Case study · SEO education
Gotch SEO: two years of long-form edits for a 127K-subscriber channel
Nathan Gotch teaches SEO on YouTube to 127K subscribers. From March 2023 to March 2025 he sent Mark Studios 25 orders: 22 long-form edits, plus thumbnails, a pack of shorts and a custom outro.
- Client
- Nathan Gotch, SEO educator and founder of Gotch SEO Academy. YouTube: 127K subscribers (October 17, 2026)
- What we did
- Long-form YouTube editing, thumbnails, shorts and a custom outro
- When
- March 2023 to March 2025
- Orders, March 2023 to March 2025
- 25
- Long-form YouTube edits
- 22
- Minutes of raw footage per long-form order
- 5–30
- Median delivery window per order
- 5 days
How the work ran.
The brief
Nathan’s videos are long talk-to-camera lessons on SEO. Most orders were the same request: one long-form video from 5 to 30 minutes of raw footage, with 15 minutes the most common length.
Talking heads that run past ten minutes need structure to hold attention, so the edit carries it.
What Mark Studios did
- Structure for a long talking head. “The Best Way Make Money with SEO” came in as 17 minutes of raw footage on October 23, 2023 and went live at 11:20 a week later. The edit ranks the 11 techniques he covers on a tier list with Nathan in picture-in-picture, gives each one a navy-and-gold chapter card, and puts the numbers he cites on screen as big captions, with screenshots and b-roll between.
- A steady cadence. 16 orders in 2023, 8 in 2024 and one in 2025, each due back in a median of five days.
- The extras around the videos. Three thumbnails, a pack of five shorts, and a custom outro made alongside a long-form edit in November 2023.
The result
No growth claims: we don’t have Nathan’s channel analytics. The record is the relationship itself, 25 orders over two years, every one completed, and the work is public on a 127K-subscriber channel. The video above has 20K+ views (October 17, 2026).
What this shows
Expert channels live on long videos that have to hold attention for ten minutes or more. Set the structure once (chapters, one visual device, the numbers on screen) and each new recording drops into it. That is the job of a monthly editing plan, and you work directly with Mark. See also talking-head editing.
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From the blog
Keeping Your Voice When You Outsource Video Editing
What to lock down so every video still sounds like you.
Long videos that hold attention?
Send Mark a recording and the channel it’s for. He’ll set the structure on the first edit and keep every video after it in the same format.
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