Brewery Video Statistics

Key takeaways

1. In our November 11, 2026 read of YouTube’s 534 most-viewed ‘brewery’, ‘craft beer’ and ‘brewery tour’ videos, breweries, brewpubs and taprooms speaking as themselves drew 10.7% of on-topic views. Comedy, facts and general creators drew 39.8% and news and media 17.6%. (Mark Studios) See details
2. One brewery channel carried most of that: a pale ale brand’s three music-session videos drew 9.7% of on-topic views, and without them breweries drew 0.9%. (Mark Studios) See details
3. 17.1% of the on-topic videos ran 60 seconds or less, and they drew 46.8% of on-topic views; only 3.0% of the breweries’ own videos were that short. (Mark Studios) See details
4. BLS counted 5,870 private U.S. breweries with paid employees in 2025 (NAICS 312120, which includes the large brewers), against 1,616 in 2014: up 263.2%. The 2.9% fall from 2024 was the first yearly drop in the series. (BLS) See details
5. TTB counted 15,166 breweries with an active Brewer’s Notice in 2024, against 42 in 1984. Net of closures, the count grew by about 4.6 a day at its 2017 peak and about 1.6 a day in 2024. (TTB) See details
6. Florida had 266 breweries with paid employees in 2025: Palm Beach County 10, Broward 11 and Martin 2. Florida’s licence file listed 275 current brewery licences on November 11, 2026. (BLS, Florida DBPR) See details
7. U.S. brewers made 149.4 million barrels of beer in 2025 (149,372,271), 22.5% less than in 2015. 80.5% of the brewery permits in TTB’s 2025 size table made 1,000 barrels or less, while 21 permits made 79.0% of the beer. (TTB) See details
8. In the 2022 Economic Census, 43.8% of U.S. brewery establishments reported sales of drinks served on site, and 26.9% reported renting out space for events. (Census) See details
9. Boston Beer spent $610.0 million on advertising, promotion and selling in fiscal 2025, 31.0% of net revenue, on campaigns it says include television, digital and social media. (Boston Beer) See details
10. The “a new brewery opens every day” line goes back to a 2010 trade-group item, “A New Brewery Nearly Every Day”. In 2025, as trade press reported the Brewers Association’s counts, 481 craft breweries closed against 300 openings, and operating craft breweries fell to 9,578. (Trade press) See details

What brewery videos get the most views on YouTube?

Comedy, facts and general creators' videos, not breweries'. In our November 11, 2026 read of YouTube's most-viewed videos for 'brewery', 'craft beer' and 'brewery tour', comedy, facts and general creators drew 39.8% of the on-topic views and news, TV and media channels drew 17.6%. Breweries, brewpubs and taprooms speaking as themselves drew 10.7%, almost all of it from one channel: Original 16, a pale ale brand of the Great Western Brewing Company in Saskatoon, drew 9.7% with three country-music session videos. Without them, breweries drew 0.9% (our calculation). This is a view-sorted global search snapshot, not a census: we took YouTube's 200 most-viewed results for each phrase through the YouTube Data API that day, 534 unique videos from 369 channels with 1.86 billion lifetime views (1,864,728,198). 414 of them were about beer, brewing, breweries or beer drinking, and they drew 31.1% of all views in the sample; the median one had 202,476 views (our calculation).

Breweries uploaded 33 of the on-topic videos. Independent breweries drew 10.1% of the on-topic views from 11 channels; large brewers and brands they own (Kirin, Pilsner Urquell, the Coors brewery tour, Goose Island and Stone & Wood) drew 0.5% from 5 channels (our calculation). Views bunch at the top: the three most-viewed channels drew 21.8% and the ten most-viewed 47.3%. Comedy sketch channels alone drew 7.9% (our calculation).

How much of YouTube's "brewery" results is about beer?

About half. 51.3% of the unique videos YouTube returned for 'brewery' on November 11, 2026 were not about beer: cold brew and pour-over coffee, Milwaukee Brewers baseball, country songs about beer, root beer and kombucha, and kids' cartoons. They drew 74.8% of that list's views. The 'craft beer' and 'brewery tour' lists were mostly on topic (our calculation).

Where are the channels behind the most-viewed brewery videos?

The United States and everywhere else in about equal parts. Channels placed in the United States drew 40.4% of the on-topic views in our November 11, 2026 sample, from 115 channels; channels that state no country drew 19.3%. Only 6 brewery channels were U.S.-placed, and they drew 0.3% of the on-topic views (our calculation). 3 channels name a Florida place: Cigar City Brewing (its own text names the Florida market), an Orlando homebrew-kit seller and a creator whose channel name places the channel in Tampa. Together they drew 0.2% of the on-topic views. No channel names Palm Beach, Broward or Martin County.

How long are the most-viewed brewery videos, and what are they about?

Mostly longer than a minute, but the short ones draw the views. 17.1% of the on-topic videos in our November 11, 2026 sample ran 60 seconds or less, and they drew 46.8% of the on-topic views. The median short one had 736,925 views, against 156,146 for the median longer one. Only 3.0% of the breweries' own videos were that short (our calculation). Tours and visits lead the titles: 116 on-topic titles named a tour or a visit, with 5.8% of on-topic views. 71 named a review, tasting, ranking or try-it test (9.8% of views); 49 named homebrewing (9.2%); 23 named the brewing process or a behind-the-scenes look (1.8%); 23 named beer history (6.3%); and 6 named an event, festival, award or concert session (10.3%, mostly Original 16's sessions). 0 titles named a beer release or a can drop. 42.5% of the on-topic videos were published in 2024 or later; the oldest dates from 2007 (our calculation).

How often do breweries post on YouTube?

Rarely, with one exception. The 6 U.S.-placed brewery channels in our sample uploaded 65 videos in the year to November 11, 2026, and 4 of them uploaded nothing. This is a short list, not a survey. Tree House Brewing Company uploaded 58 of those videos, many of them the brewery's own tastings of other brewers' beers, with a median of 35,424 views; 43.1% of the year's uploads had a review, tasting or try-it title. Goose Island uploaded 7, with a median of 108 views. The median upload of the year had 31,385 views, and 4.6% ran 60 seconds or less. Cigar City Brewing's channel last uploaded in 2016 (our calculation).

Method and limits: YouTube Data API, read November 11, 2026, three search phrases, global (no region filter). We did not watch the videos; channel classes were set by hand from each channel's own text, and the uploader decides the class, so a brewery's music session counts as the brewery's. Breweries are split into independent and large from their own text and public ownership. Personal uploads by private people and family channels featuring a named minor are published as counts only, 19 videos in all, with no title, channel, date or views; shares on this page include their views. YouTube's uploader label for altered or synthetic content was absent on every video in the sample, though one beer-factory video says in its own description that its visuals are AI-generated. View counts are lifetime snapshots and include ad views. The data are in youtube-videos.csv, youtube-channels.csv and youtube-us-brewery-channels.csv.

What do studies find about alcohol marketing on social video?

Alcohol videos on TikTok draw huge audiences and are almost all positive. A 2021 study of the 100 most popular TikTok videos tagged #alcohol counted 291,999,100 views in total (Journal of Studies on Alcohol and Drugs, Russell et al.), about 2.9 million per video (our calculation). Of those videos, 98% expressed pro-alcohol sentiment, 41% were guide videos showing drink recipes, and only 4% showed negative associations with alcohol (Russell et al.). A 2025 University of Florida study pulled the 100 "Top Videos" TikTok's search returns for each of five terms: for drink types such as #beer the videos were 96.9% alcohol positive, while for the plain #alcohol term 41.8% were alcohol negative (Journal of Studies on Alcohol and Drugs, Clement et al.).

Much of the alcohol content people see is posted by users and influencers, not brands. A 2025 Deakin University study examined 1,848 public user-generated Instagram and TikTok posts under major alcohol tags over seven years (Drug and Alcohol Review, Crocetti et al.). Of those posts, 10% showed signs of undisclosed marketing, twice the 5% labelled as sponsored, and among posts that made alcohol the main focus, 64% showed branded products (Drug and Alcohol Review). In a 2026 study of posts tagged #beer, #alcohol, #wine, #liquor or #cocktail up to May 2024, 48.6% of 1,666 sampled Instagram posts came from commercial accounts, and 68.1% of 725 sampled TikTok posts came from influencers (Alcohol, Clinical and Experimental Research, Alejandro et al.). Only one post in the whole sample, a TikTok video, mentioned that alcohol raises cancer risk.

Influencers mix brands into their posts and rarely label them. A 2019 analysis of the Instagram posts of 178 popular Dutch influencers found 63.5% had recently posted about alcohol, and 19.5% of those alcohol posts showed a clear brand, few of them disclosed as advertising (Frontiers in Psychology, Hendriks et al.). The 15 most-followed bartenders on TikTok posted 345 videos in November and December 2021 that drew 270,325,600 views; 73% of the videos with alcohol in them showed or named a brand (BMC Public Health, Guégan et al., 2024). A 2026 Pediatrics study collected 85,673 Instagram posts from 2020-2023 by 112 celebrities who own alcohol brands (Pediatrics, Alen et al.). Only 1.7% of the posts promoting their own brand carried a clear disclosure, and 98% of 660 sampled brand posts were visible to a simulated 15-year-old's account (Pediatrics).

Brand channels themselves draw large audiences on YouTube. A 2017 University of Pittsburgh study of the 137 most popular YouTube videos showing alcohol brands popular with underage drinkers counted 96,860,936 combined views (Journal of Studies on Alcohol and Drugs, Primack et al.). Traditional advertisements were the most common type, at 40% of the videos, and made up 83% of the Bud Light videos, against 18% for Grey Goose (Primack et al.). A 2018 Curtin University study of the 10 alcohol brands with the biggest YouTube presence in each of India and Australia found they had gathered 98,881 subscriptions (BMC Public Health, Gupta et al.). Their recurring tactics included time- and event-specific drinking, recipe demonstrations, contests and event sponsorship.

On Instagram and Facebook, brand posts are polished, frequent and rarely carry responsibility messages. A 2018 Texas A&M study coded about 184 Instagram posts by 15 alcohol brands over 30 days. The posts had high production values and peaked on Thursday and Friday (Substance Use & Misuse, Barry et al.). A 2021 UK study analysed 2,600 Facebook and Instagram posts by 20 alcohol brands from January 2019 to June 2020 and found new tactics such as influencer collaborations alongside long-standing ones such as competitions (International Journal of Drug Policy, Atkinson et al.). In Hong Kong, only 8.1% of 639 Facebook posts by 10 alcohol brands from 2011 to 2019 carried a responsible-drinking message, and none of the drinking-venue posts did (Journal of Adolescent Health, Chan et al., 2023). The brand posts drew a mean of 228.7 interactions each, against 19.0 for venue posts (Journal of Adolescent Health). On China's Douyin, the Chinese version of TikTok, 26.9% of 659 top videos from 37 alcohol brands' official accounts (November 2020 to November 2021) had no age restriction (JMIR Infodemiology, Zhao et al., 2026). Videos built as short skits were more likely to be popular (odds ratio 2.77), while videos carrying an age restriction were less likely to be (JMIR Infodemiology). That is an association, not proof that warnings cost likes.

What do studies of breweries and craft beer find?

Peer-reviewed studies of brewery social media are few. The closest is a 2023 study of the Instagram accounts of 20 Nova Scotia breweries in July 2021, where user-generated content made up 41% of 1,531 Instagram stories (Substance Use & Misuse, Thompson et al.). The authors measured the stories against the Canadian broadcast code for alcohol advertising and counted 321 violations (Thompson et al.). 59% of the violations depicted irresponsible use and 14% appealed to youth (Thompson et al.). The broadcast code was written for TV and radio, so the study shows how reposted customer content can break rules a brewery's own posts would follow; it is not a legal finding.

On their websites, U.S. craft breweries mostly stop short of truly low-alcohol beer. A 2022 survey of a random, non-representative sample of 400 U.S. craft brewery websites found 15.5% offered a beer under 4% ABV, with a further 67.9% offering one under 5% (Nutrients, Myles et al.). The breweries described their lower-alcohol beers mostly in terms of taste and health and by who drinks them.

Story and authenticity are what craft brewers sell, and what craft drinkers say they buy. A 2019 study built on interviews with 40 craft brewery and distillery workers found six modes of authenticity they combine to add value to their products and to the places they make them (British Journal of Sociology, Thurnell-Read). In a survey of 207 people at a Mexico City beer festival, 34.8% were classed as craft beer drinkers, against 41.1% who drank industrial beer (Appetite, Gómez-Corona et al., 2016); follow-up ethnographies found craft drinkers chasing knowledge, new tastes and distance from mainstream beer. Style can carry a price: in a 2023 study of craft beer sold online in Italy, Barleywine fetched the highest premium, 49.9%, followed by Italian Grape Ale (+39.6%) (Foods, Bimbo et al.).

How much alcohol content do young people see online?

Most alcohol-brand accounts studied could be reached by underage users. In a 2014 study, fictitious YouTube profiles aged 14, 17 and 19 could subscribe to all 16 (100%) official YouTube channels of the beer and liquor brands most popular with underage drinkers (Alcohol and Alcoholism, Barry et al.). A 2015 follow-up gave fictitious Instagram profiles, some aged 13, the chance to follow 22 alcohol brands: every profile could, and each received an average of 362 advertisements in 30 days (Alcohol and Alcoholism, Barry et al.). In 2022, 28% of the Instagram accounts and 5% of the Facebook accounts of brands owned by Australia's top beer, wine and spirit companies had no age-restriction controls switched on, even though the industry code had required them since 2017 (Public Health Research & Practice, Pierce et al.). In Nigeria in 2024, only 24 of 66 official alcohol brand pages on Facebook (36.4%, our calculation) and 22 of 72 on Instagram (30.6%, our calculation) used age verification (International Journal of Drug Policy, Odeigah et al.). In Australia in 2026, only 21.6% of 176 images in recent Instagram posts by five beer, spirits and cider brands carried an age restriction or warning, though every account used some form of age-gating (IJERPH, Crawford et al.).

Compliance with the industry's own content codes varies. In 2017, 82% of 50 Budweiser and Bud Light Facebook ads posted around the 2015 Super Bowl broke a self-regulated alcohol advertising code, most often by linking alcohol with success or health benefits (Alcohol and Alcoholism, Noel et al.). A 2019 audit of 1,204 social posts by 52 brands in Sweden found the content mostly conformed to the industry codes but the age-gates were inadequate (Drug and Alcohol Review, Lindeman et al.). Influencers reach younger audiences too: among influencers popular with Canadian children aged 10-12 from June 2021 to May 2022, YouTube carried 72% of their alcohol-marketing posts and beer was the most promoted drink, at 47% (Archives of Public Health, Potvin Kent et al., 2025).

Young people report seeing more online alcohol advertising than adults do. In a 2013 national survey of 1,192 youth aged 13-20 and 1,124 adults (Alcohol: Clinical and Experimental Research, Jernigan et al., 2017), 29.7% of youth recalled alcohol advertising on the internet in the past 30 days, against 16.8% of adults (Jernigan et al.). In a 2021 nationwide survey of 15,683 Japanese junior and senior high school students (Environmental Health and Preventive Medicine, Yoshida et al., 2023), those who had seen alcohol ads on websites had 1.44 times the odds of current drinking (Yoshida et al.).

Reviews keep finding a link between alcohol marketing and drinking, though they cannot prove it causes drinking. A 2025 meta-analysis pooled 31 studies with 62,703 participants, most of them adolescents (Lancet Public Health, Donaldson et al.). People exposed to digital alcohol marketing had 1.75 times the odds of past-30-day drinking (Lancet Public Health) and 1.80 times the odds of binge drinking (Lancet Public Health). A 2017 review of 12 longitudinal studies following 35,219 young people in Europe, Asia and North America (Addiction, Jernigan et al.) found all 12 linked more marketing exposure with more drinking, with odds ratios for later binge or hazardous drinking from 1.38 to 2.15 (Addiction). A 2020 review of 25 studies found engagement with digital alcohol marketing, such as clicking, liking or sharing an ad, was consistently linked with drinking, while the effect of simply seeing ads was inconclusive (Journal of Studies on Alcohol and Drugs, Noel et al.).

Content from other users seems to matter at least as much as brand content. In a 2023 BMJ meta-analysis, adolescents aged 10-19 exposed to alcohol content on social media had 2.43 times the odds of drinking (BMJ, Purba et al.). The link was stronger for user-generated content (3.21) than for marketer-generated content (2.12) (BMJ), and the authors rated the certainty of the alcohol evidence as low. A 2023 survey of 528 U.S. undergraduates found that following more influencers who share alcohol content went with drinking more, even after accounting for friends' alcohol posts (Drug and Alcohol Review, Strowger et al.). A 2022 review of 204 studies from 2009-2019 found that 93.10% of those testing the link between social media use and drinking found a positive relationship (IJERPH, Alhabash et al.).

The federal survey numbers give the audience context. In 2024, 46.6% of people in the U.S. aged 12 or older, 134.3 million people, drank alcohol in the past month, according to SAMHSA's National Survey on Drug Use and Health (SAMHSA, NSDUH 2024). Among adults aged 18-25 the rate fell from 50.9% in 2021 to 47.5% in 2024 (SAMHSA). Among people aged 12-20, under the legal drinking age, past-month use fell from 15.6% to 13.3% (5.1 million people) (SAMHSA). In 2024, 7.6% of that underage group binge drank in the past month (SAMHSA). These figures cover all alcohol, not beer alone.

How many breweries are there in the U.S. and Florida?

The United States had 5,870 private breweries with paid employees in 2025, an annual average from the BLS Quarterly Census of Employment and Wages (QCEW) (BLS). The federal industry code for breweries, NAICS 312120, includes the large brewers' plants as well as craft breweries and brewpubs that are classed as manufacturers; a brewpub whose main business is food is classed as a restaurant and is not in this count. QCEW counts worksites that pay into state unemployment insurance, so a brewery with no employees is left out and a company with several plants counts once per plant.

Florida had 266 private breweries with paid employees (NAICS 312120, which includes the large brewers) in 2025, per BLS QCEW (BLS). The Census Bureau's County Business Patterns, which counts establishments with paid employees in mid-March from its Business Register, found 5,218 U.S. breweries (Census) and 227 in Florida (Census) in 2023. The 2022 Economic Census counted 5,093 U.S. brewery establishments with paid employees (Census). The agencies use different records and reference periods, so their counts do not match.

How has the number of breweries changed since the 1980s?

County Business Patterns counted 43.8 times as many U.S. brewery establishments with paid employees in 2023 as in 1986 (our calculation). In 1986 it found 119 malt beverage establishments (Census), under SIC 2082, the industry code used before NAICS; in 1998, the first year on NAICS codes, it found 514 breweries (Census). The count rose 915.2% from 1998 to 2023 (our calculation). Most of the rise came after 2008, when it counted 424 (Census); by 2013 it was 1,561 (Census).

BLS QCEW, whose open-data files start in 2014, tells the same story by year. It averaged 1,616 private breweries with employees (NAICS 312120, which includes the large brewers) in 2014 (BLS), a figure that rose 263.2% by 2025 (our calculation). The peak in these files was 6,044 in 2024 (BLS); the count then fell 2.9% to 2025 (our calculation), the first yearly fall in the series.

Florida followed the same path. County Business Patterns counted 4 Florida malt beverage establishments in 1986 (Census) and 12 breweries in 1998 (Census). BLS QCEW averaged 71 in 2014 (BLS), so Florida had 274.6% more breweries with employees in 2025 than in 2014 (our calculation). Its peak was 293 in 2023 (BLS), and the count fell 9.2% from 2023 to 2025 (our calculation).

How many breweries are there in Palm Beach, Broward and Martin counties?

Palm Beach County had 10 private breweries with paid employees (NAICS 312120) in 2025, per BLS QCEW (BLS), up from 3 in 2014 (BLS). Broward County had 11 in 2025 (BLS), up from 2 in 2014 (BLS). Martin County had 2 in 2025 (BLS); BLS withholds Martin's brewery jobs and pay, as it did for Palm Beach and Broward in 2014, to protect the few employers. County Business Patterns counted 15 breweries with paid employees in Broward (Census) and 8 in Palm Beach (Census) in 2023; it publishes no row for Martin.

For context, the same counties have far more bars. BLS QCEW averaged 42,249 private drinking places (NAICS 722410: bars, taverns and nightclubs, most of which do not brew) in the United States in 2025 (BLS) and 2,031 in Florida (BLS). That is 7.2 drinking places for every brewery nationally and 7.6 in Florida (our calculation). Some taprooms are classed as drinking places rather than breweries, so neither count is a full count of places that pour their own beer.

How many breweries are there per 100,000 people in South Florida?

Martin County had 1.20 private breweries with paid employees (NAICS 312120, which includes the large brewers) per 100,000 residents in 2025, the highest of the three counties but below the U.S. rate of 1.72 (our calculation, from BLS QCEW counts and Census Bureau population estimates). Florida had 1.13, Palm Beach County 0.63 and Broward County 0.55 (our calculation). Martin's rate rests on two breweries, so one opening or closing moves it a long way.

Who works in breweries and what do they earn?

Private U.S. breweries (NAICS 312120, which includes the large brewers) averaged 104,779 jobs in 2025 at an average annual pay of $50,902, per BLS QCEW (BLS). Jobs rose 161.3% from 40,101 in 2014 (BLS) (our calculation), while average pay fell 13.3% from $58,729 (BLS), before inflation (our calculation). The average brewery got smaller as new, small breweries opened: it had 24.8 jobs in 2014 and 17.8 in 2025 (our calculation).

County Business Patterns puts the long-run change in jobs at 192.2% (our calculation): 33,758 paid employees at U.S. malt beverage establishments in March 1986 (Census) and 98,647 at breweries in March 2023 (Census). Most breweries are small. 25.7% of U.S. breweries with paid employees had fewer than 5 employees in 2023 (our calculation): 1,341 of 5,218, per County Business Patterns (Census).

In Florida, private breweries averaged 3,485 jobs in 2025 (BLS) at an average annual pay of $55,791 (BLS), per BLS QCEW. Palm Beach County's breweries averaged 101 jobs (BLS) at $37,778 (BLS), and Broward County's 197 jobs (BLS) at $34,813 (BLS). For comparison, pay at U.S. drinking places (NAICS 722410) averaged $27,177 in 2025 (BLS).

BLS's occupational survey (OEWS) does not publish breweries on their own; its closest industry is beverage manufacturing (NAICS 312100), which puts breweries together with wineries, distilleries and soft drink makers. That industry had 319,220 wage and salary jobs in May 2025 (BLS), with a median annual wage of $49,370 (BLS). The largest brewing occupation, separating, filtering, clarifying and still machine operators (SOC 51-9012, which covers brewhouse and cellar operators), held 28,060 of those jobs (BLS) at a median of $56,450 (BLS). Packaging and filling machine operators held 23,500 (BLS).

In May 2025 bartenders held 37,800 jobs in beverage manufacturing (BLS), 11.8% of the industry's jobs (our calculation). Their median annual wage was $36,090 (BLS), against $33,300 (BLS) for the 187,630 bartenders at drinking places (NAICS 722400) (BLS). OEWS counts wage and salary workers only, so brewery owners are not in these figures, and tips count only where employers report them as wages.

How much do U.S. breweries sell, and how much of it is poured in taprooms?

U.S. breweries (NAICS 312120, which includes the large brewers) shipped $29,407,838 thousand (about $29.4 billion) of products in 2022, according to the Economic Census (Census). That was 0.9% less than the $29,682,113 thousand of 2017 (Census), before inflation (our calculation), even though the number of breweries grew over the same years. Florida breweries shipped $1,225,000 thousand (about $1.2 billion) in 2022 (Census), 4.2% of the U.S. total (our calculation). The Census Bureau's Annual Integrated Economic Survey estimated 2024 brewery revenue at $27,938,614 thousand (about $27.9 billion), 5.0% less than in 2023 (Census). These values include federal excise tax and are dominated by the large brewers.

Cans lead. Canned beer and ale made up 50.4% of brewery shipments and receipts in 2022 and bottled beer 21.8%, per the Economic Census product-line tables (Census). 3,839 brewery establishments reported shipping kegs (Census), 75.4% of them (our calculation); the Census Bureau withheld the keg dollar value.

Beer poured on site is a small share of the dollars but a common line of business. Alcoholic drinks served for immediate consumption, such as taproom pours, made up 3.2% of brewery shipments and receipts in 2022 (Census). 2,233 brewery establishments reported that line (Census), 43.8% of all U.S. breweries with paid employees (our calculation). 1,372 reported receipts from renting space for weddings, banquets and parties (Census), 26.9% of them (our calculation). The shares are self-reported by the establishments that broke out their product lines.

How much beer does the U.S. import?

The United States imported $7.0 billion (7,016,175,052) of beer made from malt (HS 2203) in 2025, per Census Bureau trade data (Census). That was 54.2% more than the $4.5 billion (4,549,983,654) of 2015 (Census), before inflation (our calculation). Mexico supplied $6.0 billion (6,007,953,834) (Census), 85.6% of the total (our calculation). The values are customs values, before duties, freight and insurance.

How have beer prices changed?

Beer bought in stores cost 29.5% more in 2025 than in 2015, by the Consumer Price Index, a slower rise than the 35.8% for prices overall (our calculation, from BLS annual averages). The index for beer, ale and other malt beverages at home averaged 215.026 in 2015 (BLS) and 278.482 in 2025 (BLS); the all-items index went from 237.017 (BLS) to 321.943 (BLS).

Beer bought in bars, restaurants and taprooms rose faster than beer in stores: 32.1% from 2015 to 2025 (our calculation). Its index averaged 163.567 in 2015 (BLS) and 216.036 in 2025 (BLS). All alcoholic drinks away from home rose 33.8% (our calculation), from 330.513 (BLS) to 442.346 (BLS).

In September 2026, beer at home cost 2.2% more than a year earlier (BLS) and beer away from home 2.1% more (BLS), against 3.7% for all items (BLS). BLS did not collect October 2025 prices during the 2025 shutdown, so no 12-month change exists for October 2026. The indexes price beer from every kind of brewer; BLS publishes no craft-only beer price index.

How many breweries does TTB count?

The federal Alcohol and Tobacco Tax and Trade Bureau (TTB) counted 15,166 breweries holding an active Brewer's Notice in the United States in 2024, up from 42 in 1984 (our reading of TTB's Brewery Count by State workbook). A Brewer's Notice is the federal permit for one brewery premises, so the count is of permits, not companies. TTB's workbook also counts breweries in bankrupt, cease-and-desist, hold or pending-revocation status, and it includes contract and alternating brewers that file their own notice. It is the longest federal series on brewery numbers and the one to compare with any claim about how fast breweries open.

A smaller TTB count tracks brewers that actually file operating reports. TTB's annual beer report counted 7,343 industry members (brewers) reporting operations in 2025, against 7,937 in 2024, a peak of 8,202 in 2022 and 2,782 in 2012 (TTB). That is a 10.5% fall from the 2022 peak to 2025 (our calculation). The two counts differ because many permit holders file no report, or report together with another brewery.

The national count did not rise every year. It fell after 2000, when TTB counted 1,964, and was only 2,129 in 2009. Growth came back after 2009 and peaked in 2017, when the count rose by about 4.6 a day net of closures, the largest one-year rise in the series (our calculation). By 2024 the net rise had slowed to about 1.6 a day (our calculation). These are net figures: TTB's workbook shows how many notices were active, not how many breweries opened or closed.

How many breweries are licensed in Florida and in Palm Beach, Broward and Martin counties?

Florida's Department of Business and Professional Regulation (DBPR) listed 275 current Manufacturer of Malt Beverages (CMB) licences on November 11, 2026, by our count of the public licence file of its Division of Alcoholic Beverages and Tobacco (our count). The same file holds 331 CMB licences in all; the rest carry a 2026 expiry date and were not renewed. TTB counted 618 Florida breweries with an active Brewer's Notice at the end of 2024, more than twice DBPR's number, because a federal notice is not a state manufacturing licence: brewpubs that brew under a restaurant or bar licence, contract brewers and inactive permits sit in the federal count.

By the county code on each current CMB licence, Palm Beach County had 10 brewery licences, Broward 12 and Martin 3 (our count). Together the three counties hold 9.1% of Florida's current CMB licences (our calculation). 133 of the 275 current licences were first issued in 2020 or later (our count); that counts only licences still on the file, so breweries that opened since 2020 and closed are missing from it.

DBPR's licence chart prices the CMB licence at $3,000 per plant or branch (DBPR), so one company with two plants holds two licences. A separate child licence, CMBP, lets a bar or restaurant licensee brew on its own premises, but such a brewpub may not brew more than 10,000 kegs a year (DBPR). No CMBP licences appear in DBPR's public download files, so these county counts leave out brewpubs that brew under that licence.

The county numbers come from Florida, not TTB, for a legal reason. TTB publishes lists of importers, wholesalers, distillers and wineries, but its FOIA page says Internal Revenue Code section 6103 protects taxpayer records, so it does not publish a list of brewers (TTB). No public federal file names the breweries in a county.

How much beer do U.S. brewers make?

U.S. brewers reported producing 149.4 million barrels of beer (149,372,271) in 2025, according to TTB's annual beer report (TTB). A barrel is 31 U.S. gallons. Production was 158.3 million barrels (158,279,885) in 2024 (TTB), 192.6 million (192,636,536) in 2015 (TTB) and 196.2 million (196,174,279) in 2012, the first year in TTB's data file (TTB). Output fell 22.5% from 2015 to 2025 and 5.6% from 2024 to 2025 (our calculation). The decline has not stopped: TTB's monthly data, which are early and can be revised, show 5.6% less beer made in January to June 2026 than in the same months of 2025 (our calculation).

Taxable removals, the beer that leaves breweries subject to federal excise tax, were 139.4 million barrels (139,429,735) in 2025 (TTB), against 147.9 million (147,946,270) in 2024 (TTB) and 177.2 million (177,164,772) in 2015 (TTB). Exports, removed free of tax, fell from 6.9 million barrels (6,923,976) in 2018 (TTB) to 2.3 million (2,333,627) in 2025 (TTB). All of these are TTB totals for brewers that file operating reports, and earlier years can change when late or amended reports arrive.

How much beer goes out in kegs?

Kegs carried 7.4% of taxable U.S. beer removals in 2024 (our calculation): 11.0 million barrels (11,010,425) in kegs (TTB) against 132.5 million (132,520,398) in bottles and cans (TTB), by TTB's count. Draught is the beer of bars and taprooms, and it took the hardest hit in 2020: keg removals fell from 15.1 million barrels (15,079,514) in 2019 (TTB) to 7.6 million (7,590,044) in 2020 (TTB), a 49.7% drop in the first COVID-19 year (our calculation). The 2024 figure had not returned to the 2019 level. TTB's 2025 figures carry no keg split: brewers in its Tax Simplification Pilot Program no longer report removals by container type, so from its 2025 statistics on TTB reports taxable removals by total volume only (TTB).

How big are most U.S. breweries?

Most U.S. breweries are very small. Of the 7,228 brewery permits in TTB's 2025 size table, which counts permits that filed an operating report, 80.5% produced 1,000 barrels or less, including those that reported no production (our calculation). 4,781 permits produced more than 0 and up to 1,000 barrels and 1,040 reported none (TTB). At the other end, 21 brewery permits each produced more than 1,000,000 barrels (TTB); together they made 117.8 million barrels (117,834,550) (TTB) or 79.0% of the beer in the table (our calculation).

Ten years earlier the small end was much thinner. In 2015 TTB counted 2,858 permits making more than 0 and up to 1,000 barrels (TTB) and 474 that reported none (TTB). The million-barrel class then had 26 permits (TTB) making 166.1 million barrels (166,061,014) (TTB). The largest brewers lost volume while the number of very small ones grew.

Why do the brewery counts disagree?

Each counter on this page counts something different, so the number of U.S. breweries runs from about 5,200 to about 15,200 depending on who counted. TTB counts active Brewer’s Notices (one per brewery premises, including ones not yet brewing); its operating reports count the brewers that actually filed. BLS and Census count establishments with paid employees in NAICS 312120, which includes the large brewers and leaves out brewpubs filed as restaurants or bars. Boston Beer gives its own round estimate in its annual report, and the Brewers Association’s craft count reaches us only through trade press, because its site terms bar automated access.

Compare a count only with the same series.

What do public brewers tell the SEC about marketing and video?

Boston Beer, the Samuel Adams and Dogfish Head brewer, spent $286.2 million on advertising and sales promotion in fiscal 2025, the year to December 27, 2025, by its own Form 10-K (Boston Beer Form 10-K, fiscal 2025). That was up from $240.9 million in fiscal 2024 (Boston Beer Form 10-K, fiscal 2025), a rise of 18.8% (our calculation), and from $105.3 million in fiscal 2016 (Boston Beer Form 10-K, fiscal 2016), a rise of 171.8% in nine years (our calculation; nominal dollars).

The wider line in its accounts, advertising, promotional and selling expenses (which also holds sales salaries and freight to distributors), rose 10.5% to $610.0 million in fiscal 2025 (Boston Beer Form 10-K, fiscal 2025). That was 31.0% of net revenue (Boston Beer Form 10-K, fiscal 2025), against 27.4% in fiscal 2024 (Boston Beer Form 10-K, fiscal 2025), or $85.43 per barrel (Boston Beer Form 10-K, fiscal 2025). Advertising and sales promotion alone came to $40.08 per barrel shipped in fiscal 2025 (our calculation).

The filings name the media but give no separate figure for video or social. Boston Beer says it runs media campaigns on “television, digital and social media”, radio, billboards and print (Boston Beer Form 10-K, fiscal 2025); its fiscal 2016 report already listed “digital and social media” beside television (Boston Beer Form 10-K, fiscal 2016). Molson Coors’ marketing and advertising expenses were about $1.1 billion a year, worldwide, in each of 2023, 2024 and 2025 (Molson Coors Form 10-K, 2025), and it says they include media advertising on “television, radio, digital, print” (Molson Coors Form 10-K, 2025). Constellation Brands says its ad placements, including “programmatic digital buys”, are bought to reach mainly legal-drinking-age audiences, checked with Nielsen and ComScore data (Constellation Brands Form 10-K, fiscal 2026). AB InBev’s 2025 annual report lists social media as a risk: “Social media, which accelerates and potentially amplifies the scope of negative publicity” (AB InBev Form 20-F, 2025).

Boston Beer shipped 77.7% more barrels in fiscal 2025 than in fiscal 2016 (our calculation), so its advertising grew faster than its volume. In fiscal 2025 its shipments fell 4.7% (Boston Beer Form 10-K, fiscal 2025) and its depletions, the sales from distributors to stores and bars, fell by about 4% (Boston Beer Form 10-K, fiscal 2025).

How big is craft beer, by the brewers’ own filings?

Boston Beer puts the U.S. craft beer category at $3.4 billion in measured off-premise channels (store scan data) in 2025 (Boston Beer Form 10-K, fiscal 2025), about 9% of traditional beer dollars (Boston Beer Form 10-K, fiscal 2025). Craft dollars in those channels fell 2% in 2024 and 3% in 2025 (Boston Beer Form 10-K, fiscal 2025). The whole US beer market it measures, including flavored malt drinks, hard seltzer, cider and spirit-based cans, fell 1.2% to $47.0 billion (Boston Beer Form 10-K, fiscal 2025), and that “Beyond beer” group is 23% of it (Boston Beer Form 10-K, fiscal 2025). On those figures craft beer is 7.2% of the whole market in store dollars (our calculation). These are off-premise figures only: they leave out bars, restaurants and taprooms.

A smaller filer quotes a much larger share. BrewBilt Brewing, a Northern California craft brewer, wrote in its 2023 10-K that small and independent brewers’ share of U.S. beer volume rose to 13.2% in 2022 (BrewBilt Form 10-K, 2023) and that craft retail dollar sales of $28.4 billion were 24.6% of a $115 billion U.S. beer market (BrewBilt Form 10-K, 2023). The filing does not name its source, and it counts all retail channels, not only stores. In fiscal 2016 Boston Beer estimated craft volume grew about 7% while total beer volume was flat (Boston Beer Form 10-K, fiscal 2016), and put its wider “Better Beer” group (craft, imports and specialty beers) at about 29% of U.S. beer volume (Boston Beer Form 10-K, fiscal 2016).

Tilray Brands, which owns SweetWater, Montauk, Breckenridge and other breweries, calls itself the 4th largest craft brewer in the United States, citing the Brewers Association’s 2025 craft brewing figures (Tilray Form 10-K, fiscal 2026). Two years earlier it said it was the 5th largest (Tilray Form 10-K, fiscal 2024).

How many breweries and taprooms do the filers describe?

Boston Beer estimates there are about 10,000 breweries in operation in the United States, up from about 1,500 in 2009 (Boston Beer Form 10-K, fiscal 2025), 6.7 times as many (our calculation). Two years earlier it wrote “over 10,000” (Boston Beer Form 10-K, fiscal 2023), so its estimate stopped rising. In early 2017 it counted over 6,500 craft breweries in operation or planning, against about 1,409 operating in 2006 (Boston Beer Form 10-K, fiscal 2016). The filings do not name who counted.

Boston Beer runs nine retail locations where drinks are served on site, including six brewery tap rooms (Boston Beer Form 10-K, fiscal 2025), and it is closing its Angel City Brewery in Los Angeles effective April 30, 2026 (Boston Beer Form 10-K, fiscal 2025). Tilray runs 18 owned brewpubs, including BrewDog sites bought in March 2026 (Tilray Form 10-K, fiscal 2026). BrewBilt opened a taproom and restaurant in Nevada City, California, in December 2023 that seats 140 people (BrewBilt Form 10-K, 2023). Monster Beverage, the energy drink maker, says it manages “taprooms and brewpubs” next to some of its beer plants (Monster Beverage Form 10-K, 2025).

Are the big brewers still in craft?

Less than before. Constellation Brands sold its craft beer businesses, Four Corners and Funky Buddha, in June 2023 (Constellation Brands Form 10-K, fiscal 2026). Molson Coors decided in the third quarter of 2024 to wind down or sell some of its U.S. craft businesses (Molson Coors Form 10-K, 2025); at the end of 2025 it ran nine primary breweries and “three craft breweries” in the Americas (Molson Coors Form 10-K, 2025). AB InBev bought the remaining 68.8% of Craft Brew Alliance (Kona, Redhook, Widmer Brothers) in 2020 for about USD 0.2 billion (AB InBev Form 20-F, 2025).

How often do annual reports mention craft brewers and taprooms?

Rarely. 146 Form 10-K annual reports filed from 2001 to 2025 contained “craft brewer” or “craft brewers”, by our count with SEC EDGAR full-text search (our calculation), from 29 companies (our calculation). The busiest year was 2016, with 12 such reports, and 6 were filed in 2025 (our calculation). “Taproom” or “taprooms” appeared in 45 10-Ks from 2001 to 2025, the first in 2005, from 15 companies (our calculation); 22 of those were filed in 2021-2025 and the peak was 6 in 2022 (our calculation). The search misses private companies, which is almost every brewery, foreign filers’ 20-F reports and other wordings such as “tap room” or “brewpub”.

We read every hit filed from January 2024 to November 11, 2026. Of the 7 companies whose 10-Ks said “craft brewer(s)”, 4 were brewers or beverage companies that own breweries (Boston Beer, Tilray, BrewBilt, Monster); the others were a beer brand sold under contract brewing, a restaurant chain and a seller of brewery software (our calculation). Of the 5 that said “taproom(s)”, 4 were brewers or beverage companies running taprooms and one was a restaurant chain (our calculation). The per-year counts and the hand-read list are in our two CSV files.

What do federal rules require in a beer ad or social post?

A brewery's posts, reels and videos that promote its beer count as advertising under TTB's malt beverage rules, 27 CFR part 7, subpart N, in the text published on Feb. 9, 2022 (eCFR). Those rules were changed with effect from March 11, 2022 to name electronic and internet media and social networks as ways of advertising (TTB). TTB's current guidance on social media is Industry Circular 2024-1, published on November 1, 2024 (TTB). This section reports rule text as read on November 11, 2026.

• Every beer ad must show the responsible advertiser's name, city and state (or other contact details) and the class of the product, such as ale or lager (27 CFR 7.233). An ad about the brewery or its whole line, with no single beer named, needs only the advertiser's name and contact details.
• TTB treats a brewery's whole social profile as one advertisement, so the mandatory statements can sit once on the profile or "about" page. A video posted where no such profile exists must carry the statements in the video itself.
• Many microblog services cap posts at about 140-280 characters, so TTB does not expect the statements in every post if they appear on the profile or behind a clearly named link (TTB). Influencer posts paid for by a brewery must also carry them; a link, or an @ tag to a compliant brewery page, is enough.
• Reposting or "liking" someone else's content puts it under the prohibited-practice rules too, as if the brewery had posted it.
• A drink with less than 0.5 percent alcohol by volume may not be called beer, lager, ale, porter or stout in an ad (eCFR).
• Ads may not make misleading health claims, false statements that disparage a competitor, or use subliminal techniques, and any label shown must be a reproduction of an approved label (27 CFR 7.235).
• On March 2, 2026 TTB reminded industry members that generated images (TTB's term is "SI-generated") in ads must follow the same prohibited-practice and mandatory-statement rules (TTB).
• TTB may settle a violation of the labelling and advertising law for not more than $500 per offense (eCFR). Outdoor ads already up on September 7, 1984 are exempt until replaced, restored or renovated (eCFR).

What must a beer label show when it appears on camera?

A can or bottle shown in a release reel is a label under TTB rules, and its mandatory information must be at least two millimeters high on containers larger than one-half pint, under 27 CFR part 7 as read on November 11, 2026 (eCFR). The stated alcohol content may differ from the real one by up to 0.3 percentage points either way for beers of 0.5 percent alcohol or more, with some exceptions (eCFR). The government health warning on containers of more than 237 milliliters up to 3 liters must be printed no smaller than 2 millimeters (eCFR).

How much federal excise tax does a brewery pay on beer?

A U.S. brewery that produces no more than 2,000,000 barrels in a calendar year pays $3.50 a barrel on the first 60,000 barrels it brews and removes that year, under 26 U.S.C. 5051 as published in the 2024 U.S. Code (U.S. Code). The other rates in the same section:

• $16 a barrel on the first 6,000,000 barrels a year for other brewers and electing importers (U.S. Code).
• $18 a barrel on all other barrels (U.S. Code).
• TTB's rate table shows a small brewer paying $16.00 a barrel on barrels over 60,000 up to 2,000,000 (TTB).
• A barrel for tax purposes holds not more than 31 gallons, and smaller packages are taxed at the same rate per unit (U.S. Code).

The small-brewer rate used to be $7 a barrel. A 2017 law cut it to $3.50 for beer removed from 2018 on, and Pub. L. 116-260, enacted on Dec. 27, 2020, made the lower rates permanent (U.S. Code). TTB's historical table shows $18/$7 (general rate and small-brewer rate) from 1991 through 2017 (TTB). The earliest rate in that table, from September 1862, was $1.00 a barrel (TTB).

What does Florida law allow breweries and taprooms?

A Florida brewery can run its own taproom: the Division of Alcoholic Beverages and Tobacco may issue up to eight vendor's licences to one malt beverage manufacturer for sales on property that includes a brewery, under s. 561.221 of the 2026 Florida Statutes (Florida Legislature). A bar or restaurant can also brew as a brewpub if it brews at one location no more than 10,000 kegs a year and sells that beer on its own premises (Florida Legislature). A keg here means 15.5 gallons (Florida Legislature). Statute text as read on November 11, 2026.

• A Florida brewery pays an annual state licence tax of $3,000 per plant or branch (Florida Legislature). A brewpub under the 10,000-keg limit pays $500 (Florida Legislature).
• Florida's excise tax on beer is 48 cents a gallon in kegs and barrels, and 6 cents per pint in containers under a gallon (Florida Legislature).
• Beer sold at retail in individual containers must come in containers of no more than 32 ounces, except containers of a gallon or more and growlers (Florida Legislature). A growler may hold 32, 64 or 128 ounces and must be filled at the point of sale (Florida Legislature).
• Containers held for sale in Florida must carry "Florida" or "FL" in at least 8-point type, unless the brewer has an approved tracking exemption (Florida Legislature).
• At a tasting held by a brewer or distributor in a store that sells only sealed containers, each sample cup may hold 3.5 ounces or less (Florida Legislature). The tasting section was created by chapter 2015-12, Laws of Florida, the same act that amended the taproom licence rules (Florida Legislature).

Florida's tied-house law, s. 561.42, limits what a brewery may give the bars that sell its beer. A brewery may not engage in cooperative advertising with a bar or name a bar in ads for a tasting. A bar may not show more than one neon or electric sign for any one brewery in its windows (Florida Legislature). A distributor may not give a bar more than 10 cases of branded glassware a year per licensed premises (Florida Legislature). A brewery's taproom video that names a partner bar can run into these limits.

What do YouTube, Google Ads and the FTC require for beer videos?

Google Ads allows alcohol ads in the United States, and ads for fermented drinks of 0.5% alcohol or more must show the ABV on the landing page (Google Ads Help). The policy also bars ads that appeal mainly to people under the legal purchase age or that show minors drinking. YouTube's child safety policy defines a minor as someone under 18 and lists videos of minors drinking alcohol among the harmful acts that may not be posted (YouTube Help). Policies as read on November 11, 2026.

The FTC's Endorsement Guides, 16 CFR Part 255, in their current form date from July 26, 2023 (eCFR). A creator paid in money or free beer must disclose that link clearly. In a video, the disclosure should be both on screen and spoken. A knowing violation of an FTC rule, such as the rule against fake reviews, can cost up to $53,088 per violation (eCFR). TTB's circular adds that influencer posts paid for by a brewery are its ads and must carry the federal mandatory statements.

What do the popular brewery numbers really say?

Four numbers travel through brewery business plans, marketing guides and beer news: that a new brewery opens every day, that craft beer holds a set share of the market, that video lifts conversions 80%, and that most Americans live within 10 miles of a brewery. We traced each to the oldest source we could read and say below what that source measured. Most of these numbers come from the Brewers Association (BA, the craft brewers’ trade group). Its website terms bar automated access, so we did not read its pages; we quote its numbers only as other publishers printed them, and link those pages as dated evidence of what was said, not as the source of the count.

“A new brewery opens every day”

The line was true for a few years and is not now. The earliest form we found is from July 2010, when the Brookston Beer Bulletin, a beer writer’s blog, relayed a BA item titled “A New Brewery Nearly Every Day” (Brookston Beer Bulletin). The BA had counted 155 confirmed openings in the first half of 2010 (Brookston Beer Bulletin) and 1,625 U.S. breweries at June 30, 2010 (Brookston Beer Bulletin). In July 2014 BRAUWELT, a brewing trade magazine, relayed that breweries had opened at a rate of one per day since the start of 2011 (BRAUWELT) and 1.2 per day over the previous two years (BRAUWELT). By December 2015 openings exceeded two a day (Brookston Beer Bulletin).

“More breweries than ever” rests on a 19th-century count. Repeaters set the old record at 4,131 breweries in 1873 (BRAUWELT), and in December 2015 the BA counted 4,144 at the end of November, passing it (Brookston Beer Bulletin). The 1873 figure is credited to the brewers’ trade association of that era; we found no primary table for it that we could read, and a brewery historian who questions it bars AI agents from the site.

Openings have since fallen behind closings. In January 2025 the news digest of the National Alcohol Beverage Control Association relayed the BA’s preliminary 2024 count: 335 openings (NABCA) and 399 closings, the first year in nearly two decades with more closings (NABCA). The BA’s counts are revised as late reports arrive: by April 2025 its 2024 figures were 434 openings (INSIDE Beer) and 501 closings (INSIDE Beer), with all U.S. breweries, craft and non-craft, down to 9,680 (INSIDE Beer). For 2025 it counted 300 craft brewery openings (INSIDE Beer) and 481 closings (INSIDE Beer), leaving 9,578 operating craft breweries (INSIDE Beer). That is fewer than one opening a day. Use instead: the count of brewery premises holding a federal Brewer’s Notice, which the Alcohol and Tobacco Tax and Trade Bureau (TTB) publishes each year (15,166 in 2024, a net rise of about 1.6 a day), and the Bureau of Labor Statistics’ count of brewery establishments with employees (NAICS 312120, which includes the large brewers), which fell to 5,870 in 2025. See why the counts disagree. Say who counted and which year: “The BA counted 300 craft brewery openings and 481 closings in 2025.”

“Craft beer is X% of the beer market”

There are two numbers, and repeaters often drop the word that tells them apart. Both are BA estimates for craft as the BA defines it (small and independent brewers). By volume, craft’s share was 13.3% in 2024 (New School Beer); by retail dollars it was 24.7% (New School Beer). “Nearly a quarter of the market” is the dollar figure; “about 13%” is the volume figure.

The share has stalled well short of the trade’s own target. In March 2016 the Brookston Beer Bulletin relayed that craft had reached 12.2% of U.S. beer volume in 2015 (Brookston Beer Bulletin) and quoted the BA’s release that 2014 retail sales were 19.3% of the market by dollars (Brookston Beer Bulletin), with a goal of 20 percent market share by 2020 (Brookston Beer Bulletin). For 2025 the BA first reported a volume share of 13.3% and a dollar share of 24.6% (INSIDE Beer), then in June 2026 corrected the volume share to 13.4% (New School Beer). Boston Beer’s annual report uses a different measure, store scan data, which puts craft at about 9% of traditional beer dollars in measured off-premise channels. Use instead: “Craft brewers, as the BA defines them, sold about 13.4% of U.S. beer by volume in 2025 and about a quarter by retail dollars (BA estimates).”

“Video lifts conversions 80%”

The figure is a best case from one video vendor, EyeView, about a client website, not a brewery. In February 2009 EyeView’s blog said viewers of its videos for one client, UMOO, were 80% more likely to become depositing users, comparing viewers with non-viewers (EyeView, archived), which does not test what adding a video does. By August 2010 Unbounce, a landing-page software seller, wrote that a study by eyeviewdigital.com showed video on landing pages can increase conversion by 80% (Unbounce, archived).

The larger later evidence points the other way. Unbounce’s own 2021 analysis of about 35,000 customer landing pages in each of three periods (Unbounce) concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce). Its April 2025 article of landing-page examples still says landing pages with video can increase conversions by 80% (Unbounce). We found no conversion test by a brewery or taproom, and no page applying the figure to breweries. Use instead: “Unbounce’s 2021 study of about 35,000 landing pages per period found video had a minimal or negative effect; we found no conversion test by a brewery.”

“Most Americans live within 10 miles of a brewery”

This one holds up, with a caveat on how distance is measured. The oldest form we found, a 2006 analysis by ESRI, a mapping software seller, is known only through a trade site that bars AI agents, so we did not read it. In July 2014 BRAUWELT relayed the BA chief economist’s finding that the majority of Americans lived within 10 miles of a local brewery (BRAUWELT); the BA later raised its estimate above 80%. An independent check exists. In a 2022 paper in The Geographical Bulletin, Patterson, Hoalst-Pullen and Chu of Kennesaw State University quote the BA (2021) that “more than 80 percent” of Americans live within 10 miles of a brewery (The Geographical Bulletin), map 10-mile drive distance areas around U.S. breweries (The Geographical Bulletin), and report that their results validate the BA figure nationally while regional patterns differ (The Geographical Bulletin). Use instead: “A 2022 peer-reviewed mapping study using drive distances found the BA’s ‘more than 80 percent’ within 10 miles holds nationally (The Geographical Bulletin).”

Every popular claim our research pages trace, 906 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about brewery video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 450 figures from 49 publishers.

On November 11, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: TTB’s beer statistics files and pages; BLS establishment and pay counts (Quarterly Census of Employment and Wages open data files), occupation wages and consumer prices (through the BLS data API); Census County Business Patterns, the 2017 and 2022 Economic Census, the Annual Integrated Economic Survey, trade data and population estimates (through the Census data API and data files); the Florida Department of Business and Professional Regulation’s public licence file and licence chart; the Florida Statutes; eCFR, GovInfo and SAMHSA; Google Ads and YouTube Help; SEC filings on EDGAR; beer trade press quoted only as repeaters in the origins section; and journal abstracts (PubMed records re-read through NCBI’s E-utilities, because the pages answer scripts with a bot check). Our YouTube figures come from the YouTube Data API, our licence counts from the Florida licence file and our filing counts from EDGAR full-text search. We left out sources whose terms or robots rules bar automated access or AI agents: the Brewers Association (its site terms bar automated access, so its counts appear only as quoted by others, and are labelled that way), the Beer Institute’s code PDF, NIAAA, Fortune and several beer trade sites. Nothing here is legal, tax, health or business advice.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Brewery counts differ by counter. TTB counts Brewer’s Notices (premises allowed to brew, including some not yet brewing) and, separately, the brewers that file operating reports. BLS and Census count establishments with paid employees in NAICS 312120, Breweries, which includes the large brewers and leaves out brewpubs filed as restaurants or bars. Compare a count only with the same series.
• No direct Brewers Association data. The trade group’s site terms bar automated access, so its craft counts and shares appear only as trade press or a filing quoted them, labelled as such.
• Licences are not breweries. A Florida manufacturer licence is a permission; we counted licences in the state’s download file by its own county code, and DBPR publishes no key to its status codes, so “current” is our reading of them.
• Small areas move fast. Palm Beach, Broward and Martin counties each have a dozen or fewer breweries with employees, so one opening or closing moves their rates per 100,000 residents. BLS withholds Martin County’s brewery jobs and pay.
• Wages cover more than breweries. OEWS does not publish NAICS 312120; its occupation figures are for beverage manufacturing (312100), which also holds wineries, distilleries and soft-drink makers.
• Our YouTube read follows YouTube’s ranking. The 534 videos are what YouTube’s search returned for ‘brewery’, ‘craft beer’ and ‘brewery tour’ (the top 200 results for each, sorted by views, with no country filter) on November 11, 2026. It is not a census of brewery video, and a global view-sorted search does not surface local breweries. View counts are lifetime snapshots and include paid views. We read titles and channel text, not the videos themselves. Personal uploads and channels featuring children are published only as a class and counts.
• Filings count words. EDGAR full-text search finds a phrase, not a topic, and misses spellings such as “tap room”. We read every hit from 2024 to November 11, 2026 by hand.
• Studies are mostly about big alcohol brands. Few peer-reviewed studies look at breweries themselves; the two we found cover 20 Nova Scotia breweries’ Instagram stories and 400 U.S. craft brewery websites. Each study is labelled with its year, place and sample. Rules are reported as we read them on November 11, 2026; this is not legal advice. Every “earliest we found” in the origins section rests on web pages, trade press and journal databases; newspaper databases were not searched.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/brewery-video-statistics#WRK-001. To cite the page as a whole:

Mark Studios. "Brewery Video Statistics." Last verified Nov 11, 2026. https://www.markstudios.com/research/brewery-video-statistics

@misc{markstudios_brewery_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Brewery Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/brewery-video-statistics},
  note = {Last verified 2026-11-11}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. Journal of Studies on Alcohol and Drugs (Russell et al., University of Arkansas), #Alcohol: Portrayals of Alcohol in Top Videos on TikTok (2021-09). Accessed 2026-11-11.
2. Journal of Studies on Alcohol and Drugs (Clement et al., University of Florida), Alcohol-Related Content Delivered Through TikTok's Search Function: A Content Analysis of Top Videos Across Popular Alcohol Terms (2025-02-12). Accessed 2026-11-11.
3. Drug and Alcohol Review (Crocetti et al., Deakin University), Alcohol Promotion via User-Generated Content on Instagram and TikTok: A Content Analysis (2025-09-02). Accessed 2026-11-11.
4. Alcohol, Clinical and Experimental Research (Alejandro et al.), Alcohol-cancer risk communication on social media: A content analysis of alcohol-related Instagram and TikTok posts (2026-02). Accessed 2026-11-11.
5. Frontiers in Psychology (Hendriks et al.), Picture Me Drinking: Alcohol-Related Posts by Instagram Influencers Popular Among Adolescents and Young Adults (2020-01-22). Accessed 2026-11-11.
6. BMC Public Health (Guégan et al.), #Bartender: portrayals of popular alcohol influencer's videos on TikTok (2024-05-23). Accessed 2026-11-11.
7. Pediatrics (Alen et al.), Celebrity-Owned Alcohol Brands Promoted on Social Media (2026-03-01). Accessed 2026-11-11.
8. Journal of Studies on Alcohol and Drugs (Primack et al., University of Pittsburgh), Portrayal of Alcohol Brands Popular Among Underage Youth on YouTube: A Content Analysis (2017-09). Accessed 2026-11-11.
9. BMC Public Health (Gupta et al., Curtin University), Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts (2018-01-16). Accessed 2026-11-11.
10. Substance Use & Misuse (Barry et al., Texas A&M University), Alcohol Advertising on Social Media: Examining the Content of Popular Alcohol Brands on Instagram (2018-06-11). Accessed 2026-11-11.
11. International Journal of Drug Policy (Atkinson et al.), 'Pretty in Pink' and 'Girl Power': An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram (2021-12-11). Accessed 2026-11-11.
12. Journal of Adolescent Health (Chan et al.), Alcohol Social Media Marketing in Hong Kong: A Content Analysis of Facebook Posts (2023-06-29). Accessed 2026-11-11.
13. JMIR Infodemiology (Zhao et al.), Marketing Strategies and Factors Influencing the Popularity of Alcohol Videos from Official Brand Accounts on Douyin: Content Analysis Study (2026-01-06). Accessed 2026-11-11.
14. Substance Use & Misuse (Thompson et al.), #Cheers: An Examination of User-Generated Alcohol Advertising on Instagram (2023-01-11). Accessed 2026-11-11.
15. Nutrients (Myles et al.), Representations of Low(er) Alcohol (Craft) Beer in the United States (2022-11-22). Accessed 2026-11-11.
16. British Journal of Sociology (Thurnell-Read), A thirst for the authentic: craft drinks producers and the narration of authenticity (2019-01-17). Accessed 2026-11-11.
17. Appetite (Gómez-Corona et al.), Craft vs. industrial: Habits, attitudes and motivations towards beer consumption in Mexico (2015-10-09). Accessed 2026-11-11.
18. Foods (Bimbo et al.), The Value of Craft Beer Styles: Evidence from the Italian Market (2023-03-20). Accessed 2026-11-11.
19. Alcohol and Alcoholism (Barry et al., Texas A&M University), Underage access to online alcohol marketing content: a YouTube case study (2014-11-18). Accessed 2026-11-11.
20. Alcohol and Alcoholism (Barry et al., Texas A&M University), Alcohol Marketing on Twitter and Instagram: Evidence of Directly Advertising to Youth/Adolescents (2015-11-22). Accessed 2026-11-11.
21. Public Health Research & Practice (Pierce et al.), Alcohol brands' use of age-restriction controls on Facebook and Instagram in Australia (2022-06-15). Accessed 2026-11-11.
22. International Journal of Drug Policy (Odeigah et al.), Age verification and underage accessibility of official alcohol companies' websites and brand pages on Facebook and Instagram (2024-12-19). Accessed 2026-11-11.
23. International Journal of Environmental Research and Public Health (Crawford et al., Curtin University), A Content Analysis of Alcohol Marketing on Instagram: Examining Its Contribution to an Australian Aquatic Alcogenic Environment (2026-02-09). Accessed 2026-11-11.
24. Alcohol and Alcoholism (Noel et al.), Predicting Regulatory Compliance in Beer Advertising on Facebook (2017-11-01). Accessed 2026-11-11.
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26. Archives of Public Health (Potvin Kent et al.), #notforkids: alcohol, vaping, and cannabis marketing by social media influencers popular with children and adolescents on YouTube, Instagram, and TikTok (2025-12-01). Accessed 2026-11-11.
27. Alcohol: Clinical and Experimental Research (Jernigan et al., Johns Hopkins), Self-Reported Youth and Adult Exposure to Alcohol Marketing in Traditional and Digital Media: Results of a Pilot Survey (2017-02-20). Accessed 2026-11-11.
28. Environmental Health and Preventive Medicine (Yoshida et al.), Association and dose-response relationship between exposure to alcohol advertising media and current drinking: a nationwide cross-sectional study of Japanese adolescents (2023). Accessed 2026-11-11.
29. Lancet Public Health (Donaldson et al.), Association between exposure to digital alcohol marketing and alcohol use: a systematic review and meta-analysis (2025-11). Accessed 2026-11-11.
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32. BMJ (Purba et al., University of Glasgow), Social media use and health risk behaviours in young people: systematic review and meta-analysis (2023-11-29). Accessed 2026-11-11.
33. Drug and Alcohol Review (Strowger et al.), Following social media influencers who share alcohol-related content is associated with college drinking (2023-05-29). Accessed 2026-11-11.
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35. Substance Abuse and Mental Health Services Administration (SAMHSA), Key Substance Use and Mental Health Indicators in the United States: Results from the 2024 National Survey on Drug Use and Health (2025-07). Accessed 2026-11-11.
36. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 312120 (CSV) (2026-09). Accessed 2026-11-11.
37. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025-06). Accessed 2026-11-11.
38. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025-06). Accessed 2026-11-11.
39. U.S. Census Bureau, 2022 Economic Census: Core statistics by industry (Census Data API) (2024). Accessed 2026-11-11.
40. U.S. Census Bureau, County Business Patterns 1986 (Census Data API) (1988). Accessed 2026-11-11.
41. U.S. Census Bureau, County Business Patterns 1998 (Census Data API) (2000). Accessed 2026-11-11.
42. U.S. Census Bureau, County Business Patterns 2008 (Census Data API) (2010-07). Accessed 2026-11-11.
43. U.S. Census Bureau, County Business Patterns 2013 (Census Data API) (2015-04). Accessed 2026-11-11.
44. U.S. Bureau of Labor Statistics, QCEW Open Data: 2014 annual averages, industry 312120 (CSV) (2015). Accessed 2026-11-11.
45. U.S. Bureau of Labor Statistics, QCEW Open Data: 2024 annual averages, industry 312120 (CSV) (2025). Accessed 2026-11-11.
46. U.S. Bureau of Labor Statistics, QCEW Open Data: 2023 annual averages, industry 312120 (CSV) (2024). Accessed 2026-11-11.
47. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025-06). Accessed 2026-11-11.
48. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 722410 (CSV) (2026-09). Accessed 2026-11-11.
49. U.S. Census Bureau, Vintage 2025 national and state population estimates (NST-EST2025-ALLDATA) (2026-01-27). Accessed 2026-11-11.
50. U.S. Census Bureau, Vintage 2025 county population estimates (CO-EST2025-ALLDATA) (2026-03). Accessed 2026-11-11.
51. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-11.
52. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-11.
53. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-11.
54. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-11.
55. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-11.
56. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-11.
57. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-11.
58. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-11.
59. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-11.
60. U.S. Census Bureau, 2017 Economic Census: Core statistics by industry (Census Data API) (2019). Accessed 2026-11-11.
61. U.S. Census Bureau, Annual Integrated Economic Survey 2024: Basic statistics (Census Data API) (2026). Accessed 2026-11-11.
62. U.S. Census Bureau, 2022 Economic Census: Product lines by industry (Census Data API) (2025). Accessed 2026-11-11.
63. U.S. Census Bureau, U.S. international trade in goods, imports by HS code (Census Data API, timeseries/intltrade/imports/hs) (2026-02). Accessed 2026-11-11.
64. U.S. Bureau of Labor Statistics, Consumer Price Index for All Urban Consumers (CPI-U): Beer, ale, and other malt beverages at home in U.S. city average, Series CUUR0000SEFW01 (2016-01). Accessed 2026-11-11.
65. U.S. Bureau of Labor Statistics, Consumer Price Index for All Urban Consumers (CPI-U): All items in U.S. city average, Series CUUR0000SA0 (2016-01). Accessed 2026-11-11.
66. U.S. Bureau of Labor Statistics, Consumer Price Index for All Urban Consumers (CPI-U): Beer, ale, and other malt beverages away from home in U.S. city average, Series CUUR0000SS20051 (2016-01). Accessed 2026-11-11.
67. U.S. Bureau of Labor Statistics, Consumer Price Index for All Urban Consumers (CPI-U): Alcoholic beverages away from home in U.S. city average, Series CUUR0000SEFX (2016-01). Accessed 2026-11-11.
68. Alcohol and Tobacco Tax and Trade Bureau (TTB), U.S. Department of the Treasury, Beer National Report: Beer Yearly Data (CSV) (2026-07-31). Accessed 2026-11-11.
69. Florida Department of Business and Professional Regulation, Division of Alcoholic Beverages and Tobacco, Licenses and Permits for Alcoholic Beverages (undated). Accessed 2026-11-11.
70. Alcohol and Tobacco Tax and Trade Bureau (TTB), U.S. Department of the Treasury, List of Permittees (2026-11-02). Accessed 2026-11-11.
71. Alcohol and Tobacco Tax and Trade Bureau (TTB), U.S. Department of the Treasury, Beer Reports (2026-08-31). Accessed 2026-11-11.
72. Alcohol and Tobacco Tax and Trade Bureau (TTB), U.S. Department of the Treasury, Number of Brewers by Production Size (JSON) (2026-06-03). Accessed 2026-11-11.
73. The Boston Beer Company, Inc., The Boston Beer Company Form 10-K for the fiscal year ended December 27, 2025 (2026-02-24). Accessed 2026-11-11.
74. The Boston Beer Company, Inc., The Boston Beer Company Form 10-K for the fiscal year ended December 31, 2016 (2017-02-22). Accessed 2026-11-11.
75. Molson Coors Beverage Company, Molson Coors Beverage Company Form 10-K for the fiscal year ended December 31, 2025 (2026-02-18). Accessed 2026-11-11.
76. Constellation Brands, Inc., Constellation Brands Form 10-K for the fiscal year ended February 28, 2026 (2026-04-22). Accessed 2026-11-11.
77. Anheuser-Busch InBev SA/NV, Anheuser-Busch InBev Form 20-F for the year ended 31 December 2025 (2026-03-03). Accessed 2026-11-11.
78. BrewBilt Brewing Company, BrewBilt Brewing Company Form 10-K for the fiscal year ended December 31, 2023 (2024-04-05). Accessed 2026-11-11.
79. Tilray Brands, Inc., Tilray Brands Form 10-K for the fiscal year ended May 31, 2026 (2026-07-28). Accessed 2026-11-11.
80. Tilray Brands, Inc., Tilray Brands Form 10-K for the fiscal year ended May 31, 2024 (2024-07-26). Accessed 2026-11-11.
81. The Boston Beer Company, Inc., The Boston Beer Company Form 10-K for the fiscal year ended December 30, 2023 (2024-02-27). Accessed 2026-11-11.
82. Monster Beverage Corporation, Monster Beverage Corporation Form 10-K for the fiscal year ended December 31, 2025 (2026-02-27). Accessed 2026-11-11.
83. Alcohol and Tobacco Tax and Trade Bureau (eCFR, Office of the Federal Register), eCFR: 27 CFR Part 7, Labeling and Advertising of Malt Beverages (2026-11-09). Accessed 2026-11-11.
84. Alcohol and Tobacco Tax and Trade Bureau (TTB), TTB Industry Circular 2024-1: Use of Social Media in the Advertising of Alcohol Beverages (2024-11-01). Accessed 2026-11-11.
85. Alcohol and Tobacco Tax and Trade Bureau (TTB), TTB Issues Updated Industry Circular on Use of Social Media in Advertising of Alcohol Beverages (2024-11-01). Accessed 2026-11-11.
86. Alcohol and Tobacco Tax and Trade Bureau (TTB), Tips for SI-Generated Imagery in Alcohol Beverage Advertising (2026-03-02). Accessed 2026-11-11.
87. Alcohol and Tobacco Tax and Trade Bureau (eCFR, Office of the Federal Register), eCFR: 27 CFR Part 16, Alcoholic Beverage Health Warning Statement (2026-11-09). Accessed 2026-11-11.
88. U.S. Government Publishing Office (govinfo), U.S. Code, 26 U.S.C. 5051, Imposition and rate of tax (United States Code, 2024 edition) (2024). Accessed 2026-11-11.
89. Alcohol and Tobacco Tax and Trade Bureau (TTB), Tax Rates (undated). Accessed 2026-11-11.
90. Alcohol and Tobacco Tax and Trade Bureau (TTB), Historical Tax Rates (undated). Accessed 2026-11-11.
91. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 561.221 (2026). Accessed 2026-11-11.
92. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 563.02 (2026). Accessed 2026-11-11.
93. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 563.05 (2026). Accessed 2026-11-11.
94. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 563.06 (2026). Accessed 2026-11-11.
95. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 563.09 (2026). Accessed 2026-11-11.
96. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 561.42 (2026). Accessed 2026-11-11.
97. Google (Google Ads policy), Alcohol - Advertising Policies Help (undated). Accessed 2026-11-11.
98. YouTube (Google), Child safety policy - YouTube Help (undated). Accessed 2026-11-11.
99. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising (2023-07-26). Accessed 2026-11-11.
100. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR 1.98, Adjustment of civil monetary penalty amounts (undated). Accessed 2026-11-11.
101. Brookston Beer Bulletin (Jay R. Brooks, beer writer; repeater relaying the Brewers Association), Brewery Openings Surge (2010-07-17). Accessed 2026-11-11.
102. BRAUWELT International (brewing trade magazine; repeater relaying the Brewers Association), Every American lives within ten miles of a brewery (2014-07-17). Accessed 2026-11-11.
103. Brookston Beer Bulletin (Jay R. Brooks, beer writer; repeater relaying the Brewers Association), Number Of American Breweries Reaches Historic High (2015-12-02). Accessed 2026-11-11.
104. National Alcohol Beverage Control Association (trade group of state alcohol control agencies; news digest relaying the Brewers Association), Craft breweries adjust to industry change as closings outpace openings for the first time in 20 years (2025-01-06). Accessed 2026-11-11.
105. INSIDE Beer (INSIDE Getränke-Verlags-GmbH, Munich beverage trade news; repeater relaying the Brewers Association), USA: Craft Brewery Count Declines for First Time Since 2005 (2025-04). Accessed 2026-11-11.
106. INSIDE Beer (INSIDE Getränke-Verlags-GmbH, Munich beverage trade news; repeater relaying the Brewers Association), USA: Craft Beer Shrinks Again but Gains Share (2026-04). Accessed 2026-11-11.
107. New School Beer + Cider (beer news site; repeater relaying the Brewers Association), Top 50 Craft Breweries and annual Industry Production Report (2025-04). Accessed 2026-11-11.
108. Brookston Beer Bulletin (Jay R. Brooks, beer writer; repeater relaying the Brewers Association), Craft Market Exceeds 12% (2016-03-22). Accessed 2026-11-11.
109. New School Beer + Cider (beer news site; repeater relaying the Brewers Association), Major Revisions to the Brewers Association’s 2025 Industry Production Report (2026-06-02). Accessed 2026-11-11.
110. EyeView Digital (video production and testing vendor; sold the videos it tested), UMOO - a prime beef example of EyeView's success (2009-02-10). Accessed 2026-11-11.
111. Unbounce (landing-page software seller), The benefits of using video on landing pages (2010-08). Accessed 2026-11-11.
112. Unbounce (landing-page software seller; analysis of its own customers' pages), Video on landing pages means more conversions, right? Wrong. Here's why (2021-08-26). Accessed 2026-11-11.
113. Unbounce (landing-page software seller; repeater), 15 high-converting landing page examples (+ why they work) (2025-04-06). Accessed 2026-11-11.
114. The Geographical Bulletin (Patterson, Hoalst-Pullen & Chu; Kennesaw State University), 10 Miles from a Brewery: Population Demographics and Beer Consumption Patterns in the United States (2022). Accessed 2026-11-11.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 11, 2026: First published with 450 figures from 49 publishers, each checked against its original source.