Every figure on this page links to the organization that produced it, and each was re-checked against that source before publishing. How hair salons and stylists use video, and the numbers behind the trade: our YouTube Data API read of the 198 most-viewed ‘hair salon’ videos and of a year of uploads from the U.S.-placed salon and stylist channels among them; BLS and Census counts of beauty salons, of the self-employed stylists, booth renters and suite owners who run salons with no employees, and of hairstylists and their pay, in the U.S., Florida and Palm Beach, Broward and Martin counties, back to 1998; what salons sell, from the 2022 Economic Census; haircut prices from the CPI; our count of Florida’s cosmetologist and salon licences from the state’s own licence file; what Regis, Ulta Beauty and Sally Beauty told the SEC, and our count of annual reports that say “hair salon”; peer-reviewed studies of hair content on social video and of hairdressers’ health; Florida licensing rules, formaldehyde rules for smoothing treatments, the 2022 cosmetics law, FTC and YouTube rules; and where the popular salon numbers came from.
In our November 10, 2026 read of YouTube’s 198 most-viewed ‘hair salon’ videos, salons speaking as themselves drew 13.0% of on-topic views and stylists with a stated salon, business or paid education 7.1%, 20.1% together. Media channels and beauty or lifestyle creators drew 40.7%. (Mark Studios)See details
60.1% of the on-topic videos ran 60 seconds or less, and they drew 68.5% of on-topic views. (Mark Studios)See details
BLS counted 77,449 private U.S. beauty salons with paid employees in 2025, 7.0% more than in 2014, while their payroll jobs fell 15.1%. Census counted 84,176 in 2023, 14.3% more than in 1998. (BLS, Census)See details
Census counted 867,242 U.S. beauty salon businesses with no paid employees in 2024, 116.6% more than in 2002: self-employed stylists, booth renters and suite owners among them. In 2023 there were 10.0 of them for every salon with a payroll. (Census)See details
Florida had 6,836 beauty salons with paid employees in 2025: Palm Beach County 702, Broward 664 and Martin 68, or 44.6, 33.0 and 40.9 per 100,000 residents, against 22.7 for the U.S. (BLS, Census)See details
Florida’s licence file listed 122,432 active cosmetologist licences and 33,309 active cosmetology salon licences on November 7, 2026; 62.1% of the salon licences were first issued in 2021 or later. (Florida DBPR)See details
U.S. employers had 305,710 hairdressers, hairstylists and cosmetologists in May 2025 at a median annual wage of $35,790; the Florida median was $29,530. BLS counts 48.1% of the occupation as self-employed. (BLS)See details
U.S. beauty salons with paid employees took in $25.7 billion ($25,664,020,000) in 2022, and hair care services were 72.3% of it. (Census)See details
Regis, the company behind Supercuts, had 3,712 salons at June 30, 2026, 92.9% of them franchised, against 9,674 locations in 2014: 61.6% fewer. (Regis)See details
The “80% of salons fail” line borrows an unsourced small-business claim credited to Bloomberg; BLS found 82.4% of new businesses in its sector for salons and other services still open after a year. And in Boulevard’s 2022-23 platform data, 45 percent of first-time clients came back, more than the three in ten the “7 out of 10 never return” line implies. (BLS, Boulevard)See details
Who makes the most-viewed hair salon videos on YouTube?
Creators and media channels, not salons. In our November 10, 2026 read of YouTube's most-viewed 'hair salon' videos, media channels and beauty or lifestyle creators drew 40.7% of the on-topic views, while hair salons speaking as themselves drew 13.0% and stylists whose own text names a salon, client bookings or paid education drew 7.1%: together 20.1% (our calculation). Stylists, hair educators and hair creators with no salon stated drew 25.6% between them. We took YouTube's 200 most-viewed results for 'hair salon' through the YouTube Data API that day: 198 unique videos from 144 channels, with 7,808,787,864 lifetime views in all. 143 of those videos were about real salons, stylists or hair services, and the median one had 15,523,642 views (our calculation).
Who uploaded it
Channels
Share of on-topic views
Hair salons and salon chains speaking as themselves
Hairstylists and hair creators with no salon or business stated
6
15.0%
Product brands and wig sellers
2
0.5%
Beauty and lifestyle creators
19
16.7%
Media, news and general creators
31
24.0%
ASMR hair-service channels
4
1.6%
Barbers and barbershops
5
7.9%
Family channels featuring a named minor (published as counts only)
11
10.7%
Views bunch at the top. Cilia Ghass, a hair and beauty creator who films smoothing treatments and styling on other people but names no salon, drew 8.9% of the on-topic views. The three most-viewed channels drew 20.8% and the ten most-viewed 45.8% (our calculation). Scripted comedy and drama set in a salon is a large share of the media views: 16 on-topic videos, with 11.0% of on-topic views. The 5 barber channels in the results belong to the barbershop page's subject; we count them on-topic here.
Where are the salons in YouTube's most-viewed hair salon videos?
Mostly in India. Salons and stylists placed in India drew 14.6% of the on-topic views in our November 10, 2026 sample, from 16 channels. U.S.-placed salons and stylists with a stated business drew 1.8%: 6 channels, each with one video in the results (our calculation). One channel names a Florida place: QUEEN BOSSBRAIDS, a braiding channel whose upload titles place it at a beauty supply store in Royal Palm Beach, in Palm Beach County, and in Orlando before that.
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How much of YouTube's "hair salon" results is kids' content?
About a quarter. 51 of the 198 videos YouTube returned for 'hair salon' on November 10, 2026 were kids' entertainment, from 31 channels: doll and toy pretend play, kids' songs, cartoons and kids' salon games. They drew 26.4% of all views in the sample, and 47 of the videos were marked made for kids by their uploaders. Videos about real salons, stylists or hair services drew 73.3% of the sample's views (our calculation).
How long are the most-viewed hair salon videos, and what are they about?
Mostly under a minute, and cuts lead. 60.1% of the on-topic videos in our November 10, 2026 sample ran 60 seconds or less, and they drew 68.5% of the on-topic views. The median short one had 17,874,645 views. The salons' own videos were shorter still: 90.9% ran 60 seconds or less (our calculation). 32.9% of on-topic titles named a haircut or a cut such as layers, curtain bangs, a butterfly or wolf cut; 14.7% named a wash, blowout, silk press, smoothing, keratin, perm or hair spa; 11.9% named colour, dye, highlights, blonde or a colour formula; and 8.4% named a transformation, makeover or before-and-after. 12.6% used ASMR, satisfying, relaxing or sleep wording, and those videos drew 17.9% of on-topic views. 9.1% were framed as a tutorial, how-to, tips or trick video. 2 named extensions or wigs and 4 named braids or protective styles; 6 named a price. 72.7% were published in 2024 or later (our calculation).
How often do U.S. salons and stylists post on YouTube?
Some post daily, most rarely. Only 6 channels in the sample belonged to a U.S. salon or a U.S. stylist with a stated salon, bookings or paid education, so this is a short list, not a survey. Together they uploaded 1,188 videos in the year to November 10, 2026; the median upload had 21,738 views, 57.7% ran 60 seconds or less and 37.6% named colour in the title (our calculation). Hairby Chrissy and Leda Fazal posted 85.4% of those uploads. Hairby Chrissy, a Habit Salon stylist who points viewers to a colour-formula education app, uploaded 845, with a median of 27,116 views. Leda Fazal, owner of Tone Hair Salon in Raleigh, uploaded 169, with a median of 3,939 views. Mirella Manelli, a salon owner and hair educator, uploaded 98. QUEEN BOSSBRAIDS, the Royal Palm Beach braider, uploaded 55, with the highest median of the six at 64,920 views. Nunzio Saviano, a New York salon owner, uploaded 11, and Blackroom Salon in Boston, the only U.S. salon in the results speaking as itself, uploaded 10, with a median of 1,598 views (our calculation).
Method and limits: YouTube Data API, read November 10, 2026. This is one search phrase only: the 'hair transformation' and 'balayage' searches hit the API's daily search limit and are not in the sample, and results for those phrases may differ. We did not watch the videos; channel classes were set by hand from each channel's own text, and the uploader decides the class, so a salon's transformation video showing a client counts as the salon's. 11 family channels featuring a named minor and one salon video whose title names a child actor are published as counts only, 18 videos in all, with no title, channel, date or views; shares on this page include their views. One product-promotion channel says in its own text that its videos are AI-generated; YouTube's uploader label for altered or synthetic content was absent on every video in the sample. View counts are lifetime snapshots and include ad views. The data are in youtube-videos.csv, youtube-channels.csv and youtube-us-salon-channels.csv.
What do studies of hair content on YouTube, TikTok and Instagram find?
Hair-loss videos draw large audiences, and doctors make few of them. In a 2020 study, Rutgers researchers searched YouTube on 10 December 2019 for five hair-loss terms and analysed 90 videos with 108,240,496 views between them (Aesthetic Plastic Surgery, Behbahani et al.). YouTube influencers made 37.8% of those videos, and companies or advertisers 15.6% (Aesthetic Plastic Surgery). Only 18.9% included a board-certified dermatologist (Aesthetic Plastic Surgery), and the videos' mean DISCERN quality score was 2.66 on a scale of 1 to 5 (Aesthetic Plastic Surgery).
Hair businesses are a visible share of the most popular posts. A 2022 study of the top posts in 10 hair-loss hashtags in December 2020 found that non-medical influencers made 66% of 90 Instagram posts (Journal of Drugs in Dermatology, Laughter et al.), and hair and wig companies made 29% (Journal of Drugs in Dermatology). On TikTok, hair and wig companies made 14% of 100 top posts (Journal of Drugs in Dermatology) and medical professionals 10%; none of the top posts on either platform came from a board-certified dermatologist (Journal of Drugs in Dermatology).
Newer studies find the same pattern. In a 2026 study of 93 "most liked" TikTok videos about alopecia areata, a form of hair loss, only 26% were made by healthcare providers, whose videos scored higher on every quality measure (Dermatology Reports, Rosenberg et al.). A 2026 JMIR Dermatology study analysed 98 YouTube and 222 TikTok videos posted under #alopecia and #alopeciatreatment (JMIR Dermatology, Francis et al.); among the videos that discussed treatment, 73% on TikTok and 56% on YouTube were accurate and backed by medical data (JMIR Dermatology). A 2026 study of 97 TikTok videos from 2023 about three hair and scalp conditions, including traction alopecia, found that 46% of influencers recommended alternative treatments, against 25% of dermatologists (Dermatology Practical & Conceptual, Coulanges et al.). A 2022 University of Toronto review of YouTube and TikTok hair-loss videos found that about 25% involved a medical professional (Journal of Cosmetic Dermatology, Gupta & Hall). All of these studies looked at hair-loss and scalp content. We found no peer-reviewed count of salon transformation, colour or cut videos.
How common are skin, muscle and breathing problems among hairdressers?
Hand eczema is the best-measured problem. A 2022 meta-analysis of studies published from 2000 to 2021 found a pooled lifetime prevalence of hand eczema of 38.2% among hairdressers and apprentices (Contact Dermatitis, Havmose et al.), and a pooled one-year prevalence of 20.3% (Contact Dermatitis). The authors found that most cases began during the apprenticeship.
Hand eczema also shortens careers. A Danish cohort study published in 2022 followed 5,219 hairdressers who graduated from 1985 to 2007 (Occupational and Environmental Medicine, Havmose et al.). Those with work-related hand eczema stayed in the trade a median 12.0 years, against 14.0 years for those without (Occupational and Environmental Medicine). That is 2.0 years less (our calculation). Graduates who left hairdressing at least partly because of hand eczema made up 11.7% of the cohort (Occupational and Environmental Medicine).
Musculoskeletal pain is common but measured unevenly. In a 2015 survey of 299 salon hairdressers in Lagos, Nigeria, the 12-month prevalence of work-related musculoskeletal disorders was 75.6%, with the low back most often affected (International Journal of Occupational Medicine and Environmental Health, Aweto et al.). A 2019 scoping review found 44 studies of musculoskeletal health in hairdressing; across them, the 12-month prevalence of low-back pain ranged from 13% to 76% (Journal of Occupational Medicine and Toxicology, Kozak et al.). Breathing problems were smaller in older data. A 2002 Swedish study of all female hairdressers certified from 1970 to 1995 found 3.9 new asthma cases per 1,000 person-years while they worked as hairdressers, against 3.1 among women from the general population (Occupational and Environmental Medicine, Albin et al.).
How much formaldehyde do keratin smoothing treatments release in a salon?
Enough to reach workplace limits in a simulation. In a 2011 study that applied four keratin smoothing brands to wigs in a simulated salon, mean airborne formaldehyde during blow-drying ranged from 0.08 to 3.47 parts per million (Journal of Occupational and Environmental Hygiene, Pierce et al.). Bulk tests found formaldehyde at 11.5% in Brazilian Blowout, 8.3% in Global Keratin, 3% in Coppola and 0% in La Brasiliana (Journal of Occupational and Environmental Hygiene). The authors concluded that even products labelled "formaldehyde-free" can produce formaldehyde at or above occupational exposure limits. The study used mannequin heads, not working stylists.
Working as a hairdresser shows mixed links with women's health. In the NIH Sister Study, 1,803 of 50,800 eligible women enrolled from 2003 to 2009 had ever worked as a hairdresser (Occupational and Environmental Medicine, Ogunsina et al., 2026). They had higher rates of new endometriosis than women who had never done the job (hazard ratio 1.61), but no notable difference in breast, ovarian or uterine cancer (Occupational and Environmental Medicine). The study shows an association, not a cause.
What has the NIH Sister Study found about hair dye, straighteners and cancer?
The Sister Study, run by the National Institute of Environmental Health Sciences (NIEHS), follows U.S. women aged 35-74 who enrolled from 2003 to 2009, each with a sister who had breast cancer. Its hair-product findings are associations from self-reported use in the year before enrolment. They do not prove that a product causes cancer.
Straighteners are linked with uterine cancer. In a 2022 analysis of 33,947 women followed for almost 11 years, 378 developed uterine cancer (NIEHS). NIEHS researchers estimated that 1.64% of women who never used straighteners would develop uterine cancer by age 70, against 4.05% of frequent users (NIEHS). That is 2.47 times the risk (our calculation). Frequent use, more than four times a year, had a hazard ratio of 2.55 against never use (Journal of the National Cancer Institute, Chang et al., 2022). About 60% of the women who used straighteners were Black (NIEHS). Hair dyes and perms were not linked with uterine cancer.
Permanent dye and straighteners are linked with breast cancer. In data from 46,709 Sister Study women, those who regularly used permanent hair dye were 9% more likely to develop breast cancer (NIEHS, 2019). Among African American women, using permanent dye every five to eight weeks or more was linked with a 60% higher risk, against 8% for white women (NIEHS). Women who used straighteners at least every five to eight weeks were about 30% more likely to develop breast cancer (NIEHS). Permanent dye was common: 55% of participants used it when they enrolled in 2003 to 2009 (International Journal of Cancer, Eberle et al.).
Later analyses extended the findings. In a 2021 analysis of 40,559 women, frequent use of straighteners, relaxers or pressing products was linked with ovarian cancer (hazard ratio 2.19) (Carcinogenesis, White et al.). In a 2026 analysis of 46,287 cancer-free women followed a median 13.1 years, straightener and relaxer use was linked with pancreatic cancer (hazard ratio 2.66), and possibly thyroid cancer and non-Hodgkin lymphoma (Journal of the National Cancer Institute, Bailey et al.). A 2025 study of fibroids found that over 70% of the 4,162 Black women in the Sister Study had used straighteners (Environmental Health Perspectives, Ogunsina et al.). An earlier cohort, the Black Women's Health Study, followed 23,580 premenopausal women from 1997 to 2009 and found a modestly higher fibroid rate among women who had ever used relaxers (incidence rate ratio 1.17) (American Journal of Epidemiology, Wise et al., 2012).
Do hair stylists work as health messengers?
Several trials say they can. In a cluster randomised trial of 984 African American women in San Diego beauty salons, published in 2011, clients of cosmetologists trained in breast cancer education reported significantly higher mammography rates than the control group (Journal of the National Medical Association, Sadler et al.). A 2010 trial randomised 52 Michigan hair salons with 2,789 clients (Ethnicity & Disease, Resnicow et al.). Verified organ-donor registry enrolment was 4.8% among clients of trained stylists and 2% in the comparison group (Ethnicity & Disease), a gap of 2.8 percentage points (our calculation).
The evidence base is still small. A 2021 systematic review found 14 health-promotion studies for African Americans in U.S. barbershops and hair salons that met its criteria, and only four took place in hair salons (BMC Public Health, Palmer et al.). Outside the U.S., a 2025 pilot trial in three hair salons in KwaZulu-Natal, South Africa, found that 49% of 134 women in intervention salons accepted HIV prevention medicine (PrEP) at the salon and 89% accepted contraception there (BMC Public Health, Bassett et al.). The salon was a regular stop: 75% of those women visited at least every two months (BMC Public Health). Programmes also run at scale. The National Kidney Foundation of Michigan's Healthy Hair campaign had trained nearly 700 stylists and reached more than 14,000 clients in eight Michigan cities by 2007 (Preventing Chronic Disease, Madigan et al.). That figure is a programme count, not a trial result.
How many hairstylists are there in the United States?
U.S. employers had 305,710 hairdressers, hairstylists and cosmetologists on their payrolls in May 2025, according to the Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey (BLS). The occupation code, SOC 39-5012, also covers cosmetologists who work outside salons, in spas, stores and schools. OEWS counts wage and salary workers only, so it leaves out stylists who rent a booth or run their own suite.
BLS Employment Projections, which add the self-employed, put hairdressers, hairstylists and cosmetologists (SOC 39-5012) at 595.0 thousand jobs in 2025 (BLS). The Current Population Survey, a household survey that counts people by their main job, found 747 thousand employed hairdressers, hairstylists and cosmetologists in 2025 (BLS). The three numbers differ because each survey counts a different group: payroll jobs, all jobs, or people.
How many hairstylists are self-employed?
48.1% of U.S. hairdressers, hairstylists and cosmetologists (SOC 39-5012) were self-employed in 2025, according to BLS Employment Projections (BLS). That is close to half of the occupation, and it is why payroll surveys such as OEWS miss so many stylists. Booth renters and salon-suite owners who file as sole proprietors are counted as self-employed. The Census count of salon businesses with no employees is in the next section.
Is the hairstylist job growing?
BLS projects employment of hairdressers, hairstylists and cosmetologists (SOC 39-5012) to grow 7.7% from 2025 to 2035 (BLS), faster than the 3.5% it projects for all occupations (BLS). It expects about 73.4 thousand openings a year in the occupation over the decade (BLS). Most of those openings come from replacing stylists who leave the job, not from growth. Projections are BLS model estimates, not counts.
Where do hairstylists work?
Personal care services employers employed 86.8% of U.S. wage and salary hairdressers, hairstylists and cosmetologists (SOC 39-5012) in May 2025 (our calculation): 265,230 of the 305,710 payroll jobs, per BLS OEWS (BLS). That industry group (NAICS 812100) holds hair salons together with barbershops, nail salons and other personal care services; OEWS does not publish a staffing pattern for hair salons (NAICS 812112) alone.
Hairdressers, hairstylists and cosmetologists held 35.1% of the 755,790 wage and salary jobs in U.S. personal care services (NAICS 812100) in May 2025 (BLS) (our calculation). The rest of those jobs belong to barbers, manicurists, skincare specialists, receptionists, managers and other workers.
How much do hairstylists earn?
The median annual wage of U.S. wage and salary hairdressers, hairstylists and cosmetologists (SOC 39-5012) was $35,790 in May 2025, per BLS OEWS (BLS). The median hourly wage was $17.21 (BLS). The lowest-paid 10% earned less than $27,040 a year (BLS) and the highest-paid 10% more than $71,190 (BLS). The median for the occupation was 70.2% of the $50,980 median for all U.S. occupations (BLS) (our calculation).
OEWS wages cover payroll workers only and include tips only where the employer reports them as wages. Self-employed stylists, booth renters and suite owners are not in these figures.
How many hairstylists work in Florida and South Florida, and what do they earn?
Florida employers had 23,530 wage and salary hairdressers, hairstylists and cosmetologists (SOC 39-5012) in May 2025, per BLS OEWS (BLS). Their median annual wage was $29,530 (BLS), below the national median.
The Miami-Fort Lauderdale-West Palm Beach metropolitan area, which covers Miami-Dade, Broward and Palm Beach counties, had 4,910 of these payroll stylists in May 2025 (BLS), with a median annual wage of $29,790 (BLS). The Port St. Lucie metropolitan area, which holds Martin and St. Lucie counties, had 420 (BLS), with a median of $29,200 (BLS). OEWS publishes no county estimates, so Palm Beach and Broward cannot be separated from Miami-Dade in this survey; the county salon counts below come from other BLS and Census series.
How many shampooers are there?
U.S. employers had 8,070 wage and salary shampooers in May 2025, per BLS OEWS (BLS). Shampooers are a separate occupation (SOC 39-5093) from stylists. Their median annual wage was $32,600 (BLS).
Who works as a hairstylist?
92.0% of employed U.S. hairdressers, hairstylists and cosmetologists were women in 2025, according to the Current Population Survey (BLS). 17.9% were Hispanic or Latino (BLS). The survey counts people by their main job, so it includes self-employed stylists and booth renters; estimates for one occupation carry sampling error.
How many hair salons are there in the United States?
The United States had 77,449 private beauty salons with paid employees in 2025, an annual average from the BLS Quarterly Census of Employment and Wages (QCEW) (BLS). Beauty salons (NAICS 812112) is the federal industry code for hair salons; it also covers cosmetology services and day spas whose main business is hair or beauty work, and it leaves out barbershops (812111) and nail salons (812113). QCEW counts worksites that pay into state unemployment insurance, so a chain counts once per location. Those salons averaged 361,683 jobs (BLS) at an average annual pay of $35,724 (BLS).
The Census Bureau's counts for the same code are higher. County Business Patterns found 84,176 beauty salon establishments with paid employees in 2023 (Census), and the 2022 Economic Census found 83,392 (Census). The agencies use different records: QCEW uses unemployment-insurance filings and a yearly average, the Census Bureau its Business Register.
How big is a typical hair salon?
68.7% of U.S. beauty salon establishments with paid employees (NAICS 812112) had fewer than 5 employees in 2023 (our calculation): 57,809 of 84,176, per County Business Patterns (Census). No company dominates the trade. The 4 largest beauty salon firms took 2.6% of the industry's receipts in 2022, and the 50 largest about 7%, per the Economic Census (Census).
How has the number of hair salons changed since 1998?
The number of U.S. beauty salon establishments with paid employees (NAICS 812112) rose 14.3% between 1998 and 2023, according to the Census Bureau's County Business Patterns (our calculation). It counted 73,656 in 1998 (Census), the first year it used NAICS codes, and 84,176 in 2023.
BLS QCEW shows salons gaining locations but losing payroll jobs. Its annual average was 72,395 salons in 2014 (BLS), the earliest year its open-data files serve, so the country had 7.0% more salons with employees in 2025 than in 2014 (our calculation). Their payroll jobs fell 15.1% over the same years (our calculation), from 426,245 in 2014 (BLS). The pandemic year cut jobs to 322,518 in 2020 (BLS); jobs have since risen 12.1% (our calculation) without returning to the 2014 level. Over the same years the count of salon businesses with no employees more than doubled (next question), which fits more stylists working as booth renters and suite owners rather than on a salon's payroll.
Year
U.S. beauty salons with paid employees (NAICS 812112)
Census Nonemployer Statistics, built from tax records, counted 867,242 beauty salon businesses (NAICS 812112) with no paid employees in the United States in 2024 (Census), up 3.5% from 838,264 in 2023 (Census) (our calculation). A nonemployer is a tax filer, not a storefront: a stylist who rents a booth or a salon suite and files as a sole proprietor is counted here even if they work inside someone else's salon, and part-time and side businesses count too.
The count has more than doubled since 2002, when the Census Bureau counted 400,414 (Census): a rise of 116.6% (our calculation). These businesses reported $26,738,393 thousand (about $26.7 billion) in receipts in 2024 (Census), an average of $30,832 each (our calculation).
Comparing the 2023 counts, the newest year both series cover, there were 10.0 beauty salon businesses without staff for every one with a payroll in the United States (our calculation) and 9.8 in Florida (our calculation). The salons with employees also rent chairs out: 7,785 U.S. beauty salon establishments with paid employees, 9.3% of them, reported income from renting booths and chairs to other beauty workers in 2022, per the Economic Census (Census).
How much do hair salons sell, and how much of it is hair work?
U.S. beauty salons with paid employees (NAICS 812112) took in $25,664,020 thousand (about $25.7 billion) in 2022, according to the Economic Census (Census). That is about $307,752 per establishment (our calculation), and 13.4% more than the $22,636,143 thousand of 2017 (Census), before inflation (our calculation). The Census Bureau's Annual Integrated Economic Survey estimated their 2024 receipts at $27,479,664 thousand (about $27.5 billion), up 1.9% from 2023 (Census). Those totals leave out the nonemployer stylists above. The survey publishes no advertising-spending estimate for beauty salons.
Hair care services made up 72.3% of the 2022 receipts of salons with paid employees, per the Economic Census product-line tables (Census). Haircuts and styling were 36.8% (Census), hair coloring and tinting 25.0% (Census), skin care services 10.1% (Census) and retail sales of personal hygiene supplies, such as hair-care products, 2.6% (Census). The shares are self-reported by the establishments that broke out their product lines.
Product line, 2022
Share of U.S. beauty salon receipts (NAICS 812112)
Florida had 6,836 private beauty salons with paid employees (NAICS 812112) in 2025, per BLS QCEW (BLS). They averaged 26,331 jobs (BLS) at an average annual pay of $37,495 (BLS). The state had 5,967 in 2014 (BLS), so it gained 14.6% in eleven years (our calculation), about twice the national rise. County Business Patterns counted 7,534 in 2023 (Census) against 5,260 in 1998 (Census), a rise of 43.2% (our calculation).
Florida had 78,317 beauty salon businesses with no employees in 2024 (Census) and 73,746 in 2023 (Census). Florida salons with paid employees took in $1,936,521 thousand (about $1.9 billion) in 2022, per the Economic Census (Census).
How many hair salons are there in Palm Beach, Broward and Martin counties?
Palm Beach County had 702 private beauty salons with paid employees (NAICS 812112) in 2025, per BLS QCEW (BLS), averaging 3,123 jobs (BLS) at $42,000 average annual pay (BLS). It had 560 in 2014 (BLS), a rise of 25.4% (our calculation). Broward County had 664 in 2025 (BLS), at $36,462 average pay (BLS); it had 643 in 2014 (BLS), a rise of 3.3% (our calculation). Martin County had 68 (BLS), down 11.7% from 77 in 2014 (BLS) (our calculation).
County Business Patterns for 2023 counted 817 in Palm Beach (Census), 803 in Broward (Census) and 77 in Martin (Census). Nonemployer Statistics counted far more salon businesses without staff: 9,740 in Broward in 2024 (Census) and 9,603 in 2023 (Census); 5,191 in Palm Beach in 2024 (Census) and 4,989 in 2023 (Census); and 408 in Martin in 2024 (Census) and 387 in 2023 (Census).
In 2023 Broward had 12.0 salon businesses without staff for every salon with a payroll, Palm Beach 6.1 and Martin 5.0 (our calculation, from Nonemployer Statistics and County Business Patterns). Broward's stylists lean far more toward working on their own than the state's.
How many hair salons are there per 100,000 people in South Florida?
Palm Beach County had 44.6 private beauty salons with paid employees per 100,000 residents in 2025, the highest of the three counties (our calculation, from BLS QCEW counts and Census Bureau population estimates). Martin County had 40.9, Broward County 33.0, Florida 29.1 and the United States 22.7 (our calculation). Counting salon businesses with no employees instead, Broward led with 483.7 per 100,000 residents in 2024, against 329.8 in Palm Beach, 247.0 in Martin, 336.6 in Florida and 255.1 in the United States (our calculation).
The Consumer Price Index for haircuts and other personal care services rose 44.8% from 2015 to 2025, faster than the 35.8% rise in prices overall (our calculation, from BLS annual averages). The index averaged 150.813 in 2015 (BLS), 172.782 in 2020 (BLS) and 218.402 in 2025 (BLS), on a base of December 1997=100. The all-items index went from 237.017 (BLS) to 321.943 (BLS) over the same decade.
In September 2026 these prices were 3.7% higher than a year earlier (BLS). The index stood at 230.267 in October 2026, the newest month published (BLS); BLS did not collect October 2025 prices during the 2025 shutdown, so no 12-month change exists for October 2026. The index prices haircuts, colouring, styling and other personal care at hair salons, barbershops and nail salons together; BLS publishes no hair-salon-only price index.
How many licensed cosmetologists and cosmetology salons does Florida list?
Florida had 122,432 active cosmetologist licences on November 7, 2026, by our count of the public licence file of the Department of Business and Professional Regulation (DBPR) for the Board of Cosmetology (our count). The same file listed 33,309 active cosmetology salon licences and 136 mobile cosmetology salon licences. Florida licenses hair, nail and skin salons under the same cosmetology salon licence, so a salon licence is not proof of a hair salon. 4,737 of the active salon licences had the word hair in the licensee name or trade name (our count); that keyword count misses hair salons with other names, so it is a floor, not a total. The file held 3.7 active cosmetologist licences for every active salon licence (our calculation).
We counted licences, not people or working stylists. One person can hold a cosmetologist licence and specialty registrations, and an active licence does not show that its holder works in a salon. The file holds active, inactive and voluntarily inactive licences and leaves out delinquent and null-and-void ones. Individual licences renew every two years on October 31, and some cosmetologist licences in the November file still carried the October 31, 2026 expiry date; some of those will drop out as delinquent. The file holds no hair braiding, hair wrapping or body wrapping registrations; the rules section covers what Florida law says about them.
How many cosmetologists and salons are licensed in Palm Beach, Broward and Martin counties?
By the county code on each licence record in November 2026, 8,219 active cosmetologist licences carried a Palm Beach County code, 9,319 Broward and 956 Martin (our count). Active cosmetology salon licences numbered 2,526 in Palm Beach, 3,354 in Broward and 305 in Martin. The county code is the address DBPR holds for the licence; for an individual that is often a home or mailing address, not the salon.
Per resident, Martin County had the most of both. Statewide there were 482.4 active cosmetologist licences per 100,000 residents, against 521.6 in Palm Beach, 462.9 in Broward and 575.0 in Martin (our calculation). Statewide there were 136.3 active salon licences per 100,000 residents, against 160.3 in Palm Beach, 166.6 in Broward and 183.4 in Martin. The statewide rates count only licences with a Florida county code. The populations are the Census Bureau's Vintage 2025 estimates for July 1, 2025: Florida 23,462,518, Palm Beach County 1,575,726, Broward County 2,013,317 and Martin County 166,272 (Census Bureau population estimates).
Source: our count of the DBPR Board of Cosmetology licence file (November 7, 2026) and Census Bureau Vintage 2025 population estimates Census Bureau. The Florida row of the licence columns counts every active licence; the rate counts only those with a Florida county code.
How new are Florida's salon licences?
Most of Florida's salon licences are recent. 62.1% of the cosmetology salon licences active on November 7, 2026 were first issued in 2021 or later, and 4,533 were first issued in 2025 alone (our count). The median active salon licence was 4.1 years past its original licensure date, much younger than the median active cosmetologist licence. These counts include only licences that are still active, and a salon that changes owner or moves gets a new licence, so they overstate growth in new salons.
Part of the rise is salon suites: buildings that rent private rooms to stylists who each hold their own salon licence. 1,427 active salon licences sat at street addresses that each held five or more active salon licences (our count). Shared addresses also include shopping centres and office buildings, so this is a pattern, not a count of suites.
What does DBPR report about cosmetology licences, inspections and complaints?
DBPR's own annual report counted 299,000 active Board of Cosmetology licences and registrations in fiscal year 2023-24 (DBPR annual report 2023-24), up from 279,046 in 2022-23 (DBPR annual report 2022-23), 253,065 in 2018-19 (DBPR annual report 2018-19), 223,901 in 2014-15 (DBPR annual report 2014-15) and 186,688 in 2007-08 (DBPR annual report 2007-08). The report does not split cosmetologists, specialists and salons, and its count includes suspended licences in active status. Counted the same way, the November 2026 licence file held 328,063 active Board of Cosmetology licences and registrations (our count).
How many cosmetologists do Texas and New York license?
Texas had 178,036 current cosmetology operator licences in the licence data of the Texas Department of Licensing and Regulation (TDLR) updated October 19, 2026, or 561.5 per 100,000 residents, and 46,710 current full-service and mini cosmetology establishment licences (our counts). New York State had 121,253 active cosmetology operator licences in Department of State data on November 10, 2026 (our count). The rates use the Census Bureau's Vintage 2025 estimates of 31,709,821 Texas residents and 20,002,427 New York residents (Census Bureau population estimates). States license different things, so the counts are not directly comparable: Texas and New York establishment licences cover hair, nail and skin businesses alike.
New York also licenses space renters. It had 4,866 active appearance enhancement area renter licences on November 10, 2026, the licence for renting space inside another licensed business, or 21.0 for every 100 appearance enhancement business licences (our calculation). Area renters work in hair, nail, skin and waxing alike; the data has no services field.
How many Supercuts and other Regis salons are there, by its own filings?
The system is shrinking. In fiscal 2026, the year to June 30, 2026, franchisees built 8 new salons and closed 207 (Regis Form 10-K, fiscal 2026). System-wide revenue, the sales of every franchised and company-owned Regis salon, was $1,066.3 million, down from $1,104.9 million the year before (Regis Form 10-K, fiscal 2026), although same-store sales rose 0.9% (Regis Form 10-K, fiscal 2026). Regis’ own revenue, mostly royalties, fees, advertising fund contributions, franchise rent and sales at its owned salons, was $224,485 thousand (Regis Form 10-K, fiscal 2026).
How did Regis move from owning salons to franchising them?
Regis had 61.6% fewer locations at June 30, 2026 than at June 30, 2014, when it owned, franchised or held interests in 9,674 (our calculation; 2014 count (Regis Form 10-K, fiscal 2014)). In fiscal 2014 it had about 49,000 full- and part-time employees (Regis Form 10-K, fiscal 2014); by June 30, 2019 it had about 20,000 (Regis Form 10-K, fiscal 2019), 59.2% fewer, as salons and their staff moved to franchisees (our calculation).
From 2019 to 2026 the location count fell 48.0% and the number of salons Regis owned itself fell 91.5% (our calculation; the 2019 total includes 86 minority-interest locations). By June 30, 2024 franchisees owned 99.6% of Regis salons. The share owned by Regis then rose again: its December 2024 purchase of Alline Salon Group, a large Supercuts and Cost Cutters franchisee, brought 314 salons back under company ownership, 261 of them still open at June 30, 2026 (Regis Form 10-K, fiscal 2026). Regis’ consolidated revenues were $1,069,039 thousand in fiscal 2019, when most of them were sales at its owned salons (Regis Form 10-K, fiscal 2019).
What does Regis say about stylists, social media, booking and advertising?
Regis says the stylist shortage has spread. Its fiscal 2019 report said that “in some markets” it and its franchisees had seen a shortage of qualified stylists (Regis Form 10-K, fiscal 2019). The fiscal 2026 report says that “in most markets” they have seen a shortage of qualified stylists or a cut in the hours stylists will work (Regis Form 10-K, fiscal 2026). It describes the hair salon market as highly fragmented, with the vast majority of locations independently owned and operated (Regis Form 10-K, fiscal 2024), and names in-home hair services and booth rentals among its competitors, alongside chains such as Great Clips, Sport Clips and Ulta Beauty (Regis Form 10-K, fiscal 2024).
The fiscal 2026 report does not mention video, YouTube, TikTok or Instagram. It says Regis uses social media platforms as marketing tools and treats negative social media commentary as a risk to its reputation (Regis Form 10-K, fiscal 2026), and that it plans to keep expanding its digital marketing, including loyalty and rewards software (Regis Form 10-K, fiscal 2026). Its mobile apps and online check-in let guests check in ahead, pick a stylist and see predicted wait times (Regis Form 10-K, fiscal 2026). Regis sold its own Opensalon Pro booking and back-office system in fiscal 2022, and by August 2024 every Regis salon ran on the Zenoti platform (Regis Form 10-K, fiscal 2026). An internal AI Taskforce now uses AI tools on operating and guest traffic data to set salon opening hours (Regis Form 10-K, fiscal 2026).
Regis recorded total advertising costs of $22,674 thousand in fiscal 2026 (Regis Form 10-K, fiscal 2026), of which $21,392 thousand came from franchisees’ contributions to the brand advertising funds (Regis Form 10-K, fiscal 2026). That is 2.1% of system-wide revenue (our calculation; franchisees’ own local advertising is not included) and 66.9% less than the $68,583 thousand it reported for fiscal 2019, when it still owned about 3,100 salons (our calculation; 2019 figure (Regis Form 10-K, fiscal 2019)), in dollars not adjusted for inflation.
How big are the hair salons inside Ulta Beauty stores?
Ulta Beauty operated 1,505 stores in the U.S., in all 50 states, at January 31, 2026, the end of its fiscal 2025 (Ulta Beauty Form 10-K, fiscal 2025). A typical U.S. store is about 10,000 square feet, of which about 950 square feet is a full-service salon (Ulta Beauty Form 10-K, fiscal 2025); the fiscal 2024 report says Ulta has full-service hair salons in substantially every store. Services, mainly the salon, were 4% of net sales in fiscal 2025, the same share as in the two years before (Ulta Beauty Form 10-K, fiscal 2025). On net sales of $12,392,820 thousand (Ulta Beauty Form 10-K, fiscal 2025), that is about $496 million (our calculation; Ulta rounds the share to a whole percent, and services also include brow, makeup and ear-piercing services).
In its fiscal 2024 report Ulta put the U.S. salon services industry, counting hair, skin and nail services, at about $68 billion in 2024, and estimated its own share at less than 1% (Ulta Beauty Form 10-K, fiscal 2024). That is Ulta’s estimate for a wider industry than hair salons alone. Ulta says its salon operations depend on state board rules and state licensing requirements for its stylists (Ulta Beauty Form 10-K, fiscal 2025). It employed about 65,000 associates in the U.S. at January 31, 2026, 32% of them full-time (Ulta Beauty Form 10-K, fiscal 2025).
How often do annual reports to the SEC mention hair salons?
263 Form 10-K annual reports filed from 2001 to 2025 contained the phrase “hair salon” or “hair salons”, by our count with SEC EDGAR full-text search on November 10, 2026 (our calculation). With 2026 to November 10 the total is 270, from 83 different registrants (our calculation). The yearly count peaked at 17 filings in 2010, and the 2025 count was 58.8% lower (our calculation). Counting all annual report forms, including the small-company 10-KSB that ended in 2008-2009, 23 filings used the phrase in 2001 and 8 in 2025 (our calculation).
We read every one of the 20 Form 10-K filings that used the phrase from 2024 through November 10, 2026 and classed each registrant by hand. Only 5 came from companies that run or franchise hair salons, Regis and Ulta Beauty: 25.0% of the sample (our calculation). 8 came from product makers and suppliers selling to or through hair salons, such as Olaplex and Estée Lauder’s Aveda; 5 from landlords describing salon tenants; and 2 used the phrase only in a director or officer biography (our calculation). None of the other registrants in the sample runs hair salons. The per-year counts with filer names, and the sampled filings with their classes and example passages, are in our counts CSV and contexts CSV.
What licence does a Florida hairstylist need?
A Florida hairstylist needs a cosmetologist licence, which takes at least 1,200 hours of training at a licensed school or approved programme, under s. 477.019 of the 2026 Florida Statutes (Florida Legislature). In Florida law, cosmetology covers hair shampooing, cutting, arranging, colouring, permanent waving and relaxing, as well as hair removal, nails and skin care. This section is statute and rule text as read on November 10, 2026. It is a plain summary, not legal advice.
Applicants must be at least 16 years old or hold a high school diploma (Florida Legislature).
The fee for an original cosmetologist licence is $40, under Board of Cosmetology rule 61G5-24.002 (Florida Administrative Code).
Florida lets a licensed person do hair cutting, shampooing and arranging outside a licensed salon (Florida Legislature). Colour and chemical services still belong in a salon, apart from set exceptions such as clients too ill to travel, film and photo shoots, and special events. The Board defines a special event, such as a wedding, as one lasting no more than three consecutive days (Florida Administrative Code).
Renewal comes with continuing education. The statute caps it at 10 hours every two years (Florida Legislature), and the Board's rule 61G5-32.001 requires the full 10 hours (Florida Administrative Code). They must include at least 2 hours on the laws and rules for cosmetologists, salons and booth renters (Florida Administrative Code) and 1 hour on the chemical makeup of hair, skin and nails (Florida Administrative Code).
What does Florida require of a hair salon and a booth renter?
Every Florida hair salon must hold its own salon licence: no cosmetology salon may operate without a license from the Department of Business and Professional Regulation, under s. 477.025 of the 2026 Florida Statutes (Florida Legislature). The salon licence fee is $40 (Florida Administrative Code), plus a non-refundable application fee of $50 (Florida Administrative Code), under rule 61G5-24.005.
A salon needs at least 100 square feet of floor space for one cosmetologist, plus 50 square feet for each additional cosmetologist or specialist (Florida Administrative Code).
Chapter 477 has no separate booth-rental licence. Booth renters appear in it only in the list of continuing education subjects, beside cosmetologists, salons and specialists: booth renters (Florida Legislature). A booth renter therefore works on their own cosmetologist licence inside a licensed salon.
Practising without an active licence, or running an unlicensed salon, is a misdemeanor of the second degree (Florida Legislature).
The Board of Cosmetology may also fine a person or salon up to $500 per count (Florida Legislature). Under its disciplinary guidelines, a stylist who keeps working on an expired licence is fined $100 for each month or part month, up to $500 (Florida Administrative Code).
Do Florida hair braiders need a licence?
No. Since the 2020 deregulation act, Florida requires no licence or registration for a person whose work is confined to hair braiding, hair wrapping or body wrapping, under s. 477.0135 of the 2026 Florida Statutes (Florida Legislature). Braiding here means weaving natural or commercial hair, including extensions and wefts, without cutting, colouring, relaxing or other chemical work. A braider who does any of those needs a cosmetologist licence.
Chapter 2020-160, Laws of Florida, repealed s. 477.0132, the old braiding, wrapping and body-wrapping registration (Laws of Florida).
Under the 2019 statute, a braider had to register and take a two-day 16-hour course: 5 hours on HIV/AIDS and communicable diseases, 5 on sanitation, 4 on scalp disorders and 2 on the law (Florida Legislature, 2019 edition).
The same 2020 law cut the cap on continuing education for licensed cosmetologists from 16 hours every two years to the current 10 (Laws of Florida).
What are the rules on formaldehyde in keratin and hair smoothing treatments?
OSHA's formaldehyde standard, 29 CFR 1910.1048, bars any employee's exposure above 0.75 ppm averaged over an 8-hour shift (eCFR), and it covers salons that use products containing or releasing formaldehyde. FDA has not banned formaldehyde in hair smoothers: its proposed ban is listed in the Fall 2025 Unified Agenda with a target of November 2026 for the proposed rule (Reginfo.gov). Text as read on November 10, 2026; not legal advice.
OSHA's short-term limit is 2 ppm over 15 minutes (eCFR). Its action level, which triggers air monitoring and medical surveillance, is 0.5 ppm over 8 hours (eCFR).
Employers must train exposed workers when they start and at least once a year, unless objective data show exposure stays below 0.1 ppm (eCFR). The OSHA standard protects employees; a booth renter with no staff is not an employee of the salon owner under it.
OSHA's own air sampling found formaldehyde at 10 ppm during the blow-drying step of a smoothing treatment in one salon, five times the short-term limit (OSHA). In fiscal years 2011 and 2012, federal OSHA cited 37 salons and beauty schools and 9 distributors or manufacturers over these products, in eight states including Florida (OSHA).
OSHA warns that products labelled formaldehyde free can still release formaldehyde (OSHA).
FDA's own role is narrower. FDA does not have authority over the operation of salons or the practice of cosmetology, in its words; salon air is OSHA's and the states' business (FDA). Citing the National Cancer Institute, FDA says some people react to airborne formaldehyde above 0.1 ppm with watery or burning eyes, coughing, wheezing, nausea or skin irritation (FDA). FDA has sent two warning letters over these products, to Brazilian Blowout's distributor GIB, LLC and to Van Tibolli Beauty Corp. (FDA). Salon-only products may not have a list of ingredients, because the federal labelling act covers only retail products (FDA).
The ban has slipped before. When FDA first put it on the Unified Agenda in Spring 2023, the target for the proposed rule was April 2024 (Reginfo.gov). If a federal ban is adopted, Florida's Board of Cosmetology may adopt any restriction set by the United States Food and Drug Administration on a substance used in cosmetology as its own rule (Florida Legislature).
Does the 2022 cosmetics law (MoCRA) apply to hair salons?
Mostly not. Under the Modernization of Cosmetics Regulation Act of 2022, which FDA calls its biggest expansion of cosmetics authority since 1938 (FDA), a salon is not a facility that has to register with FDA. The law's list of places that are not facilities opens with this item: Beauty shops and salons, unless they manufacture or process cosmetic products at that location (U.S. Code). A salon that makes and sells its own products may fall inside it.
The duties fall on the brand named on the label. That responsible person must report a serious adverse event to FDA within 15 business days (U.S. Code).
Serious adverse events include significant hair loss, second- or third-degree burns and serious, persistent rashes (FDA).
Facilities that make or process cosmetics renew their FDA registration biennially (U.S. Code).
Businesses with average U.S. cosmetic sales under $1,000,000 a year over the past three years are exempt from registration, product listing and the coming manufacturing rules, unless they make certain higher-risk products (U.S. Code).
What rules cover a salon's before-and-after videos, reviews and influencers?
The FTC's Endorsement Guides, 16 CFR Part 255, in their current form date from July 26, 2023 (eCFR). They apply to a client's testimonial reel, a creator's paid salon visit and a free blowout given to an influencer alike. Text as read on November 10, 2026; not legal advice.
A testimonial about a key result is read as what most clients will get. If the advertiser cannot back that up, it should clearly disclose the generally expected performance (eCFR).
The Guides use a hair example: a baldness treatment web page built from testimonials about amazing regrowth is likely deceptive, even with a "results not typical" style disclaimer, unless the seller has scientific evidence the product works (eCFR).
A connection between the endorser and the seller that viewers would not expect must be disclosed clearly and conspicuously (eCFR).
Payment includes free or discounted products, such as a free service, whether or not a review is required in return (eCFR).
In a video, the disclosure should be in both the visual and audible portions (eCFR).
The FTC's Consumer Reviews and Testimonials rule, 16 CFR Part 465, took effect on October 21, 2024 (Federal Register). Unlike the Guides, it is a rule that carries civil penalties.
A business may not write, create, or sell a fake review or testimonial (eCFR).
An officer or manager who posts a review of their own business must disclose the relationship clearly and conspicuously (eCFR).
No one may buy fake indicators of social media influence knowing they are fake, to misrepresent influence for a commercial purpose (eCFR).
A knowing violation can cost up to $53,088 per violation (eCFR).
YouTube has its own disclosure step. Creators who feature a sponsorship or other paid relationship must tick the paid promotion box, which adds a label at the beginning of your video, in YouTube's words (YouTube Help).
What do the popular salon numbers really say?
Four numbers travel through salon business plans, software sellers’ blogs and marketing guides: how many new salons fail, how much the salon industry is worth, how much video lifts conversions, and how many new clients never come back. We read each at the oldest source we could find and say below what that source measured. Pages that repeat a number are linked only as dated evidence of how it spread, never as a source for the number.
“80% of new salons fail in the first year”
No count of salon closures stands behind it. The salon versions borrow a line about all small businesses credited to “Bloomberg”, with no study named. In August 2015 a salon-industry opinion blog, This Ugly Beauty Business, wrote that Bloomberg estimates 80% of small businesses fail within the first 18 months (This Ugly Beauty Business) and added that traditional beauty salons have the second highest failure rate among all businesses (This Ugly Beauty Business), also without a source. In March 2016 a salon and spa software seller, SalonCloudsPlus, told owners that up to 80% of all new small businesses fail within the first 18 months (SalonCloudsPlus). The two-year variant grew from there: a 2017 post on the same opinion blog spoke of an “estimated” 90% of salon and microsalon owners whose businesses fail within two years (This Ugly Beauty Business).
The “Bloomberg” study has never been found. In February 2015 The Next Web quoted the line that 8 out of 10 small businesses fail within 18 months (The Next Web) and reported that the study is not public anywhere, while hundreds of articles referenced it, including one on Forbes (The Next Web). An older salon use, a 2014 excerpt from an Entrepreneur Press book on opening a salon, carries the same Bloomberg line; we did not quote it because Entrepreneur’s terms bar robots and data mining.
Government data measure survival by location every year. In the Bureau of Labor Statistics’ Business Employment Dynamics, 82.4% of U.S. establishments in other services (NAICS 81, the sector that holds beauty salons) opened in the year to March 2025 were still operating in March 2026 (BLS, archived), out of 49,773 that opened that year (BLS, archived). Two years on, 73.2% of the March 2024 cohort were open (BLS, archived); 55.4% of the March 2021 cohort were open five years later (BLS, archived), and 42.6% of the March 2016 cohort after ten years (BLS, archived). First-year survival was 80.7% for the 1994 cohort too (BLS, archived). BLS publishes no salon-only series: beauty salons (NAICS 812112), barbershops, nail salons, repair shops, laundries and civic groups share sector 81, and it counts locations with paid employees, so booth renters and suite owners are not in it. Use instead: “About 82.4% of new U.S. service establishments in the sector that includes salons survive their first year and 55.4% survive five (BLS); no public dataset counts salon closures on their own.”
“The salon industry is worth $46 billion” (or $61 billion, or $63 billion)
Each figure counts something different. The oldest trade-group version is the Professional Beauty Association’s (PBA, salon trade group). Its May 2014 economic snapshot, filed with the Senate Finance Committee, said the U.S. salon and spa industry had annual sales of $46 billion (PBA, via Senate Finance Committee). The total adds two Census series for 2012: $22.9 billion in sales at 92,157 salon establishments with payroll employees (PBA), and $23.0 billion at 1,045,288 non-employer salon establishments (PBA). PBA’s footnote counts a chair renter, a stylist working from home and a freelance stylist as non-employer establishments, so about half of the $46 billion came from one-person businesses. It said the number of non-employer salons had grown 83 percent in a decade (PBA). The snapshot names no industry code and covers spas as well as hair salons.
Market-research sellers give larger, modelled figures. IBISWorld, which sells industry reports, put the market size of its Hair Salons in the US industry at $63.4bn in 2026 in its free summary (IBISWorld, archived), after a 1.7% yearly growth rate from 2021 (IBISWorld, archived). A year earlier the same page gave $60.4bn for 2024 (IBISWorld, archived) and $59.3bn for 2023 (IBISWorld, archived); the seller revises its series between editions and its method is behind a paywall. Its industry includes facials, makeup and retail sold by hair salons. Aggregators blur the sources: ZipDo says U.S. consumers spent $48.7 billion on salon services in 2023, plus more on products sold in salons, “per the PBA” (ZipDo), and adds them into $61.3 billion (ZipDo). We found no PBA document with either number.
The Census Bureau counts receipts by industry code. U.S. beauty salons with paid employees (NAICS 812112, the federal code for hair salons, which also covers day spas and cosmetology services but not barbershops or nail salons) took in $25,664,020 thousand in 2022 (Economic Census), and beauty salons with no employees reported $26,738,393 thousand in 2024. The Annual Integrated Economic Survey put employer salon receipts at $27,479,664 thousand in 2024. Use instead: “U.S. beauty salons with employees took in $25,664,020 thousand in 2022 (Census), and self-employed stylists and other salons with no employees reported $26,738,393 thousand in 2024; the much-quoted $46 billion was PBA’s total of the same two series for 2012.”
“Video lifts conversions 80%”
The figure is a best case from one video vendor, EyeView, about a client website, not a salon. In February 2009 EyeView’s blog said viewers of its videos for one client, UMOO, were 80% more likely to become depositing users, comparing viewers with non-viewers (EyeView, archived), which does not test what adding a video does. By August 2010 Unbounce, a landing-page software seller, wrote that a study by eyeviewdigital.com showed video on landing pages can increase conversion by 80% (Unbounce, archived). Its April 2025 article of landing-page examples still says landing pages with video can increase conversions by 80% (Unbounce). The salon version came later: a video production company’s October 2025 page for hair and nail salons says research indicates marketing videos can increase landing page conversions by up to 80%, with no source (Beverly Boy Productions).
The larger later evidence points the other way. Unbounce’s own 2021 analysis of about 35,000 customer landing pages in each of three periods (Unbounce) concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce). We found no conversion test by a hair salon. Use instead: “Unbounce’s 2021 study of about 35,000 landing pages per period found video had a minimal or negative effect; the 80% figure is one vendor’s best case from 2009.”
“7 out of 10 new salon clients never come back”
It began as a consultants’ benchmark with no published data, and the one large U.S. dataset we found puts it lower, at a little over half. In July 2012 Strategies, a salon and spa business-coaching firm, wrote that industry-wide numbers show salons and spas are not retaining seven of ten first-time clients (Strategies), and that only three percent of owners know their retention rate (Strategies), naming no survey for either. In September 2012 a Salon Today column by the president of Group 3 Marketing said 70% of salon guests never come back after a first visit (Salon Today), crediting Tom Kuhn of Qnity, whose 2 to 10 Project benchmarks multi-location salons. We could not find those benchmark data online.
Boulevard, which sells booking software to salons, analysed its own platform data from more than 2,500 businesses between January 2022 and March 2023 (Boulevard). Only 45 percent of clients on average returned to a salon after their first appointment (Boulevard), while salons in the top tenth for retention brought back 70 percent of first-time visits for a second appointment (Boulevard). These are salons that use one booking platform, not all U.S. salons. Outside the U.S., Phorest, another salon software seller, reported in 2025 that 71% of new salon clients in the UK and Ireland do not return after the first visit (Professional Beauty) in a report built on a survey of 716 salon guests who had visited a salon in the past six months (Professional Beauty). Use instead: “In one booking platform’s 2022-23 data, 45 percent of first-time salon clients came back for a second visit (Boulevard); the ‘70%’ line comes from 2012 consultants’ estimates with no published data.”
We started from the questions people search for about hair salon video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 466 figures from 49 publishers.
On November 10, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS occupation wage estimates and consumer prices (through the BLS data API), the Quarterly Census of Employment and Wages (its open data files), Employment Projections and the Current Population Survey, and Business Employment Dynamics (through an Internet Archive copy, because bls.gov refuses automated requests; its robots file names no AI agent); Census County Business Patterns, Nonemployer Statistics, the 2022 Economic Census, the Annual Integrated Economic Survey and population estimates (through the Census data API and data files); the Florida Department of Business and Professional Regulation’s public licence file and annual reports; Texas and New York licence data through their open-data APIs; the Florida Statutes, the Laws of Florida and the Florida Administrative Code; eCFR, the Federal Register, GovInfo and Reginfo.gov; FDA and OSHA pages; YouTube Help; SEC filings on EDGAR; NIEHS news releases; and journal abstracts (PubMed records re-read through NCBI’s E-utilities, because the pages answer scripts with a bot check). Our YouTube figures come from the YouTube Data API, our licence counts from the Florida licence file and our filing counts from EDGAR full-text search. We left out sources whose terms or robots rules bar automated access or AI agents, among them a salon booking software seller (Vagaro), Entrepreneur and Forbes, and two salon software sites whose terms bar data mining. Nothing here is legal, tax, health or business advice.
We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.
Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:
This edition contains no Mark Studios customer data.
Limitations
The federal code is broader than hair. BLS and Census count hair salons in NAICS 812112, Beauty Salons, which leaves out barbershops and nail salons but takes in day spas and other cosmetology businesses whose main work is beauty services; there is no hair-only count. Hairdressers, Hairstylists and Cosmetologists (SOC 39-5012) includes cosmetologists who work outside salons. OEWS publishes no staffing pattern for 812112 alone.
Nonemployers are not all booth renters. Census Nonemployer Statistics counts businesses with no paid employees that file business income tax returns: booth and chair renters, suite owners, mobile and home-based stylists and side businesses alike. It does not say how many rent a booth.
Different counts, different counters. QCEW, County Business Patterns and the Economic Census count salons with employees differently (77,449 in 2025, 84,176 in 2023), and a Florida licence is not a working stylist: some licence holders work elsewhere or not at all. Compare a count only with the same series.
Small areas move fast. Martin County has a few dozen salons with employees, so one opening or closing moves its rate per 100,000 residents. OEWS publishes no county wages.
Prices are national averages. The CPI item for haircuts and other personal care services covers barbershops and nail salons too; it is not what any salon charges. October 2025 CPI prices were not collected during the federal shutdown, so the newest 12-month change runs to September 2026.
Our YouTube read follows YouTube’s ranking. The 198 videos are what YouTube’s search returned for one phrase, ‘hair salon’ (the top 200 results, sorted by views, with no country filter), on November 10, 2026. Searches for ‘hair transformation’ and ‘balayage’ could not be run that day because the API’s daily search limit was reached. It is not a census of salon video, and a global view-sorted search does not surface local salons. View counts are lifetime snapshots and include paid views. We read titles and channel text, not the videos themselves. Channels featuring children are published only as a class and counts.
Filings count words. EDGAR full-text search finds a phrase, not a topic. We read every hit from 2024 to November 10, 2026 by hand.
Studies are small or narrow. Several hairdresser health studies come from Europe or Africa, and the social video studies cover hair loss and scalp topics rather than salon work; each is labelled with its year, place and sample. Rules are reported as we read them on November 10, 2026; this is not legal advice. Every “earliest we found” in the origins section rests on web pages, journal databases and the Internet Archive; newspaper databases were not searched.
How to cite this page
For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/hair-salon-video-statistics#WRK-001. To cite the page as a whole:
Mark Studios. "Hair Salon Video Statistics." Last verified Nov 10, 2026. https://www.markstudios.com/research/hair-salon-video-statistics
APA
Mark Studios. (2026, November 10). Hair salon video statistics. https://www.markstudios.com/research/hair-salon-video-statistics
MLA
“Hair Salon Video Statistics.” Mark Studios, 10 Nov. 2026, www.markstudios.com/research/hair-salon-video-statistics.
Chicago
Mark Studios. “Hair Salon Video Statistics.” Last modified November 10, 2026. https://www.markstudios.com/research/hair-salon-video-statistics.
BibTeX
@misc{markstudios_hair_salon_video_statistics_2026,
author = {{Mark Studios}},
title = {{Hair Salon Video Statistics}},
year = {2026},
month = nov,
url = {https://www.markstudios.com/research/hair-salon-video-statistics},
note = {Last verified 2026-11-10}
}
Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.
Salon Today (trade press, Bobit Business Media; column by Bart Foreman, Group 3 Marketing), 70% is Not a Good Number (2012-09-22). Accessed 2026-11-10.
We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.
Nov 10, 2026: First published with 466 figures from 49 publishers, each checked against its original source.
Frequently asked questions
How many hair salons are there in the United States?
BLS counted an annual average of 77,449 private beauty salons with paid employees (NAICS 812112, the federal code for hair salons, which leaves out barbershops and nail salons) in 2025. Census County Business Patterns counted 84,176 in 2023, and Census counted 867,242 beauty salon businesses with no paid employees in 2024.
How many hairstylists rent a booth or work for themselves?
BLS Employment Projections counts 48.1% of hairdressers, hairstylists and cosmetologists as self-employed. Census counted 867,242 beauty salon businesses with no paid employees in 2024, or 10.0 for every salon with a payroll in 2023, and in the 2022 Economic Census 7,785 salons with employees reported income from renting booths and chairs.
How much do hairstylists earn?
The median annual wage of U.S. hairdressers, hairstylists and cosmetologists on payrolls was $35,790 in May 2025 ($17.21 an hour), and $29,530 in Florida. Self-employed stylists are not in these figures; Census nonemployer salons averaged $30,832 in receipts each in 2024.
How many hair salons are in Palm Beach, Broward and Martin counties?
BLS counted 702 beauty salons with paid employees in Palm Beach County, 664 in Broward and 68 in Martin in 2025. Florida’s licence file listed 2,526 active cosmetology salon licences in Palm Beach, 3,354 in Broward and 305 in Martin on November 7, 2026.
Who makes the most-viewed hair salon videos on YouTube?
In our November 10, 2026 read of YouTube’s most-viewed ‘hair salon’ results, media channels drew 24.0% of on-topic views and beauty or lifestyle creators 16.7%; salons speaking as themselves drew 13.0% and stylists with a stated salon, business or paid education 7.1%.
Do 80% of new hair salons fail in the first year?
We found no count of salon closures behind the line. It borrows a small-business claim credited to Bloomberg (80% fail within 18 months) that names no study. BLS Business Employment Dynamics found 82.4% of new establishments in other services, the sector that holds salons, still open a year later and 55.4% after five years.
How big is the hair salon industry?
Census counted $25.7 billion ($25,664,020,000) in 2022 receipts at beauty salons with paid employees, and $26.7 billion ($26,738,393,000) at salons with no employees in 2024. Higher figures in circulation, such as IBISWorld’s $63.4bn for 2026, are modelled estimates with their own definitions.
Does video increase a salon’s bookings?
We found no published conversion test by a hair salon. The widely repeated “video lifts conversions 80%” comes from one video vendor’s 2009 comparison of viewers with non-viewers on a client site, and Unbounce’s 2021 analysis of landing pages found video had a minimal or negative impact.