Florist Video Statistics

Key takeaways

1. In our November 10, 2026 read of YouTube’s most-viewed ‘flower arrangement’, ‘florist’ and ‘bouquet tutorial’ videos, DIY, craft and lifestyle creators with no florist credential drew 69.2% of the views of the 398 on-topic videos; florists and flower shops drew 13.6%. (Mark Studios) See details
2. At least 56.0% of the on-topic titles named a non-fresh material such as paper, ribbon, crochet or money, and those videos drew 60.2% of the views; only 1 of them came from a florist or floral designer. (Mark Studios) See details
3. Videos of 60 seconds or less were 68.3% of the on-topic videos and drew 82.5% of their views. (Mark Studios) See details
4. The 8 U.S.-placed florist channels in the sample posted 371 videos in the year to November 10, 2026; the median channel posted 39. (Mark Studios) See details
5. BLS counted 11,882 private U.S. florist shops with paid employees in 2025. In the first quarter the count was 11,923, 49.8% below the 23,748 of early 2001. (BLS) See details
6. Florida had 697 florist shops with paid employees in 2025: Palm Beach County 56, Broward 51 and Martin 7, or 3.6, 2.5 and 4.2 per 100,000 residents. (BLS, Census) See details
7. U.S. employers had 40,590 floral designers on their payrolls in May 2025, at a median annual wage of $37,360. BLS projects the occupation to change by -5.6% from 2025 to 2035. (BLS) See details
8. U.S. cut-flower imports were worth $2,257,340,994 at customs value in 2025; Colombia supplied 59.4% and Ecuador 24.9%. USDA valued U.S.-grown cut flowers at $295 million at wholesale in 2020. (Census, USDA) See details
9. 1-800-Flowers.com reported fiscal 2026 net revenues of $1,503,511 thousand, with gourmet foods ($768,520 thousand) now ahead of consumer floral ($638,931 thousand). It handled 14.3 million e-commerce orders, 45.0% fewer than in fiscal 2021. (1-800-Flowers.com, SEC) See details
10. The “250 million roses for Valentine’s Day” line is an undated Society of American Florists estimate of roses produced. SAF’s page gave a new yearly figure until 2014 (257 million) and has read 250 million, with no year or method, since early 2016. (Society of American Florists) See details
11. “Flowers make people happier” rests mainly on a 2005 Rutgers paper run with the Society of American Florists; its first study had 147 women, and recipients reported better moods 3 days after receiving flowers. (Evolutionary Psychology, SAF) See details

Who makes the most-viewed flower arrangement and bouquet videos on YouTube?

DIY, craft and lifestyle creators with no florist credential in their own text drew 69.2% of the on-topic views in our November 10, 2026 read of YouTube's most-viewed 'flower arrangement', 'florist' and 'bouquet tutorial' videos, and florists and flower shops drew 13.6%. We took YouTube's 200 most-viewed results for each phrase through the YouTube Data API that day: 445 unique videos from 312 channels, with 5,393,302,231 lifetime views in all. 398 of those videos were on-topic, with 3,182,681,208 views, and the median on-topic video had 2,944,482 views (our calculation).

The craft and lifestyle group ran 192 channels and made 69.6% of the on-topic videos. Florists and flower shops ran 21 channels and made 12.6% of the videos. Floral designers and floristry educators with no shop stated ran 17 channels and drew 2.6% of the views, so all florists and designers together drew 16.2%. Sellers of handmade ribbon, money, snack, chocolate and artificial gift bouquets ran 13 channels and drew 4.7%. Brands, suppliers and retailers drew 2.5% and media, news and general creators 2.0%.

The search phrase changes the picture. In the 'florist' results, florists and flower shops drew 36.2% of the on-topic views; in the 'bouquet tutorial' results, craft and lifestyle creators drew 75.1%. Among florists and designers, Huber Heights Floral, a florist in Huber Heights, Ohio, drew 27.2% of the group's views, and it and Isabel Hernandez, a Houston florist, drew 44.8% between them. Across the whole on-topic sample, Duo Fashion DIY, a ribbon and pipe-cleaner flower channel, drew 7.3% of the views; the three most-viewed channels drew 18.9% and the ten most-viewed 38.6%.

47 videos were off-topic, drawing 41.0% of the sample's views. 19 of them were songs or music clips titled 'Flowers' or 'Florist'. 'Florist' is also a song title and a band name: 22.6% of the 'florist' results were off-topic, and they drew 66.8% of that list's views. We withheld 2 channels from the public dataset, a personal upload by a private person and a family channel whose own text names a child; those rows keep only their class and counts.

How many of the most-viewed bouquet videos are about fresh flowers?

At least 56.0% of the on-topic video titles in our November 10, 2026 sample named a non-fresh material such as paper, ribbon, crochet, chocolate, money or artificial flowers, and those videos drew 60.2% of the on-topic views (our count of titles, hashtags included; a title that names no material is not counted, so the true share is higher). Only 1 of those videos came from a florist, flower shop or floral designer.

Tutorial or how-to wording ('tutorial', 'how to', 'step by step', 'tips', 'easy') appeared in 48.2% of the on-topic titles. 44 titles were about wrapping a bouquet, and 26 of those came from florists and designers. Occasions were rare in titles: 12 named Valentine's Day, 7 Mother's Day, 13 a wedding or bride and 1 funeral or sympathy flowers. 9 titles were about making cut flowers last, reviving or preserving them, 13 were shop vlogs, small-business or order clips, and 4 used ASMR, all from florists or floral designers. 7 titles named grocery-store, Trader Joe's, supermarket or dollar-store flowers, and 14 named a price, a budget or cheap flowers. 0 titles used the word time-lapse. Titles count words, not what is on screen; every matching title was read by hand.

How long are the most-viewed flower videos, and where are the florists?

Videos of 60 seconds or less made 68.3% of the on-topic videos in our November 10, 2026 sample and drew 82.5% of the views. The median short had 3,612,722 views against 1,707,597 for the median longer video, and 81.4% of the on-topic videos had been published since the start of 2024 (our calculation).

8 of the 21 florist and flower-shop channels were U.S.-placed, with 28 videos and 8.3% of the on-topic views. The rest were in the UK, the UAE, Bangladesh, Indonesia, India, South Korea, Japan, Malaysia and Germany or gave no place. 1 channel named a Florida place: Elite's Flowers, a South Florida floral design and event company that sends flowers to Broward County. No channel named Palm Beach or Martin County. A global view-sorted search does not surface local shops, so this says nothing about how many Florida florists post video. YouTube's containsSyntheticMedia field was present on 0 of the 445 videos, and 4 on-topic videos carried the made-for-kids designation; an absent field says nothing either way about how a video was made.

How often do U.S. florists post on YouTube?

The median U.S.-placed florist or flower-shop channel in our sample posted 39 videos in the 365 days to November 10, 2026 (our count, every upload in the window read through the YouTube Data API that day). Together the 8 channels posted 371 videos in that year. Huber Heights Floral posted 139, and the two busiest channels posted 55.5% of the group's uploads. 1 channel, Elite's Flowers in Broward County, Florida, posted nothing in the year; its latest upload was dated October 26, 2025.

Across those uploads the median video had 20,657 views by the read date. 81 uploads passed 100,000 views and 28 passed a million. Reach and output did not line up: Huber Heights Floral's median upload had 4,499 views, while Isabel Hernandez, a Houston florist, posted 45 videos with a median of 458,418 views. 42.0% of the uploads ran 60 seconds or less, and 4.6% of the titles named Valentine's Day. These are the florists that surfaced in a view-sorted global search, so they are not a sample of American flower shops.

How many Americans buy flowers for Mother's Day and Valentine's Day?

In May 2025, 38% of U.S. adults said they bought flowers or plants for Mother's Day, matching the poll's 13-year high (SAF). Ipsos polled 1,005 adults on May 14-15, 2025 for the Society of American Florists (SAF), a florist trade group, so the poll is industry-funded. Among those buyers, 23% used a local florist, up from 19% in 2024 and 15% in 2022 (SAF). The average purchase was $71, against $60 in 2024 (SAF). 62% of buyers bought for their own mothers, 26% for a wife or spouse and 21% for a mother-in-law; buyers could name more than one (SAF).

Valentine's Day draws fewer buyers. An Ipsos poll for SAF found that 22% of Americans bought flowers or plants for Valentine's Day 2022, five points fewer than in 2021 (SAF). Those buyers spent $55 on average, up from $53.60 in 2021 (SAF). SAF's 2022 news post gives no sample size; its Valentine's Day statistics page says the poll interviewed roughly 1,005 adults online (see the origins section below).

Who pays for these polls matters. AFE's Floral Marketing Fund, an industry-funded research pot set up in 2008, says it has put more than $400,000 into consumer floral research (AFE). AFE ran a year-long flower purchase diary study from 1992 until 2005 and has revived it with SAF and Ipsos, but the results are not on its public page.

Where do Americans buy flowers, and how do younger buyers find them?

In the most recent public wave of the Generations of Flowers Study, 82% of U.S. adults aged 22 to 70 said they typically buy gift flowers at local florists (AFE and SAF). Russell Research interviewed 1,557 adults aged 22 to 70 online on January 7-15, 2016 for the American Floral Endowment (AFE, an industry-funded foundation) and SAF, repeating a 1,557-person wave from January 2009 (AFE and SAF). The share who typically buy gift flowers at supermarkets fell from 68% in 2009 to 58% in 2016 (AFE and SAF).

73% of adults in 2016 had a high appreciation of flowers, up from 66% in 2009 (AFE and SAF). Price held fewer people back: 34% said flowers were too expensive or a luxury to buy more often, against 46% in 2009 (AFE and SAF).

Younger buyers lean online. In 2016, 34% of Generation Y adults (then 22 to 39, 522 interviews) preferred to buy flowers online, against 25% of Generation X and 24% of Baby Boomers (AFE and SAF). Generation Y ranked social media 32% as a source of flower ideas, third behind friends and family (44%) and TV (33%) (AFE and SAF). In SAF's own survey of retail members taken May 12-20, 2025, florists said most Mother's Day orders came by phone (39%), with the website close behind at 37% and walk-ins at 23% (SAF).

Social media matters most to the smallest sellers. A 2022 Heliyon study of Sweden's Slow Flower Movement by Thörning and colleagues, based on interviews and observation in spring 2021, found social media to be a crucial tool for small cut-flower growers' sales, marketing and communication (Heliyon). The abstract gives no count of growers interviewed.

What do florists report in their own trade group's surveys?

In SAF's survey of its retail members taken May 12-20, 2025, nearly 49% of florists reported higher Mother's Day sales than in 2024, 31% flat sales and 20% a decline (SAF). Rising costs and tariffs pushed average order values up for 63% of respondents, while units sold fell for 34% and held flat for 27% (SAF). SAF did not publish the number of respondents.

These member polls are small and self-selected. SAF's 2018 post-Mother's Day survey had a response rate of 4.4% (SAF). In SAF's 2021 Mother's Day survey, 85.63% of respondents reported higher sales than in 2020, when florists cited pandemic demand (SAF). In SAF's survey of retail members sent January 2, 2024, December 2023 sales were down from 2022 for nearly 40% of florists, up for nearly 39% and flat for 18% (SAF). For Valentine's Day 2022, sales rose for 67% of retail florists in an SAF survey that drew nearly 400 responses across all floral segments (SAF).

On sustainability, a Floral Marketing Fund consumer study led by Coleman Etheredge of Mississippi State University found that 61% of respondents were more willing to use sustainable floral businesses (SAF). BloomNet, the florist network of 1-800-Flowers.com, and Syndicate Sales, a floral supplier, co-sponsored it, and SAF's 2023 summary gives no sample size. 65% said they would rather buy from a florist whose flowers come from farms within 100 miles (SAF), and 63.9% would choose a florist that composts its flower waste (SAF). A separate Floral Marketing Fund survey of 453 floral professionals, mostly retail and freelance florists, was reported by SAF in November 2024 (SAF). In it, almost half (46%) named barriers to sustainable design such as high costs (SAF).

What have researchers found about pesticides, florists and flower farm workers?

A 2016 study in the International Journal of Environmental Research and Public Health by Toumi and colleagues found 107 pesticide active substances across 90 bouquets bought from 50 Belgian florists and five supermarkets, about 10 per bouquet (IJERPH). Of the 25 volunteer florists surveyed, most handled flowers for 2 to 6 hours a day without protection (IJERPH). In a 2017 follow-up, cotton gloves worn by 20 Belgian florists while making bouquets picked up 111 active substances, 37 per sample on average (IJERPH). In the worst-case scenario, exposure to one active substance, clofentezine, reached 393% of the acceptable operator exposure level (IJERPH).

Research on the export flower farms of Latin America and East Africa goes back decades. A 1990 survey in the Scandinavian Journal of Work, Environment & Health by Restrepo and colleagues covered 8,867 floriculture workers near Bogotá, Colombia, who had been exposed to 127 types of pesticides (SJWEH). It found moderately higher rates of miscarriage, premature birth and birth defects in pregnancies after work began. In Ecuador's ESPINA study, Suarez-Lopez and colleagues found lower acetylcholinesterase activity, a marker of pesticide exposure, among children living with flower plantation workers, in a 2012 study of 277 children aged 4 to 9 (Environmental Research). A 2017 Neurotoxicology study of 308 children aged 4 to 9, examined in 2008, found that those examined sooner after the Mother's Day flower harvest, a peak spraying period, scored lower on neurobehavioral tests (Neurotoxicology). In a 2018 study of 310 children, homes sat 449 m from the nearest flower plantation on average, and living closer went with higher systolic blood pressure (IJHEH).

In East Africa, a 2021 South African Journal of Physiotherapy study by Munala and colleagues found that 68.1% of 270 Kenyan flower farm workers had work-related musculoskeletal discomfort in the past 12 months, most often in the lower back (SAJP). A 2021 BMC Public Health survey of 451 Ethiopian flower farm workers by Geleta and colleagues, taken in March and April 2017, 72.1% of them women, put their level of safe practice toward workplace hazards at 26.6% (BMC Public Health). A 2020 study of 588 workers on 15 Ethiopian flower farms by Shentema and colleagues found abnormal blood cholinesterase levels in 16.5% (IJERPH) and 154 pesticide trade names in use, 27% of them rated moderately hazardous by the WHO (IJERPH). A 2022 follow-up of 285 male workers on the same farms found sprayers' breathing symptoms no worse than other workers', likely because sprayers wore respirators (IJERPH). A 2023 Toxicology Reports study of 194 flower farm workers in central Ethiopia by Mekonen and colleagues found DDT and other organochlorine pesticides in their blood serum (Toxicology Reports). In Mexico, a 2024 study of 121 male flower workers by Blanco-Muñoz and colleagues linked organophosphate exposure to an imbalanced immune response (Environ Toxicol Pharmacol). CDC's MMWR reported that a fumigant leak at a central Ugandan flower farm in October 2016 caused more than 80 cases of illness and put 27 workers in hospital (CDC MMWR).

The florist's own materials have been studied too. A 2020 Science of the Total Environment laboratory study in Australia by Trestrail and colleagues found that microplastics from phenol-formaldehyde floral foam were eaten by all six aquatic invertebrate species tested, and that plant-based "biofoam" leached more than twice the phenolic compounds of regular foam (Sci Total Environ).

How many floral designers work in the United States?

Employers in the United States had 40,590 floral designers on their payrolls in May 2025, according to the Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) survey (BLS). The count covers Floral Designers (SOC 27-1023) in every industry, including grocery-store floral departments, and leaves out the self-employed.

BLS Employment Projections, which add self-employed workers, put the occupation at 45.2 thousand jobs in 2025 (BLS). Self-employed designers held 13.9% of those jobs (BLS). The same BLS handbook counted about 58,700 floral designer jobs in 2014 (BLS), so the occupation lost 23.0% of its jobs in eleven years (our calculation, from two editions of the Occupational Outlook Handbook).

Is floral design a growing or shrinking job?

BLS projects employment of floral designers to change by -5.6% from 2025 to 2035, a decline (BLS), while total U.S. employment grows 3.5% (BLS). BLS still expects about 5.2 thousand openings a year over the decade (BLS). All of them come from replacing designers who retire or change jobs, not from growth.

Where do floral designers work?

Florists employed 55% of U.S. floral designer jobs in 2025, and grocery and specialty food retailers employed 19%, according to BLS’s Occupational Outlook Handbook, which counts self-employed workers too (BLS). In 2014 florists employed 49% of them, a smaller share than in 2025 (BLS). Grocery-store flower counters are not florists in federal industry data: their designers are counted with the grocery store.

The OEWS payroll survey gives the same picture. Florists (NAICS 4593) employed 26,280 floral designers in May 2025 (BLS), 64.7% of the occupation’s payroll jobs (our calculation). Food and beverage retailers, the sector that holds grocery stores, employed 8,410 (BLS), or 20.7% (our calculation).

Who works in a flower shop?

Floral designers held 44.3% of the payroll jobs at U.S. florists in May 2025 (our calculation): 26,280 of the 59,310 workers that florists employed in all occupations, per BLS OEWS (BLS). Light truck drivers, who make the deliveries, held 6,080 florist jobs (BLS). OEWS publishes these industry splits for the nation only.

How much do floral designers earn?

The median annual wage of U.S. floral designers was $37,360 in May 2025, per BLS OEWS (BLS). Half of the occupation’s payroll workers earned more and half earned less. In Florida the median was $36,770 (BLS). In the Miami-Fort Lauderdale-West Palm Beach metropolitan area it was $37,740 (BLS), and in the Port St. Lucie metropolitan area, which holds Martin County, $36,860 (BLS). OEWS wages leave out the earnings of self-employed shop owners.

How many floral designers work in Florida and South Florida?

Florida employers had 2,600 floral designers on their payrolls in May 2025, per BLS OEWS (BLS). The Miami-Fort Lauderdale-West Palm Beach metropolitan area, which covers Miami-Dade, Broward and Palm Beach counties, had 860 (BLS). The Port St. Lucie metropolitan area (Martin and St. Lucie counties) had 40 (BLS), a small estimate with a wide error margin.

OEWS publishes no county estimates. It also returned no floral designer figures for the West Palm Beach and Fort Lauderdale metropolitan divisions, so Palm Beach and Broward cannot be separated from Miami-Dade in this survey. The county counts of flower shops below come from other BLS and Census series.

How many florists are there in the United States?

The United States had 11,882 florist shops with paid employees in 2025, an annual average from the BLS Quarterly Census of Employment and Wages (QCEW) (BLS). QCEW counts private worksites in Florists (NAICS 459310) that pay into state unemployment insurance, so a chain counts once per location and grocery-store flower departments are not included. Those shops employed 56,396 workers (BLS), 4.7 per shop (our calculation), and paid them $30,175 a year on average (BLS); QCEW's average pay counts part-time and seasonal workers the same as full-time ones.

The Census Bureau’s counts are close. County Business Patterns found 11,834 florist establishments with paid employees in 2023 (Census), and the 2022 Economic Census found 12,613 (Census).

Most florists have no staff at all. Census Nonemployer Statistics, built from tax records, counted 30,873 florists with no paid employees in 2024 (Census) and 28,194 in 2023 (Census). In 2023 that made 2.4 one-person or family florists for every florist with a payroll (our calculation, comparing the 2023 counts). Home-based wedding and event florists without staff fall in this group.

How has the number of flower shops changed since 2001?

The number of U.S. florist shops with paid employees fell 49.8% between early 2001 and early 2025 (our calculation). BLS QCEW counted 23,748 in the first quarter of 2001 (BLS) and 11,923 in the first quarter of 2025 (BLS). The Census Bureau’s County Business Patterns shows the same fall: 22,022 establishments in 2003 (Census) against 11,834 in 2023, 46.3% fewer (our calculation).

The decline has slowed but not stopped. QCEW’s annual average was 13,964 in 2014 (BLS), so the country had 14.9% fewer florist shops in 2025 than in 2014 (our calculation). The industry code changed from 453110 to 459310 with the 2022 NAICS; the definition did not, but some shops were reclassified at the switch.

How much do florists sell, and what do they sell?

U.S. florists with paid employees had sales of $10.2 billion ($10,228,263 thousand) in 2022, according to the Economic Census (Census). That is about $811 thousand per shop (our calculation). Cut flowers and indoor potted plants made up 92.9% of those sales (Census). 28.1% of florist shops reported delivery charges as a separate line of sales (Census); shops that fold delivery into the price of the arrangement are not in that share.

The Census Bureau’s Annual Integrated Economic Survey, a sample survey of firms, put 2024 revenue of U.S. florist employer firms at $5.9 billion ($5,883,611 thousand) (Census). It counts firms by their main business rather than shops, so it is not comparable with the Economic Census total.

How many florists are there in Florida and in Palm Beach, Broward and Martin counties?

Florida had 697 florist shops with paid employees in 2025, per BLS QCEW (BLS). They employed 3,191 workers (BLS) at an average annual pay of $37,953 (BLS). The state had 782 such shops in 2014 (BLS), so it lost 10.9% of them in eleven years (our calculation).

Palm Beach County had 56 florist shops with paid employees in 2025 (BLS), employing 250 workers (BLS) at an average annual pay of $55,436 (BLS). Broward County had 51 shops (BLS) and 262 workers (BLS). Martin County had 7 (BLS). Together the three counties held 16.4% of Florida’s florist shops (our calculation).

The Economic Census withholds Martin County’s florist figures to avoid disclosing individual businesses. The three counts of shops with employees differ because QCEW uses unemployment-insurance records and a yearly average, while the Census counts come from its Business Register for a single pay period.

How many florists are there per 100,000 people in South Florida?

Martin County had 4.2 florist shops with paid employees per 100,000 residents in 2025, the highest of the three counties (our calculation, from BLS QCEW shop counts and Census Bureau population estimates). Palm Beach County had 3.6, Broward County 2.5, Florida 3.0 and the United States 3.5 (our calculation).

The rate counts only shops with a payroll. Grocery-store flower counters, online-only sellers and one-person florists are not in it, and a county with few shops can move a full point when one opens or closes.

Where do the cut flowers sold in the United States come from?

Most come from Colombia. U.S. Census Bureau trade data put U.S. imports of cut flowers (HS heading 0603, fresh and prepared) at $2.26 billion ($2,257,340,994) in 2025 at customs value (Census Bureau). Colombia shipped $1.34 billion ($1,340,749,534) of that (Census Bureau), or 59.4% (our calculation). Ecuador shipped $562,550,057 (Census Bureau), or 24.9% (our calculation). Together the two countries supplied 84.3% of the 2025 import value (our calculation).

The import bill has more than doubled in ten years. The Census Bureau counted $1,000,846,608 of cut-flower imports in 2013 (Census Bureau), $1,025,471,859 in 2015 (Census Bureau) and $1,262,978,489 in 2020 (Census Bureau). From 2015 to 2025 the value rose 120.1% in current dollars, not adjusted for inflation (our calculation). Colombia's share barely moved: it was 59.4% in 2015 (our calculation). Ecuador's share grew from 20.5% in 2015 (our calculation) to 24.9% in 2025.

Customs value leaves out freight, insurance and duty, and the Census Bureau revises trade figures after release. Sources for the 2015 rows not linked above: Canada Census Bureau, Netherlands Census Bureau, Mexico Census Bureau.

Roses are the largest single line. U.S. imports of fresh cut roses (HS 060311) were worth $1.02 billion ($1,020,704,179) in 2025 (Census Bureau), up from $425,617,906 in 2015 (Census Bureau), a 139.8% rise in current dollars (our calculation). Roses were 45.2% of all cut-flower import value in 2025 (our calculation). Colombia sent $588,188,906 of the 2025 roses (Census Bureau) and Ecuador $405,164,762 (Census Bureau): 97.3% between them (our calculation). By count, the Census Bureau recorded 2.96 billion standard (non-spray) rose stems (2,963,457,435) imported in 2025 (Census Bureau).

How many cut flowers are grown in the United States?

Far fewer than are imported. USDA's National Agricultural Statistics Service (NASS) put the wholesale value of domestically grown cut flowers at $295 million in 2020, down 10% from 2019, counting growers with $100,000 or more in floriculture sales in its program states (USDA NASS). That same year cut-flower imports were worth 4.3 times as much, though the two are priced differently: imports at customs value, domestic flowers at grower wholesale (our calculation).

California grows most of the domestic crop. Its cut flowers were worth $203 million in 2020 (USDA NASS), 69% of the U.S. total (USDA NASS). NASS counted 285 operations with $100,000 or more in sales that grew cut flowers in 2020, down from 296 in 2019 (USDA NASS). Florida leads U.S. floriculture overall, with $1.14 billion of crops at wholesale in 2020, counting all floriculture crops, not only cut flowers (USDA NASS). Florida also grew 78% of the cut cultivated greens (ferns and other foliage used in arrangements) by value that year (USDA NASS).

The domestic cut-flower crop has been shrinking. NASS valued it at $397 million in 2005 across 36 surveyed states (USDA NASS) and $359 million in 2011 across 15 program states (USDA NASS); the change in survey coverage makes the drop look a little larger than it was. USDA's Economic Research Service (ERS) found imports supplied 67% of U.S. cut-flower consumption in 2006, up from 58% in 2002 (USDA ERS) and 50% in 1993 (USDA ERS).

2020 is the newest year NASS published as a full report. With the 2021 estimates NASS dropped the PDF summary and moved floriculture figures into its Quick Stats database (USDA NASS notice), which does not allow automated reading, so this page does not cite later NASS years.

How many cut flowers does CBP inspect before Valentine's Day?

More than a billion stems each season. U.S. Customs and Border Protection (CBP) says it inspected a record 1.3 billion cut-flower stems in the 2025 Valentine's Day season (CBP). By 7 February 2025 its agriculture specialists had cleared more than 1.1 billion cut flowers and found insects or pests in 1,158 shipments (CBP). In 2026, by 6 February, CBP had inspected more than 1 billion cut flowers and intercepted over 600 harmful pests and plant diseases (CBP).

Miami is the main gateway. CBP said in February 2026 that Miami International Airport handles about 88% of U.S. cut-flower imports (CBP), and in February 2025 that it receives more than 91% of the cut flowers arriving from South America (CBP). Otay Mesa and Los Angeles International Airport handle most of the remaining 12%; roses, chrysanthemums and carnations are the most common imports (CBP). In the 2017 season (1 January to 14 February), CBP processed nearly 1.1 billion stems, 954 million of them screened in Miami (CBP), and logged 2,033 pest and disease interceptions, 1,085 of them actionable (CBP).

Mixed bouquets were the largest category CBP named. In the 2024 Valentine's season CBP inspected more than 385 million mixed bouquets, 76 million roses and 75 million chrysanthemums (CBP). The trade data show the same rush: U.S. rose imports were worth $168,471,497 in January 2025 (Census Bureau) and $146,634,382 in February 2025 (Census Bureau), so those two months carried 30.9% of the year's rose import value (our calculation).

What does 1-800-Flowers.com’s annual report say about its flower business?

1-800-Flowers.com reported total net revenues of $1,503,511 thousand in fiscal 2026, the year to June 28, 2026, down 10.8% from fiscal 2025 (1-800-Flowers.com Form 10-K). The company sells flowers, plants, gourmet foods and gifts online and by phone, and in fiscal 2026 its food business was the larger one: the Gourmet Foods & Gift Baskets segment had net revenues of $768,520 thousand, against $638,931 thousand for Consumer Floral & Gifts, the segment that holds the 1-800-Flowers.com brand (1-800-Flowers.com Form 10-K). Its florist wire service, BloomNet, had fiscal 2026 net revenues of $96,832 thousand (1-800-Flowers.com Form 10-K), or 6.4% of the company’s net revenues (our calculation). BloomNet services revenue, the membership fees and per-order fees florists pay to send and receive orders through the network, was $55,944 thousand in fiscal 2026, down 3.3% (1-800-Flowers.com Form 10-K).

Five years earlier the business was bigger. In fiscal 2021, the pandemic year to June 27, 2021, 1-800-Flowers.com reported total net revenues of $2,122,245 thousand (1-800-Flowers.com Form 10-K), Consumer Floral & Gifts net revenues of $1,025,015 thousand and BloomNet net revenues of $142,919 thousand (1-800-Flowers.com Form 10-K). Between fiscal 2021 and fiscal 2026 the Consumer Floral & Gifts segment’s revenues fell 37.7% and BloomNet’s fell 32.2%, in dollars not adjusted for inflation (our calculation).

Orders fell faster than revenue. 1-800-Flowers.com fulfilled about 26.0 million e-commerce orders across all its brands in fiscal 2021, at an average order value of $72.22 (1-800-Flowers.com Form 10-K), and handled 14.3 million in fiscal 2026, 17.6% fewer than in fiscal 2025 (1-800-Flowers.com Form 10-K): a drop of 45.0% over five years (our calculation). The fiscal 2026 average order value was $89.23, up 5.5% (1-800-Flowers.com Form 10-K). The company reported a fiscal 2026 net loss of $134.8 million, after a $200.0 million loss in fiscal 2025 (1-800-Flowers.com Form 10-K), and had about 3,300 full- and part-time employees at June 28, 2026 (1-800-Flowers.com Form 10-K), down from about 4,800 at June 27, 2021 (1-800-Flowers.com Form 10-K).

Local florists still deliver most of its flowers. The fiscal 2026 report says a majority of the company’s floral orders are fulfilled by BloomNet member florists (1-800-Flowers.com Form 10-K), and describes BloomNet as made up of independent florists operating retail flower shops and franchise florist shops, used alongside company distribution centers and drop-ship vendors (1-800-Flowers.com Form 10-K). The 10-Ks we read for fiscal 2001 to fiscal 2026 give no count of BloomNet members.

Celebrations Passport, the company’s free-shipping loyalty program, shrank by 38.5% between the fiscal 2023 and fiscal 2026 reports, by our calculation from the company’s rounded counts. Its members still matter more than their number suggests: in the fiscal 2026 report, multi-brand customers and Passport members were about 20% of customers and 35% of revenue (1-800-Flowers.com Form 10-K), down from 40% of revenue in the fiscal 2025 report (1-800-Flowers.com Form 10-K). The company says these customers spend an average of 2x to 3x what other customers spend (1-800-Flowers.com Form 10-K, fiscal 2026).

What do flower sellers’ filings say about advertising, social media, AI and video?

1-800-Flowers.com spent $230.7 million on advertising in fiscal 2026, counting general advertising, catalogs and online portal and search costs, down from $286.4 million in fiscal 2025 (1-800-Flowers.com Form 10-K). That was 15.3% of fiscal 2026 net revenues, against 14.5% in fiscal 2021, when advertising expense was $307.9 million (1-800-Flowers.com Form 10-K) (our calculation). Its wider marketing and sales expense, which also covers retail, fulfilment and customer service operations, was $402,821 thousand in fiscal 2026, or 26.8% of net revenues, down from 28.5% in fiscal 2025 (1-800-Flowers.com Form 10-K).

The fiscal 2026 report lists social media engagement as one part of a marketing mix that also includes digital advertising, traditional media, direct response, public relations and partnerships (1-800-Flowers.com Form 10-K). It says the company is investing in emerging channels with particular emphasis on artificial intelligence-driven personalization (1-800-Flowers.com Form 10-K). Its fiscal 2026 risk factors name AI summaries in search results and new AI assistant platforms as changes that could make its marketing less efficient (1-800-Flowers.com Form 10-K), and list influencer content among the ways negative publicity could reach customers (1-800-Flowers.com Form 10-K). The fiscal 2021 report and the fiscal 2023 through fiscal 2026 reports do not use the word “video” at all, by our text search of each document.

How have the florist wire networks changed, by their own filings?

FTD, the oldest florist wire service, filed annual reports with the SEC until its last, for fiscal 2018. Its parent company reported in its fiscal 2001 report that FTD membership fell from about 17,000 to 14,000 florists between June 30, 2000 and June 30, 2001, mainly, it said, because of higher monthly access fees (IOS Brands Form 10-K). The same report said VNS, a cheaper service launched in January 2000, had over 10,000 members at June 30, 2001 (IOS Brands Form 10-K).

Later FTD reports gave a worldwide count of floral shops displaying its Mercury Man logo, which includes Interflora and affiliated networks abroad: approximately 45,000 in the fiscal 2007 report (FTD Group Form 10-K), nearly 40,000 in 150 countries in the fiscal 2013 report (FTD Companies Form 10-K), and over 30,000 in more than 125 countries in the fiscal 2018 report (FTD Companies Form 10-K). That is a fall of about 33.3% from fiscal 2007 to fiscal 2018, by our calculation from the company’s rounded counts.

FTD’s reports also cited outside counts of U.S. florists. The fiscal 2013 report, citing the U.S. Census Bureau, said there were about 15,300 retail florists in the U.S. in 2011 (FTD Companies Form 10-K); the fiscal 2018 report, citing Dun & Bradstreet’s 2018 industry profile, said there were about 13,400 in 2018 and that the number had been declining (FTD Companies Form 10-K). The two counts come from different counters and are not a series. Fewer members brought in more each: FTD’s Florist segment earned $11,827 per floral network member in fiscal 2013 (FTD Companies Form 10-K) and $14,919 in fiscal 2018, down 2% from fiscal 2017 (FTD Companies Form 10-K). Florist segment revenues were $150,308 thousand in fiscal 2018, down from $165,737 thousand in fiscal 2017 (FTD Companies Form 10-K), and the fiscal 2018 report said substantial doubt existed about FTD’s ability to continue as a going concern (FTD Companies Form 10-K).

How often do public companies’ annual reports mention retail florists?

61 Form 10-K annual reports filed from 2001 to 2025 contained the phrase “retail florist” or “retail florists,” by our count with SEC EDGAR full-text search (our calculation; one count per filing). With one more filed in 2026 through November 10, the total is 62 filings from 12 registrants; counting every annual report form, including amendments and the older 10-K405 and 10-KSB forms, it is 81 filings (our calculation). The yearly count never passed 4, reached in 2004, 2005, 2015 and 2016, and in every filing year from 2020 through 2026 exactly 1 Form 10-K contained the phrase: 1-800-Flowers.com’s, which tells each year how its founder bought a single retail florist in New York City in 1976 (our calculation). Most florists are private and file nothing with the SEC, and so is Teleflora, so the count measures a phrase in public companies’ reports, not the florist trade. The yearly counts, filer names and query URLs are in our EDGAR counts file.

Flower sellers and wire services filed 66.1% of these Form 10-K filings (our calculation). Across all annual report forms, another 9 filings used the phrase only in a director’s or officer’s biography, none of them a Form 10-K (our calculation). We read the passages around the phrase in every filing and gave each registrant one class; the classes, notes and an example passage per filing are in our contexts file.

What federal rules apply to imported cut flowers?

Every cut flower imported into the United States must be held for a USDA inspector at the port of first arrival until it is released, under 7 CFR 319.74-2 (eCFR). The rules below are the Animal and Plant Health Inspection Service (APHIS) text as read on November 10, 2026. This is a summary of published rule text, not legal advice.

• The cut-flower import rules (7 CFR Part 319, Subpart P) date from July 15, 1999 (eCFR).
• The federal definition of a cut flower leaves out filler greenery such as fern fronds and asparagus plumes, as well as dried or dyed material and Christmas greenery (eCFR).
• When an inspector orders an infested lot cleaned, treated, destroyed or shipped back, the importer gets an emergency action notice on PPQ Form 523 (eCFR).
• Flowers found with agromyzid leaf-miners must be fumigated with methyl bromide at import (eCFR), except flowers from Canada (including Labrador and Newfoundland) or Mexico (eCFR).
• A whole lot can be refused entry if it cannot be cleaned or treated, or if it contains soil or other prohibited contaminants (eCFR).
• APHIS pays only for an inspector's regular hours; the importer pays all additional costs of inspection, treatment, storage or destruction (eCFR).

An APHIS final rule that took effect on November 9, 2026 removes the chrysanthemum white rust restrictions on cut flowers and moves the requirements for specific flowers into a USDA database that APHIS can update by notice (Federal Register). APHIS first proposed the change on April 17, 2023 (Federal Register) and received 21 public comments, 20 of them in support (Federal Register). APHIS estimates the notice process will save 6 months to 2 1/2 years per change, compared with full rulemaking (Federal Register).

The rule's small-business analysis gives a picture of the supply side. These are APHIS's own restatements, citing USDA NASS data and the 2022 Economic Census; they count growers and wholesalers, not retail florists.

• About 10,216 U.S. floriculture operations in 2023, with about $6.68 billion in sales (Federal Register).
• About 423 operations growing cut flowers, only about 20 of them growing chrysanthemums (Federal Register).
• U.S.-grown cut flowers worth about $349.9 million in 2023 (Federal Register).
• About 6,162 flower, nursery stock and florists' supplies merchant wholesalers (NAICS 424930), the businesses that distribute imported flowers (Federal Register).
• Colombia supplies over 98 percent of imported cut chrysanthemums, by APHIS's account; the rule gives no year or source for the share (Federal Register).

The same rule says retail flower selling has moved away from a large number of small, independent retail florists toward florist chains and mass-market retailers with garden centers (Federal Register).

How does Florida tax and register florists?

Florida's state sales tax is 6 percent of the retail price of tangible goods, which covers a florist's flowers, under s. 212.05 of the 2026 Florida Statutes (Florida Legislature). Counties add their own surtax on top; it is not counted here. The figures below are statute and rule text as read on November 10, 2026, not tax advice.

• Florida florists owe sales tax on retail sales regardless of where or by whom the flowers are delivered (Florida Legislature).
• A Florida florist that fills an order for another florist is not liable for tax on the payment it receives for a Florida delivery (Florida Legislature).
• The Department of Revenue's rule for florists, 12A-1.047, was last amended effective 1/1/2024 (flrules.org).
• The rule says all retail sales of cut flowers and potted plants by florists are taxable (flrules.org).
• When one Florida florist relays an order to another Florida florist, the sending florist is held liable for the tax, on the full amount the customer paid (flrules.org).

Florida's plant-registration law, chapter 581, does not name florists. It covers anyone who sells nursery stock, defined as plants grown or kept for or capable of propagation or distribution (Florida Legislature). The Department of Agriculture's rule 5B-2.002 exempts cut flowers, cut fern and cut foliage from registration (flrules.org). A shop that resells potted plants fits the statute's "stock dealer" definition; that reading is ours, from the text.

• A stock dealer with fewer than 5,000 plants, or a plant broker, pays $25.00 per location to register (flrules.org); a stock dealer with 5,000 or more plants pays $69.00 per location (flrules.org).
• The statute caps any registration or renewal fee at $460 (Florida Legislature).
• A late renewal costs $10 or 20 percent of the renewal fee, whichever is greater (Florida Legislature).
• An advertisement for nursery stock must print the seller's state registration number (Florida Legislature). The statute makes no exception for video.

What rules cover a florist's videos, reviews and music?

The FTC's Endorsement Guides, 16 CFR Part 255, in their current form date from July 26, 2023 (eCFR). They apply to a sponsored post, a creator's bouquet review or a paid wedding-planner mention in the same way. Text as read on November 10, 2026; not legal advice.

• A connection between the endorser and the seller that viewers would not expect must be disclosed clearly and conspicuously (eCFR).
• Payment includes free or discounted products, such as a free arrangement, whether or not a review is required in return (eCFR).
• In a video, the disclosure should be in both the visual and audible portions (eCFR).

The FTC's Consumer Reviews and Testimonials rule, 16 CFR Part 465, took effect on October 21, 2024 (Federal Register). Unlike the Guides, it is a rule that carries civil penalties.

• A business may not write, create, or sell a fake review or testimonial (eCFR).
• It may not reward customers for reviews that express a particular sentiment, positive or negative (eCFR).
• A testimonial from the shop's own officers, managers, employees, or agents needs a clear disclosure when viewers would not otherwise know the relationship (eCFR).
• No one may use an unfounded or groundless legal threat, intimidation or a knowingly false accusation to stop or remove a review (eCFR).
• No one may buy fake indicators of social media influence, such as fake followers or views, for a commercial purpose (eCFR).

A knowing violation of an FTC rule like this one can cost up to $53,088 per violation (eCFR). The FTC said in September 2026 that its penalty amounts would remain unchanged during 2026, because the 2026 inflation adjustment was cancelled (Federal Register).

YouTube has its own disclosure step. Creators who feature a sponsorship or other paid relationship must tick the paid promotion box, which adds a label at the beginning of your video, in YouTube's words (YouTube Help).

Music is the other common problem in shop videos. YouTube adds new tracks to its free Audio Library twice a month (YouTube Help), and says tracks downloaded from it won't be claimed through Content ID (YouTube Help). YouTube lists giving credit to a song's owner as a myth: credit alone does not grant the right to use the song (YouTube Help). Under U.S. copyright law, a court can award statutory damages from $750 to $30,000 per work infringed (U.S. Code), and up to $150,000 per work when the infringement is willful (U.S. Code).

What do the popular flower numbers really say?

Four numbers travel through Valentine’s Day news stories, florist marketing and video sellers’ pages: how many roses are grown for Valentine’s Day, whether flowers make people happier, which holiday is the biggest for flowers, and how much video lifts conversions. We read each at its source and say below what that source measured. Pages that repeat a number are linked only as dated evidence of how it spread, never as a source for the number.

“250 million roses are grown for Valentine’s Day”

It is an undated trade-group estimate of roses “produced”, frozen since 2016, with no published method. The Society of American Florists (SAF, a florist trade group) says on its Valentine’s Day statistics page, last modified in January 2023, that “it is estimated that more than 250 million roses are produced for Valentine’s Day” (SAF). The page gives no year, no source and no base: it does not say whether the count is roses grown worldwide for the U.S. market or roses sold in the United States.

Older copies of the same SAF page, kept by the Internet Archive, show the figure used to change every year. It estimated 214 million roses produced for Valentine’s Day in 2008 (SAF, archived), 187 million in 2009 (SAF, archived), 198 million in 2010 (SAF, archived), 196 million in 2011 (SAF, archived), 224 million in 2012 (SAF, archived), 233 million in 2013 (SAF, archived) and 257 million in 2014 (SAF, archived). The page still showed the 2014 figure in September 2015; by February 2016 the year was gone and the line read 250 million (SAF, archived). It has not changed since, apart from “more than” being added. None of these versions names who counted the roses or how.

Repeaters reworded it as they went. A 2017 NYCity Lens story, a Columbia Journalism School student site, quoted an SAF marketing executive saying more than 250 million flowers, not roses, are produced for the day (NYCity Lens). A February 2025 Scholastic Math classroom article says about 250 million roses are “sold” for Valentine’s Day alone (Scholastic Math). A February 2025 University of Missouri Integrated Pest Management article says SAF estimates 250 million roses will reach “significant others” in the United States (University of Missouri IPM). A 2026 WBRZ television story in Baton Rouge repeats more than 250 million roses produced (WBRZ). So one undated estimate of roses produced has become roses grown, roses sold, flowers produced and roses given in the United States. We found no original count behind any of them. For how many cut flowers actually reach the United States and from where, see the import figures on this page. Use instead: “The Society of American Florists estimates that more than 250 million roses are produced for Valentine’s Day; the estimate is undated and has not changed since 2016.”

“Flowers make people happier”

It rests mainly on one 2005 paper of three small studies run at Rutgers University with the Society of American Florists as a partner. Haviland-Jones and colleagues, writing in Evolutionary Psychology in 2005, tested flowers given to women at home, a flower handed to men or women in an elevator, and flowers given to older adults (Evolutionary Psychology, Haviland-Jones et al., via Crossref). In the first study, flowers always drew a Duchenne, or “true”, smile from the women who received them, and those women reported more positive moods 3 days later (Haviland-Jones et al.). In the third, flowers given to participants aged 55+ drew positive mood reports and better episodic memory (Haviland-Jones et al.). The abstract does not give the number of people in each study.

SAF’s own page on the work fills in some detail. It says the first study’s participants were 147 women (SAF), describes the work as a 10-month study, and says SAF “worked in cooperation with the Rutgers research team” (SAF). Researchers coded each woman’s smile as polite, true or excited within the first 5 seconds after the flowers arrived (SAF), and mood was measured by interviews before and several days after delivery. What the study measured, then, is smiles at the door and self-reported mood over the following days, in small samples, with the trade group whose members sell flowers as a partner. It did not measure lasting happiness in the general population. SAF also gives its member florists a fill-in press release on the study, with a blank for the florist’s name, that repeats the 10-month study and its findings (SAF press release template), and the University of Missouri article above repeats the same findings in 2025. Use instead: “In a 2005 study of 147 women (Haviland-Jones et al., Evolutionary Psychology, run with the Society of American Florists), everyone who received flowers gave a true smile, and recipients reported better moods 3 days later.”

“Mother’s Day is the biggest flower holiday” and “Valentine’s Day is a third of florists’ sales”

Which holiday is biggest depends on what is counted, and SAF’s table counts shares of holiday purchases, not of a year’s sales. SAF’s current holiday ranking, based on consumer purchases of fresh flowers and plants for holidays at all outlets, gives Valentine’s Day 30% of holiday transactions and calls it the number one holiday for florists, second on dollars (SAF). Mother’s Day has 26% of transactions, tied with Christmas/Chanukah and behind it on dollars (SAF), and Christmas/Chanukah leads on dollars with 29% (SAF). The table carries no year; the Mother’s Day page credits an Ipsos floral tracking study and an eNation (Synovate) online survey without dates.

The same table read differently in 2009. Christmas/Chanukah came first with 30% of holiday transactions, and Mother’s Day second (SAF, archived). Valentine’s Day ranked lower for flowers and plants together, but had 36% of holiday transactions for fresh flowers alone, which is why SAF already called it the No. 1 holiday for florists (SAF, archived). Those figures came from an Ipsos-Insight FloralTrends tracking study of 2005 and a later eNation (Synovate) survey (SAF, archived). So “Mother’s Day is second” and “Valentine’s Day is first” both trace to SAF tables, from different surveys and different product mixes.

SAF’s newer polls measure how many people buy, not holiday shares. In an Ipsos online poll for SAF of roughly 1,005 U.S. adults on February 15, 2022 (SAF), 22% said they bought fresh flowers or plants as Valentine’s Day gifts (SAF). SAF’s Mother’s Day page says 31% of Americans bought flowers or plants for Mother’s Day 2019, without giving that survey’s size or dates (SAF). The Scholastic Math article above turns the holiday share into a share of the whole year: it says Valentine’s Day is nearly one-third of retailers’ annual flower sales (Scholastic Math). SAF’s figure is 30% of holiday transactions, which is a smaller thing. Use instead: “In SAF’s undated holiday ranking, Valentine’s Day has 30% of holiday flower and plant transactions, Mother’s Day 26%; Christmas/Chanukah leads on dollars with 29%.”

“Video lifts conversions 80%”

The figure is a best case from one video vendor, EyeView, about a client website, not a florist. In February 2009 EyeView’s blog said viewers of its videos for one client, UMOO, were 80% more likely to become depositing users, comparing viewers with non-viewers (EyeView, archived), which does not test what adding a video does. By August 2010 Unbounce, a landing-page software seller, wrote that a study by eyeviewdigital.com showed video on landing pages can increase conversion by 80% (Unbounce, archived). It reaches florists through video sellers: a Beverly Boy Productions page selling video production to U.S. florists, updated in September 2025, says promo videos can increase landing page conversions by up to 80%, with no source named (Beverly Boy Productions).

The larger later evidence points the other way. Unbounce’s own 2021 analysis of about 35,000 customer landing pages in each of three periods (Unbounce) concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce). Its April 2025 article of landing-page examples still says landing pages with video can increase conversions by 80% (Unbounce). We found no conversion test by a florist or flower shop. Use instead: “Unbounce’s 2021 study of about 35,000 landing pages per period found video had a minimal or negative effect; we found no conversion test by a florist.”

Every popular claim our research pages trace, 881 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about florist video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 396 figures from 32 publishers.

On November 10, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS occupation wage estimates and the Quarterly Census of Employment and Wages (through the BLS data API and data files) and Employment Projections and the Occupational Outlook Handbook (through Internet Archive copies, because bls.gov refuses automated requests; its robots file names no AI agent); Census County Business Patterns, Nonemployer Statistics, the 2022 Economic Census, the Annual Integrated Economic Survey, population estimates and international trade data (through the Census data API and data files); USDA reports on USDA’s ESMIS library; U.S. Customs and Border Protection releases; eCFR and the Federal Register; the Florida Statutes and the Florida Administrative Code; YouTube Help pages; the U.S. Code on GovInfo; SEC filings on EDGAR; Society of American Florists and American Floral Endowment pages; and journal abstracts (PubMed records re-read through NCBI’s E-utilities, because the pages answer scripts with a bot check). Our YouTube figures come from the YouTube Data API and our filing counts from EDGAR full-text search. We left out sources whose robots rules or terms bar AI agents or automated access: USDA NASS’s own website and Quick Stats database (so there are no NASS figures after 2020), the Florida Department of Agriculture’s website (its rules are cited from the Florida Administrative Code), a consumer-spending data firm whose terms ban scrapers, and several news sites. We could not read The Knot (403), so there are no wedding flower spending figures, and SAF’s members-only survey posts. Nothing here is tax, legal or business advice.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• Federal counts miss many florists. BLS and Census employer counts cover shops with a payroll in NAICS 459310 (453110 before 2022). Grocery-store flower counters are counted with the grocery store, and one-person florists appear only in Nonemployer Statistics. The 2022 change of industry code moved some shops between codes, so the long-run series has a small break.
• Small areas are thin or withheld. OEWS publishes no county wages and returned no floral designer figures for the West Palm Beach or Fort Lauderdale metropolitan divisions; the Economic Census withholds Martin County. A county with a few dozen shops moves sharply when one opens or closes.
• Most consumer figures are industry-funded. The Mother’s Day, Valentine’s Day and Generations of Flowers polls were paid for by the Society of American Florists or the American Floral Endowment, and SAF’s member surveys are small and self-selected (one had a 4.4% response rate). Several do not publish their sample size. The newest public Generations of Flowers wave is from 2016.
• Domestic growing data stop in 2020. USDA NASS moved floriculture figures into a database that bars automated reading, so the newest domestic cut-flower value we could cite is for 2020. Import values are customs values and domestic values are grower wholesale prices, so the two are not priced alike.
• Our YouTube read follows YouTube’s ranking. The 445 videos are what YouTube’s search returned for three phrases (the top 200 results of each, sorted by views, with no country filter) on November 10, 2026. It is not a census of florist video, and a global view-sorted search does not surface local shops. View counts are lifetime snapshots. We read titles and channel text, not the videos themselves. Personal uploads and a family channel naming a child are published only as a class and counts, so some shares cannot be recomputed from the public CSV.
• Filings count words. EDGAR full-text search finds a phrase, not a topic, and most florists are private. We read the passage around every hit and sorted it by hand.
• Rules are dated. Statutes and rules are reported as we read them on November 10, 2026; an APHIS rule on cut-flower imports took effect the day before and is not yet in eCFR. This is not legal or tax advice. Every “earliest we found” in the origins section rests on web pages, PubMed and the Internet Archive; newspaper databases were not searched.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/florist-video-statistics#DRV-216. To cite the page as a whole:

Mark Studios. "Florist Video Statistics." Last verified Nov 10, 2026. https://www.markstudios.com/research/florist-video-statistics

@misc{markstudios_florist_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Florist Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/florist-video-statistics},
  note = {Last verified 2026-11-10}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. Society of American Florists (SAF, a florist trade group), Mother's Day Flower Purchases and Sales Climb (2025-05-27). Accessed 2026-11-10.
2. Society of American Florists (SAF, a florist trade group), Industry Cautiously Optimistic After Strong Valentine's Day (2022-03-02). Accessed 2026-11-10.
3. American Floral Endowment (AFE, an industry-funded foundation), Floral Marketing Fund (2026). Accessed 2026-11-10.
4. American Floral Endowment (AFE, an industry-funded foundation) and SAF, 2016 Generations of Flowers Study: Key Findings (Russell Research, February 2016) (2016-02). Accessed 2026-11-10.
5. Heliyon (Thörning et al.), The Slow Flower Movement - exploring alternative sustainable cut-flower production in a Swedish context (2022-10). Accessed 2026-11-10.
6. Society of American Florists (SAF, a florist trade group), Mother's Day Member Survey Results (2018-05). Accessed 2026-11-10.
7. Society of American Florists (SAF, a florist trade group), Florists Hopeful for Valentine's Day After Mixed December Sales (2024-01-24). Accessed 2026-11-10.
8. Society of American Florists (SAF, a florist trade group), Study: Consumers Prefer and Will Pay More for Sustainable Flowers (2023-06-21). Accessed 2026-11-10.
9. Society of American Florists (SAF, a florist trade group), Break Down Barriers to Sustainable Floristry (2024-11-13). Accessed 2026-11-10.
10. International Journal of Environmental Research and Public Health (Toumi et al.), Pesticide Residues on Three Cut Flower Species and Potential Exposure of Florists in Belgium (2016-09-23). Accessed 2026-11-10.
11. International Journal of Environmental Research and Public Health (Toumi et al.), Risk Assessment of Florists Exposed to Pesticide Residues through Handling of Flowers and Preparing Bouquets (2017-05-13). Accessed 2026-11-10.
12. Scandinavian Journal of Work, Environment & Health (Restrepo et al.), Prevalence of adverse reproductive outcomes in a population occupationally exposed to pesticides in Colombia (1990-08). Accessed 2026-11-10.
13. Environmental Research (Suarez-Lopez et al.), Lower acetylcholinesterase activity among children living with flower plantation workers (2012-03-10). Accessed 2026-11-10.
14. Neurotoxicology (Suarez-Lopez et al.), Potential short-term neurobehavioral alterations in children associated with a peak pesticide spray season: The Mother's Day flower harvest in Ecuador (2017-02-07). Accessed 2026-11-10.
15. International Journal of Hygiene and Environmental Health (Suarez-Lopez et al.), Home proximity to flower plantations and higher systolic blood pressure among children (2018-08). Accessed 2026-11-10.
16. South African Journal of Physiotherapy (Munala et al.), Prevalence of musculoskeletal disorders amongst flower farm workers in Kenya (2021-03-09). Accessed 2026-11-10.
17. BMC Public Health (Geleta et al.), Low levels of knowledge and practice of occupational hazards among flower farm workers in southwest Shewa zone, Ethiopia: a cross-sectional analysis (2021-01-28). Accessed 2026-11-10.
18. International Journal of Environmental Research and Public Health (Shentema et al.), Pesticide Use and Serum Acetylcholinesterase Levels among Flower Farm Workers in Ethiopia-A Cross-Sectional Study (2020-02-04). Accessed 2026-11-10.
19. International Journal of Environmental Research and Public Health (Shentema et al.), Respiratory Health among Pesticide Sprayers at Flower Farms in Ethiopia (2022-06-17). Accessed 2026-11-10.
20. Toxicology Reports (Mekonen et al.), Determination of pesticide residues in the serum of flower farm workers: A growing occupational hazards in low income countries (2023-03). Accessed 2026-11-10.
21. Environmental Toxicology and Pharmacology (Blanco-Muñoz et al.), Association between exposure to organophosphate pesticides and cytokine levels in a population of flower workers in Mexico (2024-07). Accessed 2026-11-10.
22. MMWR, U.S. Centers for Disease Control and Prevention, Acute Metam Sodium Poisoning Caused by Occupational Exposure at a Flower Farm - Uganda, October 2016 (2018-04-13). Accessed 2026-11-10.
23. Science of the Total Environment (Trestrail et al.), Foaming at the mouth: Ingestion of floral foam microplastics by aquatic animals (2020-02). Accessed 2026-11-10.
24. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
25. U.S. Bureau of Labor Statistics, Table 1.2 Occupational projections, 2025–35, and worker characteristics, 2025 (2026-08-27). Accessed 2026-11-10.
26. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, 2016-17 Edition: Floral Designers (2015-12-17). Accessed 2026-11-10.
27. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Floral Designers (2026-08-27). Accessed 2026-11-10.
28. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
29. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
30. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
31. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
32. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
33. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
34. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
35. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
36. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
37. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
38. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 estimates (2026-05-15). Accessed 2026-11-10.
39. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 459310 (CSV) (2026-08-21). Accessed 2026-11-10.
40. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API, dataset 2023/cbp) (2025-06-26). Accessed 2026-11-10.
41. U.S. Census Bureau, 2022 Economic Census: Summary Statistics for the U.S., States, and Selected Geographies (Census Data API, dataset 2022/ecnbasic) (undated). Accessed 2026-11-10.
42. U.S. Census Bureau, Nonemployer Statistics: 2024 (Census Data API, dataset 2024/nonemp) (2026). Accessed 2026-11-10.
43. U.S. Census Bureau, Nonemployer Statistics: 2023 (Census Data API, dataset 2023/nonemp) (2025). Accessed 2026-11-10.
44. U.S. Bureau of Labor Statistics, QCEW series ENUUS000205453110 (BLS Public Data API) (undated). Accessed 2026-11-10.
45. U.S. Bureau of Labor Statistics, QCEW series ENUUS000205459310 (BLS Public Data API) (undated). Accessed 2026-11-10.
46. U.S. Census Bureau, County Business Patterns: 2003 (Census Data API, dataset 2003/cbp) (2005). Accessed 2026-11-10.
47. U.S. Bureau of Labor Statistics, QCEW Open Data: 2014 annual averages, industry 453110 (CSV) (2018-02-06). Accessed 2026-11-10.
48. U.S. Census Bureau, 2022 Economic Census: Industry by Products Statistics for the U.S. (Census Data API, dataset 2022/ecnnapcsind) (undated). Accessed 2026-11-10.
49. U.S. Census Bureau, Annual Integrated Economic Survey 2024: Summary Statistics for Employer Firms in the U.S. (Census Data API, dataset 2024/aiesbasic) (2026). Accessed 2026-11-10.
50. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API, dataset 2023/cbp) (2025-06-26). Accessed 2026-11-10.
51. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API, dataset 2023/cbp) (2025-06-26). Accessed 2026-11-10.
52. U.S. Census Bureau, Annual Resident Population Estimates, Vintage 2025 (nation and states, CSV) (2026-01-27). Accessed 2026-11-10.
53. U.S. Census Bureau, Annual Resident Population Estimates, Vintage 2025 (counties, CSV) (2026-03-26). Accessed 2026-11-10.
54. U.S. Census Bureau, International Trade API: Imports by HS commodity (timeseries/intltrade/imports/hs) (2026). Accessed 2026-11-10.
55. U.S. Census Bureau, International Trade API: Imports by HS commodity (timeseries/intltrade/imports/hs) (2014). Accessed 2026-11-10.
56. U.S. Census Bureau, International Trade API: Imports by HS commodity (timeseries/intltrade/imports/hs) (2016). Accessed 2026-11-10.
57. U.S. Census Bureau, International Trade API: Imports by HS commodity (timeseries/intltrade/imports/hs) (2021). Accessed 2026-11-10.
58. USDA National Agricultural Statistics Service, Floriculture Crops 2020 Summary (2021-06-03). Accessed 2026-11-10.
59. USDA National Agricultural Statistics Service, Floriculture Crops 2005 Summary (2006-04-26). Accessed 2026-11-10.
60. USDA National Agricultural Statistics Service, Floriculture Crops 2011 Summary (2012-05-31). Accessed 2026-11-10.
61. USDA Economic Research Service, Floriculture and Nursery Crops Yearbook: Summary (ERS-FLO-2007s) (2007-09-28). Accessed 2026-11-10.
62. USDA National Agricultural Statistics Service, USDA NASS to Release Floriculture Information (ASB Notice) (2022-05-24). Accessed 2026-11-10.
63. U.S. Customs and Border Protection, CBP expects record-setting year for cut flower inspections (2026-02-06). Accessed 2026-11-10.
64. U.S. Customs and Border Protection, No Love for Pests from CBP on Valentine's Day (2025-02-07). Accessed 2026-11-10.
65. U.S. Customs and Border Protection, Protecting U.S. Agriculture on Valentine's Day and Every Day (2018-02-12). Accessed 2026-11-10.
66. 1-800-Flowers.com, Inc., 1-800-Flowers.com, Inc. Form 10-K for the fiscal year ended June 28, 2026 (2026-09-11). Accessed 2026-11-10.
67. 1-800-Flowers.com, Inc., 1-800-Flowers.com, Inc. Form 10-K for the fiscal year ended June 27, 2021 (2021-09-10). Accessed 2026-11-10.
68. 1-800-Flowers.com, Inc., 1-800-Flowers.com, Inc. Form 10-K for the fiscal year ended July 2, 2023 (2023-09-15). Accessed 2026-11-10.
69. 1-800-Flowers.com, Inc., 1-800-Flowers.com, Inc. Form 10-K for the fiscal year ended June 30, 2024 (2024-09-06). Accessed 2026-11-10.
70. 1-800-Flowers.com, Inc., 1-800-Flowers.com, Inc. Form 10-K for the fiscal year ended June 29, 2025 (2025-09-05). Accessed 2026-11-10.
71. IOS Brands Corporation (FTD), IOS Brands Corporation Form 10-K for the fiscal year ended June 30, 2001 (2001-08-06). Accessed 2026-11-10.
72. FTD Group, Inc., FTD Group, Inc. Form 10-K for the fiscal year ended June 30, 2007 (2007-09-05). Accessed 2026-11-10.
73. FTD Companies, Inc., FTD Companies, Inc. Form 10-K for fiscal year 2013 (2014-03-10). Accessed 2026-11-10.
74. FTD Companies, Inc., FTD Companies, Inc. Form 10-K for fiscal year 2018 (2019-03-18). Accessed 2026-11-10.
75. Animal and Plant Health Inspection Service (USDA), via eCFR (Office of the Federal Register), 7 CFR Part 319 Subpart P - Cut Flowers (eCFR) (2010-01-26). Accessed 2026-11-10.
76. Animal and Plant Health Inspection Service (USDA), Federal Register, Cut Flowers Regulations; Removal of Chrysanthemum White Rust-Related Provisions (Federal Register, 91 FR 64253) (2026-10-08). Accessed 2026-11-10.
77. The Florida Legislature (Online Sunshine), Florida Statutes 212.05 Sales, storage, use tax (2026). Accessed 2026-11-10.
78. Florida Department of Revenue rule, via Florida Department of State (flrules.org), 12A-1.047 : Florists - Florida Administrative Rules (2024-01-01). Accessed 2026-11-10.
79. Florida Department of Revenue rule, via Florida Department of State (flrules.org), Rule 12A-1.047 Florists (rule text, Word file) (2024-01-01). Accessed 2026-11-10.
80. The Florida Legislature (Online Sunshine), Florida Statutes 581.011 Definitions (2026). Accessed 2026-11-10.
81. Florida Department of Agriculture and Consumer Services rule, via Florida Department of State (flrules.org), Rule 5B-2.002 Registering with the Division (rule text, Word file) (2016-05-08). Accessed 2026-11-10.
82. The Florida Legislature (Online Sunshine), Florida Statutes 581.131 Certificate of registration (2026). Accessed 2026-11-10.
83. Federal Trade Commission, via eCFR (Office of the Federal Register), 16 CFR Part 255 - Guides Concerning the Use of Endorsements and Testimonials in Advertising (eCFR) (2023-07-26). Accessed 2026-11-10.
84. Federal Trade Commission, Federal Register, Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Federal Register) (2024-08-22). Accessed 2026-11-10.
85. Federal Trade Commission, via eCFR (Office of the Federal Register), 16 CFR Part 465 - Use of Consumer Reviews and Testimonials (eCFR) (2024-08-22). Accessed 2026-11-10.
86. Federal Trade Commission, via eCFR (Office of the Federal Register), 16 CFR 1.98 Adjustment of civil monetary penalty amounts (eCFR) (2025-01-17). Accessed 2026-11-10.
87. Federal Trade Commission, Federal Register, Civil Penalty Inflation Adjustments (Federal Register, 91 FR 58446) (2026-09-15). Accessed 2026-11-10.
88. YouTube (Google), Add branded content restrictions & disclosure labels (YouTube Help) (undated). Accessed 2026-11-10.
89. YouTube (Google), Use music and sound effects from the Audio Library (YouTube Help) (undated). Accessed 2026-11-10.
90. YouTube (Google), Common copyright myths (YouTube Help) (undated). Accessed 2026-11-10.
91. U.S. Code (Office of the Law Revision Counsel), via GovInfo (U.S. Government Publishing Office), 17 U.S.C. 504 Remedies for infringement: Damages and profits (U.S. Code, 2023 edition) (2024). Accessed 2026-11-10.
92. Society of American Florists (SAF, a florist trade group), Valentine's Day Floral Statistics (2023-01-09). Accessed 2026-11-10.
93. Society of American Florists (SAF, a florist trade group), Valentine's Day Floral Statistics (AboutFlowers.com) (undated). Accessed 2026-11-10.
94. Society of American Florists (SAF, a florist trade group), Valentine's Day Floral Statistics (AboutFlowers.com) (undated). Accessed 2026-11-10.
95. Society of American Florists (SAF, a florist trade group), Valentine's Day Floral Statistics (AboutFlowers.com) (undated). Accessed 2026-11-10.
96. Society of American Florists (SAF, a florist trade group), Valentine's Day Floral Statistics (AboutFlowers.com) (undated). Accessed 2026-11-10.
97. Society of American Florists (SAF, a florist trade group), Valentine's Day Floral Statistics (AboutFlowers.com) (undated). Accessed 2026-11-10.
98. Society of American Florists (SAF, a florist trade group), Valentine's Day Floral Statistics (AboutFlowers.com) (undated). Accessed 2026-11-10.
99. Society of American Florists (SAF, a florist trade group), Valentine's Day Floral Statistics (AboutFlowers.com) (undated). Accessed 2026-11-10.
100. Society of American Florists (SAF, a florist trade group), Valentine's Day Floral Statistics (AboutFlowers.com) (undated). Accessed 2026-11-10.
101. NYCity Lens (Columbia Journalism School student news site; repeater), Inside the Valentine’s Day flower machine (2017). Accessed 2026-11-10.
102. Scholastic Math (classroom magazine publisher; repeater), Scholastic Math, February 2025 issue: flower article (2025-02-01). Accessed 2026-11-10.
103. University of Missouri Integrated Pest Management (repeater), Flowers (Missouri Environment & Garden, February 2025) (2025-02-07). Accessed 2026-11-10.
104. WBRZ (Baton Rouge TV station; repeater), Local florists prepare for Valentine’s Day rush (2026-02). Accessed 2026-11-10.
105. Evolutionary Psychology (Haviland-Jones et al., Rutgers University), An Environmental Approach to Positive Emotion: Flowers (2005). Accessed 2026-11-10.
106. Society of American Florists (SAF, a florist trade group), Rutgers: Flowers Improve Emotional Health (Emotional Impact of Flowers Study) (2016-11-21). Accessed 2026-11-10.
107. Society of American Florists (SAF, a florist trade group), Press Release: Rutgers Study – Life Satisfaction (undated). Accessed 2026-11-10.
108. Society of American Florists (SAF, a florist trade group), Mother’s Day Floral Statistics (2017-02-05). Accessed 2026-11-10.
109. EyeView Digital (video production and testing vendor; sold the videos it tested), UMOO - a prime beef example of EyeView's success (2009-02-10). Accessed 2026-11-10.
110. Unbounce (landing-page software seller), The benefits of using video on landing pages (2010-08). Accessed 2026-11-10.
111. Beverly Boy Productions (video production company; repeater), Video Production for Florists in the US (2023-05-01). Accessed 2026-11-10.
112. Unbounce (landing-page software seller; analysis of its own customers' pages), Video on landing pages means more conversions, right? Wrong. Here's why (2021-08-26). Accessed 2026-11-10.
113. Unbounce (landing-page software seller; repeater), 15 high-converting landing page examples (+ why they work) (2025-04-06). Accessed 2026-11-10.

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We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 10, 2026: First published with 396 figures from 32 publishers, each checked against its original source.