Hotel Video Statistics

Key takeaways

1. In our November 13, 2026 read of YouTube’s 462 most-viewed ‘hotel tour’, ‘hotel room tour’ and ‘resort tour’ videos, hotels, motels and resorts speaking as themselves drew 1.2% of the views of the 389 on-topic videos, from 2 channels; travel, hotel-review, lifestyle and general creators drew 77.1%. (Mark Studios) See details
2. Videos posted by the hotel or resort company shown drew 2.7% of the on-topic views, and videos posted by someone else 97.3%. One MrBeast challenge video comparing a cheap and a very expensive room drew 16.4% on its own. (Mark Studios) See details
3. 18.3% of the on-topic videos ran 60 seconds or less and drew 32.9% of the on-topic views; 49.4% ran longer than 20 minutes and drew 22.0%. (Mark Studios) See details
4. 4 hotel and resort channels in the sample are in Florida by their own stated place, all around Orlando, and 0 channels of any kind name Palm Beach, Broward or Martin County. The five hotel and resort channels uploaded 693 videos in the year to November 13, 2026. (Mark Studios) See details
5. BLS counted 61,618 U.S. hotels and motels with employees in 2025 (excluding casino hotels): 4,428 in Florida, 199 in Palm Beach County, 316 in Broward and 18 in Martin. (BLS) See details
6. From 2014 to 2025 that count rose 16.6% nationally, 16.0% in Florida, 26.8% in Palm Beach County, 2.3% in Broward and 5.9% in Martin (our calculation from BLS annual averages). (Mark Studios, from BLS) See details
7. That is 12.6 hotels and motels with employees per 100,000 residents in Palm Beach County, 15.7 in Broward and 10.8 in Martin, against 18.9 for Florida and 18.0 for the U.S. (our calculation). (Mark Studios, from BLS and Census) See details
8. U.S. hotel and motel jobs were still 6.7% below 2019 in 2025, at 1.5 million (1,548,238), after a 32.5% fall in 2020 (our calculation from BLS annual averages). (Mark Studios, from BLS) See details
9. Maids and housekeeping cleaners held 21.5% of U.S. traveler accommodation jobs in May 2025 and desk clerks 12.5%, at median wages of $34,920 and $35,020 a year (BLS). (BLS) See details
10. Florida’s lodging licence files listed 2,484 current hotel licences with 357,939 rooms on November 9, 2026: 111 in Palm Beach County, 192 in Broward and 12 in Martin (our count). (Mark Studios, from Florida DBPR) See details
11. Licensed hotels in Florida rose 47.2% from fiscal 2013-14 to 2025-26, to 2,532, while licensed motels fell 17.7%, to 2,216 (our calculation from DBPR annual reports). (Mark Studios, from Florida DBPR) See details
12. Hotel and motel prices were 11.8% higher in October 2026 than their 2019 average by the CPI-U, against 32.0% for all items (our calculation from BLS indexes). (Mark Studios, from BLS) See details
13. Marriott counted 9,805 properties with 1,779,936 rooms at the end of 2025, and Hilton Honors had 243 million members; about 75% of Marriott’s U.S. room nights were booked by loyalty members (SEC filings). (SEC filings) See details
14. Choice Hotels’ franchisees typically pay marketing and reservation fees of 3% to 4% of gross room revenues, and Choice is the one filer whose marketing list names social media and digital advertising (SEC filings). (SEC filings) See details
15. 158 annual reports on Form 10-K filed from 2001 to 2025 mention resort fees, peaking at 16 in 2015. Of the 13 companies whose 2024-2026 reports do, 11 own or operate hotels and 0 is a hotel brand or franchisor (our EDGAR count). (Mark Studios, from SEC EDGAR) See details
16. Since May 12, 2025, the FTC’s fees rule has required hotels to show the total price, resort fees included, in any advertised room price. The FTC counted 49,216 U.S. hotels and estimated that 6% charge resort fees. (FTC) See details
17. The “65% of travelers watch video before booking” figure is from Google and Ipsos MediaCT’s 2014 study, and it counts only leisure travelers who had already watched or commented on travel video (65% of them view travel videos when thinking about a trip); 54% of leisure and business travelers who had watched said they view them when deciding on accommodations, and only 35% of leisure travelers who watch online video had done anything with travel video in six months. (Mark Studios) See details
18. The “67% more bookings with video” figure is from a 2007 release by a hotel video seller with Omni Hotels, across ten hotels, comparing visitors who chose to watch with those who did not: not a test of what video causes. (Mark Studios) See details

Who gets the views on YouTube's most-viewed hotel and resort tours?

Creators, not hotels: in our November 13, 2026 YouTube Data API read of the most-viewed videos for 'hotel tour', 'hotel room tour' and 'resort tour', hotels, motels and resorts speaking as themselves drew 1.2% of the on-topic views. Videos uploaded by the hotel or resort company shown, counting three theme-park resort companies that post their own hotels, drew 2.7%; videos uploaded by someone else drew 97.3%. Travel, hotel-review, lifestyle and general creators together drew 77.1% (our calculation).

This is a view-sorted global search snapshot, not a census of hotel video: we took the top four pages of YouTube's view-sorted results for each phrase that day, 462 unique videos from 255 channels. 389 of them were about a hotel, motel or resort stay, and they drew 64.7% of all views in the sample; the median one had 1,765,870 views (our calculation).

Views bunch at the top. MrBeast drew 16.4% of all on-topic views with one challenge video comparing a cheap and a very expensive hotel room; the three most-viewed channels drew 24.8% and the ten most-viewed 44.1%. The steady output comes from hotel reviewers: travel and hotel-review creators uploaded 262 of the 389 on-topic videos, and Luxury Travel Expert had 31 videos in the sample, more than any other channel. A niche of its own: 7 elevator and hotel-tour hobby channels uploaded 39 on-topic videos, mostly walk-throughs of U.S. limited-service hotels, for 1.9% of the views. 0 came from hospitality schools, educators or hotel-business coaches (our calculation).

How do hotels and resorts themselves do in YouTube's results?

Barely: 2 hotel or resort channels made the top four pages for any of the three phrases on November 13, 2026, both in Florida. With the theme-park resort companies, 5 channels posted their own hotel or resort, and they uploaded 12 of the 389 on-topic videos. The most-viewed was Cypress Cove Nudist Resort in Kissimmee, Florida, with 36,146,766 views on one age-restricted German TV segment about the resort that it posted. Universal Orlando Resort had 5 tours of its on-site hotels in the sample, 35,397,010 views together; the top one, of its Endless Summer Resort, had 13,487,511 (our calculation).

Florida: 4 hotel, resort or theme-park resort channels in the sample are in Florida by their own stated place (Cypress Cove in Kissimmee, Holiday Inn Club Vacations' Orange Lake Resort, Universal Orlando Resort and Disney Parks), with 11 on-topic videos. 11 on-topic titles named a Florida place, all in the Orlando area. 0 channels of any class name Palm Beach, Broward or Martin County as their place, and 0 on-topic titles named a place there (our calculation).

How often do the hotel and resort channels in YouTube's top results post?

It varies from daily to never: the five channels in our sample that speak as a hotel or resort uploaded 693 videos in the year to November 13, 2026. Beach Park, a Brazilian water-park resort, uploaded 325, Disney Parks 308, Universal Orlando Resort 57, Cypress Cove 3 and Holiday Inn Club Vacations 0. 60.2% of the year's uploads ran 60 seconds or less (69.8% for Beach Park), and the median upload had 16,172 views (3,109 for Beach Park). 38 uploads passed a million views, 27 of them Beach Park's. The theme-park channels post about their parks as well as their hotels, and this is five channels from one search, not a survey of hotels (our calculation).

How much of YouTube's "hotel room tour" results is about hotels?

Most of it, but not all: 24.0% of the unique videos YouTube returned for 'hotel room tour' on November 13, 2026 were not about a hotel, motel or resort stay, against 6.2% for 'hotel tour' and 9.6% for 'resort tour'. 31 of the off-topic 'hotel room tour' videos were house, mansion, apartment or home-room tours, many of them celebrity and creator homes; off-topic videos drew 35.3% of all views in the sample (our calculation).

Hotels show up only for 'resort': hotels, resorts, theme-park resort companies and travel agencies drew 14.1% of the on-topic views in the 'resort tour' list and 0.0% in the 'hotel tour' list. General, comedy, challenge and compilation creators drew 45.8% of the on-topic views in the 'hotel room tour' list (our calculation).

Where are the channels behind the most-viewed hotel videos?

The United States by views, India by number: channels placed in the United States by their own text or country setting drew 61.8% of the on-topic views in our November 13, 2026 sample, from 68 channels, and 39 channels placed in India drew 8.9% (our calculation).

How long are the most-viewed hotel videos, and what are they about?

Long tours and short clips: 49.4% of the on-topic videos in our November 13, 2026 sample ran longer than 20 minutes (22.0% of the views), and 18.3% ran 60 seconds or less (32.9% of the views). The median on-topic video ran 19.4 minutes; the median short one had 6,445,825 views, against 1,536,730 for the median longer one. 56.0% of the on-topic videos were published in 2024 or later (our calculation).

Luxury leads the titles: 124 on-topic titles named luxury, five, six or seven stars, the most expensive, billionaires or ultra-luxury (17.0% of the views). 54 named a room tour, a suite, a penthouse or a villa; 48 rated, reviewed, tested or ranked hotels; 44 carried a price or named cheap, budget, free or a versus (29.3% of the views, led by MrBeast's); and 35 named a capsule, underwater, robot, ice, themed or otherwise unusual hotel (18.0%). By place, 45 named India, an Indian city or the Taj, 33 the Maldives, 32 Dubai, Abu Dhabi, the Burj Al Arab or Atlantis, 12 Japan, 10 Disney and 6 Las Vegas. 27 named a pool, a beach or a waterpark, 6 named all-inclusive, and 1 named a haunted hotel (our calculation).

Method and limits: YouTube Data API, read November 13, 2026, three search phrases, global (no region filter). We did not watch the videos; channel classes were set by hand from each channel's own text, and the uploader decides the class, so a creator's or TV show's stay at a hotel counts as the creator's or the show's, not the hotel's. We do not name hotel guests or staff that hotels, creators or TV shows film. Family channels built around children (kids' hotel-room tours and waterpark-resort videos), personal uploads by private people with no creator or business identity and a disability story are published as counts only, 33 videos (24 on-topic) from 24 channels, with no title, channel, date or views; shares on this page include their views. 20 sample videos were set by their uploaders as made for kids, 13 of them on-topic. YouTube's uploader label for altered or synthetic content appeared on 0 videos (the field was absent on every one). Many titles are in Hindi, Bengali, Indonesian, Spanish, Portuguese, Tagalog, Japanese or Korean; the title topics read their English words, hashtags and a few listed words, so topic counts are floors. View counts are lifetime snapshots and include ad views. Cruise cabins, vacation-rental cottages, theme-park rides and destination itineraries count as off-topic here; travel destinations and weddings have their own pages: travel and tourism video statistics and wedding video statistics. The data are in youtube-hotel-videos.csv, youtube-hotel-channels.csv and youtube-hotel-own-channels.csv.

What do studies say hotel shoppers look at before they book?

Photos come first. In a 2014 Cornell eye-tracking study, 32 people chose a hotel to book on a simulated search page, and once they had narrowed the field to a shortlist of usually no more than about seven hotels, they looked at images more than at anything else (Cornell Center for Hospitality Research, Noone & Robson, 2014). Their eyes landed on the chosen hotel's images an average of 15.74 times, against 9.18 times for the other hotels on the shortlist, ahead of descriptions, prices, ratings and reviews; the hotel's own photos drew far more looks than guests' photos (Cornell Center for Hospitality Research). It was a small lab study, not a test of real bookings, and no study we found measured how often shoppers watch a hotel's own video.

Immersive views make rooms feel more vivid. In a 2017 Cornell lab experiment, 80 participants toured a luxury and an economy virtual hotel room in a VR headset and on a screen, and rated spatial presence, pleasure, arousal and how attractive the room looked higher in the headset (Cornell University, Arnowitz, master's thesis, 2017). A 2010 Cornell survey of 2,830 recent hotel guests, 55.1% of them men, found that leisure travelers leaned most on recommendations from friends and family, then on travel websites, search engines and online travel agencies, and that most ended up on the brand's website or an online travel agency to book (Cornell Center for Hospitality Research, McCarthy, Stock & Verma, 2010).

Shoppers also do a lot of looking. In comScore data on just under 400 people who booked a major hotel brand, the average person visited 13.60 different travel sites in the two months before booking; 49% visited ten or fewer, while more than 20% visited more than thirty (UNWTO with Cornell Center for Hospitality Research, 2015). Phones help on the trip more than before it: in a 2015 Cornell survey of 754 U.S. travelers, about two-thirds had downloaded at least one travel app, but half of those apps were later deleted, and most still preferred a computer for planning and booking (Cornell Center for Hospitality Research, Linton & Kwortnik, 2015).

Do online reviews change what a hotel earns?

The studies link better reviews to more revenue. A 2016 Cornell study of TripAdvisor data on 65,195 hotels, most of them in France and Italy, found that a rise of one point in a hotel's review score went with 39 percent more revenue from online travel agency bookings referred by TripAdvisor (Cornell Center for Hospitality Research, Anderson & Han, 2016). Answering reviews helped, up to a point: gains levelled off at a response rate of about 40 percent, and answering too many reviews did worse than answering none (Cornell Center for Hospitality Research). The study only saw revenue from TripAdvisor clicks to online travel agencies, not direct or phone bookings, and its review-request data came from Revinate, a firm that sells review software to hotels.

The effect depends on the hotel. In a 2014 study of 319 London hotels, the score in reviews mattered more for luxury hotels' revenue per available room, and the number of reviews mattered more for lower-tier hotels (Cornell Hospitality Quarterly, Blal & Sturman, 2014). What guests rate varies: in a 2017 Cornell study of 95,500 English-language hotel reviews, 49.5 percent rated service separately, and just under 6 percent rated check-in or checkout (Cornell Center for Hospitality Research, Zhang & Verma, 2017). A 2022 survey with 884 valid responses found that useful and plentiful reviews went with more use of online hotel booking platforms (Heliyon, Salameh et al., 2022). All of these are associations, not controlled tests.

Does a listing on an online travel agency bring direct bookings?

Cornell studies say it does, the so-called billboard effect. An analysis of 1,720 reservations for InterContinental Hotels Group brands in June to August of 2008, 2009 and 2010 found that for each booking a hotel got through Expedia, the brand's own website got between three and nine more (Cornell Center for Hospitality Research, Anderson, 2011). An earlier study of a handful of hotels had found an Expedia listing raised the hotels' other reservations by 7.5 to 26 percent (Cornell Center for Hospitality Research). Shoppers in that data made an average of twelve visits to an online travel agency site before booking (Cornell Center for Hospitality Research). Expedia was a corporate member of the Cornell center when the studies were made.

A 2017 follow-up of 5,093 online reservations found 54.5 percent were made at online travel agencies and the rest directly with hotels, and that 65% of direct bookers had visited an online travel agency site in the two months before booking (Cornell Center for Hospitality Research, Anderson & Han, 2017). The natural test came in Columbus, Georgia, where hotels were dropped from online travel agencies for a four-year period: occupancy held up but average room rates fell, and revenue per available room did not fully recover after the hotels were listed again (Cornell Center for Hospitality Research, Anderson & Han, 2018). That report put online travel agency commissions at an estimated 20 percent of the booking, an estimate it quoted rather than measured (Cornell Center for Hospitality Research).

How many people work in U.S. hotels, and what are they paid?

U.S. hotels and motels (NAICS 721110 Hotels (except Casino Hotels) and Motels) employed an annual average of 1,548,238 private-sector workers in 2025, according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW), which counts jobs covered by unemployment insurance (BLS). The average weekly wage was $857 (BLS), before inflation and counting part-time jobs as whole jobs. That is about 25.1 jobs per hotel or motel (our calculation). Casino hotels, bed-and-breakfast inns and vacation rentals are outside this industry, and owners who pay themselves no wage are in none of these counts.

Hotel jobs have not come all the way back from the pandemic. QCEW counted 1,659,783 hotel and motel jobs in 2019 (BLS) and 1,120,186 in 2020 (BLS), a fall of 32.5% (our calculation); in 2025 employment was still 6.7% below 2019 (our calculation), even though there were more hotels. The Economic Census, which counts paid employees in one March pay period, shows the same gap: 1,420,127 paid employees in March 2022 (Census) against 1,608,327 in March 2017 (Census), 11.7% fewer (our calculation).

How many hotel jobs are there in Florida and in Palm Beach, Broward and Martin counties?

Florida's hotels and motels employed an annual average of 191,970 private-sector workers in 2025, at an average weekly wage of $932, per BLS QCEW (BLS). Unlike the nation, Florida is past its 2019 level of 187,930 hotel jobs (BLS): 2.1% higher in 2025 (our calculation). Palm Beach County had more hotel jobs than Broward County and paid more per week. Each count below is a QCEW 2025 annual average of private jobs covered by unemployment insurance.

QCEW divides reported pay by every job, full- or part-time, and counts tips only where employers report them as wages, so the weekly averages understate what a full-time worker earns in some jobs and overstate it in others. Wages here are not adjusted for South Florida's living costs.

Who works in hotels, and what do desk clerks, housekeepers and managers earn?

Housekeepers are the largest group: maids and housekeeping cleaners held 21.5% of the wage and salary jobs in U.S. traveler accommodation in May 2025 (our calculation), 415,160 of 1,929,500 (BLS), according to BLS Occupational Employment and Wage Statistics (OEWS). Hotel, motel and resort desk clerks, the staff guests meet first, held 242,020 jobs, or 12.5% (our calculation), at a median annual wage of $35,020 (BLS). The median for every job in the industry was $37,540 (BLS). OEWS publishes lodging only as NAICS 721100 Traveler Accommodation, which adds casino hotels, bed-and-breakfast inns and other short-stay lodging to hotels and motels; it counts wage and salary workers only.

Desk clerks and lodging managers work almost only in lodging. In May 2025, OEWS counted 261,420 desk clerk jobs across all U.S. industries (BLS), so 92.6% were in traveler accommodation, and 42,620 lodging manager jobs (BLS), 84.6% of them in traveler accommodation (our calculations). Housekeepers are spread wider: of 860,670 maid and housekeeping jobs (BLS), 48.2% were in lodging (our calculation); the rest clean hospitals, homes and offices. The all-industry median annual wage was $35,070 for desk clerks (BLS) and $69,250 for lodging managers (BLS).

In Florida in May 2025, OEWS counted 23,580 desk clerk jobs at a median of $35,030 (BLS) (BLS), 4,790 lodging manager jobs at $69,120 (BLS) (BLS), and 79,550 maid and housekeeping jobs at $33,860 (BLS) (BLS), all industries. The Miami-Fort Lauderdale-West Palm Beach metro area, which includes Palm Beach and Broward counties, had in May 2025 6,860 desk clerk jobs at a median of $35,500 (BLS) (BLS) and 22,370 maid and housekeeping jobs at $34,360 (BLS) (BLS). The Port St. Lucie metro area, which includes Martin County, had 260 desk clerk jobs at a median of $34,290 (BLS) (BLS). State and metro OEWS estimates are not split by industry.

How much more does a hotel room cost than before the pandemic?

Hotel and motel rooms cost 11.8% more in October 2026 than in 2019, by the Consumer Price Index for All Urban Consumers (CPI-U) index for other lodging away from home including hotels and motels (our calculation): the index averaged 339.513 in 2019 (BLS), 379.914 in 2025 (BLS) and stood at 379.529 in October 2026, the newest month (BLS). Prices overall rose much faster: the all-items index rose 32.0% over the same span, from 255.657 (BLS) to 337.511 (BLS) (our calculation). By annual averages, hotel rooms cost 11.9% more in 2025 than in 2019 (our calculation).

Room rates are seasonal, so compare like months: the hotel index was 350.397 in September 2019 (BLS) and 396.043 in September 2026 (BLS), 13.0% higher (our calculation). The wider lodging away from home index, which adds college housing, rose 13.7% from its 2019 average of 165.888 (BLS) to 188.581 in October 2026 (BLS) (our calculation); it averaged 186.674 in 2025 (BLS). Each index has its own base, so compare the changes, not the index levels.

Over the latest year, hotel prices rose faster than prices overall. From September 2025 to September 2026, BLS reports other lodging away from home including hotels and motels up 4.3% (BLS) and lodging away from home up 4.4% (BLS), while all items rose 3.7% (BLS). BLS did not collect October 2025 prices during the 2025 shutdown, so no change over the year to October 2026 exists.

How many hotels are there in the United States?

The United States had an annual average of 61,618 private hotels and motels with employees in 2025 (NAICS 721110 Hotels (except Casino Hotels) and Motels: hotels, motels, resorts without a casino and extended-stay properties), according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW) (BLS). That is 18.0 hotels and motels per 100,000 residents (our calculation, against the Census Bureau's July 1, 2025 population). Each establishment is one property, so a brand counts once for each of its properties, under whichever company reports the payroll. Casino hotels, bed-and-breakfast inns, cottages and short-term rentals listed by private hosts are not in this count.

The count is rising. QCEW counted 52,828 hotels and motels in 2014, the first year of its open data (BLS), and 57,327 in 2019 (BLS), so 2025 was 16.6% above 2014 (our calculation). The Census Bureau's County Business Patterns shows the longer climb: 44,279 hotels and motels with paid employees in 1998, the first year on the NAICS code (Census), and 55,895 in 2023 (Census), 26.2% more (our calculation). The Census Data API serves no rows for the older SIC 7011 hotel code, so there is no earlier baseline here.

Many hotels are small. 17,262 of the 2023 hotels and motels with paid employees, or 30.9%, had fewer than five employees in the March pay period (Census) (our calculation); in Florida it was 1,103 (Census) of 3,546, or 31.1% (our calculation from County Business Patterns (Census)).

How many hotels are there in Florida and in Palm Beach, Broward and Martin counties?

Florida averaged 4,428 private hotels and motels with employees in 2025, per BLS QCEW (BLS): 18.9 per 100,000 residents, a little above the national rate of 18.0 (our calculation). The three South Florida counties all had fewer hotels per resident than the state: Broward County 15.7 per 100,000 residents, Palm Beach County 12.6 and Martin County 10.8. Palm Beach County's count grew fastest from 2014 to 2025, by 26.8%, against 16.0% for Florida (our calculations).

The per-100,000 rates divide each count by the Census Bureau's Vintage 2025 resident population estimates for July 1, 2025: 341,784,857 for the United States (Census Bureau), 23,462,518 for Florida, 1,575,726 for Palm Beach County, 2,013,317 for Broward County and 166,272 for Martin County (Census Bureau). Residents are not the market for a hotel, so these rates describe how much lodging a place has, not how busy it is.

Rates per 100,000 residents and changes are our calculations. Martin County's count is small, so one hotel opening or closing moves its figures a lot. County Business Patterns, which counts the March pay period, put the 2023 counts at 163 hotels and motels with paid employees in Palm Beach County, 302 in Broward County and 20 in Martin County (Census). Florida's lodging licences cover far more than these hotels and motels with employees, including vacation rental condos and houses (see the licences section), so the licence counts and these counts measure different things.

How many lodging businesses have no employees?

The Census Bureau does not count hotels with no employees on their own: Nonemployer Statistics publishes lodging only as NAICS 7211 Traveler Accommodation, which adds casino hotels, bed-and-breakfast inns and all other traveler accommodation (cottages, cabins and vacation rentals run as a business) to hotels and motels. On that wider industry, about 55.5% of U.S. traveler accommodation businesses had no paid employees in 2023: 75,727 nonemployers (Census) against 60,776 establishments with paid employees (Census) (our calculation, Nonemployer Statistics 2023 against County Business Patterns 2023). In Florida the share was 63.5%, and in the three South Florida counties about seven in ten: Palm Beach 71.2%, Broward 72.9% and Martin 69.1% (our calculations). Nonemployer Statistics is built from IRS business tax records; most of these filers are owners renting out a unit or a small inn, not hotels, so the share is no measure of owner-run hotels.

The newest count is much higher: 86,202 U.S. traveler accommodation nonemployers in 2024 (Census), up 13.8% in a year, and 8,231 in Florida (Census), up 23.8% from 6,647 in 2023 (Census) (our calculations).

How much do hotels take in, and from what?

U.S. hotels and motels with paid employees had receipts of $206,193,557 thousand (about $206.2 billion) in 2022, per the 2022 Economic Census (Census), from 56,260 establishments (Census): about $3,665,000 per property (our calculation). That was 11.8% more than the $184,410,520 thousand of 2017 (Census), when the census counted 53,978 hotels and motels (Census), before inflation (our calculation). Florida's 3,546 hotels and motels (Census) took in $26,623,419 thousand (Census), 12.9% of the national total (our calculation); the census counted 169 in Palm Beach County and 298 in Broward County (Census) and withheld Martin County's count. The Census Bureau's Annual Integrated Economic Survey put 2024 receipts of hotel and motel firms at $214,217,080 thousand (Census); that survey publishes no advertising expense for hotels or any other lodging industry (the Census Data API returns no value).

Rooms are most of the money. Room rental made 81.7% of hotels' and motels' 2022 receipts (Census), up from 78.4% in 2017 (Census). Meals and soft drinks served on site made 6.3% (Census) and alcoholic drinks 2.8% (Census). Food and drink for catered events fell to 3.3% (Census) from 5.0% in 2017 (Census); 4,964 hotels and motels reported catering receipts (Census), 8.8% of the industry (our calculation). Parking made 0.9% (Census).

Few hotels report event space as its own line. 394 hotels and motels reported receipts from renting space for weddings, banquets and parties in 2022 (Census), 0.7% of the industry (our calculation), worth $176,623 thousand (Census), and 489 reported renting space for meetings and conventions (Census). Many hotels bill a wedding or meeting as catering and rooms rather than as space rental, so these lines undercount event business. The product-lines table has no line for resort or other mandatory fees; they are reported inside the line they are charged with.

How many new hotels survive?

BLS does not publish survival rates for hotels on their own; its Business Employment Dynamics tables cover the whole accommodation and food services sector (NAICS 72: hotels and motels together with restaurants, bars and caterers). Of the establishments in that sector that opened in the year ended March 2025, 85.3% were still operating a year later, in March 2026 (BLS). Of those that opened in the year ended March 2023, 68.8% were still open three years later (BLS), and of the 2021 cohort, 56.3% survived five years (BLS). These count locations with employees only, and restaurants far outnumber hotels in the sector.

How many hotels and motels does Florida license?

Florida had 2,484 current hotel licences and 2,131 current motel licences on November 9, 2026, with 357,939 hotel guest rooms and 118,638 motel guest rooms between them (our count of the lodging licence files of the Department of Business and Professional Regulation's Division of Hotels and Restaurants, DBPR). One licence covers one establishment. Hotels and motels are separate licence types, so the split shows how a property is licensed, not how it looks or what it charges. The average current hotel licence covered 144 guest rooms (our calculation).

Broward has about as many hotel and motel licences per resident as Florida as a whole; Palm Beach and Martin have far fewer (our calculation from DBPR's file and Census Bureau 2025 population estimates). The rates divide by residents, not visitors. "Current" means the status DBPR's public records page keys as Current; delinquent licences are left out. County is the premises county DBPR records, and guest rooms are the file's rental-unit count for each licence.

DBPR's own annual report puts its District 2, which is exactly these three counties, at 315 active hotel licences (DBPR) with 47,244 hotel guest rooms (DBPR) in fiscal year 2025-26, up from 243 licences (DBPR) and 36,375 rooms (DBPR) in fiscal year 2013-14.

How has Florida's hotel count changed since 2014?

Florida's hotel licences rose 47.2% between fiscal years 2013-14 and 2025-26, from 1,720 (DBPR) to 2,532 (DBPR), while motel licences fell 17.7%, from 2,691 (DBPR) to 2,216 (DBPR) (our calculation from DBPR's annual reports). Hotels first outnumbered motels in fiscal year 2022-23, at 2,382 to 2,353.

Rooms moved the same way. Hotel guest rooms rose 39.7%, from 258,934 in fiscal year 2013-14 (DBPR) to 313,216 in 2019-20 (DBPR), 356,772 in 2024-25 (DBPR) and 361,621 in 2025-26 (DBPR). Motel guest rooms fell 18.5%, from 149,378 (DBPR) to 137,790 (DBPR), 124,731 (DBPR) and 121,671 (DBPR) over the same years (our calculation). DBPR counts a hotel or motel unit as a guest room and says its units do not equate with licences.

What else does Florida license as public lodging?

Hotels and motels are a small share of Florida's lodging licences. DBPR counted 75,494 active public lodging licences of all kinds in fiscal year 2025-26 (DBPR), up from 38,472 in 2013-14 (DBPR); most of the rest are vacation rentals and apartment buildings. Single-unit vacation rental homes alone held 30,407 licences (DBPR). The state also licensed 258 bed and breakfasts (DBPR) with 1,728 guest rooms (DBPR), and 824 transient apartment buildings (DBPR).

Vacation rental counts are less steady than hotel counts. DBPR says it closed approximately 10,800 delinquent vacation rental licences in August 2024 and now sweeps long-overdue ones every month (DBPR). Its November 2026 file lists 41,909 distinct current vacation rental licence numbers (our count); one group or collective licence can cover many units, and the file and the annual report are counted on different dates, so the two totals differ. Vacation rentals are context here, not hotels.

Licensed hotels, motels and bed and breakfasts are inspected by the state. DBPR completed 99.42% of the inspections it was required to make of them in fiscal year 2025-26 (DBPR). A licence count says nothing about how any property did on inspection.

Why do hotel counts differ?

Each counter counts something different, so the U.S. hotel count runs from 55,895 (Census County Business Patterns, 2023) to 61,618 (BLS QCEW, 2025) for hotels and motels with employees. BLS QCEW and Census County Business Patterns count properties with employees, and the Economic Census counts them only in census years; Nonemployer Statistics counts lodging businesses with no employees from tax records, and only for the wider traveler accommodation industry; Florida's licence file counts licensed lodging of every kind, including vacation rentals; and the hotel companies' own filings count the properties in their brands, wherever they are and whoever owns them. All the federal employer counts use the same industry, NAICS 721110 Hotels (except Casino Hotels) and Motels, which leaves out casino hotels, bed-and-breakfast inns and short-term rentals.

The County Business Patterns county counts come from the same Census Bureau release (Census). QCEW and County Business Patterns use the same code but different sources (state unemployment insurance records averaged over the year, against the Census Bureau's Business Register in the March pay period), so they do not match. The nonemployer count is for a wider industry than the other rows, and most of those filers rent out a unit or run a small inn: adding them to the 60,776 traveler accommodation establishments with employees in 2023 makes 55.5% of all traveler accommodation businesses owner-only, which says little about hotels.

How many hotels and rooms do the big public hotel companies have?

Marriott International is the largest: its system had 9,805 properties with 1,779,936 rooms at year-end 2025 (Marriott International Form 10-K, 2025), an average of 182 rooms per property (our calculation). Hilton had 9,158 properties with 1,351,351 rooms at December 31, 2025 (Hilton Worldwide Form 10-K, 2025). Wyndham Hotels & Resorts, a franchisor of mostly economy and midscale brands, had more properties than Hilton but smaller ones: 8,389 properties with 868,899 rooms (Wyndham Hotels & Resorts Form 10-K, 2025), about 104 rooms each (our calculation).

Each company counts its own system on its own terms: Marriott and Hilton count managed, franchised and licensed properties, Choice counts open and operating hotels, Hyatt counts hotels and all-inclusive resorts, and Wyndham's rooms include 505,149 in the U.S. (Wyndham Hotels & Resorts Form 10-K, 2025), or 58.1% of its rooms (our calculation). Loyalty counts are enrolled members, not active ones, and the member shares measure different things (room nights, check-ins). Hilton's membership grew 15 percent in 2025 (Hilton Worldwide Form 10-K, 2025). These totals overlap with the government counts of hotels in the comparison table above only in part: most branded hotels are owned by small companies that file nothing with the SEC.

What do the hotel companies' filings say about Florida?

Florida matters most to the companies that own hotels. Park Hotels & Resorts says its hotels in Florida and Hawaii were about 36% of its room count at December 31, 2025 (Park Hotels & Resorts Form 10-K, 2025). Host Hotels & Resorts lists comparable hotels in three Florida markets: Miami, with 1,038 rooms (Host Hotels & Resorts Form 10-K, 2025), Jacksonville, with 446 (Host Hotels & Resorts Form 10-K, 2025), and the Florida Gulf Coast, with 1,529 (Host Hotels & Resorts Form 10-K, 2025): 7 hotels and 3,013 rooms in all (our calculation). Among the franchisors, Wyndham says Florida transactions were about 18 percent of its U.S. revenues in 2025, excluding cost reimbursements (Wyndham Hotels & Resorts Form 10-K, 2025), or 8 percent once fees from its former parent company are also taken out (Wyndham Hotels & Resorts Form 10-K, 2025). Marriott, Hilton, Hyatt and Choice give no Florida property count in their 10-Ks. None of these filings breaks out Palm Beach, Broward or Martin counties.

What do hotel franchisees pay for marketing, and how much do the chains spend on advertising?

Choice Hotels' marketing and reservation fees typically run 3% to 4% of gross room revenues, on top of royalty fees of 5% to 6% (Choice Hotels Form 10-K, 2025). Wyndham's direct franchisees generally pay a marketing and reservation fee of 2% to 4% of gross room revenue and a royalty of about 5% (Wyndham Hotels & Resorts Form 10-K, 2025). Hyatt's royalties typically range from 2.75% to 5% of gross rooms revenues (Hyatt Hotels Form 10-K, 2025), and Marriott's from four to seven percent of room revenues (Marriott International Form 10-K, 2025). These are the companies' own descriptions of their standard fees; individual contracts vary, and the fees fund the chains' own national marketing and reservation systems, not a single hotel's video or social media.

• Marriott recognized $999 million of advertising costs in 2025 (Marriott International Form 10-K, 2025), most of it run on behalf of hotel owners and paid back through reimbursed costs.
• Wyndham's advertising expenses were $78 million in 2025 (Wyndham Hotels & Resorts Form 10-K, 2025), down 29.1% on 2024 (our calculation).
• Hyatt recognized $58 million of advertising costs in its distribution segment that owners do not reimburse (Hyatt Hotels Form 10-K, 2025).

Hilton and Choice give no advertising total in their 10-Ks; Hilton says owners pay monthly program fees that reimburse its advertising and marketing programs.

What do hotel companies' filings say about social media and video?

Very little, and mostly as risk. Choice Hotels gives the only marketing list: national television, “social media and digital advertising”, online radio, trade print and promotional events (Choice Hotels Form 10-K, 2025). Its risk factors also warn that AI chatbots let people start booking a hotel “while watching videos on the app platform” (Choice Hotels Form 10-K, 2025). IHG says it is building a digital content platform for its hotel owners with AI translation and “expanded video capabilities” (InterContinental Hotels Group Form 20-F, 2025). Hyatt lists its TikTok account (tiktok.com/@hyatt), YouTube, Instagram, Facebook, LinkedIn and X accounts as channels it uses to disclose information (Hyatt Hotels Form 10-K, 2025).

Marriott and Hilton mention social media only as a reputation risk: Marriott says broad access to social media makes it easy for anyone to post feedback that can shape views of its hotels (Marriott International Form 10-K, 2025), and Hilton says many social media platforms publish content immediately and without checking it (Hilton Worldwide Form 10-K, 2025). None of these filings reports video views, a video budget, influencer spending or bookings from video.

How often do public companies mention boutique hotels and resort fees in their annual reports?

464 Form 10-K annual reports filed from 2001 to 2025 contained “boutique hotel” or “boutique hotels”, by our count with the SEC's EDGAR full-text search (our calculation), from 122 companies (our calculation). The count rose from 119 such 10-Ks over 2001-2010 to 216 over 2016-2025 (our calculation), peaking at 28 filed in 2016 (our calculation). It has eased since: 23 in 2024, 18 in 2025 and 15 from January 1 to November 13, 2026 (our calculation).

“Resort fee” is a newer phrase in filings. No 10-K filed in 2001 or 2002 used it (our calculation); 158 filed from 2001 to 2025 did, from 48 companies (our calculation), with 17 over 2001-2010 and 104 over 2016-2025 (our calculation). The peak was 16 filed in 2015 (our calculation).

We read the passage around every “resort fee(s)” mention in the 32 10-Ks filed from January 2024 to November 13, 2026, from 13 companies (our calculation). 11 of the 13 own or operate hotels, most of them lodging real estate trusts such as DiamondRock, RLJ, Sunstone, Summit and Xenia, which list resort fees among other hotel revenues such as parking (our calculation). 1 is a casino operator, Caesars Entertainment (our calculation), and one is Inspirato, a travel subscription club that tells members they pay no resort fees. 0 are hotel brands or franchisors (our calculation): Marriott, Hilton, Hyatt, Choice and Wyndham do not use the phrase in these 10-Ks. A mention is not a finding about fee practices, and the federal rule on hotel fee disclosure is covered in the rules section below.

How we counted: we queried EDGAR full-text search (efts.sec.gov) on November 13, 2026 for each exact phrase, read every page of hits, and counted each Form 10-K once by its filing year, even when the phrase appears in several of its documents. Full-text search covers filings from 2001 on and does no stemming, so other wordings (“destination fee”, “amenity fee”, “boutique-style”) are missed, and older 10-KSB and 10-K405 reports are in their own columns, not in the 10-K totals. The per-year counts, filer names and query links are in edgar-hotel-10k-counts.csv; the passage, class and filing link for each 2024-2026 resort fee hit are in edgar-hotel-10k-contexts.csv.

What must a hotel's advertised price show?

The total price. Since May 12, 2025 (Federal Register), the FTC's Rule on Unfair or Deceptive Fees has made it unfair and deceptive for any business to advertise a price for short-term lodging without clearly and conspicuously disclosing the total price (eCFR). The rule covers only two markets, live-event tickets and Short-term lodging, which it defines to include hotels, motels, inns, short-term rentals and vacation rentals (eCFR). This section is rule and statute text as read on November 13, 2026. It is a plain summary, not legal advice.

• The total price has to appear more prominently than any other pricing information in the ad (eCFR).
• It includes every mandatory fee, so a resort fee belongs in it; government charges, shipping and optional extras may be left out (eCFR).
• For video: in an ad that uses both pictures and sound, the disclosure must appear simultaneously in both (eCFR), and a spoken disclosure, including by streaming video, must be loud and slow enough to follow (eCFR). A room-tour reel that says a nightly rate on screen or out loud is a price ad under this definition.
• No business may misrepresent a fee's nature, purpose, amount or refundability (eCFR).
• The rule text is printed at 90 FR 2166 (eCFR). A knowing violation of an FTC trade regulation rule can cost up to $53,088 per violation (eCFR).

How many hotels did the FTC expect the fees rule to touch?

About 2,953 U.S. hotel firms at the high end, by the FTC's own estimate in the final rule. It counted 49,216 U.S. hotels under the Traveler Accommodation industry code and estimated that 6% of them charge resort fees (Federal Register). These are the FTC's regulatory-analysis estimates, not a census; for government counts of hotels, see the industry section of this page.

• The FTC took more than 12,000 comments on its advance notice (Federal Register) and 60,853 on the proposed rule, most of them one consumer mass mailing in support (Federal Register).
• It estimated about 1.29 billion nights booked at U.S. hotels and home shares in 2022 (Federal Register), or 715 million bookings (Federal Register), of which 657 million were made by U.S. consumers (Federal Register).
• Showing the total price up front would save 2.39 to 3.47 minutes per booking (Federal Register), or 27.2 to 39.6 million hours a year for U.S. consumers (Federal Register).
• Over ten years, the FTC put consumer benefits in lodging at $4.93 billion to $7.17 billion (Federal Register) against compliance costs for lodging firms of $153 million to $461 million (Federal Register). For a U.S. hotel not already compliant, it estimated $527 to $2,011 a year (Federal Register).

What rules cover hotel creator stays, videos and reviews?

The FTC's Endorsement Guides, 16 CFR Part 255, in their current form date from July 26, 2023 (eCFR). A connection between a creator and the hotel that viewers would not expect, such as payment or a free stay, must be disclosed clearly and conspicuously (eCFR). That covers a hosted creator's room tour, a comped influencer weekend and a paid review alike.

• A platform's built-in label is not always enough: the Guides' own example faults small, low-contrast text on a post that appears for only five seconds (eCFR).
• The FTC's Consumer Reviews and Testimonials rule, 16 CFR Part 465, took effect on October 21, 2024 (Federal Register). It bars paying for reviews that express a particular sentiment (eCFR), reviews by an officer or manager without disclosure (eCFR), hiding reviews for their low ratings or negative sentiment while implying the rest are all of them (eCFR), and buying fake indicators of social media influence such as fake views or followers (eCFR).
• On YouTube, a creator who features a sponsorship must tick the paid promotion box, which adds a disclosure label at the beginning of your video, in YouTube's words (YouTube Help).

What must a hotel tell guests about accessible rooms?

Enough to let a guest with a disability decide alone. Under the ADA reservation rule, a hotel's reservations service must identify and describe the accessible features of its hotels and guest rooms in enough detail for a guest to judge whether a room meets their needs (eCFR). It applies to reservations made by any means, in person, by phone or through a third party (eCFR), and has applied since March 15, 2012 (eCFR). Photos and video of the accessible rooms are one way to give that detail; the rule does not require them.

• The ADA Standards for Accessible Design set the minimum number of rooms with mobility features. A property with 1 to 25 rooms needs at least one (ADA.gov); one with 101 to 150 rooms needs 7, two of them with roll-in showers (ADA.gov); one with 501 to 1000 rooms needs 3% of the total (ADA.gov).
• A hotel of 101 to 150 rooms also needs at least 12 rooms with communication features for guests who are deaf or hard of hearing (ADA.gov).
• A facility with more than 50 guest rooms is counted on its own for these tables (eCFR).

What does Florida require of a hotel or motel?

A Division of Hotels and Restaurants licence, renewed every year. Florida treats a place as transient public lodging when it is rented more than three times a year for stays of less than 30 consecutive days, or is advertised as regularly rented that way (Florida Legislature). Operating without the licence is a misdemeanor of the second degree (Florida Legislature).

• The statute's licence classes: a hotel sleeps 25 or more guests (Florida Legislature); a motel has at least 6 rental units, each with an outside exit (Florida Legislature); a bed and breakfast inn has no more than 15 sleeping rooms (Florida Legislature).
• Under s. 509.242(3), a property may advertise itself as a hotel, motel or other class only if it is licensed in that class and meets its requirements (Florida Legislature). The division is also charged with making sure licensed operators do not engage in misleading advertising (Florida Legislature). The statute does not say whether a promotional video counts as advertising.
• The division inspects each licensed lodging establishment at least biannually, in the statute's word; vacation rentals and timeshares are exempt but must be open to inspection on request (Florida Legislature). A property three or more stories tall must certify its balconies, stairways and railings as safe every 3 years (Florida Legislature).
• An operator may refuse a guest it finds objectionable, but not on grounds of race, creed, color, sex, pregnancy, physical disability or national origin (Florida Legislature).

What are Florida's lodging licence fees and room taxes?

The state licence fee is capped at $1,000 a year per establishment (Florida Legislature), and the fee rule sets the actual amounts by unit count: $190 a year for a one-unit transient lodging licence (flrules.org) up to $370 for the largest properties (flrules.org). A new licence or change of owner adds an application fee capped at $50 (Florida Legislature). These are state fees, not prices for any service.

• Florida taxes the total rent for hotel and other transient accommodations at a state rate of 6% (Florida Legislature).
• Counties add a local tourist development tax on rentals of six months or less (Florida Department of Revenue). The Department of Revenue's current rate table lists Palm Beach at 6% (Florida Department of Revenue), Broward at 6% (Florida Department of Revenue) and Martin at 5% (Florida Department of Revenue), all collected by the county; the department notes counties do not always tell it of rate changes.
• Under the FTC fees rule, these taxes are government charges a hotel may show apart from the total price (government charges).

What do the popular hotel numbers really say?

Four of the most repeated hotel numbers are real, but each is narrower than the way it is quoted. The “travelers watch video before booking” shares come from Google surveys of people who already watched travel video, in 2013 and 2014. The “67% more bookings with video” line is a 2007 vendor comparison of visitors who chose to watch. The “video lifts conversions 80%” line comes from a video vendor’s client, not a hotel. The “one-point rating rise lets a hotel charge 11.2 percent more” is a model estimate from one month of one travel agency’s bookings. We traced each to the oldest source we could read and say below what that source counted. We did not read sources whose robots.txt or terms bar automated readers: Hotel Online (its robots.txt disallows Claude and GPT agents), Cloudbeds (its terms forbid robots and data mining) and EyeView (decision on its archived robots.txt). Every “earliest” below is the earliest we found.

“65% (or two-thirds) of travelers watch video before booking a hotel”

The number is from a 2014 Google survey, and it counts only travelers who already watched travel video. Google and Ipsos MediaCT’s “Traveler’s Road to Decision” interviewed 5,000 U.S. consumers who had travelled in the past six months, from May 12 to June 4, 2014 (Google/Ipsos MediaCT). Among leisure travelers who had watched or commented on travel video, 65% said they watch travel videos when thinking about taking a trip (Google/Ipsos MediaCT); with business travelers added, the share was 66% (Google/Ipsos MediaCT). That base is small: only 35% of leisure travelers who watch online video had done anything with travel video in the previous six months (Google/Ipsos MediaCT).

The study does have a hotel figure, and it is lower. Among leisure and business travelers who had watched or commented on travel video in 2014, 54% said they watch travel videos when deciding on accommodations at a destination (Google/Ipsos MediaCT), and 37% when deciding which website to book on (Google/Ipsos MediaCT). 53% of leisure travelers in that group watched videos from hotels, airlines, cruises and tours, which the study does not split (Google/Ipsos MediaCT). The year before, Google’s 2013 study put the share of leisure travelers who watch online travel video at 51% (Google/Ipsos MediaCT), and 52% of leisure travel-video watchers used video when deciding on accommodations (Google/Ipsos MediaCT).

The wording widened inside Google. Its own August 2014 article restated the study as “two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip” (Think with Google), dropping the base. A September 2026 post by CrowdRiff, which sells user-made travel video to tourism boards and hotels, says 65% of travelers watch videos when planning trips and choosing destinations, crediting Expedia Group (CrowdRiff), and that 54% of travelers turn to videos when searching for accommodations (CrowdRiff). Both match the 2014 Google figures for video watchers, not all travelers. We found no hotel-only counted study of how many guests watch video before booking. The wider travel versions are traced on our travel and tourism video statistics page. Use instead: “In Google’s 2014 survey, 54% of U.S. travelers who watched travel video said they watch it when choosing where to stay.”

“Hotels with video get 67% more bookings”

The 67% compares people who chose to watch with people who did not, in a 2007 vendor study. VFM Interactive, which made and distributed hotel videos and virtual tours, announced the study with Omni Hotels in October 2007. VFM made virtual tours and videos for ten Omni hotels (VFM Interactive and Omni Hotels, archived) and tracked nearly 130,000 unique consumers (VFM Interactive and Omni Hotels, archived) over 34 days (VFM Interactive and Omni Hotels, archived). Visitors who viewed an Omni hotel’s videos or virtual tours were 67% more likely to book than those who did not (VFM Interactive and Omni Hotels, archived), and the conversion increase for video viewers was 2.9 times that for virtual-tour-only viewers (VFM Interactive and Omni Hotels, archived).

The study had a randomized design, but the headline does not use it. Half of Omni’s website visitors, the study group of 50%, were shown links to the media and the rest were not (VFM Interactive and Omni Hotels, archived). The release never reports the study group against the control group. It compares viewers with non-viewers, and guests already set on booking are the likeliest to click a tour. Hotel software sellers now repeat it as users being 67% more likely to book “when a video tour is available”, a claim the study did not measure. We found no OTA or vendor test with a published sample behind the other common forms of the claim, which put the lift at other sizes and name no source. Use instead: “In a 2007 vendor study, Omni website visitors who chose to watch hotel videos or tours were 67% more likely to book than those who did not; the study did not show that adding video caused it.”

“Video lifts conversions 80%”

The figure is a best case from one video vendor, EyeView, about a client website, not a hotel. In February 2009 EyeView’s blog said viewers of its videos for one client, UMOO, were 80% more likely to become depositing users, comparing viewers with non-viewers (EyeView, archived). That comparison does not test what adding a video does. By August 2010 Unbounce, a landing-page software seller, wrote that a study by eyeviewdigital.com showed video on landing pages can increase conversion by 80% (Unbounce, archived).

The larger later evidence points the other way. Unbounce’s own 2021 analysis of about 35,000 customer landing pages in each of three periods (Unbounce) concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce). Its April 2025 article of landing-page examples still says landing pages with video can increase conversions by 80% (Unbounce). Hotel marketing repeats it with no test: a 2025 guide from Net Affinity, which sells hotel websites and booking engines, says landing pages with video can see up to 80% more conversions (Net Affinity), naming no study. We found no conversion test by a hotel behind any of them. Use instead: “Unbounce’s 2021 study of about 35,000 landing pages per period found video had a minimal or negative effect; we found no conversion test by a hotel.”

“A one-point higher rating lets a hotel charge 11.2% more”

This is a model estimate from one month of one online travel agency’s bookings, published by Cornell in November 2012. Chris Anderson’s Cornell Center for Hospitality Research report estimated that a hotel whose review score rose one point on a five-point scale could raise its price by 11.2 percent and keep the same occupancy or market share (Cornell Center for Hospitality Research). The data were 13,341 Travelocity reservations (Cornell Center for Hospitality Research) made in July 2012 in nine major U.S. cities, Orlando and Miami among them (Cornell Center for Hospitality Research). The model compares the hotel a shopper booked with the others on the last results page; no hotel raised its rates in the study.

The report’s second test, matching ReviewPro reputation scores with STR hotel sales data in 11 markets in Europe and North America (Cornell Center for Hospitality Research), is the source of the “up to” figures. A one percent better reputation score went with up to a 0.89-percent higher average daily rate (Cornell Center for Hospitality Research) and up to a 1.42-percent higher revenue per available room (Cornell Center for Hospitality Research). Those are the midscale-hotel results; across all hotels the figures were 0.80 for rate (Cornell Center for Hospitality Research) and 0.96 for revenue per room (Cornell Center for Hospitality Research). They are associations from 2012 data, not a promise for any one property. Use instead: “A 2012 Cornell model of 13,341 Travelocity bookings estimated a hotel rated one point higher could charge 11.2 percent more without losing bookings.”

Every popular claim our research pages trace, 934 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about hotel video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 538 figures from 21 publishers.

On November 13, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS establishment and pay counts (Quarterly Census of Employment and Wages open data files), occupation wages and consumer prices (through the BLS data API), and business survival (an archived BLS table, because bls.gov refuses scripts); Census County Business Patterns, Nonemployer Statistics, the 2017 and 2022 Economic Census and population estimates (through the Census data API and data files); the Florida Department of Business and Professional Regulation’s public lodging licence files and the annual reports of its Division of Hotels and Restaurants; the Florida Statutes, the Florida Administrative Code and a Florida Department of Revenue rate table; eCFR and the Federal Register for the FTC and Justice Department rules, and ADA.gov; YouTube Help; SEC filings on EDGAR; Cornell Center for Hospitality Research reports on Cornell’s eCommons repository, and one journal article (its PubMed record re-read through NCBI’s E-utilities, because the page answers scripts with a bot check). A hotel video seller’s 2007 release, Google’s 2013 and 2014 travel studies, a landing-page software seller and two hospitality software sellers appear in the origins section, labelled as the counters or repeaters they are. Our YouTube figures come from the YouTube Data API, our licence counts from DBPR’s files of November 9, 2026, and our filing counts from EDGAR full-text search. One archived 2009 vendor post behind the “80%” claim is copied from our earlier pages and checked by hand, because the vendor’s robots rules bar our agents. We left out sources whose robots rules or terms bar our agents: the American Hotel & Lodging Association and Cloudbeds (terms ban automated access), Hotel Online, SSRN and arXiv (robots rules), and SiteMinder (refused our requests). Nothing here is legal, licensing or business advice.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• The hotel code leaves out casino hotels, inns and rentals. NAICS 721110 counts hotels and motels other than casino hotels. Bed-and-breakfast inns, vacation rentals and short-term rental hosts are counted elsewhere, and Florida’s licence file counts every licensed lodging place, so the federal counts and the licence counts measure different things. BLS publishes occupation pay only for the wider traveler accommodation industry (721100), which includes casino hotels.
• The owner-only share is for all traveler accommodation. Census publishes nonemployer counts only for NAICS 7211, which includes inns, rentals and rooming businesses run as a sideline, so the share says little about hotels themselves.
• Our YouTube read follows YouTube’s ranking. The 462 videos are what YouTube’s search returned for ‘hotel tour’, ‘hotel room tour’ and ‘resort tour’ (the top 200 results for each, sorted by views, with no country filter) on November 13, 2026. It is not a census of hotel video: a few creators hold most of the views, and 24.0% of the ‘hotel room tour’ results were house tours and other topics. View counts are lifetime snapshots and include paid views. We read titles and channel text, not the videos themselves. Family channels built around children and personal uploads by private people are published only as a class and counts.
• The studies are mostly Cornell reports, and most are associations. Several are lab studies of a few dozen people or use data from one booking site, some are a decade old, and few were run in Florida. None is a controlled test of hotel video. Year, sample and place are given in each sentence.
• The hotel companies count their own brands. Room and property counts in the filings cover branded, franchised and managed hotels wherever they are and whoever owns them, and most filers give no Florida or county breakdown. EDGAR full-text search finds a phrase, not a topic; we read every 2024 to November 13, 2026 ‘resort fee’ hit by hand.
• Rules and origins as read on November 13, 2026. This is not legal or tax advice. We read state and federal law, not county or city ordinances, and county tax rates can change before the state’s table does. Every “earliest we found” in the origins section rests on web pages and reports we could read; newspaper databases were not searched, and several of the usual sources bar our agents.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/hotel-video-statistics#DRV-206. To cite the page as a whole:

Mark Studios. "Hotel Video Statistics." Last verified Nov 13, 2026. https://www.markstudios.com/research/hotel-video-statistics

@misc{markstudios_hotel_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Hotel Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/hotel-video-statistics},
  note = {Last verified 2026-11-13}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. Cornell Center for Hospitality Research (Noone, Penn State & Robson, Cornell, 2014), Using Eye Tracking to Obtain a Deeper Understanding of What Drives Online Hotel Choice (Cornell Hospitality Report Vol. 14, No. 18) (2014-09). Accessed 2026-11-13.
2. Cornell University (Arnowitz, master's thesis, 2017), Evaluating the impact of display medium (Virtual Reality Head Mounted Display vs. Screen Display) on perceived aesthetic value of hotel interiors (2017-01). Accessed 2026-11-13.
3. Cornell Center for Hospitality Research (McCarthy, Stock & Verma, 2010), How Travelers Use Online and Social Media Channels to Make Hotel-choice Decisions (Cornell Hospitality Report Vol. 10, No. 18) (2010-12). Accessed 2026-11-13.
4. UNWTO with Cornell Center for Hospitality Research (Blomberg-Nygard & Anderson, 2015), United Nations World Tourism Organization Study on Online Guest Reviews and Hotel Classification Systems: An Integrated Approach (2015-10). Accessed 2026-11-13.
5. Cornell Center for Hospitality Research (Linton & Kwortnik, 2015), The Mobile Revolution Is Here: Are You Ready? (Cornell Hospitality Report Vol. 15, No. 6) (2015-04). Accessed 2026-11-13.
6. Cornell Center for Hospitality Research (Anderson & Han, 2016), Hotel Performance Impact of Socially Engaging with Consumers (Cornell Hospitality Report Vol. 16, No. 10) (2016-05). Accessed 2026-11-13.
7. Cornell Hospitality Quarterly (Blal & Sturman, 2014; eCommons copy), The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales (2014-11). Accessed 2026-11-13.
8. Cornell Center for Hospitality Research (Zhang & Verma, 2017), What Matters Most to Your Guests: An Exploratory Study of Online Reviews (Cornell Hospitality Report Vol. 17, No. 4) (2017-02). Accessed 2026-11-13.
9. Heliyon (Salameh et al., Prince Sattam Bin Abdulaziz University and Universiti Kebangsaan Malaysia, 2022), Modelling the significance of website quality and online reviews to predict the intention and usage of online hotel booking platforms (2022-09-23). Accessed 2026-11-13.
10. Cornell Center for Hospitality Research (Anderson, 2011), Search, OTAs, and Online Booking: An Expanded Analysis of the Billboard Effect (Cornell Hospitality Report Vol. 11, No. 8) (2011-04). Accessed 2026-11-13.
11. Cornell Center for Hospitality Research (Anderson & Han, 2017), The Billboard Effect: Still Alive and Well (Cornell Hospitality Report Vol. 17, No. 11) (2017-04). Accessed 2026-11-13.
12. Cornell Center for Hospitality Research (Anderson & Han, 2018), Living without OTAs: A Summary of the Performance Impacts Resulting from the OTA Delisting of Columbus, Georgia (Cornell Hospitality Report Vol. 18, No. 3) (2018-02). Accessed 2026-11-13.
13. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 721110 (CSV) (2026-09). Accessed 2026-11-13.
14. U.S. Bureau of Labor Statistics, QCEW Open Data: 2019 annual averages, industry 721110 (CSV) (2020). Accessed 2026-11-13.
15. U.S. Bureau of Labor Statistics, QCEW Open Data: 2020 annual averages, industry 721110 (CSV) (2021). Accessed 2026-11-13.
16. U.S. Census Bureau, 2022 Economic Census: Geographic Area Statistics (Census Data API) (2025). Accessed 2026-11-13.
17. U.S. Census Bureau, 2017 Economic Census: Geographic Area Statistics (Census Data API) (2020). Accessed 2026-11-13.
18. U.S. Bureau of Labor Statistics, Employment for maids and housekeeping cleaners (SOC 37-2012) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
19. U.S. Bureau of Labor Statistics, Employment for all occupations in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
20. U.S. Bureau of Labor Statistics, Employment for hotel, motel, and resort desk clerks (SOC 43-4081) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
21. U.S. Bureau of Labor Statistics, Annual median wage for hotel, motel, and resort desk clerks (SOC 43-4081) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
22. U.S. Bureau of Labor Statistics, Annual median wage for all occupations in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
23. U.S. Bureau of Labor Statistics, Annual median wage for maids and housekeeping cleaners (SOC 37-2012) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
24. U.S. Bureau of Labor Statistics, Employment for waiters and waitresses (SOC 35-3031) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
25. U.S. Bureau of Labor Statistics, Annual median wage for waiters and waitresses (SOC 35-3031) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
26. U.S. Bureau of Labor Statistics, Employment for general maintenance and repair workers (SOC 49-9071) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
27. U.S. Bureau of Labor Statistics, Annual median wage for general maintenance and repair workers (SOC 49-9071) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
28. U.S. Bureau of Labor Statistics, Employment for restaurant cooks (SOC 35-2014) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
29. U.S. Bureau of Labor Statistics, Annual median wage for restaurant cooks (SOC 35-2014) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
30. U.S. Bureau of Labor Statistics, Employment for lodging managers (SOC 11-9081) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
31. U.S. Bureau of Labor Statistics, Annual median wage for lodging managers (SOC 11-9081) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
32. U.S. Bureau of Labor Statistics, Employment for meeting, convention, and event planners (SOC 13-1121) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
33. U.S. Bureau of Labor Statistics, Annual median wage for meeting, convention, and event planners (SOC 13-1121) in Traveler Accommodation in the United States (2026-04). Accessed 2026-11-13.
34. U.S. Bureau of Labor Statistics, Employment for hotel, motel, and resort desk clerks (SOC 43-4081) in All Industries in the United States (2026-04). Accessed 2026-11-13.
35. U.S. Bureau of Labor Statistics, Employment for lodging managers (SOC 11-9081) in All Industries in the United States (2026-04). Accessed 2026-11-13.
36. U.S. Bureau of Labor Statistics, Employment for maids and housekeeping cleaners (SOC 37-2012) in All Industries in the United States (2026-04). Accessed 2026-11-13.
37. U.S. Bureau of Labor Statistics, Annual median wage for hotel, motel, and resort desk clerks (SOC 43-4081) in All Industries in the United States (2026-04). Accessed 2026-11-13.
38. U.S. Bureau of Labor Statistics, Annual median wage for lodging managers (SOC 11-9081) in All Industries in the United States (2026-04). Accessed 2026-11-13.
39. U.S. Bureau of Labor Statistics, Employment for hotel, motel, and resort desk clerks (SOC 43-4081) in Florida (2026-04). Accessed 2026-11-13.
40. U.S. Bureau of Labor Statistics, Annual median wage for hotel, motel, and resort desk clerks (SOC 43-4081) in Florida (2026-04). Accessed 2026-11-13.
41. U.S. Bureau of Labor Statistics, Employment for lodging managers (SOC 11-9081) in Florida (2026-04). Accessed 2026-11-13.
42. U.S. Bureau of Labor Statistics, Annual median wage for lodging managers (SOC 11-9081) in Florida (2026-04). Accessed 2026-11-13.
43. U.S. Bureau of Labor Statistics, Employment for maids and housekeeping cleaners (SOC 37-2012) in Florida (2026-04). Accessed 2026-11-13.
44. U.S. Bureau of Labor Statistics, Annual median wage for maids and housekeeping cleaners (SOC 37-2012) in Florida (2026-04). Accessed 2026-11-13.
45. U.S. Bureau of Labor Statistics, Employment for hotel, motel, and resort desk clerks (SOC 43-4081) in Miami-Fort Lauderdale-West Palm Beach, FL (2026-04). Accessed 2026-11-13.
46. U.S. Bureau of Labor Statistics, Annual median wage for hotel, motel, and resort desk clerks (SOC 43-4081) in Miami-Fort Lauderdale-West Palm Beach, FL (2026-04). Accessed 2026-11-13.
47. U.S. Bureau of Labor Statistics, Employment for maids and housekeeping cleaners (SOC 37-2012) in Miami-Fort Lauderdale-West Palm Beach, FL (2026-04). Accessed 2026-11-13.
48. U.S. Bureau of Labor Statistics, Annual median wage for maids and housekeeping cleaners (SOC 37-2012) in Miami-Fort Lauderdale-West Palm Beach, FL (2026-04). Accessed 2026-11-13.
49. U.S. Bureau of Labor Statistics, Employment for hotel, motel, and resort desk clerks (SOC 43-4081) in Port St. Lucie, FL (2026-04). Accessed 2026-11-13.
50. U.S. Bureau of Labor Statistics, Annual median wage for hotel, motel, and resort desk clerks (SOC 43-4081) in Port St. Lucie, FL (2026-04). Accessed 2026-11-13.
51. U.S. Bureau of Labor Statistics, Other lodging away from home including hotels and motels in U.S. city average, all urban consumers, not seasonally adjusted (2020-01). Accessed 2026-11-13.
52. U.S. Bureau of Labor Statistics, All items in U.S. city average, all urban consumers, not seasonally adjusted (2020-01). Accessed 2026-11-13.
53. U.S. Bureau of Labor Statistics, Lodging away from home in U.S. city average, all urban consumers, not seasonally adjusted (2020-01). Accessed 2026-11-13.
54. U.S. Bureau of Labor Statistics, QCEW Open Data: 2014 annual averages, industry 721110 (CSV) (2015). Accessed 2026-11-13.
55. U.S. Census Bureau, County Business Patterns 1998 (Census Data API) (2000). Accessed 2026-11-13.
56. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
57. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
58. U.S. Census Bureau, Annual Resident Population Estimates, Vintage 2025 (nation and states, NST-EST2025-ALLDATA) (2026-01-27). Accessed 2026-11-13.
59. U.S. Census Bureau, Annual Resident Population Estimates for States and Counties: April 1, 2020 to July 1, 2025 (co-est2025-alldata) (2026-03-26). Accessed 2026-11-13.
60. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
61. U.S. Census Bureau, Nonemployer Statistics 2023 (Census Data API) (2025). Accessed 2026-11-13.
62. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
63. U.S. Census Bureau, Nonemployer Statistics 2024 (Census Data API) (2026). Accessed 2026-11-13.
64. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
65. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
66. U.S. Census Bureau, Annual Integrated Economic Survey: All Sectors: Summary Statistics for Employer Firms, 2024 (Census Data API) (2026). Accessed 2026-11-13.
67. U.S. Census Bureau, 2022 Economic Census: Industry by Products Statistics (Census Data API) (2025). Accessed 2026-11-13.
68. U.S. Census Bureau, 2017 Economic Census: Industry by Products Statistics (Census Data API) (2020). Accessed 2026-11-13.
69. U.S. Bureau of Labor Statistics, Business Employment Dynamics: Table 7. Survival of private sector establishments by opening year, Accommodation and Food Services (2026-10). Accessed 2026-11-13.
70. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2025-26 (2026-10-30). Accessed 2026-11-13.
71. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2013-14 (2024-10-14). Accessed 2026-11-13.
72. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2019-20 (2024-10-14). Accessed 2026-11-13.
73. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2024-25 (2025-10-30). Accessed 2026-11-13.
74. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2014-15 (2024-10-14). Accessed 2026-11-13.
75. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2015-16 (2024-10-14). Accessed 2026-11-13.
76. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2016-17 (2024-10-14). Accessed 2026-11-13.
77. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2017-18 (2024-10-14). Accessed 2026-11-13.
78. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2018-19 (2024-10-14). Accessed 2026-11-13.
79. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2020-21 (2024-10-14). Accessed 2026-11-13.
80. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2021-22 (2024-10-14). Accessed 2026-11-13.
81. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2022-23 (2024-10-14). Accessed 2026-11-13.
82. Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Division of Hotels and Restaurants Annual Report: 2023-24 (2024-12-12). Accessed 2026-11-13.
83. Marriott International, Inc., Marriott International Form 10-K for the fiscal year ended December 31, 2025 (2026-02-10). Accessed 2026-11-13.
84. Hilton Worldwide Holdings Inc., Hilton Worldwide Holdings Form 10-K for the fiscal year ended December 31, 2025 (2026-02-11). Accessed 2026-11-13.
85. Wyndham Hotels & Resorts, Inc., Wyndham Hotels & Resorts Form 10-K for the fiscal year ended December 31, 2025 (2026-02-19). Accessed 2026-11-13.
86. Choice Hotels International, Inc., Choice Hotels International Form 10-K for the fiscal year ended December 31, 2025 (2026-02-19). Accessed 2026-11-13.
87. Hyatt Hotels Corporation, Hyatt Hotels Corporation Form 10-K for the fiscal year ended December 31, 2025 (2026-02-13). Accessed 2026-11-13.
88. InterContinental Hotels Group PLC, InterContinental Hotels Group Annual Report on Form 20-F for the year ended December 31, 2025 (2026-02-26). Accessed 2026-11-13.
89. Park Hotels & Resorts Inc., Park Hotels & Resorts Form 10-K for the fiscal year ended December 31, 2025 (2026-02-20). Accessed 2026-11-13.
90. Host Hotels & Resorts, Inc., Host Hotels & Resorts Form 10-K for the fiscal year ended December 31, 2025 (2026-02-25). Accessed 2026-11-13.
91. Federal Trade Commission (Federal Register), Trade Regulation Rule on Unfair or Deceptive Fees (Federal Register, 2025-01-10, 90 FR 2066) (2025-01-10). Accessed 2026-11-13.
92. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR Part 464, Rule on Unfair or Deceptive Fees (2025-01-10). Accessed 2026-11-13.
93. Federal Trade Commission (eCFR, Office of the Federal Register), 16 CFR 1.98 Adjustment of civil monetary penalty amounts (2025-01-17). Accessed 2026-11-13.
94. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising (2023-07-26). Accessed 2026-11-13.
95. Federal Trade Commission (Federal Register), Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Federal Register, 2024-08-22) (2024-08-22). Accessed 2026-11-13.
96. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR 465.4, Buying positive or negative consumer reviews (2024-08-22). Accessed 2026-11-13.
97. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR Part 465, Rule on the Use of Consumer Reviews and Testimonials (2024-08-22). Accessed 2026-11-13.
98. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR 465.8, Misuse of fake indicators of social media influence (2024-08-22). Accessed 2026-11-13.
99. YouTube (Google) Help Center, Add branded content restrictions & disclosure labels (YouTube Help) (2026). Accessed 2026-11-13.
100. U.S. Department of Justice (eCFR, Office of the Federal Register), eCFR: 28 CFR 36.302 Modifications in policies, practices, or procedures (2010-09-15). Accessed 2026-11-13.
101. U.S. Department of Justice, Civil Rights Division (ADA.gov), 2010 ADA Standards for Accessible Design (2010-09-15). Accessed 2026-11-13.
102. U.S. Department of Justice (eCFR, Office of the Federal Register), eCFR: 28 CFR 36.406 Standards for new construction and alterations (2010-09-15). Accessed 2026-11-13.
103. Florida Legislature (Online Sunshine, The 2026 Florida Statutes), Florida Statutes s. 509.013 Definitions (2026). Accessed 2026-11-13.
104. Florida Legislature (Online Sunshine, The 2026 Florida Statutes), Florida Statutes s. 509.241 Licenses required; exceptions; division online accounts and transactions (2026). Accessed 2026-11-13.
105. Florida Legislature (Online Sunshine, The 2026 Florida Statutes), Florida Statutes s. 509.242 Public lodging establishments; classifications (2026). Accessed 2026-11-13.
106. Florida Legislature (Online Sunshine, The 2026 Florida Statutes), Florida Statutes s. 509.032 Duties (2026). Accessed 2026-11-13.
107. Florida Legislature (Online Sunshine, The 2026 Florida Statutes), Florida Statutes s. 509.2112 Public lodging establishments three stories or more in height; inspection rules (2026). Accessed 2026-11-13.
108. Florida Legislature (Online Sunshine, The 2026 Florida Statutes), Florida Statutes s. 509.092 Public lodging establishments and public food service establishments; rights as private enterprises (2026). Accessed 2026-11-13.
109. Florida Legislature (Online Sunshine, The 2026 Florida Statutes), Florida Statutes s. 509.251 License fees (2026). Accessed 2026-11-13.
110. Florida Department of Business and Professional Regulation (Florida Administrative Code, flrules.org), Florida Administrative Code 61C-1.008 License Fees (2023-08-24). Accessed 2026-11-13.
111. Florida Legislature (Online Sunshine, The 2026 Florida Statutes), Florida Statutes s. 212.03 Transient rentals tax; rate, procedure, enforcement, exemptions (2026). Accessed 2026-11-13.
112. Florida Department of Revenue, Local Option Transient Rental Tax Rates (Tourist Development Tax Rates), Form DR-15TDT, R. 10/26 (2026-10). Accessed 2026-11-13.
113. Google (research by Ipsos MediaCT), The 2014 Traveler's Road to Decision (2014-06). Accessed 2026-11-13.
114. Google (research by Ipsos MediaCT), The 2013 Traveler (2013). Accessed 2026-11-13.
115. Google (Think with Google), Travel Content Takes Off on YouTube (2014-08). Accessed 2026-11-13.
116. CrowdRiff (user-generated travel video seller; repeater), Why 65% of Travelers Turn to Short-Form Video Before Booking Their Stay (2026-09-04). Accessed 2026-11-13.
117. VFM Interactive and Omni Hotels (press release on Hospitality Net), VFM Interactive and Omni Hotels Complete Study on the Impact of Rich Visual Media On Hotel Bookings (2007-10-04). Accessed 2026-11-13.
118. EyeView Digital (video production and testing vendor; sold the videos it tested), UMOO - a prime beef example of EyeView's success (2009-02-10). Accessed 2026-11-12.
119. Unbounce (landing-page software seller), The benefits of using video on landing pages (2010-08). Accessed 2026-11-13.
120. Unbounce (landing-page software seller; analysis of its own customers' pages), Video on landing pages means more conversions, right? Wrong. Here's why (2021-08-26). Accessed 2026-11-13.
121. Unbounce (landing-page software seller; repeater), 15 high-converting landing page examples (+ why they work) (2025-04-06). Accessed 2026-11-13.
122. Net Affinity (hotel website and booking-engine seller; repeater), The Ultimate Guide for Strengthening Your Hotel's Landing Pages (2025-06-19). Accessed 2026-11-13.
123. Cornell Center for Hospitality Research (Chris K. Anderson), The Impact of Social Media on Lodging Performance (2012-11-01). Accessed 2026-11-13.

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We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 13, 2026: First published with 538 figures from 21 publishers, each checked against its original source.