzz's survey of 3,149 renovating homeowners registered on the site (June 1 to 7, 2026), 80% said they hire a professional for their projects (Houzz). Houzz sells to both homeowners and pros, and 68% of these respondents were 62 or older.

How many remodelers use design software, 3D visuals and video meetings?

About half of design-build firms render their designs. In Houzz's 2025 State of the Industry survey of about 1,500 professionals on Houzz (November 7 to December 15, 2024), 57% of design-build firms said they used drafting and rendering software in 2024, and 33% of general contractors routinely used software for cost and bid estimation (Houzz). Houzz sells Houzz Pro, which includes 3D floor plans and estimating, to these firms.

Video consultations spread during the pandemic. In Houzz's Q3 2020 Renovation Barometer (n=2,035 firms on Houzz, fielded June 27 to July 10, 2020), 37% of construction businesses said they had used video consultation tools, up from 30% in Q2 2020 (Houzz).

AI-made visuals are the newest layer. In Houzz's 2026 State of AI survey of 601 U.S. construction and design businesses on Houzz (June to July 2026), 52% of construction firms said they used AI tools for everyday business tasks (Houzz). Among those users, sales and marketing was the top use at 64%, and 70% used AI for pre-project visuals, up from 42% a year earlier (Houzz).

Fewer homeowners use AI themselves. In the same Houzz report's June 2026 homeowner survey, 22% of renovating homeowners said they used AI for their projects (Houzz). Of those users, 58% used it to create or visualize design concepts. Asked about pros, 76% of homeowners said a pro's use of AI tools helps them visualize the project (Houzz). Houzz sells AI visualization tools, so its questions favour its own product.

What does peer-reviewed research say about VR and 3D walkthroughs in home design?

The published evidence is small and mostly positive about understanding, not about sales. In a 2025 pilot study of ten single-family house projects in Poland, over 80% of 23 future owners who reviewed BIM models through smartphone VR headsets said it helped them judge room sizes, window and door placement and furniture layout (Sustainability). The authors also reported fewer design revisions, but the study had no control group.

A 2021 scoping review of VR in home modification for accessibility found 12 studies that met its criteria; most reported good usability and acceptance, with barriers such as technical problems, cost and the need for training (IJERPH). A 2026 controlled study of age-friendly kitchen layouts with 15 adults aged 65 to 85 reported higher confidence in their design decisions when they used immersive VR (AHFE). We found no peer-reviewed study that measured whether video walkthroughs, 3D renderings or virtual consultations change how often U.S. homeowners sign a remodeling contract.

Are remodelers putting more effort into marketing and client communication?

About a third plan to. In Houzz's Q4 2025 Renovation Barometer (more than 1,000 firms on Houzz, fielded September 18 to October 6, 2025), 34% of construction firms said they would place greater emphasis on marketing and client acquisition in 2026, and 42% planned to adopt or upgrade technology such as project management and AI tools (Houzz). They expect harder sales: 93% of construction firms expected clients to voice concerns before starting or continuing projects in 2026, mostly about overall cost (Houzz).

By spring 2026, client communication was the most common response. In Houzz's Q2 2026 Pro Industry Barometer (N=989, including 313 design-build and 149 build-only remodelers, fielded March 27 to April 6, 2026), 60% of construction firms said they were improving client communication to stay competitive (Houzz).

Who makes the most-viewed home remodel videos on YouTube?

Mostly renovation and DIY creators, not remodeling businesses. In our read of the YouTube Data API on November 3, 2026 (16:16 UTC), renovation and DIY creator channels posted 60.8% of the most-viewed "home remodel" videos and drew 39.5% of their views (our count). We asked YouTube for the 200 most-viewed results for the one query "home remodel", with no region or language filter, which gave 199 unique videos from 144 channels (our count), and classified every channel by hand from its title, its description and the titles of its videos in the sample. This sample is the 200 most-viewed results for one query on one day, worldwide, not a census of remodeling video, and every count can change by the hour. (The request set no region; YouTube's response reported the region as the United States, so the ranking may lean to U.S. viewers.) Channels that list the United States as their country posted 47.7% of the videos and drew 49.5% of the views (our count); 27.6% of the videos came from channels that list no country (our count).

One video skews every share. MrBeast's 57-second "Extreme Home Makeover!", published in September 2023, had 470,482,313 views and drew 21.5% of all the views in the sample on its own (our count); MrBeast is a general entertainment channel, so it sits in "other". The 10 most-viewed videos drew 46.8% of the views (our count). The median video had 3,630,550 views, 186 of the 199 had at least 1 million, and together the 199 had 2,188,529,294 views (our count). YouTube view counts include views from ads.

Classification caveats: class calls rest on thin evidence (no or minimal channel description) for 43 videos, which drew 28.9% of the views (our count). Creator channels run by working contractors or tradespeople that teach and sell no remodeling work, such as Home RenoVision DIY and Bathroom Remodeling Teacher, are counted as creators; they drew 4.0% of the views (our count). Channels whose descriptions say their makeover videos are AI-generated or 3D-rendered posted 6 of the videos and drew 1.7% of the views (our count); they are classed other. Interior designers who sell design rather than building work (Studio McGee among them) are also classed other.

How much of that YouTube attention goes to remodeling contractors?

About a fifth by our classification, but almost all of it rests on channels that sell nothing. Remodeling contractor and design-build channels drew 20.4% of the views of the 199 videos in our November 3, 2026 sample (our count), from 26 videos by 8 channels. One channel, CR Carpentry & Remodeling, posted 11 of the videos, more than any other channel, and drew 12.6% of the views (our count). Its name is a contracting business name and its short clips show its jobs, but its description offers no service and names no place. Only three contractor channels describe the remodeling business behind them (a bathroom renovation company in the Toronto area, a renovation and interiors company in Bengaluru, and Lone Palm Remodels in Myrtle Beach, South Carolina); together they drew 1.7% of the views (our count).

U.S. contractors are a small slice. Contractor channels whose description or title names a U.S. location drew 6.9% of the views (our count), from 8 videos by 2 channels: BAS Renovations, which describes itself only as a builder from Michigan, and Lone Palm Remodels. The median contractor channel behind the sample had 173,000 subscribers, against 236,000 for the median renovation and DIY creator (our count), so the contractors that do reach this list are already large channels.

How long and how old are the most-viewed home remodel videos?

Short videos draw most of the views, but long ones are common. Of the 199 videos in our November 3, 2026 sample, 22.6% ran 60 seconds or less and they drew 45.5% of the views (our count). Videos of 3 minutes or less drew 77.9% of the views (our count). These are duration bands from the API, which has no Shorts flag. Videos of 61 seconds to 10 minutes made up 29.1% of the sample and drew 33.6% of the views, and videos of 10 to 20 minutes made up 9.0% and drew 4.5% (our count). Long renovation films are the largest group by count: 39.2% of the videos ran longer than 20 minutes, and they drew 16.4% of the views (our count). The median video of 61 seconds to 10 minutes had 6,591,741 views, against 4,180,071 for videos of 60 seconds or less and 2,100,921 for videos over 20 minutes (our count).

The list is recent for a view-count ranking. 79.9% of the videos were published in 2024 or later and 33.2% (66) in the 365 days before the read (our count); those 66 drew 27.0% of the views (our count). The median video was 526 days old (our count).

How do home improvement brands, remodeling franchises and trade associations do on YouTube?

The retailers and This Old House have large audiences; the franchises and associations barely register. Of the 14 organisation channels we read on November 3, 2026, only Lowe's had a video in the "home remodel" sample, at rank 167 (our count). This Old House had the largest channel, with 2,340,000 subscribers, and its 341 videos of the past 12 months had a median of 27,807 views each (our count). Together the 14 channels posted 1,583 videos in the 12 months to November 3, 2026, with a median of 1,405 views (our count).

The remodeling franchises are the quietest. The four franchise channels (Bath Fitter, Re-Bath, Kitchen Tune-Up and DreamMaker Bath & Kitchen) had 5,388 subscribers combined, and 2 of the four posted no video in the 12 months to November 3, 2026 (our count). Bath Fitter posts short clips: 94.1% of its 34 videos in the year ran 60 seconds or less (our count). Re-Bath posted four videos with a median of 113,182 views on a 1,260-subscriber channel (our count): three 16-second clips titled as collaborations with Jenny and Dave Marrs had 100,148 to 140,674 views each, and a 4-minute customer story had 68; YouTube view counts include views from ads, which can produce that pattern. The three trade associations' channels (NAHB, NARI and NKBA) posted 151 videos with a median of 107 views (our count). The contractor software makers post often to small audiences: JobTread posted 278 videos with a median of 304 views and Buildertrend 132 with a median of 185 (our count).

How we found the channels: through a YouTube link on the organisation's own website where one existed (checked with curl, then a headless browser). NARI's website disallows AI crawlers in its robots.txt, so we did not read it; the channel named NARI National (no subscribers, no description) is taken as the association's because its one recent video is a save-the-date for the 2026 NARI Annual Conference. The NKBA website pages we read (home, about and contact) link no YouTube channel; the @thenkba handle matches its Facebook and Instagram names and its description names NKBA. DreamMaker's live site serves a bot-challenge page, so its link comes from an Internet Archive copy of October 9, 2026. Re-Bath's site links an old custom YouTube address the API cannot look up; the @rebath channel's description names Re-Bath. The brand table lists the route for each.

Do remodeling franchise location pages show video?

Rarely, and never as a player a visitor can start. On November 3, 2026 we read 183 U.S. location pages of five kitchen and bath remodeling franchise or dealer brands in a headless browser, up to 40 per brand, sampled at random from each brand's sitemap. 21.9% showed any video, and every one of those was a Bath Planet dealer page playing a muted, looping background clip with no controls (100.0% of the Bath Planet pages; 21.9% of all pages). 0.0% of the 183 pages embedded a video player (our count). Of the five brands' national homepages, 1 showed a video, Bath Planet's.

YouTube shows up as a link, not on the page. 71.6% of the location pages linked to a YouTube channel: every Kitchen Tune-Up, Bath Tune-Up and Re-Bath page and 70.0% of Bath Fitter pages (the social links in Bath Fitter's footer differ by location). None of those pages showed a video itself. Kitchen Tune-Up's menu also links to a "Featured Videos" page on the brand's own site, so 21.9% of all sampled pages, all of them Kitchen Tune-Up, link to a videos page (our count).

This is a sample of franchise and dealer brands' templated pages, not of independent remodelers. Each brand fills its location pages from one template, so most features are all or nothing within a brand, and the pooled shares mostly describe five templates rather than choices made by local owners. Kitchen Tune-Up and Bath Tune-Up share one site template. The sampled pages were in 42 states (our count). 4 of the nine brands first considered could not be read: Five Star Bath Solutions' robots.txt disallows ClaudeBot, GPTBot and CCBot, DreamMaker Bath & Kitchen's and Granite Transformations' robots.txt answered with a bot challenge, and Kitchen Solvers' robots.txt returned HTTP 403.

Shares are of the pages read per brand: 40 each, except all 23 U.S. Bath Tune-Up areas (our count, November 3, 2026). "Before-and-after wording" counts menu links, headings and image text; "financing in the page body" leaves out menus.

Before-and-after photos are the main visual proof these pages offer. 78.1% of the pages used before-and-after or project gallery wording or linked to a gallery, counting menus, and 44.3% used before-and-after wording. Only 20.2% showed it in the body of the page, almost all of them Re-Bath pages with a local "Before & After" photo section (our count). Kitchen Tune-Up's "Before & After" item sits in its menu. Bath Planet's dealer pages had no gallery at all.

Virtual consultations and 3D design barely appear. 34.4% of the pages used virtual consultation wording, but every hit was the same footnote under the Kitchen Tune-Up and Bath Tune-Up consultation form: "Virtual consultations are not available at all locations." 0.0% offered a virtual or video consultation in wording that was not hedged, and 0.0% mentioned 3D design or renderings (our count).

Financing is on every page and prices are on almost none. Counting menus, 100.0% of the pages mentioned financing, and 56.3% mentioned it in the page body. 1.1% showed a dollar price or cost for the work, and both were customer reviews mentioning what the work cost; no brand template printed a price, although dollars-off discount offers were common and are not counted. 77.0% showed customer reviews, a star rating or testimonials in the page body, and 15.3% showed a contractor licence or registration number, mostly Bath Fitter pages, which print the local franchisee's state numbers near the top of the page or beside the map, and Re-Bath pages, which list them in the service-area block (our count).

Spanish is offered by one brand. 21.9% of the pages offered a Spanish version, all of them Bath Fitter pages pointing to the brand's Spanish-language U.S. site. Only 0.5%, one Kitchen Tune-Up page, carried Spanish-language wording on the page itself, a line saying the team is ready to support Spanish-speaking customers (our count).

Each page was read once and every feature is a rule match on the rendered page. A hand-check of 30 randomly drawn pages agreed on 100.0% of flag values after the rule fixes listed in the method notes (our calculation). A page that names a licence or shows a review is not proof the claim is current or true, and the read says nothing about video these brands post on YouTube or social platforms.

How many residential remodelers are there in the U.S.?

The BLS Quarterly Census of Employment and Wages counted an average of 128,815 private residential remodeler establishments with employees (NAICS 236118) in 2025, employing 458,999 people at an average annual pay of $64,356 (U.S. Bureau of Labor Statistics). The count covers general remodelers and design-build firms with staff on unemployment insurance. One-person remodelers, crews paid as subcontractors and specialty trades such as roofing, flooring, painting, plumbing and HVAC are not in it. From 2015 to 2025 the number of establishments rose 50.1%, jobs 53.4% and average pay 50.1% before inflation (our calculation from the QCEW figures below), and the average establishment had 3.6 jobs in 2025 (our calculation).

Census counts are close. County Business Patterns found 135,337 residential remodeler establishments with paid employees in 2023 (U.S. Census Bureau). Most are small: 109,661 of them had fewer than five employees in mid-March 2023 (U.S. Census Bureau), or 81.0% (our calculation).

The 2022 Economic Census counted 128,187 residential remodeler establishments with paid employees (U.S. Census Bureau), with receipts of $129,115,307 thousand, about $129.1 billion (U.S. Census Bureau), and an annual payroll of $23,357,267 thousand (U.S. Census Bureau). That is about $1.01 million per establishment (our calculation). In 2017 the same industry's receipts were $77,626,776 thousand (U.S. Census Bureau), so receipts rose 66.3% in five years before inflation (our calculation). Receipts are before inflation and include the materials and subcontracted work that remodelers bill to homeowners.

How many residential builders and remodelers work without employees?

Census Nonemployer Statistics counted 839,793 residential building construction businesses with no paid employees in 2023 (U.S. Census Bureau), with receipts of $86,595,266 thousand (U.S. Census Bureau). Census publishes this count only for residential building construction as a whole (NAICS 2361), which adds new-home builders to remodelers; it has no separate nonemployer count for remodelers. Most nonemployer businesses are sole proprietors filing a Schedule C. For comparison, County Business Patterns counted 212,178 residential building construction establishments with paid employees in 2023 (U.S. Census Bureau). Nonemployer businesses and employer establishments are not quite the same unit, so the two counts compare only roughly: taken together, 79.8% of the businesses had no paid employees (our calculation), and the average nonemployer took in about $103,115 in 2023 (our calculation).

What work do residential remodelers do?

Mostly additions, renovations and alterations to single-family houses: in 2022 that product line made up 44.4% of U.S. residential remodelers' receipts, by the Economic Census (U.S. Census Bureau). Maintenance and repair of single detached houses was another 10.9% (U.S. Census Bureau). Census publishes separate lines for each building type and for new work, renovation and repair, but no single remodeling total.

Asked to describe their kind of business, remodelers reported $78,992,818 thousand of their 2022 receipts as remodeling contracting (U.S. Census Bureau) and $28,819,229 thousand as building construction on land the customer owns (U.S. Census Bureau). Remodeling contracting was 61.2% of all receipts (our calculation), so many firms classified as remodelers also build custom homes.

Do a few big companies dominate residential remodeling?

No. The four largest residential remodeling firms earned 1.9% of the industry's receipts in 2022, by the Economic Census (U.S. Census Bureau). Census measured this over employer firms classified to NAICS 236118, so home centers, cabinet and window sellers and franchise brands whose locations are classified elsewhere are not in the count.

How many residential building firms are owned by women?

Census's Annual Business Survey counted 200,536 residential building construction firms with paid employees in 2023 (U.S. Census Bureau), of which 13,517, or 6.7%, were female-owned (U.S. Census Bureau; share is our calculation). The survey does not publish owner counts for remodelers alone: the group also includes new-home builders, "female-owned" means women own 51% or more, and firms owned equally by men and women are counted separately.

How many licensed contractors can remodel a home in Florida?

Florida had 54,894 active general, building and residential contractor licences on November 3, 2026, by our count of the public licence file of the Department of Business and Professional Regulation (DBPR) (our count). Florida has no separate remodeler licence. These are its three general-contracting licence types and their locally registered versions: 31,082 Certified General Contractor (CGC), 15,903 Certified Building Contractor (CBC) and 6,520 Certified Residential Contractor (CRC) licences, plus 1,389 registered general, building and residential licences. 97.5% were state-certified. A registered licence rests on a local certificate of competency and is limited to that locality. We counted licences, not people or firms: one person can hold more than one type, and one licence can qualify several businesses.

By the county code on each licence record, 3,854 of the active licences carried a Palm Beach County code, 4,403 Broward and 662 Martin, together 16.2% of the state total (our count). 260 of the Palm Beach licences were Certified Residential Contractor licences. Another 4,358 carried an out-of-state code. The county code is the address DBPR holds for the licence, often a mailing or office address, not where the contractor works.

Of the licences active in November 2026, 4,132 were first issued in 2025 and 1,285 in 2016 (our count). The file leaves out null-and-void and delinquent licences, so older years count only the licences that are still active, and the gap between the two years overstates growth. The median active licence was 10.7 years past its original licensure date.

DBPR's own annual report counted 92,976 active construction industry licences in fiscal year 2023-24 (DBPR annual report 2023-24), up from 86,541 in 2022-23 (DBPR annual report 2022-23), with another 13,958 inactive in 2023-24. DBPR's count includes suspended and probationary licences in active status. Counted the same way, the November 2026 file holds 98,399 active licences across the 25 certified and registered contractor licence types, or 98,304 without suspended licences (our count). The report does not give the date of its count or list the licence codes it covers, so the two counts are close in definition but not identical.

The same reports count complaints. DBPR received 9,898 complaints about construction industry licensees in fiscal year 2023-24 and issued 1,938 final orders (DBPR annual report 2023-24), against 9,831 complaints and 773 final orders in 2022-23 (DBPR annual report 2022-23). Under a 2023 law (HB 1383), the Construction Industry Licensing Board also created 13 new certified specialty licence categories, open to applicants from June 28, 2024 (DBPR annual report 2023-24).

How many home improvement contractors are licensed in Connecticut, New York City, Washington and Oregon?

Connecticut had 24,224 active Home Improvement Contractor registrations on November 3, 2026, by our count of the state's open licence data (our count). It also had 3,471 active Home Improvement Salesperson and 3,030 New Home Construction Contractor registrations. Of the active home improvement contractors, 90.1% had a Connecticut mailing address and 22.3% were registered to individuals rather than companies. The register also keeps 108,873 inactive home improvement contractor records.

New York City's Department of Consumer and Worker Protection (DCWP) listed 13,385 active Home Improvement Contractor licences in its most recent data update, on August 20, 2026 (our count). By business address, 3,526 were in Queens, 2,785 in Brooklyn, 1,273 in Staten Island, 1,067 in Manhattan and 938 in the Bronx. 2,081 were based outside the city, and the rest gave no borough. 1,224 of the active licences were first issued in 2025. The dataset holds no Home Improvement Salesperson licences, so salespeople cannot be counted from it.

Washington's Department of Labor and Industries (L&I) listed 68,453 active construction contractor registrations on November 3, 2026 (our count). Of these, 52,066, or 76.1%, were general registrations. The rest were specialties such as 853 in cabinets, millwork and finish carpentry and 442 in handyman work. Oregon's Construction Contractors Board listed 45,698 active contractor licences on November 2, 2026 (our count). Of these, 30,584 carried the Residential General Contractor endorsement and 4,456 the Lead-Based Paint Renovation Contractor endorsement.

The registers count different things, so their totals are not comparable. Florida licenses general contractors of every kind. New York City and Connecticut license home improvement contractors as their own category, and New York City's register includes firms based outside the city. Washington's general registrations and Oregon's residential endorsement cover new-home builders as well as remodelers. Active status means a licence or registration is in force. It does not show that the holder is working, or that the holder remodels homes. All counts come from public records (sources: Florida DBPR construction licence extract; data.cityofnewyork.us dataset w7w3-xahh; data.ct.gov dataset ngch-56tr; data.wa.gov dataset m8qx-ubtq; data.oregon.gov dataset g77e-6bhs), and the aggregate counts are published as CSV files with this page.

How many carpenters are there, and how many work on houses?

U.S. carpenters held about 889,700 jobs in 2025, including the self-employed, by the BLS Occupational Outlook Handbook (U.S. Bureau of Labor Statistics). Residential building construction employed 23% of them, and 25% were self-employed (U.S. Bureau of Labor Statistics). Residential building construction (NAICS 2361) includes new-home builders as well as remodelers.

The BLS employer survey (Occupational Employment and Wage Statistics), which leaves out the self-employed, counted 670,090 wage-and-salary carpenters in May 2025 (BLS OEWS), with a median annual wage of $60,580 (BLS OEWS). Residential building construction employed 204,290 of them (BLS OEWS), or 30.5% (our calculation), at a median of $60,600 (BLS OEWS). BLS publishes no separate cut for residential remodelers (NAICS 236118).

How many construction supervisors are there and what do they earn?

The United States had 812,210 wage-and-salary first-line supervisors of construction trades and extraction workers in May 2025, with a median annual wage of $79,920, by BLS OEWS (BLS OEWS) (BLS OEWS). Residential building construction employed 71,930 of them (BLS OEWS). The occupation covers lead carpenters, superintendents and foremen in every construction trade, not only in remodeling.

Will there be more carpenter jobs?

BLS projects employment of carpenters to grow 3.9% from 2025 to 2035 (BLS Employment Projections), with an average of 62.8 thousand openings a year (BLS Employment Projections). Most openings replace carpenters who retire or change occupations, not new jobs. Employment of first-line supervisors of construction trades and extraction workers is projected to grow 5.0% over the same decade (BLS Employment Projections). These projections include the self-employed and cover all industries.

How dangerous is residential remodeling work?

The BLS Census of Fatal Occupational Injuries counted 64 workers killed on the job in the residential remodeling industry (NAICS 236118) in 2024 (U.S. Bureau of Labor Statistics), and falls, slips and trips caused 29 of those deaths (U.S. Bureau of Labor Statistics), or 45.3% (our calculation). The count includes the self-employed. Small yearly counts swing widely.

For nonfatal cases, BLS publishes no remodeler row. Employers in residential building construction (NAICS 2361) reported 2.5 injury and illness cases per 100 full-time workers in 2024 (BLS SOII), against 2.3 for all private industry (BLS SOII). The survey uses employers' injury logs, leaves out the self-employed and subcontractors, and is known to undercount.

How short are carpenters and framing crews in 2026?

Carpentry is the hardest trade to staff. In NAHB's September 2026 survey of home builders, 58% reported a shortage of workers who perform finished carpentry, the highest of the 16 trades asked about, and 57% reported a shortage of framing crews, up 9 percentage points from April 2025 (NAHB). Across the 9 trades NAHB has tracked the same way since 1996, the average shortage share was 47%, higher than at any time in the 2004-2006 building boom (NAHB). For framers, rough and finished carpenters, bricklayers and concrete workers, more than 50% of builders reported shortages of both their own workers and subcontractors (NAHB). These are home builders, not remodelers.

Remodelers report the same pressure. In Houzz's Q2 2026 Pro Industry Barometer (N=989 firms on Houzz, including 313 design-build and 149 build-only remodelers, fielded March 27 to April 6, 2026), 67% of construction firms reported skilled labor shortages (Houzz). Houzz sells software to these firms.

The shortage was already wide in 2023. The Home Builders Institute (HBI), an NAHB-affiliated training nonprofit, summarized NAHB surveys showing that at least 90 percent of single-family builders reported a shortage of carpenters and more than 80 percent of remodelers reported a shortage of subcontractors in 11 of 16 trades (HBI). HBI estimated that the construction industry as a whole needed about 723,000 new workers each year to meet demand (HBI).

What does the labor shortage cost remodelers?

It costs them jobs. In HIRI's 2023 study of home improvement contractors, 50% said strong demand and a limited pool of skilled labor had led them to turn down potential projects (HIRI). In STANLEY's 2025 survey of 526 small remodeling and repair firms (April 25 to May 3, 2025), 30% named the cost of labor as a top concern for the year, behind the cost of materials (STANLEY).

Much of the work is subcontracted. NAHB's Remodelers' Cost of Doing Business Study found that trade contractor costs fell from 36% of revenue in 2021 to 30% in 2024 (NAHB), and remodelers' average net profit margin in 2024 was 6.3%, the highest since 1996 (NAHB). NAHB does not state the study's sample size in its summary.

How old is the construction trades workforce?

The median construction trades worker was 40 years old in 2024, two years younger than the median for everyone employed in construction, according to NAHB's analysis of the Census Bureau's American Community Survey (NAHB). NAHB found 12 of the 27 trades it analyzed had a median age above 40. The carpenter median appears only in NAHB's chart, not its text, so it is not quoted here.

How do remodelers recruit and train carpenters and crews?

Most train on the job. In Houzz's Q2 2026 barometer, 57% of construction firms said they were investing in on-the-job training programs (Houzz). 35% were recruiting through social media, and 10% highlighted their use of AI or project management software to attract younger workers (Houzz). In HIRI's 2023 contractor study, 29% of pros said they had added a training or apprenticeship program (HIRI).

Formal apprenticeship is growing across construction. The U.S. Department of Labor counted 480,399 Registered Apprenticeship apprentices served in the construction industry in 2025, a 28% increase over five years, with carpenters among the listed occupations (U.S. Department of Labor). The fact sheet does not break out carpenters or residential remodeling.

How many residential remodelers are in Florida?

Florida averaged 9,904 private residential remodeler establishments with employees (NAICS 236118) in 2025, by the BLS Quarterly Census of Employment and Wages (U.S. Bureau of Labor Statistics). They employed 31,118 people (BLS) at an average annual pay of $59,636 (BLS). In 2015 the state had 5,015 such establishments (BLS), with 14,918 jobs (BLS) and average pay of $37,381 (BLS). Pay figures are before inflation. Over the ten years the state's count of establishments rose 97.5%, jobs 108.6% and average pay 59.5% (our calculation), and Florida held 7.7% of the U.S. total in 2025 (our calculation).

Census counts agree. County Business Patterns found 10,287 Florida residential remodeler establishments with paid employees in 2023 (U.S. Census Bureau). The 2022 Economic Census put Florida-based remodelers' receipts at $8,652,261 thousand (U.S. Census Bureau), and remodelers based anywhere did $8,505,188 thousand of construction work in Florida that year (U.S. Census Bureau). Florida-based remodelers took in 6.7% of the U.S. industry's receipts (our calculation).

Census counted 93,031 Florida residential building construction businesses with no paid employees in 2023 (U.S. Census Bureau), against 15,924 establishments with paid employees in the same group (U.S. Census Bureau): 85.4% of the businesses had no paid employees, against 79.8% nationally (our calculation). Both counts cover new-home builders as well as remodelers (NAICS 2361), because Census publishes no nonemployer count for remodelers alone.

How many residential remodelers are in Palm Beach, Broward and Martin counties?

Palm Beach County averaged 783 private residential remodeler establishments with employees in 2025, Broward County 809 and Martin County 102, by the BLS Quarterly Census of Employment and Wages (BLS) (BLS) (BLS). Martin County's remodelers paid the most of the three, an average of $70,110 (BLS). The counts cover establishments with employees on unemployment insurance, by the county where the establishment is located. Together the three counties had 1,694 establishments, 17.1% of Florida's, and 5,559 jobs (our calculation).

What do carpenters earn in Florida?

Florida's 39,300 wage-and-salary carpenters earned a median of $49,870 a year in May 2025, by BLS OEWS (BLS OEWS) (BLS OEWS), 17.7% less than the U.S. median (our calculation). In the Miami-Fort Lauderdale-West Palm Beach metropolitan area, which covers Miami-Dade, Broward and Palm Beach counties, the median was $51,570 (BLS OEWS); in the Port St. Lucie area, which covers Martin and St. Lucie counties, it was $48,640 (BLS OEWS). Florida's first-line supervisors of construction trades and extraction workers earned a median of $75,790 (BLS OEWS). OEWS counts only wage-and-salary workers and leaves out the self-employed.

How much of their sales do building-product companies get from repair and remodel?

It depends on the product. BlueLinx, a building-products distributor, estimates that residential repair and remodel demand drives approximately 45% of its annual sales, by its FY2025 annual report (BlueLinx FY2025 10-K). Griffon's garage door business (Clopay) booked $771,585 thousand of its fiscal 2025 revenue from residential repair and remodel, out of $1,584,182 thousand, with $135,971 thousand from residential new construction, so repair and remodel was 48.7% of the segment's revenue (our calculation); Griffon says the split rests on management assumptions about customer and product type (Griffon FY2025 10-K). Louisiana-Pacific says over 50% of the demand for its siding comes from markets other than new housing, including repair and remodeling and off-site construction (LP FY2025 10-K).

Insulation installers lean the other way. Repair and remodel brought Installed Building Products $179.4 million in 2025, 6% of its revenue, against $2,072.1 million (70%) from residential new construction (IBP FY2025 10-K); the two residential markets together made up approximately 76% of its net revenue (IBP FY2025 10-K). IBP says the top 100 homebuilders hold about 49% of the market, without a source (IBP FY2025 10-K). TopBuild, the other big insulation installer, splits its sales approximately 59% installation and 41% distribution and gives no repair and remodel share (TopBuild FY2025 10-K).

Several of the best-known remodeling suppliers name repair and remodel as their main market but print no share. Masco says its strategy is focused on residential repair and remodeling and, to a lesser extent, new home construction; its 2025 net sales were $7,562 million, down three percent (Masco FY2025 10-K). MasterBrand, the largest cabinet maker, had net sales of $2,734.7 million in 2025 and says demand was weaker in both repair and remodel and single-family new construction (MasterBrand FY2025 10-K); its sales to dealers, whose end customers include builders, professional trades and home remodelers, rose 5.6% (MasterBrand FY2025 10-K). JELD-WEN says it serves both the new construction and R&R sectors with doors and windows, also without a split (JELD-WEN FY2025 10-K).

American Woodmark's last 10-K before its merger with MasterBrand, for the year to April 30, 2025, split sales by channel rather than end market: $743,087 thousand to builders and $697,064 thousand to home center retailers, out of $1,709,585 thousand (American Woodmark FY2025 10-K). Home Depot and Lowe's together took approximately 40.8% of its net sales (American Woodmark FY2025 10-K).

What do the companies say happened to remodeling spending in 2025?

Fortune Brands Innovations, which makes Moen faucets, Therma-Tru doors and Fiberon decking, believes U.S. spending on home repair and remodeling fell approximately 1% in 2025 from 2024, while new housing construction fell approximately 6% (Fortune Brands FY2025 10-K). It gives no method for either estimate. Builders FirstSource cites the Home Improvement Research Institute's September 2025 forecast that professional repair and remodel sales would rise 2.9% in 2026 (Builders FirstSource FY2025 10-K). Its own customers run from production homebuilders to repair and remodeling contractors; the top 10, mainly national homebuilders, took 14% of its 2025 net sales (Builders FirstSource FY2025 10-K).

Two filers relay market sizes from trade and academic bodies. BlueLinx, citing Harvard's Leading Indicator of Remodeling Activity, puts U.S. homeowner improvement and repair spending at approximately $517 billion in 2026, against $511 billion in 2025 and $362 billion in 2020 (BlueLinx FY2025 10-K); it does not say which release it used. FGI Industries, a kitchen and bath supplier, cites the National Kitchen and Bath Association's projection of approximately $228 billion in U.S. consumer spending on bath and kitchen markets in 2026 (FGI Industries FY2025 10-K). FGI sold about 8% of its products through e-commerce channels in 2025, up from less than 2% in 2010 (FGI Industries FY2025 10-K). Both are second-hand: the filers repeat the figures, they did not measure them.

What do Home Depot and Lowe's report about remodeling and installation?

Neither retailer's FY2025 annual report gives a Pro share of sales. Home Depot's net sales were $164.7 billion in fiscal 2025, up 3.2%, mainly because of its acquisitions of SRS and GMS (Home Depot FY2025 10-K). SRS, the specialty trade distributor it bought in 2024, operated over 1,250 locations in the U.S. and Canada including GMS (Home Depot FY2025 10-K). Online sales were 15.9% of Home Depot's net sales (Home Depot FY2025 10-K). The filing lists installation services in flooring, bath, cabinets, cabinet makeovers, countertops, windows and other categories, sold in stores, online or in customers' homes through in-home consultations.

Home Depot acts as general contractor for those installations through third-party installers. Under a 2021 consent decree with the Justice Department, the EPA and three states over lead-safe work practices in that business, it paid stipulated penalties of approximately $1.7 million, which it collected from its installers; the decree was terminated in fiscal 2025 (Home Depot FY2025 10-K).

Lowe's net sales were $86.3 billion in fiscal 2025, up 3.1%, with comparable sales up 0.2% (Lowe's FY2025 10-K). Its Kitchens & Bath category sold $5,866 million, 6.8% of total sales, down from 7.1% in fiscal 2023 (Lowe's FY2025 10-K). Lowe's names repair and remodelers as one of three groups of small and medium-sized Pros it serves, runs an In-Home Sales program in the majority of its stores for projects such as windows, doors and fencing, and after buying Foundation Building Materials and Artisan Design Group in 2025 had over 540 branch locations serving larger Pros (Lowe's FY2025 10-K).

Their suppliers depend on them. Masco's net sales to The Home Depot were $2.9 billion in 2025, about 38 percent of its total (Masco FY2025 10-K). Lowe's and The Home Depot each took 11% of Fortune Brands Innovations' net sales, and all U.S. home centers about 26% (Fortune Brands FY2025 10-K).

How much do remodeling retailers and suppliers spend on advertising?

Home Depot's net advertising expense was $1.3 billion in fiscal 2025 (Home Depot FY2025 10-K), and Lowe's spent $978 million, up from $831 million in 2023 (Lowe's FY2025 10-K). Measured against net sales, that is about 0.8% for Home Depot and 1.1% for Lowe's (our calculation). The table gives each company's own figure for its latest fiscal year; definitions differ (Home Depot's is net of co-op allowances, TopBuild's net of manufacturers' support).

Angi's advertising expense was $334.1 million in 2025 against $459.4 million in 2023 (Angi FY2025 10-K). Fortune Brands recorded a further $51.7 million of mainly cooperative advertising as a reduction of net sales. Masco and MasterBrand give no advertising total.

How many homeowners and pros use Angi?

Angi had approximately 111,000 Average Monthly Active Pros in the fourth quarter of 2025, and consumers used its businesses to find a Pro for approximately 16 million projects during the year, by Angi's own count (Angi FY2025 10-K). It connects Pros and consumers across more than 500 categories, from repairing and remodeling homes to cleaning and landscaping (Angi FY2025 10-K). Service Requests, Angi's measure of requests to connect with Pros, fell 10% to 15,543 thousand in 2025, as requests from third-party network sites fell 58% (Angi FY2025 10-K). Fees paid by service professionals for consumer matches were $587.1 million, 57% of Angi's revenue (Angi FY2025 10-K). These are Angi's own operating metrics; it sells the leads it counts, and they cover every home service category, not remodeling alone.

How do the largest remodeling firms find customers?

Mostly by word of mouth, by the last published survey we could read. In Remodeling magazine's 2018 Remodeling 550, the biggest U.S. full-service remodeling firms spent roughly 3% of revenue on marketing, by the mean of 288 of the top 300 firms that answered (Remodeling 550, 2018). 87% named word-of-mouth among their top three marketing activities (Remodeling 550, 2018) and 70% named website activities and search engine optimization (Remodeling 550, 2018). Replacement contractors on the same list reported an average cost per lead 10.6% lower than a year earlier, down from $272.43 (Remodeling 550, 2018). The Remodeling 550 is a trade-press list of firms that apply to be ranked, larger than the typical remodeler, and the figures are eight years old.

How often do annual reports mention repair and remodel and home improvement?

30 Form 10-K annual reports filed with the SEC in 2025 used the exact phrase "repair and remodel", up from 5 in 2005, 6.0 times as many, by our count of each exact phrase by filing year with EDGAR full-text search (our count). The count peaked at 32 in 2024. The 2025 filers are building-products makers and distributors such as Masco, MasterBrand, Fortune Brands, JELD-WEN, Installed Building Products, Builders FirstSource, Owens Corning and Trex. The older wording "repair and remodeling" was steadier: 31 filings in 2025, after a peak of 46 in 2006 (our count). "Residential remodeling" appeared in 6 filings in 2025, down from a peak of 15 in 2017.

"Home improvement" is far more common and falling: 209 10-Ks in 2025 against 320 in 2005 and a peak of 339 in 2009, a drop of 34.7% from 2005 to 2025 (our count). Many of those filers are banks offering home improvement loans and REITs with home improvement tenants, and the number of 10-K filers also shrank over the period, so the fall says as much about who files as about remodeling.

Source: our count from EDGAR full-text search, published as a CSV with this page. Unlinked cells come from the same CSV.

Do annual reports tie remodeling demand to aging homes?

Rarely in those words. Only 50 10-K filings in the 21 filing years 2005-2025 used the phrase "aging housing stock", and 3 in 2025: Installed Building Products, Quanex Building Products and Worthington Enterprises (our count). Lowe's, Masco and Boise Cascade use the longer "age of the housing stock" instead, which this count does not capture. "Aging-in-place" first appeared in our count in 2010 and peaked at 8 filings in 2022; the 2025 filers were health care, senior care and power-generator companies, not remodelers (our count).

Do annual reports mention in-home or virtual design consultations?

Almost only Home Depot. 20 10-K filings used the phrase "in-home consultations" from 2005 to 2025, and Home Depot's report was among them in 14 of the 21 years; the others were Best Buy, SinglePoint and Royal Style Design (our count). The singular "in-home consultation" appeared in 8 filings, none from a remodeler. "Virtual consultations" first appeared in 2020, peaked at 8 filings in 2022 and was in 5 in 2025, and the singular in 11 filings over the period; the filers are mostly telehealth and cosmetic-procedure companies, plus a solar installer, Best Buy and an online consignment store (our count). "3D design" rose from 2 filings in 2005 to 14 in 2025, almost all design-software, 3D printing and chip companies.

The counts measure wording, not activity. EDGAR full-text search covers filings from 2001 and counts each 10-K once however often it uses a phrase; it misses private remodelers and franchisors, foreign filers on Forms 20-F and 40-F, and 10-K/A amendments. Year means filing year, so 2025 mostly covers fiscal 2024 reports.

How much do U.S. homeowners spend on remodeling?

U.S. homeowners spent $405 billion on improvements to the homes they live in during 2023, according to Harvard's Joint Center for Housing Studies (JCHS), which tabulates the HUD and Census American Housing Survey (AHS) (Harvard JCHS). That works out to $4,700 per owner on average, and 29.7 percent of owners had at least one improvement project that year, a two-decade high (Harvard JCHS). JCHS is an academic center, but its Remodeling Futures Program is partly industry-funded. The 2025 report names ABC Supply Company as its production sponsor and lists companies such as The Home Depot, Masco and Zonda among its supporters.

The size of the market depends on what is counted. Add repairs and rental properties, and JCHS puts total spending at $611 billion in 2022 (Harvard JCHS). NAR's 2025 Remodeling Impact Report cites an estimated $603 billion for 2024 (NAR), which matches the owner-plus-rental figure in scale. The Census Bureau's own AHS infographic counts $827 billion of homeowner improvement spending, but over 2021 to 2023, a two-year reference period (U.S. Census Bureau), about $413.5 billion a year (our calculation). The median homeowner who made improvements spent $6,500 over those two years (U.S. Census Bureau).

Seller surveys report higher household figures, partly because they cover different households and more kinds of work. Angi, which sells homeowner leads to home pros, found that homeowners spent an average of $12,050 on all home projects in 2024, including maintenance and emergency repairs (survey of 6,961 people, fielded November 8 to 18, 2024) (Angi). Houzz, which sells software and advertising to renovation pros, reported a median renovation spend of $20,000 in 2025 among renovating homeowners who use Houzz (n=10,176, fielded January to March 2026) (Houzz), and 54% of homeowners on Houzz said they renovated in 2025 (Houzz). Houzz users are not a random sample of U.S. homeowners.

Which remodeling projects get the most money?

Necessary replacements take the largest share. Replacement projects such as roofing, windows and HVAC made up 49 percent of homeowner improvement spending in 2023, while discretionary projects such as kitchen and bath remodels and room additions made up 30 percent, according to JCHS tabulations of the 2023 AHS (Harvard JCHS). Kitchens and baths are the biggest discretionary items.

The two columns do not conflict. JCHS reports one year of spending, and the Census infographic reports a two-year total. Both come from the same survey.

Homeowner surveys from sellers show the same ranking. Among renovating homeowners on Houzz in 2025, kitchens were the room renovated most often (26%), followed by guest and primary bathrooms (Houzz). The median kitchen renovation cost $24,000 (Houzz). Houzz's 2026 Kitchen Trends Study (n=1,780, fielded July 6 to 30, 2025) puts the median major kitchen remodel at $55,000 and the median minor one at $20,000 (Houzz). Its 2026 Bathroom Trends Study (n=1,619, fielded August 2026) found median bathroom spending of $15,000 in 2025 (Houzz). Remodelers report the same mix. In NAHB's survey of its remodeler members, 73% rated bathroom remodeling common or very common in 2025, ahead of kitchens and whole-house remodels (NAHB). NAHB is a builders' trade association.

How much remodeling is done by professionals instead of DIY?

Measured by dollars, most of it. Professionally installed projects made up 84.1 percent of homeowner improvement spending in 2023, an unprecedented share, according to JCHS (Harvard JCHS). DIY outlays fell to $64 billion, and JCHS counts only the owner's spending on materials for DIY work (Harvard JCHS).

Counted by projects, DIY looks bigger. The Census AHS infographic shows homeowners did 50 million of 140 million improvement projects themselves over 2021 to 2023 (U.S. Census Bureau), or 35.7% (our calculation). DIY jobs are usually smaller and cheaper, so their share of projects is larger than their share of dollars. Seller surveys of their own users show even higher hiring rates: 91% of renovating homeowners on Houzz hired at least one professional in 2025 (Houzz), as did 87% of homeowners in Houzz's kitchen study, with general contractors hired most often (Houzz).

How do homeowners pay for remodeling?

The sources disagree. JCHS finds savings is the most common source of improvement dollars, with home equity funding 15 percent of kitchen and bath remodel spending in 2023 and 25 percent of room additions (Harvard JCHS). Houzz found 84% of its renovating users paid with savings in 2025 (more than one answer allowed) (Houzz). NAR's 2025 Remodeling Impact consumer survey reports the opposite: 54% of consumers mainly used home equity loans or lines of credit, and 29% used savings (NAR). The JCHS figure is a share of dollars, while the other two are shares of respondents from different panels. NAR's sample size and field dates are printed only in the report PDF.

Insurance pays for most disaster work. Homeowner insurance settlements funded 68 percent of disaster repair spending and 18 percent of exterior replacements in 2023 (Harvard JCHS).

Why do homeowners remodel?

Time and money top the list. Among renovating homeowners on Houzz in 2025, 40% said they finally had the time, and 36% said they were financially ready (Houzz). In NAR's consumer survey, the most common reason was upgrading worn-out surfaces, finishes and materials (27%) (NAR). Realtors surveyed by NAR saw the biggest rise in demand for kitchen upgrades (48%) (NAR).

The age of the housing stock and moving patterns also drive demand. The median owner-occupied home was 42 years old in 2023 (Harvard JCHS). Owners who had bought within the prior three years spent an average of $6,600 on improvements that year, about 51 percent more than owners who had not moved (Harvard JCHS).

How much do homeowners spend on disaster repairs?

Disaster repairs averaged $23 billion a year in 2021 to 2023, up from $9 billion in real terms 20 years earlier, according to JCHS tabulations of the AHS (Harvard JCHS). Disaster repairs were 6 percent of improvement spending in 2023, and insurance covered 68 percent of it.

What does remodeling spending look like in Florida and the South?

Homeowners in the South spent an average of $4,200 each on improvements in 2023, the lowest of the four Census regions; the West averaged $5,400 (Harvard JCHS). Immigrant homeowners contributed as much as 45 percent of improvement spending in the Miami metro (Harvard JCHS).

How much of a remodel's cost comes back when the home sells?

The two best-known estimates disagree by a wide margin. Cost vs Value 2025 estimates that a midrange minor kitchen remodel recoups 113% of its cost nationally (Cost vs Value). NAR's 2025 Remodeling Impact Report estimates 60% for a minor kitchen upgrade (NAR), a gap of 53 percentage points (our calculation). Neither figure comes from actual sale prices. Cost vs Value is a trade-press report from Zonda, published on the Journal of Light Construction site. Its resale values come from a survey of over 6,000 Realtors. NAR's values are Realtor members' estimates divided by remodeler (NARI) members' cost estimates.

The project definitions are not identical, so the gap is partly a matter of scope. In both reports, small door and exterior jobs rank above large kitchen and bath remodels and additions.

How is remodeling demand measured and forecast?

Three measures are cited most often, and each counts something different. Harvard JCHS's Leading Indicator of Remodeling Activity (LIRA) is a dollar forecast. It covers improvement and repair spending on owner-occupied homes four quarters ahead, using eight leading indicators such as building-material retail sales, home sales and remodeling permits. The forecast is benchmarked to the biennial American Housing Survey, excludes rental housing and is not adjusted for inflation. NAHB's Remodeling Market Index (RMI) is a sentiment index from a quarterly survey of NAHB remodeler members. A reading above 50 means more remodelers rate conditions good than poor, and the index measures no dollars. The NKBA kitchen and bath outlook, built with John Burns Research and Consulting, forecasts industry revenue. JCHS is academic but partly industry-funded, and NAHB and NKBA are trade associations.

What does the latest remodeling forecast say?

Spending is expected to stay flat. JCHS's October 2026 LIRA projects homeowner improvement and repair spending of about $525 billion a year through the third quarter of 2027 (Harvard JCHS), with year-over-year growth of just 1.5 percent (Harvard JCHS). The July 2026 release had projected $519 billion through mid-2027 (Harvard JCHS). JCHS pointed to flat retail sales of building products, stalled remodeling permits and falling housing starts.

How accurate has the LIRA forecast been?

The LIRA follows the direction of the market but has missed large swings. Once the 2023 American Housing Survey was available, JCHS found that the homeowner market had grown 26.6 percent from 2021 to 2022, to $515 billion, against 15.6 percent growth estimated by the model (Harvard JCHS). In 2023 the market shrank 1.0 percent to $510 billion, while the model had expected 1.9 percent growth (Harvard JCHS). Re-benchmarking raised the 2024 estimate from $473 billion to $503 billion (Harvard JCHS). JCHS reports that the improvements model explains 69 percent of the movement in its benchmark series (Harvard JCHS). Recent quarters of any LIRA reading are model output until the next AHS replaces them.

What do remodelers report about demand?

Remodelers rate the market as steady. NAHB's Remodeling Market Index read 62 in the third quarter of 2026, up one point from the previous quarter (NAHB), and it has stayed between 59 and 70 for four years (NAHB). The leads-and-inquiries component rose to 53 and the backlog component to 56 (NAHB). The large-projects component ($50,000 or more) rose to 66 (NAHB). In the South, the regional index read 61 (NAHB). NAHB said remodelers report customers hesitating because of economic uncertainty and projects slowed by labor shortages.

What do kitchen and bath forecasts and homeowner plans show?

NKBA's mid-2026 update projects U.S. kitchen and bath revenue, materials and labor included, to stay flat at $228 billion in 2026 (NKBA). Within that total, NKBA expects repair and remodeling kitchen and bath spending to rise 3.5%, mostly from higher prices (NKBA). It expects pro-led spending to grow 5.3% and DIY spending to grow 1.1% (NKBA). Homeowner plans point lower. Houzz users planned a median renovation spend of $15,000 for 2026, down from $20,000 in 2025 (Houzz). Houzz sells to renovation pros, and its panel is self-selected.

What can each Florida contractor licence build or remodel?

Under the 2026 Florida Statutes, a residential contractor may build, remodel, repair or improve one-, two- and three-family homes of no more than two habitable stories above one uninhabitable story (Fla. Stat. 489.105). A building contractor may put up buildings of up to three stories and may remodel a building of any size if the work does not affect its structural members (Fla. Stat. 489.105). A general contractor's scope is unlimited as to the type of work (Fla. Stat. 489.105). The three licences make up Division I of chapter 489.

Two exemptions cover small jobs. Casual or minor work priced at less than $2,500 in total needs no licence, but the exemption is lost if a job is split to stay under the limit or if the person advertises as a contractor (Fla. Stat. 489.103(9)). Owners may act as their own contractor on a one- or two-family home they will occupy, but a sale or lease within 1 year of completion creates a legal presumption that the work was done for sale, which takes it outside the exemption (Fla. Stat. 489.103(7)).

The licence number has to appear in each offer of services, bid, contract and advertisement, regardless of medium as the licensing board defines it (Fla. Stat. 489.119(5)). Vehicles that carry a contractor's name must show it too.

What penalties does Florida set for unlicensed contracting?

In Florida, contracting without a required licence is a misdemeanor of the first degree on a first offence and a third-degree felony on a repeat offence or during a declared state of emergency (Fla. Stat. 489.127). The state licensing department can add an administrative fine of up to $10,000 (Fla. Stat. 489.13), and a county or city citing the same conduct through code enforcement can levy up to $2,000 per citation (Fla. Stat. 489.127(5)). Contracts signed by an unlicensed contractor on or after October 1, 1990 cannot be enforced by that contractor (Fla. Stat. 489.128).

What must a Florida home remodeling contract include?

A direct contract over $2,500 between an owner and a contractor for a dwelling of up to four units must print the construction lien law notice in capitalized bold type of at least 12 points, signed and dated by the owner (Fla. Stat. 713.015). A residential improvement contract must also explain the owner's rights under the state recovery fund unless labor and materials total no more than $2,500 (Fla. Stat. 489.1425). A contractor who takes more than 10 percent of the price as an initial payment must apply for permits within 30 days and start work within 90 days after the permits issue, unless there is just cause (Fla. Stat. 489.126).

Jobs sold in the home fall under a separate law. Florida's home solicitation statute covers sales over $25 made through personal solicitation away from the seller's place of business (Fla. Stat. 501.021). The buyer can cancel until midnight of the third business day after signing (Fla. Stat. 501.025), and the seller must return payments within 10 days of a cancellation (Fla. Stat. 501.041).

How much can a Florida homeowner recover from the state contractor fund?

For contracts signed on or after July 1, 2024, Florida's Construction Industries Recovery Fund pays at most $100,000 per claim against a general, building or residential contractor and $30,000 per claim against a Division II specialty contractor (Fla. Stat. 489.143). Total payments are capped at $2 million for each Division I licensee (Fla. Stat. 489.143). A homeowner must first win a judgment, award or restitution order and exhaust any bond or insurance, then file within 1 year after that action ends (Fla. Stat. 489.141).

Which Florida permit and grant rules set dollar limits on home projects?

Florida local governments must exempt a single-family homeowner or the owner's contractor from needing a building permit for work valued at less than $7,500, except in flood hazard areas and for electrical, plumbing, structural, mechanical or gas work (Fla. Stat. 553.79). A single-family building permit lasts 1 year or until the next Florida Building Code edition takes effect, whichever is later (Fla. Stat. 553.79). A building department must refund 10 percent of permit and inspection fees when work fails an inspection and the inspector gives no code-based reason within 5 business days (Fla. Stat. 553.79).

The state's My Safe Florida Home program pays up to $10,000 per home toward hurricane mitigation work, matched $1 by the owner for every $2 from the state (Fla. Stat. 215.5586). Eligible homes must have an insured value of $700,000 or less (Fla. Stat. 215.5586), and the work must be done by a licensed contractor under permit.

When does EPA's lead-safe renovation rule apply to a remodel?

EPA's Renovation, Repair and Painting (RRP) rule applies to paid work that disturbs paint in housing built before 1978, apart from housing for the elderly or disabled and 0-bedroom units where no young child lives (40 CFR 745.103). Minor repair and maintenance is exempt if it disturbs 6 square feet or less of painted surface per room inside (40 CFR 745.83) or 20 square feet or less outside (40 CFR 745.83). Window replacement and demolition of painted surfaces never qualify for the exemption.

A renovation firm must be re-certified by EPA every 5 years (40 CFR 745.89). An individual renovator who takes a refresher course without hands-on training is certified for 3 years instead of five (40 CFR 745.90). The firm must hand the owner EPA's lead pamphlet no more than 60 days before work starts (40 CFR 745.84) and keep its compliance records for 3 years after the job ends (40 CFR 745.86). The inflation-adjusted maximum civil penalty under the Toxic Substances Control Act, which covers RRP violations, is $49,772 per violation for penalties assessed from January 8, 2025 (40 CFR 19.4).

Which federal sales and safety rules apply to in-home remodeling sales and crews?

The FTC's Cooling-Off Rule covers sales of $25 or more made at the buyer's home and $130 or more at other temporary locations such as hotel rooms or fairgrounds (16 CFR 429.0). The seller must state in bold type of at least 10 points that the buyer may cancel before midnight of the third business day after the sale (16 CFR 429.1). Several states, including Florida, New York and California, set their own three-day rights on top of it.

On the job site, OSHA requires each worker doing residential construction 6 feet or more above a lower level to be protected by a guardrail, safety net or personal fall arrest system, unless the employer shows these are infeasible and uses a written fall protection plan (29 CFR 1926.501(b)(13)).

How do home improvement contract rules differ between states?

The five states below set different dollar thresholds for written contracts, different caps on deposits and different limits on what a homeowner can recover from a state fund. Each figure comes from the state's own statute; a dash means the figure was not collected for this page, not that no rule exists.

The federal FTC rule's three-business-day window applies in every state to covered in-home sales. The fund caps are per claimant; Massachusetts also limits payouts for one contractor to $150,000 in a 12-month period, and Maryland to $250,000 unless the contractor repays the fund.

How many home improvement complaints reach the FTC each year?

The FTC's Consumer Sentinel Network logged 81,925 reports in its Home Improvement, Repair, and Solar category in 2024, 1.27% of all reports and 16th among report categories (FTC Consumer Sentinel Data Book 2024). The count has fallen each year, from 95,198 in 2022 to 87,063 in 2023 (FTC Data Book 2024, Appendix B2).

The category is wider than remodeling: it mixes complaints about home repair services and contractors with furniture, appliance and solar complaints. The reports are unverified submissions from consumers to the FTC and its data contributors, such as Better Business Bureaus and state attorneys general, so the counts track reporting, not the rate of fraud. The 2025 edition of the Data Book could not be retrieved for this page.

How often does EPA enforce its lead-safe renovation rules?

EPA concluded 127 lead-based paint cases under the Toxic Substances Control Act in fiscal year 2025 (EPA FY 2025 enforcement results). That count combines renovation, abatement and real estate disclosure cases and leaves out states that run their own authorized programs. EPA says nearly 30% of U.S. homes, mostly those built before 1978, have lead-based paint (EPA).

Two settlements show the range. In January 2024, Marrs Construction, the Arkansas firm on HGTV's "Fixer to Fabulous", paid $35,000 for skipping RRP steps on two 2018 renovations and agreed to share lead-safety information on the show and its social media (EPA FY 2024 enforcement results). In December 2020, Home Depot agreed to a $20.75 million penalty for failing to make sure the firms it hired for home renovations followed the rule, which EPA called the largest civil penalty in a Toxic Substances Control Act settlement to that date (EPA press release, archived).

Which OSHA safety standards are cited most often?

Fall protection (29 CFR 1926.501) heads federal OSHA's preliminary list of the most frequently cited standards for FY2026, covering inspections from October 1, 2025 to August 31, 2026; scaffolding, ladders and fall protection training are also in the top 10 (OSHA). It was also first in the final list for FY2024, with ladders in construction third (OSHA, archived). Both lists cover inspections in all industries, not remodeling alone, and the page prints rankings without citation counts. No separate FY2025 list was found on OSHA's page.

What do the popular remodeling numbers really say?

Five numbers come up again and again in remodeling marketing. Each one goes back to a real publisher, but most are estimates, out-of-date editions or one company's test presented as a rule. We traced each to its earliest source we could find and read what that source actually measured.

"A minor kitchen remodel recoups 70-80% at sale"

The range comes from the Cost vs Value Report, which Zonda's trade magazines publish each year, and it fits only some editions. The report's "cost recouped" is not taken from home sales. Real estate agents estimate what a project adds to a sale price, and the report divides that estimate by an estimated job cost. For the 2024 edition, Zonda surveyed over 6,000 Realtors online. Each was shown the project, its construction cost and local median home prices and asked what the project adds to a home's sale price (Cost vs Value methodology).

The editions from 2018 to 2022 gave between 71% and 81%, and the range is older still. In January 2012 NAR relayed the 2011-12 edition's figure for a minor kitchen remodel: 72.1% of a $19,588 cost (NAR). The 2023 and 2024 editions fall outside it, at 86% and 96%. "A kitchen remodel" in these claims usually means the minor job. In the same 2024 edition, a midrange major kitchen remodel recouped an estimated 50% (Cost vs Value 2024).

The other source quoted for kitchen returns, the Remodeling Impact Report from the National Association of REALTORS and the remodelers' trade group NARI, also divides one estimate by another. A NARI member survey supplies the cost and a NAR member survey supplies the value. In the 2019 edition a kitchen upgrade recovered an estimated 52 percent (NAR 2019) and a complete kitchen renovation 59 percent (NAR 2019). In the 2022 edition the figures were 67 percent (NAR 2022) and 75 percent (NAR 2022). NAR's 2019 value survey got 2,485 responses from a random sample of 52,491 members (NAR 2019). The 2022 cost estimates rest on 210 responses from NARI member companies (NAR 2022).

Use instead: name the edition and the project, and call the figure an agent estimate. For example: "The 2024 Cost vs Value Report estimated a midrange minor kitchen remodel recoups 96% of its cost at resale (Realtor estimates, not sale prices)."

"Remodeling is a $400 billion (or $500 billion, or $600 billion) industry"

All three numbers go back to Harvard's Joint Center for Housing Studies (JCHS), but to two different measures from different years. Its quarterly Leading Indicator of Remodeling Activity (LIRA) projects improvement and repair spending on owner-occupied homes only, including do-it-yourself work. Its report Improving America's Housing, published every two years, adds rental properties, so its totals run higher. JCHS revises both when new American Housing Survey data arrive. In January 2025 it raised its 2025 projection by $30 billion.

The "$400 billion" wording appears in a 2022 statistics page by RubyHome, a California real estate brokerage: "a $400 billion+ industry with no single company holding 5% (or more) of the total market share", with no source for either part (RubyHome, archived). The same page credits JCHS with expecting $432 billion in 2022 (RubyHome, archived), close to the January 2022 LIRA. A market-research reseller repeats "more than USD 400 billion" and cites RubyHome (marketresearch.biz). The same reseller sizes the global market at USD 630 Billion in 2023, a worldwide estimate with no published method (marketresearch.biz).

The "$500 billion" figures are LIRA numbers without their label. In March 2025 Premier Garage, a garage-makeover franchisor, told prospective franchisees the industry would be worth $509 billion that year (Premier Garage), the January 2025 LIRA projection. Gitnux, a statistics aggregator, gives $480 billion for 2023 with no source (Gitnux), close to the $481 billion JCHS estimated. The "$600 billion" is the owner-plus-rental total from Improving America's Housing 2025. Hardwood Floors magazine relayed it in March 2025 as a market that "soared above $600 billion" (Hardwood Floors).

Use instead: name the measure and the release date. For example: "Harvard JCHS's Leading Indicator of Remodeling Activity (January 2025) projected $509 billion of improvement and repair spending on owner-occupied homes in 2025." JCHS makes no "industry" or market-share claim to go with the figure.

"Video on a landing page lifts conversions 80%"

The 80% comes from a video vendor reporting results for its own clients. EyeView Digital, which sold landing-page video, first published an 80% in February 2009. It said viewers who watched one client's educational videos were 80% more likely to become depositing users (EyeView, archived). That compares people who chose to watch with people who did not, so it is not a test of adding video. In November 2009 EyeView blogged that its very first test on one TutorVista landing page boosted conversion by over 80 percent (EyeView, archived). This is the earliest landing-page form of the claim. EyeView's 2010 white paper described over 80% as a result seen "in some cases" (EyeView white paper, archived). The one test the paper describes in full found conversion almost 32 percent higher with video (EyeView white paper, archived).

Unbounce, which sells landing-page software, made it a general rule in August 2010, crediting "a study by eyeviewdigital.com" with 80% (Unbounce, archived). From there it reached remodelers. In October 2017 Remodelers Advantage, a business-coaching firm for remodelers, wrote that embedding videos in landing pages can increase conversion rates by 80%, citing a Forbes column (Remodelers Advantage). In 2020 a contractor marketing agency credited the 80% to "Eyewide Digital" (Treehouse Marketing). Neither cites a remodeling test, and we found none. In August 2021 Unbounce published its own analysis of about 35,000 customer landing pages in each of three periods. It concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce).

Use instead: "One video vendor reported an 80% lift from one client's first landing-page test in 2009; Unbounce's 2021 analysis of about 35,000 of its customers' pages found video made little or no difference."

"78% of remodels go over budget"

The figure comes from Clever Real Estate, a company that matches clients with real estate agents and does not sell remodeling. In its survey of 1,000 U.S. homeowners, fielded August 14 to 16, 2024, 78% said their last renovation went over budget, 44% by $5,000 or more (Clever Real Estate). The answers are self-reported and count an overrun of any size. Houzz, which sells software and leads to remodelers, asked its own users a narrower question. In its 2018 Houzz & Home study, nearly half (46 percent) of homeowners who renovated in 2017 and set a budget went over it, and 49 percent stayed on budget (Houzz, archived). Its respondents were registered Houzz users, more than 72,000 of them renovating homeowners.

Use instead: "In a 2024 survey of 1,000 U.S. homeowners by Clever Real Estate, 78% said their last renovation went over budget." Give the survey and the year. The two surveys asked different people different questions, so the gap between 46 percent and 78% is not a trend.

"Most homeowners regret their renovation"

In the same August 2024 Clever Real Estate survey, 74% of homeowners who had remodeled said they had regrets. These included 24% who regretted spending too much and 22% who regretted how long it took (Clever Real Estate). A regret about cost or timing is not the same as regretting the project. An earlier figure circulated in 2022. NAR's REALTOR Magazine reported that One-third of about 600 respondents to a survey by Lantern by SoFi regretted their remodel (NAR). Lantern's owner, SoFi, sells personal and home-improvement loans, and the article gives no field dates.

Use instead: "74% of homeowners who remodeled reported at least one regret, most often cost or delays (Clever Real Estate survey of 1,000 homeowners, August 2024)."

Every popular claim our research pages trace, 701 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about home remodeling video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 523 figures from 51 publishers.

On November 3, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Quarterly Census of Employment and Wages open data, occupation wage estimates (through the BLS data API), Employment Projections, the Occupational Outlook Handbook and injury data; Census County Business Patterns, Nonemployer Statistics, the 2017 and 2022 Economic Census, the Annual Business Survey (through the Census data API) and the 2023 American Housing Survey; Harvard JCHS, NAHB, NAR, NKBA, Zonda's Cost vs Value report, Houzz, Angi, HIRI and the Home Builders Institute; the filings of The Home Depot, Lowe's, Masco, Fortune Brands Innovations, MasterBrand, American Woodmark, Installed Building Products, TopBuild, JELD-WEN, Builders FirstSource, BlueLinx, Angi, Griffon and others, and EDGAR full-text search; Google, Pinterest and three peer-reviewed studies; Florida's contractor, lien, home solicitation and permit statutes, the remodeling contract laws of California, New York, Massachusetts and Maryland, EPA's lead-safe renovation rule and enforcement results, the FTC Cooling-Off Rule and Consumer Sentinel data, and OSHA's fall protection rule and most-cited lists; and the pages behind each popular claim. Where a site refuses automated requests we read an Internet Archive copy. Our licence counts come from Florida DBPR's licensee data download and the open data portals of New York City, Connecticut, Washington and Oregon, our location-page figures from pages we read in a headless browser, our 10-K phrase counts from EDGAR full-text search, and our YouTube figures from the YouTube Data API, all on the same day. We left out NARI's own pages and its copy of NAR's report (its robots.txt blocks AI agents), NAR's report PDFs (robots.txt), the Texas Attorney General and Maryland Home Improvement Commission sites (AI-use signals), the Qualified Remodeler Top 500 and Forbes (robots.txt), Hover's design report (no sample size or dates; behind a form), Angi's 2025 spending survey (no sample size or dates) and Census's private residential improvements series (published only as a spreadsheet the verifier cannot read).

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Our YouTube read follows YouTube's ranking. The 199 videos are what YouTube's search returned for one query, 'home remodel', sorted by views on one day; YouTube's daily search quota ran out before the 'kitchen remodel' and 'bathroom remodel' queries. It is not a census of remodeling video, counts are snapshots that include views from ads, and one MrBeast video holds 21.5% of the views. We classified 144 channels by hand, and calls on thin channel descriptions cover 28.9% of the views.
• Location pages are templated. Within a franchise brand most features are set by the brand's template, so our location-page shares describe the brands' templates, not what independent remodelers choose.
• Federal codes are broader or narrower than remodeling. NAICS 236118 counts general remodelers with employees; specialty trades (roofing, flooring, painting, plumbing, HVAC) sit in their own codes, and Census publishes nonemployer and owner counts only for residential building construction as a whole (2361), which adds new-home builders.
• Spending measures differ in scope. JCHS's LIRA projects owner-occupied improvement and repair spending; its Improving America's Housing totals add rental homes; the American Housing Survey reports two-year totals; NAR's figure is its own estimate. Cost vs Value and NAR's resale percentages are estimates from real estate agents, not sale prices.
• Seller and trade-body data. Houzz, Angi, Stanley Black & Decker and the product makers sell to remodelers or homeowners; NAHB, NKBA and HIRI are industry bodies, and HIRI's infographic gives no sample size or dates.
• Licence counts are not company counts. One company can hold several licences, a licence's county is the address on the record, not where the work is done, and New York City's licence data was last updated on August 20, 2026.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/home-remodeling-video-statistics#DRV-205. To cite the page as a whole:

Mark Studios. "Home Remodeling Video Statistics." Last verified Nov 3, 2026. https://www.markstudios.com/research/home-remodeling-video-statistics

@misc{markstudios_home_remodeling_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Home Remodeling Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/home-remodeling-video-statistics},
  note = {Last verified 2026-11-03}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

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35. U.S. Bureau of Labor Statistics, OEWS series OEUN000000023610047101101 (BLS Public Data API v2) (2026-04). Accessed 2026-11-03.
36. U.S. Bureau of Labor Statistics, Table 1.2 Occupational projections, 2025-35, and worker characteristics, 2025 (2026-08). Accessed 2026-11-03.
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38. U.S. Bureau of Labor Statistics, TABLE 1. Incidence rates of nonfatal occupational injuries and illnesses by industry and case types, 2024 (2026-01). Accessed 2026-11-03.
39. National Association of Home Builders (Eye On Housing), Labor Shortages a Growing Problem (2026-10-14). Accessed 2026-11-03.
40. Home Builders Institute (HBI), The 10 Top Takeaways from the Home Builders Institute's Spring 2023 HBI Construction Labor Market Report (2023-06-14). Accessed 2026-11-03.
41. National Association of Home Builders, Home Remodeling Profit Margin Jumps on Demand and Business Practices (2026-04-10). Accessed 2026-11-03.
42. National Association of Home Builders (Eye On Housing), How Old Are Workers in the Construction Trades? (2026-10-15). Accessed 2026-11-03.
43. U.S. Department of Labor, Office of Apprenticeship, Registered Apprenticeship: Construction Industry Fact Sheet (2026-03-19). Accessed 2026-11-03.
44. U.S. Census Bureau, County Business Patterns 2023, NAICS 236118, Florida (Census Data API) (2025-06). Accessed 2026-11-03.
45. U.S. Census Bureau, 2022 Economic Census: Summary Statistics, NAICS 236118, Florida (Census Data API) (2025). Accessed 2026-11-03.
46. U.S. Census Bureau, 2022 Economic Census: Construction: Value of Construction Work for Location of Construction Work, NAICS 236118 (Census Data API) (2025). Accessed 2026-11-03.
47. U.S. Census Bureau, Nonemployer Statistics 2023, NAICS 2361, Florida (Census Data API) (2025). Accessed 2026-11-03.
48. U.S. Census Bureau, County Business Patterns 2023, NAICS 2361, Florida (Census Data API) (2025-06). Accessed 2026-11-03.
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60. MasterBrand, Inc., MasterBrand, Inc. Form 10-K for the fiscal year ended December 28, 2025 (2026-02-13). Accessed 2026-11-03.
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64. FGI Industries Ltd., FGI Industries Ltd. Form 10-K for the fiscal year ended December 31, 2025 (2026-04-10). Accessed 2026-11-03.
65. The Home Depot, Inc., The Home Depot, Inc. Form 10-K for the fiscal year ended February 1, 2026 (2026-03-18). Accessed 2026-11-03.
66. Lowe's Companies, Inc., Lowe's Companies, Inc. Form 10-K for the fiscal year ended January 30, 2026 (2026-03-23). Accessed 2026-11-03.
67. Angi Inc., Angi Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-20). Accessed 2026-11-03.
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77. Houzz Inc., 2026 U.S. Houzz Kitchen Trends Study (2026-01-13). Accessed 2026-11-03.
78. Houzz Inc., 5 Bathroom Remodeling Trends to Know in 2026 (2026-09-30). Accessed 2026-11-03.
79. National Association of Home Builders (Eye On Housing blog), Bathroom Remodeling Is Most Common Project in 2025 (Eye On Housing) (2026-01-30). Accessed 2026-11-03.
80. Zonda / Journal of Light Construction (Cost vs Value), Cost vs Value 2025: National Averages (2025-09-15). Accessed 2026-11-03.
81. National Association of Realtors (REALTOR Magazine), 12 Remodeling Projects That Offer the Best Value at Resale (2025-04-09). Accessed 2026-11-03.
82. Zonda / Journal of Light Construction (Cost vs Value), Cost vs Value 2025: Miami, FL (2025-09-15). Accessed 2026-11-03.
83. Harvard Joint Center for Housing Studies, Remodeling Spending Continues to Stagnate (2026-10-22). Accessed 2026-11-03.
84. Harvard Joint Center for Housing Studies, Remodeling Spending Poised for Further Slowdown (2026-07-23). Accessed 2026-11-03.
85. Harvard Joint Center for Housing Studies, Benchmark Update Lifts Remodeling Market Size Projections (2025-01-16). Accessed 2026-11-03.
86. National Association of Home Builders, Remodeling Market Sentiment Remains Stable in Third Quarter Despite Headwinds (2026-10-08). Accessed 2026-11-03.
87. National Association of Home Builders (Eye On Housing blog), Remodeling Market Sentiment Remains Stable in Third Quarter Despite Headwinds (Eye On Housing) (2026-10-08). Accessed 2026-11-03.
88. National Association of Home Builders, NAHB Remodeling Market Index (RMI) Full Report, Third Quarter 2026 (2026-10-08). Accessed 2026-11-03.
89. National Kitchen & Bath Association, 2026 Kitchen & Bath Industry Outlook Update: Higher Inflation and Weaker New Home Construction Tempers Growth (2026-07-21). Accessed 2026-11-03.
90. Florida Legislature (Florida Statutes), Florida Statutes 489.105 Definitions (2026). Accessed 2026-11-03.
91. Florida Legislature (Florida Statutes), Florida Statutes 489.103 Exemptions (2026). Accessed 2026-11-03.
92. Florida Legislature (Florida Statutes), Florida Statutes 489.119 Business organizations; qualifying agents (2026). Accessed 2026-11-03.
93. Florida Legislature (Florida Statutes), Florida Statutes 489.127 Prohibitions; penalties (2026). Accessed 2026-11-03.
94. Florida Legislature (Florida Statutes), Florida Statutes 489.13 Unlicensed contracting; penalties (2026). Accessed 2026-11-03.
95. Florida Legislature (Florida Statutes), Florida Statutes 489.128 Contracts entered into by unlicensed contractors unenforceable (2026). Accessed 2026-11-03.
96. Florida Legislature (Florida Statutes), Florida Statutes 713.015 Mandatory provisions for direct contracts (2026). Accessed 2026-11-03.
97. Florida Legislature (Florida Statutes), Florida Statutes 489.1425 Duty of contractor to notify residential property owner of recovery fund (2026). Accessed 2026-11-03.
98. Florida Legislature (Florida Statutes), Florida Statutes 489.126 Moneys received by contractors (2026). Accessed 2026-11-03.
99. Florida Legislature (Florida Statutes), Florida Statutes 501.021 Home solicitation sale; definitions (2026). Accessed 2026-11-03.
100. Florida Legislature (Florida Statutes), Florida Statutes 501.025 Home solicitation sale; buyer's right to cancel (2026). Accessed 2026-11-03.
101. Florida Legislature (Florida Statutes), Florida Statutes 501.041 Home solicitation sale; restoration of down payment (2026). Accessed 2026-11-03.
102. Florida Legislature (Florida Statutes), Florida Statutes 489.143 Payment from the fund (2026). Accessed 2026-11-03.
103. Florida Legislature (Florida Statutes), Florida Statutes 489.141 Conditions for recovery; eligibility (2026). Accessed 2026-11-03.
104. Florida Legislature (Florida Statutes), Florida Statutes 553.79 Permits; applications; issuance; inspections (2026). Accessed 2026-11-03.
105. Florida Legislature (Florida Statutes), Florida Statutes 215.5586 My Safe Florida Home Program (2026). Accessed 2026-11-03.
106. U.S. Environmental Protection Agency (eCFR, Office of the Federal Register), 40 CFR 745.103 Definitions (2026). Accessed 2026-11-03.
107. U.S. Environmental Protection Agency (eCFR, Office of the Federal Register), 40 CFR 745.83 Definitions (Renovation, Repair and Painting rule) (2026). Accessed 2026-11-03.
108. U.S. Environmental Protection Agency (eCFR, Office of the Federal Register), 40 CFR 745.89 Firm certification (2026). Accessed 2026-11-03.
109. U.S. Environmental Protection Agency (eCFR, Office of the Federal Register), 40 CFR 745.90 Renovator certification and dust sampling technician certification (2026). Accessed 2026-11-03.
110. U.S. Environmental Protection Agency (eCFR, Office of the Federal Register), 40 CFR Part 745 Subpart E - Residential Property Renovation (2026). Accessed 2026-11-03.
111. U.S. Environmental Protection Agency (eCFR, Office of the Federal Register), 40 CFR 19.4 Statutory civil monetary penalties, as adjusted for inflation, and tables (2026). Accessed 2026-11-03.
112. Federal Trade Commission (eCFR, Office of the Federal Register), 16 CFR Part 429 - Rule Concerning Cooling-Off Period for Sales Made at Homes or at Certain Other Locations (2026). Accessed 2026-11-03.
113. Occupational Safety and Health Administration (eCFR, Office of the Federal Register), 29 CFR 1926.501 Duty to have fall protection (2026). Accessed 2026-11-03.
114. California Legislature (California Business and Professions Code), California Business and Professions Code section 7159 (2025). Accessed 2026-11-03.
115. New York State Legislature (General Business Law), New York General Business Law section 770 Definitions (2025). Accessed 2026-11-03.
116. New York State Legislature (General Business Law), New York General Business Law section 771 Home improvement contracts (2025). Accessed 2026-11-03.
117. Massachusetts Legislature (General Laws), M.G.L. c. 142A, section 2 Residential contracting agreements; requirements (2026). Accessed 2026-11-03.
118. Massachusetts Legislature (General Laws), M.G.L. c. 142A, section 7 Claims against fund; award limitations (2026). Accessed 2026-11-03.
119. Maryland General Assembly (Annotated Code of Maryland), Maryland Code, Business Regulation section 8-301 (2026). Accessed 2026-11-03.
120. Maryland General Assembly (Annotated Code of Maryland), Maryland Code, Business Regulation section 8-405 (2026). Accessed 2026-11-03.
121. Texas Sunset Advisory Commission, Texas Residential Construction Commission - Agency History (2026). Accessed 2026-11-03.
122. Federal Trade Commission, Consumer Sentinel Network Data Book 2024 (2025-03). Accessed 2026-11-03.
123. U.S. Environmental Protection Agency, Enforcement and Compliance Assurance Results for FY 2025: Improving Health for All Americans (2025). Accessed 2026-11-03.
124. U.S. Environmental Protection Agency, Enforcing Lead Laws and Regulations (2025). Accessed 2026-11-03.
125. U.S. Environmental Protection Agency, Enforcement and Compliance Assurance Annual Results for Fiscal Year 2024 (2025-03). Accessed 2026-11-03.
126. U.S. Environmental Protection Agency, Home Depot To Pay $20,750,000 Penalty for Nationwide Failure to Follow Rules for Conducting Renovations Involving Lead Paint (2020-12-17). Accessed 2026-11-03.
127. Occupational Safety and Health Administration, Top 10 Most Frequently Cited Standards (2026-10-05). Accessed 2026-11-03.
128. Occupational Safety and Health Administration, Top 10 Most Frequently Cited Standards (archived) (2024). Accessed 2026-11-03.
129. Zonda / Journal of Light Construction (Cost vs Value Report), Cost vs. Value 2024: Methodology (2024). Accessed 2026-11-03.
130. Zonda / Journal of Light Construction (Cost vs Value Report), Cost vs. Value 2018: National Averages (2018). Accessed 2026-11-03.
131. Zonda / Journal of Light Construction (Cost vs Value Report), Cost vs. Value 2019: National Averages (2019). Accessed 2026-11-03.
132. Zonda / Journal of Light Construction (Cost vs Value Report), Cost vs. Value 2020: National Averages (2020). Accessed 2026-11-03.
133. Zonda / Journal of Light Construction (Cost vs Value Report), Cost vs. Value 2021: National Averages (2021). Accessed 2026-11-03.
134. Zonda / Journal of Light Construction (Cost vs Value Report), Cost vs. Value 2022: National Averages (2022). Accessed 2026-11-03.
135. Zonda / Journal of Light Construction (Cost vs Value Report), Cost vs. Value 2023: National Averages (2023). Accessed 2026-11-03.
136. Zonda / Journal of Light Construction (Cost vs Value Report), Cost vs. Value 2024: National Averages (2024). Accessed 2026-11-03.
137. National Association of REALTORS (Styled, Staged & Sold; repeater of Cost vs Value), 2011-2012 Cost vs. Value: Which Remodeling Projects Pay Off the Most (2012-01-25). Accessed 2026-11-03.
138. National Association of REALTORS and National Association of the Remodeling Industry, 2019 Remodeling Impact Report (2019-10-03). Accessed 2026-11-03.
139. National Association of REALTORS and National Association of the Remodeling Industry, 2022 Remodeling Impact Report (2022-04-19). Accessed 2026-11-03.
140. Joint Center for Housing Studies of Harvard University (Remodeling Futures Program), LIRA press release (2018-04-18). Accessed 2026-11-03.
141. Joint Center for Housing Studies of Harvard University (Remodeling Futures Program), LIRA press release (2021-01-21). Accessed 2026-11-03.
142. Joint Center for Housing Studies of Harvard University (Remodeling Futures Program), LIRA press release (2022-01-20). Accessed 2026-11-03.
143. Joint Center for Housing Studies of Harvard University (Remodeling Futures Program), LIRA press release (2022-04-21). Accessed 2026-11-03.
144. Joint Center for Housing Studies of Harvard University (Remodeling Futures Program), LIRA press release (2023-04-20). Accessed 2026-11-03.
145. Joint Center for Housing Studies of Harvard University (Remodeling Futures Program), LIRA press release (2024-01-18). Accessed 2026-11-03.
146. Joint Center for Housing Studies of Harvard University (Remodeling Futures Program), LIRA press release (2025-01-16). Accessed 2026-11-03.
147. Joint Center for Housing Studies of Harvard University (Remodeling Futures Program), Homebuilding Lags as US Remodeling Industry Picks Up the Slack (press release, Improving America's Housing 2019) (2019-03-12). Accessed 2026-11-03.
148. Joint Center for Housing Studies of Harvard University (Remodeling Futures Program), Despite a Pandemic Remodeling Boom, Aging US Homes Require Additional Investment (press release, Improving America's Housing 2023) (2023-03-23). Accessed 2026-11-03.
149. RubyHome (real estate brokerage; repeater), Home Remodeling Statistics (2022). Accessed 2026-11-03.
150. Market.us / marketresearch.biz (market-research reseller; repeater), Home Remodeling Market (undated). Accessed 2026-11-03.
151. Premier Garage (franchisor; repeater), Home Remodeling Statistics to Know before Investing (2025-03-01). Accessed 2026-11-03.
152. Gitnux (statistics aggregator; repeater), Home Remodeling Industry Statistics (undated). Accessed 2026-11-03.
153. Hardwood Floors magazine (NWFA trade magazine; repeater), Improving America's Housing 2025 Report: Remodeling Soars to New Heights (2025-03-27). Accessed 2026-11-03.
154. EyeView Digital (blog), UMOO - a prime beef example of EyeView's success (2009-02-10). Accessed 2026-11-03.
155. EyeView Digital (blog), Another Video Conversion Success Story (2009-11-10). Accessed 2026-11-03.
156. EyeView Digital, Making Video Accountable (White Paper) (2010). Accessed 2026-11-03.
157. Unbounce (repeater), The Benefits of Using Video on Landing Pages (2010-08). Accessed 2026-11-03.
158. Remodelers Advantage (remodeler business consultancy; repeater), Lights, Camera, Action! 10 Reasons to Add Video to Your Content Marketing Plan (2017-10-24). Accessed 2026-11-03.
159. Treehouse Internet Group / Treehouse Marketing (contractor marketing agency; repeater), 3 Reasons to Include Video in Your 2020 Contractor Marketing Efforts (2020). Accessed 2026-11-03.
160. Unbounce, Video on landing pages means more conversions, right? Wrong. Here's why (2021-08). Accessed 2026-11-03.
161. Clever Real Estate, New Data: Home Renovation Trends in 2024 (2024-10-07). Accessed 2026-11-03.
162. Houzz, How Much People Spent on Home Renovations in 2017 (2018 U.S. Houzz & Home Study) (2018-06-26). Accessed 2026-11-03.
163. National Association of REALTORS (REALTOR Magazine; repeater of a Lantern by SoFi survey), Remodeling Regret Is Growing (2022-06-07). Accessed 2026-11-03.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 3, 2026: First published with 523 figures from 51 publishers, each checked against its original source.