Case study · SEO education

Gotch SEO: two years of long-form edits for a 127K-subscriber channel

Nathan Gotch teaches SEO on YouTube to 127K subscribers. From March 2023 to March 2025 he sent Mark Studios 25 orders: 22 long-form edits, plus thumbnails, a pack of shorts and a custom outro.

The Best Way Make Money with SEO · shown in its portfolio cut. It went live on Nathan Gotch’s channel on October 30, 2023, and has 20K+ views as of October 17, 2026.
Client
Nathan Gotch, SEO educator and founder of Gotch SEO Academy. YouTube: 127K subscribers (October 17, 2026)
What we did
Long-form YouTube editing, thumbnails, shorts and a custom outro
When
March 2023 to March 2025
Orders, March 2023 to March 2025
25
Long-form YouTube edits
22
Minutes of raw footage per long-form order
5–30
Median delivery window per order
5 days

How the work ran.

The brief

Nathan’s videos are long talk-to-camera lessons on SEO. Most orders were the same request: one long-form video from 5 to 30 minutes of raw footage, with 15 minutes the most common length.

Talking heads that run past ten minutes need structure to hold attention, so the edit carries it.

What Mark Studios did

  • Structure for a long talking head. “The Best Way Make Money with SEO” came in as 17 minutes of raw footage on October 23, 2023 and went live at 11:20 a week later. The edit ranks the 11 techniques he covers on a tier list with Nathan in picture-in-picture, gives each one a navy-and-gold chapter card, and puts the numbers he cites on screen as big captions, with screenshots and b-roll between.
  • A steady cadence. 16 orders in 2023, 8 in 2024 and one in 2025, each due back in a median of five days.
  • The extras around the videos. Three thumbnails, a pack of five shorts, and a custom outro made alongside a long-form edit in November 2023.

The result

No growth claims: we don’t have Nathan’s channel analytics. The record is the relationship itself, 25 orders over two years, every one completed, and the work is public on a 127K-subscriber channel. The video above has 20K+ views (October 17, 2026).

What this shows

Expert channels live on long videos that have to hold attention for ten minutes or more. Set the structure once (chapters, one visual device, the numbers on screen) and each new recording drops into it. That is the job of a monthly editing plan, and you work directly with Mark. See also talking-head editing.

Long videos that hold attention?

Send Mark a recording and the channel it’s for. He’ll set the structure on the first edit and keep every video after it in the same format.

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