Every figure on this page links to the organization that produced it, and each was re-checked against that source before publishing. How U.S. landscaping and lawn care companies use video and market themselves, and the evidence behind it: our own read of 309 landscaping homepages; what BrightView, SiteOne, Scotts, Toro and Davey report; how many landscaping workers and companies there are and what they earn, including Florida; how H-2B visas staff the trade; what homeowners spend; the gas-equipment, fertilizer, auto-renewal and heat rules; and where five popular numbers came from.
23.3% of 309 U.S. landscaping homepages we read on November 2, 2026 showed a video player and 22.0% linked to a YouTube channel; that is below roofing (37.6%), HVAC and pest control (28.0%) homepages in our same-method reads (our measurement). (Mark Studios)See details
Only 4.2% of those homepages used before-and-after wording or images and 3.2% mentioned drone or aerial footage, though 62.8% showed or linked to a project gallery. (Mark Studios)See details
In the last national green industry survey, 7.8% of retailers on social media used YouTube in 2018, against 91 percent on Facebook. (Green Industry Research Consortium)See details
BLS counted 952,640 landscaping and groundskeeping workers on payrolls in May 2025 at a median $39,150 a year, and Florida employed 86,040 of them. (BLS)See details
The Labor Department certified 89,013 H-2B positions for landscaping workers in fiscal 2025, 38.3% of the program, and employers asked for 4.9 times the summer cap in January 2026. (U.S. Department of Labor; our calculation)See details
The four largest firms earned 7.4 percent of U.S. landscaping receipts in 2022; the largest commercial landscaper, BrightView, reported $2,672.8 million in fiscal 2025 revenue. (U.S. Census Bureau; BrightView)See details
Grounds maintenance workers died on the job at 6.3 times the all-worker rate in 2024. (BLS; our calculation)See details
We found no study behind "landscaping adds 15-20% to home value": photo surveys found 5% to 11% in perceived value, and the curb appeal study behind "7% more" says up to 7%. (Journal of Environmental Horticulture; The Journal of Real Estate Finance and Economics)See details
How many landscaping websites show video?
About one in four. On November 2, 2026 we opened the homepages of a random 400 of the U.S. landscaping and lawn care companies mapped with a website in OpenStreetMap, the open map database, and 23.3% of the 309 we could read showed a video player (our measurement). The sample came from 518 distinct websites, each counted once however many locations it serves, drawn from 1,222 features mapped as landscapers, gardeners, lawn care or tree services. The map holds far fewer landscaping firms than the 123,326 establishments BLS counts, so these shares describe the mapped firms, not the whole trade. With the same method, landscaping homepages showed video less often than roofing, dental, physical therapy, chiropractic, HVAC, pest control, funeral home and veterinary homepages and more often than five other kinds of local business: 23.3% against 37.6% for roofers and 12.2% for accounting firms (our comparison).
Half the video was files on the site rather than embeds: 13.6% of homepages used a self-hosted video, 10.4% embedded one, 7.4% a YouTube player and 2.9% Vimeo, and 11.7% played a muted background loop, usually footage of finished yards behind the headline. Of the pages with video, 50.0% used only files on the site. 22.0% linked to a YouTube channel. Facebook was linked from 68.9% of homepages, Instagram 45.3%, LinkedIn 18.4%, X 14.9% and TikTok 2.6%; 72.5% linked to at least one social profile. Homepages that mentioned commercial work showed video slightly more often, 24.3% against 21.9% of the rest. A hand check of 30 random homepages agreed with the video rule on 100.0% (30 of 30).
On U.S. landscaping homepages (n = 309, Nov 2, 2026)
Share
Click-to-call phone link
76.7%
Online booking or quote request
67.0%
Project gallery or portfolio
62.8%
Reviews or testimonials
62.1%
Commercial clients or services
58.6%
Maintenance contracts or regular mowing
49.5%
Hardscaping (patios, pavers, walls)
48.5%
Residential services
45.3%
Design-build or landscape design
45.0%
Free estimate, quote or consultation
44.3%
Tree care
42.4%
Fertilization, weed control or aeration
35.9%
Contact form on the homepage
35.3%
Careers or jobs link
35.0%
Irrigation or sprinklers
33.3%
Eco, organic, sustainable or electric-equipment wording
29.4%
Licensed and/or insured
26.5%
Snow removal or ice management
21.7%
Family-, locally, veteran- or woman-owned
19.1%
ISA or Certified Arborist
14.6%
Live chat widget
13.6%
BBB name or rating
10.7%
Financing
9.7%
Lawn care program or plan
7.8%
Landscaping or field-service software detected
6.5%
Coupon, special or "$ off" offer
6.1%
Before-and-after wording or images
4.2%
NALP, Landscape Industry Certified or state association
3.6%
Drone or aerial photos or video
3.2%
A price for any service
2.6%
Electric or battery-powered equipment
0.6%
Spanish-language service signal
0.6%
The formats landscapers are told to film are rare on the homepage itself. Only 4.2% used before-and-after wording or images, and only 3.2% mentioned drone or aerial footage, though 62.8% showed or linked to a project gallery; a hand check agreed with the before-and-after rule on 100.0% of 30 homepages, only 2 of them positive. Prices are almost never shown: 1.3% showed a price for mowing or lawn care, and 0.3% offered instant pricing. Few homepages name the equipment shift that California now requires, 0.6%. Software is mostly invisible from the outside: 20 homepages carried a detectable landscaping or field-service tool, half of them Jobber. WordPress ran 48.5% of the sites. Chains barely appear in the map: 3 of 4 readable chain or franchise hosts showed video. The public file, one row per site with no business names, is at homepages.csv, with the crawl summary at crawl-summary.json.
How do landscaping companies market themselves?
Mostly through referrals, repeat customers, Facebook and the website, and very little through video, as far as any public source can tell. No government or trade source counts how many landscaping companies publish video. The closest national measure is the 2019 National Green Industry Survey by the Green Industry Research Consortium, a group of university researchers: among green industry retailers that used social media in 2018, 7.8% used YouTube, against 91 percent on Facebook (Green Industry Research Consortium). That survey covers nursery growers and garden retailers; firms that only do landscaping skipped its marketing questions. Social media was already the largest line in those firms' advertising budgets, at 23 percent of the total (Green Industry Research Consortium), and advertising overall came to 2 percent of sales (Green Industry Research Consortium).
For landscape firms themselves, the most recent university survey with published numbers is from 2013. Purdue Extension's write-up of the national survey found 32.5 percent of U.S. landscape firms named internet advertising as their main method, against 9.3 percent for social media (Purdue Extension). Landscape-only firms spent 3.8 percent of sales on advertising, and repeat business made up 66.4 percent of their sales (Purdue Extension). A 1981 survey of lawn care firms shows how far the channels have moved: 75.1 percent advertised in the Yellow Pages, and the average firm spent 3.9 percent of gross revenue on advertising and promotion (Lawn Care Industry magazine). A 2025 conference study of growers, landscapers and retailers presented to the American Society for Horticultural Science found social media marketing was the most-used method, at 84% of firms, and marketing spending averaged 2.55% of sales (ASHS).
Software vendors that sell to lawn care companies publish the rest, from their own users and surveys. In GreenPal's survey of 111 lawn care professionals (no field dates published), door hangers were the single tactic most often named as working best, at 22.5%, ahead of Facebook groups or ads at 20.8% and a website at 19.8%; no video channel appeared among the answers (GreenPal). In Jobber's December 2025 survey of 1,050 U.S. home service owners, referrals and Facebook were the leading sources of new work for lawn care and landscaping businesses, Referrals and Facebook in Jobber's words, with no percentages published for that question (Jobber). Only 16% of lawn care businesses in that survey saw significant growth in job size, against 28% of HVAC businesses (Jobber), and nearly half earned under $100K a year (Jobber). Jobber reads its lawn care users' confidence at 71% (Jobber). Jobber's own platform data for its "Green" users (lawn care and landscaping) shows new work scheduled up 4% year over year in the third quarter of 2025 (Jobber), up 2.5% in the second quarter (Jobber), bookings down 14% year over year in February 2025 (Jobber) and new work up 7% in March 2026 (Jobber). Aspire, which sells software to commercial landscapers, says 42% of more than 1,000 commercial landscaping professionals it surveyed reported lower revenue in 2024; its report sits behind a lead form, so we cite NALP's summary of it (NALP, summarizing Aspire).
Google lists both landscapers and lawn care among the U.S. home services eligible for its pay-per-lead Local Services Ads with a Google Verified badge: Landscaper and Lawn care listed (Google). TikTok's own case study of an Australian lawn and garden business reports more than 1.6M views on its most popular lawn transformation video, the before-and-after format landscapers use most (TikTok for Business); it measured views, not sales. Among the trade press, Landscape Management's 2024 State of the Industry survey found 64 percent of respondents had labor problems (Landscape Management), 60 percent of responding companies had fewer than 20 employees (Landscape Management), and more than 60% said their regional market moved in the right direction in 2024 (Landscape Management). Lawn & Landscape's State of the Industry report sits behind a bot wall with no readable archive, so it is not on this page.
What do listed lawn and landscape companies spend on advertising?
The companies that sell to landscapers and homeowners disclose advertising in their 10-K filings; the largest listed landscaping contractor does not. Scotts Miracle-Gro spent $152.3 million on advertising in fiscal 2025 (Scotts Miracle-Gro 10-K), equal to 4.5% of net sales of $3,413.1 million (Scotts Miracle-Gro 10-K), after an 8.0% rise driven by U.S. Consumer media spending (Scotts Miracle-Gro 10-K). A decade earlier it spent $132.2 million (Scotts Miracle-Gro 10-K), so the rise since fiscal 2016 is 15.2% before inflation (our calculation). Toro spent $66.4 million on advertising in fiscal 2025 (Toro 10-K), or 1.5% of its $4,510.4 million in net sales (our calculation), up 52.6% from $43.5 million in fiscal 2019 (Toro 10-K). SiteOne Landscape Supply, the distributor that sells to landscape contractors, spent $14.4 million (SiteOne 10-K), about 0.3% of its $4,704.8 million in sales (our calculation).
BrightView, the largest U.S. commercial landscaping company, gives no advertising figure. Its fiscal 2025 10-K says marketing includes advertising, search engine optimization and website development, but that a sizeable share of new sales comes from customer referrals, and it lists its highly visible fleet of about 15,000 trucks and trailers among its marketing assets (BrightView 10-K). Davey Tree, with about 12,300 employees, says its advertising expenses rose in 2025 without giving an amount (Davey Tree 10-K). In EDGAR full-text search, only 2 documents in 10-K filings filed during 2025 contain both "lawn care" and "video", and neither is from a lawn care or landscaping company (SEC EDGAR full-text search).
How concentrated is the landscaping industry?
Barely. The four largest firms earned 7.4 percent of U.S. landscaping services receipts in 2022, and the 50 largest 15.5 percent, according to the Economic Census (U.S. Census Bureau). There were 114,570 employer firms that year (U.S. Census Bureau). In 2023, 83,241 of the 117,969 employer establishments had fewer than five employees (U.S. Census Bureau), or 70.6% (our calculation), and only 10 had 1,000 or more (U.S. Census Bureau). For comparison, the four largest pest control firms earned 31.1% of their industry's receipts in 2022 (see our pest control video statistics).
Commercial work is the larger share of the money. Exterior commercial landscaping made up 53.7 percent of landscaping firms' receipts in 2022 and residential landscaping 31.8 percent, though more establishments reported residential work than commercial (U.S. Census Bureau). Mowing alone, "grass cutting and grooming" in the Census product lines, was 14.5 percent of receipts, and snow removal for parking lots and driveways 2.8 percent (U.S. Census Bureau).
What do BrightView, SiteOne and Davey report?
BrightView reported net service revenues of $2,672.8 million for the fiscal year to September 30, 2025 (BrightView 10-K), up from $2,404.6 million in fiscal 2019 (BrightView 10-K). Maintenance services brought in $1,891.3 million, including $210.8 million from snow removal, and development services (installation for new properties and redesigns) $789.1 million (BrightView 10-K). It ran more than 265 branches, against more than 220 in 2019 (BrightView 10-K), with about 18,600 employees, down from about 21,500 (BrightView 10-K). Revenue per employee therefore rose from about $111,800 to about $143,700 before inflation (our calculation). BrightView spent nothing on acquisitions in fiscal 2024 or 2025, after $64.0 million in fiscal 2019, while equipment purchases rose to $254.2 million (BrightView 10-K).
BrightView's own market-size and share figures come from IBISWorld, not from its own counting: a $124 billion U.S. commercial landscape maintenance and snow removal market in fiscal 2025, against $70 billion in fiscal 2019 (BrightView 10-K, citing IBISWorld), and over 720,000 enterprises with BrightView holding 1.5% of the market, against a 2.6 percent share in 2019 (BrightView 10-K, citing IBISWorld). The jump reflects IBISWorld revising its estimates, not a market that grew 77% in six years; Census counts are below.
SiteOne Landscape Supply, the largest distributor to landscapers, had more than 440,000 customers in fiscal 2025, mainly landscape professionals (SiteOne 10-K), up from more than 230,000 in 2019 (SiteOne 10-K). Small customers buying up to $25,000 a year made up 23 percent of its sales (SiteOne 10-K), and products for maintaining existing properties 36 percent (SiteOne 10-K). It runs more than 670 branches (SiteOne 10-K), employs about 8,200 people (SiteOne 10-K), sizes its own North American wholesale market at about $25 billion (SiteOne 10-K) and has spent $175.9 million on 15 acquisitions since the start of fiscal 2024 (SiteOne 10-K). The Davey Tree Expert Company, employee-owned but SEC-reporting, had revenue of 1.95 billion dollars in 2025 (Davey Tree 10-K); its residential and commercial segment brought in $877,538 thousand (Davey Tree 10-K), including $225,981 thousand from grounds maintenance (Davey Tree 10-K).
Equipment makers report the shift to battery power. Toro's residential segment sales fell to $858.4 million in fiscal 2025 (Toro 10-K), while its professional segment, which includes landscape contractor equipment, sold $3,624.0 million (Toro 10-K). Deere does not report turf on its own; its small agriculture and turf segment, which includes riding lawn equipment alongside small tractors, sold $10,224 million (Deere 10-K). Scotts Miracle-Gro put its lawn service business into a joint venture with TruGreen in 2016, taking a 30 percent stake (Scotts Miracle-Gro 10-K); that business had net sales of $288.5 million in its last full year, reported together with a wild bird food business (Scotts Miracle-Gro 10-K), and Scotts sold the stake in 2019 for $234.2 million (Scotts Miracle-Gro 10-K). In EDGAR full-text search, 203 documents in 10-K filings filed during 2025 contained the word "landscaping", against 252 for 2019 (SEC EDGAR full-text search).
How many landscaping workers are there, and what do they earn?
About a million. The Bureau of Labor Statistics estimated 952,640 wage-and-salary landscaping and groundskeeping workers in the United States in May 2025, at a median wage of $18.82 an hour or $39,150 a year and a mean of $42,290 (BLS OEWS). Counting the self-employed, BLS puts the occupation at 1,188,600 jobs in 2025 and projects 1,244,200 by 2035 (BLS Occupational Outlook Handbook), with self-employed workers holding 20 percent of grounds maintenance jobs (BLS) and about 162,500 openings a year, mostly to replace workers who leave (BLS). Landscaping services firms employed 573,760 of those workers (BLS OEWS), at a median of $40,530 (BLS OEWS); the rest work for schools, governments, golf courses and property owners. Across all occupations, landscaping firms had 953,760 wage-and-salary jobs (BLS OEWS).
Florida employed 86,040 landscaping and groundskeeping workers in May 2025, about 9.0% of the national total (our calculation), at a median of $37,100 and a mean of $39,110 (BLS OEWS). The occupation's share of Florida jobs was 1.41 times its national share (BLS OEWS), and for vegetation pesticide applicators 2.62 times (BLS OEWS). Only California, with 106,180, employed more, and Texas had 63,430 (BLS OEWS). The Miami-Fort Lauderdale-West Palm Beach metro area alone employed 21,170 (BLS OEWS) and Orlando 11,430 (BLS OEWS).
How many landscaping companies are there?
About 120,000 employer establishments. BLS's Quarterly Census of Employment and Wages counted 123,326 private landscaping services establishments in 2025, employing an average of 912,821 people at average annual pay of $52,284 (BLS QCEW). Employment was 807,069 in 2019 and pay $38,451 (BLS QCEW), so employment rose 13.1% and pay 36.0% before inflation (our calculations). Census County Business Patterns counted 802,899 paid employees in mid-March 2023 (U.S. Census Bureau), against 108,024 establishments in 2019 (U.S. Census Bureau). Florida had 11,487 establishments in 2025, 89,426 employees and average pay of $47,348 (BLS QCEW); County Business Patterns counted 10,670 Florida establishments in 2023 (U.S. Census Bureau).
The industry took in $115.4 billion in 2022, according to the Economic Census (U.S. Census Bureau), up 49.8% from $77.0 billion in 2017 before inflation (our calculation), and $123.6 billion in 2024 in Census's Annual Integrated Economic Survey (U.S. Census Bureau). Florida firms took in $9.50 billion in 2022 (U.S. Census Bureau). In 2022, 11,677 of the 110,085 classifiable employer firms were owned by women, about 11 percent (U.S. Census Bureau); 16,958 were Hispanic-owned (U.S. Census Bureau) and 4,961 veteran-owned (U.S. Census Bureau).
How seasonal is landscaping work?
Very, outside the South. U.S. landscaping services employment fell to 745,595 in January 2025 and peaked at 1,008,993 in July (BLS QCEW), a swing of 35.3% (our calculation). Florida's ran from 85,249 in January to 92,470 in July (BLS QCEW), only 8.5% (our calculation), because its grass grows all year.
How dangerous is landscaping work?
More dangerous than most jobs. 239 grounds maintenance workers died from work injuries in 2024 (BLS CFOI), a rate of 20.9 per 100,000 full-time workers against 3.3 for all workers (BLS CFOI), or 6.3 times as high (our calculation). Landscaping supervisors' rate was 12.3 (BLS CFOI). Landscaping services firms recorded 3.0 nonfatal injuries and illnesses per 100 full-time workers in 2024, against 2.3 across private industry (BLS SOII).
How do H-2B visas staff landscaping?
Landscaping is the largest user of the seasonal H-2B visa. In fiscal 2025 the Labor Department certified 89,013 H-2B positions for landscaping and groundskeeping workers (DOL OFLC), 38.3% of the 232,434 positions it certified for all jobs (DOL OFLC). The share was 90,121 positions, 37.0%, in fiscal 2024 (DOL OFLC) and 81,688, 38.6%, in fiscal 2023 (DOL OFLC). In the first quarter of fiscal 2026, when winter-start jobs dominate, landscaping reached 19,534 positions, 49.7% of the total (DOL OFLC). Certified positions are not visas or workers: the fiscal 2025 landscaping certifications equal 9.3% of the occupation's wage-and-salary employment, a ratio of two different counts (our calculation).
Demand runs far ahead of the cap. The law caps H-2B visas at 66,000 a year (DHS and DOL, Federal Register), split into 33,000 for jobs starting October through March and 33,000 for April through September, the landscaping season (USCIS). Employers asked for 162,603 worker positions in the January 1-3, 2026 filing window alone (DOL OFLC), 4.9 times the half-year cap (our calculation), after 149,953 in January 2025 (DOL OFLC), 138,847 in 2024 (DOL OFLC) and 142,796 in 2023 (DOL OFLC). Certified demand averaged 207,701 workers a year over fiscal 2021-2025 (DHS and DOL, Federal Register). For winter starts, employers filed for 47,488 positions in July 2025 (DOL OFLC).
So the government adds supplemental visas each year. For fiscal 2026 it authorized up to 64,716 more (DHS and DOL, Federal Register), 46,226 of them only for returning workers (DHS and DOL, Federal Register) and 18,490 for jobs starting May through September (DHS and DOL, Federal Register). USCIS approved 87,067 workers under the fiscal 2025 supplemental cap (DHS and DOL, Federal Register) and 85,577 under fiscal 2024's (DHS and DOL, Federal Register). The first fiscal 2026 supplemental allocation, open from January 30, 2026, was used up by Feb. 6, 2026 (USCIS), and the second by April 21, 2026 (USCIS). The first-half cap for fiscal 2026 was reached on September 12, 2025, before the fiscal year began (DHS and DOL, Federal Register), and the fiscal 2027 first-half cap on Sept. 4, 2026 (USCIS). Consulates issued 139,541 H-2B visas in fiscal 2024 (U.S. Department of State).
Fiscal year
Landscaping and groundskeeping H-2B positions certified
Landscapers are among the largest single H-2B employers. Landscape Workshop, a Southeast commercial landscaper, had 1,840 certified positions in fiscal 2025, the fourth most of any employer (DOL OFLC), behind ABC Professional Tree Services with 2,103 (DOL OFLC). Five of the top 10 employers in the first quarter of fiscal 2026 were landscapers, among them Yellowstone Landscape with 650 positions (DOL OFLC). BrightView reported about 1,500 H-2B seasonal workers in fiscal 2025 (BrightView 10-K), about 8.1% of its workforce (our calculation), up from 1,555 in 2019 when it first gave the number (BrightView 10-K). It is the only 10-K filer whose report contains both "landscaping" and "H-2B": 1 document in 2025 (SEC EDGAR full-text search). By state, Texas had the most certified H-2B positions in fiscal 2025, 22,594 (DOL OFLC), and Florida the second most, 21,482 (DOL OFLC). Employers filed 17,530 applications that year (DOL OFLC); 2,421 were for an October 1, 2025 start (DHS and DOL, Federal Register). The administrative and support sector, which includes landscaping services, accounted for 42.6 percent of fiscal 2025 certifications (DHS and DOL, Federal Register), and six sectors for 95.1 percent (DHS and DOL, Federal Register).
GAO's 2020 review found H-2B workers made up 35 percent of the workforce, on average, at 11 Dallas-area landscaping employers it surveyed (GAO), that administrative and support employers had 31,071 approved H-2B workers in fiscal 2018 (GAO), and that weekly landscaping wages were about $238 higher in counties with H-2B landscaping employers (GAO). The Labor Department's enforcement cases show what goes wrong: a Long Island landscaper agreed to pay $1.1 million and was barred from the program (DOL Wage and Hour Division), with $31,710 in H-2B back wages ordered separately (DOL Wage and Hour Division); a Denver landscaper paid $203,332 in back wages (DOL Wage and Hour Division); an Ohio company owed $169,015 after paying H-2B workers up to $4.05 an hour below the required wage (DOL Wage and Hour Division); and a South Carolina company paid $13,516 in back wages (DOL Wage and Hour Division). NALP, the trade association, which lobbies for more visas, said employers requested 136,555 positions for summer 2022 (NALP) and that landscaping had 2.3 job openings per unemployed worker in summer 2021 (NALP).
How much do homeowners spend on landscaping, and who hires a pro?
About 3.52 million U.S. homeowners reported landscaping or sprinkler-system projects in 2023, spending an average of $3,698 and $13.0 billion in total, according to Harvard's Joint Center for Housing Studies tabulations of the American Housing Survey (Harvard JCHS). All outside property improvements (fencing, sheds, landscaping, driveways and other yard work) came to $62.5 billion (Harvard JCHS), or 15 percent of homeowner improvement spending (Harvard JCHS); porches, decks and patios alone averaged $8,309 per project (Harvard JCHS), and 858,000 owners made other major lot or yard improvements (Harvard JCHS). Owners under 35 put 17 percent of their improvement budgets into outside work (Harvard JCHS), and the highest-income owners 15 percent (Harvard JCHS).
The most recent national poll on hiring is from 2017. In NALP's Harris Poll of 1,721 adults that fall, 40% of Americans with a lawn or landscape had hired a professional in the previous 12 months (NALP and Harris Poll), against 44 percent in its February 2016 poll (NALP and Harris Poll), when 78 percent of adults had a lawn or landscaping (NALP and Harris Poll) and 69 percent said theirs could use improvement (NALP and Harris Poll). Of those who did not hire in 2017, 62% said it costs too much (NALP and Harris Poll). Those who hired most often bought tree care, 51%, and mowing, 50% (NALP and Harris Poll); 52% hired to make the yard look better and 41% to save time (NALP and Harris Poll). In that 2017 poll, married homeowners had hired in the past 12 months more often than unmarried ones, 45% against 33% (NALP and Harris Poll). In the 2023 NAR and NALP outdoor survey, 37% of consumers who finished an outdoor project hired a professional for the whole job and 40% did it all themselves (NAR and NALP).
Prices come from the marketplaces that sell leads to landscapers. Angi puts the 2026 national average for professional landscaping at $3,517, from 32,752 projects booked by its pros (Angi), and mowing at $123 a visit (Angi). Thumbtack puts a typical mowing job at $56–$163 (Thumbtack). Neither is a random sample of the market.
What do REALTORS say landscaping returns at sale?
The most-quoted figures come from one 2023 report by two trade groups, the National Association of REALTORS and NALP, and they are opinions, not sale prices: REALTORS estimated what share of a project's cost a seller would recover, and NALP members estimated the cost. On that basis, a standard lawn care program recovers 217% of its cost, landscape maintenance 104%, an overall landscape upgrade 100%, a new patio 95 percent, tree care 87 percent, irrigation 83 percent, landscape lighting 59 percent and an in-ground pool 56 percent (NAR and NALP).
The same 2023 report found 92 percent of REALTORS had suggested sellers improve curb appeal before listing (NAR and NALP) and 97 percent said curb appeal matters in attracting a buyer (NAR and NALP). Consumers gave their finished outdoor projects a typical Joy Score of 9.7 out of 10 (NAR and NALP), and 92 percent of NALP member companies reported more remodeling demand during the pandemic (NAR and NALP).
How much water do lawns use?
EPA's WaterSense program says outdoor use is more than 30 percent of household water use on average, and up to 60% in arid regions (EPA WaterSense); U.S. homes use nearly 8 billion gallons a day outdoors, mainly for landscape irrigation (EPA WaterSense). As much as 50 percent of that is lost to wind, evaporation and runoff (EPA WaterSense), a poorly maintained system can waste up to 25,000 gallons a year (EPA WaterSense), and a WaterSense controller can save an average home about 15,000 gallons a year (EPA WaterSense).
What rules apply to landscaping companies?
Gas leaf blowers and mowers
California now requires most new small off-road engines, the kind in leaf blowers and mowers, to be zero-emission from model year 2024 (California Air Resources Board), under AB 1346, which set the date at January 1, 2024 (California Legislature). The California Air Resources Board says these engines already emit more smog-forming pollution than passenger cars in the state and will emit nearly twice as much by 2031 (California Air Resources Board), and that one hour of a commercial backpack leaf blower produces the same smog-forming emissions as driving a car 1,100 miles (California Air Resources Board), a finding the law itself repeats: 1,100 miles (California Legislature). When it adopted the rule in 2021, CARB expected it to cut 72 tons of smog-forming emissions a day (California Air Resources Board); generators follow in 2028 (California Air Resources Board). The Legislature had set aside $30 million by then to help small landscaping businesses switch (California Air Resources Board). Toro's 10-K says the requirement applies to engines sold on or after January 1, 2024 (Toro 10-K) and that CARB's requirements began with model year 2024 (Toro 10-K); 2 documents in 10-K filings filed during 2025 mention "small off-road engines" (SEC EDGAR full-text search).
A paper hosted on EPA's site, by the advocacy group Quiet Communities and an EPA regional engineer, estimated gas lawn and garden equipment emitted about 26.7 million tons of pollutants in 2011 (Quiet Communities and EPA Region 1), with landscape maintenance equipment such as blowers and trimmers producing 43% of that equipment's VOC emissions (Quiet Communities and EPA Region 1). EPA's NONROAD emissions model, as used in that paper, assumes a commercial leaf blower runs 282 hours a year against 10 for a homeowner's (Quiet Communities and EPA Region 1), and a commercial mower 406 hours against 25 (Quiet Communities and EPA Region 1).
Place
Gas leaf blower rule
Penalty
Washington, DC
Banned from January 1, 2022
Up to $500 per offense
Montgomery County, Maryland
Handheld, backpack and walk-behind gas units banned from July 1, 2025; 70 dBA noise limit: 70
Landscape crews that apply herbicides in Florida need, under Florida law as of 2025, the state's Limited Certification for Commercial Landscape Maintenance, with an exam fee of up to $150 (Florida Legislature), 4 classroom hours of continuing education a year (Florida Legislature) and a $50 late-renewal charge (Florida Legislature). Federally, a commercial pesticide applicator must be at least 18 (eCFR) and certifications expire after five years unless renewed (eCFR). Florida counties restrict fertilizer: Hillsborough bans nitrogen and phosphorus on lawns from June 1 through September 30 (Hillsborough County), requires nitrogen to be at least 50% slow-release (Hillsborough County) and fines violations up to $500 (Hillsborough County); Volusia bars fertilizer within 15 feet of water (Volusia County). State law exempts ordinances adopted before January 1, 2009 from Florida's model fertilizer ordinance (Florida Legislature).
Auto-renewing lawn care plans
The FTC's federal "click-to-cancel" rule never took effect: the Eighth Circuit vacated it on July 8, 2025 (U.S. Court of Appeals for the Eighth Circuit), noting the FTC's own judge had found its annual economic effect would exceed $100 million (U.S. Court of Appeals for the Eighth Circuit). State laws still apply. California requires a renewal notice at least 15 and not more than 45 days before a renewal (California Legislature), with amendments covering contracts from July 1, 2025 (California Legislature); New York requires notice fifteen to forty-five days ahead (New York State Senate); Florida requires sellers of auto-renewing service contracts of 12 months or more to notify customers 30 to 60 days before renewal (Florida Legislature). State cases against the largest lawn care company are old and small: TruGreen agreed to refund over $83,000 to Washington customers in 2007 (Washington Attorney General), where the state alleged over 1,700 improper credit sweeps by one branch manager (Washington Attorney General), and paid New Jersey $80,000 in 2006 (New Jersey Attorney General) after 68 customer complaints (New Jersey Attorney General).
Heat and drones
OSHA's proposed heat rule would cover about 36 million workers (OSHA), with triggers at a heat index of 80 and 90 degrees (OSHA), names landscaping among the industries where heat deaths are most often reported, and uses a landscaping company as its example of covering crews who work outdoors above the trigger for at least 15 minutes in any hour (OSHA, Federal Register); its public hearing ended on July 2, 2025, and the rule is still a proposal (OSHA). In one 2018 Florida case OSHA proposed $16,102 in penalties against a Venice landscaping company after a lawn maintenance worker died on a day the heat index reached 103 degrees (OSHA). Landscapers who film drone flyovers of finished yards need an FAA Part 107 certificate: the FAA counted 427,598 remote pilot certifications at the end of 2024 (FAA) and forecasts 522,325 remote pilots by 2029 (FAA). Pilots must be at least 16 (FAA), retrain every 24 months (FAA) and fly drones under 55 pounds (FAA).
What do the popular landscaping numbers really say?
Five numbers turn up again and again on landscaping company, software and marketing sites. We traced each one back as far as it goes.
"Landscaping adds 15-20% to a home's value"
We found no study that measured it. A real estate brokerage's 2026 statistics page says landscaping can raise home values by 15% to 20% and credits the American Society of Landscape Architects (RubyHome), and Project Evergreen, an industry group, repeats 15-20% with the same credit (Project Evergreen). ASLA's own residential page said only "as much as" 15 percent and named no study (ASLA). The oldest form we found is a 1983 newspaper column quoting real estate brokers that good landscaping can readily add 20 percent (The Christian Science Monitor). Virginia Tech Extension notes that the figure "has often been stated" at 15 percent and questions it (Virginia Cooperative Extension), and its 2009 publication says the same: 15 percent (Virginia Cooperative Extension).
The studies usually cited behind it measured opinions about photographs. Behe and colleagues (2005) showed 1,323 volunteers at home and garden shows in seven states photographs of house fronts; landscaping raised the value they perceived by 5% to 11% (Journal of Environmental Horticulture), 11.4 percent at the top end by state (Virginia Cooperative Extension), or 5.5%-11.4% (7 states); 12.7% (Michigan) including an earlier study (Virginia Cooperative Extension). That earlier Michigan study surveyed 158 flower show visitors and found 12.7% between the worst and best landscape (Journal of Environmental Horticulture). Both were funded by the nursery industry's research foundation. Virginia Tech's estimate from actual Greenville, South Carolina sales in 1996-97 is 10-12% for moving from an average to an excellent landscape (Virginia Cooperative Extension). Husqvarna, which sells garden equipment, put the U.S. "Garden Effect" at 18% in 2011 (Husqvarna), against a 16% average across nine countries (Husqvarna); it is the average of a 27% estimate from separate groups of photo viewers and a 9% estimate from side-by-side comparisons (Husqvarna). Use the 5-11% perceived range, or the 10-12% Greenville sales estimate, with what each measured.
"Landscaping recovers 100-200% at sale" and "lawn care returns 217%"
Landscape Ontario, a Canadian trade association, repeats on a 2013 page that a Money magazine article found landscaping recovers 100-200% of its cost at sale (Landscape Ontario); we found no such article. The one test we found, a 1998 University of Florida study in which 104 real estate agents priced four re-landscaped homes from photographs (UF/IFAS), ranged from recapturing only 21 percent of the cost to a profit (UF/IFAS). The 217% quoted by a lawn care software vendor's 2026 guide as hard numbers, 217% (SmartService), comes from the 2023 NAR and NALP report, 217% (NAR and NALP): REALTORS' opinions of value recovered, from 1,891 responses (NAR), divided by NALP members' cost estimates from 1,670 companies surveyed, 160 of which answered (NALP). It applies to a $415 lawn program, not to landscaping in general.
"Curb appeal adds 7%" and "sells six weeks faster"
The 7% is real but is a ceiling. A 2025 University of Texas at Arlington release says homes with strong curb appeal sell for an average of 7% more (UT Arlington), and up to 10-11% in the 2008 downturn (UT Arlington). The paper behind it scored Google Street View photos with an image classifier against sale prices and says the home's own and its neighbors' curb appeal "may account for up to" 7% of price (The Journal of Real Estate Finance and Economics). We found no study behind the "six weeks faster" claim. A University of Florida radio script credits the Florida nursery growers' association with landscaping adding 14% to resale value and selling homes six weeks faster (UF/IFAS), a 2013 agent magazine credits the same pair to "Line/Shape/Space" research, 14 percent (Atlanta Agent Magazine), and the oldest dated form, a 2005 business-press article, credits the contractors' association that became NALP, 14 percent (Talk Business). In the 1998 Florida study, the biggest improvement in estimated selling time was 15 days, not six weeks (UF/IFAS).
"Landscaping is a $188 billion industry"
That is IBISWorld's estimate, and IBISWorld's numbers disagree with themselves. NALP quotes $188.8 billion for 2025 (NALP, citing IBISWorld) and 692,777 businesses (NALP, citing IBISWorld); Aspire quotes $184.1 billion (Aspire, citing IBISWorld); IBISWorld's own public page says $176.7bn for 2026 (IBISWorld) and 556,238 businesses (IBISWorld). NALP itself called the industry $82 billion in 2018 (NALP) and $153 billion in 2024 (NALP). Census counts employer firms only: $115.4 billion in the 2022 Economic Census and $123.6 billion in 2024, or $130.7 billion for 2022 in its Service Annual Survey (U.S. Census Bureau, via FRED), 13.2% above the Economic Census figure for the same year because the two programs count differently (our calculation). NALP's $188.8 billion is 52.7% above Census's 2024 figure (our calculation). Use the Census figures, and say whether self-employed landscapers are included (they are not).
"Video lifts conversions 80%"
A video production company's landscape design page says marketing videos can raise landing page conversions up to 80% (Beverly Boy Productions). The figure starts with EyeView, which sold landing-page video, reporting in November 2009 on its first test for one client: 80% (EyeView). Its 2010 white paper called the 80% a result "in some cases" (EyeView), and its one fully described test found almost 32 percent (EyeView). Unbounce relayed the 80% in 2010 without the qualifiers (Unbounce). When Unbounce later analysed, for late 2020 to early 2021, about 35,000 of its customers' landing pages per period, pages with video converted about the same as or slightly worse than pages without (Unbounce). No landscaping-specific test has been published.
"Landscaping is nearly half of all H-2B workers"
Only in some quarters. NALP says the landscape industry accounts for nearly half of all H-2B guest workers (Landscape Architect and Specifier News, quoting NALP). Full-year Labor Department data put landscaping and groundskeeping at 38.3% of certified positions in fiscal 2025; the share reached 49.7% only in the first quarter of fiscal 2026, when few other seasonal jobs start.
We started from the questions people search for about landscaping video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 405 figures from 63 publishers.
On November 2, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Occupational Employment and Wage Statistics (through the BLS data API), Quarterly Census of Employment and Wages open data, and the Occupational Outlook Handbook, injury and fatality tables (through Internet Archive copies, because bls.gov refuses automated requests); Census County Business Patterns, the 2017 and 2022 Economic Census, the Annual Integrated Economic Survey and the Annual Business Survey (through the Census data API); Labor Department H-2B statistics, Wage and Hour releases and GAO reports (through archived copies), the Federal Register, USCIS and the State Department; the 10-K filings of BrightView, Scotts Miracle-Gro, Toro, Deere, SiteOne and Davey Tree, and EDGAR full-text search; California, Florida, New York, DC, Maryland and Illinois rules, the eCFR, the Eighth Circuit, OSHA and the FAA; Harvard JCHS, NAR and NALP, EPA WaterSense, university extension and journal pages; Jobber, GreenPal, Angi, Thumbtack, Google and TikTok pages; and the pages behind each popular claim. The homepage figures are our own measurement on the same day, described in the first section. We left out Lawn & Landscape's State of the Industry report (bot wall, no readable archive), Aspire's gated reports (cited only through NALP's summary), Consumer Expenditure Survey lawn service spending (published only in spreadsheets), a widely repeated "37% of landscapers use social media" figure we could not trace, and any figure from a gated source.
We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.
Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:
541 Overpass elements -> minus 3 out of scope {'shop=garden_centre': 3} -> 535 with a usable URL -> minus 4 on directory/social hosts {'facebook.com': 2, 'lawnstarter.com': 1, 'twitter.com': 1} -> 531 records -> 518 distinct registrable hosts
72 / 309 readable homepages with video_player = true (or non-empty) in homepages.csv; rule: video player: a <video> element or player iframe/placeholder (YouTube, Vimeo, Wistia, Vidyard, Brightcove, Loom, Facebook video ...) at least 150x80 px, or a labelled click-to-play control or hidden player embed
42 / 309 readable homepages with video_self_hosted = true (or non-empty) in homepages.csv; rule: video player that is a native <video> element (file served by the site or its site builder/CDN, incl. background videos)
32 / 309 readable homepages with video_embedded = true (or non-empty) in homepages.csv; rule: video player from a third-party host (YouTube, Vimeo, Wistia, Facebook, TikTok ...)
23 / 309 readable homepages with youtube_player = true (or non-empty) in homepages.csv; rule: a YouTube player (iframe, lite-youtube placeholder, lightbox embed link or hidden embed)
9 / 309 readable homepages with vimeo_player = true (or non-empty) in homepages.csv; rule: a Vimeo player (iframe, placeholder, lightbox embed link or hidden embed)
68 / 309 readable homepages with youtube_channel_link = true (or non-empty) in homepages.csv; rule: link to a YouTube channel or handle (not a single video; template placeholders excluded)
140 / 309 readable homepages with instagram_link = true (or non-empty) in homepages.csv; rule: link to an Instagram profile (template placeholders excluded)
224 / 309 readable homepages with any_social_link = true (or non-empty) in homepages.csv; rule: any of the YouTube channel, Facebook, Instagram, TikTok, X or LinkedIn profile links
13 / 309 readable homepages with before_after = true (or non-empty) in homepages.csv; rule: before-and-after wording (before & after, before/after, yard/lawn/landscape transformation) in the page text, a link labelled or pathed so, or an image whose alt text or file name says before/after
194 / 309 readable homepages with project_gallery_portfolio = true (or non-empty) in homepages.csv; rule: project/photo gallery, portfolio, "our work", "recent projects", "view our work" in the page text, or a link labelled gallery/portfolio/our work/projects/photos or pathed /gallery, /portfolio, /our-work, /projects
10 / 309 readable homepages with drone_aerial = true (or non-empty) in homepages.csv; rule: drone or aerial photo/video/view wording in the page text, a link labelled drone/aerial, or an image whose alt text or file name says drone/aerial
24 / 309 readable homepages with lawn_care_program_plan = true (or non-empty) in homepages.csv; rule: lawn care program/plan, seasonal/annual/year-round/N-step program or plan, fertilization/weed-control program, membership in the page text, or a programs/plans link
153 / 309 readable homepages with maintenance_contract_mowing = true (or non-empty) in homepages.csv; rule: weekly/bi-weekly/routine/regular mowing or maintenance, lawn/landscape/grounds/property maintenance, maintenance contracts/agreements/plans, mowing service/contracts in the page text, or a maintenance/mowing link
181 / 309 readable homepages with commercial_services = true (or non-empty) in homepages.csv; rule: commercial landscaping/properties/clients/services, HOA, property managers, office/business parks or the word commercial in the page text, or a commercial/HOA link
140 / 309 readable homepages with residential_services = true (or non-empty) in homepages.csv; rule: the word residential in the page text or a residential link
139 / 309 readable homepages with design_build_landscape_design = true (or non-empty) in homepages.csv; rule: design-build, landscape design/designers, custom/outdoor/garden/planting design, 3D design, design services in the page text (web design credits excluded), or a design link
150 / 309 readable homepages with hardscape_patio_pavers = true (or non-empty) in homepages.csv; rule: hardscape, patio, pavers, retaining walls, walkways, fire pits, outdoor kitchens/living, flagstone, stonework, masonry, pergolas in the page text or a link labelled so
103 / 309 readable homepages with irrigation = true (or non-empty) in homepages.csv; rule: irrigation, sprinklers (fire sprinklers excluded), drip systems, backflow, smart controllers in the page text or an irrigation/sprinkler link
67 / 309 readable homepages with snow_removal = true (or non-empty) in homepages.csv; rule: snow removal/plowing/management/services, ice management/control, de-icing, salting in the page text or a snow link
131 / 309 readable homepages with tree_care = true (or non-empty) in homepages.csv; rule: tree service/care/trimming/removal/pruning/planting, arborist, stump grinding/removal, shrub care/trimming, pruning in the page text or a link labelled so
111 / 309 readable homepages with fertilization_weed_control = true (or non-empty) in homepages.csv; rule: fertilization, weed control, weed and feed, pre-emergent, grub control, aeration, overseeding, lime, lawn treatments, soil testing in the page text or a link labelled so
82 / 309 readable homepages with licensed_insured_wording = true (or non-empty) in homepages.csv; rule: "licensed and insured/bonded", "fully licensed/insured", a license number, "state licensed", licensed/certified (pesticide) applicator, or "insured" in the page text
11 / 309 readable homepages with nalp_or_state_association = true (or non-empty) in homepages.csv; rule: NALP / National Association of Landscape Professionals, Landscape Industry Certified, or a state landscape (contractors) / nursery and landscape association named in the page text, shown as a badge image (alt text or file name) or linked
45 / 309 readable homepages with isa_certified_arborist = true (or non-empty) in homepages.csv; rule: International Society of Arboriculture, ISA or Certified Arborist named in the page text or a badge image
33 / 309 readable homepages with bbb = true (or non-empty) in homepages.csv; rule: BBB / Better Business Bureau / A+ rating in the page text, a BBB badge image, a bbb.org link or a BBB seal request
192 / 309 readable homepages with reviews_testimonials = true (or non-empty) in homepages.csv; rule: testimonials or reviews shown: page text with testimonials, customer reviews, "what our customers say", Google reviews, star ratings or review counts; a link labelled testimonials/reviews; or a review-widget request (Birdeye, Elfsight, Trustindex ...)
137 / 309 readable homepages with free_estimate_quote = true (or non-empty) in homepages.csv; rule: free / complimentary / no-cost / no-obligation estimate, quote, consultation, evaluation, lawn analysis or site visit in the page text or a link/control labelled so
207 / 309 readable homepages with online_booking_or_quote = true (or non-empty) in homepages.csv; rule: book/schedule service online, instant quote/pricing, get a (free) quote/estimate, request a quote/estimate/consultation/proposal, buy now/online in the page text, or a link/control labelled book/schedule/quote/estimate/buy or pathed /book, /schedule, /quote, /free-estimate, /pricing (tel: and mailto: links excluded)
1 / 309 readable homepages with instant_quote_or_buy_online = true (or non-empty) in homepages.csv; rule: instant quote/pricing/estimate, buy now/online, "see your price/pricing", online pricing, book and pay online in the page text, or a link/control labelled so or pathed /buy, /instant-quote
8 / 309 readable homepages with price_shown = true (or non-empty) in homepages.csv; rule: a price for a service: $ per month/week/cut/mow/visit/service/application/treatment/year/season/sq ft/hour, "starting at / as low as / only / from $X", or "$X first mow/visit/application" (coupons, "$X off", financing, gift cards, shipping and prices quoted in customer reviews excluded)
4 / 309 readable homepages with price_shown_lawn_mowing = true (or non-empty) in homepages.csv; rule: price_shown and the matching snippet mentions mowing, cutting, lawn, yard, grass, aeration, fertilization or a treatment/application
19 / 309 readable homepages with coupon_or_special = true (or non-empty) in homepages.csv; rule: "$X off", "save $X", "X% off" or coupon in the page text, or a link labelled or pathed coupons/specials
30 / 309 readable homepages with financing = true (or non-empty) in homepages.csv; rule: financing, finance options, 0% APR/interest, Synchrony, GreenSky, Affirm, Wisetack or Hearth in the page text, or a financing link
2 / 309 readable homepages with spanish_language = true (or non-empty) in homepages.csv; rule: Spanish-language service signal: "Hablamos Español", "Se habla español", "español", "en español", "Spanish-speaking", "bilingual staff/crew" in the page text, a link labelled Español/Spanish/ES or pathed /es/, or a page whose html lang is es
91 / 309 readable homepages with eco_organic_electric_wording = true (or non-empty) in homepages.csv; rule: eco-friendly/eco, organic, all-natural, natural lawn/products, battery-powered/electric equipment/mowers/blowers, zero-emission, gas-free, quiet equipment, sustainable, environmentally friendly, native plants, pollinator, xeriscape, drought-tolerant, water-wise, pet-safe or non-toxic in the page text (organic matter/mulch excluded), or a link labelled so
2 / 309 readable homepages with electric_battery_equipment = true (or non-empty) in homepages.csv; rule: battery-powered/operated/electric equipment, electric mowers/blowers/equipment/fleet/tools, zero-emission, gas-free, emission-free or quiet equipment in the page text, or a link labelled electric/battery/zero emission
59 / 309 readable homepages with family_or_locally_owned = true (or non-empty) in homepages.csv; rule: family-owned, locally owned, veteran-owned, woman-owned, family/local business or company, independently owned and operated in the page text
20 / 309 readable homepages with landscape_software_detected = true (or non-empty) in homepages.csv; rule: a landscaping / field-service software vendor identified (Jobber, LMN, Aspire, Service Autopilot, Yardbook, Real Green, Housecall Pro, ServiceTitan, GreenPal, LawnStarter, Arborgold, SingleOps, Workiz, ArboStar): first by a link host (client hub, customer portal, booking), then an iframe, script or request host, last by the vendor named in a credit text
109 / 309 readable homepages with online_form = true (or non-empty) in homepages.csv; rule: an online form on the homepage: a non-search <form> with at least 2 visible fields, or 1 visible email/phone/message field, or an embedded third-party form; tel: and mailto: links never count
42 / 309 readable homepages with chat_widget = true (or non-empty) in homepages.csv; rule: a live-chat or web-chat widget: a network request to a chat vendor (Podium, Tawk, LiveChat, Intercom, Drift, HubSpot messages, LeadConnector, PureChat ...) or a chat-widget element on the page (form and cookie-consent iframes excluded)
108 / 309 readable homepages with careers_link = true (or non-empty) in homepages.csv; rule: link labelled careers, jobs, join our team/crew, now hiring, employment, open positions, apply now (to a job page), empleo/trabajo, or a link to a /careers, /jobs, /employment or /join-our-team path
agreement counts in own/data/handcheck.json (validate.py); sample random.Random(11) of 30 readable sites; 30/30: 12 positives (native <video> on jondavistreeservice.com, mottaslandscaping.com (Duda hero), highdesertnativeplants.com, purchasegreen.com, tusseylandscaping.com (plus YouTube); YouTube on bluegrasslawn.com (full-width playlist embed), bostonlandscapingcompany.com, coprecision.com, myersandlawstreeservice.com (template embed with a 'VIDEO_ID' placeholder whose playlist parameter carries one real video id, kept), smithscapes.com (Vimeo background plus two YouTube embeds); Vimeo on ultimateinnovations.com (lazy-loaded 1366x768 player with a 'PLAY VIDEO' button); toptiertrees.com a muted autoplay banner .mp4 recorded by the crawl; the re-visit got a 'Checking the site connection security' page, so the crawl evidence stands), 18 true negatives ('Videos' / 'Video Gallery' nav links and a 'Pause reviews carousel' button correctly not counted)
agreement counts in own/data/handcheck.json (validate.py); sample random.Random(11) of 30 readable sites; 30/30: 2 true positives (winonanursery.com 'Before & After' menu page; polklawn.com 'See our work in action before and after transformations'), 28 true negatives; 'Backyard Transformation' headings without before/after wording (tusseylandscaping.com, smithscapes.com) correctly not counted under the rule, which dropped bare 'transformation' after the evidence review
count of landscape_software values among readable rows in homepages.csv: {'(none detected)': 289, 'Jobber': 10, 'LMN': 4, 'SingleOps': 2, 'Arborgold': 2, 'Service Autopilot': 1, 'Yardbook': 1}; any-mention counts {'Jobber': 10, 'LMN': 4, 'SingleOps': 2, 'Arborgold': 2, 'Service Autopilot': 1, 'Yardbook': 1}; rule: a landscaping / field-service software vendor identified (Jobber, LMN, Aspire, Service Autopilot, Yardbook, Real Green, Housecall Pro, ServiceTitan, GreenPal, LawnStarter, Arborgold, SingleOps, Workiz, ArboStar): first by a link host (client hub, customer portal, booking), then an iframe, script or request host, last by the vendor named in a credit text. A floor: most vendors run behind client-hub or portal links that many homepages do not carry
Comparison of DRV-004 on this page with the published video-player shares on /research/roofing-video-statistics (37.6%), dental (35.0%), physical-therapy (31.2%), chiropractic (31.2%), hvac (29.5%), pest-control (28.0%), funeral-home (27.2%), veterinary (24.1%), mental-health-practice (22.4%), property-management (20.6%), optometry (20.2%), audiology (19.3%) and accounting-firm (12.2%) video statistics pages
This edition contains no Mark Studios customer data.
Limitations
Nobody counts landscaping video. No public source measures how many landscaping companies publish video or what it does for sales; the filings do not break out video spending, the latest university marketing survey of landscape firms is from 2013, and the one platform case study measured views.
Our homepage set comes from a volunteer map. OpenStreetMap lists 518 landscaping websites, against more than 120,000 establishments in federal counts, so the shares describe mapped firms, not the whole trade; 91 of the 400 sampled sites could not be read, chains barely appear, and intervals are about plus or minus 5 points.
Much of the market data comes from the industry. NALP is the trade association and commissions its Harris Polls and the NAR cost-recovery report; Jobber, GreenPal, Aspire, Angi and Thumbtack sell to landscapers. Each is named beside its figure.
Market sizes measure different things. Census Economic Census, Service Annual Survey and IBISWorld figures differ by more than half; we show them side by side rather than pick one.
Federal counts differ by design. OEWS counts payroll landscaping workers wherever they work; Employment Projections add the self-employed; QCEW and County Business Patterns count everyone at landscaping establishments, including office staff. H-2B certifications are positions requested and approved, not workers who arrived.
Some baselines are old. The latest national hiring poll is from 2017, the green industry marketing surveys from 2013 and 2019, and the emissions estimate from 2011; the year is given each time.
How to cite this page
For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/landscaping-video-statistics#DRV-004. To cite the page as a whole:
Mark Studios. "Landscaping Video Statistics." Last verified Nov 2, 2026. https://www.markstudios.com/research/landscaping-video-statistics
APA
Mark Studios. (2026, November 2). Landscaping video statistics. https://www.markstudios.com/research/landscaping-video-statistics
MLA
“Landscaping Video Statistics.” Mark Studios, 2 Nov. 2026, www.markstudios.com/research/landscaping-video-statistics.
Chicago
Mark Studios. “Landscaping Video Statistics.” Last modified November 2, 2026. https://www.markstudios.com/research/landscaping-video-statistics.
BibTeX
@misc{markstudios_landscaping_video_statistics_2026,
author = {{Mark Studios}},
title = {{Landscaping Video Statistics}},
year = {2026},
month = nov,
url = {https://www.markstudios.com/research/landscaping-video-statistics},
note = {Last verified 2026-11-02}
}
Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.
American Society of Landscape Architects (professional association; members sell landscape design), Residential Info (ASLA) (2025). Accessed 2026-11-02.
Talk Business (Arkansas business press; quoting ALCA), Landscape Pros Dig Boomtowns (2005-04). Accessed 2026-11-02.
National Association of Landscape Professionals (trade association; repeater of IBISWorld), Landscape Industry Statistics (NALP) (2025). Accessed 2026-11-02.
Landscape Architect and Specifier News (quoting NALP), NALP Continues to Back H-2B (2023-06-05). Accessed 2026-11-02.
Update policy and change log
We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.
Nov 2, 2026: First published with 405 figures from 63 publishers, each checked against its original source.
Frequently asked questions
How many landscaping companies use video on their websites?
23.3% of 309 U.S. landscaping homepages we read on November 2, 2026 showed a video player, 7.4% embedded a YouTube player and 22.0% linked to a YouTube channel.
How many landscaping workers are there in the U.S.?
BLS estimated 952,640 landscaping and groundskeeping workers on payrolls in May 2025, at a median wage of $18.82 an hour. Counting the self-employed, it puts the occupation at 1,188,600 jobs in 2025.
How big is the U.S. landscaping industry?
U.S. landscaping firms with employees took in $115.4 billion in 2022, according to the Economic Census, and $123.6 billion in 2024 in Census's annual survey. IBISWorld's widely quoted $188.8 billion is a market-research estimate.
How many H-2B workers does landscaping use?
The Labor Department certified 89,013 H-2B positions for landscaping and groundskeeping workers in fiscal 2025, 38.3% of all certified positions. Certifications count approved positions, not workers who arrived.
Does landscaping really add 15-20% to a home's value?
We found no study that measured it. Photo surveys found landscaping raised perceived home value by 5% to 11%, and Virginia Tech's estimate from Greenville, South Carolina sales is 10-12%.
What does lawn care cost?
Angi puts mowing at an average of $123 a visit and landscaping at $3,517 a project, from jobs booked through its platform. Homeowners averaged $3,698 per landscaping or sprinkler project in 2023.
Are gas leaf blowers banned?
California requires most new small off-road engines, including leaf blowers and mowers, to be zero-emission from model year 2024, and Washington, DC has banned gas leaf blowers since January 1, 2022, with fines up to $500.
