Boat Dealer Video Statistics

Key takeaways

1. In our November 13, 2026 read of YouTube’s 534 most-viewed ‘boat dealer’, ‘boat tour’ and ‘yacht tour’ videos, boat dealers and yacht brokers speaking as themselves drew 1.5% of the views of the 436 on-topic videos; boating, lifestyle and general creators drew 70.2%. (Mark Studios) See details
2. Videos posted by a dealer, broker or builder, the seller of the boat shown, drew 9.8% of the on-topic views. Builders drew 8.3%, most of it one 17-second waveboat clip with 69,188,679 views, and the listing site boats.com drew 13.1% with two short clips. (Mark Studios) See details
3. 11.7% of the on-topic videos ran 60 seconds or less but drew 47.5% of the on-topic views; 42.2% ran longer than 20 minutes. (Mark Studios) See details
4. 5 dealer channels in the sample are in Florida by their own stated place, and 3 of them name a store in Palm Beach, Broward or Martin County; those 3 drew 0.6% of the on-topic views. (Mark Studios) See details
5. BLS counted 4,474 U.S. boat dealers with employees in 2025: 989 in Florida, 90 in Palm Beach County, 244 in Broward and 43 in Martin. (BLS) See details
6. Florida held 22.1% of the country’s boat dealers. That is 5.7 dealers with employees per 100,000 residents in Palm Beach County, 12.1 in Broward and 25.9 in Martin, against 1.3 for the U.S. (our calculation). (Mark Studios, from BLS and Census) See details
7. From 2014 to 2025 the number of U.S. boat dealers with employees fell 2.7% while their jobs rose 15.7% (our calculation from BLS annual averages). Counting businesses with no employees too, 56.0% of U.S. boat dealer businesses were owner-only in 2023 (our calculation from Census counts). (Mark Studios, from BLS and Census) See details
8. New boats, motors and parts made up 72.7% of boat dealers’ 2022 sales and used ones 17.4%, at about $5.56 million in sales per dealer (Census). By transactions the mix is reversed: NMMA counted 78.3% of 2024 boat sales as pre-owned. (Census, NMMA) See details
9. Florida’s county tables add up to 1,027,742 registered boats in 2025, or 43.8 per 1,000 residents. Martin County had 110.3 per 1,000, Palm Beach County 24.0 and Broward 22.1 (our count from FLHSMV tables and Census population). (Mark Studios, from FLHSMV) See details
10. Florida registered 1,171,432 recreational boats in 2024 by the Coast Guard’s count, the most of any state and 10.0% of the U.S. total. (U.S. Coast Guard) See details
11. The CPI-U for sports vehicles, the index that holds boats, was 17.6% above its 2019 average in October 2026, against 32.0% for all items; the producer price index for boat building was 43.1% higher in September 2026 (our calculation from BLS indexes). (Mark Studios, from BLS) See details
12. In Ipsos’s 2025 survey for the boat makers’ and dealers’ trade groups (500 owners, 500 lapsed owners and 500 prospects), 34% of owners who bought their main boat after 2020 named YouTube or other video among their most influential resources, against 28% of earlier owners. (NMMA/MRAA, Ipsos) See details
13. In MRAA’s 2025 dealer survey, YouTube drew 2.7% of the answers about which digital marketing tools work best, against 28.3% for Facebook, while 98% of respondents listed their boat inventory on their own site. (MRAA) See details
14. MarineMax spent about $38.6 million on advertising in fiscal 2025, net of co-op money; OneWater Marine ran 95 dealerships and estimates about 4,000 boat dealerships nationwide (SEC filings). (SEC filings) See details
15. 266 annual reports on Form 10-K filed from 2001 to 2025 mention boat dealers, peaking at 17 in 2008 (our EDGAR count). (Mark Studios, from SEC EDGAR) See details
16. The “$230 billion boating industry” is NMMA’s 2023 economic impact estimate, which counts activity with multipliers. NMMA’s own retail spending total was $54 billion in 2025, and BEA put boating and fishing value added at $38.4 billion in 2024. (Mark Studios) See details
17. The “90% of boat buyers start online” line has no counted source we could find. The nearest study, Foresight Research’s 2010 survey of 3,295 new-boat buyers, found 84 percent had seen boat information online before deciding. (Mark Studios) See details

Who gets the views on YouTube's most-viewed boat dealer, boat tour and yacht tour videos?

Creators, not sellers: in our November 13, 2026 YouTube Data API read of the most-viewed videos for 'boat dealer', 'boat tour' and 'yacht tour', boat dealers and yacht brokers speaking as themselves drew 1.5% of the on-topic views, and boat and engine builders drew 8.3%. Videos uploaded by a dealer, broker or builder, the businesses that sell the boats they show, drew 9.8%; videos uploaded by someone else drew 90.2%. Boating, lifestyle and general creators together drew 70.2% (our calculation).

This is a view-sorted global search snapshot, not a census of boat video: we took the top four pages of YouTube's view-sorted results for each phrase that day, 534 unique videos from 281 channels. 436 of them were about a boat or yacht itself or about buying and selling boats, and they drew 57.0% of all views in the sample; the median one had 481,746 views (our calculation).

Views bunch at the top. boats.com, Boats Group's listing and review channel, drew 13.1% of on-topic views with short clips of a powerboat's hidden cabin; the three most-viewed channels drew 33.6% and the ten most-viewed 66.6%. The builders' share is mostly one video: a short clip by the French waveboat builder Sealver had 69,188,679 views. The steady output comes from yacht-tour creators: NautiStyles, run by a pair of USCG-licensed captains who tour yachts that are often for sale, had 73 on-topic videos, more than any other channel, and drew 9.5% of the views (our calculation).

How do boat dealers and yacht brokers themselves do in YouTube's results?

They show up in numbers but not in views: 42 dealer channels and 3 yacht brokers made the top four pages on November 13, 2026, and dealers uploaded 86 of the 436 on-topic videos. The median dealer video had 14,463 views, against 585,001 for a boating creator's. In the 'boat dealer' list alone, dealers drew 45.6% of on-topic views. The most-viewed dealer was Broward Motorsports, a Florida powersports and boat dealer, with 5,238,183 views on short brand spots; the most-viewed broker was IYC, with 2,282,017 views on a walkthrough of the sailing yacht Black Pearl. In the 'yacht tour' list creators drew 90.7% of on-topic views and yacht brokers 1.5% (our calculation).

Florida: 5 dealer channels in the sample are in Florida by their own stated place (Broward Motorsports, Marine Connection, MarineMax, Atlantic Marine Store and Sovereign Yachts), with 9 on-topic videos. 3 of them name a store in Palm Beach, Broward or Martin County (Broward Motorsports, Marine Connection and Sovereign Yachts), and together they drew 0.6% of on-topic views. No broker or builder in the sample names a Florida place. Counting creators and other businesses, 9 Florida-placed channels drew 11.7%, most of it a single Haulover Inlet boat-spotting clip by Boat Zone. 10 on-topic titles named a Florida place; 3 named a place in Palm Beach, Broward or Martin County, all through Broward Motorsports' own name. Channels placed in the United States by their own text or country setting drew 52.3% of on-topic views (our calculation).

Are the most-viewed boat videos short clips or long tours?

Both, and the short ones take the views: 11.7% of on-topic videos in our November 13, 2026 read ran 60 seconds or less, yet they drew 47.5% of on-topic views. At the other end, 42.2% ran longer than 20 minutes, mostly full yacht tours and liveaboard walkthroughs. 24 of the 86 dealer videos ran 60 seconds or less (our calculation).

What the titles say: 238 of the 436 on-topic titles were billed as a tour, walkthrough or look inside, 159 named a price, a cost or "for sale", 70 were about living aboard or a houseboat, 51 named a superyacht, mega yacht or luxury, 40 named a sailboat, catamaran or trimaran, 26 named used, cheap, budget or affordable boats, 24 were billed as a review, best, worst or comparison, 17 named fishing or a fishing boat, 16 named a pontoon or tritoon, 14 named a boat show or a dealer meeting or event, 13 named a sea trial or test drive, 5 named a center console and 3 named a wake, surf, ski or tow boat. 0 named a delivery or owner orientation. These are word matches on titles, read by hand, not what the videos show (our calculation).

How much of YouTube's 'boat dealer' search is about boat dealers?

Less than the words suggest: 17.2% of the unique videos in the 'boat dealer' list on November 13, 2026 were off-topic, and they drew 85.7% of that list's views, because the most-viewed hits are songs (Macklemore's Drug Dealer among them), car-dealer clips and video games; 18 of them were video-game clips, mostly the Boat Dealer character in Roblox's Blox Fruits and the game Drug Dealer Simulator. 29.5% of the 'boat tour' videos were off-topic, mostly sightseeing excursions, boat rides and cruise ships, and 2.8% of the 'yacht tour' videos (our calculation).

Privacy and labels: 7 channels were family channels built around children or personal uploads by private people; we publish them as class and counts only, and their 7 videos carry no title, channel or link in our files. YouTube marked 8 of the 534 videos as made for kids: 5 short dealer promos and the rest scripted children's shows (Blippi, Peppa Pig and Handyman Hal). The containsSyntheticMedia field, where YouTube records a creator's altered or synthetic content disclosure, was absent on all 534 videos (our calculation).

How often do the dealer, broker and builder channels in YouTube's top results post?

From thousands a year to none: the 56 dealer, broker and builder channels in our sample uploaded 6,697 videos in the year to November 13, 2026. MarineMax uploaded 2,676, more than any other, and Bridge Marina, a New Jersey dealer, marina and boat club, 1,992; 11 of the 56 posted nothing. Views and lengths were read for every upload except MarineMax's and Bridge Marina's: 58.9% of the rest ran 60 seconds or less, the median one had 1,329 views, and 7 passed a million views, several of them Broward Motorsports', whose median upload had 40,925 views. This is the channels that one search surfaced, not all boat dealers (our calculation).

Files: youtube-boat-videos.csv (every video, withheld rows labelled), youtube-boat-channels.csv and youtube-boat-seller-channels.csv.

How many boats sell in the United States, and how many are used?

Most boats that change hands are used. NMMA, the trade group of boat and engine makers, counted 858,798 pre-owned boat sales in 2024, valued at $10.2 billion, against 238,117 new boats, so pre-owned boats were 78.3% of all boat sales transactions (National Marine Manufacturers Association). Pre-owned outboard boats alone accounted for 562,000 of those sales (National Marine Manufacturers Association). NMMA put the 2025 pre-owned share at roughly 75 to 80 percent of all boat sales, an estimate rather than a count (National Marine Manufacturers Association).

New boat sales have fallen for three years running. NMMA's monthly retail series, built from state registration records with its data partner Info-Link, showed new powerboat sales down 9.1% in 2024 to 231,576 units (National Marine Manufacturers Association), and down 8.7% in January to October 2025, to 202,994 units (National Marine Manufacturers Association). NMMA's January 2026 estimate for all of 2025 was about 215,000 to 225,000 new powerboats including personal watercraft (National Marine Manufacturers Association). Its annual Statistical Abstract counts powerboats more narrowly: nearly 168,000 in 2024 and 156,754 in 2025 (National Marine Manufacturers Association). The two series measure different things, so compare each only with itself.

The decline had not ended by spring 2026. In the 12 months to February 2026, new powerboat sales fell 8.8% to 214,115 (National Marine Manufacturers Association); in January to March 2026 they fell 5.6% to 38,052 (National Marine Manufacturers Association); and in the 12 months to April 2026, the newest figure NMMA has put in a public release, they fell 7.1% to 214,292 (National Marine Manufacturers Association). Cheaper boats carry the volume: entry-level segments such as personal watercraft, aluminum fishing boats and small trailerable boats made up more than 90% of new retail units in 2025 (National Marine Manufacturers Association). In the 12 months to February 2026, freshwater fishing boats sold 54,199 units, 34% of the total, and outboard boats were 67% of all new powerboat sales (National Marine Manufacturers Association). New pontoon boats were 33.6% of 2025 powerboat sales on the Statistical Abstract count (National Marine Manufacturers Association).

Florida leads in some boat types. NMMA's 2024 powerboat report found that Florida topped the country in new fiberglass outboard and jet boat sales; the release does not give Florida's count (National Marine Manufacturers Association). Sales are seasonal: December brought just 3% of 2024 sales, with the peak in late spring and early summer (National Marine Manufacturers Association). NMMA estimates about 11 million registered boats in use (National Marine Manufacturers Association); the Coast Guard and Florida registration counts are in the registrations section. In NMMA's third-quarter 2025 survey of its member executives, 40% had a positive 12-month outlook, up from 32% in the second quarter (National Marine Manufacturers Association).

Who buys boats now, and where do they look before buying?

Recent buyers are younger and lean on video. In a 2025 Ipsos survey commissioned by the trade groups' Market Expansion Advisory Group, fielded August 22 to September 12, 2025 with 500 each of boat owners, lapsed owners and prospective owners (NMMA/MRAA Market Expansion Advisory Group, Ipsos), owners who bought their main boat after 2020 averaged about 36 years old, against 45 for those who bought earlier (NMMA/MRAA Market Expansion Advisory Group, Ipsos). Of the owners, 418 were recent buyers and 82 established owners (Ipsos for NMMA). Asked which resources were most influential when researching a boat, 34% of recent buyers named YouTube videos or other video content, against 28% of established owners (Ipsos for NMMA). Boat shows still draw them: 69% of recent buyers had been to one, against 63% of established owners (Ipsos for NMMA). Use of charters and rentals among surveyed buyers rose from 17% in 2020 to 27% in 2024 (NMMA/MRAA Market Expansion Advisory Group, Ipsos). Ipsos's own summary calls the path to ownership "digital-first and self-directed", but adds that buyers still lean on dealers for trust and transparent pricing.

The pool of possible buyers is large but stretched. Ipsos estimated about 35 million high-potential new buyers, adults who say they are at least as likely as not to buy a boat (NMMA/MRAA Market Expansion Advisory Group, Ipsos), and, from a July 2025 survey of 1,000 adults, that about 22 million U.S. adults own a boat now, or 8% (Ipsos for NMMA). Cost is the top barrier: prospective buyers' mean income was about $72,500, well below current owners' (NMMA/MRAA Market Expansion Advisory Group, Ipsos). These are estimates from a survey the industry paid for, not counts.

Owners are getting older. Info-Link Technologies, NMMA's registration-data partner, put the median age of U.S. boat owners at 60 at the end of 2024, with more owners in their seventies than in their forties, as reported by NMMA (National Marine Manufacturers Association). Research for the Discover Boating campaign in 2022 gave a median of 54 (National Marine Manufacturers Association); the two figures come from different methods, registration records and a survey. That 2022 research sized its younger target segments at 91 million people and described them as heavy users of Instagram, YouTube, LinkedIn and TikTok (National Marine Manufacturers Association).

What do boat dealers say they do online?

Almost every dealer lists boats online; few use video as a main tool. MRAA, the boat dealers' trade group, whose members cover more than 1,200 dealer and marina locations (Marine Retailers Association of the Americas), surveyed more than 206 marine businesses across North America for its 2025 Digital Marketing Report (Marine Retailers Association of the Americas). It did not publish field dates. 98% of respondents kept their current inventory on their own website, nearly 84% also posted it on third-party listing sites, and around 60% used Boat Trader, the most-named site (Marine Retailers Association of the Americas). Roughly 70% used search ads such as Google Ads and 61% paid for other online advertising (Marine Retailers Association of the Americas).

Spending and tracking vary widely in the same 2025 survey. 16% of dealers reported online marketing budgets at least twice $50,000 a year, while around 8% spent $5K or less (Marine Retailers Association of the Americas). 18% said they do not measure their online marketing at all, and while around 75% tracked where leads came from, only 60% tracked conversions (Marine Retailers Association of the Americas). Content creation was the fourth most-cited pain point, at 8.4% of coded answers, behind time and staffing at 13.4% (Marine Retailers Association of the Americas). Asked in 2025 which tools work best, dealers named Facebook in 28.3% of the coded answers and YouTube in just 2.7% (Marine Retailers Association of the Americas). The survey is self-reported and not a random sample of dealers.

How many Americans fish, the sport behind the biggest boat segment?

About 40 million U.S. residents aged 16 and older went fishing in 2022, or 15% of that age group, according to the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation run by NORC at the University of Chicago for the U.S. Fish and Wildlife Service (U.S. Fish and Wildlife Service); the exact count was 39.9 million anglers (U.S. Fish and Wildlife Service). Women were 30 percent of anglers but 37 percent of people new to fishing (U.S. Fish and Wildlife Service). The 2022 wave drew more than 100,000 respondents and asked about motorized boating for the first time, but it moved online, so it cannot be compared with earlier waves (U.S. Fish and Wildlife Service).

How many people work at U.S. boat dealers, and what are they paid?

U.S. boat dealers (NAICS 441222 Boat Dealers) employed an annual average of 37,720 private-sector workers in 2025, according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW), which counts jobs covered by unemployment insurance (BLS). The average weekly wage was $1,295 (BLS), before inflation, with commissions and bonuses included and part-time jobs counted as whole jobs. That is about 8.4 jobs per dealership location (our calculation). Owners who pay themselves no wage are in none of these counts.

Boat dealer jobs grew while the number of dealers did not. QCEW counted 32,608 jobs in 2014, the first year of its open data (BLS), and 37,312 in 2019 (BLS); 2025 was 15.7% above 2014 (our calculation). The Census Bureau's counts, taken in one March pay period, land close: 37,587 paid employees in County Business Patterns for 2023 (Census) and 39,292 in the 2022 Economic Census (Census).

How many boat dealer jobs are there in Florida and in Palm Beach, Broward and Martin counties?

Florida's boat dealers employed an annual average of 7,348 private-sector workers in 2025, at an average weekly wage of $1,563, per BLS QCEW (BLS). That is 19.5% of all U.S. boat dealer jobs (our calculation), and Florida's weekly wage was higher than the national one. Broward County had the most boat dealer jobs of the three South Florida counties and the highest weekly wage. Each count below is a QCEW 2025 annual average of private jobs covered by unemployment insurance.

QCEW divides reported pay by every job, full- or part-time, so a weekly average mixes salespeople on commission, mechanics and part-time yard staff. Wages here are not adjusted for South Florida's living costs.

Who works at boat dealers, and what do salespeople and mechanics earn?

BLS Occupational Employment and Wage Statistics (OEWS) does not publish boat dealers on their own: its closest industry is NAICS 441200 Other Motor Vehicle Dealers, which puts boat dealers together with RV, motorcycle and ATV dealers. In May 2025 that industry had 166,010 wage and salary jobs at a median annual wage of $47,840 (BLS) (BLS). Retail salespersons were the largest group named here, with 29,580 jobs at a median of $41,210 (BLS) (BLS), followed by parts salespersons, with 10,830 jobs at $42,680 (BLS) (BLS). First-line supervisors of retail sales workers held 6,190 jobs at a median of $63,020 (BLS) (BLS).

In May 2025, motorboat mechanics and service technicians held 8,130 jobs in the industry (BLS), or 4.9% (our calculation), at a median annual wage of $56,160 (BLS). These are all RV, motorcycle and boat dealer jobs together, and self-employed owners are not counted. OEWS wages include commissions but not overtime premiums or year-end bonuses.

How many motorboat mechanics are there, and how many are in Florida?

BLS OEWS counted 23,220 motorboat mechanics and service technicians in every U.S. industry in May 2025, at a median annual wage of $57,550 (BLS) (BLS). 35.0% of them worked at other motor vehicle dealers, the industry that holds boat dealers (our calculation); the rest work at marinas, boat builders, repair shops and elsewhere. Florida had 4,810 of these jobs, 20.7% of the national total (our calculation), at a median of $55,680 (BLS) (BLS).

OEWS publishes these counts by metro area, not county, so Palm Beach and Broward are inside the Miami metro row and Martin County is inside the Port St. Lucie row. The counts cover wage and salary jobs only; self-employed mobile mechanics are not in them.

How many boat dealers are there in the United States?

The United States had an annual average of 4,474 private boat dealers with employees in 2025 (NAICS 441222 Boat Dealers: retailers of new and used boats, outboard motors, boat trailers and marine parts), according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW) (BLS). That is 1.3 boat dealers per 100,000 residents (our calculation, against the Census Bureau's July 1, 2025 population). Each establishment is one location, so a dealer group counts once for each of its stores. Boat builders, marinas and brokers whose main business is not retail are not in this count.

The count has edged down. QCEW counted 4,600 boat dealers in 2014, the first year of its open data (BLS), 4,409 in 2019 (BLS) and 4,545 in 2024 (BLS), so 2025 was 2.7% below 2014 (our calculation). The Census Bureau's County Business Patterns shows a longer fall: 5,219 boat dealers with paid employees in 1998, the first year on the NAICS code (Census), 5,301 in 2001 (Census) and 4,246 in 2023 (Census), 19.9% fewer than in 2001 (our calculation). The Census Data API serves no rows for the older SIC 5551 boat dealer code, so there is no earlier baseline here.

Most boat dealers are small. 1,898 of the 2023 boat dealers with paid employees, or 44.7%, had fewer than five employees in the March pay period (Census) (our calculation); in Florida it was 462 (Census) of 838, or 55.1% (our calculation from County Business Patterns (Census)).

How many boat dealers are there in Florida and in Palm Beach, Broward and Martin counties?

Florida averaged 989 private boat dealers with employees in 2025, per BLS QCEW (BLS): 22.1% of the national count (our calculation) and 4.2 per 100,000 residents, more than three times the national rate of 1.3. Broward County had the most dealers, 244 (BLS), against 90 in Palm Beach County (BLS) and 43 in Martin County (BLS); the three counties together held 38.1% of Florida's boat dealers (our calculation). Martin County had the most per resident: 25.9 per 100,000, against 12.1 in Broward County and 5.7 in Palm Beach County (our calculations).

The per-100,000 rates divide each count by the Census Bureau's Vintage 2025 resident population estimates for July 1, 2025: 341,784,857 for the United States (Census Bureau), 23,462,518 for Florida, 1,575,726 for Palm Beach County, 2,013,317 for Broward County and 166,272 for Martin County (Census Bureau). Boat buyers travel and many own homes in more than one county, so these rates describe how many dealers a place has, not how many buyers it serves.

How many boat dealers are one-person businesses?

More boat dealer businesses have no employees than have them. The Census Bureau's Nonemployer Statistics, built from tax records, counted 5,326 U.S. boat dealer businesses with no paid employees in 2024 (Census), with receipts of $668,045 thousand (Census), and 5,404 in 2023 (Census). Set against the 4,246 boat dealers with paid employees in County Business Patterns for 2023, nonemployers were 56.0% of all boat dealer businesses (our calculation). A nonemployer is a tax filer, not a showroom: many are part-time sellers or one-person brokers who sell a few boats a year.

Florida counted 1,525 boat dealer nonemployers in 2024 (Census) and 1,466 in 2023 (Census), 63.6% of the state's boat dealer businesses in 2023 (our calculation). In 2024 Broward County had 260 (Census), Palm Beach County 169 (Census) and Martin County 75 (Census). Against the 2023 counts of dealers with paid employees, nonemployers made up 66.1% of boat dealer businesses in Palm Beach County (154 (Census) against 79 (Census)), 55.4% in Broward County (257 (Census) against 207 (Census)) and 60.4% in Martin County (61 (Census) against 40 (Census)) (our calculations).

How much do boat dealers sell, and how much of it is used boats?

U.S. boat dealers with paid employees had sales of $23,934,358 thousand in 2022, from 4,308 establishments, according to the 2022 Economic Census (Census): about $5.56 million per location (our calculation). That was 55.2% more than the $15,419,545 thousand the 4,223 establishments sold in 2017 (Census), before inflation (our calculation). Florida's 876 boat dealers (Census) sold $5,727,701 thousand (Census), 23.9% of the national total (our calculation). The Economic Census counted 209 boat dealers in Broward County and 84 in Palm Beach County (Census); in Martin County it counted 37 (Census).

New boats are most of the business. Sales of new boats, motors, parts and accessories were 72.7% of boat dealer sales in 2022 (Census), up from 69.4% in 2017 (Census); used boats, motors, parts and accessories were 17.4% (Census), up from 14.8% (Census). 3,506 dealers reported used-boat sales (Census), 81.4% of all boat dealers with paid employees (our calculation). Repair and maintenance services were 4.5% of sales (Census), and the only finance line the census publishes, other credit financing services, was 0.4% (Census); finance and insurance commissions are not published as a separate line.

The Census Bureau's Annual Integrated Economic Survey put boat dealer receipts at $22,194,282 thousand in 2024 (Census). The survey asks firms about advertising expense, but publishes none for boat dealers or any other motor vehicle dealer group.

How long do new stores last?

BLS does not publish survival rates for boat dealers. For all retail trade (NAICS 44-45, from grocery stores to car and boat dealers), 84.5% of the establishments that opened in the year ended March 2025 were still operating one year later, in March 2026 (BLS); 68.2% of those opened in the year ended March 2023 were still operating three years later (BLS), 55.2% of the year-ended-March-2021 openings five years later (BLS) and 43.5% of the year-ended-March-2016 openings ten years later (BLS), per BLS Business Employment Dynamics. These are all retail stores with employees, not boat dealers.

How fast have boat prices risen?

The Consumer Price Index has no boat-only index. Its closest measure, sports vehicles including bicycles (boats, outboard motors, boat trailers, personal watercraft, ATVs, snowmobiles and bicycles), stood at 180.688 in October 2026 (BLS), 17.6% above its 2019 average of 153.676 (BLS) (our calculation). Over the same span all consumer prices rose 32.0%, from 255.657 to 337.511 (BLS) (our calculation), so this group rose more slowly than prices in general. The index averaged 166.802 in 2025 (BLS), 8.5% above 2019 (our calculation), and rose 6.2% in the 12 months to September 2026 (BLS). BLS collected no October 2025 prices during the federal shutdown, so there is no 12-month change to October 2026.

Builders' prices rose faster. The BLS producer price index for boat building, which tracks the prices builders receive, stood at 421.190 in September 2026 (preliminary) (BLS), 43.1% above its 2019 average of 294.4 (BLS) and 4.9% above September 2025's 401.558 (BLS) (our calculations). The producer price index for boat dealers measures the dealer's margin, the selling price less what the dealer paid, not the boat's price: it stood at 186.624 in September 2026 (preliminary) (BLS), 12.7% above its 2019 average of 165.6 (BLS) and 10.5% above September 2025's 168.926 (BLS) (our calculations).

How many pleasure boats does the United States import and export?

The United States imported $2,474,594,181 of yachts and other pleasure and sports boats (HS 8903, including sailboats, motorboats, inflatables, rowing boats and canoes) in 2025 (Census), 24.4% more than the $1,988,876,747 of 2019 (Census), before inflation (our calculation). Exports went the other way: $1,511,832,344 in 2025 (Census), 11.0% less than the $1,698,239,371 of 2019 (Census) (our calculation). The country bought $1.64 of pleasure boats abroad for every dollar it sold abroad in 2025 (our calculation). These are customs values of boats crossing the border, not dealer sales.

Why do boat dealer counts differ?

Each counter counts something different, so the U.S. boat dealer count runs from 4,246 (Census County Business Patterns, 2023) to 4,474 (BLS QCEW, 2025) for dealers with employees, and to 5,326 more with no employees (Nonemployer Statistics, 2024). BLS QCEW and County Business Patterns count locations with employees, and the Economic Census counts them only in census years; Nonemployer Statistics counts boat dealer businesses with no employees from tax records; and the public dealer groups' filings count their own stores, wherever they are, or give an estimate of their own. All the federal counts use the same industry, NAICS 441222 Boat Dealers.

QCEW and County Business Patterns use the same code but different sources (state unemployment insurance records averaged over the year, against the Census Bureau's Business Register in one March pay period), so they do not match. Nonemployers are not stores with staff: adding them to the employer count makes 56.0% of all U.S. boat dealer businesses owner-only, which says more about how many people sell boats on their own than about how many showrooms there are.

How many boats are registered in Florida and in Palm Beach, Broward and Martin?

Florida had 1,027,742 registered vessels in 2025, by our sum of the county statistics published by the Florida Department of Highway Safety and Motor Vehicles (FLHSMV). Of those, 997,102 were pleasure boats, 25,438 were commercial vessels and 5,202 were dealer registrations (our calculation). FLHSMV's file prints a county row for each county and one for vessels registered directly with the department, but no statewide total, so the Florida figures are our sums.

Broward had 44,507 registered vessels in 2025 (FLHSMV), Palm Beach 37,815 (FLHSMV) and Martin 18,344 (FLHSMV). Together the three counties had 100,666, or 9.8% of the state's total (our calculation).

Martin County has far more boats per resident than its neighbours: 110.3 registered vessels per 1,000 residents in 2025, against 43.8 for Florida, 24.0 for Palm Beach and 22.1 for Broward (our calculation from FLHSMV's counts and Census Bureau 2025 population estimates). This is our own measurement. It divides registrations by residents, so it counts where a boat is registered, not where it is kept or used, and it leaves out small craft the state does not require to be registered.

The "dealer" line is FLHSMV's own vessel type, which its file heads "Total Dealers in County". Palm Beach, Broward and Martin held 14.4% of the state's dealer registrations in 2025 (our calculation). Florida's dealer registrations fell 9.2% from 5,726 in 2019 (FLHSMV) to 5,202 in 2025 (our calculation). A dealer registration is not a count of dealerships: one dealer can hold several.

How many big boats are registered in the three counties?

Broward had 2,080 registered pleasure vessels 40 feet or longer in 2025, Palm Beach 1,325 and Martin 649 (our sums of FLHSMV's length classes 3, 4 and 5). Most of them are 40 to 64 feet: 1,760 in Broward (FLHSMV), 1,105 in Palm Beach (FLHSMV) and 567 in Martin (FLHSMV).

How has Florida's boat count changed since 2000?

Florida's registered vessels rose 16.8% between 2000 and 2025, from 880,077 (FLHSMV) to 1,027,742 (our calculation). The count was 941,589 in 2010 (FLHSMV), 931,450 in 2016 (FLHSMV) and 961,266 in 2019 (FLHSMV). It passed a million in 2021 (1,013,211, our sum), peaked at 1,035,911 in 2023 and has eased slightly since.

The three counties moved differently. Martin's count rose 35.9% between 2000 and 2025, from 13,497 (FLHSMV) to 18,344, and Broward's rose 6.2%, from 41,900 (FLHSMV). Palm Beach's fell 5.7%, from 40,109 (FLHSMV) to 37,815 (our calculation). In 2010 the counts were 41,158 in Palm Beach (FLHSMV), 42,976 in Broward (FLHSMV) and 15,652 in Martin (FLHSMV); in 2019 they were 36,358 (FLHSMV), 46,605 (FLHSMV) and 18,710 (FLHSMV).

Does Florida have more registered boats than any other state?

Yes. Florida registered 1,171,432 recreational vessels in 2024, the most of any state, according to the U.S. Coast Guard (U.S. Coast Guard). It ranked 1st, ahead of Minnesota with 865,379 (U.S. Coast Guard), and held 10.0% of the 11,674,073 recreational vessels registered in the United States that year (U.S. Coast Guard; share is our calculation). States register different kinds of craft: Florida registers all motorboats and larger non-motorized boats, while Minnesota registers most watercraft, so the state counts are not a like-for-like comparison.

The two Florida counts do not agree. The Coast Guard's Florida figure rose 26.9% in one year, from 922,915 in 2023 (U.S. Coast Guard), and its 2024 figure is 141,379 vessels higher than the sum of FLHSMV's own 2024 county counts (our calculation). Neither publication explains the gap. FLHSMV's file is the state's own count by county, so this page uses it for the county figures and the trend.

Nationally, registrations have not grown. The 11,674,073 registered in 2024 were up from 11,546,512 in 2023 (U.S. Coast Guard) but 9.8% below the series peak of 12,942,414 in 2005 (U.S. Coast Guard; change is our calculation), though still above the 10,777,370 of 1989, the first year in the Coast Guard's series (U.S. Coast Guard).

How many boating accidents does Florida have?

The Coast Guard counted 632 recreational boating incidents in Florida in 2024, more than in any other state (U.S. Coast Guard), with 75 deaths (U.S. Coast Guard), 370 people injured (U.S. Coast Guard) and $23,173,353 in reported property damage (U.S. Coast Guard). Florida's incident count was 804 in 2020 (U.S. Coast Guard).

Across the United States, the Coast Guard verified 3,887 recreational boating incidents in 2024 (U.S. Coast Guard), with 556 deaths (U.S. Coast Guard) and 2,170 injuries (U.S. Coast Guard). Operator inattention was the most common known primary cause, in 551 incidents (U.S. Coast Guard). Where the primary cause was known, alcohol use was the leading factor in 20% of deaths (U.S. Coast Guard). These are incidents reported to the Coast Guard above its federal reporting thresholds; county-level accident counts come from the Florida Fish and Wildlife Conservation Commission, whose site bars AI agents, so they are not on this page.

How big are the public boat dealer groups?

The two listed U.S. boat dealer groups are small next to the trade. OneWater Marine ran 95 dealerships in 17 states, including Florida, at September 30, 2025 (OneWater Marine Form 10-K, 2025), and it puts the whole boat dealership market at approximately 4,000 dealerships nationwide, most of them owner-operated with three stores or fewer (OneWater Marine Form 10-K, 2025). On that estimate its own dealerships are 2.4% of the total (our calculation). MarineMax, based in Oldsmar, Florida, had over 120 locations worldwide (MarineMax Form 10-K, 2025), including over 70 retail dealership locations (MarineMax Form 10-K, 2025) and over 65 marina and storage locations (MarineMax Form 10-K, 2025).

Each company counts on its own terms: MarineMax counts locations, OneWater counts dealerships, Brunswick counts every active dealer, distributor and retailer across all its businesses, and MasterCraft counts dealers per segment, so its 287 domestic dealer relationships (our calculation) count a dealer twice if it carries two segments' brands. Marine Products has 276 dealers in all (our calculation). Advertising rose 3.8% at MarineMax (our calculation), 8.9% at OneWater (our calculation) and 25.0% at MasterCraft (our calculation), and fell 62.9% at Twin Vee (our calculation). MarineMax and OneWater report advertising net of the co-op money manufacturers pay toward dealer ads.

What do the dealer filings say about prices, brokerage and financing?

MarineMax sells far bigger boats than the average dealer. Its average selling price for a new boat was about $339,000 in fiscal 2025 (MarineMax Form 10-K, 2025), against an industry average of about $93,000 for calendar 2024 that it cites from National Marine Manufacturers Association data (MarineMax Form 10-K, 2025): 3.6 times as much (our calculation). New Brunswick boats, mainly Sea Ray and Boston Whaler, were about 18% of its revenue (MarineMax Form 10-K, 2025). It offers boat and yacht brokerage at most of its retail locations (MarineMax Form 10-K, 2025), and since 1998 it has bought 37 previously independent boat dealers (MarineMax Form 10-K, 2025) and closed 87 retail locations (MarineMax Form 10-K, 2025). OneWater has bought 83 dealerships since 2014 (OneWater Marine Form 10-K, 2025).

Both dealer groups buy their boats on floor plan credit. MarineMax's credit agreement gives asset-based borrowing availability of up to $950 million (MarineMax Form 10-K, 2025). OneWater's inventory floorplan financing was up to $497.1 million as of November 17, 2025 (OneWater Marine Form 10-K, 2025). Selling loans and insurance to buyers is its own line: OneWater's finance and insurance fee income was about $55.0 million in fiscal 2025 (OneWater Marine Form 10-K, 2025), or 2.9% of revenue (OneWater Marine Form 10-K, 2025). Both list Florida among their states, but neither gives a Florida store count or anything for Palm Beach, Broward or Martin counties.

What do boat dealers and builders say in their filings about video, social media and digital sales?

The dealer groups say more about it than most retailers do. MarineMax says the majority of its leads originate through its digital properties, including MarineMax.com (MarineMax Form 10-K, 2025), that “Social media is a leading venue for customer engagement and communication” (MarineMax Form 10-K, 2025), and that it holds online events, “including immersive boat tours”, that let people explore boats and yachts from a phone, tablet or computer (MarineMax Form 10-K, 2025). OneWater says its sales teams offer some customers “in-person or virtual walkthroughs of inventory” and private at-home or on-water showings (OneWater Marine Form 10-K, 2025).

Among the builders, Malibu Boats says its brands create custom content for outbound campaigns and social media to engage owners and prospects (Malibu Boats Form 10-K, 2026), and Marine Products says it has developed “virtual marketing programs” alongside boating magazines and boat shows (Marine Products Form 10-K, 2025). Brunswick's Freedom Boat Club, a membership alternative to buying a boat, runs about 440 locations (Brunswick Form 10-K, 2025) with over 60,000 memberships (Brunswick Form 10-K, 2025). MarineMax and Malibu both also list social media as a reputation risk, because anyone can post feedback that shapes how buyers see them (MarineMax Form 10-K, 2025) (Malibu Boats Form 10-K, 2026). None of these filings reports video views, a video budget, influencer spending or sales from video.

How often do public companies mention boat dealers and yacht brokers in their annual reports?

266 Form 10-K annual reports filed from 2001 to 2025 contained “boat dealer” or “boat dealers”, by our count with the SEC's EDGAR full-text search (our calculation), from 44 companies (our calculation). Mentions peaked at 17 10-Ks filed in 2008 (our calculation) and fell from 124 over 2001-2010 to 96 over 2016-2025 (our calculation). 12 were filed in 2024, 10 in 2025 and 9 from January 1 to November 13, 2026 (our calculation).

We read the passage around every mention in the 31 10-Ks filed from January 2024 to November 13, 2026, from 13 companies (our calculation). 3 are boat retailers (MarineMax, OneWater Marine and Off The Hook YS) (our calculation), 7 are boat or engine builders that sell through dealers (our calculation), 2 are a lender and an insurer that work with boat dealers (our calculation), and 1 is a marine equipment supplier (our calculation).

“Yacht broker” and “yacht brokerage” are rarer: 39 10-Ks from 2001 to 2025, from 10 companies (our calculation). MarineMax used one of the phrases in a 10-K in all 25 filing years (our calculation). From 2024 to November 13, 2026 there were 3 such 10-Ks, two from MarineMax and one from Off The Hook YS, a yacht sales company whose 10-K says it launched a premium yacht brokerage division in 2025 (our calculation). A mention in a filing is not a count of dealers or brokers: the government counts are in the comparison table above.

How we counted: we queried EDGAR full-text search (efts.sec.gov) on November 13, 2026 for each exact phrase, read every page of hits, and counted each Form 10-K once by its filing year, even when the phrase appears in several of its documents. Full-text search covers filings from 2001 on and does no stemming, so other wordings (“boat retailer”, “marine dealer”, “yacht sales”) are missed, and older 10-KSB and 10-K405 reports are in their own columns, not in the 10-K totals. The per-year counts, filer names and query links are in edgar-boat-10k-counts.csv; the passage, class and filing link for each 2024-2026 hit are in edgar-boat-10k-contexts.csv.

What does it cost to register a boat in Florida?

From $5.50 to $189.75 a year in state registration fees in 2026, set by length in s. 328.72 of the Florida Statutes (Florida Legislature). A boat dealer's own registration certificate costs $25.50 a year (Florida Legislature). These are government fees, not prices for any service. This section is statute and rule text as read on November 13, 2026. It is a plain summary, not legal or tax advice.

• Every registration also carries a $1 surcharge per year (Florida Legislature) and a $2.25 tax collector service fee each time it is issued, replaced or renewed (Florida Legislature).
• When a registered boat is sold, the new owner must file the transfer within 30 days (Florida Legislature), with a fee of $3.25 (Florida Legislature).
• A non-motor-powered boat under 16 feet, and a canoe, kayak, racing shell or rowing scull without a motor at any length, need not be registered (Florida Legislature).
• Registration numbers go on both sides of the forward half of the hull in block characters at least 3 inches high (Florida Legislature), and the year decal goes on the port side within 6 inches of the number (Florida Legislature).

What does Florida's dealer number allow a boat dealer to do?

Run a boat for demonstration, sales promotional, or testing purposes, in the statute's words, and nothing else (Florida Legislature). The dealer's number goes on a removable sign mounted on the boat being shown or tested (Florida Legislature), and a boat on that number may not be used for other than demonstration, sales promotional, or testing purposes, including any commercial use (Florida Legislature). A sea trial filmed for a listing video is a demonstration in that plain sense; the statute does not mention video.

• The county tax collector may not issue a dealer registration until the dealer hands over a copy of its current sales tax certificate of registration and any required local business licence (Florida Legislature).
• A boat held by a dealer for sale or lease needs no title application while it is held by a dealer for sale or lease (Florida Legislature). Once sold, the owner must apply for a Florida title within 30 days (Florida Legislature), and the application must state the sales price, if any, and the date of the transfer (Florida Legislature).
• Anyone selling a new boat in Florida must give the buyer a manufacturer’s statement of origin showing the hull identification number, length, hull material, propulsion and model year (Florida Legislature). Issuing one with a description the dealer knows is false is a felony of the third degree (Florida Legislature).

How is a boat sale taxed in Florida?

At the state rate of 6 percent of the sales price (Florida Legislature), but chapter 212 caps the tax on each sale or use of a boat at $18,000 (Florida Legislature). The statute caps the tax amount, not the taxable price. The tax on each boat repair is capped at $60,000 (Florida Legislature). County surtaxes are set separately.

• A nonresident who buys through a registered Florida dealer can avoid the tax if, among other conditions, a qualifying boat leaves the state within 90 days of purchase (Florida Legislature).
• The selling dealer can issue an extension decal that lets the boat stay up to 180 days in total (Florida Legislature); the state charges $425 for that decal (Florida Legislature).

Who needs a boater safety card to drive a boat in Florida?

Anyone born on or after January 1, 1988, to run a boat with a motor of 10 horsepower or more, unless an exemption applies (Florida Legislature). The operator must carry photo ID and a Florida boating safety identification card or an accepted equivalent aboard (Florida Legislature). A card earned through a course is valid for life (Florida Legislature); a temporary certificate from the exam lasts 90 days (Florida Legislature). For a dealer, that is who may legally take the helm on a sea trial or a delivery run.

What federal labels must a boat carry?

A hull identification number on every boat, and a capacity label on small monohulls. Under Coast Guard rules each hull identification number is twelve characters with no slashes, hyphens or spaces (eCFR). On a boat with a transom, the primary number goes on the starboard outboard side within two inches of the top, with a duplicate hidden inside (eCFR), and no one may remove or alter it without Coast Guard authority (eCFR).

• The capacity-label rule covers monohull boats under 20 feet, except sailboats, canoes, kayaks and inflatables (eCFR). The label must show maximum persons, maximum weight and maximum horsepower capacity where the operator can see it when getting underway (eCFR).

What must a boat ad say when it quotes a monthly payment?

The down payment, the full repayment terms and the annual percentage rate. Under Regulation Z, the amount of any payment is a triggering term, along with the down payment, the number of payments and the finance charge (eCFR). An ad that uses one must also state the down payment, the terms of repayment over the whole loan including any balloon payment, and the APR (eCFR). The rule applies to consumer credit ads, so it reaches a dealer's video or listing that quotes a payment on a financed boat.

• Any rate of finance charge in an ad must be stated as an annual percentage rate, using that term (eCFR).
• An ad may state only credit terms that actually are or will be arranged or offered by the creditor (eCFR).
• The rule names electronic ads, such as one on an Internet Web site, and lets a clearly referenced table of terms count as one ad (eCFR).

What rules cover creator boat reviews, sponsored tours and reviews?

The FTC's Endorsement Guides, in their current form since July 26, 2023 (eCFR). A connection between a creator and the dealer or builder that viewers would not expect, such as payment or a free product, must be disclosed clearly and conspicuously (eCFR). That covers a paid yacht tour, a loaned demo boat and a sponsored review alike.

• A platform's built-in label is not always enough: the Guides' own example faults small, low-contrast text on a post that appears for only five seconds (eCFR).
• The FTC's Consumer Reviews and Testimonials rule took effect on October 21, 2024 (Federal Register). It bars paying for reviews that express a particular sentiment (eCFR), reviews by an officer or manager without disclosure (eCFR), hiding reviews for their low ratings or negative sentiment while implying the rest are all of them (eCFR), and buying fake indicators of social media influence such as fake views or followers (eCFR).
• A knowing violation of an FTC trade regulation rule can cost up to $53,088 per violation (eCFR).
• On YouTube, a creator who features a sponsorship must tick the paid promotion box, which adds a disclosure label at the beginning of your video, in YouTube's words (YouTube Help).

What do the popular boating numbers really say?

Four boating numbers get repeated in dealer marketing, and each one measures less than the way it is quoted. The “$230 billion industry” is a trade group’s economic impact estimate, not sales. The “90% of boat buyers start online” line has no boat study we could find behind it. The “video lifts conversions 80%” line comes from one video vendor’s client, not a boat dealer. The “85 million Americans go boating” count comes with no published method. We traced each to the source it came from and say below what that source counted. We did not read sources whose robots.txt or terms bar automated readers: Trade Only Today (its publisher’s terms forbid robots), PDB Magazine (its robots.txt disallows Claude and GPT agents), Boats Group (its robots.txt refused us) and EyeView (decision on its archived robots.txt). Every “first” or “oldest” below is the earliest we found.

“Boating is a $230 billion industry”

The $230 billion is an economic impact estimate, which adds up activity tied to boating, not money spent on boats. The National Marine Manufacturers Association, the trade group of boat, engine and accessory makers, said its 2023 study put recreational boating’s annual economic activity at $230 billion in 2023 (NMMA), up from $170 billion in 2018 (NMMA), and counted 812,000 industry-related jobs (NMMA). The study was run with the consultancy John Dunham and Associates and takes in every business tied to making, renting, selling, financing, insuring, repairing and storing boats (NMMA). Florida led the states at 31.3 billion dollars (NMMA).

Two other numbers measure something smaller. NMMA’s own retail count, which is what buyers actually spent, was $54 billion in 2025 (NMMA), and even that includes boat use spending such as fuel, financing, insurance, docking and maintenance (NMMA). NMMA’s economic impact page lists 56.7 billion dollars in annual sales of boats, marine products and services (NMMA). Most boats that change hands are not new: new boats were 20.3% of boat unit sales in 2025 (NMMA) and pre-owned boats 79.7% (NMMA). The government’s measure is narrower still. The U.S. Bureau of Economic Analysis put boating and fishing’s value added, its contribution to GDP, at $38.4 billion in 2024, the largest of the conventional outdoor activities (BEA), with Florida the largest state at $4.4 billion (BEA). The whole outdoor recreation economy was $696.7 billion (BEA), or 2.4 percent of GDP (BEA). We did not use market-research firms’ “boat market size” pages, whose sites bar automated readers. Use instead: “BEA puts boating and fishing’s 2024 contribution to U.S. GDP at $38.4 billion; NMMA puts 2025 retail spending on boating at $54 billion.”

“90% (or 95%) of boat buyers start their search online”

We found no counted study of where boat buyers start their search. The closest boat study is from 2010, and it measured something else. Foresight Research, working for marine groups led by NMMA, surveyed 3,295 people who bought a new boat between early 2009 and August 2010 (Boating Industry); 84 percent had read or seen boat information on the Internet before deciding (Boating Industry), and 15 percent had discussed boats on social media (Boating Industry). A Florida yacht brokerage, Denison Yacht Sales, restated it in January 2011 as 84% of boat buyers having “researched yachts on the Internet” (Denison Yacht Sales).

The higher numbers have no boat source. A 2013 study by GE Capital Retail Bank, a lender that finances store purchases, found 81% of major-purchase shoppers researched online before visiting a store (GE Capital Retail Bank); it surveyed 3,220 recent buyers of home furnishings, electronics, power sports and other big-ticket goods, and its release does not name boats (GE Capital Retail Bank). A February 2015 Boating Industry column carried it over as 81 percent of shoppers researching major purchases, “including boats” (Boating Industry). Another Boating Industry column that month stated “more than 90%” of boat buyers research online, with no source (Boating Industry). Stratedia, an agency that sells search marketing to boat dealers, says 92% of marine buyers research online, also with no source (Stratedia).

The newest buyer study gives no share at all. Ipsos’s survey for Discover Boating, NMMA’s consumer campaign, was fielded from August 22 to September 12, 2025, with 500 each of boat owners, lapsed owners and prospective owners (NMMA). Its summary calls the path to ownership digital-first, with heavy use of YouTube and short-form video (Ipsos for Discover Boating). YachtWay, a yacht listing site, reports from the study’s dealer handbook that 29% of buyers who bought their boat after 2020 named YouTube and other video as an influential resource (YachtWay). Use instead: “In a 2010 survey of 3,295 new-boat buyers, 84 percent had seen boat information online before deciding; no boat study we found counts where the search starts.”

“Video lifts conversions 80%”

The figure is a best case from one video vendor, EyeView, about a client website, not a boat dealer. In February 2009 EyeView’s blog said viewers of its videos for one client, UMOO, were 80% more likely to become depositing users, comparing viewers with non-viewers (EyeView, archived). That comparison does not test what adding a video does. By August 2010 Unbounce, a landing-page software seller, wrote that a study by eyeviewdigital.com showed video on landing pages can increase conversion by 80% (Unbounce, archived).

The larger later evidence points the other way. Unbounce’s own 2021 analysis of about 35,000 customer landing pages in each of three periods (Unbounce) concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce). Its April 2025 article of landing-page examples still says landing pages with video can increase conversions by 80% (Unbounce). We found no conversion test by a boat dealer or yacht broker behind it. Use instead: “Unbounce’s 2021 study of about 35,000 landing pages per period found video had a minimal or negative effect; we found no conversion test by a boat dealer.”

“85 million Americans go boating every year”

NMMA prints the number without a survey, method or year. Its January 2026 release says an estimated 85 million Americans go boating each year (NMMA). The last participation study we could read is older and counted more people: the 2016 Recreational Boating Participation Study, by QSA Research & Analytics for NMMA, the Recreational Boating & Fishing Foundation and Discover Boating, estimated 142 million Americans, children included, went boating in 2016 (NMMA), or 36 percent of U.S. households (NMMA). 17 million of them were first-timers, half of those children (NMMA). Going boating once with a friend counts; owning a boat does not come into it. Use instead: “NMMA estimates 85 million Americans go boating each year, a trade-group estimate with no published method.”

Every popular claim our research pages trace, 934 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about boat dealer video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 555 figures from 25 publishers.

On November 13, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS establishment and pay counts (Quarterly Census of Employment and Wages open data files), occupation wages, consumer and producer prices (through the BLS data API), and business survival (an archived BLS table, because bls.gov refuses scripts); Census County Business Patterns, Nonemployer Statistics, the 2017 and 2022 Economic Census, the Annual Integrated Economic Survey, foreign trade and population estimates (through the Census data API); the Florida Department of Highway Safety and Motor Vehicles’ annual vessel registration statistics (three older editions through Internet Archive copies, because the live files were removed) and the Coast Guard’s Recreational Boating Statistics; the Florida Statutes, eCFR and the Federal Register for the Coast Guard, CFPB and FTC rules; YouTube Help; SEC filings on EDGAR; BEA’s outdoor recreation release; the U.S. Fish and Wildlife Service’s 2022 National Survey; and the published reports and releases of two trade groups, the National Marine Manufacturers Association (including the Ipsos study it commissioned with the dealers’ group) and the Marine Retailers Association of the Americas, labelled as such. A 2010 buyer study reported by a trade magazine, a lender’s 2013 shopper study, a yacht brokerage, a marketing agency, a listing marketplace and a landing-page software seller appear in the origins section, labelled as the counters or repeaters they are. Our YouTube figures come from the YouTube Data API, our registration ratios from FLHSMV’s county tables and Census population estimates, and our filing counts from EDGAR full-text search. One archived 2009 vendor post behind the “80%” claim is copied from our earlier pages and checked by hand, because the vendor’s robots rules bar our agents. We left out sources whose robots rules or terms bar our agents: the Florida Fish and Wildlife Conservation Commission and PDB Magazine (robots rules), Trade Only Today and Pew Research Center (terms ban automated access), and Boats Group and the Recreational Boating & Fishing Foundation (refused our requests). Nothing here is legal, tax, licensing or business advice.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• The dealer code is one industry, and pay data is wider. NAICS 441222 counts boat dealers, including dealers that also sell motors, parts and service; marinas and builders are counted elsewhere. BLS publishes occupation pay only for the wider other motor vehicle dealers industry (441200), which also holds RV, motorcycle and ATV dealers.
• Nonemployers are not showrooms. Nonemployer Statistics counts boat-selling businesses with no employees from tax records, many of them brokers or sidelines, so the owner-only share says little about how many dealerships have a lot and a service bay.
• Our YouTube read follows YouTube’s ranking. The 534 videos are what YouTube’s search returned for ‘boat dealer’, ‘boat tour’ and ‘yacht tour’ (the top 200 results for each, sorted by views, with no country filter) on November 13, 2026. It is not a census of boat video: a few channels hold most of the views, and 17.2% of the ‘boat dealer’ results and 29.5% of the ‘boat tour’ results were off-topic (songs, games, sightseeing trips). View counts are lifetime snapshots and include paid views. We read titles and channel text, not the videos themselves.
• Two Florida boat counts disagree. The Coast Guard’s 2024 count for Florida is higher than the sum of the state’s own county tables for the same year, and FLHSMV prints no statewide total for recent years. We use FLHSMV’s county tables for counties and trends and the Coast Guard for state rankings.
• Most buyer and dealer surveys come from trade groups. NMMA represents boat, engine and accessory makers and MRAA represents dealers; both publish their own surveys with limited method detail, and the Ipsos owner sample splits into small groups (82 established owners). Sample, dates and owner are given in each sentence.
• The public companies count their own stores. Dealer and builder counts in the filings cover each company’s own network wherever it is, and no filer gives a Florida or county count. Advertising totals are net of manufacturer co-op money where the filer says so.
• Rules and origins as read on November 13, 2026. This is not legal or tax advice. We read state and federal law, not county or city ordinances. Every “earliest we found” in the origins section rests on web pages and reports we could read; newspaper databases were not searched, and several of the usual sources bar our agents.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/boat-dealer-video-statistics#DRV-228. To cite the page as a whole:

Mark Studios. "Boat Dealer Video Statistics." Last verified Nov 13, 2026. https://www.markstudios.com/research/boat-dealer-video-statistics

@misc{markstudios_boat_dealer_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Boat Dealer Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/boat-dealer-video-statistics},
  note = {Last verified 2026-11-13}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), 2024 Pre-Owned Boat Market Report Now Available to NMMA Members (2025-09-02). Accessed 2026-11-13.
2. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), NMMA Releases 2024 Industry Sales by Category and State Report: Total Spending Remains Healthy in 2024 at $55.6B (2025-09-23). Accessed 2026-11-13.
3. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), Navigating Headwinds and Positioning Recreational Boating for Growth (2026-04-24). Accessed 2026-11-13.
4. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), NMMA Confirms 9% Decline in 2024 New Boat Retail Sales as Industry Navigates Continued Economic Uncertainty (2025-03-10). Accessed 2026-11-13.
5. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), October Data Shows Mixed Performance Across Recreational Boating Market (2026-01-12). Accessed 2026-11-13.
6. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), Mixed Economic Conditions Shape a Stable Start To 2026 For U.S. Recreational Boating Industry (2026-01-08). Accessed 2026-11-13.
7. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), NMMA Report: Powerboat Sales Declined in 2024 Amid Persistent Market Patterns (2025-09-15). Accessed 2026-11-13.
8. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), Powerboat Sales Trends Report Offers Snapshot of 2025 Market (2026-06-22). Accessed 2026-11-13.
9. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), Early 2026 Data Reflects Continued Market Softness (2026-05-13). Accessed 2026-11-13.
10. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), Latest NMMA Report Shows Continued Softness in Powerboat Market Through March (2026-06-15). Accessed 2026-11-13.
11. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), Latest NMMA Data Summary Provides Insight into Shifting Market Conditions (2026-07-10). Accessed 2026-11-13.
12. NMMA/MRAA Market Expansion Advisory Group, study by Ipsos, New Ipsos Research Highlights Boater Trends, Market Growth Opportunities (2026-03-09). Accessed 2026-11-13.
13. NMMA/MRAA Market Expansion Advisory Group, study by Ipsos, What New Ipsos Research Reveals About the Next Generation of Boaters (2026-03-20). Accessed 2026-11-13.
14. NMMA/MRAA Market Expansion Advisory Group, study by Ipsos, Ipsos-NMMA Handbook for Growth: Dealers (Discover Boating Growth Strategy, March 30, 2026) (2026-03-30). Accessed 2026-11-13.
15. NMMA/MRAA Market Expansion Advisory Group, study by Ipsos, Ipsos Consumer Research Snapshot (2026-03). Accessed 2026-11-13.
16. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers) with agency Cutwater (Discover Boating research), Discover Boating Research to Help Reach the Next Generation of Boaters (2022-06-23). Accessed 2026-11-13.
17. Marine Retailers Association of the Americas (MRAA, trade group of boat dealers), Marine Industry Digital Marketing Report (MRAA Digital Marketing Survey, 2025) (2025-04). Accessed 2026-11-13.
18. U.S. Fish and Wildlife Service, New Survey Shows Americans Spent $394 Billion Participating in Hunting, Fishing, and Wildlife-Associated Activities in 2022 (2023-10-12). Accessed 2026-11-13.
19. U.S. Fish and Wildlife Service, Report Offers a Snapshot of Hunters and Anglers in the U.S. (2024-09-27). Accessed 2026-11-13.
20. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 441222 (CSV) (2026-09). Accessed 2026-11-13.
21. U.S. Bureau of Labor Statistics, QCEW Open Data: 2014 annual averages, industry 441222 (CSV) (2015-09). Accessed 2026-11-13.
22. U.S. Bureau of Labor Statistics, QCEW Open Data: 2019 annual averages, industry 441222 (CSV) (2020-09). Accessed 2026-11-13.
23. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
24. U.S. Census Bureau, 2022 Economic Census: Geographic Area Statistics (Census Data API) (2025). Accessed 2026-11-13.
25. U.S. Bureau of Labor Statistics, Employment for all occupations in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
26. U.S. Bureau of Labor Statistics, Annual median wage for all occupations in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
27. U.S. Bureau of Labor Statistics, Employment for retail salespersons in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
28. U.S. Bureau of Labor Statistics, Annual median wage for retail salespersons in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
29. U.S. Bureau of Labor Statistics, Employment for parts salespersons in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
30. U.S. Bureau of Labor Statistics, Annual median wage for parts salespersons in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
31. U.S. Bureau of Labor Statistics, Employment for first-line supervisors of retail sales workers in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
32. U.S. Bureau of Labor Statistics, Annual median wage for first-line supervisors of retail sales workers in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
33. U.S. Bureau of Labor Statistics, Employment for motorboat mechanics and service technicians in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
34. U.S. Bureau of Labor Statistics, Annual median wage for motorboat mechanics and service technicians in Other Motor Vehicle Dealers in the United States (2026-04). Accessed 2026-11-13.
35. U.S. Bureau of Labor Statistics, Employment for Motorboat Mechanics and Service Technicians in United States (2026-04). Accessed 2026-11-13.
36. U.S. Bureau of Labor Statistics, Annual median wage for Motorboat Mechanics and Service Technicians in United States (2026-04). Accessed 2026-11-13.
37. U.S. Bureau of Labor Statistics, Employment for Motorboat Mechanics and Service Technicians in Florida (2026-04). Accessed 2026-11-13.
38. U.S. Bureau of Labor Statistics, Annual median wage for Motorboat Mechanics and Service Technicians in Florida (2026-04). Accessed 2026-11-13.
39. U.S. Bureau of Labor Statistics, Employment for Motorboat Mechanics and Service Technicians in Miami-Fort Lauderdale-West Palm Beach, FL metropolitan area (2026-04). Accessed 2026-11-13.
40. U.S. Bureau of Labor Statistics, Annual median wage for Motorboat Mechanics and Service Technicians in Miami-Fort Lauderdale-West Palm Beach, FL metropolitan area (2026-04). Accessed 2026-11-13.
41. U.S. Bureau of Labor Statistics, Employment for Motorboat Mechanics and Service Technicians in Port St. Lucie, FL metropolitan area (2026-04). Accessed 2026-11-13.
42. U.S. Bureau of Labor Statistics, Annual median wage for Motorboat Mechanics and Service Technicians in Port St. Lucie, FL metropolitan area (2026-04). Accessed 2026-11-13.
43. U.S. Bureau of Labor Statistics, QCEW Open Data: 2024 annual averages, industry 441222 (CSV) (2025-09). Accessed 2026-11-13.
44. U.S. Census Bureau, County Business Patterns 1998 (Census Data API) (2000). Accessed 2026-11-13.
45. U.S. Census Bureau, County Business Patterns 2001 (Census Data API) (2003). Accessed 2026-11-13.
46. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
47. U.S. Census Bureau, Annual Resident Population Estimates, Vintage 2025 (nation and states, NST-EST2025-ALLDATA) (2026-01-27). Accessed 2026-11-13.
48. U.S. Census Bureau, Annual Resident Population Estimates for States and Counties: April 1, 2020 to July 1, 2025 (co-est2025-alldata) (2026-03-26). Accessed 2026-11-13.
49. U.S. Census Bureau, Nonemployer Statistics 2024 (Census Data API) (2026). Accessed 2026-11-13.
50. U.S. Census Bureau, Nonemployer Statistics 2023 (Census Data API) (2025). Accessed 2026-11-13.
51. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
52. U.S. Census Bureau, 2017 Economic Census: Geographic Area Statistics (Census Data API) (2020). Accessed 2026-11-13.
53. U.S. Census Bureau, 2022 Economic Census: Industry by Products Statistics (Census Data API) (2025). Accessed 2026-11-13.
54. U.S. Census Bureau, 2017 Economic Census: Industry by Products Statistics (Census Data API) (2020). Accessed 2026-11-13.
55. U.S. Census Bureau, Annual Integrated Economic Survey: All Sectors: Summary Statistics for Employer Firms, 2024 (Census Data API) (2026). Accessed 2026-11-13.
56. U.S. Bureau of Labor Statistics, Business Employment Dynamics: Table 7. Survival of private sector establishments by opening year, Retail Trade (2026-10). Accessed 2026-11-13.
57. U.S. Bureau of Labor Statistics, Sports vehicles including bicycles in U.S. city average, all urban consumers, not seasonally adjusted (2026-11). Accessed 2026-11-13.
58. U.S. Bureau of Labor Statistics, All items in U.S. city average, all urban consumers, not seasonally adjusted (2020-01). Accessed 2026-11-13.
59. U.S. Bureau of Labor Statistics, PPI industry data for Boat building, not seasonally adjusted (series PCU336612336612) (2026-10). Accessed 2026-11-13.
60. U.S. Bureau of Labor Statistics, PPI industry data for Boat dealers, not seasonally adjusted (series PCU441222441222) (2026-10). Accessed 2026-11-13.
61. U.S. Census Bureau, U.S. international trade in goods, imports by HS code (Census Data API, timeseries/intltrade/imports/hs) (2026-02). Accessed 2026-11-13.
62. U.S. Census Bureau, U.S. international trade in goods, imports by HS code (Census Data API, timeseries/intltrade/imports/hs) (2020-02). Accessed 2026-11-13.
63. U.S. Census Bureau, U.S. international trade in goods, exports by HS code (Census Data API, timeseries/intltrade/exports/hs) (2026-02). Accessed 2026-11-13.
64. U.S. Census Bureau, U.S. international trade in goods, exports by HS code (Census Data API, timeseries/intltrade/exports/hs) (2020-02). Accessed 2026-11-13.
65. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), 2025 Alphabetical Vessel Statistics by County (2026-02-20). Accessed 2026-11-13.
66. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), 2019 Alphabetical Vessel Statistics by County (2023-10-23). Accessed 2026-11-13.
67. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), 2000 Vessel Statistics (Division of Motor Vehicles) (2017-05-17). Accessed 2026-11-13.
68. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), 2010 Alphabetical Vessel Statistics by County (2020-11-02). Accessed 2026-11-13.
69. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), 2016 Alphabetical Vessel Statistics by County (2018-05-17). Accessed 2026-11-13.
70. U.S. Coast Guard, Office of Auxiliary and Boating Safety, Recreational Boating Statistics 2024 (2025-06-30). Accessed 2026-11-13.
71. OneWater Marine Inc., OneWater Marine Form 10-K for the fiscal year ended September 30, 2025 (2025-12-15). Accessed 2026-11-13.
72. MarineMax, Inc., MarineMax Form 10-K for the fiscal year ended September 30, 2025 (2025-11-17). Accessed 2026-11-13.
73. Brunswick Corporation, Brunswick Corporation Form 10-K for the fiscal year ended December 31, 2025 (2026-02-13). Accessed 2026-11-13.
74. Malibu Boats, Inc., Malibu Boats Form 10-K for the fiscal year ended June 30, 2026 (2026-08-27). Accessed 2026-11-13.
75. MasterCraft Boat Holdings, Inc., MasterCraft Boat Holdings Form 10-K for the fiscal year ended June 30, 2026 (2026-09-10). Accessed 2026-11-13.
76. Marine Products Corporation, Marine Products Corporation Form 10-K for the fiscal year ended December 31, 2025 (2026-02-27). Accessed 2026-11-13.
77. Twin Vee PowerCats, Co., Twin Vee PowerCats Form 10-K for the fiscal year ended December 31, 2025 (2026-02-27). Accessed 2026-11-13.
78. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 328.72 Classification; registration; fees and charges; surcharge; disposition of fees; fines; marine turtle stickers (2026). Accessed 2026-11-13.
79. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 328.48 Vessel registration, application, certificate, number, decal, duplicate certificate (2026). Accessed 2026-11-13.
80. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 328.52 Special manufacturers’ and dealers’ number (2026). Accessed 2026-11-13.
81. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 328.03 Certificate of title required (2026). Accessed 2026-11-13.
82. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 328.01 Application for certificate of title (2026). Accessed 2026-11-13.
83. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 328.13 Manufacturer’s statement of origin to be furnished (2026). Accessed 2026-11-13.
84. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 212.05 Sales, storage, use tax (2026). Accessed 2026-11-13.
85. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 327.395 Boating safety education (2026). Accessed 2026-11-13.
86. U.S. Coast Guard (eCFR, Office of the Federal Register), eCFR: 33 CFR Part 181 Subpart C, Identification of Boats (2026-11-13). Accessed 2026-11-13.
87. U.S. Coast Guard (eCFR, Office of the Federal Register), eCFR: 33 CFR Part 183 Subpart B, Display of Capacity Information (2026-11-13). Accessed 2026-11-13.
88. Consumer Financial Protection Bureau (eCFR, Office of the Federal Register), eCFR: 12 CFR 1026.24 Advertising (Regulation Z, Truth in Lending) (2026-11-13). Accessed 2026-11-13.
89. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising (2023-07-26). Accessed 2026-11-13.
90. Federal Trade Commission (Federal Register), Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Federal Register, 2024-08-22) (2024-08-22). Accessed 2026-11-13.
91. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR 465.4, Buying positive or negative consumer reviews (2024-08-22). Accessed 2026-11-13.
92. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR Part 465, Rule on the Use of Consumer Reviews and Testimonials (2024-08-22). Accessed 2026-11-13.
93. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR 465.8, Misuse of fake indicators of social media influence (2024-08-22). Accessed 2026-11-13.
94. Federal Trade Commission (eCFR, Office of the Federal Register), 16 CFR 1.98 Adjustment of civil monetary penalty amounts (2025-01-17). Accessed 2026-11-13.
95. YouTube (Google) Help Center, Add branded content restrictions & disclosure labels (YouTube Help) (2026). Accessed 2026-11-13.
96. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), More than Summer Fun: Americans’ Increased Passion for Boating Creates $230 Billion Wave of U.S. Economic Impact (2023-05-22). Accessed 2026-11-13.
97. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), U.S. Recreational Marine Spending Reached $54 Billion in 2025 (2026-07-06). Accessed 2026-11-13.
98. National Marine Manufacturers Association (NMMA, trade group of boat, engine and accessory makers), Recreational Boating (Economic Impact) (undated (2023 study)). Accessed 2026-11-13.
99. U.S. Bureau of Economic Analysis (BEA), Outdoor Recreation Economic Statistics, U.S. and States, 2024 (2026-03-05). Accessed 2026-11-13.
100. Boating Industry (trade magazine), reporting Foresight Research (research firm) for an NMMA-led group, Report: Internet, social media influence boat buying process (2011-01-04). Accessed 2026-11-13.
101. Denison Yacht Sales (yacht brokerage; repeater), Internet, Friends, & Boat Shows: Top Yacht Buying Factors (2011-01-29). Accessed 2026-11-13.
102. GE Capital Retail Bank (consumer lender offering store credit and financing; survey by Rothstein Tauber), GE Capital Retail Bank's Second Annual Shopper Study Outlines Digital Path to Major Purchases -- 81% Research Online Before Visiting Store (2013-07-12). Accessed 2026-11-13.
103. Boating Industry (trade magazine; repeater column), Online inventory checkup (2015-02-03). Accessed 2026-11-13.
104. Boating Industry (trade magazine; repeater column), How to generate more leads and sell more boats with video (2015-02-10). Accessed 2026-11-13.
105. Stratedia (digital marketing agency selling to boat dealers; repeater), Boat Dealers (undated). Accessed 2026-11-13.
106. Ipsos for Discover Boating (NMMA consumer campaign), Ipsos Executive Summary (Charting a Course for Growth) (2026-03). Accessed 2026-11-13.
107. YachtWay (yacht listing marketplace; repeater of Ipsos/Discover Boating), Why Your Boat Listing Belongs on YachtWay: What the Data Says About Where Modern Buyers Actually Come From (2026-05-07). Accessed 2026-11-13.
108. EyeView Digital (video production and testing vendor; sold the videos it tested), UMOO - a prime beef example of EyeView's success (2009-02-10). Accessed 2026-11-13.
109. Unbounce (landing-page software seller), The benefits of using video on landing pages (2010-08). Accessed 2026-11-13.
110. Unbounce (landing-page software seller; analysis of its own customers' pages), Video on landing pages means more conversions, right? Wrong. Here's why (2021-08-26). Accessed 2026-11-13.
111. Unbounce (landing-page software seller; repeater), 15 high-converting landing page examples (+ why they work) (2025-04-06). Accessed 2026-11-13.
112. NMMA, Recreational Boating & Fishing Foundation and Discover Boating (trade groups; study by QSA Research & Analytics), New Study Reveals 142 Million Americans Went Boating in 2016 (2017-08-10). Accessed 2026-11-13.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 13, 2026: First published with 555 figures from 25 publishers, each checked against its original source.