Every figure on this page links to the organization that produced it, and each was re-checked against that source before publishing. How U.S. HVAC contractors use video and market themselves, and the evidence behind it: our own read of 305 HVAC contractor homepages; how many HVAC technicians and contractors there are, what they earn and how dangerous the work is; how heat pumps overtook gas furnaces and what the 2023 efficiency standards, the 2025 refrigerant rule and the end of the 25C credit changed; what systems cost and how homeowners choose a contractor; what the listed HVAC companies' filings say; the auto-renewal, FTC and EPA rules; and where six popular numbers came from.
29.5% of 305 U.S. HVAC contractor homepages we read on November 2, 2026 showed a video player, but 36.7% of those were muted background loops, and more homepages linked to a YouTube channel (30.2%) than embedded a video from it (our measurement). (Mark Studios)See details
That 29.5% sits mid-table among the ten kinds of local business we measured with the same method, below roofers (37.6%) and above accounting firms (12.2%). (Mark Studios)See details
57.7% of those homepages sold a maintenance plan or membership and 67.9% mentioned financing, but only 18.7% loaded an online scheduling widget we could detect. (Mark Studios)See details
BLS counted 409,670 wage and salary HVAC mechanic and installer jobs in May 2025 at a median $61,010, and projects 10.9 percent growth from 2025 to 2035. (BLS)See details
U.S. manufacturers shipped 3,644,596 air-source heat pumps and 3,247,426 gas furnaces in 2025, so heat pumps were 52.9% of the two (AHRI; our calculation). (AHRI; our calculation)See details
From 2025 new home AC and heat pump systems must use refrigerants with a global warming potential under 700; central AC shipments fell 32.2% from 2022 to 2025 (our calculation) and Lennox's residential volume fell 17% in 2025. (EPA; AHRI; Lennox; our calculation)See details
2,338,430 returns claimed the 25C home efficiency credit for 2023, and Public Law 119-21 ended it for equipment placed in service after December 31, 2025. (Treasury; U.S. Congress)See details
The "heat pumps cut bills 50%" line is DOE's comparison with electric resistance heat, not gas (approximately 50% in 2021); NREL's model found 31% to 47% less energy use; and "15-20 years" is the furnace figure from a 2006 phone survey. (DOE; NREL; NAHB)See details
How many HVAC contractor websites show video?
Under a third. On November 2, 2026 we opened the homepages of 400 U.S. HVAC contractors drawn at random from OpenStreetMap, the open map database, and 29.5% of the 305 we could read showed a video player (our measurement). The frame was every U.S. business mapped in OpenStreetMap as an HVAC contractor with a website: 1,226 distinct websites, each counted once however many locations it serves, after removing supply houses and manufacturers' dealer locators. Of the 400 sampled, none refused crawlers in robots.txt, 30 showed a bot wall, 37 failed to load and 28 were parked pages, supply houses or not HVAC sites. With the same method, HVAC homepages showed video less often than roofing contractors, dental practices and physical therapy and chiropractic clinics, and more often than five other kinds of business we measured: 29.5% against 37.6% for roofers and 12.2% for accounting firms (our comparison).
Much of that video is decoration. 10.8% of homepages played a muted background video that starts on its own, 36.7% of the pages with any video (our calculation). 15.4% carried a video file hosted on the site and 10.8% embedded one from YouTube, Vimeo or a similar host; 9.5% embedded a YouTube player and 1.6% a Vimeo player. Of the pages with video, 51.1% used only self-hosted files. More homepages linked to a YouTube channel (30.2%) than embedded a YouTube video. Facebook was the most linked network at 77.7%, then Instagram 35.4%, X 22.3%, LinkedIn 19.7% and TikTok 4.9%; 79.3% linked to at least one social profile.
On U.S. HVAC contractor homepages (n = 305, Nov 2, 2026)
What do HVAC contractor homepages sell and promise?
Maintenance plans and financing lead. 57.7% of homepages mentioned or linked to a maintenance plan, service agreement or membership club, 67.9% mentioned financing or monthly payments and 67.9% advertised 24/7 or emergency service (our measurement). Heat pumps appeared on 61.0%, ductless and mini-split systems on 55.7% and indoor air quality on 65.9%. Only 21.3% mentioned rebates, tax credits or energy incentives, a share that should keep falling now the federal credits have ended. 47.9% mentioned a warranty or guarantee and 35.7% offered a free estimate, quote or second opinion. 66.9% mentioned residential work, 55.7% commercial work, 36.7% plumbing and 23.9% electrical work. Only 2.6% belonged to a franchise, national chain or multi-site platform that said so.
Manufacturer ties are common but rarely formal. 43.6% named an equipment brand in a dealer phrase, badge, logo or link, 22.6% claimed a manufacturer dealer or contractor program and 15.7% a named one: Trane Comfort Specialist 3.9%, Carrier or Bryant Factory Authorized Dealer 3.6%, Mitsubishi Electric Diamond Contractor 3.6% and Lennox Premier Dealer 2.3%. These are the contractors' own claims; we did not check them against the manufacturers' dealer locators. 16.4% mentioned NATE-certified technicians.
How do HVAC websites take bookings?
By phone first. 85.9% of homepages had a click-to-call link (our measurement). 51.1% had a contact or request form on the homepage itself, 38.7% a quote or estimate button, and 28.9% offered a quote or booking button but no form on the page. 53.8% offered online booking in some form, but only 18.7% loaded a scheduling widget we could detect; among those 57, ServiceTitan's scheduler was the most common (34), then Housecall Pro and Thryv/vCita (7 each). Some schedulers load only after a click, so the widget share is a floor. 23.9% loaded a live-chat widget, and 50.8% linked to a careers page, a sign of how hard technicians are to hire.
Method. One visit per homepage in headless Chromium, desktop viewport, no clicks, no forms submitted, nothing done to get past a bot wall, robots.txt honored. A hand check of 30 random readable homepages agreed with the automatic video rule on 29 (96.7%); the one miss was an image with a play icon linking elsewhere, so the video share is a slight undercount. OpenStreetMap is volunteer-mapped, so this is a sample of HVAC contractors someone mapped with a website, not of every U.S. HVAC business; the per-site results are in homepages.csv and the crawl summary in crawl-summary.json.
How many HVAC technicians and HVAC contractors are there?
BLS counted 409,670 wage and salary jobs for heating, air conditioning and refrigeration mechanics and installers in the United States in May 2025, not counting the self-employed (BLS Occupational Employment and Wage Statistics, SOC 49-9021) (BLS). Including the self-employed, its Employment Projections put the occupation at 440.9 thousand jobs in 2025 (BLS), with the self-employed holding 6.3 percent of them (BLS). BLS projects 489.1 thousand jobs in 2035, growth of 10.9 percent from 2025 to 2035 against 3.5 percent for all occupations (BLS), and about 40.6 thousand openings a year, most of them to replace technicians who leave (BLS). That is faster than the 6.8 percent BLS projects for plumbers, pipefitters and steamfitters (BLS).
Most technicians work for contractors. Plumbing, heating and air-conditioning contractors employed 297,290 of them in May 2025 (BLS), and the Occupational Outlook Handbook puts that industry's share of all HVAC technician jobs, self-employed included, at 68% (BLS Occupational Outlook Handbook). Those contractors employed 330,570 plumbers, more than the HVAC technicians, and 1,310,510 people in all (BLS). Federal statistics do not separate HVAC contractors from plumbers: both sit in one industry, NAICS 238220, and every industry count in this section covers both trades.
With that caveat, the industry is large and growing. BLS's Quarterly Census of Employment and Wages counted an average of 123,866 private plumbing, heating and air-conditioning contractor establishments in 2025 (BLS QCEW), up from 109,351 in 2019 (BLS QCEW), a 13.3% rise (our calculation). They employed 1,315,566 people on average in 2025, against 1,136,157 in 2019 (BLS QCEW), up 15.8% (our calculation). Census County Business Patterns, which counts establishments with paid employees in one March pay period, found 111,207 in 2023 (U.S. Census Bureau) against 103,359 in 2019 (U.S. Census Bureau), with 1,214,761 employees and $89.5 billion in annual payroll (U.S. Census Bureau). 64,871 of the 2023 establishments, about 58%, had fewer than five employees (U.S. Census Bureau). Another 189,085 plumbing and HVAC businesses had no employees at all in 2024, up from 163,431 in 2019 (U.S. Census Bureau Nonemployer Statistics).
No company dominates. In the 2022 Economic Census, 112,088 plumbing, heating and air-conditioning contractor firms took in $297.6 billion (U.S. Census Bureau); the four largest took 4.7 percent of receipts and the 50 largest 14.4 percent (U.S. Census Bureau). The Census product lines split receipts by type of building and work, not by trade: maintenance and repair of single detached homes was the largest line at 9.5 percent of receipts, and new single detached homes 8.2 percent (U.S. Census Bureau). Nobody publishes how much of the industry's revenue is HVAC work.
U.S. plumbing, heating and air-conditioning contractors (NAICS 238220)
The median U.S. HVAC mechanic and installer earned $61,010 a year in May 2025, and the mean was $64,780 (BLS). The lowest-paid tenth earned under $40,050 and the highest-paid tenth over $95,210 (BLS). At plumbing, heating and air-conditioning contractors the median was $60,030 (BLS); wholesale trade paid the most of the main employers, a median $71,190 (BLS Occupational Outlook Handbook). Plumbers at the same contractors earned a median $63,010 (BLS). Average pay across all jobs at private plumbing and HVAC contractors rose 31.4% from 2019 to 2025 in QCEW, before inflation (our calculation).
Helpers are a smaller and lower-paid group. BLS does not count HVAC helpers on their own; its helpers–installation, maintenance and repair workers category (SOC 49-9098), which covers helpers in every repair trade, had 95,580 jobs and a median wage of $39,630 in May 2025 (BLS). Plumbing and HVAC contractors employed 25,180 of them (BLS) and 38,600 plumber helpers (BLS). BLS projects 5.3 percent growth for the repair-helper category from 2025 to 2035 (BLS).
How big is HVAC work in Florida?
Florida had 39,160 wage and salary HVAC mechanic and installer jobs in May 2025 (BLS), 9.6% of the U.S. total (our calculation), more than California's 35,130 or Texas's 34,730 (BLS). The occupation's share of Florida jobs was 1.50 times its national share (BLS). Pay is lower: the Florida median was $56,670 and the mean $57,310 (BLS), 7.1% below the U.S. median (our calculation), against $72,560 in California and $57,760 in Texas (BLS). Florida also had 5,520 repair-trade helper jobs (BLS).
Florida's plumbing and HVAC contractors averaged 10,921 private establishments in 2025 (BLS QCEW), up from 9,144 in 2019 (BLS QCEW), a 19.4% rise (our calculation), with 106,398 jobs and average pay of $68,502 (BLS QCEW). County Business Patterns counted 9,353 establishments with paid employees in 2023 against 8,252 in 2019, with 94,859 employees (U.S. Census Bureau). Another 20,993 Florida plumbing and HVAC businesses had no employees in 2024 (U.S. Census Bureau), and the state's employer firms took in $19.4 billion in 2022 (U.S. Census Bureau).
How dangerous is HVAC work?
33 HVAC mechanics and installers died from work injuries in the United States in 2024, a rate of 6.7 per 100,000 full-time-equivalent workers (BLS Census of Fatal Occupational Injuries), against 3.3 for all workers (BLS), about 2.0 times the all-worker rate (our calculation). Plumbers and pipefitters died at a similar 6.9 (BLS). BLS describes HVAC technicians as having one of the highest rates of injuries and illnesses of all occupations (BLS Occupational Outlook Handbook). Plumbing and HVAC contractors reported 3.0 nonfatal injury and illness cases per 100 full-time workers in 2024, 1.1 of them with days away from work, against 2.3 for all private industry (BLS). The EPA requires nearly all technicians to pass a refrigerant-handling exam (BLS Occupational Outlook Handbook); the rules are in the next section but one.
Do heat pumps outsell gas furnaces in the U.S.?
Yes, every year since 2022. U.S. manufacturers shipped 3,644,596 air-source heat pumps in 2025 and 3,247,426 gas furnaces, according to AHRI, the manufacturers' trade association (AHRI). Heat pumps were 52.9% of the two combined (our calculation). In 2021 furnaces still led, 3,916,766 heat pumps to 4,008,894 furnaces; heat pumps first pulled ahead in 2022 with 4,334,479 against 3,872,368 furnaces (AHRI). The 2024 heat pump total was 4,122,004 against 3,120,677 furnaces (AHRI). AHRI counts shipments from factories to the 50 states and DC, not installations, and its totals include some commercial-size units; its members make more than 90 percent of the HVAC equipment sold in North America (AHRI).
2025 was a hard year for air conditioners. Central air conditioner shipments fell 32.2% from 2022 to 2025 (our calculation), to 4,104,933 units in 2025, down 26.2% in one year (AHRI), after 5,040,042 in 2023 (AHRI). Air conditioners and heat pumps together fell 20.0% to 7,749,529 (AHRI). AHRI gives no cause; 2025 was the first year of the refrigerant change described below, and the listed manufacturers blame it (next sections). 2026 is recovering: from January to August, heat pump shipments rose 5.7% to 2,908,644, central air conditioners 6.5% to 3,481,613, and gas furnaces fell 5.0% to 2,106,454 (AHRI). In August 2026 alone heat pumps reached 338,416 and furnaces 287,710 (AHRI).
88% of U.S. households used air conditioning in 2020, according to the Energy Information Administration's Residential Energy Consumption Survey (EIA), and Two-thirds used central air or a central heat pump as their main equipment (EIA). In homes, 82.69 million used central air or a central heat pump as their main air conditioning (EIA). For heat, 53.26 million homes relied mainly on a natural gas furnace (EIA), 74.42 million on a furnace of any fuel (EIA), and 16.13 million of 123.53 million on a ducted heat pump (EIA). The survey's 2024 edition, with 16,676 respondents, will not publish heating and cooling results until spring 2027 (EIA), so 2020 is still the latest. A newer Census measure reported by EIA puts electricity as the main heating fuel in 42% of households in 2024 (EIA).
The South, which includes Florida, is heat-pump and air-conditioning country. 93% of Southern households used air conditioning in 2020 (EIA); 39.07 million of its 46.84 million homes had central air (EIA), and 12.52 million heated mainly with a heat pump (EIA). In Florida 8% of households had no heating equipment and another 20% had it but did not use it (EIA). Nationally, 5.8 million households used no heating equipment at all (EIA).
A large share of the installed base is old, which is where replacement work comes from. In 2020 the main heating equipment was 20 or more years old in 23.54 million homes (EIA), and the main air conditioner in 10.55 million (EIA). Heating and air conditioning made up 52% of household energy use in 2020 (EIA), and ENERGY STAR puts a typical household energy bill at about $1,900 a year, almost half of it for heating and cooling (ENERGY STAR).
What changed in 2023 and 2025: efficiency standards and refrigerants
Two federal rule changes reset what an HVAC contractor can install. Since January 1, 2023 the Department of Energy's minimum for split heat pumps is 14.3 SEER2 (and 13.4 SEER2 for split air conditioners nationally) (DOE, 10 CFR 430.32), and split air conditioners installed in the Southeast, which includes Florida, must also reach 14.3 SEER2 (DOE).
From January 1, 2025, the EPA's AIM Act rule bars installing new residential air conditioning and heat pump systems that use a refrigerant with a global warming potential of 700 or more (EPA, 40 CFR 84), which rules out R-410A and moves the industry to A2L refrigerants such as R-454B and R-32. A widely repeated "January 1, 2026 install deadline" for older split systems is no longer in the rule: EPA's sector table now shows No installation compliance date for systems whose components were all made or imported before January 1, 2025 (EPA). Window and portable units with high-GWP refrigerants could not be made or imported after January 1, 2025 (EPA), and variable refrigerant flow systems have until January 1, 2027 to be installed (EPA). Behind the rule is a phasedown that caps U.S. HFC production and consumption at 60 percent of baseline in 2024-2028, falling to 15 percent from 2036 (EPA), in line with the Kigali Amendment's 80 – 85% cut by 2047 (EPA).
Anyone who services the equipment must be certified. EPA offers four Section 608 certification types; residential split systems fall under Type II (EPA), and certifications do not expire (EPA).
How many homeowners claimed HVAC tax credits, and when did they end?
2,338,430 tax returns claimed the Energy Efficient Home Improvement Credit (Section 25C) for tax year 2023, worth $2.1 billion (Treasury, preliminary IRS data). 267,780 of them claimed it for a heat pump and 488,050 for a central air conditioner (Treasury), and 104,180 for a heat pump water heater (Treasury). Heat pump claims were 11.5% of all 25C returns (our calculation). With the extra heat pump allowance, a household could claim up to $3,200 a year (Congressional Research Service). The credit skewed to higher earners: 58% of 2023 recipients had incomes of $100,000 or more (Congressional Research Service). The separate Residential Clean Energy Credit (25D), which covers geothermal heat pumps as well as solar, went to 1,246,440 returns (Treasury).
Both are gone. Public Law 119-21, enacted July 4, 2025, ended 25C for equipment placed in service after December 31, 2025 (U.S. Congress) and 25D for spending after December 31, 2025 (U.S. Congress), years before their earlier end dates of 2032 and 2034. Any "claim the 30% federal credit" message in HVAC marketing is out of date for work done in 2026.
How much do homeowners spend on HVAC, and what does a system cost?
HVAC is the most common home improvement in the U.S. Homeowners carried out 12.8 million HVAC projects in 2021-2023, more than any other category, and spent $82.4 billion on them, according to the Census Bureau's 2023 American Housing Survey (U.S. Census Bureau). Harvard's Joint Center for Housing Studies, tabulating the same survey, counts 4.81 million homeowners with an HVAC project in 2023 alone, spending an average of $8,398 and $40.4 billion in total (Joint Center for Housing Studies). Central air projects averaged $7,379 and built-in heating $5,095 (Joint Center for Housing Studies). HVAC was 29 percent, $40 billion, of homeowners' energy-related improvement spending in 2023, second to roofing (Joint Center for Housing Studies).
Published price guides vary with the job and the method. HomeAdvisor, which sells leads to contractors, puts an average HVAC installation or replacement at $7,500 in its June 2026 guide (HomeAdvisor), a heat pump at $6,086 (HomeAdvisor), an AC unit at $5,988 (HomeAdvisor) and a furnace replacement at $2,823 to $6,888 (HomeAdvisor). Houzz's 2025 survey of renovating homeowners on its platform found a median spend of $6,000 each for heating and cooling upgrades (Houzz), with 22% upgrading heating (Houzz) and 40% of those who hired specialists hiring heating and air-conditioning pros (Houzz). The Cost vs Value Report's "HVAC conversion" to a heat pump is a bigger, whole-system job: $19,484 nationally in 2025 (Cost vs Value Report), estimated by real estate agents to return 72% at resale (Cost vs Value Report), against $18,800 and 66% in 2024 (Cost vs Value Report) and 104% in 2023 (Cost vs Value Report).
Contractors also faced shortages. 47 percent of remodelers reported HVAC equipment shortages in 2023, against 7 percent in 2018 (NAHB data cited by the Joint Center) (Joint Center for Housing Studies), and 28 percent reported installing electric heat pumps in the past year (Joint Center for Housing Studies).
How do homeowners find and choose an HVAC contractor?
Mostly through people they already know. In a 2025 survey of 1,000 U.S. homeowners who had hired an HVAC pro in the past 12 months, by FIELDBOSS, which sells field-service software, 42.6% went back to a company they had used before and 26.3% took a friend's recommendation; only 17.0% found their latest HVAC company through an online search (FIELDBOSS) and 1.8% chose one because of an ad (FIELDBOSS). Contractors say the same: 71% of trades contractors named word of mouth their biggest source of business in ServiceTitan's survey for 2022 (ServiceTitan).
Research happens online all the same. In a BNP Media survey of 782 homeowners for The ACHR News (April-May 2026), 54% would research an HVAC contractor on Google Business, 45% on the contractor's website and 37% with AI tools such as ChatGPT (BNP Media). The Decision Analyst American Home Comfort Study (n=2,500, early 2025), as reported by The ACHR News, found 77% of homeowners researched before an HVAC purchase, up from 67% in 2022 (ACHR News), while 48% of purchases were emergencies (ACHR News); 58% still chose the contractor before the brand (ACHR News), and only 63% would pick the same brand and contractor again, down from 80% in 2022 (ACHR News). Scorpion, a home-services marketing agency, reports from its own late-2025 survey of 2,000 homeowners aged 25 and over who had hired a pro in the past 18 months that 83% start a trades search online (Scorpion) and 87% will not hire a business rated below four stars (Scorpion).
What homeowners want from the visit is speed and no surprises. In the same 2025 FIELDBOSS survey of past-12-month HVAC customers, 49.2% said their latest HVAC call was routine maintenance (FIELDBOSS), 74% expect service within 24 hours when the heat or air is out (FIELDBOSS), 50% prefer a phone call for scheduling and updates (FIELDBOSS), and 21.0% named surprise costs as their biggest frustration (FIELDBOSS). 42% said they subscribe to a maintenance plan (FIELDBOSS), and 84% mostly or completely trust their technician not to oversell (FIELDBOSS). In its late-2025 survey Scorpion found 56% of homeowners want after-hours scheduling or messaging (Scorpion).
What do HVAC and trades contractors say about marketing and AI?
The contractor surveys come from software and marketing vendors and cover all residential trades, not HVAC alone. In ServiceTitan's survey of 1,000 contractors published in April 2026, 53% named customer retention a 2026 goal, ahead of winning new customers (ServiceTitan), and 60% called labor and overhead their biggest risks (ServiceTitan). About 25% used AI in early 2026 (ServiceTitan); in a second ServiceTitan survey of 1,017 contractors, hiring difficulty was the top reason to try it (37%) (ServiceTitan) and only 11% highly trusted their AI tools (ServiceTitan). In BNP Media's 2026 survey, 50% of 205 HVAC contractors did not use AI (BNP Media), while 40% of homeowners were comfortable with an AI-generated first quote (BNP Media) and 36% worried most about AI replacing human expertise (BNP Media). Scorpion's survey of 944 home-services business leaders found 67% could not tie marketing spend to revenue (Scorpion).
What do the listed HVAC companies report?
The biggest U.S. HVAC distributor sells mostly to contractors replacing old systems. In its 2025 annual report, Watsco says it serves more than 130,000 active contractors (Watsco 10-K) from 695 locations at the end of 2025 (Watsco 10-K), and estimates that replacement is about 80%-90% of U.S. residential air conditioning unit sales (Watsco 10-K). It puts the mechanical life of central air conditioners and furnaces at about 8-20 years depending on region and use (Watsco 10-K), and says eight manufacturers make about 90% of the units shipped in the U.S. (Watsco 10-K). HVAC equipment was 67% of its 2025 revenue (Watsco 10-K), and its joint ventures with Carrier were 53% (Watsco 10-K). Quoting outside sources, Watsco sizes the installed-base residential HVAC market at about $156.0 billion a year (IBISWorld) (Watsco 10-K) and says about 102 million U.S. systems are more than 10 years old (EIA, March 2023) (Watsco 10-K). It calls HVAC distribution a fragmented $74 billion market (Watsco 8-K).
Contractors increasingly buy and quote online. Watsco's e-commerce sales reached $2.75 billion, 37% of revenue, in the 12 months to September 30, 2026 (Watsco 8-K), more than 73,000 contractors and technicians use its digital tools (Watsco 8-K), and contractors showed homeowners about 351,000 quotes through its OnCallAir app, generating $2.0 billion of sales (Watsco 8-K). OnCallAir sales reached $1.6 billion in the first nine months of 2026 (Watsco 8-K). Watsco has spent about $280 million on its digital platforms over five years (Watsco 8-K) and has about 1,100 salespeople (Watsco 10-K). After an October 2026 acquisition, 112 of its locations sell plumbing as well as HVAC (Watsco 8-K).
The filings tie 2025's slump to the refrigerant change. Watsco began moving to A2L refrigerant systems in late 2024 (Watsco 10-K) and summarizes the HFC phasedown as an 85% cut, 40% done by 2024 (Watsco 10-K); Lennox notes the GWP 700 limit took effect January 1, 2025 (Lennox 10-K). Carrier's Americas residential volume fell 9% in 2025 (Carrier 10-K); Trane said U.S. residential markets weakened considerably, though its Americas revenue still rose 8.0% on commercial work (Trane Technologies 10-K); Lennox's residential volume fell 17% (Lennox 10-K) after an 11% sales rise in 2024 (Lennox 10-K). The recovery shows in 2026: Watsco's residential HVAC equipment sales rose 5% in the second quarter (Watsco 10-Q), with residential system units up 2% as the transition settled (Watsco 10-Q), and 7% in the third (Watsco 8-K); Carrier's Americas residential business grew 34% in the third quarter (Carrier 10-Q) and 9% over nine months (Carrier 10-Q); Trane's Americas revenue rose 21.1% in the third quarter (Trane Technologies 10-Q); Lennox's residential sales rose 3% but organic volume fell 3% (Lennox 10-Q). Carrier's Americas segment had $10.47 billion of 2025 sales (Carrier 10-K). Watsco also reports a Section 232 tariff on some residential HVAC equipment, cut to 15% in June 2026 (Watsco 10-Q).
Lennox sells directly to installing dealers and through its own stores, with 7% of 2025 sales outside the U.S. (Lennox 10-K). Comfort Systems USA, a listed mechanical contractor, is not a home HVAC company: only 1.4% of its 2025 revenue was residential and multifamily (Comfort Systems USA 10-K) and 63.2% was new construction (Comfort Systems USA 10-K), across 190 locations (Comfort Systems USA 10-K). We found no residential HVAC roll-up that files with the SEC; the private-equity platforms buying local HVAC shops do not publish figures.
What do trades software and lead marketplaces report?
ServiceTitan, the field-service software company, had about 10,800 active customers at January 31, 2026 (ServiceTitan 10-K), up from about 8,000 two years earlier (ServiceTitan prospectus), and they processed $82.1 billion of jobs through it in its fiscal 2026 (ServiceTitan 10-K), against $62.0 billion in the 12 months to July 2024 (ServiceTitan prospectus). Its net dollar retention has been over 110% (ServiceTitan 10-K), and it takes about 1% of that volume as revenue (ServiceTitan prospectus). It sized residential service-and-replace work across the trades at about $180 billion (ServiceTitan prospectus), and quoted an industry report counting 666 million residential trades jobs in 2022 (ServiceTitan prospectus). ServiceTitan does not publish an HVAC-only share.
Angi recorded 15.5 million service requests in 2025, down 10% (Angi 10-K), from an average of 122,000 monthly active service pros, down 19% (Angi 10-K); both cover every category. Frontdoor, the home warranty company, handles about 3.8 million service requests a year through about 17,000 contractor firms (Frontdoor 10-K), covers up to 29 home systems and appliances (Frontdoor 10-K), and books about 30 percent of its revenue in the third quarter because of summer HVAC work orders (Frontdoor 10-K).
What rules apply to HVAC maintenance plans that renew automatically?
There is no federal click-to-cancel rule. The FTC's amended Negative Option Rule would have required compliance by May 14, 2025 (Federal Register), but the Eighth Circuit vacated it on July 8, 2025 in Custom Communications v. FTC (U.S. Court of Appeals for the Eighth Circuit), holding that the FTC failed to follow the procedural requirements of 15 U.S.C. 57b-3(b)(1) (Eighth Circuit); the court noted an administrative law judge's finding that compliance costs would exceed $100 million unless each business needed fewer than 23 hours of professional help (Eighth Circuit). For plans sold online, the older Restore Online Shoppers' Confidence Act still requires simple mechanisms to stop recurring charges (15 U.S.C. 8403, via Cornell LII), and a violation is treated as a rule violation under section 18 of the FTC Act (15 U.S.C. 8404, via Cornell LII), which carries civil penalties of up to $53,088 per violation (FTC, 16 CFR 1.98).
A system sold at the kitchen table is a door-to-door sale. Under the FTC Cooling-Off Rule, a sale of $25 or more at the buyer's home (FTC, 16 CFR 429) or $130 or more at a home show or hotel (FTC, 16 CFR 429) can be cancelled until midnight of the third business day, and the contract must say so in bold type (the 3 business days rule) (FTC, 16 CFR 429). A no-heat or no-cooling call is different: a sale the buyer starts to meet a bona fide immediate personal emergency is exempt if the buyer waives the right in writing (FTC, 16 CFR 429).
Reviews and testimonials, including video testimonials, are covered by the FTC's Consumer Reviews and Testimonials Rule, in force since October 21, 2024 (Federal Register). Section 465.2 bans fake reviews (FTC, 16 CFR 465), section 465.4 bans rewards conditioned on a positive review (FTC, 16 CFR 465), section 465.5 covers undisclosed reviews by owners and staff (FTC, 16 CFR 465) and section 465.7 bans suppressing reviews with threats (FTC, 16 CFR 465). The Endorsement Guides add that a material connection, such as a free tune-up, must be disclosed (255.5) (FTC, 16 CFR 255), and that a testimonial promising, say, a large drop in energy bills must reflect generally expected performance or say what customers can expect (FTC, 16 CFR 255).
Licensing rules reach video too. Florida requires a contractor's license number in every advertisement regardless of medium (Florida Statutes s. 489.119), and California requires it in all forms of advertising (Cal. Bus. & Prof. Code 7030.5, via Public.Law). A Florida Class A air-conditioning contractor's scope is unlimited (Florida Statutes s. 489.105); Class B is capped at 25 tons of cooling and 500,000 Btu of heating per system (Florida Statutes s. 489.105), and the service-only Class C license has been closed to new entrants since October 1, 1988 (Florida Statutes s. 489.105). Florida's price-gouging law covers services during a declared emergency and compares prices with the 30 days before it (Florida Statutes s. 501.160).
What enforcement have HVAC companies faced?
State attorneys general bring most of the consumer cases. Florida's Attorney General secured more than $1 million in potential relief from an HVAC company in 2022 (Florida Attorney General), including $1.3 million of payments it agreed not to collect (Florida Attorney General), and a $490,000 judgment in 2021 against 10 companies running a bait-and-switch air-conditioning scheme (Florida Attorney General), $150,000 of it in civil penalties (Florida Attorney General). Idaho's Attorney General settled with an HVAC company in January 2026 for $6,500 (Idaho Attorney General) and nine requirements, including clear cost disclosure in ads (Idaho Attorney General). Washington's Attorney General ordered an HVAC company to stop misrepresenting its technicians' certifications in 2012, with $33,295 in fees (Washington Attorney General).
On refrigerants the EPA enforces. Venting refrigerant is banned under 40 CFR 82.154(a) (EPA, eCFR), technicians who open residential systems need Type II certification or higher (EPA, eCFR), and Clean Air Act penalties reach $124,426 per day in court (EPA, 40 CFR 19.4) or up to $472,901 per administrative case (EPA, 40 CFR 19.4). EPA concluded 7 settlements over illegal HFC imports in fiscal 2025 (EPA), the largest $427,000 (EPA), and the first AIM Act smuggling charge came on March 4, 2024 (EPA). For scale, a 2013 refrigerant-leak settlement with Safeway, a grocery chain, carried a $600,000 penalty across 659 stores (EPA).
What do the popular HVAC marketing numbers really say?
Six numbers turn up again and again on HVAC contractor, manufacturer and marketing sites. We traced each one back as far as it goes.
"A heat pump cuts your energy bills 50%"
The number is the Department of Energy's, but DOE never said bills, and it never compared heat pumps with gas. An Indiana contractor tells customers a heat pump can cut heating bills by 50% or more against a gas furnace, with no source (Tyler's Heating & Cooling). LG, which sells heat pumps, says up to 50% less electricity for heating than electric furnaces and baseboard heaters (LG Electronics USA), and a consumer site turns a modelled energy figure into bills cut by up to 47% (The Cool Down). The DOE sentence behind them has always been about electric resistance heat, and its number keeps changing with no study cited: "as much as 30% to 40%" in 2009 (DOE Energy Savers, archived), "approximately 50%" by 2021 (DOE Energy Saver, archived), "approximately 65%" in December 2023 (DOE Energy Saver, archived) and "up to 75%" in 2026 (DOE Energy Saver, archived), also "up to 75%" in a December 2025 capture (DOE Energy Saver, archived). A May 2023 DOE blog dropped the words "electric resistance", leaving 50% less electricity than "furnaces" (U.S. Department of Energy), which is how the gas comparison crept in. The physics behind it is real: a heat pump moves two to four times as much heat as the electricity it uses (DOE, archived), or up to three times in ENERGY STAR's wording (ENERGY STAR).
The best measurement is NREL's national model of 550,000 representative homes, published in 2024: heat pumps cut site energy use by 31% to 47% on average (NREL, archived), and 62% to 95% of households would see lower bills, depending on equipment efficiency (NREL, archived). Homes heating with electricity, oil or propane that already have air conditioning would save a median $300 to $650 a year (NREL, archived). For gas-heated homes, Treasury's summary of the same work puts savings at only $30 to $600 a year, with insulation upgrades included (U.S. Department of the Treasury), and trade press reporting the study noted that minimum-efficiency heat pumps could raise bills in 39% of households (Utility Dive, archived). Use instead: heat pumps use roughly a third to a half less energy than the systems they replace in NREL's model; bill savings depend on the fuel replaced and local prices, and are small or negative against cheap gas.
"54% of HVAC leads come from organic search"
We found no study behind it. An HVAC marketing agency gives 54% and credits a statistics aggregator (Web Tonic); the aggregator lists 54% and labels it "verified" while linking only to publishers' home pages (ZipDo); another aggregator gives 57% for the same claim (WifiTalents), and a third page says 78% of homeowners search online before calling an HVAC company, with no source (Marketing LTB). We searched for each wording, checked the aggregators' cited links and the Internet Archive, and found no original. The surveys that exist measure how homeowners find a contractor, not lead share: in a March 2023 Clear Seas Research survey for The ACHR News, 56% found an HVAC contractor through a search engine (The ACHR News) and 71% by word of mouth (The ACHR News); in the 2024 wave word of mouth was 67% (The ACHR News) and 56% of 400 homeowners would check Google reviews (The ACHR News). FIELDBOSS's 2025 survey put online search at 17.0% of homeowners' last HVAC hire. Use instead: about half of homeowners search online for an HVAC contractor, most hire through people they know, and no public data shows what share of HVAC leads comes from Google.
"A technician video or photo before the visit raises trust 80%"
No source measures a close-rate or trust lift from sending a technician's photo or video. A marketing page says video testimonials increase HVAC trust by 80%, with no source or definition (Marketing LTB), and an HVAC agency repeats the 80%, citing that page (Web Tonic). What has been measured is comfort, in vendor surveys covering all home services: Housecall Pro, which sells field-service software, found in 2020 that seeing a picture or description of the technician helps 83% of over 400 homeowners feel more comfortable (Housecall Pro), but only 12% said employee photos and videos matter when choosing a company (Housecall Pro). Its October 2025 survey of 1,040 homeowners found Nearly 60% appreciate seeing the technician's name and photo (Housecall Pro). The idea traces back to cable and satellite installs: in a 2014 CSG survey of 400 consumers, some 70% wanted the technician's name and photo (CSG International). Use instead: most homeowners say a technician photo makes them more comfortable; no published study measures what it does to bookings or sales.
"An HVAC system lasts 15 to 20 years"
The range comes from a 2007 survey, and it was the furnace figure. Contractors say most systems last 15-20 years (Budget Heating), and Carrier says air conditioners and heat pumps typically last 15 to 20 years (Carrier). The most-cited origin is the National Association of Home Builders' February 2007 Study of Life Expectancy of Home Components, which gave furnaces 15-20 years, heat pumps 16 and air conditioners 10-15 (NAHB), from a 2006 telephone survey of manufacturers and trade groups, not measured lifetimes (NAHB). DOE's rulemakings model longer lives: 15.3 years for heat pumps and 21.2 for central air conditioners (2017) (U.S. Department of Energy, Federal Register) and 21.5 years for gas furnaces (2023) (U.S. Department of Energy, Federal Register). Observed replacements run shorter: ServiceTitan's 2026 data put the median age at replacement at 17.7 years for furnaces, 15.3 for air conditioners and 13.3 for heat pumps (ServiceTitan), and air conditioners in Florida are replaced at about 10.1 years against about 20 in Michigan (ServiceTitan). Watsco, the distributor, gives 8 to 20 years. Contractors and homeowners disagree too: 47% of contractors expect 11-15 years, while the largest group of homeowners, 39%, expects 16-20 (The ACHR News). Use instead: ServiceTitan's observed medians at replacement, from 13.3 years for heat pumps to 17.7 for furnaces, with hot climates far shorter.
"Video on your HVAC landing page boosts conversions 80%"
It is one 2009 test on a tutoring company's page. An HVAC marketing agency says adding video can lift conversion by up to 80% (Web Tonic), and a statistics page gives 34% for HVAC with no source (Marketing LTB). The 80% starts with EyeView, which sold landing-page video, reporting in November 2009 that its first test on one client's landing page, the online tutor TutorVista, lifted conversion by over 80% (EyeView Digital); its 2010 white paper called the 80% a result seen "in some cases" (EyeView Digital). Unbounce's analysis of about 35,000 customer landing pages in 2020-21 found pages with video converted about as well as or slightly worse than pages without (Unbounce). Use instead: no HVAC study measures a conversion lift from video; the largest landing-page comparison found none.
"97% of homeowners search online for local businesses"
The 97% is about all local businesses, not HVAC. Its oldest form is BIA/Kelsey's February 2010 online survey of 1,002 U.S. consumers: 97% used online media to research local products or services (BIA/Kelsey). BrightLocal, which sells local search tools, repeated it in 2017: 97% had searched online for a local business in the past year (BrightLocal). Use instead: the HVAC-specific surveys above, where about half of homeowners search and most follow a recommendation.
We started from the questions people search for about hvac video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 384 figures from 51 publishers.
On November 2, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Occupational Employment and Wage Statistics (through the BLS data API), Quarterly Census of Employment and Wages open data, Employment Projections, the Occupational Outlook Handbook, the Census of Fatal Occupational Injuries and nonfatal injury rates (through Internet Archive copies, because bls.gov refuses automated requests); Census County Business Patterns, Nonemployer Statistics and the 2022 Economic Census (through the Census data API); AHRI shipment releases; EIA's Residential Energy Consumption Survey; DOE and EPA rules in the eCFR, EPA refrigerant and enforcement pages, ENERGY STAR, Treasury's IRS credit data, the Congressional Research Service and Public Law 119-21; the 10-K, 10-Q, 8-K and prospectus filings of Watsco, Carrier, Trane Technologies, Lennox, Comfort Systems USA, ServiceTitan, Angi and Frontdoor, and EDGAR full-text search; the Eighth Circuit's click-to-cancel opinion, FTC rules, Florida, California and New York statutes and Florida, Idaho and Washington attorney general releases; the Census American Housing Survey, Harvard's Joint Center for Housing Studies, the Cost vs Value Report, HomeAdvisor, Houzz, FIELDBOSS, BNP Media, ServiceTitan and Scorpion surveys; NREL and DOE pages; and the pages behind each popular claim. The homepage figures are our own measurement on the same day, described in the first section. We left out AHRI files behind its member login (we used public releases and an archived copy), DOE Energy Saver pages now removed (archived copies), two attorney general cases whose official releases no longer load (Pennsylvania, Arizona), Florida license counts (no readable DBPR page), the Decision Analyst study's own page (it prints no figures; we cite The ACHR News report) and any figure from paid or gated reports.
We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.
Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:
90 / 305 readable homepages with video_player = true (or non-empty) in homepages.csv; rule: video player: a <video> element or player iframe/placeholder (YouTube, Vimeo, Wistia, Vidyard, Brightcove, Loom, Facebook video ...) at least 150x80 px, or a labelled click-to-play control or hidden player embed
47 / 305 readable homepages with video_self_hosted = true (or non-empty) in homepages.csv; rule: video player that is a native <video> element (file served by the site or its site builder/CDN, incl. background videos)
33 / 305 readable homepages with video_embedded = true (or non-empty) in homepages.csv; rule: video player from a third-party host (YouTube, Vimeo, Wistia, Facebook, TikTok ...)
29 / 305 readable homepages with youtube_player = true (or non-empty) in homepages.csv; rule: a YouTube player (iframe, lite-youtube placeholder, lightbox embed link or hidden embed)
92 / 305 readable homepages with youtube_channel_link = true (or non-empty) in homepages.csv; rule: link to a YouTube channel or handle (not a single video; template placeholders excluded)
108 / 305 readable homepages with instagram_link = true (or non-empty) in homepages.csv; rule: link to an Instagram profile (template placeholders excluded)
109 / 305 readable homepages with free_estimate = true (or non-empty) in homepages.csv; rule: free/complimentary/no-cost (no-obligation, in-home ...) estimate, quote, inspection, assessment, consultation, bid or second opinion offered in the page text, a button or a link
176 / 305 readable homepages with maintenance_plan = true (or non-empty) in homepages.csv; rule: maintenance plan, agreement, program, membership or club; service agreement/plan/club; comfort club; VIP/priority/protection club or plan; planned or preventive maintenance plan; "become a member" in the page text, or a link labelled or pathed so (/membership, /comfort-club, /maintenance-plans ...)
186 / 305 readable homepages with heat_pump_mention = true (or non-empty) in homepages.csv; rule: "heat pump(s)" in the page text or a link labelled heat pump
170 / 305 readable homepages with ductless_mini_split = true (or non-empty) in homepages.csv; rule: "ductless" or "mini-split" in the page text or a link labelled so
201 / 305 readable homepages with indoor_air_quality = true (or non-empty) in homepages.csv; rule: indoor air quality, IAQ, air purifiers/scrubbers/cleaners, UV lights, (de)humidifiers, air filtration or duct cleaning in the page text, or a link labelled so
207 / 305 readable homepages with emergency_24_7 = true (or non-empty) in homepages.csv; rule: 24/7, 24 hours a day, around the clock, 24-hour service or emergency service/repair/calls in the page text, or a link labelled emergency or 24/7
65 / 305 readable homepages with rebates_tax_credits = true (or non-empty) in homepages.csv; rule: rebate(s), tax credit(s), 25C, utility/energy/federal/state incentives, Inflation Reduction Act, HEEHRA or Mass Save in the page text, or a link labelled rebates/tax credits/incentives
69 / 305 readable homepages with dealer_badge_any = true (or non-empty) in homepages.csv; rule: a manufacturer dealer or contractor program claimed: a brand (Carrier, Trane, Lennox, Daikin, Rheem, Ruud, Bryant, Goodman, American Standard, York, Mitsubishi, Amana ...) followed by dealer/contractor/partner/installer/expert/specialist, "factory authorized/premier/elite ... dealer" or a named program in the page text, or a badge image whose alt text or file name names a brand and a program word (self-reported, not checked against manufacturer locators)
48 / 305 readable homepages with dealer_named_program = true (or non-empty) in homepages.csv; rule: one of the named manufacturer programs: Carrier/Bryant Factory Authorized Dealer, Trane Comfort Specialist, Lennox Premier Dealer, Daikin Comfort Pro, Rheem/Ruud Pro Partner, American Standard Customer Care Dealer, Mitsubishi Electric Diamond Contractor, York Certified Comfort Expert, or another brand's factory authorized/elite dealer, in text or a badge image (self-reported)
11 / 305 readable homepages with dealer_carrier_bryant_fad = true (or non-empty) in homepages.csv; rule: Carrier or Bryant Factory Authorized Dealer in text or a badge image (self-reported)
12 / 305 readable homepages with dealer_trane_comfort_specialist = true (or non-empty) in homepages.csv; rule: Trane Comfort Specialist in text or a badge image (self-reported)
7 / 305 readable homepages with dealer_lennox_premier = true (or non-empty) in homepages.csv; rule: Lennox Premier Dealer in text or a badge image (self-reported)
11 / 305 readable homepages with dealer_mitsubishi_diamond = true (or non-empty) in homepages.csv; rule: Mitsubishi Electric Diamond Contractor (or Diamond Elite/Commercial) in text or a badge image (self-reported)
133 / 305 readable homepages with manufacturer_brand_named = true (or non-empty) in homepages.csv; rule: any HVAC equipment brand (Carrier, Trane, Lennox, Daikin, Rheem, Ruud, Bryant, Goodman, American Standard, York, Mitsubishi, Amana, Fujitsu, Bosch, Navien ...) in a dealer phrase, a badge/logo image alt text or file name, or a link
50 / 305 readable homepages with nate_certified = true (or non-empty) in homepages.csv; rule: "NATE" (upper case) next to certified/technicians/trained, or "North American Technician Excellence" in the page text, or a NATE logo image (alt text / file name)
56 / 305 readable homepages with meet_the_team = true (or non-empty) in homepages.csv; rule: meet the/our team, technicians, staff or crew; technician bios/profiles; "know who's coming" in the page text, or a link labelled our team / meet the team or to a /team, /our-team, /meet-the-team or /technicians path
207 / 305 readable homepages with financing = true (or non-empty) in homepages.csv; rule: financing, monthly payments, payment plans/options, 0% interest, no money down, lease-to-own or a named lender (GreenSky, Hearth, Service Finance, Synchrony, Wisetack, EnerBank, GoodLeap, Foundation Finance, Microf, Wells Fargo ...) in the page text, or a link labelled financing
146 / 305 readable homepages with warranty = true (or non-empty) in homepages.csv; rule: warranty, warranties, guarantee or satisfaction/no-breakdown guarantee in the page text, or a link labelled warranty/guarantee
237 / 305 readable homepages with reviews_testimonials = true (or non-empty) in homepages.csv; rule: testimonials or reviews shown: page text with testimonials, customer reviews or stories, "what our customers say", Google reviews, star ratings or review counts; a link labelled testimonials/reviews or to a /testimonials or /reviews path; or a review-widget request (Birdeye, Podium, Elfsight, Trustindex, NearbyNow ...)
71 / 305 readable homepages with gallery_or_projects = true (or non-empty) in homepages.csv; rule: project gallery or portfolio: before-and-after, photo/project/installation gallery, portfolio, our/recent/completed/featured projects or installs or recent work in the page text, or a link labelled gallery/portfolio/projects/our work
156 / 305 readable homepages with online_form = true (or non-empty) in homepages.csv; rule: an online form on the homepage: a non-search <form> with at least 2 visible fields, or 1 visible email/phone/message field, or an embedded third-party form or booking widget (HubSpot, JotForm, GoHighLevel/LeadConnector form, Typeform, Housecall Pro, Jobber, ServiceTitan, Schedule Engine ...); tel: and mailto: links never count
118 / 305 readable homepages with quote_or_estimate_request = true (or non-empty) in homepages.csv; rule: quote or estimate request: a button or link labelled get/request/schedule/book a (free) quote/estimate/bid/consultation/second opinion or free/instant quote or estimate, or a /quote, /estimate or request-a-quote URL path (not tel:/mailto:, not labels starting "Call")
57 / 305 readable homepages with online_booking_widget = true (or non-empty) in homepages.csv; rule: an online booking/scheduling vendor detected: a network request, iframe or link to ServiceTitan Scheduler, Schedule Engine, Housecall Pro online booking, Jobber client hub / work request, Workiz, Netic, Calendly, Acuity, Setmore, Square Appointments, LeadConnector booking or Zoho Bookings while the homepage loaded
164 / 305 readable homepages with online_booking_any = true (or non-empty) in homepages.csv; rule: an online booking widget as above, or a button or link labelled book/schedule online/now/service/an appointment/repair/maintenance/tune-up (not tel:/mailto:, not labels starting "Call"); the control may open a booking widget or a request form
155 / 305 readable homepages with careers_link = true (or non-empty) in homepages.csv; rule: link labelled careers, jobs, join our team/crew, now hiring, employment, open positions, technicians wanted, hiring, apply now or work with us, or a link to a /careers, /jobs, /employment, /join-our-team or /now-hiring path
73 / 305 readable homepages with chat_widget = true (or non-empty) in homepages.csv; rule: a live-chat or web-chat widget: a network request to a chat vendor (Podium, Birdeye webchat, GoHighLevel/LeadConnector widgets, HubSpot chat, Intercom, Drift, Tawk.to, LiveChat, Tidio, Crisp, ApexChat, Ngage, Schedule Engine webchat ...) or a chat-widget element on the page (form iframes excluded)
204 / 305 readable homepages with residential_mention = true (or non-empty) in homepages.csv; rule: "residential" or "homeowner(s)" in the page text, or a link labelled residential
170 / 305 readable homepages with commercial_mention = true (or non-empty) in homepages.csv; rule: "commercial" or "industrial" in the page text, or a link labelled commercial
112 / 305 readable homepages with plumbing_mention = true (or non-empty) in homepages.csv; rule: "plumbing" in the page text or a link labelled plumbing/plumber
73 / 305 readable homepages with electrical_mention = true (or non-empty) in homepages.csv; rule: "electrical" in the page text or a link labelled electrical/electrician
8 / 305 readable homepages with corporate_chain = true (or non-empty) in homepages.csv; rule: multi-site, franchise or national-chain affiliation shown: the host is a flagged franchise/national host (One Hour Heating & Air, Aire Serv, ARS/Rescue Rooter, Service Experts, Benjamin Franklin, Mister Sparky ...) or has 5+ mapped locations, the page names a national HVAC chain or PE platform with an ownership cue, or "member/part/location of the X family/network/group" or "franchise"
Comparison of DRV-003 on this page with the published video-player shares on /research/roofing-video-statistics (37.6%), dental (35.0%), physical-therapy (31.2%), chiropractic (31.2%), veterinary (24.1%), mental-health-practice (22.4%), optometry (20.2%), audiology (19.3%) and accounting-firm (12.2%) video statistics pages
This edition contains no Mark Studios customer data.
Limitations
Federal statistics do not separate HVAC from plumbing. Every industry count (NAICS 238220) covers both trades; only the occupation counts (SOC 49-9021) are HVAC alone.
Our homepage sample comes from a volunteer map. OpenStreetMap covers HVAC contractors someone mapped with a website, so the shares describe that sample, not every U.S. HVAC business; 30 of the 400 sampled sites showed a bot wall, and some booking widgets load only after a click, so the booking share is a floor.
Nobody measures what video does for an HVAC contractor. No study we found measures calls, bookings or jobs won from HVAC video; the popular conversion and trust figures are unsourced or come from other industries (see the last section).
Most surveys are run by sellers. FIELDBOSS, ServiceTitan, Housecall Pro, Scorpion and HomeAdvisor sell to contractors, AHRI represents manufacturers and BNP Media publishes HVAC trade magazines; each is named beside its figure, and several contractor surveys cover all residential trades, not HVAC alone.
Federal counts differ by design. OEWS counts wage and salary jobs, Employment Projections adds the self-employed, QCEW counts establishments all year and County Business Patterns in one March pay period, so the same industry has several correct sizes.
EIA's latest heating and cooling equipment data are from 2020; the 2024 survey's results are due in 2027.
How to cite this page
For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/hvac-video-statistics#EQP-001. To cite the page as a whole:
Mark Studios. "HVAC Video Statistics." Last verified Nov 2, 2026. https://www.markstudios.com/research/hvac-video-statistics
APA
Mark Studios. (2026, November 2). HVAC video statistics. https://www.markstudios.com/research/hvac-video-statistics
MLA
“HVAC Video Statistics.” Mark Studios, 2 Nov. 2026, www.markstudios.com/research/hvac-video-statistics.
Chicago
Mark Studios. “HVAC Video Statistics.” Last modified November 2, 2026. https://www.markstudios.com/research/hvac-video-statistics.
BibTeX
@misc{markstudios_hvac_video_statistics_2026,
author = {{Mark Studios}},
title = {{HVAC Video Statistics}},
year = {2026},
month = nov,
url = {https://www.markstudios.com/research/hvac-video-statistics},
note = {Last verified 2026-11-02}
}
Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.
We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.
Nov 2, 2026: First published with 384 figures from 51 publishers, each checked against its original source.
Frequently asked questions
How many HVAC companies use video on their website?
In our November 2, 2026 read of 305 U.S. HVAC contractor homepages drawn at random from OpenStreetMap, 29.5% showed a video player. 10.8% played a muted background loop, 9.5% embedded a YouTube player and 30.2% linked to a YouTube channel.
How many HVAC technicians are there in the U.S.?
BLS counted 409,670 wage and salary HVAC mechanic and installer jobs in May 2025, and 440.9 thousand including the self-employed in 2025. QCEW counted an average of 123,866 private plumbing, heating and air-conditioning contractor establishments in 2025, a count that includes plumbers.
How much do HVAC technicians make?
The median U.S. HVAC mechanic and installer earned $61,010 a year in May 2025 and the mean was $64,780. In Florida the median was $56,670.
Do heat pumps outsell gas furnaces?
Yes, every year since 2022 by AHRI's shipment counts. In 2025 manufacturers shipped 3,644,596 air-source heat pumps and 3,247,426 gas furnaces; in 2021 furnaces still led, 4,008,894 to 3,916,766 heat pumps.
How much does a new HVAC system cost?
Homeowners in the 2023 American Housing Survey spent an average of $8,398 on an HVAC project; HomeAdvisor's guide puts an install or replacement at $7,500 and a heat pump at $6,086.
How long does an HVAC system last?
ServiceTitan's 2026 data on observed replacements put the median age at replacement at 13.3 years for heat pumps and 17.7 for furnaces; the popular "15-20 years" is NAHB's 2007 furnace estimate from a phone survey.
Can HVAC companies still install R-410A systems?
Since January 1, 2025, EPA bars installing new residential AC and heat pump systems that use refrigerants with a global warming potential of 700 or more, but systems whose components were all made or imported before that date have no installation deadline.
Is the federal heat pump tax credit still available?
No. Public Law 119-21 ended the 25C Energy Efficient Home Improvement Credit for property placed in service after December 31, 2025. 267,780 returns claimed it for a heat pump for tax year 2023.
