Every figure on this page links to the organization that produced it, and each was re-checked against that source before publishing. How U.S. funeral homes use video and present themselves online, and the evidence behind it: our own read of 360 funeral home homepages and the website vendors behind them; how many funeral homes livestream and what families think of virtual funerals; how many funeral homes, funeral directors and embalmers there are and what they earn; how cremation overtook burial; what funerals cost and whether prices are posted online; who owns funeral homes; what the FTC Funeral Rule and Florida law require; and where six popular numbers came from.
27.2% of 360 U.S. funeral home homepages we read on November 2, 2026 showed a video player, but 59.2% of those were muted background loops, and only 8.1% of homepages mentioned livestreamed services (our measurement). (Mark Studios)See details
The website vendor predicts the video: 64.7% of FuneralOne homepages showed a video player against 14.7% on Tukios, the most common platform in our sample. (Mark Studios)See details
That 27.2% sits mid-table among the eleven kinds of local business we measured with the same method, below roofers (37.6%) and above accounting firms (12.2%). (Mark Studios)See details
Just over half of NFDA member funeral homes started offering livestreaming after COVID-19 began and 13.9% more plan to; in the UK, 50% of funeral directors named streaming as a trend in 2025. (NFDA; SunLife)See details
The Census Bureau counted 15,183 funeral home establishments with paid employees in 2023, and BLS counted 25,100 morticians, undertakers and funeral arrangers in May 2025 at a median $55,010. (U.S. Census Bureau; BLS)See details
CANA puts the 2025 U.S. cremation rate at 62.8% and projects 69.1% by 2030; SCI's own cremation rate reached 64.4%. (CANA; SCI)See details
Only 18.3% of 1,046 funeral home websites posted their price list in 2022, and the FTC Funeral Rule still does not require online prices: eCFR shows no change to it since 1/03/2017. (FCA and CFA; eCFR)See details
"20% of funeral homes livestream" was an NFDA officer's spoken estimate (nearly 20 percent, 2019), "80% cremation by 2040" rounds NFDA's 78.7%, and "19,000 funeral homes" is an old directory count (19,136 in 2019). (Wired; NFDA)See details
How many funeral home websites show video?
About a quarter. On November 2, 2026 we opened the homepages of 400 U.S. funeral homes and crematories drawn at random from OpenStreetMap, the open map database, and 27.2% of the 360 we could read showed a video player (our measurement). The frame was every U.S. place mapped in OpenStreetMap as a funeral director, funeral hall or crematorium with a website: 1,336 distinct websites, each counted once however many locations it serves. Of the 400 sampled, 23 refused crawlers in robots.txt, 9 failed to load and 8 were parked pages or not funeral businesses; none showed a bot wall. With the same method, funeral home homepages showed video less often than roofing, dental, physical therapy, chiropractic and HVAC homepages, and more often than five other kinds of business we measured: 27.2% against 37.6% for roofers and 12.2% for accounting firms (our comparison).
Most of that video is a background loop, not a message. 16.1% of homepages played a muted video that starts on its own, 59.2% of the pages with any video (our calculation), and 67.3% of pages with video used only files hosted on the site, often a stock loop supplied with the website template. Only 4.2% embedded a video from YouTube, Vimeo or a similar host, 3.6% embedded a YouTube player, and 6.1% linked to a YouTube channel. Facebook was the most linked network at 57.8%, then Instagram 7.5%, X 5.6% and LinkedIn 3.3%; 0.0% linked to TikTok, and 58.1% linked to at least one social profile.
Livestreaming is rarely advertised on the homepage. 8.1% of homepages mentioned or linked to livestreamed or webcast services and 6.9% to tribute or memorial videos; 3.1% had both a video player and a livestream mention. A hand check of 30 random homepages agreed with the automatic video rule on 100.0% of them and with the livestream rule on 100.0% (none of the 30 mentioned livestreaming, so we also read the evidence on ten pages flagged for it; all ten were genuine). Funeral homes that stream often say so only on each obituary page, which this homepage read does not open, so 8.1% is a floor for homepage promotion, not a count of homes that stream.
On U.S. funeral home homepages (n = 360, Nov 2, 2026)
Online condolences, guest book or send-flowers feature
81.1%
Pre-planning
92.8%
Grief support or aftercare
87.8%
Meet-our-staff section
74.7%
Family reviews or testimonials
65.3%
What do funeral home homepages offer, and do they show prices?
Obituaries and pre-planning are almost universal, prices are not. 95.3% of homepages linked to an obituaries page and 92.8% to pre-planning (our measurement); many of these links come with the website template, as do grief support (87.8%) and veterans' honors (77.8%). Cremation appeared on 83.1%, green or natural burial on 9.7% and pet services on 11.9%. 27.8% called the business family-owned. 32.2% mentioned or linked to a price list or pricing, 15.6% named or linked to a General Price List, and only 4.2% showed a dollar price on the homepage. That is a homepage measure; the consumer groups' 2022 check of whole websites found 18.3% posting a full price list (see the price section below).
46.9% had a contact or request form on the homepage, 87.2% a click-to-call phone link and 2.2% a chat widget. 8.1% linked to a careers page. Ownership is rarely shown: 0.6% named Dignity Memorial and 0.8% showed consolidator ownership at all (3 homepages, too few to compare chain and independent sites), against SCI's estimated 18% share of industry revenue, so chain-owned homes mostly keep their local names. 14.7% showed a trade association badge.
Who builds funeral home websites, and does it change the video?
A few vendors build most of them, and the vendor predicts the video better than anything else we measured. 79.2% of readable homepages (285 of 360) ran on a website or obituary platform from a funeral web vendor we could identify from the footer credit or the page's requests (our measurement): Tukios on 32.2%, a Tribute Technology platform alone on 15.6%, FuneralOne on 9.4%, CFS on 8.9%, Frazer Consultants on 6.9% and FrontRunner on 2.8%. 34.7% carried a Tribute Technology co-branded credit or loaded its obituaries. Of the 75 homepages with no funeral vendor, most ran on WordPress.
64.7% of FuneralOne homepages showed a video player, against 37.5% on Tribute Technology alone, 24.0% with no funeral vendor, 18.8% on CFS and 14.7% on Tukios (our calculations), so whether a funeral home's homepage has video depends largely on which template it bought. Tukios, the largest in our sample, sells tribute video software (see below).
About half of NFDA's member firms, by the association's own survey; nobody counts how many funerals are streamed. NFDA's 2024 report says just over half of member funeral homes started offering livestreaming after COVID-19 began and another 13.9% plan to add it (NFDA). In 2024, 40% of member firms let families arrange a cremation online (NFDA), and the 2025 report gave 36.3% (NFDA), a different figure from a different year's sample. Before the pandemic, NFDA's president-elect put the share at nearly 20 percent; the last section traces that number.
The listed chains say less about streaming than they used to. SCI reported in its 2020 annual report that it could livestream at over 1,000 locations, using Facebook Live at some (SCI 10-K); its 2021 report describes livestreaming on social media as a quick pandemic fix (SCI 10-K). Carriage's 2020 report says families under gathering limits chose webcasting and livestreaming among other options (Carriage Services 10-K), and as early as 2009 Carriage sold webcasting and video tributes through an online channel (Carriage Services 10-K). StoneMor's last report said some of its locations offered live video streaming (StoneMor 10-K). Across every 10-K on EDGAR as of November 2, 2026, "livestream" appears with "funeral home" in 6 filings, all SCI's, and "webcasting" in 4, all Carriage's (SEC EDGAR full-text search).
The clearest long series is British. SunLife, which sells funeral plans, asks 100 UK funeral directors a year what is changing: 69% named streaming in 2021 (SunLife), 37% in 2022 (SunLife), 31% in 2023 (SunLife), 44% in 2024 (SunLife) and 50% in 2025, the most-cited trend (SunLife). Among UK funeral organisers in its 2026 report, 20% made a video recording of the service and 16% shared a link so others could watch (SunLife), against 11% sharing a link in the 2025 report (SunLife) and 9% recording in the 2024 report (SunLife); the question wording changed between years.
Do families value attending a funeral online?
Less than attending in person, but more than not attending. In NFDA's 2022 consumer study, 13.6% of Americans had attended a funeral virtually since the pandemic began, against 53.2% who planned or attended one in person (NFDA). 78.6% of in-person attendees found the service meaningful, against 63.8% of virtual attendees (NFDA). 31.6% of virtual attendees called it an okay option but not as good as being there, down from 48.3% in 2020 (NFDA), and 44.1% of virtual attendees thought viewing the body was important, against 56% of in-person attendees (NFDA). A YouGov poll of 1,000 U.S. adults in October 2023 found 64% think an online-only funeral is inappropriate (YouGov).
Research on the bereaved points the same way. A U.S. survey of 519 adults who lost someone between January 2020 and June 2021 found those who attended a funeral in person reported lower distress (Omega, Chen et al.). In an international survey of people bereaved in the pandemic, 4.3% attended the funeral online or another way and 69.2% in person (Frontiers in Psychiatry). Canadian interviews with 57 virtual attendees found most called it better than not taking part (Death Studies), and a review of virtual funerals during COVID-19 included 62 sources (Omega, MacNeil et al.).
In NFDA's 2025 consumer survey of Americans 40 and older, nearly 64% said they would arrange a livestream so distant relatives could take part (NFDA). 40% had used a funeral home they found on Facebook, up from 21% in 2023, and nearly 30% completed all arrangements online (NFDA); 44.4% would not feel confident planning a funeral without a funeral director (NFDA). 19.4% had pre-planned and prepaid (NFDA), 61.4% were interested in green burial (NFDA) and 58.3% had attended a funeral somewhere other than a funeral home or place of worship (NFDA). NFDA's 2025 global study of more than 4,000 consumers in 20 countries ranked photo tributes among the most important features of a funeral (NFDA).
How big are tribute videos and online memorials?
Tribute videos are a product line. Tukios, which sells funeral home websites and started as a tribute video tool in 2010, said in 2026 that 2.5M+ tribute videos have been made on its platform (Tukios) and that 10,000+ funeral homes use it (Tukios). SCI's 2025 annual report lists "online and video tributes" among the merchandise it sells (SCI 10-K). Legacy.com, the obituary site, says it draws 55 million unique visitors a month (Legacy.com), while its UK page says 40 million (Legacy.com). Passare, funeral home software, says 121K family members collaborate online on its platform (Passare). Facebook said in 2019 that over 30 million people view memorialized profiles each month (Meta). Each of these companies sells to funeral homes or families, and the figures are their own.
The pandemic is the one time the government paid for funerals at scale: FEMA's COVID-19 Funeral Assistance received more than 467,630 applications by May 2023 (FEMA), paid up to $9,000 a funeral (FEMA) and gave out $2.8 billion (FEMA).
The chains are pushing sales online too. SCI says its digital presence has produced significant growth in digital leads (SCI 10-K), driven by search engine optimization for preneed sales (SCI 10-K), and in 2025 it improved its websites and customer portals (SCI 10-K). Carriage's new sales platform produced $2.6 million in preneed sales in its first quarter, 12% of fourth-quarter preneed property sales (Carriage Services 10-K).
How many funeral homes are there in the U.S.?
About 15,000. The Census Bureau counted 15,183 funeral home establishments with paid employees in 2023 (U.S. Census Bureau, County Business Patterns), down from 15,452 in 2019 (U.S. Census Bureau), a fall of 1.7% (our calculation). BLS's quarterly census of employers averaged 13,813 private funeral home establishments in 2025 against 13,868 in 2019 (BLS QCEW). The 2022 Economic Census found the 10,801 firms behind the industry's establishments took in $17,826,001 thousand (U.S. Census Bureau), about $17.8 billion, and cemeteries and crematories another $5,570,060 thousand (U.S. Census Bureau). The Census Bureau's 2024 annual business survey put funeral home receipts at $17,340,438 thousand (U.S. Census Bureau, AIES). There were also 15,494 death care businesses with no employees in 2024 (U.S. Census Bureau, Nonemployer Statistics), against 15,377 in 2019 (U.S. Census Bureau).
The trade association's count is close. NFDA's statistics page (September 2025) puts the number of U.S. funeral homes at 15,401, about 75% of them family- or privately owned (NFDA). The FTC now uses that same figure for the number of businesses its Funeral Rule covers: about 15,401 funeral providers in its 2026 paperwork filing (Federal Trade Commission). The older "19,000 funeral homes" comes from a commercial directory and is traced in the last section.
Most funeral homes are small. 7,484 of the 15,183 establishments with employees had fewer than five people on payroll in 2023 (U.S. Census Bureau), 49.3% of them (our calculation), and only 16 had 100 to 249 employees (U.S. Census Bureau). In 2023 there were about 204 U.S. deaths for every funeral home establishment with employees (our calculation from CDC and Census counts).
Florida had 645 funeral home establishments with employees in 2023 (U.S. Census Bureau) and 219 cemetery and crematory establishments (U.S. Census Bureau). BLS counted an average of 812 private funeral home establishments in the state in 2025, up from 696 in 2019 (BLS QCEW), a rise of 16.7% (our calculation), employing 6,639 people (BLS QCEW). Florida's regulator licensed 930 funeral establishments as of February 28, 2026 (Florida Department of Financial Services); its license count includes establishments that the federal surveys group differently.
How many funeral directors are there, and what do they earn?
BLS counted 25,100 wage and salary jobs for morticians, undertakers and funeral arrangers in May 2025, at a median annual wage of $55,010 and a mean of $58,160 (BLS OEWS). That median is 7.9% above the $50,980 median for all U.S. occupations (BLS OEWS; our calculation). Employers also counted 13,910 funeral home managers at a median $78,790 and a mean $92,840 (BLS OEWS), 3,890 embalmers at a median $58,780 (BLS OEWS), 2,970 crematory operators at $43,650 (BLS OEWS) and 31,090 funeral attendants at $35,680 (BLS OEWS).
Those wage counts leave out owners. 58.1% of funeral home manager jobs were held by the self-employed in 2025, so BLS's projection base for the job, including them, is 34.8 thousand, growing 4.1% to 2035 (BLS Employment Projections). Mortician, undertaker and funeral arranger jobs number 26.7 thousand with the self-employed (BLS Employment Projections), embalmers grow just 0.7% to 2035 (BLS) and crematory operators 3.1% (BLS); all funeral service workers together number 64.9 thousand (BLS), against 3.5% projected growth for all occupations (BLS).
Across the whole death care industry, funeral homes, cemeteries and crematories together, BLS counted 134,630 wage and salary jobs in May 2025 at a median $44,720 (BLS OEWS): 30,920 funeral attendants, 24,780 morticians and arrangers, 13,850 funeral home managers and 3,800 embalmers (BLS OEWS). Private funeral homes employed an average 102,204 people in 2025, down from 105,949 in 2019, while average annual pay rose from $38,978 to $49,533 (BLS QCEW), 27.1% before inflation (our calculation). Cemeteries and crematories employed 31,578 (BLS QCEW).
In Florida, BLS counted 1,510 morticians, undertakers and funeral arrangers at a median $48,510 (BLS OEWS), 1,050 funeral home managers at $72,180 (BLS OEWS) and 300 embalmers at $60,170 (BLS OEWS) in May 2025. Average pay at the state's private funeral homes was $55,680 in 2025 (BLS QCEW). Florida's own regulator counted 2,291 combination funeral director and embalmer licensees and 3,633 preneed sales agents as of February 28, 2026, out of 9,495 death care licenses of all kinds (Florida Department of Financial Services).
How many Americans die each year, and how many are cremated?
About 3.1 million die, and more than six in ten are cremated. CDC registered 3,072,666 U.S. resident deaths in 2024 and 3,090,964 in 2023 (CDC National Center for Health Statistics), after COVID-19 deaths fell 73.2% from 2022 to 2023 (CDC NCHS). The crude death rate in 2024 was 903.4 per 100,000 people and the age-adjusted rate 722.1 (CDC NCHS); life expectancy at birth was 79.0 years (CDC NCHS). Heart disease (683,491 deaths) and cancer were the leading causes (CDC NCHS). The Census Bureau's 2023 projections have deaths outnumbering births from 2038 (U.S. Census Bureau), and NFDA projects about 3.91 million deaths a year by 2045 (NFDA).
The Cremation Association of North America, the cremation trade body, puts the 2025 U.S. cremation rate at 62.8%, up from 57.2% in 2021 (CANA), and projects 69.1% by 2030 (CANA). Its 2025 report gave 61.8% for 2024, against 38.1% in 2009 (CANA), and 59.0% for 2022 (CANA). NFDA, the funeral directors' association, projected 63.4% for 2025, more than double the burial rate (NFDA), a slightly different number from a different method: CANA reports collected data, NFDA projects. For 2024 the two agree within a tenth of a point: NFDA projected 61.9% (NFDA). NFDA projects cremation at 82.3% of dispositions by 2045 (NFDA) and every state above 50% by 2035 (NFDA); CANA's 2025 report found only six states still below 50% (CANA).
The climb took fifty years. Cremation first reached 5% of U.S. deaths in 1973, 10% in 1981 and 20% in 1994, and passed half by 2016 (CANA). In 1999 there were 1,468 crematories (CANA); by 2017 there were over 3,000 (CANA). Newer methods are still tiny: by CANA's estimates, alkaline hydrolysis and human composting are about 0.1% of dispositions nationally (CANA), and composting was legal in eight states in 2026 (CANA).
The listed companies see the same shift in their own work. Service Corporation International's comparable cremation rate rose from 58.6% in 2020 (SCI 10-K) to 61.1% in 2022 (SCI 10-K) and 64.4% in 2025 (SCI 10-K); Carriage Services' was 60.8% in 2025 (Carriage Services 10-K). Matthews International, which makes caskets and memorials, says cremation has grown as a share of U.S. deaths since the 1960's and may cut burial casket volumes (Matthews International 10-K). Carriage's answer to cheaper cremations is add-ons, and the first one it names is video tributes (Carriage Services 10-K).
NFDA's member price survey put the median cost of a funeral with viewing and burial at $8,300 in 2023, and with cremation $6,280 (NFDA). That excludes the vault, cemetery and headstone; in the 2021 study a median vault added enough to bring the total to $9,420 (NFDA). The burial figure rose 5.8% in two years (NFDA). The 2023 study was answered by 809 of the 5,219 member funeral homeowners NFDA surveyed (NFDA). In the 2021 study the burial median was $7,848 and the cremation median $6,970 (NFDA), priced with a cremation casket; the 2023 release restated the 2021 cremation figure at $5,810 with a cheaper container (NFDA), so the two cremation numbers are not comparable.
The federal price index tells the longer story. The CPI for funeral expenses averaged 405.187 in 2025 against 313.676 in 2015 (BLS CPI), a 29.2% rise, while all consumer prices rose 35.8% (from 237.017 to 321.943; BLS CPI; our calculations). Funeral prices rose 5.3% in 2023 (BLS), 2.5% in 2025 (BLS) and were 2.7% higher in September 2026 than a year earlier (BLS).
The listed chains publish what they actually take in per service. SCI averaged $5,823 per comparable funeral service in 2025 (SCI 10-K) and Carriage handled 43,523 funeral contracts at an average $5,693 (Carriage Services 10-K). Price shapes whether families hold a funeral at all: in NFDA's 2022 consumer study 37.1% of people who held no funeral for a loved one named price as the main reason (NFDA).
The Census product lines show where funeral home money comes from. Funeral planning and coordination was 33.7 percent of funeral home receipts in 2022, caskets and other funeral goods 18.6 percent, packaged funeral services 15.7 percent and cremation services 10.8 percent (U.S. Census Bureau, Economic Census). At cemeteries and crematories, grave plots were 46.7 percent of receipts and cremation 6.0 percent (U.S. Census Bureau).
Do funeral homes post their prices online?
Most do not, and federal law does not make them. In an April-May 2022 check of 1,046 funeral home websites in or near 35 state capitals, the Funeral Consumers Alliance and Consumer Federation of America found only 18.3% posted their General Price List (FCA and CFA), a survey the FTC itself cites (Federal Trade Commission). Among 193 homes checked in both 2017 and 2022, posting rose from 16% to 24% (FCA and CFA). An FTC staff review during the pandemic found more than 60 percent of funeral provider websites showed little or no price information (Federal Trade Commission). A 2023 CFA check of 320 Dignity Memorial websites found three-quarters posted prices somewhere but only about a third linked to them from the home page (Consumer Federation of America), and 18 of 19 in the New York City area posted none (Consumer Federation of America).
Few buyers shop around. In a May 2022 Ipsos survey for CFA, only 20.0% of adults who had helped plan a funeral visited more than one funeral home for prices (FCA and CFA), and in a 2020 survey only 25% knew funeral homes must quote prices by phone (FCA and CFA) and 17 percent knew direct cremation usually costs under $1,200 (FCA and CFA). The FTC's rulemaking record says about 12% of buyers ask for prices by telephone (Federal Trade Commission). Both survey sponsors are consumer advocates who petitioned the FTC for online price rules.
Earlier checks found the same pattern: a 2015 survey of 150 funeral homes in ten areas found full-service prices from $2,580 to $13,800 and only 25% fully disclosing prices on their websites (FCA and CFA), and a 2016 review of 142 price lists found 23% failed to disclose simple cremation options (FCA and CFA).
Who owns America's funeral homes?
Mostly local owners, with one giant. The four largest funeral home firms took 18.6 percent of U.S. funeral home receipts in 2022 and the 50 largest 25.7 percent (U.S. Census Bureau, Economic Census); among cemeteries and crematories, the eight largest took 39.7 percent (U.S. Census Bureau). Service Corporation International, which trades as Dignity Memorial, estimated in its 2025 annual report that its share of North American funeral and cemetery revenue was about 18% (SCI 10-K).
At the end of 2025 SCI operated 1,485 funeral service locations and 500 cemeteries (SCI 10-K) in 44 states, eight Canadian provinces, the District of Columbia and Puerto Rico (SCI 10-K), 1,985 properties in all, with Texas and California holding the most (SCI 10-K). It performed 347,696 comparable funeral services in 2025 (SCI 10-K), reported revenue of $4,309,234 thousand (SCI 10-K), of which funeral revenue was $2,405.5 million (SCI 10-K), and employed 17,869 full-time staff (SCI 10-K). It carried a $17.0 billion backlog of prepaid funeral and cemetery contracts (SCI 10-K), sold by about 3,800 preneed counselors (SCI 10-K).
Private money is the other buyer. Park Lawn, then the largest Canadian-owned listed funeral company, agreed in June 2024 to be taken private at $26.50 a share by a vehicle owned by Homesteaders Life Company and Birch Hill Equity Partners (Park Lawn Corporation); the deal closed August 9, 2024 (Park Lawn Corporation), and in October 2026 it bought an Illinois group with two funeral homes (Park Lawn Corporation). Foundation Partners Group calls itself the second-largest U.S. funeral home group, with over 230 funeral homes, cremation centers and cemeteries in February 2026 (Foundation Partners Group) and more than 225 in June 2026 (Foundation Partners Group); it also sells embalming and cremation services to other funeral homes from 24 sites (Foundation Partners Group). StoneMor, before it went private, ran 300 cemeteries and 69 funeral homes at the end of 2021 (StoneMor 10-K).
What does the FTC Funeral Rule require, and does it cover websites?
It requires itemized prices on paper and by phone, not online. The Funeral Rule (16 CFR Part 453) became fully effective on April 30, 1984 and was last amended in 1994 (Federal Trade Commission); eCFR shows no change since 1/03/2017 (eCFR). Its General Price List must itemize at least 13 goods and services, items (A) through (M) (eCFR); providers must give prices to anyone who asks by phone (the rule's "Telephone price disclosure" section; eCFR), must state next to the embalming price that embalming is not required by law in most cases (eCFR), and must offer an alternative container for direct cremation (eCFR). The basic services fee is the only fee a family cannot decline (eCFR). Violations can cost up to $53,088 each in civil penalties assessed after January 17, 2025 (eCFR).
Online prices have been under review for six years. The FTC's 2020 rule review asked for the first time whether price lists should be posted online and drew 785 comments by the FTC's count (Federal Trade Commission), 791 by the regulations.gov docket (Regulations.gov); 527 individual comments asked for online prices (Federal Trade Commission). A November 2022 advance notice of proposed rulemaking drew 713 comments, with comments due January 3, 2023 (Federal Trade Commission), and a September 2023 workshop docket 2,702 (Federal Trade Commission). No proposed rule had followed by November 2026. In May 2026 the FTC renewed the rule's paperwork clearance, which was due to expire on May 31, 2026 (Federal Trade Commission), estimating its burden at 152,305 hours a year before a revision (Federal Trade Commission).
California already requires a funeral establishment with a website to post its price list or a "price information" link to it (California Legislative Information), since January 1, 2013 (California Legislative Information); in its 2022 notice the FTC named California and Oregon as the states with website rules, citing California code section 7685 (Federal Trade Commission).
How often do funeral homes break the Funeral Rule?
In FTC undercover visits, roughly one in five failed to disclose prices properly. Test shoppers found violations at 23 of 102 funeral homes in 2011 (FTC), 23 of 127 in 2012 (FTC), 30 of the 122 in 2013 (FTC), 27 of the 100 in 2014 (FTC), 31 of the 133 in 2015-2016 (FTC), 29 of the 134 in 2017 (FTC) and 17 of the 90 from 2018 (FTC): 22.3% of the 808 visits (our calculation). In the program's first year, 1996, shoppers found 26 violators among 239 homes (FTC). The FTC's first phone sweep in 2023 covered 278 providers (FTC), sent warning letters to 39 (FTC) and found at least 33% quoting package prices without itemizing (FTC). In 2023 a Florida-based cremation group agreed to pay $275,000 in civil penalties and post its price lists online (FTC).
Elsewhere, scandals have tightened licensing. After the Return to Nature case, Colorado required individual licenses for funeral directors and embalmers in a law signed 05/24/2024 (Colorado General Assembly) and continued funeral home and crematory registration with routine inspections to 2029 (Colorado General Assembly).
What do the popular funeral industry numbers really say?
Six numbers turn up again and again on funeral home, funeral software and marketing sites. We traced each one back as far as it goes.
"20% of funeral homes livestream" and "nearly half livestream"
Neither number counts funerals, and the first was never a survey. In 2009 a former NFDA president estimated that 10 to 20 percent of NFDA's members offered webcasting (IEEE Spectrum). In July 2019 NFDA's president-elect told Wired he estimated that nearly 20 percent of U.S. funeral homes offered livestreaming (Wired); InsideHook restated the "nearly 20 percent" under a headline giving it as a flat statistic (InsideHook) and a TV station credited the 20 percent to NFDA itself (KOKH Fox 25). The "half" comes from NFDA's July 2020 release: nearly half of member funeral homes had started offering livestreaming since COVID-19 began (NFDA), repeated as current, "Nearly half", by funeral home sites (a funeral home site) and by CBS News as "Almost half" (CBS News). NFDA's 2024 report says Just over half of member firms started offering livestreaming since COVID-19 and another 13.9% plan to (NFDA). A cremation provider's blog reads NFDA's 2025 consumer figure, 64% who would arrange a stream, as "the vast majority" livestreaming (cremation.green); the survey measured willingness, 63.6% (NFDA), not use. Use instead: NFDA's 2024 member share, and say it counts member firms that offer streaming, not funerals streamed. No source we found counts the share of U.S. funerals actually streamed. SCI, the largest chain, said in its 2020 annual report it could livestream at over 1,000 locations (SCI 10-K), by 2024 "livestream services at many of our locations" (SCI 10-K), and its 2025 report does not mention livestreaming.
"The average funeral costs $7,000 to $12,000"
The range has no source. Finance and estate-planning sites repeat "$7,000 and $12,000" (GOBankingRates) or "$7,000 to $12,000" (Trust & Will) with no study behind it, and Debt.com gives "$7,000 and $10,000" (Debt.com). The underlying figure is NFDA's General Price List study, which reports a median, not an average, for a fixed package that excludes the cemetery, vault and headstone: $7,181 for 2014 (NFDA, archived), $7,360 for 2016 (NFDA, archived) and $8,300 for 2023 (NFDA), from 809 responding member firms (NFDA). The top of the range matches a syndicated column's estimate of about $12,000 for a funeral with cemetery burial, which adds cemetery costs (In Good Health), and Parting Stone's $9,170 for 2026 is its own inflation projection of the 2023 median (Parting Stone). SmartAsset reports the $8,300 median correctly (SmartAsset). Use instead: NFDA's $8,300 median for 2023 with viewing and burial, $6,280 with cremation, and say what it leaves out.
"80% of Americans will be cremated by 2040"
That rounds an old NFDA projection and credits it to the wrong body. NFDA's July 2019 report projected a cremation rate of 78.7% by 2040 (NFDA). A newspaper editorial said both CANA and NFDA predict 80% by 2040 (Star Herald), and an essay moved the date to 2035 at "nearly 80%" (Brewminate). What CANA actually wrote in 2024 is that more than half of states will pass 80% before 2040, a state-level milestone (CANA). Use instead: CANA's 62.8% for 2025 (CANA) and 69.1% projected for 2030 (CANA), or NFDA's 82.3% by 2045 (NFDA), which its 2024 edition put at 82.1% (NFDA).
"Most services now include a tribute video"
No U.S. count exists. The only service-level share we found is from Obitus, a UK funeral webcasting company, which said in May 2025 that nearly 40% of the services it helps deliver include some kind of tribute (Obitus), its own UK clients, with no count or method. A funeral home's claim that 71% of families do not want a traditional funeral cites only "a recent study" (Williams Funeral Home); we found none. Use instead: the filings. Carriage names video tributes first among cremation add-ons, and EDGAR full-text search finds "video tributes" in 36 annual reports filed since 2001, all from Carriage, SCI and Hillenbrand/Batesville (SEC EDGAR full-text search). None breaks out tribute revenue.
"19,000 funeral homes" and "a $20 billion industry"
Both come from NFDA's statistics page, and the first is out of date. NFDA used to quote a commercial directory, the Redbook: 19,136 funeral homes in 2019 (NFDA, archived) and 18,874 around 2022 (NFDA, archived). By January 2025 the page said 15,703 with no named source (NFDA, archived), and it now says 15,401 (NFDA). Wikipedia still gives 19,322 (Wikipedia), the Boston Globe wrote "more than 19,000" in 2020 (The Boston Globe), consumer advocates used "roughly 19,000" in 2022 (FCA and CFA), and a 2026 statistics roundup still gives 19,000 for 2022 (WifiTalents). The "$20 billion" adds NFDA's $16.3 billion for funeral homes to $4.274 billion for cemeteries and crematories (NFDA); a TV report ran it as "$20 billion" a year (12News). Until 2024 NFDA cited the 2012 Economic Census, $16.323 billion for the whole industry (NFDA, archived). Use instead: the Census counts in the second section of this page: 15,183 funeral home establishments with employees in 2023, and $17.8 billion in funeral home receipts in 2022.
"Video lifts conversions 80%" and "80% will watch, 20% will read"
Neither is about funeral homes. A video production company tells funeral homes that video can lift landing page conversions "by as much as 80%" (Beverly Boy Productions), and a funeral website vendor wrote in 2012 that 80% of visitors will watch a video while 20% read the text, credited to Forrester with no report named (funeralOne); we could not find a Forrester source. The 80% conversion figure starts with EyeView, which sold landing-page video, reporting in November 2009 that its first test on one client's landing page lifted conversion by over 80 percent (EyeView Digital); its 2010 white paper called the 80% a result seen "in some cases" (EyeView Digital). Unbounce's analysis of about 35,000 customer landing pages in 2020-21 found pages with video converted about as well as or slightly worse than pages without (Unbounce). Use instead: no study measures what video does for a funeral home's calls or arrangements.
We started from the questions people search for about funeral home video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 363 figures from 54 publishers.
On November 2, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Occupational Employment and Wage Statistics and the CPI (through the BLS data API and data.bls.gov), Quarterly Census of Employment and Wages open data and Employment Projections (through an Internet Archive copy, because bls.gov refuses automated requests); Census County Business Patterns, Nonemployer Statistics, the 2022 Economic Census and the Annual Integrated Economic Survey (through the Census data API); CDC/NCHS death data and FEMA pages (archived copies); the Census Bureau's 2023 projections; CANA and NFDA statistics pages and press releases (archived copies where NFDA's 2026 site move broke the old addresses); the Funeral Consumers Alliance and Consumer Federation of America surveys; the 10-K filings of Service Corporation International, Carriage Services, Matthews International and StoneMor, Park Lawn and Foundation Partners releases, and EDGAR full-text search; 16 CFR Part 453 and 1.98 in the eCFR, FTC Federal Register notices, regulations.gov dockets and FTC releases (archived copies); Florida statutes, the Florida Division of Funeral, Cemetery and Consumer Services and the Florida House; California and Colorado law; SunLife's Cost of Dying reports; peer-reviewed studies through PubMed; YouGov; Tukios, Legacy.com, Passare and Meta pages; and the pages behind each popular claim. The homepage figures are our own measurement on the same day, described in the first section. We left out NFDA and CANA member-only reports (we used their public pages), CANA's 2026 summary (a scanned image), GAO reports, IBISWorld and other paid market reports, and any figure from a gated source.
We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.
Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:
1547 Overpass elements -> 1545 with a usable URL -> minus 3 on directory/social hosts {'legacy.com': 1, 'echovita.com': 1, 'facebook.com': 1} -> 1542 records -> 1336 distinct registrable hosts
98 / 360 readable homepages with video_player = true (or non-empty) in homepages.csv; rule: video player: a <video> element or player iframe/placeholder (YouTube, Vimeo, Wistia, Vidyard, Brightcove, Loom, Facebook video ...) at least 150x80 px, or a labelled click-to-play control or hidden player embed
68 / 360 readable homepages with video_self_hosted = true (or non-empty) in homepages.csv; rule: video player that is a native <video> element (file served by the site or its site builder/CDN, incl. background videos)
15 / 360 readable homepages with video_embedded = true (or non-empty) in homepages.csv; rule: video player from a third-party host (YouTube, Vimeo, Wistia, Facebook, TikTok ...)
13 / 360 readable homepages with youtube_player = true (or non-empty) in homepages.csv; rule: a YouTube player (iframe, lite-youtube placeholder, lightbox embed link or hidden embed)
22 / 360 readable homepages with youtube_channel_link = true (or non-empty) in homepages.csv; rule: link to a YouTube channel or handle (not a single video; template placeholders excluded)
27 / 360 readable homepages with instagram_link = true (or non-empty) in homepages.csv; rule: link to an Instagram profile (template placeholders excluded)
29 / 360 readable homepages with livestream_webcast = true (or non-empty) in homepages.csv; rule: livestream, live stream, webcast, streaming, "watch the service/funeral/live", streamed services or virtual services in the page text, a link labelled or pathed so (/livestream, /webcast ...), or a request to a funeral webcast vendor (OneRoom, BoxCast, Livestream.com ...)
25 / 360 readable homepages with tribute_memorial_video = true (or non-empty) in homepages.csv; rule: tribute video, memorial video, video tribute, slideshow, photo montage or tribute DVD/film in the page text, or a link labelled or pathed so
343 / 360 readable homepages with obituaries_link = true (or non-empty) in homepages.csv; rule: a link labelled obituaries/obits or to an /obituaries, /obituary, /obits, /tributes or /current-services path
292 / 360 readable homepages with obituary_condolence_feature = true (or non-empty) in homepages.csv; rule: condolences, guest book, light a candle, share a memory, send flowers/sympathy gifts, tribute wall or a recent obituaries/current services listing in the page text, or a link labelled or pathed so
334 / 360 readable homepages with preplanning_preneed = true (or non-empty) in homepages.csv; rule: pre-plan(ning), preplan, pre-need/preneed, plan ahead, advance planning, pre-arrangement or a planning guide in the page text, or a link labelled or pathed so
116 / 360 readable homepages with price_list_or_pricing = true (or non-empty) in homepages.csv; rule: general price list, GPL, price list(s), pricing, our prices, transparent pricing or funeral/cremation/package prices in the page text, or a link labelled price list/pricing/prices or to a /pricing, /price-list, /general-price-list or GPL PDF
56 / 360 readable homepages with gpl_named = true (or non-empty) in homepages.csv; rule: "General Price List" or "GPL" named in the page text, a link label, or a /general-price-list or GPL PDF link
15 / 360 readable homepages with dollar_prices_shown = true (or non-empty) in homepages.csv; rule: a dollar amount for a funeral, cremation, burial or package shown on the homepage (flower-shop and donation amounts excluded)
299 / 360 readable homepages with cremation_offered = true (or non-empty) in homepages.csv; rule: cremation, crematory or crematorium in the page text, or a link labelled cremation
35 / 360 readable homepages with green_burial = true (or non-empty) in homepages.csv; rule: green burial/funeral, natural burial, eco-friendly burial, conservation burial, aquamation/alkaline hydrolysis/water cremation or human composting/terramation in the page text, or a link labelled so
43 / 360 readable homepages with pet_services = true (or non-empty) in homepages.csv; rule: pet cremation, pet loss, pet memorial/funeral/aftercare or pet services in the page text, or a link labelled pets
316 / 360 readable homepages with aftercare_grief_support = true (or non-empty) in homepages.csv; rule: aftercare, grief support/resources/groups, bereavement, GriefShare or "coping with grief" in the page text, or a link labelled aftercare/grief/bereavement
280 / 360 readable homepages with veterans = true (or non-empty) in homepages.csv; rule: veteran(s), military honors/funerals, armed forces, VA benefits or national cemetery in the page text, or a link labelled veterans/military
269 / 360 readable homepages with meet_our_staff = true (or non-empty) in homepages.csv; rule: meet the/our team/staff/directors, our staff/team, staff bios or licensed funeral director(s) in the page text, or a link labelled our staff/team or to a /staff, /our-team, /meet-our-staff path
29 / 360 readable homepages with careers_link = true (or non-empty) in homepages.csv; rule: link labelled careers, jobs, join our team/family, now hiring, employment, open positions, hiring or work with us (lender "apply now" links excluded), or a link to a /careers, /jobs, /employment or /join-our-team path
100 / 360 readable homepages with family_owned_claim = true (or non-empty) in homepages.csv; rule: "family owned", "family-owned", "family operated" or "family run" in the page text
2 / 360 readable homepages with dignity_memorial_statement = true (or non-empty) in homepages.csv; rule: "Dignity Memorial" named in the page text, a dignitymemorial.com request or the dignitymemorial.com host
53 / 360 readable homepages with trade_association_member = true (or non-empty) in homepages.csv; rule: NFDA / National Funeral Directors Association, a state Funeral Directors Association, Order of the Golden Rule (OGR), Selected Independent Funeral Homes, CANA / Cremation Association, ICCFA or Green Burial Council named in the page text or a badge image alt text/file name
3 / 360 readable homepages with consolidator = true (or non-empty) in homepages.csv; rule: consolidator ownership shown: a flagged consolidator host (Dignity Memorial, SCI, Neptune Society, Carriage Services, Park Lawn, Foundation Partners, NorthStar, StoneMor ...) or a consolidator name next to an ownership/copyright/network cue on the homepage
285 / 360 readable homepages with funeral_web_vendor_detected = true (or non-empty) in homepages.csv; rule: a funeral website/obituary platform vendor identified (Tukios, CFS, FrontRunner, FuneralTech, Frazer Consultants, FuneralOne, Gather, Tribute Technology, Funeral Innovations, Passare ...): first by the brand named in the footer credit ("Website by ...", "Site Design: ...", "Made with love by ..."), else by a request, script or iframe host of the vendor (e.g. tukios.com, f1connect.net, frontrunnerpro.com, gather.app, cfsbase.com, tributecenteronline.com)
235 / 360 readable homepages with reviews_testimonials = true (or non-empty) in homepages.csv; rule: testimonials or reviews shown: page text with testimonials, family reviews or stories, "what families say", Google reviews, star ratings or review counts; a link labelled testimonials/reviews; or a review-widget request (Birdeye, Elfsight, Trustindex, GatherUp ...)
169 / 360 readable homepages with online_form = true (or non-empty) in homepages.csv; rule: an online form on the homepage: a non-search <form> with at least 2 visible fields, or 1 visible email/phone/message field, or an embedded third-party form; tel: and mailto: links never count
8 / 360 readable homepages with chat_widget = true (or non-empty) in homepages.csv; rule: a live-chat or web-chat widget: a network request to a chat vendor or a chat-widget element on the page (form iframes excluded)
agreement counts in own/data/handcheck.json (validate.py); sample random.Random(11) of 30 readable sites; 9 video sites confirmed (hero/background videos on rosehills, finchandfinch, bannan, kepner, mueller; visible players on nefl; FuneralOne play-button players on hilliscombsnestor). cartersfuneralhomeva.com showed a connection-security interstitial on the re-visit, so it was judged from the crawl evidence (a labelled 'Watch Video' button). bradleyfuneralhomes.com shows a 'Watch & subscribe on YouTube' image banner, not a player; rule says false, agreed.
agreement counts in own/data/handcheck.json (validate.py); sample random.Random(11) of 30 readable sites; No livestream mention found on any of the 30 hand-checked homepages by the rule or by the magenta outline; the hand check therefore tests only misses, not false positives. Precision was checked separately by reading the evidence snippets of 10 random livestream-positive pages: all 10 were genuine livestream/webcast mentions or links (menu items 'Live Streams', 'Livestream', '/live-streaming' pages, 'Join Our Live Streaming Services on Facebook & YouTube').
count of site_vendor values among readable rows in homepages.csv: {'Tukios': 116, '(none of the funeral web vendors detected)': 75, 'Tribute Technology (other / obituary platform only)': 56, 'FuneralOne': 34, 'CFS (Consolidated Funeral Services)': 32, 'Frazer Consultants': 25, 'FrontRunner Professional': 10, 'FuneralTech': 6, 'Gather': 5, 'Dignity Memorial platform (SCI)': 1}; rule: a funeral website/obituary platform vendor identified (Tukios, CFS, FrontRunner, FuneralTech, Frazer Consultants, FuneralOne, Gather, Tribute Technology, Funeral Innovations, Passare ...): first by the brand named in the footer credit ("Website by ...", "Site Design: ...", "Made with love by ..."), else by a request, script or iframe host of the vendor (e.g. tukios.com, f1connect.net, frontrunnerpro.com, gather.app, cfsbase.com, tributecenteronline.com)
116 / 360 readable rows with site_vendor = 'Tukios' in homepages.csv; rule: a funeral website/obituary platform vendor identified (Tukios, CFS, FrontRunner, FuneralTech, Frazer Consultants, FuneralOne, Gather, Tribute Technology, Funeral Innovations, Passare ...): first by the brand named in the footer credit ("Website by ...", "Site Design: ...", "Made with love by ..."), else by a request, script or iframe host of the vendor (e.g. tukios.com, f1connect.net, frontrunnerpro.com, gather.app, cfsbase.com, tributecenteronline.com)
56 / 360 readable rows with site_vendor = 'Tribute Technology (other / obituary platform only)' in homepages.csv; rule: a funeral website/obituary platform vendor identified (Tukios, CFS, FrontRunner, FuneralTech, Frazer Consultants, FuneralOne, Gather, Tribute Technology, Funeral Innovations, Passare ...): first by the brand named in the footer credit ("Website by ...", "Site Design: ...", "Made with love by ..."), else by a request, script or iframe host of the vendor (e.g. tukios.com, f1connect.net, frontrunnerpro.com, gather.app, cfsbase.com, tributecenteronline.com)
34 / 360 readable rows with site_vendor = 'FuneralOne' in homepages.csv; rule: a funeral website/obituary platform vendor identified (Tukios, CFS, FrontRunner, FuneralTech, Frazer Consultants, FuneralOne, Gather, Tribute Technology, Funeral Innovations, Passare ...): first by the brand named in the footer credit ("Website by ...", "Site Design: ...", "Made with love by ..."), else by a request, script or iframe host of the vendor (e.g. tukios.com, f1connect.net, frontrunnerpro.com, gather.app, cfsbase.com, tributecenteronline.com)
32 / 360 readable rows with site_vendor = 'CFS (Consolidated Funeral Services)' in homepages.csv; rule: a funeral website/obituary platform vendor identified (Tukios, CFS, FrontRunner, FuneralTech, Frazer Consultants, FuneralOne, Gather, Tribute Technology, Funeral Innovations, Passare ...): first by the brand named in the footer credit ("Website by ...", "Site Design: ...", "Made with love by ..."), else by a request, script or iframe host of the vendor (e.g. tukios.com, f1connect.net, frontrunnerpro.com, gather.app, cfsbase.com, tributecenteronline.com)
25 / 360 readable rows with site_vendor = 'Frazer Consultants' in homepages.csv; rule: a funeral website/obituary platform vendor identified (Tukios, CFS, FrontRunner, FuneralTech, Frazer Consultants, FuneralOne, Gather, Tribute Technology, Funeral Innovations, Passare ...): first by the brand named in the footer credit ("Website by ...", "Site Design: ...", "Made with love by ..."), else by a request, script or iframe host of the vendor (e.g. tukios.com, f1connect.net, frontrunnerpro.com, gather.app, cfsbase.com, tributecenteronline.com)
10 / 360 readable rows with site_vendor = 'FrontRunner Professional' in homepages.csv; rule: a funeral website/obituary platform vendor identified (Tukios, CFS, FrontRunner, FuneralTech, Frazer Consultants, FuneralOne, Gather, Tribute Technology, Funeral Innovations, Passare ...): first by the brand named in the footer credit ("Website by ...", "Site Design: ...", "Made with love by ..."), else by a request, script or iframe host of the vendor (e.g. tukios.com, f1connect.net, frontrunnerpro.com, gather.app, cfsbase.com, tributecenteronline.com)
Comparison of DRV-003 on this page with the published video-player shares on /research/roofing-video-statistics (37.6%), dental (35.0%), physical-therapy (31.2%), chiropractic (31.2%), hvac (29.5%), veterinary (24.1%), mental-health-practice (22.4%), optometry (20.2%), audiology (19.3%) and accounting-firm (12.2%) video statistics pages
This edition contains no Mark Studios customer data.
Limitations
Nobody counts how many funerals are streamed. NFDA counts member firms that offer streaming, SunLife asks UK funeral directors about trends, and our homepage read sees only what a funeral home advertises on its front page, not the streams it runs from obituary pages.
Our homepage sample comes from a volunteer map. OpenStreetMap covers funeral homes someone mapped with a website, so the shares describe that sample, not every U.S. funeral home; 23 of the 400 sampled sites refused crawlers and were skipped.
Many homepage features come with the template. Funeral web vendors put obituaries, pre-planning, grief support and veterans links and often a background video in their templates, so a feature on the homepage says more about the vendor than about the funeral home.
Most industry surveys are run by sellers or advocates. NFDA and CANA are trade associations, SunLife sells funeral plans, Tukios, Passare and Legacy.com sell to funeral homes and families, and the Funeral Consumers Alliance and Consumer Federation of America campaign for online price rules; each is named beside its figure.
Federal counts differ by design. OEWS counts wage and salary jobs and leaves out the self-employed owners who hold most funeral home manager jobs; QCEW counts private establishments all year, County Business Patterns in one March pay period, and the Economic Census counts firms.
CANA and NFDA measure cremation differently. CANA reports collected data and NFDA projects, so their rates for the same year differ by up to six tenths of a point; we show both.
How to cite this page
For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/funeral-home-video-statistics#WRK-054. To cite the page as a whole:
Mark Studios. "Funeral Home Video Statistics." Last verified Nov 2, 2026. https://www.markstudios.com/research/funeral-home-video-statistics
APA
Mark Studios. (2026, November 2). Funeral home video statistics. https://www.markstudios.com/research/funeral-home-video-statistics
MLA
“Funeral Home Video Statistics.” Mark Studios, 2 Nov. 2026, www.markstudios.com/research/funeral-home-video-statistics.
Chicago
Mark Studios. “Funeral Home Video Statistics.” Last modified November 2, 2026. https://www.markstudios.com/research/funeral-home-video-statistics.
BibTeX
@misc{markstudios_funeral_home_video_statistics_2026,
author = {{Mark Studios}},
title = {{Funeral Home Video Statistics}},
year = {2026},
month = nov,
url = {https://www.markstudios.com/research/funeral-home-video-statistics},
note = {Last verified 2026-11-02}
}
Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.
We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.
Nov 2, 2026: First published with 363 figures from 54 publishers, each checked against its original source.
Frequently asked questions
How many funeral homes livestream services?
NFDA's 2024 report says just over half of its member funeral homes started offering livestreaming after COVID-19 began and another 13.9% plan to. In our November 2, 2026 read of 360 U.S. funeral home homepages, 8.1% mentioned livestreaming on the homepage itself.
How many funeral home websites have video?
27.2% of 360 U.S. funeral home homepages we read on November 2, 2026 showed a video player, and 16.1% played a muted background video. Only 3.6% embedded a YouTube player.
How many funeral homes are there in the U.S.?
The Census Bureau counted 15,183 funeral home establishments with paid employees in 2023. NFDA puts the number at 15,401. The older figure of about 19,000 comes from a commercial directory count (19,136 in 2019).
How much do funeral directors make?
The median U.S. mortician, undertaker and funeral arranger earned $55,010 a year in May 2025, and the median funeral home manager $78,790. In Florida the mortician median was $48,510.
What percentage of Americans are cremated?
CANA puts the U.S. cremation rate at 62.8% in 2025 and projects 69.1% by 2030. NFDA projects 82.3% by 2045.
How much does a funeral cost?
NFDA's member survey put the median cost of a funeral with viewing and burial at $8,300 in 2023 and with cremation $6,280, excluding cemetery costs. The CPI for funeral expenses rose 29.2% from 2015 to 2025.
Do funeral homes have to post prices online?
Not under federal law. The FTC Funeral Rule requires itemized price lists in person and prices by phone; the FTC asked about online prices in 2020 and 2022 but has not proposed a rule. California has required funeral establishments with websites to post prices since January 1, 2013.
