BookingKoala’s CEO kept coming back: 46 orders in two years

Filip’s videos teach people how to start and grow a service business, the market BookingKoala is built for. He records them to camera and wanted them cut tight, with nothing that doesn’t earn its place, plus shorts edited to give each one the best chance of breaking out.

The work came in runs: 5 orders in spring 2024, 18 in five weeks in early 2025, and 23 in about six weeks in spring 2026.

• A branded system for the long-form. In the video above: full-screen blue cards with white and yellow type, a numbered list of the ten businesses with an icon card for each, b-roll on rounded cards and keyword captions on the key lines.
• Specific briefs. He asked for things like: lift the line at 4:48 to the very top as a hook. Run “Link to the entire episode is in the description” across a podcast trailer. Place a reusable call-to-action clip about 40% of the way in, since most viewers don’t reach the end. Switch every subtitle to a cleaner, more modern font. Add a checkmark on one side and an “x” on the other for each point of the comparison videos.
• Shorts at volume. In spring 2026: 18 shorts cut from one long-form video using timestamps Filip sent, then batches of 10, 7, 4 and 3, and one short re-cut to run as an ad.
• Less admin every run. In March 2026 he asked to skip the order form and send just the link, the title and the footage length.

We don’t publish client analytics, and we don’t have Filip’s. Two things are on the record. After the first shorts from his 20-business ranking video, he ordered the rest from the same video: 18 more.

And the edits are public: “Most Businesses Fail… These 10 Don’t” went live on March 20, 2026, and “If You’re Living With Your Parents, Do This Now” on April 1, 2026, briefed in the chat as exactly that: a link and a title.

A founder with a content engine shouldn’t have to re-brief an editor every month. Once the format is known, a monthly editing plan turns each run into a link and a title, and you work with Mark directly. More on how it fits founders and B2B SaaS.