Every figure on this page links to the organization that produced it, and each was re-checked against that source before publishing. How pizzerias use video, and the numbers behind the trade: our YouTube Data API read of the 485 most-viewed ‘pizza shop’, ‘pizzeria’ and ‘pizza making’ videos and of a year of uploads from the U.S. pizzerias among them; the last government count of pizza restaurants and BLS and Census counts of all restaurants in the U.S., Florida and Palm Beach, Broward and Martin counties; who works in restaurants and what they earn; what restaurant meals cost; our count of Florida’s pizza-named food service licences and their inspections; how many Americans eat pizza on a given day, from USDA’s dietary survey; what Domino’s, Papa John’s, Pizza Hut’s owner and the smaller pizza chains told the SEC about stores, digital orders and advertising, and our count of annual reports that mention pizzerias; what the pizza chains spend on advertising and what children see of food marketing on YouTube and TikTok; the menu-labelling, food-safety, delivery-app and endorsement rules pizzerias work under; and where the popular pizza numbers came from.
In our November 12, 2026 read of YouTube’s 485 most-viewed ‘pizza shop’, ‘pizzeria’ and ‘pizza making’ videos, pizzerias speaking as themselves drew 0.7% of the views of the 435 on-topic videos, and food, eating, travel, lifestyle and general creators together 66.7%. (Mark Studios)See details
7 pizzeria channels appear in the sample, all independents. None of the pizza chains has its own channel in it, and of the 24 titles that name a chain, 21 came from creators. (Mark Studios)See details
The most-viewed pizzeria was Krispy Pizza in Brooklyn, with 49,315,266 views on two videos, 43,522,801 of them on one short. (Mark Studios)See details
Videos of 60 seconds or less were 58.4% of the on-topic videos and drew 65.3% of on-topic views. (Mark Studios)See details
The 2 U.S.-placed pizzeria channels in the sample uploaded 524 videos in the year to November 12, 2026; the median upload had 42,813 views, and 63.0% ran 60 seconds or less. (Mark Studios)See details
USDA’s What We Eat in America survey found that 11% of Americans aged 2 and over ate pizza on any given day in 2017 to March 2020, against 13% in 2007 to 2010, when 20% of children and teens aged 2 to 19 did. (USDA ARS)See details
The last government count of pizza restaurants is the 2012 Economic Census: 48,510 U.S. restaurants with paid employees whose principal menu type was pizza (35,504 limited-service and 13,006 full-service), with about $32.4 billion ($32,398,800,000) in sales between them. The 2017 and 2022 Economic Censuses publish no pizza line. (Census Bureau)See details
BLS counted 269,945 private U.S. limited-service restaurants with employees and 264,800 full-service restaurants in 2025, all restaurants rather than pizzerias alone; the limited-service count rose 21.6% from 2014. (BLS)See details
Florida’s DBPR licence files listed 3,331 current permanent food service licences with ‘pizz’ in the business name on November 9, 2026, 6.3% of all such licences: 227 in Palm Beach County, 284 in Broward and 33 in Martin (our name match). (Mark Studios, from Florida DBPR)See details
32.2% of those pizza-named licences were non-seating takeout or counter licences, against 12.3% of all Florida permanent food service licences, and national chain brands carried 34.6% of them (our name match). (Mark Studios, from Florida DBPR)See details
Domino’s says more than 85% of its 2025 U.S. retail sales came from digital channels, up from about 50% in 2015, and Papa John’s says more than 85% of its domestic sales now start in digital ordering, against over 60% in 2019. (SEC filings)See details
Domino’s U.S. stores generally put 6.0% of their sales into national marketing and advertising, and Domino’s booked $559.5 million of U.S. franchise advertising expense in 2025. (Domino’s 10-K)See details
The five pizza chains among the top U.S. fast-food advertisers spent $981.6 million on measured-media advertising in 2019, $441.6 million of it by Domino’s, by the UConn Rudd Center’s Fast Food FACTS count (the total is our sum). (UConn Rudd Center)See details
FDA’s menu labelling rule covers chains with 20 or more locations and has applied since May 7, 2018; it lets a pizza chain post calories for the whole pie or per slice, and it counts menus on the Internet as menus. (FDA)See details
The “100 acres of pizza a day” claim has no counter we could find: the earliest copy we read, a 2004 consultancy newsletter, names no source. USDA’s measured figure is the 11% of Americans who eat pizza on a given day. (Mark Studios)See details
Who gets the views on YouTube's most-viewed pizza videos?
Creators, by a wide margin: in our November 12, 2026 YouTube Data API read of the most-viewed videos for 'pizza shop', 'pizzeria' and 'pizza making', food, eating, travel, lifestyle and general creators together drew 66.7% of the on-topic views, and pizzerias speaking as themselves drew 0.7%. Food and cooking creators drew 31.5%, general, comedy and business creators 25.0%, and eating, mukbang and food-review creators 8.7%. Kids' shows and cartoons drew 5.0%, and family channels built around a child, which we publish as counts only, drew 23.8% (our calculation).
This is a view-sorted global search snapshot, not a census of pizza video: we took the top four pages of YouTube's view-sorted results for each phrase that day, 485 unique videos from 336 channels. 435 of them were about pizza, pizza making, pizzerias or the pizza trade, and they drew 91.7% of all views in the sample; the median one had 14,896,508 views (our calculation).
Views bunch at the top. MrBeast drew 10.9% of all on-topic views with two shorts, and albert_cancook, a food creator, drew 10.4% with six; the third most-viewed channel, a family channel built around children that we do not name, drew 9.2%. The three most-viewed channels drew 30.6% and the ten most-viewed 43.6% (our calculation).
How do pizzerias themselves do in YouTube's pizza results?
Barely visible: only 7 pizzeria channels made the top four pages for any of the three phrases on November 12, 2026, and they uploaded 8 of the 435 on-topic videos. All of them are independents; Domino's, Pizza Hut, Papa John's and Little Caesars have no channel of their own in the sample, though 24 on-topic titles named a pizza chain, 21 of them from creators. The most-viewed pizzeria was Krispy Pizza, a long-running Brooklyn pizzeria that by its own description also has New Jersey locations: 49,315,266 views on two videos, nearly all from one short, 'Serving the best pizza in NYC', with 43,522,801 views. Next came Beks Pizza & Burger, a pizza and burger cloud kitchen in India (12,967,138 views); the others are a Karachi pizza and grill restaurant, a street-pizza van in the United Kingdom, a Roman pizzeria in Ostia, jenniespizza in San Jose, California, and a pizza outlet in Deoband, India. 75.0% of the pizzerias' own videos ran 60 seconds or less. Chefs, pizzaiolos and pizza schools, among them Vito Iacopelli, Vincenzo Capuano and The Pizza University, drew 2.2% of the views (our calculation).
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How much of YouTube's "pizzeria" results is about pizza?
Most of it: 11.5% of the unique videos YouTube returned for 'pizzeria' on November 12, 2026 were not about pizza, with 7.2% of that list's views, and 17 of them were games such as Roblox pizzeria escapes and Five Nights at Freddy's. In the 'pizza shop' list 12.8% of the videos were off-topic and in the 'pizza making' list 3.0%. Across the three lists 28 off-topic videos were games, and the rest were songs, a feature film named Pizza, a TV cartoon clip and videos that never mention pizza (our calculation).
Each phrase pulls a different crowd. Creators drew 56.5% of the on-topic views in the 'pizza shop' list, 77.0% in the 'pizzeria' list and 73.9% in the 'pizza making' list. Kids' shows and withheld family channels drew 41.5% of the 'pizza shop' list, most of it pretend-play pizza shops and drive-thrus (our calculation).
Where are the channels behind the most-viewed pizza videos?
Mostly in the United States by views: channels placed there by their own text or country setting drew 54.7% of the on-topic views in our November 12, 2026 sample, from 84 channels, and channels placed in India drew 16.2%, the most of any other country. 2 of the pizzeria channels were U.S.-placed: Krispy Pizza and jenniespizza, a San Jose, California pizzeria. 0 pizzeria channels in the sample say they are in Florida, and none names Palm Beach, Broward or Martin County. The only Florida place in the sample is a Sarasota Herald-Tribune short of a Domino's worker in Sarasota making pizzas at speed, with 25,566,575 views (our calculation).
How long are the most-viewed pizza videos, and what are they about?
Mostly a minute or less: 58.4% of the on-topic videos in our November 12, 2026 sample ran 60 seconds or less, and they drew 65.3% of the on-topic views; the median short one had 18,450,748 views, against 10,295,793 for the median longer one. 62.8% of the on-topic videos were published in 2024 or later (our calculation).
Home cooking leads the titles: 84 on-topic titles named a recipe, a how-to or home or easy cooking (10.2% of the views), and 66 named making, baking or building a pizza, a kitchen or how it is made (13.1%). 58 named a pizza shop, a restaurant, a pizzeria, delivery or a drive-thru, and they drew 21.9% of the views, much of it pretend-play pizza shops on kids' and family channels: titles naming pretend play or toys numbered only 17 but drew 14.5%. 37 titles carried a price, a deal, a cost or a money figure, mostly cheap-versus-expensive tests (6.0% of views); 30 named a review, a rating or the best or worst pizza; 28 named dough, a pizza base, stretching or tossing; 24 named a challenge or eating; and 19 named a giant, the largest or the biggest pizza. Only 13 named an oven, wood fire, a brick, stone or steel, fewer than the 16 that named pizza without an oven, on a tawa or in a kadai, pan or air fryer, mostly Indian home recipes. By style, 14 titles named New York, 14 Neapolitan pizza or Naples, and 7 Chicago or deep dish (our calculation).
How often do U.S. pizzerias in YouTube's top results post?
Almost daily: the 2 U.S.-placed pizzeria channels in our sample uploaded 524 videos between them in the year to November 12, 2026. Krispy Pizza uploaded 238, and its median upload had 506,246 views; 59 passed a million views, and 26.9% ran 60 seconds or less. jenniespizza uploaded 286, 93.0% of them 60 seconds or less, with a median of 14,868 views. Across all those uploads the median had 42,813 views and 63.0% ran 60 seconds or less. This is a two-channel list from one search, not a survey of U.S. pizzerias (our calculation).
Method and limits: YouTube Data API, read November 12, 2026, three search phrases, global (no region filter). We did not watch the videos; channel classes were set by hand from each channel's own text, and the uploader decides the class, so a creator's visit to a pizzeria counts as the creator's, not the pizzeria's. We do not name private customers or workers that pizzerias, creators or newspapers film. Family channels built around a real child, including child-led pretend-play channels, and personal uploads by private people are published as counts only, 54 videos in all, with no title, channel, date or views; shares on this page include their views. 60 sample videos were set by their uploaders as made for kids, 47 of them on-topic. YouTube's uploader label for altered or synthetic content appeared on 0 videos (the field was absent on every one). Many titles are in Hindi, Bengali, Tamil, Korean, Arabic, Spanish or Italian; the title topics read their English words, hashtags and a few listed words, so topic counts are floors. View counts are lifetime snapshots and include ad views. Restaurant video in general has its own page: food video marketing statistics. The data are in youtube-pizzeria-videos.csv, youtube-pizzeria-channels.csv and youtube-pizzeria-us-pizzeria-channels.csv.
How much do the big pizza chains spend on advertising?
Domino's spent $441.6 million on measured-media advertising in 2019, second only to McDonald's among U.S. fast-food restaurants, the UConn Rudd Center found in its Fast Food FACTS 2021 analysis of Nielsen data (UConn Rudd Center, Fast Food FACTS 2021). The five pizza chains among the report's top fast-food advertisers spent $981.6 million between them that year (our calculation): Pizza Hut $194.6 million, Little Caesars $174.7 million, Papa John's $148.8 million and Cicis Pizza $21.9 million (Rudd Center). TV took 98% of Domino's spending (Rudd Center).
The chains moved in different directions after 2012. Domino's spending rose 131% from 2012 to 2019 and Little Caesars' rose 98%, while Pizza Hut's fell 21% and Papa John's fell 3% (Rudd Center). Of the 274 fast-food restaurants that advertised in 2019, the biggest spenders the report names, McDonald's, Domino's, Burger King, Taco Bell, Sonic and Little Caesars, accounted for 46% of all fast-food ad spending (Rudd Center).
Pizza chains also led the advertising of ordering apps. Domino's spent $121 million promoting its digital ordering options, 27% of its 2019 advertising, and Little Caesars put 18% of its budget into ads for its app and website, against 4% for fast-food restaurants as a whole (Rudd Center). Pizza was 11% of the fast-food TV ads for individual menu items that U.S. preschoolers, children and teens viewed (Rudd Center). Preschoolers saw 37% more Domino's TV ads in 2019 than in 2012, while teens saw 75% fewer Pizza Hut ads (Rudd Center).
These are measured media only, mostly TV: the Nielsen figures do not count a chain's own social posts, its videos or paid creator deals, and they stop in 2019, the newest year the report covers. The chains' own filings give their newer advertising fund rates; see the SEC filings section on this page.
How big were the pizza chains' own social video accounts?
In March 2021 Pizza Hut's Facebook page had 32.3 million followers (32,300 thousand), but its YouTube channel had only 83 thousand subscribers, against 250 thousand for Domino's, the Rudd Center counted (UConn Rudd Center, social media supplement). On TikTok, Pizza Hut had 146 thousand followers and Little Caesars 145 thousand, while Domino's had 16 thousand (Rudd Center). 23 of the top fast-food advertisers in the report had TikTok accounts by then, and all had Facebook, Twitter, Instagram and YouTube accounts (Rudd Center). Follower counts are a snapshot of audience size, not of views or sales; our own YouTube count on this page is newer.
What do studies find about the food marketing young people see on YouTube and TikTok?
Fast food made up 28.8% of the food items marketed to U.S. youth on digital media in 2024-25, the largest category, in a 2026 University of Illinois Chicago study that captured the screens of 1,011 young people aged 8 to 17 between November 2024 and October 2025; the median young person saw an estimated 3,883 food marketing exposures a year (JAMA Pediatrics, Powell et al.). Social media platforms carried 82.6% of those exposures, TikTok 30.4% and YouTube 22.6% (Powell et al.). The abstract does not break fast food out by cuisine, so it gives no pizza share.
Younger children meet food brands inside the videos themselves. In a Rudd Center study of 101 U.S. children aged 3 to 8, each watched YouTube or YouTube Kids on their own device for 30 minutes between June and October 2022; 75% of the 6- to 8-year-olds and 36% of the 3- to 5-year-olds were exposed to branded food content (Journal of the Academy of Nutrition and Dietetics, Fleming-Milici et al.). 61% of the exposures were brands embedded within videos, against 23% in thumbnails and 17% in ads; candy, sugary drinks, fast food and snacks made up 74%, and lifestyle videos, including influencers, supplied 77% of the in-video exposures (Fleming-Milici et al.). None of the videos with embedded food brands disclosed company-sponsored content, the authors report.
Teens follow the brands back. In a Rudd Center online survey of 1,564 U.S. adolescents aged 13 to 17, published in 2019, 54% had liked, shared or followed a fast-food brand on social media, more than any other food category (Appetite, Fleming-Milici and Harris). An NYU team estimated that 6.2 million adolescents followed 27 of the most heavily advertised U.S. fast food, snack and drink brands on Twitter and Instagram in 2019 (International Journal of Environmental Research and Public Health, Rummo et al.), and an earlier NYU count found 568 social media accounts run by 200 U.S. fast food, beverage and snack brands in 2016, with 67.9% of the foods in a sample of their posts unhealthy (Pediatric Obesity, Bragg et al.). We found no peer-reviewed study in PubMed of independent pizzerias' own video or social media marketing.
How many Americans order food online, and what do studies say about pizza delivery?
In 2021, 21% of U.S. adults bought at least one meal through an online food delivery service in the past week, up from 17% in 2018, in the International Food Policy Study's surveys of 83,337 adults in five countries (Preventive Medicine Reports, Gupta et al.). In its 2022 survey of 19,877 adults, 62% of Americans had used some form of online food retail or delivery, and across the five countries online orders from restaurants were the most common kind, at 36% of participants (International Journal of Obesity, Bennett et al.).
Young people use the apps often. A University of Texas panel of 1,576 U.S. young adults aged 18 to 25, surveyed January to April 2022, used food delivery apps about twice a week (Journal of Community Health, Buettner et al.). In a national NORC AmeriSpeak survey of 1,027 U.S. adolescents aged 13 to 17 in July and August 2025, nearly 1 in 4 had used mobile food delivery during school hours, and 58.8% had used it to order fast food (Journal of Medical Internet Research, Matsuzaki et al.).
Studies that name pizza are few and mostly outside the United States. In a 2020 study of 1,754 advertisements on a Brazilian delivery platform, free delivery was most common in ads for pizza and for sweets and snacks, and combo deals were more common in pizza ads (British Journal of Nutrition, Horta et al.). In South Korea, a 2016 case study traced how a campaign that spread on social media ended pizza companies' 30-minute delivery guarantee over the danger to delivery workers (International Journal of Health Services, Park et al.). On menus, a 2019 Harvard and Johns Hopkins study of 2,085 menu items at U.S. pizza restaurant chains found the chains added lower-calorie pizza options in 2017, ahead of federal menu labeling, with no other significant calorie changes from 2013 to 2017 (Preventive Medicine Reports, Tran et al.).
What we left out: PMQ Pizza Magazine's Pizza Power Report, the trade's usual count of U.S. pizzerias and independents' share, because PMQ's terms of use sit on its owner WTWH Media's site, whose robots.txt bars AI agents, so we could not read them; Pizza Today, because its owner Emerald X's terms of use forbid robots and scrapers; and Toast's restaurant reports, whose site answered our requests with a bot challenge.
How many Americans eat pizza on a given day?
11% of Americans aged 2 and over ate pizza on any given day in 2017 to March 2020, USDA's newest pizza brief found from the one-day dietary recalls of 13,444 people in the National Health and Nutrition Examination Survey (NHANES), published in November 2024 (USDA Agricultural Research Service). The same measure stood at 13% in 2007 to 2010, from 17,571 people (USDA Agricultural Research Service, 2014), 2 percentage points higher (our calculation); USDA does not test whether that change is significant. Pizza is a young person's food: in 2007 to 2010, 20% of children and teenagers aged 2 to 19 ate it on a given day against 11% of adults, peaking at about 22% among 6- to 19-year-olds (USDA Agricultural Research Service, 2014), and by 2017 to March 2020 the share fell to about 6% among adults aged 60 and over (USDA Agricultural Research Service). USDA's 2017-2018 cheese briefs give a close cross-check: 19% of children and teenagers (USDA Agricultural Research Service, children's brief) and 11% of adults (USDA Agricultural Research Service, adults' brief) ate a pizza with cheese on a given day.
Over two days the share is higher. In CDC's 2012 sodium report on 7,227 NHANES 2007-2008 participants aged 2 and over, 21.9% ate pizza on at least one of their two recorded days (CDC, Morbidity and Mortality Weekly Report). Eating out goes with it: among adults who had any restaurant food or drink that day in 2017-2018, 15% had pizza, against 5% of adults who had none (USDA Agricultural Research Service).
These are one-day snapshots of what people said they ate the day before their interview. They are not counts of pizzas or slices, and they do not say how many people eat pizza in a week or a year. The popular acres-of-pizza-a-day and pizzas-a-year figures are traced separately in what the popular pizza numbers really say.
How much of the day's calories and sodium does pizza supply?
For the people who eat it, pizza is a large part of that day: about 27% of their calories in 2017 to March 2020 (USDA Agricultural Research Service), the same as the approximately 27% USDA measured in 2007 to 2010 (USDA Agricultural Research Service, 2014). Spread across everyone, eaters and non-eaters, pizza supplied 6% of all the calories U.S. children ate and 4% of adults' calories in 2007 to 2010 (USDA Agricultural Research Service, 2014). On average, males who ate pizza had four slices at a sitting and females three, with USDA's slice set at about 1/6 of a large fast food or restaurant cheese pizza (USDA Agricultural Research Service); its 2014 brief put one slice of cheese pizza, an eighth of a medium pie, at approximately 220-370 calories depending on the crust (USDA Agricultural Research Service, 2014).
Sodium follows the same pattern. In 2017 to March 2020, on the day they ate it, pizza supplied 35% of the sodium children and teenagers took in and 37% of adults' (USDA Agricultural Research Service). Across the whole population, pizza supplied 4.9% of all the sodium Americans ate in 2007-2008, the third-largest food category behind breads and rolls and cold cuts and cured meats (CDC, Morbidity and Mortality Weekly Report, 2012); 5.4% in 2015-2016, second only to deli meat sandwiches, in a CDC analysis of 7,976 participants aged 1 and over, and 10.7% among 14- to 18-year-olds, more than any other category for that age (CDC, Morbidity and Mortality Weekly Report, Woodruff et al.); and 4.4% in August 2021 to August 2023, tied with savory snacks and soups behind deli meat sandwiches (Preventing Chronic Disease, Koyama et al.). In the same 2021-2023 survey, pizza was the fifth-largest source of protein for youth aged 2 to 19, at 6.0%, in an NCHS analysis of 1,763 young people (National Center for Health Statistics).
Children's pizza calories have moved over time. Using NHANES 2003-2004 to 2009-2010, a 2015 Pediatrics study found the calories children aged 2 to 11 got from pizza fell 25%, and that on days they ate pizza, children took in a net 84 more calories and teenagers aged 12 to 19 a net 230 more than on days they did not (Pediatrics, Powell et al.); the abstract does not give the number of children. In NHANES 2015-2018, pizza was one of the top 5 sources of calories for 5,038 youth aged 2 to 18, listed third, after sweet bakery products and savory snacks (American Journal of Clinical Nutrition, Wambogo et al.).
Where do Americans get the pizza they eat, and when do they eat it?
Mostly from restaurants. In 2017 to March 2020, 56% of the pizza Americans ate came from a restaurant, take-out or sit-down, 26% from a grocery store (frozen pizza, ingredients for a homemade one or a slice from a counter), 12% from a school or daycare and 6% from other places such as sports and entertainment venues or convenience stores (USDA Agricultural Research Service). Almost 90% was eaten at lunch or dinner: children and teenagers ate 41% of theirs at lunch and 48% at dinner, adults most of theirs at dinner, and snacks accounted for 4% (USDA Agricultural Research Service). Where it is eaten is a different question from where it is bought: in 2007 to 2010, 59% of pizza was eaten at home, a count of where it was eaten rather than where it came from (USDA Agricultural Research Service, 2014).
Older studies point the same way. CDC found that 51.2% of the sodium Americans got from pizza in 2007-2008 came from pizza obtained at fast food or pizza restaurants (CDC, Morbidity and Mortality Weekly Report, 2012), and a 2014 University of North Carolina study of 3,077 children aged 2 to 18 in NHANES 2009-2010 found schools supplied about 20% of children's pizza, before the newer school meal standards took effect (Journal of the Academy of Nutrition and Dietetics, Poti et al.). NHANES groups all restaurants together, so "restaurant" here means chains and every other kind of restaurant, not pizzerias alone.
How much cheese goes on pizza, and how much mozzarella is available?
Pizza is the largest single source of the cheese American children eat, ahead of every other food category in USDA's breakdown. In 2017-2018, pizza supplied 29% of the cheese eaten by children and teenagers aged 2 to 19 (2,380 in the sample) (USDA Agricultural Research Service) and 19% of adults' cheese, second to sandwiches (4,742 adults) (USDA Agricultural Research Service); an adult's pizza carried 53 g of cheese on average, the most of any mixed dish (USDA Agricultural Research Service).
Mozzarella is the largest single variety in USDA's cheese availability series. The Economic Research Service puts mozzarella at 12.5 pounds per person in 2024, up from 7.9 pounds in 1995, a rise of 58.7% (our calculation) (USDA Economic Research Service). It made up 31.4% of the 39.9 pounds of natural cheese available per person in 2024 (our calculation), and it has topped cheddar, 10.9 pounds in 2024, for 15 years running, 2010 to 2024 (our calculation). These are supply-and-disappearance estimates of what is available to eat, not what people ate, and not all mozzarella goes on pizza.
How many people work in U.S. restaurants, and what are they paid?
Private U.S. limited-service restaurants, the class that holds counter, carryout and delivery pizzerias along with every other fast-food and counter restaurant, employed an annual average of 4.6 million workers (4,598,072) in 2025, according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW), which counts jobs covered by unemployment insurance (BLS). The average weekly wage was $466 (BLS). Full-service restaurants employed 5.3 million (5,338,653) (BLS) at an average weekly wage of $604 (BLS). These are all limited-service and all full-service restaurants, not pizzerias alone; part-time jobs count as whole jobs, and the wages are before tips that employers do not report as wages.
The Census Bureau's County Business Patterns counted 5.0 million paid employees (4,965,080) at U.S. limited-service restaurants in the pay period including March 12, 2023 (Census). Owners who pay themselves no wage are in neither count.
How many restaurant jobs are there in Florida and in Palm Beach, Broward and Martin counties?
Florida's private limited-service restaurants employed an annual average of 281,786 workers in 2025, per BLS QCEW (BLS), at an average weekly wage of $484 (BLS). Full-service restaurants employed 452,258 (BLS) at $694 a week (BLS).
County, 2025
Jobs at limited-service restaurants (NAICS 722513)
The county figures are annual averages for all private limited-service restaurants with employees, not pizzerias alone.
Which jobs do restaurant workers do, and what do they earn?
BLS does not publish occupations for pizzerias. Its table for restaurants and other eating places (NAICS 722500) holds all restaurants: full-service, limited-service, cafeterias and buffets, and snack and coffee bars. In May 2025 that industry had 11.0 million wage and salary jobs (11,040,380), with a median annual wage of $34,670, per BLS Occupational Employment and Wage Statistics (OEWS) (BLS) (BLS). Fast food and counter workers held 29.0% of the jobs (our calculation). Driver/sales workers, the occupation that includes restaurant delivery drivers, held 1.5% (our calculation). OEWS counts wage and salary workers only; self-employed owners and independent contractors are not in it.
Occupation, U.S. restaurants and other eating places (NAICS 722500), May 2025
Cooks, counter staff, delivery drivers and the managers who run the shift are the people a pizzeria's dough-stretching and oven videos usually show at work. The OEWS wages include tips only where employers report them as wages.
How many pizza restaurants are there in the United States?
The newest government count is from 2012: the Economic Census found 48,510 U.S. restaurants with paid employees whose principal menu type was pizza (our calculation, adding the census's two restaurant classes). 35,504 of them were limited-service restaurants, the counter, carryout and delivery shops (Census), and 13,006 were full-service restaurants with table service (Census). Pizza was the principal menu type of 15.8% of the 224,766 limited-service restaurants the census counted (Census) and of 5.6% of the 231,927 full-service restaurants (Census) (our calculation).
The pizza restaurants sold $21,225,007 thousand (about $21.2 billion) at limited-service shops (Census) and $11,173,793 thousand (about $11.2 billion) at full-service restaurants (Census) in 2012, $32,398,800 thousand (about $32.4 billion) in all, before inflation (our calculation). A limited-service pizza restaurant averaged $597,820 in sales (our calculation). Florida had 1,983 pizza restaurants with paid employees in 2012 (our calculation): 1,379 limited-service (Census) and 604 full-service (Census). Florida's limited-service pizza restaurants were 3.9% of the U.S. total (our calculation).
Read these counts with three limits. Not every restaurant answered the menu question: the census reported response coverage of 76.6% for limited-service restaurants (Census) and 69.3% for full-service restaurants (Census), and its menu-type lines add up exactly to the all-restaurant totals, so the Census Bureau assigned a menu type to the rest. The table is for the United States and the states only, with no county figures. And it has not been repeated: the 2017 and 2022 Economic Census publish no menu-type table, and their product lines for restaurants have no pizza line, so there is no newer government count of pizzerias. Every other restaurant count below is of all restaurants of a kind, not pizzerias. Owner-only shops with no employees are not in any of these counts.
How many restaurants are there in the United States?
The United States averaged 269,945 private limited-service restaurants with employees in 2025 and 264,800 full-service restaurants, according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW) (BLS) (BLS). There is no pizza industry code: pizzerias are counted in these two classes (NAICS 722513 and 722511) with every burger, sandwich, taco and coffee counter and every sit-down restaurant, so these are counts of all limited-service and all full-service restaurants. Limited-service restaurants rose 21.6% from 222,037 in 2014, the first year of the QCEW open-data files (BLS), and full-service restaurants 13.8% from 232,721 (BLS) (our calculation).
The Census Bureau's County Business Patterns, which counts establishments with paid employees each March, goes back further. It counted 270,088 limited-service restaurants (Census) and 258,626 full-service restaurants (Census) in 2023, against 172,695 (Census) and 193,024 (Census) in 1998, the first year coded by industry under NAICS: rises of 56.4% and 34.0% (our calculation). The 1998 counts use the older codes for the same two kinds of restaurant (722211 and 722110), which NAICS 2012 replaced, so the comparison crosses a change in classification. Under the new codes, the census counted 224,877 limited-service (Census) and 231,711 full-service restaurants (Census) in 2012. Many are small: 65,630 of the 2023 limited-service restaurants had fewer than 5 employees (Census), or 24.3% (our calculation).
How many restaurants are there in Florida and in Palm Beach, Broward and Martin counties?
Florida averaged 16,835 private limited-service restaurants with employees and 20,610 full-service restaurants in 2025, per BLS QCEW (BLS) (BLS). Limited-service restaurants were up 25.9% from 13,371 in 2014 (BLS) and full-service restaurants 14.9% from 17,943 (BLS) (our calculation). County Business Patterns counted 15,969 limited-service (Census) and 18,200 full-service restaurants in Florida in March 2023 (Census).
Establishment counts are private establishments with employees (QCEW annual averages) and are counts of all restaurants of each kind, not pizzerias. Per-100,000 rates are our calculation from QCEW and the Census Bureau's Vintage 2025 population estimates. Palm Beach County had the fewest limited-service restaurants per resident of the five areas and Martin County the most full-service restaurants per resident; Martin's rates rest on small counts, so one opening or closing moves them. Florida's pizza-named restaurant licences, our own count from state records, are in the licence section.
How many restaurants are run by owners with no employees?
The Census Bureau counted 59,535 limited-service restaurant businesses with no paid employees in the United States in 2024 (Census) and 69,716 full-service ones (Census), per its Nonemployer Statistics, built from business tax returns. In 2023 there were 52,005 limited-service nonemployers (Census), so owner-only businesses were 16.1% of limited-service restaurant businesses and establishments that year, against the 270,088 establishments with paid employees (our calculation, Nonemployer Statistics 2023 against County Business Patterns 2023). Florida had 5,332 limited-service nonemployers in 2024 (Census). These cover every owner-only business filed as a limited-service or full-service restaurant, not pizzerias alone.
How much do U.S. restaurants sell, and how much of it leaves the building?
U.S. limited-service restaurants with paid employees sold $358,864,144 thousand (about $358.9 billion) in 2022, according to the 2022 Economic Census (Census), across 271,243 establishments (Census), an average of $1,323,036 each (our calculation). Full-service restaurants sold $372,803,601 thousand (about $372.8 billion) (Census) across 254,201 establishments (Census). Florida's limited-service restaurants sold $21,891,398 thousand (about $21.9 billion) (Census). These are all restaurants of each kind; the 2022 census publishes nothing for pizza.
Take-out, curbside pick-up and delivery (food for immediate consumption off the premises, other than through a drive-through) made up 27.1% of limited-service restaurants' 2022 sales (Census), up from 21.6% in 2017 (Census), per the Economic Census product lines. This is the government's nearest measure of the carryout and delivery trade that most pizzerias run on, but it covers every limited-service restaurant.
The Census Bureau's Annual Integrated Economic Survey publishes advertising spending only for food services and drinking places as one group (NAICS 722, which includes all restaurants, bars and caterers): employer firms spent $22,258,414 thousand (about $22.3 billion) on purchased advertising and promotion in 2024 (Census). It publishes no figure for restaurants alone or for pizzerias. The pizza chains' own advertising funds are in the filings section.
How have restaurant meal prices changed?
Limited service meals and snacks cost 53.5% more in 2025 than in 2015 by the Consumer Price Index for All Urban Consumers (CPI-U), and full service meals and snacks 47.9% more (our calculation, from BLS annual averages). The limited service index averaged 163.340 in 2015 (BLS) and 250.785 in 2025 (BLS); the full service index averaged 159.394 (BLS) and 235.688 (BLS).
Over the 12 months ending in September 2026, the food away from home index rose 3.5 percent (BLS), full service meals 3.8 percent (BLS) and limited service meals 3.2 percent (BLS). From September to October 2026, limited service meals rose 0.4% (BLS) and full service meals 0.7% (BLS), before seasonal adjustment. BLS did not collect October 2025 prices during the 2025 shutdown, so no 12-month change exists for October 2026. BLS publishes no pizza price index; these indexes price meals from every kind of restaurant.
How many new restaurants survive one, three and five years?
Of the accommodation and food services establishments (NAICS 72) that opened in the year ended March 2023, 68.8% were still operating three years later, in March 2026, according to BLS Business Employment Dynamics (BLS), so 31.2% had closed (our calculation). BLS does not publish survival rates for restaurants or pizzerias on their own: NAICS 72 is the closest sector it publishes, it includes hotels and bars as well as restaurants of every kind, and it counts only establishments with employees. Of the establishments that opened in the year ended March 2025, 85.3% were still operating a year later (BLS); of the March 2021 cohort, 56.3% were still operating after five years (BLS).
How many pizza restaurants are licensed in Florida?
On November 9, 2026, Florida's licence files listed 3,331 current permanent food service licences whose business name contains "pizza", "pizzeria" or another "pizz" word, 6.3% of the state's 52,690 current permanent food service licences (our calculation from the Division of Hotels and Restaurants' public licence extract). This is a name match, not a count of pizzerias: it misses pizzerias without "pizza" in their name, including chain stores filed under the brand alone, and it counts restaurants that sell pizza among other food, such as a sub shop or an Italian restaurant with "pizza" in its name. DBPR does not count pizzerias as such. Every restaurant holds the same permanent food service licence, type 2010, in one of two ranks, seating or non-seating (DBPR public records page).
The most common words in the matched names are pizza words, chain brands and menu words such as pasta, subs, wings, Italian, New York, coal and wood fired. We found no false hits of the "pizzazz" kind; a few dozen coined names built on the word pizza were kept.
For scale, DBPR's annual report counted 47,401 active seating licences and 6,751 permanent non-seating licences in fiscal year 2025-26 (July 2025 to June 2026) (DBPR annual report), up from 38,281 and 5,245 in fiscal year 2013-14 (DBPR annual report). All public food service licences, from caterers to food trucks and vending machines, came to 68,360 (DBPR annual report). The current-licence count from the extract is lower than the annual report's because it leaves out delinquent licences and was taken months after the fiscal year ended.
Are Florida's pizza restaurants mostly takeout?
About a third of them are. 32.2% of Florida's current pizza-named licences were non-seating (takeout or counter service, DBPR rank NOST) on November 9, 2026, against 12.3% of all permanent food service licences (our calculation, name match). The rest hold a seating licence.
How many Florida pizza licences belong to national chains?
1,154 of the 3,331 pizza-named licences, or 34.6%, carried the name of a national pizza chain (Domino's, Pizza Hut, Papa John's, Little Caesars, Hungry Howie's, Marco's Pizza, Jet's Pizza or Papa Murphy's) on November 9, 2026 (our calculation from DBPR's licence extract, name match). Another 569 chain stores were filed under the brand alone, such as "Domino's" and a store number, so the pizza name match missed them.
Counting each brand with or without the word pizza, Florida's licence files listed 494 Domino's licences, 322 Pizza Hut, 282 Papa John's, 244 Little Caesars, 172 Hungry Howie's and 165 Marco's Pizza (our calculation). A licence is one location, and these counts include stands that carry the brand inside arenas and shared Pizza Hut and Taco Bell units. A store whose licence carries only the franchisee's own business name is not counted, so the chains' own store counts in their filings are the better source for any one brand.
How many pizza restaurants are licensed in Palm Beach, Broward and Martin counties?
DBPR's licence file listed 227 current pizza-named licences in Palm Beach County, 284 in Broward County and 33 in Martin County on November 9, 2026 (our calculation, name match), placed by DBPR's own location county code (Palm Beach is code 60 in DBPR's code table (DBPR public records page)). Pizza-named licences were 6.2% of all current permanent food service licences in Palm Beach, 5.8% in Broward and 6.9% in Martin, against 6.3% statewide (our calculation).
Per resident, that is 14.4 pizza-named licences per 100,000 people in Palm Beach County, 14.1 in Broward and 19.8 in Martin, against 14.2 for Florida as a whole (our calculation, using Census Bureau Vintage 2025 populations for July 1, 2025). Martin's rate rests on 33 licences, so a single opening or closing moves it. For all restaurants in the three counties, DBPR's District 2 (Broward, Martin and Palm Beach) held 7,926 active seating licences and 1,079 permanent non-seating licences in fiscal year 2025-26 (DBPR annual report).
How many new pizza restaurants open in Florida each year?
DBPR approved 104 new permanent food service licences with a pizza name in fiscal year 2025-26, 3.9% of all new permanent food service licences it approved that year (our calculation from DBPR's new establishments files, name match). Between July 1 and November 11, 2026, it approved 34 more (our calculation). Pizza names are a smaller share of new licences than of current ones (6.3%).
How often do Florida inspectors find a high-priority violation at pizza restaurants?
Between July 1 and November 11, 2026, 45.3% of routine inspections of pizza-named licences found at least one high-priority violation, a little below the 50.7% for all permanent food service licences and the 48.3% for all public food service licences (our calculation from DBPR's public inspection extracts, name match, using the same method as our catering video statistics). High priority is the top tier of DBPR's violation classes (high priority, intermediate and basic). Over a full year, DBPR made 87,211 routine initial inspections of public food service establishments in fiscal year 2025-26 (DBPR annual report).
DBPR calls each inspection report a "snapshot" of conditions present at the time of the inspection, and says an establishment may have fewer or more violations on any other day (DBPR public records page). These are rates for a group of licences matched by name. They say nothing about any single restaurant or chain, and they do not show that any business is unsafe.
How often do public companies mention pizzerias in their annual reports?
Rarely: 252 Form 10-K annual reports filed from 2001 to 2025 contained “pizzeria” or “pizzerias”, by our count with the SEC’s EDGAR full-text search (our calculation), from 61 companies (our calculation). The yearly count went from 6 filings in 2001 to a peak of 16 in 2018 and was 8 in 2025 (our calculation). The phrase “pizza restaurant” or “pizza restaurants” appeared in 230 10-Ks filed from 2001 to 2025, from 59 companies (our calculation). That count peaked at 17 in 2003 and fell from 8 in 2001 to 4 in 2025 (our calculation).
How we counted: we queried EDGAR full-text search (efts.sec.gov) on November 12, 2026 for each exact phrase, read every page of hits, and counted each Form 10-K once by its filing year, even when the phrase appears in several of its documents. Full-text search covers filings from 2001 on, does no stemming and ignores punctuation, so “pizza parlor” and “pizza chain” are not counted. Most pizzerias are private and file nothing with the SEC, and so do several large chains, among them Little Caesars, Marco’s and Hungry Howie’s. The big public chains rarely use either phrase: Domino’s calls itself a pizza company. The per-year counts, registrants per year, filer names and query links are in edgar-pizzeria-10k-counts.csv.
Who mentions pizzerias in recent 10-Ks?
33 Form 10-K reports filed from January 2024 to November 12, 2026 contained “pizzeria(s)” or “pizza restaurant(s)”, from 14 companies (our calculation). We read the passage around every mention and gave each company one class. Only 3 were pizza chains or pizza franchisors: Domino’s, RAVE Restaurant Group and Noble Roman’s (our calculation).
4 were other restaurant, theatre or retail companies that run or once ran a pizza concept (our calculation). BJ’s Restaurants says its first restaurant, opened in 1978 in Orange County, California, was a small sit-down pizzeria serving Chicago style deep-dish pizza (BJ’s Restaurants Form 10-K, fiscal 2025). The theatre company Marcus Corporation runs three Zaffiro’s Pizzeria and Bar restaurants (Marcus Corporation Form 10-K, fiscal 2025). Chipotle’s 2023 impairment charges included closing all its “Pizzeria Locale” restaurants (Chipotle Form 10-K, fiscal 2023). The fourth is a Las Vegas cannabis retailer with an in-store pizzeria.
5 were landlords, investors or lenders naming a pizzeria tenant, holding or borrower, such as a REIT’s lease table or a business development company’s stake in Anthony’s Coal Fired Pizza (our calculation).
2 used a phrase in passing, in an officer’s biography or a contract’s definition of a competitor (our calculation).
None of the 2024-2026 hits came from a shell company planning to open a pizzeria. The passage, class and filing link for each filing are in edgar-pizzeria-10k-contexts.csv.
How many stores do the public pizza chains report?
What do the pizza chains’ filings say about video and social media?
The filings name television, digital and social media but give no video budget or view count. Papa John’s says its domestic marketing runs on national advertising via television, print, direct mail, digital, mobile, loyalty and “social media channels” (Papa John’s Form 10-K, fiscal 2025), that its digital marketing has “increased significantly” in recent years (Papa John’s Form 10-K, fiscal 2025), and that its marketing fund buys air time for “national television commercials” as well as social media advertising, text messaging and aggregator advertising (Papa John’s Form 10-K, fiscal 2025). It lists the accelerated impact of social media and “influencers” among its risks (Papa John’s Form 10-K, fiscal 2025).
Must a pizza chain post calories, and how does the rule treat a whole pie and a slice?
Yes, if the pizzeria belongs to a chain of 20 or more locations doing business under the same name with substantially the same menu, franchised stores included (eCFR). FDA's menu labelling rule, 21 CFR 101.11, has applied to those chains since May 7, 2018, the compliance date FDA set when it last extended it (Federal Register). An independent pizzeria with fewer locations is outside the rule unless it registers with FDA voluntarily. This section is rule, guidance and statute text as read on November 12, 2026. It is a plain summary, not legal advice.
Whole pies: calories may be declared for the pie as listed, as in the rule's own example, "pizza pie: 1600 cal" (eCFR).
Slices: a pie usually sold in slices may be labelled per slice instead, as long as the menu also gives the number of slices, as in "pizza pie: 200 cal/slice, 8 slices" (eCFR).
Toppings: a pizza listed with add-on toppings is a variable menu item. The menu gives calories for the basic pie, then for each listed topping (the rule's examples are pepperoni, sausage, green peppers, onions), stated as added calories (eCFR).
Combination meals: a deal with two listed options shows both values with a slash, as in "350/450 calories" (eCFR); three or more options are shown as a range.
Every covered menu and menu board must also carry the line "2,000 calories a day is used for general nutrition advice, but calorie needs vary" (eCFR).
The rule counts electronic menus and menus on the Internet as menus, alongside in-store and drive-through boards (eCFR).
Slices on display at the counter need calories per displayed item; the rule names a slice of pizza as its example (eCFR).
Do online menus, delivery apps, coupons and promo videos need calorie counts?
Online menus do, coupons generally do not, and delivery apps are voluntary under FDA's current guidance. FDA's supplemental guidance for industry tells a covered pizza parlor that uses both in-store menu boards and online menus that it must declare calories on both if customers can order online (FDA). Marketing material such as pizza coupons, window posters and mailed coupon flyers generally is not a menu and needs no calorie declarations (FDA). The guidance does not mention video. Its test is whether a piece is the primary writing a customer orders from. On our reading, a reel that only shows off a pie sits closer to the coupon example, while the online order page it links to is a menu.
Build-your-own pizzas have no single basic preparation, so FDA lets crust and sauce options be declared the way toppings are, as a range across sizes (FDA).
FDA's guidance repeats that the rule allows calories for the entire pizza or per slice, provided the number of slices is shown for each size (FDA).
On December 13, 2023 FDA released a draft second edition of the guidance (FDA). It adds questions on voluntarily giving nutrition information through third-party platforms such as ordering and delivery apps; it is a draft and does not require it (FDA).
When FDA wrote the rule, one public comment told it that 90 percent of pizza customers order over the phone or the Internet or from memory, and asked that calories go only on the menus used most. The comment gave no source, and FDA declined: the test is whether a menu is one customers order from, not how many use it (Federal Register).
Which food safety rules show up in a pizza kitchen video?
The FDA Food Code, now in its 2026 edition (FDA), sets the model temperatures behind a slice case or a topping rail: food held hot must stay at 57°C (135°F) or above (FDA) and food held cold at 5°C (41°F) or less (FDA). The Food Code binds only where a state or city adopts it. Florida's food service rules adopt the 2017 edition (flrules.org), and FDA held a call with state regulators on adopting the new edition on October 8, 2026 (FDA).
Food taken out of temperature control under "time as a public health control" must be served or thrown out within four hours (FDA).
Food that is cooked, cooled and then reheated for hot holding must reach at least 74°C (165°F) in all parts (FDA).
Bare hands on toppings: the Food Code bars bare-hand contact with ready-to-eat food, but its public health reasons give topping a pizza dough with cheese before baking as a case where the strict ban is not needed, because baking is the pathogen kill step (FDA). The exception covers food that is then cooked to the code's temperatures, not toppings added after the bake.
What does Florida law require of a pizzeria?
A Florida pizzeria needs a food service licence from the Division of Hotels and Restaurants: s. 509.013(5)(a) counts any place where food is served, called for or taken out by customers, or prepared for delivery as a public food service establishment, so takeout and delivery shops are covered (Florida Legislature). Operating without the licence is a misdemeanor of the second degree (Florida Legislature). Statute text as read on November 12, 2026; not legal advice.
Managers have 30 days after hiring to pass an approved food protection test (Florida Legislature), and other food service staff must be trained and certified within 60 days (Florida Legislature).
A delivery fee the shop adds automatically is an "operations charge" under s. 509.214, alongside service charges, automatic gratuities and card surcharges (the statute's list ends with delivery fees) (Florida Legislature).
Under s. 509.214(2), a shop that adds one must state its amount or percentage and its purpose on the menu and on the website or mobile app where orders are placed, in type at least as large as the menu descriptions (Florida Legislature). That version of the section took effect on July 1, 2026 (Laws of Florida).
What does Florida's food delivery app law say?
Since April 2, 2024, when the Governor approved chapter 2024-48 (Laws of Florida), s. 509.103 of the Florida Statutes has barred a delivery app from taking orders for a restaurant without the restaurant's express consent, given in writing or electronically (Florida Legislature). The law covers third-party apps that take orders from multiple food service establishments; orders a pizzeria takes and delivers itself are outside it (Florida Legislature).
By July 1, 2025, delivery apps had to give each restaurant a way to contact the customer (Florida Legislature), from preparation until 2 hours after pickup (Florida Legislature), and a way to respond to the customer's ratings or reviews (Florida Legislature).
An app must take a restaurant's listing down within 10 days of a request, unless their agreement says otherwise (Florida Legislature).
The Division of Hotels and Restaurants can fine an app up to $1,000 per offense, each day counting separately, after written notice and a chance to cure (Florida Legislature).
What rules cover a pizzeria's influencer videos, reviews and filmed customers?
The FTC's Endorsement Guides, 16 CFR Part 255, in their current form date from July 26, 2023 (eCFR). When a creator has a connection to the pizzeria that viewers would not expect, it must be disclosed clearly and conspicuously (eCFR), and free or discounted products, a free pie for a review included, count as that kind of connection (eCFR). In a video, the disclosure belongs in both the visual and audible portions (eCFR). Text as read on November 12, 2026; not legal advice.
Filmed customers: the Guides' own restaurant example says a TV ad built on diners' "spontaneous" opinions must tell viewers if the diners knew in advance they might appear in an ad (a sign on the door had warned them); no disclosure is needed if they learned only after answering (eCFR).
The FTC's Consumer Reviews and Testimonials rule, 16 CFR Part 465, took effect on October 21, 2024 (Federal Register). It bars rewarding customers for reviews conditioned on a particular sentiment (eCFR), reviews by an officer or manager that hide the connection (eCFR), and buying fake indicators of social media influence such as views and followers (eCFR).
A knowing violation of an FTC rule such as this one can cost up to $53,088 per violation (eCFR).
On YouTube, a creator paid to feature a pizzeria must tick the paid promotion box, which adds a disclosure label at the beginning of your video, in YouTube's words (YouTube Help).
What do the popular pizza numbers really say?
Three of the popular pizza numbers have no counter we could find, and the fourth comes from a video vendor’s client, not a pizzeria. The acreage of pizza Americans are said to eat each day, the share of pizzas said to carry pepperoni and the size of “the pizza industry” travel through listicles, sellers’ blogs and National Pizza Day news items, and so does the claim that video lifts conversions 80%. We traced each to the oldest source we could read and say below what that source counted. Several of the usual sources bar automated readers, so we did not read them: the pizza trade magazines PMQ Pizza Magazine (its governing terms sit on its owner’s site, whose robots rules bar our agents) and Pizza Today (its owner’s terms bar robots and scrapers), Nation’s Restaurant News, Restaurant Business, Eat This, Not That! and Neatorama in robots.txt, and Technomic in its terms; IBISWorld refuses scripted requests. That leaves the trade press of the 1990s unread, so every “earliest” below is the earliest we found.
“Americans eat 100 acres of pizza a day”
The earliest copy we could read is an April 2004 leisure-industry newsletter from White Hutchinson Leisure & Learning Group, a consultancy to family entertainment centers, which says Americans eat 100 acres (40.5 hectares) of pizza each day, or about 350 slices each second, with no source (White Hutchinson). FoodReference.com, a food trivia site, prints the same sentence, 100 acres a day or 350 slices per second, marked 2007 (FoodReference.com), next to the claim that U.S. pizza restaurants serve about 3 billion pizzas a year (FoodReference.com). The North Dakota Farm Bureau runs the sum the other way round: it starts from 350 slices a second (North Dakota Farm Bureau) and concludes that the nation eats around 100 acres a day (North Dakota Farm Bureau). None of these pages gives a slice size, a survey, a counter or a year, and our exact-phrase searches found no USDA page that states the acreage. Pizza fact sheets from the trade press are the likely origin, but we could not read them (see above).
Use instead: a measured share. USDA’s What We Eat in America dietary survey found that 11% of Americans aged 2 and over ate pizza on any given day in 2017 to March 2020, down from 13% in 2007 to 2010 (see the consumption section). If you quote the acreage at all, call it an unsourced estimate.
“Pizza is a $X billion industry”
The dollar figures differ because each counter measures something different, and the newest government count is from 2012. The 2012 Economic Census counted 48,510 U.S. restaurants with paid employees whose principal menu type was pizza, with about $32.4 billion in sales between them (see the industry section); later Economic Censuses dropped the menu-type table. Domino’s 2025 annual report, citing the market research firm Circana, says the U.S. quick service pizza category grew from $42.8 billion in 2024 (Domino’s 10-K) to $43.4 billion in 2025 (Domino’s 10-K); that counts consumer spending on quick service pizza, not every pizzeria, and Domino’s says it has not independently verified it.
The biggest numbers are global and count pizza sold through every channel. IMARC Group, a market-research firm selling the report, values the world pizza market at USD 161.8 Billion in 2025 (IMARC Group) and projects USD 235.0 Billion by 2034 (IMARC Group), with North America holding 32% of it (IMARC Group). Frozen pizza is a separate market again: IMARC projects U.S. frozen pizza sales of USD 11,012.8 Million by 2034 (IMARC Group). Use instead: name the counter and the scope, as in “U.S. quick service pizza sales were $43.4 billion in 2025, by Circana’s count as Domino’s reports it.” A global or frozen-pizza total is not a pizzeria number.
“Pepperoni is on 36% of pizzas”
No survey we could find stands behind the share. The earliest copy we read is the same 2004 White Hutchinson newsletter, which says pepperoni is America’s favorite topping, on 36% of all pizza orders (White Hutchinson), and FoodReference.com still prints 36% (FoodReference.com). Neither says whose orders were counted, how many or when. Use instead: a topping share needs a named survey with its sample and field dates. Treat “pepperoni is on 36% of pizzas” as an unsourced figure.
“Video lifts conversions 80%”
The figure is a best case from one video vendor, EyeView, about a client website, not a pizzeria. In February 2009 EyeView’s blog said viewers of its videos for one client, UMOO, were 80% more likely to become depositing users, comparing viewers with non-viewers (EyeView, archived). That comparison does not test what adding a video does. By August 2010 Unbounce, a landing-page software seller, wrote that a study by eyeviewdigital.com showed video on landing pages can increase conversion by 80% (Unbounce, archived).
The larger later evidence points the other way. Unbounce’s own 2021 analysis of about 35,000 customer landing pages in each of three periods (Unbounce) concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce). Its April 2025 article of landing-page examples still says landing pages with video can increase conversions by 80% (Unbounce). Food marketers have grown the number without a test: a July 2026 page of food service and catering video statistics from Webtonic, a branding and video agency, says video-equipped pages generate 83% more sales conversions (Webtonic), crediting a restaurant marketing site we did not read. We found no conversion test by a pizzeria behind any of them, and a pizza-franchise video page from a video production company carries no conversion figure at all. Use instead: “Unbounce’s 2021 study of about 35,000 landing pages per period found video had a minimal or negative effect; we found no conversion test by a pizzeria.”
We started from the questions people search for about pizzeria video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 532 figures from 38 publishers.
On November 12, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS establishment and pay counts (Quarterly Census of Employment and Wages open data files), occupation wages and consumer prices (through the BLS data API and archived BLS releases), and business survival (an archived BLS table); Census County Business Patterns, Nonemployer Statistics, the 2012 and 2022 Economic Census, the Annual Integrated Economic Survey and population estimates (through the Census data API and data files); USDA’s What We Eat in America dietary data briefs and Economic Research Service cheese tables; CDC’s Morbidity and Mortality Weekly Report and NCHS data briefs (through Internet Archive captures, because cdc.gov refuses scripts); Florida DBPR’s food service licence, new-licence and inspection downloads, its annual report and its public records page; eCFR, the Federal Register and FDA’s guidance and Food Code pages; the Florida Statutes and the Florida Administrative Code; YouTube Help; SEC filings on EDGAR; the UConn Rudd Center’s Fast Food FACTS reports; and journal abstracts (PubMed records re-read through NCBI’s E-utilities, because the pages answer scripts with a bot check). A market-research firm, a leisure consultancy, a food trivia site, a farm group and two marketing sellers appear in the origins section, labelled as the counters or repeaters they are. Our YouTube figures come from the YouTube Data API, our licence and inspection counts from DBPR’s own files, and our filing counts from EDGAR full-text search. One archived 2009 vendor post behind the “80%” claim is copied from our earlier pages and checked by hand, because the vendor’s robots rules bar our agents. We left out sources whose robots rules or terms bar our agents: the pizza trade magazines PMQ Pizza Magazine (its governing terms sit on its owner’s website, whose robots rules bar our agents) and Pizza Today (its owner’s terms bar robots and scrapers), Nation’s Restaurant News and Restaurant Business (robots), Technomic (its terms bar use of its research with AI), the National Restaurant Association and several restaurant software sellers (terms), and Toast’s and IBISWorld’s pages, which refused scripts. Nothing here is legal, health or business advice.
We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.
Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:
count of consecutive years to 2024 in which the Mozzarella Quantity exceeds the Cheddar Quantity (2010 to 2024; mozzarella was also higher in 2003 and 2007 but lower in 2008 and 2009)
count of rows in hrfood1-7.csv with License Type Code 2010 and Primary Status Code 20 whose Business Name contains 'PIZZ' (name match: the business (DBA) name contains 'pizz' (case-insensitive), so it misses pizzerias without 'pizza' in their name (including national-chain stores filed under the brand alone) and includes restaurants that sell pizza among other food); no false hits such as 'pizzazz' were found
count of rows in hrfood1-7.csv (all but one of the three counties' rows sit in hrfood2.csv) with License Type Code 2010 and Primary Status Code 20 and Location County Code 60 whose Business Name contains 'PIZZ' (name match: the business (DBA) name contains 'pizz' (case-insensitive), so it misses pizzerias without 'pizza' in their name (including national-chain stores filed under the brand alone) and includes restaurants that sell pizza among other food)
count of rows in hrfood1-7.csv (all but one of the three counties' rows sit in hrfood2.csv) with License Type Code 2010 and Primary Status Code 20 and Location County Code 16 whose Business Name contains 'PIZZ' (name match: the business (DBA) name contains 'pizz' (case-insensitive), so it misses pizzerias without 'pizza' in their name (including national-chain stores filed under the brand alone) and includes restaurants that sell pizza among other food)
count of rows in hrfood1-7.csv (all but one of the three counties' rows sit in hrfood2.csv) with License Type Code 2010 and Primary Status Code 20 and Location County Code 53 whose Business Name contains 'PIZZ' (name match: the business (DBA) name contains 'pizz' (case-insensitive), so it misses pizzerias without 'pizza' in their name (including national-chain stores filed under the brand alone) and includes restaurants that sell pizza among other food)
count of pizza-named type-2010 current licences whose Business Name (upper case, apostrophes removed) matches one of the chain patterns DOMINOS, PIZZA HUT, PAPA JOHNS, LITTLE CAESAR, HUNGRY HOWIE, MARCOS PIZZA, JETS PIZZA, PAPA MURPHY
count of rows with Client Code 2010 in newfood_2526.xlsx whose DBA Name contains 'PIZZ' (name match: the business (DBA) name contains 'pizz' (case-insensitive), so it misses pizzerias without 'pizza' in their name (including national-chain stores filed under the brand alone) and includes restaurants that sell pizza among other food); change-of-owner rows excluded (none in this file)
count of rows with License Type Code 2010 in newfood.csv whose Business Name contains 'PIZZ' (name match: the business (DBA) name contains 'pizz' (case-insensitive), so it misses pizzerias without 'pizza' in their name (including national-chain stores filed under the brand alone) and includes restaurants that sell pizza among other food)
routine inspections ('Routine - Food') of License Type Code 2010 rows whose Business (DBA) Name contains 'PIZZ' with Number of High Priority Violations above 0 / all such routine inspections x 100 (same method as the catering page)
routine inspections (licence type codes 2010-2016) with Number of High Priority Violations above 0 / all routine food service inspections x 100 (the catering page's comparator)
This edition contains no Mark Studios customer data.
Limitations
There is no pizza industry code. Pizzerias sit inside NAICS 722511, Full-service restaurants, and 722513, Limited-service restaurants, so every BLS and Census count of restaurants on this page counts all restaurants, not pizzerias. The only government count of pizza restaurants is the 2012 Economic Census, which sorted restaurants by principal menu type; about a quarter of limited-service and nearly a third of full-service restaurants did not answer that question, and the 2017 and 2022 Economic Censuses dropped the table.
Our Florida count is a name match. We counted current permanent food service licences whose business name contains ‘pizz’. That misses pizzerias without the word in their name, including chain stores filed under the brand alone, and counts restaurants that sell pizza among other food. We read DBPR status code 20 as current, as DBPR’s own key gives it. Inspection rates describe routine visits to all pizza-named licences together and say nothing about any single restaurant.
Our YouTube read follows YouTube’s ranking. The 485 videos are what YouTube’s search returned for ‘pizza shop’, ‘pizzeria’ and ‘pizza making’ (the top 200 results for each, sorted by views, with no country filter) on November 12, 2026. It is not a census of pizza video, and a few channels hold much of the views. View counts are lifetime snapshots and include paid views. We read titles and channel text, not the videos themselves. Family channels built around a child and personal uploads by private people are published only as a class and counts, and they hold almost a quarter of the on-topic views.
Consumption figures are one-day recalls from 2017 to March 2020. USDA’s newest pizza brief uses NHANES interviews that ended when the pandemic stopped fieldwork; it did not test whether the fall from 2007 to 2010 is statistically significant.
Few pizza companies file with the SEC. Domino’s, Papa John’s, Yum! Brands, RAVE Restaurant Group and Noble Roman’s do; Little Caesars and most independents do not. Domino’s pizza category totals come from Circana research that Domino’s says it has not verified. The chains’ advertising totals from the Rudd Center are measured media (mostly TV) in 2019. EDGAR full-text search finds a phrase, not a topic; we read every 2024 to November 12, 2026 hit by hand.
The pizza trade press is missing. The two pizza trade magazines’ own counts and surveys are left out because their owners’ terms or robots rules bar our agents, so independents’ shares and trade estimates of the pizza market appear only where a filing reports them. Rules are reported as we read them on November 12, 2026; this is not legal advice. Every “earliest we found” in the origins section rests on web pages and filings we could read; newspaper databases were not searched.
How to cite this page
For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/pizzeria-video-statistics#DRV-131. To cite the page as a whole:
Mark Studios. "Pizzeria Video Statistics." Last verified Nov 12, 2026. https://www.markstudios.com/research/pizzeria-video-statistics
APA
Mark Studios. (2026, November 12). Pizzeria video statistics. https://www.markstudios.com/research/pizzeria-video-statistics
MLA
“Pizzeria Video Statistics.” Mark Studios, 12 Nov. 2026, www.markstudios.com/research/pizzeria-video-statistics.
Chicago
Mark Studios. “Pizzeria Video Statistics.” Last modified November 12, 2026. https://www.markstudios.com/research/pizzeria-video-statistics.
BibTeX
@misc{markstudios_pizzeria_video_statistics_2026,
author = {{Mark Studios}},
title = {{Pizzeria Video Statistics}},
year = {2026},
month = nov,
url = {https://www.markstudios.com/research/pizzeria-video-statistics},
note = {Last verified 2026-11-12}
}
Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.
Florida Department of Business and Professional Regulation (DBPR), Division of Hotels and Restaurants, Hotels and Restaurants Public Records (2026-11-12). Accessed 2026-11-12.
U.S. Food and Drug Administration, FDA Food Code (2026-10-22). Accessed 2026-11-12.
U.S. Food and Drug Administration, FDA Food Code 2026 (2026). Accessed 2026-11-12.
Florida Department of State (Florida Administrative Code, flrules.org); rule adopted by the Department of Business and Professional Regulation, Division of Hotels and Restaurants, Rule 61C-1.001 Definitions (Florida Administrative Code) (2026-03-17). Accessed 2026-11-12.
We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.
Nov 12, 2026: First published with 532 figures from 38 publishers, each checked against its original source.
Frequently asked questions
How many pizzerias are there in the United States?
No government agency publishes a current count. The 2012 Economic Census, the last to sort restaurants by principal menu type, counted 48,510 U.S. restaurants with paid employees whose menu type was pizza: 35,504 limited-service and 13,006 full-service. BLS counted 269,945 limited-service and 264,800 full-service restaurants of all kinds in 2025.
How many pizza restaurants are there in Florida and in Palm Beach, Broward and Martin counties?
Florida’s DBPR licence files listed 3,331 current permanent food service licences with ‘pizz’ in the business name on November 9, 2026: 227 in Palm Beach County, 284 in Broward and 33 in Martin, or 14.4, 14.1 and 19.8 per 100,000 residents against 14.2 for Florida. That is our name match, which misses pizzerias without the word in their name. The 2012 Economic Census counted 1,983 Florida pizza restaurants with paid employees.
How do pizzerias use YouTube?
In our November 12, 2026 read of YouTube’s 485 most-viewed ‘pizza shop’, ‘pizzeria’ and ‘pizza making’ videos, pizzerias speaking as themselves drew 0.7% of on-topic views and creators 66.7%, and no pizza chain had its own channel in the sample. Videos of 60 seconds or less drew 65.3% of on-topic views. The 2 U.S. pizzeria channels in the sample uploaded 524 videos in a year.
How many Americans eat pizza on a given day?
USDA’s What We Eat in America survey found that 11% of Americans aged 2 and over ate pizza on any given day in 2017 to March 2020, down from 13% in 2007 to 2010. For people who ate it, pizza supplied about 27% of the day’s calories, and 56% of the pizza eaten came from a restaurant.
How much of Domino’s and Papa John’s sales come through digital orders?
Domino’s says more than 85% of its 2025 U.S. retail sales came from digital channels, up from about 50% in 2015. Papa John’s says more than 85% of its domestic sales originate through digital ordering, against over 60% in 2019.
Do pizza chains have to post calories on menus and online?
Yes, if they have 20 or more locations. FDA’s menu labelling rule, which covered establishments have had to follow since May 7, 2018, counts menus on the Internet as menus and lets a pizza chain declare calories for the whole pie or per slice. FDA’s 2018 guidance says marketing material such as pizza coupons is generally not a menu.
What does Florida’s food delivery app law require?
Florida Statutes s. 509.103, created by a law approved on April 2, 2024, bars a food delivery platform from taking orders for a restaurant without its express consent and requires it to remove a restaurant’s listing within 10 days of a request. Florida’s Division of Hotels and Restaurants may fine a platform up to $1,000 per offense.
Do Americans really eat 100 acres of pizza a day?
Not by any count we could find. The earliest copy of the 100 acres claim we read, an April 2004 newsletter from White Hutchinson Leisure & Learning Group, names no source, slice size or year, and our searches found no USDA page that states it. USDA’s dietary survey measures something different: 11% of Americans aged 2 and over ate pizza on a given day in 2017 to March 2020.
