AI Video Editing Statistics

Key takeaways

1. 63% of video marketers in Wyzowl's 2026 survey had used AI video tools to create or edit, yet Wyzowl's 2024 edition reported 75%. (Wyzowl, vendor survey) See details
2. Published shares of AI use in video run from 18% of Wistia customers making videos with AI in 2024 to 99% of marketers who had experimented with AI in a 2025 Wistia survey, mostly because the questions differ. (Wistia, vendor surveys) See details
3. 19.8% of U.S. employer businesses used AI in spring 2026, and 39.7% in the Information sector, which includes film and video. (U.S. Census Bureau) See details
4. 9.55% of EU enterprises used AI to generate pictures, video or sound in 2025; in the UK, 16% of businesses used AI for visual content in June 2026. (Eurostat; ONS) See details
5. BLS projects film and video editor jobs to grow 3.7% from 2025 to 2035, against 3.5% for all jobs, and applies no AI factor to editors. (BLS Employment Projections) See details
6. Adobe counted 29 billion Firefly generations by September 2025, its last cumulative total; it has never published a video-only count. (Adobe) See details
7. Kling had generated more than 600 million videos by December 2025, and Google's Flow over 275 million by October 2025. (Kuaishou Technology; Google) See details
8. Kling AI's revenue passed RMB850 million in Q2 2026; it is the only video model whose revenue appears in exchange filings. (Kuaishou Technology) See details
9. More than 1 million YouTube channels a day used its AI creation tools in December 2025, and auto dubbing now covers 27 languages. (YouTube) See details
10. TikTok has labelled over 3 billion videos as AI-generated. (TikTok, July 2026) See details
11. YouTube said in May 2026 that an AI label alone does not change how a video is recommended or whether it can earn money. (YouTube) See details
12. 53% of U.S. weekly podcast consumers approve of AI editing existing video, but 42% approve of AI generating it. (Edison Research at SSRS) See details
13. 76% of U.S. adults say it matters to tell AI-made content from human work, but 53% aren't confident they can. (Pew Research Center) See details
14. The '90% of online content will be AI-generated by 2026' line was one CEO's forecast, and Europol dropped it from its report in 2024. (Europol) See details

How many marketers and creators use AI to make or edit video?

Most say they do, but the share depends on who asks and how. In Wyzowl's 2026 survey, 63% of video marketers said they had used AI video tools to help create or edit marketing videos, up from 51% a year earlier (Wyzowl). Wyzowl sells explainer videos, and its 2026 sample was 266 respondents in late 2025, marketers and consumers combined. Surveys of creators run higher, and Wistia's customer surveys run lower.

Nearly every published figure comes from a company that sells AI video tools, video hosting or video production. The table puts the surveys side by side with the details each publisher discloses. None of them is a random sample of all marketers or creators.

The spread is mostly definition. "Experimented with AI" and "use AI in their video strategy" count a generated title or a set of tags as use, so they land near the top. "Used AI to make videos" lands near the bottom. HubSpot's 2026 figure for AI video generators, 44%, sits within a few points of its figure for AI editing tools, and HubSpot says 37.2% of marketers use AI extensively for media creation, a category that merges images and video (HubSpot).

Wyzowl's own series does not move in a straight line: 75%, then 51%, then 63%, from samples of 967, 205 and 266. The 2026 edition also changed the wording from "AI tools" to "AI video tools", so the rise is not like for like. Wistia's two 2026 publications disagree with each other for a similar reason. Its recap counts the 62% of teams that already use AI or plan to start soon (Wistia), which adds intent to use.

What do video teams use AI for?

Captions and transcripts, more than anything else. In Wistia's 2024 customer survey, 59% of companies using AI tools said they were most useful for auto-generating captions or transcripts (Wistia), and in its 2025 survey over 60% had used or planned to use AI captions (Wistia). Wistia sells AI captioning, so these are features it offers. Among the creators Adobe surveyed in September 2025, the top uses were editing, upscaling and enhancement (55 percent), then generating new assets such as images and video, at 52 percent (Adobe).

Users report speed and more output, and a lot of fixing. In Adobe's May 2026 survey of creators who use or have tried creative AI, 93% said it helps them produce content faster (Adobe), while 57% said the outputs typically need moderate or extensive editing before they are ready to share (Adobe). In Wistia's September 2025 survey, 91% of teams said they produce more videos since adopting AI tools (Wistia) and 64% said AI had led them to reduce outsourcing to agencies or content houses (Wistia).

Quality and cost hold people back. Adobe's 2025 survey found high cost (38 percent) and unreliable output quality, at 34 percent, were the top barriers to adopting creative generative AI (Adobe). And 75% of creators in Adobe's 2026 survey believe their audience can already tell when AI was meaningfully involved in their work (Adobe). That is a belief, not a detection test; the audience section below has what viewers say themselves.

How many businesses use AI, and how many use it for images or video?

About one in five U.S. employer businesses: 19.8% reported using AI in the U.S. Census Bureau's Business Trends and Outlook Survey (BTOS) for the collection period ending May 3, 2026 (U.S. Census Bureau). The Information sector, which includes the motion picture and video industries, reported 39.7%, about 2.0 times the national rate by our calculation. About 42% of Information-sector businesses expected to use AI within six months (U.S. Census Bureau).

Government surveys in Europe and the UK ask about images and video directly. In 2025, 9.55% of EU enterprises with 10 or more employees used AI that generates pictures, videos or sound, the second most common type of AI after text mining, according to Eurostat. In the UK, 16% of businesses with 10 or more employees used AI for visual content creation in June 2026, second only to large language models, according to the Office for National Statistics.

Adoption has climbed fast, though part of the U.S. rise is a new question. Under the older BTOS wording, AI used "to produce goods or services", only 3.9% of U.S. businesses used AI between October 23 and November 5, 2023 (U.S. Census Bureau). On November 17, 2025 the Census Bureau changed the question to AI use "in any business function", which counts far more everyday uses, so the two numbers are not a series. In the 2018 Annual Business Survey, fewer than 6% of U.S. firms used any of five AI-related technologies in 2017 (Census Bureau Center for Economic Studies). In the EU, the share of enterprises using AI rose from 13.5% in 2024 to 20.0% in 2025 (Eurostat). Eurostat began asking about pictures, video and sound as its own category in 2025, so there is no earlier value.

Marketing is where firms use it most. Among U.S. firms using AI in November 2025 to January 2026, sales and marketing was the most common business function, at 52% of users (Census Bureau Center for Economic Studies).

Is AI replacing video editors?

Not in the federal numbers so far. The U.S. Bureau of Labor Statistics projects employment of film and video editors to grow 3.7 percent from 2025 to 2035 (BLS Employment Projections), slightly faster than the 3.5 percent it projects for all occupations. That is 0.2 percentage points faster, by our calculation. BLS's table of the factors behind its 2025-35 projections lists no factor at all, AI or otherwise, for film and video editors. For special effects artists and animators, occupation 27-1014, it says their share decreases "as more animation and post-production tasks are accelerated by the use of technology, including generative artificial intelligence (AI) tools" (BLS Table 1.12, Internet Archive capture). BLS projects that occupation to change by -0.3 percent over the decade.

BLS counted 39.4 thousand film and video editor jobs in 2025, self-employed editors included, and projects about 3.1 thousand openings a year (BLS Employment Projections). Its employer survey, which leaves out the self-employed, counted 25,610 wage and salary editors in May 2025, with a median annual wage of $75,420 (BLS OEWS employment, median wage). 13,280 of them, about 51.9% by our calculation, worked in the motion picture and video industries (BLS OEWS).

BLS is cautious about writing technology into its projections before the data show it. In its article on how it incorporates AI, it recalls projecting a 23.6 percent decline in photographic process workers for 2004-14, as digital cameras replaced film, before historical data showed any decline (BLS Monthly Labor Review).

Industry surveys and freelance markets show more strain. In a survey of 300 U.S. entertainment-industry executives and managers in late 2023, three-fourths (75%) said generative AI tools had supported the elimination, reduction or consolidation of jobs in their business division (CVL Economics for The Animation Guild). The same study estimated that about 21.4% of U.S. film, television and animation jobs, about 118,500, were likely to have enough tasks affected to be consolidated, replaced or eliminated by 2026. That is a projection, and the study was commissioned by unions and artist groups.

On the Upwork marketplace, contract starts for generative AI and creative production work grew 90% year over year in Q1 2026, while per-contract earnings for that work fell 13% (Upwork Research Institute). Upwork's gross services volume from AI-related work grew more than 22% in Q2 2026 while its total fell (Upwork Q2 2026 results). Upwork runs a freelance marketplace that includes video editing.

Employers themselves rarely report AI-driven cuts. Only 2% of U.S. firms reported AI-related employment decreases in November 2025 to January 2026, and 66% of AI users relied on it only to augment tasks (Census Bureau Center for Economic Studies). In Canada, 89.4% of businesses that used AI reported no change to their employment levels (Statistics Canada). In the UK, 52.5% of businesses using AI for visual content creation said creative or design roles were affected, the highest share for any pairing ONS showed (ONS chart data); ONS does not say affected means cut.

Unions have written AI into contracts. IATSE members ratified the 2024-2027 Hollywood Basic Agreement, which includes AI protections, with 85.9% of votes in favor (IATSE). Writers Guild of America members ratified the 2023 contract that set the guild's first generative-AI terms with 99% of votes (WGA).

How much are Adobe's and Canva's AI tools used?

Adobe said Firefly had passed 29 billion generations by the end of its third fiscal quarter of 2025 (Adobe, September 11, 2025). That was the last cumulative total it gave; from its fourth quarter it reported growth rates instead. Adobe has never published a count of videos alone, and the unit changed along the way, from images to generations to assets.

Between the two counts that both use "generations", December 2024 and September 2025, the total rose by about 13 billion, by our calculation.

Video came later than images. Adobe put its Firefly Video Model into limited public beta in October 2024 and made it generally available on April 24, 2025 (Adobe). Generative Extend, which lengthens a clip inside Premiere Pro, became generally available on April 2, 2025 (Adobe). Adobe told investors that the video model's beta drove a 70 percent increase in Premiere Pro beta users (Adobe, December 2024), that over 90 percent of paid Firefly Standard and Pro subscribers were generating videos weeks after those plans launched (Adobe, March 2025), that Firefly video generations grew nearly 40 percent quarter over quarter in Q3 FY2025 (Adobe, September 2025), and that video generative actions grew more than 8x year over year in Q1 FY2026 (Adobe, March 2026). Adobe gives no base for these growth rates.

The money is still small next to Adobe's business. Its "AI-first" products, standalone and add-on AI offerings, exited Q1 FY2025 with over $125 million in ending annual recurring revenue (Adobe), passed $500 million in Q2 FY2026 (Adobe) and $650 million in Q3 FY2026 (Adobe). Adobe's broader "AI-influenced" measure, which counts subscriptions to products that include AI features, surpassed $5 billion in Q3 FY2025 (Adobe). Consumption of generative credits across Creative Cloud, Firefly and Express rose 3x quarter over quarter in Q4 FY2025 (Adobe). These are Adobe's own management metrics, not audited revenue lines.

Canva counts "uses" of its AI products rather than videos. It reported more than 4 billion uses in December 2023 (Canva), over 18 billion in June 2025 when it launched a video clip feature built on Google's Veo 3 (Canva), and more than 27 billion in April 2026 (Canva), about 6.75 times the 2023 figure by our calculation. Canva does not define a use. CapCut, owned by ByteDance, says over 7 million creators use its AI features every day (CapCut, September 2026).

The professional editors added AI features without publishing usage. Blackmagic Design announced DaVinci Resolve 20 with over 100 new features and AI tools, including AI IntelliScript and AI Multicam SmartSwitch (Blackmagic Design, April 2025). Apple's Final Cut Pro 11 added two AI-powered tools, Magnetic Mask and Transcribe to Captions (Apple, November 2024).

How many videos do AI video generators make?

Hundreds of millions, by the makers' own counts. Kuaishou said its Kling AI model had generated more than 600 million videos by December 2025, 18 months after launch, for over 60 million creators (Kuaishou Technology). Google said more than 275 million videos had been generated in Flow, its Veo-based filmmaking tool, by October 2025 (Google). None of these counts says how many of the videos were published or watched.

Kling is the only video model whose revenue appears in exchange filings, quarter by quarter.

The four 2025 quarters add up to at least RMB1,040 million, by our calculation. Kuaishou put Kling's annualized revenue run rate at about USD500 million in March 2026 (Kuaishou Technology). Kling's user base had passed 22 million ten months after its June 2024 launch (Kuaishou Technology).

Google's Veo 3 counts grew fast after its May 2025 launch: over 40 million videos across the Gemini app and Flow in seven weeks (Google), over 70 million by late July (Alphabet Q2 2025 earnings remarks) and over 230 million by late October (Alphabet Q3 2025 earnings remarks). That implies about 160 million in those three months, by our calculation. After Gemini Omni launched in May 2026, daily active users creating videos in the Gemini app rose 40% (Alphabet Q2 2026 earnings remarks). Flow and Veo 3 counts overlap, so they should not be added together.

Meta's generation tools serve advertisers first. Nearly 2 million advertisers were using its video generation features by mid-2025 (Meta Q2 2025 prepared remarks), and more than 8 million advertisers used at least one of its generative AI ad creative tools in Q1 2026 (Meta Q1 2026 prepared remarks). Meta said the combined annual revenue run-rate of its AI video generation tools for advertisers reached $10 billion in Q4 2025 (Meta). It does not say how that revenue is counted, so it is not the revenue of selling an AI video tool. Media generation in the Meta AI app rose more than tenfold after the Vibes AI-video feed launched in September 2025 (Meta Q3 2025 prepared remarks), and daily users generating media in Meta AI tripled year over year in Q4 2025 (Meta Q4 2025 prepared remarks).

OpenAI never published a usage count for Sora on its own site. At Sora's public launch in December 2024, users could generate clips up to 1080p and 20 sec long (OpenAI, Internet Archive capture). OpenAI's help center says the Sora web and app experiences were discontinued on April 26, 2026, and that the Sora API would be discontinued on September 24, 2026 (OpenAI Help Center, Internet Archive capture). HeyGen, an AI avatar vendor, says its users have created more than 118 million videos, with no published method (HeyGen).

What do YouTube, TikTok and Meta report about AI editing and dubbing?

YouTube says that on average more than 1 million channels a day used its AI creation tools in December 2025, according to CEO Neal Mohan's 2026 letter (YouTube). In August 2026 alone, hundreds of thousands of channels a day used the Gemini Omni editing tools added to Shorts and the YouTube Create app earlier that year (YouTube, Made on YouTube 2026). At Made on YouTube in September 2025, YouTube began adding Veo 3 Fast to Shorts, generating clips with sound at 480p, and announced Edit with AI, which turns camera-roll footage into a first draft (YouTube).

Dubbing is the AI editing feature with the clearest numbers. YouTube launched auto dubbing on December 10, 2024 to hundreds of thousands of Partner Program channels focused on knowledge and information, in eight languages to and from English (YouTube). By February 4, 2026 it was available to everyone in 27 languages (YouTube), and an "Expressive Speech" version launched for all channels in 8 languages the same day (YouTube). By May 2026 YouTube said millions of channels were using it (YouTube).

Viewers do use the dubs. In December 2025 YouTube averaged more than 6 million daily viewers who watched at least 10 minutes of auto-dubbed content (YouTube). For videos with dubbed audio, more than 40% of watch time comes from viewers choosing a dubbed language, Mohan wrote in his 2025 letter (YouTube). In September 2026 YouTube said more than 40% of live watch time comes from viewers outside a creator's home country, as it announced a pilot of real-time dubbing for livestreams starting in early 2027 (YouTube).

Meta runs its own dubbing and editing tools. Its AI dubbing was available in nine languages in January 2026, with hundreds of millions of people watching AI-translated videos every day (Meta). Nearly 10% of daily Instagram Reels views came from content made in Edits, Meta's standalone video editing app launched in April 2025 (Meta). Its Restyle video editing feature launched in June 2025 with more than 50 preset prompts that transform 10 seconds of a user's video (Meta).

How do platforms label AI video, and does a label cost reach or money?

TikTok says it has labelled over 3 billion videos as AI-generated content, as of July 10, 2026, using Content Credentials (C2PA), creator labels and its own invisible watermarks (TikTok). In November 2025 the count was over 1.3 billion (TikTok), so about 1.7 billion were added in under eight months, by our calculation. TikTok does not say when its count starts.

On YouTube a label does not, by itself, cost a video reach or money. YouTube began requiring creators to disclose realistic altered or synthetic content on March 18, 2024. It said creators do not need to disclose AI used for productivity, such as scripts, content ideas or automatic captions, or for unrealistic content, colour adjustments and beauty filters (YouTube). From May 2026 YouTube applies an AI label itself when a creator says nothing and its systems detect significant photorealistic AI use. It said a label alone does not change how a video is recommended or whether it can earn money (YouTube). A separate "captured with a camera" label appears only when footage comes from a device with C2PA version 2.1 or higher support and no edits to sound or visuals (YouTube Help). Since May 2026 YouTube's likeness detection, which finds AI videos using an enrolled creator's face, has been open to all creators aged 18 and older (YouTube).

YouTube's monetization rule concerns mass production, not AI. On July 15, 2025 it renamed its "repetitious content" policy "inauthentic content" in what it calls a minor update, saying repetitive or mass-produced content has always been ineligible for monetization (YouTube Help). In his January 2026 letter, Neal Mohan named managing "AI slop" as one of four AI priorities, and said YouTube is building on the systems it uses against spam, clickbait and low-quality repetitive content to reduce the spread of low-quality AI content (YouTube). The letter does not say channels are downranked or suppressed for using AI tools.

TikTok's labels began with creators. Over 37 million creators had used its AI-generated content label by May 2024 (TikTok), when it started labelling AI images and video uploaded from other platforms by reading Content Credentials on May 9, 2024 (TikTok). In November 2025 it began testing a control that lets people choose how much AI-generated content appears in their For You feed (TikTok).

TikTok's EU reports show the split between creator labels and automatic ones. In the first half of 2025, creator-labelled AI videos in the EU and EEA rose 36% to more than 8.7 million, and automatically labelled AI content rose 81% to about 5.5 million (TikTok EU disinformation report, September 2025). Removals of AI-generated content that broke its rules fell to fewer than 25,000, down from over 51,618 synthetic media videos in the second half of 2024 (TikTok EU disinformation report, March 2025).

Meta renamed its label after complaints. It began labelling AI-generated video, audio and images "Made with AI" in May 2024, then renamed the label "AI info" on July 1, 2024 because labels triggered by industry metadata were landing on photos with only minor AI edits (Meta). Pinterest began adding "AI modified" labels to image Pins globally on April 30, 2025 (Pinterest), and Snap began watermarking images made with its generative AI tools in April 2024 (Snap).

How do audiences feel about AI-made or AI-edited video?

They want to know, and few trust themselves to tell. In a June 2025 Pew Research Center survey, 76% of U.S. adults said it is extremely or very important to be able to tell whether pictures, videos and text were made by AI or by people, but 53% were not confident they could (Pew Research Center). In the UK, only 30% of adults feel they can confidently judge whether an image, audio or video was generated by AI (Ofcom), and fewer than one in ten, 9%, were confident they could identify a deepfake (Ofcom).

Audiences accept AI that edits more readily than AI that makes the content or plays a person. The same split shows up in three unrelated surveys:

In Edison's data the gap between editing and generating video is 11 percentage points; in the Reuters Institute's it is 31 points between human-led and fully AI news, by our calculation. Edison also found 62% of weekly podcast consumers see AI as a threat to the credibility of podcasts (Edison Research at SSRS).

Labels are wanted and seldom seen. In Great Britain, 91% of adults said platforms should be required to clearly label AI-generated content (YouGov, October 2025). Getty Images, which sells stock and its own generative AI tool, found almost 90% of consumers across 25 countries want to know whether an image was created with AI (Getty Images). Yet only 19% of people in the Reuters Institute's six countries see AI labels on news daily (Reuters Institute). 79% of U.S. adults said they had seen ads in the past 30 days that looked AI-made (Gallup), and 74% of U.S. adults in an Adobe survey have doubted the authenticity of photos or videos on reputable news sites (Adobe).

Deepfakes are common enough to be noticed. 43% of UK people aged 16 and over said they had seen at least one deepfake online in the previous six months, in Ofcom's June 2024 polling (Ofcom).

How many people use AI themselves?

About half of U.S. adults. In February 2026, 49% said they ever use AI chatbots such as ChatGPT, Gemini or Copilot, and 44% said they use ChatGPT (Pew Research Center). 24% use chatbots to create or edit images or videos, and 38% of employed adults use them for tasks at work. Among U.S. workers, 21% said in September 2025 that at least some of their work is done with AI (Pew Research Center). 64% of U.S. teens ages 13 to 17 use an AI chatbot (Pew Research Center).

Other trackers measure different things and land nearby. Edison's Infinite Dial 2026 found 57% of Americans 12 and older have ever used a generative AI assistant (Edison Research). Ofcom found 54% of UK adults use AI tools (Ofcom). Across the Reuters Institute's six countries, 34% used a generative AI system in the last week in mid-2025, but only 3% used one to create video (Reuters Institute).

Concern outweighs excitement. 50% of U.S. adults said the increased use of AI in daily life makes them more concerned than excited, up from 37% in 2021 (Pew Research Center). Across 25 countries Pew surveyed in spring 2025, the median was 34% (Pew Research Center). 49% of U.S. adults said they would like a painting less if they learned AI made it (Pew Research Center).

What the popular AI video numbers really say

Many AI video statistics in circulation are forecasts that got repeated as facts, or one vendor's customer story that became an industry average. We traced eight of the most repeated to the earliest document we could date. Pages that repeat a claim are linked below only as dated evidence of how it changed, never as a source for the number.

"90% of online content will be AI-generated by 2026"

This was a guess, and the agency that printed it has withdrawn it. Europol's Innovation Lab report on deepfakes, published in April 2022, said "experts estimate that as much as 90 % of online content may be synthetically generated by 2026" (Europol, original edition). Its only citation for the sentence is Nina Schick's 2020 book on deepfakes, not a study or dataset (Europol footnote 4).

In the book, according to a 2023 trace by Reason, the figure is a single prediction by Victor Riparbelli, chief executive of the AI video company Synthesia, that synthetic video "may account for up to 90 per cent of all video content in as little as three to five years" (Reason). The earliest version we found is Riparbelli's July 2019 post: "we believe that in 5 years almost all content will be synthetic", with no percentage (Medium, Internet Archive capture). Video became all online content along the way, and in January 2023 Schick told Yahoo Finance "we might reach 90% of online content generated by AI by 2025" (Yahoo Finance).

Europol replaced the report in January 2024 with a revised edition that no longer contains the sentence or its footnote (Europol, revised edition). The number kept going: in April 2026 an SEO agency wrote that "the forecast that 90% of online content could be synthetically generated by 2026 is no longer a projection" (SEO Expert Singapore).

What to use instead: no one has measured the share of online content that is AI-generated. The closest counts are narrower. TikTok had labelled over 3 billion videos as AI-generated by July 2026, and one vendor's small test of YouTube Shorts is covered below.

"30% of marketing messages will be synthetically generated by 2025"

This is an analyst prediction, not a measurement, and no one checked whether it came true. Gartner predicted in January 2023 that by 2025, 30% of outbound marketing messages from large organizations would be synthetically generated, up from less than 2% in 2022 (Gartner, Internet Archive capture). The same article predicted that by 2030 a major blockbuster film would be released with 90% of the film generated by AI. Gartner publishes no method for either figure on its public page.

Repeaters reworded it. Persado, which sells AI-generated marketing copy, gives it as "30% of outbound marketing messages from large organizations will be personalized using generative AI tools" (Persado, Internet Archive capture); Gartner's page says synthetically generated, not personalized. What to use instead: survey data on marketers' actual AI use, such as the table at the top of this page.

"The AI video editing market will reach $X billion"

Market-research resellers publish these figures in free summaries of paid reports, without their methods, and they do not agree on what the market is. Market.us puts the "AI in video editing" market at around USD 4.4 billion by 2033 (Market.us). Virtue Market Research says the "AI video editing tools" market will reach USD 9.3 billion by the end of 2030 (Virtue Market Research). Meticulous Research says the "AI video generation & editing software" market will reach USD 24.89 billion by 2036 (Meticulous Research).

Even for the same label and year they differ. For the "AI video" market in 2024, Grand View Research's summary says USD 3.86 billion (Grand View Research, Internet Archive capture) and a separate Market.us summary says USD 11.2 billion (Market.us), about 2.9 times higher by our calculation. What to use instead: revenue that companies report in filings, such as Kling's RMB850 million in Q2 2026 or Adobe's $650 million of AI-first annual recurring revenue.

"AI cuts video production time by 80%"

The 80% comes from single-customer case studies published by AI avatar vendors. Synthesia headlines a case study in which one UK further-education college reports "80% in video production time savings" (Synthesia, Internet Archive capture). Colossyan headlines a hotel company that "cut video production costs by 80%" (Colossyan), a cost saving rather than a time saving. Both describe avatar-led training video, not edited footage.

In March 2025 the AI video generator Magic Hour wrote that "businesses report completing projects 50-90% faster using AI tools", with no source (Magic Hour, Internet Archive capture), and has since removed the line. Adwave's statistics page still cites Magic Hour for "roughly 80%" (Adwave).

What to use instead: measured time savings are far smaller. In a nationally representative survey of U.S. workers run with the Federal Reserve Bank of St. Louis, generative AI saved the equivalent of 1.6% of all work hours in 2025 once non-users are included (Federal Reserve Bank of St. Louis). And 57% of creators in Adobe's 2026 survey said AI outputs need moderate or extensive editing.

"YouTube will demonetize AI-generated videos"

YouTube never said this. Days before a July 15, 2025 policy update, The Bridge Chronicle reported that "YouTube has announced it will stop monetizing content featuring AI-generated videos starting July 15, 2025" (The Bridge Chronicle), and Tech Startups headlined "YouTube to demonetize AI-generated videos starting July 15" (Tech Startups, July 9, 2025).

YouTube's policy page describes the July 15, 2025 change as "a minor update" that renamed "repetitious content" to "inauthentic content", and says mass-produced or repetitive content has always been ineligible for monetization. The page does not mention AI (YouTube Help). YouTube's creator liaison Rene Ritchie called it "a minor update to YouTube's long-standing YPP policies to help better identify when content is mass-produced or repetitive", as Search Engine Journal reported on July 9, 2025 (Search Engine Journal). What to use instead: YouTube's own statement that an AI label alone does not change recommendations or monetization eligibility (May 2026).

"8 million deepfakes were shared in 2025"

This figure is arithmetic on a forecast, and it became a count by being repeated. The deepfake-detection company Sensity reported that the number of fake videos online roughly doubled every six months from 2018, with 85,047 detected as of December 2020 (Sensity). In May 2023 Reuters reported that the startup DeepMedia estimated about 500,000 video and voice deepfakes "will be shared" on social media in 2023, a forecast made five months into the year (Reuters, via Yahoo News).

In February 2024 CPI OpenFox, a law-enforcement software vendor, combined the two: "by 2025, we can expect to see 8 million deepfakes shared online, consistent with doubling deepfakes every six months" (CPI OpenFox, Internet Archive capture). Doubling 500,000 four times gives exactly 8,000,000. A UK Home Office unit called it "a projected eight million" in February 2025, linking to the OpenFox post (UK Accelerated Capability Environment). By February 2026 a Home Office news story said "in 2025 alone, 8,000,000 deepfakes are estimated to have been shared" (UK Home Office), and the Government Office for Science wrote that "around eight million deepfakes were shared" (UK Government Office for Science).

Statistics pages now credit both numbers to DeepMedia. Bright Defense writes that "roughly 500,000" deepfakes were shared in 2023, "estimated to have reached 8 million by 2025", citing "DeepMedia via Reuters" (Bright Defense), although Reuters reported only the 500,000 forecast. A December 2025 article in The Conversation credited the 8 million to a cybersecurity firm that had repeated the extrapolation without a source (The Conversation).

The related "deepfake fraud up 3,000%" is a different measurement. The identity-verification vendor Onfido reported a 31x increase in deepfake fraud attempts against its own clients' identity checks from September 2022 to September 2023 (Onfido, Internet Archive capture). TNW restated that as "a 3,000% increase year-on-year" (TNW), dropping the scope. What to use instead: no public count of deepfakes exists. Ofcom's finding that 43% of UK adults saw at least one in six months measures exposure, not volume.

"75% of video marketers use AI" and "78% of marketing teams use AI video"

The first is real but old; the second has no survey we could find. Wyzowl's 2024 survey reported 75%, its 2025 survey 51% and its 2026 survey 63%. In July 2026 Swarmify's statistics page still gave "75% of video marketers use AI tools for creation or editing" alongside Wyzowl's 2026 figures (Swarmify).

The line "78% of marketing teams now use AI-generated video in at least one campaign per quarter" circulates on AI video vendor pages in 2026. We found no survey, report or dataset behind it and do not repeat it as a figure. What to use instead: Wyzowl's 63% for 2026, with its sample of 266, or HubSpot's 2026 finding that 42% of marketers use AI video or audio editing tools.

"A third of YouTube Shorts are AI slop"

This comes from one vendor's test of one new account. Kapwing, which sells an AI video editor, created a new YouTube account and counted the first 500 Shorts it was shown in late 2025: 104, or 21%, were AI-generated, and 165, or 33%, were what it called "brainrot" (Kapwing). PPC Land's headline turned that into "One-third of YouTube Shorts feed now consists of AI-generated slop", using the brainrot share (PPC Land). What to use instead: treat 21% as one account's first 500 Shorts in late 2025, not a platform share. YouTube has not published one.

How we built this page

We started from the questions people search for about ai video editing statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 228 figures from 65 publishers.

On September 26, 2026, each of the 216 sourced figures on this page was re-fetched from its source with the fetch cache cleared and matched against the recorded wording, and the BLS wage and employment estimates were checked against their series in the BLS public data API. Pages that block automated requests, including bls.gov, openai.com, canva.com, wyzowl.com, Adobe's investor files, Ofcom and Gartner, were checked against dated Internet Archive copies. We left out what we could not re-check or could not source properly: BLS's AI exposure category for film and video editors, which exists only in a spreadsheet; SAG-AFTRA's contract ratification votes, whose pages only render in a browser; a Kapwing creator survey that publishes no sample size or dates; usage counts for Runway, Luma, Pika and Synthesia, which we found only on social media or in press coverage; and four figures from MiniMax's Hong Kong listing prospectus, because the exchange's document server was returning errors during our final check.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Almost every adoption survey is run by a company that sells into the market. Wyzowl, Wistia, HubSpot, Adobe, Artlist, Epidemic Sound, Descript and Synthesia sell video production, hosting or AI tools. None of their samples is random, and several publish no field dates.
• Company usage counts are unaudited and their units shift. Adobe's Firefly count moved from images to generations to assets; Canva counts "uses" without defining one; Meta does not say how its video tools' revenue run-rate is counted. None of these counts says how many videos were published or watched.
• Government business surveys ask different questions. The U.S. Census Bureau widened its AI question on November 17, 2025, so its 2023 and 2026 rates are not a series. Eurostat and ONS count businesses with 10 or more employees; Statistics Canada asks about producing goods or delivering services.
• No statistic measures AI use among video editors as such. BLS projects occupations, not tools, and its employer survey leaves out self-employed editors.
• Platform figures are snapshots in the platforms' own words. Cumulative counts such as TikTok's labelled videos grow daily, and "hundreds of thousands" or "millions" of channels are YouTube's phrasing, not counts we can check.
• Audience surveys cover different people. Pew surveys U.S. adults, Edison U.S. weekly podcast consumers, the Reuters Institute six countries and Ofcom the UK, each with its own question wording.
• Several sources are read through Internet Archive copies because the live pages refuse automated requests. Each such link says so.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/ai-video-editing-statistics#WRK-005. To cite the page as a whole:

Mark Studios. "AI Video Editing Statistics." Last verified Sep 26, 2026. https://www.markstudios.com/research/ai-video-editing-statistics

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. Wyzowl, Video Marketing Statistics 2026 (12 Years of Data) (undated). Accessed 2026-09-26.
2. Wyzowl, Video Marketing Statistics 2024 (10 Years of Data) (undated). Accessed 2026-09-26.
3. Wyzowl, Video Marketing Statistics 2025 (11 Years of Data) (undated). Accessed 2026-09-26.
4. Wistia, Top 5 Insights from Wistia's 2024 State of Video Report (2024-04-15). Accessed 2026-09-26.
5. Wistia, Wistia's 2025 State of Video Report Shows Use of AI in Video Production More than Doubled Over Last Year (2025-03-26). Accessed 2026-09-26.
6. Wistia, State of Video Report: Video Marketing Statistics for 2026 (2026-04-22). Accessed 2026-09-26.
7. Wistia, AI Video Marketing Trends for 2026 (undated). Accessed 2026-09-26.
8. HubSpot, The HubSpot Blog's 2024 Video Marketing Report [Data from 500+ Video Marketers] (undated). Accessed 2026-09-26.
9. HubSpot, AI in content marketing: How creators and marketers are using AI to speed up & succeed [data] (undated). Accessed 2026-09-26.
10. HubSpot, 2026 Marketing Statistics, Trends & Data (HubSpot State of Marketing Report, 2026) (2026). Accessed 2026-09-26.
11. Content Marketing Institute, B2B Content and Marketing Trends: Insights for 2026 (2025-10-08). Accessed 2026-09-26.
12. YouTube (Google), New tools to power your creation journey from start to finish (2026-09-23). Accessed 2026-09-26.
13. Adobe, Inaugural Adobe Creators' Toolkit Report: 86 Percent of Global Creators Use Creative Generative AI, See it Boosting Creator Economy (2025-10-28). Accessed 2026-09-26.
14. Epidemic Sound, The Future of the Creator Economy Report 2025 (undated). Accessed 2026-09-26.
15. Artlist, 5 AI video trends for brands and creators in 2026 (2025-11-20). Accessed 2026-09-26.
16. CreatorIQ, CreatorIQ Study Reveals a Growing Authenticity Gap: Brands Value Engagement, but the Market Still Rewards Reach (2026-08-11). Accessed 2026-09-26.
17. Descript, Survey: Creators say AI leads to more creative content; those using AI have more followers, income (2023-07-12). Accessed 2026-09-26.
18. Synthesia, AI in Learning & Development Report 2026 (undated). Accessed 2026-09-26.
19. HubSpot, 2026 State of Marketing: Data from 1,500+ Global Marketers (undated). Accessed 2026-09-26.
20. Wistia, The Key Takeaways From Wistia's 2026 State of Video Webinar (2026-04-22). Accessed 2026-09-26.
21. Wistia, Wistia's 2024 State of Video Report Reveals Surge in Utilizing Artificial Intelligence to Enhance Video Accessibility (2024-03-21). Accessed 2026-09-26.
22. Adobe, 87 Percent of Creators Say Creative AI Is Growing Their Business and Audience, According to Adobe's 2026 Creators' Toolkit Report (2026-06-16). Accessed 2026-09-26.
23. U.S. Census Bureau, Large Firms With at Least 20 Employees Biggest AI Users (2026-05-26). Accessed 2026-09-26.
24. Eurostat, Use of artificial intelligence in enterprises (2025-12). Accessed 2026-09-26.
25. Office for National Statistics, Artificial intelligence in UK businesses: 2023 to 2026 (2026-07-20). Accessed 2026-09-26.
26. U.S. Census Bureau (Center for Economic Studies), The Microstructure of AI Diffusion: Evidence from Firms, Business Functions, and Worker Tasks (2026-04). Accessed 2026-09-26.
27. Statistics Canada, Analysis on artificial intelligence use by businesses in Canada, second quarter of 2026 (2026-06-11). Accessed 2026-09-26.
28. U.S. Census Bureau, How Many U.S. Businesses Use Artificial Intelligence? (2023-11-28). Accessed 2026-09-26.
29. U.S. Census Bureau (Center for Economic Studies), AI Adoption in America: Who, What, and Where (2023-09). Accessed 2026-09-26.
30. Eurostat, 20% of EU enterprises use AI technologies (2025-12-11). Accessed 2026-09-26.
31. U.S. Bureau of Labor Statistics, Employment Projections: Occupational Projections Data (2025-35) (2026-08-27). Accessed 2026-09-26.
32. U.S. Bureau of Labor Statistics, Table 1.12 Factors affecting occupational utilization, projected 2025-35 (2026-08-27). Accessed 2026-09-26.
33. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025: Film and Video Editors (2026-05-15). Accessed 2026-09-26.
34. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025: Film and Video Editors (2026-05-15). Accessed 2026-09-26.
35. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025: Film and Video Editors in Motion Picture and Video Industries (2026-05-15). Accessed 2026-09-26.
36. U.S. Bureau of Labor Statistics (Monthly Labor Review), Incorporating AI impacts in BLS employment projections: occupational case studies (2025-02). Accessed 2026-09-26.
37. CVL Economics for The Animation Guild et al., AI and Animation (The Animation Guild): Future Unscripted: The Impact of Generative AI on Entertainment Industry Jobs (2024-01). Accessed 2026-09-26.
38. Upwork Research Institute (Upwork Inc.), The Future Workforce Index 2026: AI, Freelancing, & the New Value of Work (2026-07-14). Accessed 2026-09-26.
39. Upwork Inc., Upwork Reports Second Quarter 2026 Financial Results (Form 8-K Exhibit 99.1) (2026-08-10). Accessed 2026-09-26.
40. Statistics Canada, Analysis on artificial intelligence use by businesses in Canada, second quarter of 2025 (2025-06-16). Accessed 2026-09-26.
41. Office for National Statistics, Figure 9: Over half of businesses report creative roles being affected when using AI visual content technologies (chart data, CSV) (2026-07-20). Accessed 2026-09-26.
42. International Alliance of Theatrical Stage Employees (IATSE), IATSE Members Overwhelmingly Ratify Hollywood Basic and Area Standards Agreements (2024-07-18). Accessed 2026-09-26.
43. Writers Guild of America, 2023 MBA Ratified (2023-10-09). Accessed 2026-09-26.
44. Adobe Inc., ADBE Q3FY25 Earnings Script and Slides (2025-09-11). Accessed 2026-09-26.
45. Adobe Inc., Adobe Unleashes New Era of Creativity for All with the Commercial Release of Generative AI (2023-09-13). Accessed 2026-09-26.
46. Adobe Inc., Adobe Releases Next Generation of Firefly Models (2023-10-10). Accessed 2026-09-26.
47. Adobe Inc., Firefly at one: Enhancing experimentation, ideation, and exploration for creators of all levels (2024-03-26). Accessed 2026-09-26.
48. Adobe Inc., Adobe Introduces Firefly Image 3 Foundation Model to Take Creative Exploration and Ideation to New Heights (2024-04-23). Accessed 2026-09-26.
49. Adobe Inc., Adobe Previews its Upcoming Firefly Video Model (2024-09-11). Accessed 2026-09-26.
50. Adobe Inc., Adobe Launches Firefly Video Model and Enhances Image, Vector and Design Models (2024-10-14). Accessed 2026-09-26.
51. Adobe Inc., Adobe Q4 and FY2024 Earnings Call Script (2024-12-11). Accessed 2026-09-26.
52. Adobe Inc., Adobe Expands Generative AI Offerings Delivering New Firefly App with Industry's First Commercially Safe Video Model (2025-02-12). Accessed 2026-09-26.
53. Adobe Inc., Adobe Q1FY25 Earnings Call Script (2025-03-12). Accessed 2026-09-26.
54. Adobe Inc., Adobe Revolutionizes AI-Assisted Creativity with Firefly, the All-In-One Home for AI Content Creation, with New Partner and Firefly Models (2025-04-24). Accessed 2026-09-26.
55. Adobe Inc., ADBE Q2FY25 Earnings Script and Slides (2025-06-12). Accessed 2026-09-26.
56. Adobe Inc., New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed (2025-04-02). Accessed 2026-09-26.
57. Adobe Inc., Adobe Q1 FY2026 Earnings Call (2026-03-12). Accessed 2026-09-26.
58. Adobe Inc., Adobe Inc. Form 8-K, Exhibit 99.1: Adobe Delivers Record Q1 Results (2025-03-12). Accessed 2026-09-26.
59. Adobe Inc., Adobe Inc. Form 8-K, Exhibit 99.1: Adobe Reports Record Q2 Results (2026-06-11). Accessed 2026-09-26.
60. Adobe Inc., ADBE Q3FY26 Earnings Script and Slides (2026-09-10). Accessed 2026-09-26.
61. Adobe Inc., Adobe Inc. Form 8-K, Exhibit 99.1: Adobe Raises FY25 Digital Media ARR Growth, Total Revenue, and EPS Targets (2025-09-11). Accessed 2026-09-26.
62. Adobe Inc., Adobe Q4 FY2025 Earnings Call Script (2025-12-10). Accessed 2026-09-26.
63. Canva, Reflecting on 2023: Canva's 10th and biggest year yet (2023-12-04). Accessed 2026-09-26.
64. Canva, Google's Veo 3 comes to Canva: Introducing Create a Video Clip (2025-06-18). Accessed 2026-09-26.
65. Canva, The next era of Canva (2026-04-13). Accessed 2026-09-26.
66. CapCut (ByteDance), Celebrating our community's growth at CapCut World in Singapore (2026-09-06). Accessed 2026-09-26.
67. Blackmagic Design, Blackmagic Design Announces DaVinci Resolve 20 (2025-04-04). Accessed 2026-09-26.
68. Apple Inc., Final Cut Pro 11 begins a new chapter for video editing on Mac (2024-11-13). Accessed 2026-09-26.
69. Kuaishou Technology, Kling AI Annualized Revenue Run Rate Hits USD240 Million in December 2025 (2026-01-13). Accessed 2026-09-26.
70. Google, Introducing Veo 3.1 and advanced capabilities in Flow (2025-10-15). Accessed 2026-09-26.
71. Kuaishou Technology, Kuaishou Technology Announces First Quarter 2025 Unaudited Financial Results (2025-05-27). Accessed 2026-09-26.
72. Kuaishou Technology, Kuaishou Technology Announces Second Quarter and Interim 2025 Unaudited Financial Results and Declares a Special Dividend (2025-08-21). Accessed 2026-09-26.
73. Kuaishou Technology, Kuaishou Technology Announces Third Quarter 2025 Unaudited Financial Results (2025-11-19). Accessed 2026-09-26.
74. Kuaishou Technology, Kuaishou Technology Announces Fourth Quarter and Full Year 2025 Financial Results (2026-03-25). Accessed 2026-09-26.
75. Kuaishou Technology, Kuaishou Technology Announces First Quarter 2026 Unaudited Financial Results (2026-05-27). Accessed 2026-09-26.
76. Kuaishou Technology, Kuaishou Technology Announces Second Quarter and Interim 2026 Unaudited Financial Results (2026-08-19). Accessed 2026-09-26.
77. Kuaishou Technology, Kling AI Advances to the 2.0 Era, Empowering Everyone to Tell Great Stories with AI (2025-04-15). Accessed 2026-09-26.
78. Google, Turn your photos into videos in Gemini (2025-07-10). Accessed 2026-09-26.
79. Alphabet / Google, Alphabet Q2 earnings call: CEO's remarks (2025-07-23). Accessed 2026-09-26.
80. Alphabet / Google, Alphabet earnings, Q3 2025: CEO's remarks (2025-10-29). Accessed 2026-09-26.
81. Alphabet / Google, Alphabet earnings call Q2 2026: Sundar Pichai remarks (2026-07-22). Accessed 2026-09-26.
82. Meta Platforms, META Q2 2025 Prepared Remarks (2025-07-30). Accessed 2026-09-26.
83. Meta Platforms, META Q1 2026 Prepared Remarks (2026-04-29). Accessed 2026-09-26.
84. Meta, 2026: AI Drives Performance (2026-01-28). Accessed 2026-09-26.
85. Meta Platforms, META Q3 2025 Prepared Remarks (2025-10-29). Accessed 2026-09-26.
86. Meta Platforms, META Q4 2025 Prepared Remarks (2026-01-28). Accessed 2026-09-26.
87. OpenAI, Sora is here (2024-12-09). Accessed 2026-09-26.
88. OpenAI, What to know about the Sora discontinuation (undated help article (Internet Archive capture 2026-09-05)). Accessed 2026-09-26.
89. HeyGen, HeyGen Doubles to $200M ARR in Eight Months on the Rise of Identity-First AI Video (2026-06-25). Accessed 2026-09-26.
90. YouTube (Google), From the CEO: What's coming to YouTube in 2026 (2026-01-21). Accessed 2026-09-26.
91. YouTube (Google), Unpacking the magic of our new creative tools (2025-09-16). Accessed 2026-09-26.
92. YouTube (Google), Break down language barriers with auto dubbing on YouTube (2024-12-10). Accessed 2026-09-26.
93. YouTube (Google), Unlocking a global audience with auto dubbing (2026-02-04). Accessed 2026-09-26.
94. YouTube (Google), How YouTube auto dubbing helps creators reach global audiences (2026-05-15). Accessed 2026-09-26.
95. YouTube (Google), From the YouTube CEO: Our big bets for 2025 (2025-02-11). Accessed 2026-09-26.
96. YouTube (Google), New YouTube Live tools for fan funding, dubbing and more (2026-09-23). Accessed 2026-09-26.
97. Meta, You Can Now Edit Videos With Meta AI (2025-06-11). Accessed 2026-09-26.
98. TikTok, Helping people spot and understand AI generated content on TikTok (2026-07-10). Accessed 2026-09-26.
99. TikTok, More ways to spot, shape and understand AI-generated content (2025-11-19). Accessed 2026-09-26.
100. YouTube (Google), How we're helping creators disclose altered or synthetic content (2024-03-18). Accessed 2026-09-26.
101. YouTube (Google), Improving AI labels for viewers and creators (2026-05-27). Accessed 2026-09-26.
102. YouTube (Google), Building trust on YouTube: 'captured with a camera' disclosure - YouTube Help (undated). Accessed 2026-09-26.
103. YouTube (Google), All the YouTube news from Google I/O 2026 (2026-05-19). Accessed 2026-09-26.
104. YouTube (Google), YouTube channel monetization policies - YouTube Help (2025-07-15). Accessed 2026-09-26.
105. TikTok, Partnering with our industry to advance AI transparency and literacy (2024-05-09). Accessed 2026-09-26.
106. TikTok, TikTok's Sixth Disinformation Code Transparency Report: Stronger Protections, Clearer Labels (2025-09-25). Accessed 2026-09-26.
107. TikTok, TikTok's fifth transparency report: our progress under the EU disinformation code (2025-03-25). Accessed 2026-09-26.
108. Meta, Our Approach to Labeling AI-Generated Content and Manipulated Media (2024-07-01). Accessed 2026-09-26.
109. Pinterest, Introducing Gen AI Labels: Pinterest is Taking a New Step in Transparency (2025-04-30). Accessed 2026-09-26.
110. Snap Inc., AI on Snapchat: Improved Transparency, Safety, and Policies (2024-04-16). Accessed 2026-09-26.
111. Pew Research Center, How Americans View AI and Its Impact on People and Society (2025-09-17). Accessed 2026-09-26.
112. Ofcom, Four in 10 UK adults encounter misinformation (2024-11-27). Accessed 2026-09-26.
113. Ofcom, A deep dive into deepfakes that demean, defraud and disinform (2024-07-23). Accessed 2026-09-26.
114. Edison Research at SSRS, The Podcast Consumer 2026 (2026-06-04). Accessed 2026-09-26.
115. Reuters Institute for the Study of Journalism, Generative AI and news report 2025: How people think about AI's role in journalism and society (2025-10-07). Accessed 2026-09-26.
116. Gallup and Bentley University, Americans Aren't Sold on Businesses Using AI in Advertising (2026-08-19). Accessed 2026-09-26.
117. YouGov, AI in streaming entertainment: UK audiences want assistance, but not AI-generated content (2026-02-25). Accessed 2026-09-26.
118. Getty Images, Nearly 90% of Consumers Want Transparency on AI Images finds Getty Images Report (2024-04-30). Accessed 2026-09-26.
119. Adobe, Adobe Study Reveals U.S. Consumers Demand Robust Misinformation Safeguards Ahead of 2024 Presidential Election (2024-09-18). Accessed 2026-09-26.
120. Pew Research Center, Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (2026-06-17). Accessed 2026-09-26.
121. Pew Research Center, About 1 in 5 U.S. workers now use AI in their job, up since last year (2025-10-06). Accessed 2026-09-26.
122. Pew Research Center, Teens, Social Media and AI Chatbots 2025 (2025-12-09). Accessed 2026-09-26.
123. Edison Research at SSRS (with support from SiriusXM Media), The Infinite Dial 2026 (2026-03-12). Accessed 2026-09-26.
124. Ofcom, Passive social media use, AI companionship, and online side hustles: UK adults' media and online lives revealed (2026-04-02). Accessed 2026-09-26.
125. Pew Research Center, Concern and excitement about AI (2025-10-15). Accessed 2026-09-26.
126. Pew Research Center, How would Americans react if they learned AI was used for a speech, song, painting or news article? (2025-09-17). Accessed 2026-09-26.
127. Europol (European Union Agency for Law Enforcement Cooperation), Facing reality? Law enforcement and the challenge of deepfakes (An Observatory Report from the Europol Innovation Lab), original 2022 edition (2022-04-28). Accessed 2026-09-26.
128. Reason (Jesse Walker), That time we tried to make sense of a statistic in a 'New York Times' story on deepfakes (2023-01-27). Accessed 2026-09-26.
129. Victor Riparbelli (Synthesia), Medium, Our Vision for the Future of Synthetic Media (2019-07-23). Accessed 2026-09-26.
130. Yahoo Finance (Alexandra Garfinkle), 90% of online content could be 'generated by AI by 2025,' expert says (2023-01-13). Accessed 2026-09-26.
131. Europol (European Union Agency for Law Enforcement Cooperation), Facing reality? Law enforcement and the challenge of deepfakes (An Observatory Report from the Europol Innovation Lab), January 2024 edition (2024-01-31). Accessed 2026-09-26.
132. SEO Expert Singapore (seoexpert.sg), 90% of the Internet Will Be AI Content by 2026. Here's What That Means for Your Business (2026-04-21). Accessed 2026-09-26.
133. Gartner, Beyond ChatGPT: The Future of Generative AI for Enterprises (2023-01-26). Accessed 2026-09-26.
134. Persado, Gartner Report Identifies AI-Generated Marketing Content as a Top Use Case for Generative AI (undated (first Internet Archive capture 2024-05-29)). Accessed 2026-09-26.
135. Market.us, AI in Video Editing Market (2024-08). Accessed 2026-09-26.
136. Virtue Market Research, AI Video Editing Tools Market (2025-03). Accessed 2026-09-26.
137. Meticulous Research, AI Video Generation & Editing Software Market - Global Opportunity Analysis and Industry Forecast (2026-2036) (2026-01). Accessed 2026-09-26.
138. Grand View Research, AI Video Market Size, Share & Trends Report (2025-07). Accessed 2026-09-26.
139. Market.us, AI Video Market (2025-11). Accessed 2026-09-26.
140. Synthesia, How to reduce video production time by 80% (Bolton College case study) (undated (first Internet Archive capture 2023-01-25)). Accessed 2026-09-26.
141. Colossyan, How Sonesta uses AI video to cut 80% of their video production costs (2025-08-06). Accessed 2026-09-26.
142. Magic Hour, Video production costs: traditional vs AI (Magic Hour blog), version captured 15 May 2026 (2025-03-21). Accessed 2026-09-26.
143. Adwave, AI Video Statistics 2026: Adoption, Cost & Quality (2026-06-22 (modified 2026-09-25)). Accessed 2026-09-26.
144. Federal Reserve Bank of St. Louis (Bick, Blandin, Deming), The State of Generative AI Adoption in 2025 (2025-11-13). Accessed 2026-09-26.
145. The Bridge Chronicle (Pragati Chougule), YouTube Will Not Monetize Content Featuring AI-Generated Videos from July 15, 2025 (2025-07-09). Accessed 2026-09-26.
146. Tech Startups (Nickie Louise), YouTube to demonetize AI-generated videos starting July 15 (2025-07-09). Accessed 2026-09-26.
147. Search Engine Journal (Matt G. Southern), YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels (2025-07-09). Accessed 2026-09-26.
148. Sensity AI, How to Detect a Deepfake Online: Image Forensics and Analysis of Deepfake Videos (undated (figures as of December 2020)). Accessed 2026-09-26.
149. Reuters (syndicated on Yahoo News), Deepfaking it: America's 2024 election collides with AI boom (2023-05-30). Accessed 2026-09-26.
150. CPI OpenFox, Deepfakes and Their Impact on Society (2024-02-26). Accessed 2026-09-26.
151. UK Government, Accelerated Capability Environment (Home Office), Innovating to detect deepfakes and protect the public (2025-02-05). Accessed 2026-09-26.
152. UK Government (Home Office), Government leads global fight against deepfake threats (2026-02-05). Accessed 2026-09-26.
153. UK Government Office for Science, Science-led collaboration against deepfakes (2026-02-19). Accessed 2026-09-26.
154. Bright Defense, 150+ Deepfake Statistics (2026-03-31 (modified 2026-09-16)). Accessed 2026-09-26.
155. The Conversation (Siwei Lyu), Deepfakes leveled up in 2025 - here's what's coming next (2025-12-26). Accessed 2026-09-26.
156. Onfido (now part of Entrust), Onfido Launches First Fraud Lab Capable of Creating Synthetic Attacks at Scale as Deepfakes Increase 31X (2023-11-15). Accessed 2026-09-26.
157. TNW (The Next Web), Deepfake fraud attempts are up 3000% in 2023 - here's why (2023-11-15). Accessed 2026-09-26.
158. Swarmify, 60 Video Marketing Statistics That Actually Matter in 2026 (2020-10-28 (updated 2026-07-07)). Accessed 2026-09-26.
159. Kapwing, AI Slop Report: The Global Rise of Low-Quality AI Videos (2025-11-28). Accessed 2026-09-26.
160. PPC Land, One-third of YouTube Shorts feed now consists of AI-generated slop (2025-12-28). Accessed 2026-09-26.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is December 2026. Corrections go to contact@markstudios.com.

• Sep 26, 2026: First published with 228 figures from 65 publishers, each checked against its original source.