Handyman Video Statistics

Key takeaways

1. Handyman businesses posted 7.9% of YouTube’s 571 most-viewed handyman, home repair and handyman business videos and drew 0.4% of their views; their median video had 44,194 views (our read, Nov 2026). (Mark Studios) See details
2. Kids’ channels posted 27.8% of those videos and drew 25.8% of the views; videos of 60 seconds or less drew 49.6% of the views. (Mark Studios) See details
3. Five handyman franchise channels posted 99 videos on YouTube in the year to November 5, 2026; Angi, Thumbtack and TaskRabbit posted 545 (our read). (Mark Studios) See details
4. Construction contractors employed 1.9% of the 1,529,700 U.S. general maintenance and repair workers in May 2025 (our calculation from BLS), so the occupation counts building staff far more than handymen. (BLS) See details
5. Washington’s contractor register listed 441 active handyman-specialty registrations on November 5, 2026, 0.64% of its active contractors (our count). (Washington L&I) See details
6. Florida exempts casual, minor work under $2,500 from contractor licensing and bars cities and counties from licensing handyman services; California’s limit rose to $1,000 in 2025. (Florida Legislature) See details
7. Mr. Handyman, Ace Handyman Services and Handyman Connection had 807 U.S. outlets at the end of 2025, 9.8% of them in Florida (our count from their disclosure documents). (Mark Studios) See details
8. IBISWorld’s $365.4 billion handyman industry, the most repeated market size, uses BLS’s broad maintenance-worker definition and its own industry code, not a Census count of handyman firms. (IBISWorld) See details

How much of YouTube's top handyman video comes from handyman businesses?

Very little. On November 5, 2026, handyman businesses posted 7.9% of the most-viewed YouTube videos for "handyman", "home repair" and "handyman business", and drew 0.4% of their views (our count). We read YouTube's 200 most-viewed search results for each of the three searches through the YouTube Data API, with no country filter. The three lists held 571 unique videos from 191 channels with 5,559.3 million lifetime views (our count). We sorted every channel by hand from its own title, description and video text; a handyman business is one of the 19 channels whose own text says it runs a handyman or home-repair business that does jobs for customers.

The median handyman-business video had 44,194 views, against 3,121,751 for all 571 videos, and none of the 111 videos with 10 million or more views came from a handyman business (our count). The median handyman business channel had 6,230 subscribers, against 199,000 for DIY and homeowner channels and 337,000 for other trades and contractors (our count). 43 of the 191 channels had 1 million or more subscribers, and none of them was a handyman business (our count). Leaving out the kids' channels, handyman businesses posted 10.9% of the remaining 412 videos and drew 0.6% of their views (our count).

Which handyman businesses get seen on YouTube?

Mostly owner-operators who film their own workdays for a following. Nine of the 19 handyman businesses also run their channels as creators, with vlogs, streaming, Patreon, merchandise, sponsor reads or paid calls; they posted 32 of the 571 videos, and the other 10 businesses posted 13 videos with 662,057 views between them (our count). Two Russian-language vlogs by Azamat Handyman USA, a handyman filming his jobs and clients in the United States, had 13.4 million views, 58.7% of all handyman businesses' views in the sample (our count).

Handyman businesses that name a U.S. place on their channel or in the video text posted 3.9% of the 571 videos, from 8 channels (our count). Counting also businesses whose channel country is set to the United States, 14 U.S. handyman businesses posted 7.0% of the videos (our count). 1 handyman business named a Florida place: the owner of a home-improvement contracting business, whose 2020 video "Steps to form a handyman business in Florida" had 16,342 views (our count). Handyman businesses rarely post short videos: 6.7% of theirs ran 60 seconds or less, against 17.5% of the whole sample (our count).

The "handyman business" search is where they show up. Handyman businesses drew 15.1% of the views in that list, and channels that coach people to start or run a handyman business posted 60.9% of its videos (our count). Together, handyman businesses and their coaches posted 26.6% of all 571 videos and drew 1.0% of the views (our count). In the bare "handyman" list, kids' channels posted 79.0% of the videos; in "home repair", DIY and homeowner channels posted 52.5% and no handyman business appeared at all (our count). Only 3 videos appeared in two of the three lists (our count).

Why does a YouTube search for "handyman" return kids' videos?

Because the most-watched "handyman" on YouTube is a children's character. Handyman Hal, a kids' channel about tools, trucks and construction, posted 140 of the 571 videos and drew 19.6% of all their views (our count). Uploaders marked 27.1% of the videos as made for kids, all of them from 8 kids' channels (our count). A handyman, or Disney Jr.'s Handy Manny, is named in 60.6% of the titles, and 146 of those titles come from kids' channels (our count).

The audience is concentrated. The single most-viewed video was a 17-second comedy clip, "How NOT to fix a broken tile", with 482.8 million views, or 8.7% of all views in the sample (our count). The 10 most-viewed channels drew 58.5% of all views (our count). Media, compilation and repost channels posted few videos, but their median video had 7,344,713 views (our count).

What do the most-viewed handyman videos on YouTube cover?

Business talk leads among handyman channels, repairs among everyone else. In the November 2026 sample, 19.1% of the 571 titles named a business, starting one, a side hustle, self-employment, franchising, clients or customers, and 93 of those 109 came from handyman businesses and handyman-business coaches; those titles drew 0.7% of the views (our count). Earnings or rates ("$1,000 per day", "per hour", "six-figure") appeared in 8.4% of titles (our count).

Do short handyman and home repair videos get more views?

Yes, in this sample. Videos of 60 seconds or less were 17.5% of the 571 videos and drew 49.6% of the views; the median short video had 7,657,970 views against 2,798,717 for longer ones (our count). The median video overall had 3,121,751 views and ran 824 seconds, and videos over 20 minutes were 33.8% of the sample (our count). 49.4% of the videos were published in 2024 or later, and they drew 54.7% of the views (our count). Channels set to the United States posted 78.3% of the videos (our count). The median video had 11.5 likes per 1,000 views (our count).

What do handyman franchisors and home-services platforms post on YouTube?

Little that gets watched. In the year to November 5, 2026, the five handyman franchise channels we read (Mr. Handyman, Ace Handyman Services, House Doctors, HandyPro and Handyman Connection) posted 99 videos with a median of 86 views each, and those videos drew 181,908 views combined (our count). Ace Handyman Services posted 72 of them; Mr. Handyman posted 22, all 60 seconds or less, with a median of 93.5 views (our count). House Doctors has posted nothing since 2022 and Handyman Connection nothing since 2023 (our count). Neighborly, Mr. Handyman's parent, posted 81 videos, 75 of them with franchising in the title (our count). None of the five franchise channels had a video among the 571 most-viewed search results (our count; 5 channels read, and no channel was found for Handy or the Handyman Pro franchise).

The lead and booking platforms post more. Angi, Thumbtack and TaskRabbit posted 545 videos in the year, with a median of 1,074 views each, and 85.0% ran 60 seconds or less (our count). Angi posted 355 of them, TaskRabbit 111 and Thumbtack 79 (our count). The Home Depot posted 226 videos with a median of 4,019 views, and Lowe's posted 45 with a median of 29,701 (our count).

How did we read YouTube for this page?

We used the YouTube Data API: search.list sorted by view count, 4 pages of 50 for each of the three searches, global, on November 5, 2026, then videos.list and channels.list the same day, and channels.list, the uploads playlists and videos.list for the organisation channels. Franchisors (Neighborly, Ace Hardware and the others) sell franchises, and Angi, Thumbtack and TaskRabbit sell leads or bookings to home-service pros. None of the 571 videos carried YouTube's altered or synthetic content field; 6 channels said in their own text that their visuals are AI-generated or AI-assisted (our count). This is YouTube's own view-sorted ranking on one day, not a census of handyman videos. View counts are lifetime snapshots and include ad views. The video and channel lists, with each channel's class and the reason for it, are published as youtube-videos.csv, youtube-channels.csv and youtube-organisation-channels.csv.

Where do homeowners turn when a DIY repair goes wrong?

To YouTube first. In a November 2024 survey of 1,003 U.S. homeowners by (Frontdoor), 73% of DIYers said they consult YouTube when a project goes wrong and 60% turn to Google. Only 15% contact a professional; 40% call family and 33% call friends. Social media is where ideas start, named by 52% of DIYers as their top source of inspiration, but just 18% use it for help once they are stuck (Frontdoor).

The same survey shows how much small-repair work homeowners keep for themselves. 98% said they had done at least one DIY project, 7 in 10 had done one in the last year, and 74% planned another in 2025. 47% said they did a project because they could not afford a professional. 42% regret a DIY project; 32% said it did not turn out correctly, 27% that it took too long and 17% that it cost too much (Frontdoor). Frontdoor sells home warranties and app-based video chats with repair experts, so it sells into this market; it did not publish a margin of error.

How many Americans use YouTube to learn how to do things?

Most YouTube users, and YouTube reaches most adults. In (Pew Research Center)'s 2018 survey, 51% of U.S. YouTube users said the site is very important for figuring out how to do things they have not done before and 87% said it is at least somewhat important; the very-important group equalled 35% of all U.S. adults. Pew has not repeated the question since. Its 2026 survey found 84% of U.S. adults use YouTube (Pew).

YouTube's own counts point the same way. It reported more than 5.5 billion views of learning and how-to content in the United States in June 2025 alone (YouTube). Its Culture & Trends team said the renovation channel Mr. Kate had earned over 400 million views on renovation videos, using YouTube's global data for January to June 2025 (YouTube); the post credits such channels with before-and-after transformations, time-lapses and practical how-to steps.

What did Google measure about DIY and home-improvement video?

Google's figures are older but specific to DIY. In its February-March 2013 research on DIY shoppers, 49% had watched online video to help with a project and 65% said they would be more likely to buy from a brand or retailer that offered DIY videos (Think with Google). In May 2015 Google reported that how-to searches on YouTube were growing 70% a year in the U.S. and that North Americans had watched more than 100 million hours of how-to content that year (Think with Google); the same article said 91% of smartphone users turn to their phones for ideas while doing a task and pointed to The Home Depot's YouTube how-tos (Think with Google).

U.S. watch time of YouTube videos with home renovation in the title grew more than 200% from July 2017 to June 2018 (Google). In Canada in 2016, 62% of DIYers watched instructional videos before or during a project and 1 in 4 followed a video tutorial on a smartphone while working (Think with Google Canada). Google sells YouTube advertising, so these are a platform owner's own numbers.

What how-to video do the big home improvement retailers offer?

Both chains teach the same small repairs handymen are hired for. Lowe's started Home Repair Workshops in 100 U.S. stores in November 2023, covering toilets, faucets and drains, outlets and switches, and drywall patches, and offers on-demand how-to videos for customers who cannot attend (Lowe's). Its DIY-U platform, launched in February 2022, offered two livestreams a month for up to 1,000 registrants each (Lowe's). The Home Depot moved its workshops online in 2020, pointing adults to how-to videos led by store associates on drywall repair, painting and tiling and to its YouTube channel; it said its Kids Workshops had given more than 60 million children a first DIY experience since 1997 (The Home Depot). Both retailers sell the materials and their own installation services.

Do customers expect photos or video from the pro?

Most say they do. In (Housecall Pro)'s survey of 1,040 U.S. homeowners on October 23, 2025, 68% said they expect photo or video proof of completed work and another 28% said it would be nice to receive. Housecall Pro sells field-service software with photo-proof features. The tools are widely used: CompanyCam, a job-site photo and video app, says 140k+ contractors and pros use it and over 1 Billion photos have been taken in it (CompanyCam). Neither figure is specific to handymen.

How safe is DIY repair advice on video?

Studies keep finding gaps. A review of 148 YouTube DIY home videos by UK ophthalmologists found 85.1% showed inadequate eye protection under UK HSE rules and 73.6% did not show eye protection throughout the work (Eye News). A 2026 study by Germany's Federal Institute for Risk Assessment found about 200 YouTube videos with more than 10,000 views showing DIY epoxy resin work, including tabletops, countertops and floors; in 41% of them no gloves were worn (Int J Environ Res Public Health). University of Michigan surgeons described four patients electrocuted by DIY fractal wood burning, a technique they tie to YouTube-style video teaching (J Burn Care Res).

An older UK baseline asked people directly. In a September 2014 Populus survey of 2,106 UK adults for the charity Electrical Safety First, about one in sixteen said they had caused significant damage or paid for costly repairs after following DIY advice found online, and over a quarter had come across unhelpful or incorrect instructions online. The charity estimated over 21 million UK adults would use online how-to videos for home improvement without the needed experience, and counted over three million YouTube videos about DIY in the home (Electrical Safety First).

How many registered handymen does Washington have?

Washington's Department of Labor & Industries listed 441 active contractor registrations in its HANDYMAN specialty on November 5, 2026 (Washington L&I open data). That is 0.64% of the state's 68,379 active construction contractor registrations (Washington L&I open data), and HANDYMAN ranked 10th among L&I's specialties, behind painting, floor covering, landscaping, tile, cabinets, HVAC, concrete, tree removal and roofing (our count).

The specialty count misses most handymen. On the same day 791 active registrations had "handy" in the business name, and 83.1% of those were registered as general contractors rather than in the HANDYMAN specialty (our count). Counting both groups once, Washington had 1,106 active handyman contractor registrations (our count). Of the state registers we checked (Washington, Oregon, Connecticut), only Washington's has a handyman specialty code.

The register counts registrations with a bond and insurance on file, not businesses known to be working. Mailing addresses, not job sites, set the county.

Where are Washington's registered handymen, and who holds the registrations?

King County mailing addresses held 242 of the 1,106 active handyman registrations on November 5, 2026, about a fifth, with Snohomish and Pierce counties next (our count from L&I data, ZIP codes mapped to counties with the Census 2020 ZIP-to-county file).

Handyman businesses are small. 43.5% of active HANDYMAN-specialty registrations were held by individuals, meaning sole proprietors, and almost all the rest by LLCs (our count). Many do not last: of the 1,456 HANDYMAN-specialty licence numbers in L&I's open data, 441 were active and 738 had expired, and 120 were suspended (our count). One business can hold more than one licence number over time, so expired numbers are not all closed businesses.

How many handyman businesses are licensed in Oregon and Connecticut?

Neither state has a handyman licence class, so the count here uses business names. Oregon's Construction Contractors Board listed 350 active licences with "handy" in the name on November 5, 2026, under 1% of the 45,786 active licences in its open data (our count) (Oregon CCB open data). 85.1% of those held the Residential General Contractor endorsement, and only 36 the Residential Limited one (our count). Deschutes County, around Bend, had the most, 49, ahead of the Portland-area counties (our count). 61.7% were first registered in 2023 or later, though the dataset holds only licences still active, so older firms that closed are missing (our count).

Connecticut's Department of Consumer Protection listed 379 active home improvement contractor registrations with "handy" in the business name or trade name, about 1.5% of the 25,604 active registrations (our count) (Connecticut open data). 55.1% of them were issued in 2023 or later, against 37.6% of all active registrations, so handyman-named firms on the register skew newer (our count).

The City of Buffalo issues its own Handyman Contractor licence and listed 57 active Handyman Contractor licences, 6.5% of the 876 active contractor licences in its four listed categories (our count).

Name rules undercount: a handyman trading as "Smith Home Repair" is not caught. In spot checks of random samples, 30 of 30 Washington names, 20 of 20 Oregon names and 19 of 20 Connecticut names were handyman businesses. The aggregate counts behind every figure here are published as CSV files with no names, addresses or phone numbers.

How many handymen work in the United States?

BLS has no handyman occupation. The nearest code, general maintenance and repair workers (SOC 49-9071), had 1,529,700 wage and salary jobs in May 2025, according to the BLS Occupational Employment and Wage Statistics survey of employers (BLS OEWS). That count leaves out the self-employed, so most one-person handyman businesses are not in it.

The BLS Employment Projections count, which adds the self-employed, put the occupation at 1,621.8 thousand in 2025, and BLS estimates only 0.9% of those workers were self-employed (BLS Employment Projections). A self-employed handyman who reports a construction trade or a business of their own is counted elsewhere, so this share is not a count of handyman businesses. The business counts are in the next section.

Where do general maintenance and repair workers work?

Most work in-house for buildings, not for contractors. Real estate and rental and leasing employed 20% of the occupation in 2025, the largest share of any industry, followed by manufacturing and government, according to BLS's Occupational Outlook Handbook (BLS OOH). Construction is not among the five largest employers BLS lists.

The OEWS industry estimates for May 2025 show the same split. Every construction contractor together employed fewer of these workers than real estate alone:

The two contractor industries where Census files handyman firms, residential building construction and other specialty trade contractors, employed 7,800 and 3,780 of these workers, against 1,529,700 in all industries. All construction contractors together (NAICS 236 and 238) employed 1.9% of the occupation, while real estate alone employed 20.7% (our calculation). So the BLS occupation figures describe apartment, school, hotel and hospital maintenance staff far more than handymen who sell repairs to homeowners.

How much do general maintenance and repair workers earn?

The median annual wage for general maintenance and repair workers was $49,590 in May 2025, or $23.84 an hour, according to BLS OEWS (BLS OEWS). These are employee wages, not what a self-employed handyman bills a customer.

Pay for the few who work for contractors was close to the national median: $48,960 in residential building construction and $47,600 at other specialty trade contractors, per the same survey (BLS OEWS).

How many general maintenance and repair workers work in Florida and South Florida?

Florida employers had 111,530 general maintenance and repair workers in May 2025, with a median annual wage of $46,060 and a median hourly wage of $22.15 (BLS OEWS). That is 7.3% of the U.S. total, at a median 7.1% below the U.S. median (our calculation). The Miami-Fort Lauderdale-West Palm Beach metro area (Miami-Dade, Broward and Palm Beach counties) had 31,890 of them at a median of $46,290 (BLS OEWS). The Port St. Lucie metro area (St. Lucie and Martin counties) had 1,890 at a median of $45,620 (BLS OEWS). BLS publishes no separate West Palm Beach figure for this occupation through its data API.

What is the job outlook for general maintenance and repair workers?

BLS projects about 148.7 thousand openings a year for general maintenance and repair workers over 2025-35, many of them to replace workers who change occupations or leave the labor force (BLS Employment Projections). It projects the occupation to grow 4.2% over the decade, from 1,621.8 thousand jobs in 2025 to 1,690.5 thousand in 2035 (BLS Employment Projections).

What industry code does Census use for handyman businesses?

Census's 2022 NAICS manual indexes "Handyman construction service, residential building" under industry 236118, Residential Remodelers, and the commercial version under 236220 (Census NAICS 2022 manual). NAICS defines 236118 as establishments primarily responsible for remodeling construction, including additions, alterations, reconstruction, maintenance and repairs, of houses and other residential buildings (Census NAICS 2022 manual). Handyman businesses have no code of their own, so every figure below is shared context for a larger industry, not a count of handymen.

Some handyman firms also file under 238990 (all other specialty trade contractors) or 561790 (other services to buildings and dwellings). Neither industry is mostly handyman work. In the 2022 Economic Census, new swimming pool construction was the largest product line of 238990, at 19.6% of its receipts, ahead of new fencing (Census Economic Census 2022). Census's definition of 561790 lists exterior, pool, chimney, duct and gutter cleaning (Census NAICS 2022 manual).

How many businesses work in the industries that include handymen?

The United States had 128,815 private residential remodeler establishments (NAICS 236118) on average in 2025, with 458,999 jobs and average annual pay of $64,356, according to the BLS Quarterly Census of Employment and Wages (BLS QCEW). All other specialty trade contractors (NAICS 238990) had 58,426 establishments, 394,819 jobs and average pay of $74,475 (BLS QCEW). Other services to buildings and dwellings (NAICS 561790) had 21,696 establishments (BLS QCEW). QCEW counts only employers that pay unemployment insurance, so owner-only handyman businesses are missing.

Census's County Business Patterns, a different count of employer establishments, found 135,337 residential remodeler establishments and 42,748 all other specialty trade contractor establishments in 2023 (Census CBP 2023). Most 238990 employers are small: 28,627 of them had fewer than five employees (Census CBP 2023), or 67.0% (our calculation).

How many businesses in these industries have no employees?

Businesses with no paid employees far outnumber employers. Census's Nonemployer Statistics counted 897,780 nonemployer businesses in residential building construction (NAICS 2361, new houses plus remodelers) and 605,015 in other specialty trade contractors (NAICS 2389) in 2024 (Census Nonemployer Statistics 2024). Census does not publish nonemployer counts for 236118 or 238990 alone, so these 4-digit groups are broader than handyman work. Other services to buildings and dwellings (56179) had 146,860 nonemployers (Census Nonemployer Statistics 2024).

For a same-year comparison with County Business Patterns, the 2023 counts were 839,793 nonemployers in 2361 and 591,053 in 2389 (Census Nonemployer Statistics 2023), against 212,178 and 84,525 employer establishments in the same two groups (Census CBP 2023). That is 4.0 businesses without employees for every employer in residential building construction and 7.0 in other specialty trade contractors (our calculation).

How much revenue do residential remodelers and specialty contractors take in?

Residential remodelers with paid employees had $129,115,307 thousand in receipts in 2022, and all other specialty trade contractors had $82,795,519 thousand, according to the 2022 Economic Census (Census Economic Census 2022). Maintenance and repair of single detached houses, the work closest to a handyman job, brought remodelers $14,090,865 thousand, or 10.9% of their receipts, reported by 33,467 establishments (Census Economic Census 2022). Census's Annual Integrated Economic Survey publishes no advertising spending figure for construction or for 561790 for 2024.

How many businesses in these industries are in Florida and in Palm Beach, Broward and Martin counties?

Florida had 9,904 private residential remodeler establishments and 5,993 all other specialty trade contractor establishments on average in 2025, per BLS QCEW (BLS QCEW). Residential remodelers in Florida averaged 31,118 jobs at average annual pay of $59,636; the other specialty trades averaged 34,530 jobs at $64,693 (BLS QCEW).

Census's County Business Patterns counted 10,287 residential remodeler establishments and 4,497 all other specialty trade contractor establishments in Florida in 2023 (Census CBP 2023).

Nonemployers again outnumber employers. Florida had 109,165 nonemployer businesses in residential building construction (2361) and 65,364 in other specialty trade contractors (2389) in 2024 (Census Nonemployer Statistics 2024). By county, residential building construction had 6,434 nonemployers in Palm Beach, 10,654 in Broward and 399 in Martin (Census Nonemployer Statistics 2024).

How many handyman franchise outlets are there in the U.S.?

The three biggest handyman franchisors had 807 U.S. outlets at the end of 2025 between them (our calculation from their 2026 franchise disclosure documents on Minnesota's CARDS database). Ace Handyman Services, owned by Ace Hardware, had 401 outlets, 383 franchised and 18 run by an affiliate (Ace Handyman Services FDD 2026). Mr. Handyman, a Neighborly brand, had 357, all franchised (Mr. Handyman FDD 2026). Handyman Connection had 65 outlets, 49 of them in the U.S. and 16 in Canada (Handyman Connection FDD 2026).

An outlet in these tables is a territory, and one owner often runs several: Ace's 383 franchised territories had 214 owners. The franchisors count their own outlets and sell franchises, so these are seller-reported figures, filed because state franchise law requires them.

The large brands kept growing. Mr. Handyman had 195 outlets at the end of 2015 (Mr. Handyman FDD 2016), so its 2025 count is 83% higher (our calculation). Ace went from 312 outlets at the start of 2023 to 401 at the end of 2025, 29% more in three years (our calculation). Smaller brands have no recent filing in Minnesota: House Doctors reported 46 franchised outlets at the end of 2022 in its 2023 document, then withdrew that application (House Doctors FDD 2023), and Handyman Pro reported 4 U.S. outlets at the end of 2020 (Handyman Pro FDD 2021).

How many handyman franchise outlets are in Florida?

Florida had 79 of the three big brands' outlets at the end of 2025, 9.8% of their U.S. total (our calculation). Ace Handyman Services had 43 franchised outlets in Florida, down from 46 a year earlier (Ace Handyman Services FDD 2026). Mr. Handyman had 33 (Mr. Handyman FDD 2026) and Handyman Connection 3 (Handyman Connection FDD 2026). House Doctors was down to 1 Florida outlet at the end of 2022 (House Doctors FDD 2023).

What does it cost to open a handyman franchise?

The estimates run from $101,350 at the low end (House Doctors, 2023) to $238,736 at the high end (Handyman Connection, 2026). Each franchisor estimates its own range, including the franchise fee and three months of working funds.

Mr. Handyman franchisees paid an average initial fee of $62,355 in 2025, between $28,483 and $78,591 depending on territory size and discounts (Mr. Handyman FDD 2026). Ten years earlier its standard fee was $49,900 and its investment estimate started at $106,500 (Mr. Handyman FDD 2016). Between the two documents the low end of the investment rose 52% and the fee 34%, in nominal dollars (our calculation). Handyman Connection raised its royalty to 6% from 5% in 2025 and cut its brand fund contribution to 2% from 3% (Handyman Connection FDD 2026). Its investment estimate includes an AI virtual estimating tool at $70 to $717 a month (Handyman Connection FDD 2026).

What do handyman franchises report in sales?

The 57 single-unit Mr. Handyman franchisees that reported for all of 2025 had average gross sales of $773,574 and median gross sales of $580,422 (Mr. Handyman FDD 2026). The 27 U.S. Handyman Connection franchisees that reported for the full year averaged $575,120, with a median of $448,600 (Handyman Connection FDD 2026), and their average job was $1,284 (Handyman Connection FDD 2026). The top quarter of single-territory Ace Handyman Services franchises, 19 territories, averaged $775,337 in total revenue (Ace Handyman Services FDD 2026).

These are Item 19 figures: franchisee-reported, unaudited and limited to outlets open for the whole year, so closed and new outlets are left out. House Doctors' 2023 figures rest on a survey answered by 18 franchisees, 78.26% of its 23 active businesses (House Doctors FDD 2023).

Handyman work proper is the biggest single line. It made up 44.81% of the service items Handyman Connection franchisees quoted in 2025, ahead of electrical (8.72%), plumbing (8.50%) and doors (8.34%), as franchisees categorised them in the franchisor's system (Handyman Connection FDD 2026).

What do handyman franchisors say about marketing funds and video?

Each of these brands takes a national marketing fee of 2% of sales on top of the royalty, and the documents show most of it going to media. In 2025, 72% of Mr. Handyman's MAP fund went to digital and other media placement and 23% to production (Mr. Handyman FDD 2026). Its MAP fees may be used, with a 10% administrative fee, for "preparing and producing video, audio, and written materials" (Mr. Handyman FDD 2026). Mr. Handyman also requires local marketing spending of at least $60,000 in a franchisee's first year and $75,000 in the second (Mr. Handyman FDD 2026).

Ace Handyman Services spent 57.9% of its 2025 national brand fund on media placement and 17.3% on first-party marketing (Ace Handyman Services FDD 2026). The remaining 20.1% went to a mixed category that includes website hosting, recruitment and "photo and video shoots", which the document does not split (Ace Handyman Services FDD 2026). Its top-quartile single territories spent an average of $48,639 on local marketing in 2025 (Ace Handyman Services FDD 2026). Handyman Connection put 39% of its 2025 brand development fund into media and promotion and 22% into production; its Item 11 lists videography among the fund's uses (Handyman Connection FDD 2026).

What do Angi and Frontdoor disclose about handyman work?

Angi, then ANGI Homeservices, bought Handy, a platform for booking "primarily cleaning and handyman services", on October 19, 2018 (ANGI Homeservices 10-K 2018), for total consideration of $165.5 million (ANGI Homeservices 10-K 2018). Angi sells leads and booked jobs to home-service pros, so its figures come from a seller into the market.

In its 2025 annual report Angi counted about 111,000 average monthly active pros across more than 500 categories in the fourth quarter (Angi 10-K 2025). Consumers used an Angi business to find a pro for about 16 million projects in 2025 (Angi 10-K 2025). U.S. service requests fell 10% to 15,543 thousand (Angi 10-K 2025), and revenue fell to $1,030,535 thousand from $1,358,748 thousand in 2023 (Angi 10-K 2025). Angi does not report a handyman category on its own.

Frontdoor, the home warranty company, dispatches about 3.8 million service requests a year to a network of about 17,000 independent contractor firms (Frontdoor 10-K 2025). Its 2025 annual report does not use the word handyman, and its 2024 acquisition was 2-10 Home Buyers Warranty, not HomeServe.

How often do public companies mention handymen in their annual reports?

Rarely. Only 134 Form 10-K filings over the filing years 2001-2025 contained the word "handyman" or "handymen", between 1 and 11 a year (our count of EDGAR full-text search, which covers filings from 2001). The count peaked at 11 in 2022 and was 5 in 2025 (our count). The 2025 filings came from 5 registrants: Home Depot, Invitation Homes, Latch, PhenixFIN and Porch Group (our count).

These are counts of filings that the search returns, not of companies or of handyman businesses. Handyman firms are mostly small and private, and the franchisors (Neighborly, which owns Mr. Handyman; Ace Hardware; Handyman Connection) and TaskRabbit's owner IKEA file no 10-K, so none of them appear. Year is the filing year, so a 2025 filing mostly reports on fiscal 2024.

Which public companies mention handymen?

74 different SEC registrants filed at least one 10-K with the word over 2001-2025 (our count). Home Depot did so in 10 years, Invitation Homes, a single-family landlord, in 9, Reader's Digest in 7, and Angie's List in 6 (our count).

The mix has moved toward companies that sell to homeowners or own homes. Real estate, home-center retail and services registrants filed 39 of the 59 matching 10-Ks in 2017-2025, against 15 of 45 in 2001-2009 (our count). The 2017-2025 group includes Invitation Homes, Home Depot, Angi and its earlier names, IAC, Porch Group and Latch.

Some matches have nothing to do with the trade. Drug and biotech makers filed 23 of the 134 filings, and in every one the matching document is an Exhibit 10 material contract, several of them named as leases (our count). The full yearly table, with sector columns, and the list of registrants are in our CSV files.

How much do U.S. homeowners spend on home repairs and maintenance?

U.S. homeowners spent $105 billion on maintenance of the homes they live in during 2023, according to Harvard's Joint Center for Housing Studies (JCHS), which tabulates the HUD and Census American Housing Survey (AHS) (Harvard JCHS). That was up 61 percent from 2019. Average maintenance spending per owner rose from $800 in 2019 to $1,200 in 2023 (Harvard JCHS), and the share of owners who spent anything on maintenance held at 75 percent (Harvard JCHS). This is the part of the market closest to handyman work, though JCHS does not say who did the jobs.

Maintenance sits inside a much larger remodeling and repair market. JCHS's AHS-based benchmark puts owner spending on improvements and repairs at $515 billion in 2022 (Harvard JCHS) and $510 billion in 2023 (Harvard JCHS). Its October 2026 forecast, the Leading Indicator of Remodeling Activity (LIRA), expects spending to hover around $525 billion through the third quarter of 2027, with growth of just 1.5 percent (Harvard JCHS LIRA). These totals cover kitchens, roofs and additions as well as small repairs. They are not a size for the handyman market.

Lower-income owners put more of their money into upkeep. In 2023, 27 percent of improvement and maintenance spending by the lowest-income fifth of owners went to routine maintenance, such as minor plumbing or roofing repairs, against 16 percent for the highest-income fifth (Harvard JCHS).

Seller surveys report household averages. Angi, which sells homeowner leads to home pros, found that homeowners spent an average of $12,050 on all home projects in 2024 (Angi). Of that, maintenance was $1,750, down from $2,458 in 2023 (Angi), spread across an average of 5.6 maintenance projects, mostly landscaping and cleaning (Angi). Emergency projects averaged $978 (Angi). Angi's 2024 survey covered 6,961 people, fielded November 8 to 18, 2024, with averages taken from a 5,000-person general-population sample.

Thumbtack, which also sells leads to pros, models the cost of keeping up a home with hired help. Its Home Care Price Index puts that at $11,196 a year for a single-family home in Q2 2026, up 2% (Thumbtack). It is built from more than a million projects started on Thumbtack, so it estimates what hired maintenance would cost, not what owners spent.

How many U.S. homes need repairs?

More than a third. In the 2023 AHS, 36.7 percent of occupied homes, nearly 49 million households, reported at least one repair need, according to the Federal Reserve Bank of Philadelphia (Philadelphia Fed). It estimates the cost of fixing them all at $198.4 billion in 2024 dollars (Philadelphia Fed).

Most of these are small jobs. Among households with repair needs, nearly three-quarters had estimated costs under $5,000 (Philadelphia Fed). Only 4.1 percent faced repairs of $10,000 or more (Philadelphia Fed). For owner-occupied homes, 34.6 percent had a repair need and the median estimated cost was $2,031 (Philadelphia Fed). The Philadelphia Fed's costs are modelled from contractor price data (Gordian RSMeans), not from bills owners paid.

Do homeowners do small repairs themselves or hire someone?

Measured by dollars, most work goes to professionals. Professionally installed projects made up 84.1 percent of owner improvement spending in 2023, and DIY outlays fell to $64 billion, counting materials only, according to JCHS (Harvard JCHS). DIY jobs are smaller: the typical DIY project cost $2,600 in 2023, against $7,800 for the average professional project (Harvard JCHS). Small jobs are also common. Improvements costing $2,000 or less were more than half of all projects in 2023, and 82 percent of them were paid for in cash (Harvard JCHS).

Homeowner surveys from sellers show many owners try the job first. In a November 2024 survey of 993 homeowners by American Home Shield, a Frontdoor home-warranty brand, 3 in 4 said they always try to fix an issue themselves before calling a professional (American Home Shield). 17% of those DIYers said they had damaged their home or appliances doing so, at an average of $599 in extra damage (American Home Shield). Owners were most likely to need help with electrical work (71%), roofing, HVAC and plumbing (American Home Shield).

Frontdoor's own survey of 1,003 homeowners, also from November 2024, found 7 in 10 had done a DIY project in the past year and 47% did so because they could not afford professionals (Frontdoor). 42% regret a DIY project (Frontdoor). Respondents spent an average of $804 on their latest project (Frontdoor). When a project went wrong, only 15% contacted a professional (Frontdoor).

Housecall Pro, which sells software to home-service businesses, surveyed 1,100+ homeowners on February 25 and 26, 2026. 57% said they would hire a pro rather than do a repair themselves once a job costs $500 or more (Housecall Pro). The company says its non-probability sample should be read directionally.

When do homeowners call a pro, and what holds them back?

Usually when something breaks. In Housecall Pro's 2026 survey, 58% contact a pro after a sudden problem or system failure, and 51% wait until a smaller issue gets worse (Housecall Pro). 79% expected to repair or replace at least one home system in 2026, led by plumbing (Housecall Pro). American Home Shield found 87% of owners had an issue in the past year that needed a professional (American Home Shield), with an average of two maintenance issues and a most recent bill of $1,670 (American Home Shield). Plumbers were the pros owners called most often (52%) (American Home Shield).

Cost is the main brake. 59% of owners in the American Home Shield survey had put off necessary repairs because of cost (American Home Shield), and 33% said they could not afford an emergency repair over $1,000 (American Home Shield). In Housecall Pro's survey, 41% had postponed a repair that later cost more (Housecall Pro). In Angi's 2024 survey, 43% reported more stress about repairs and maintenance (Angi) and 61% worried about affording them in 2025 (Angi). Routine maintenance was still the most anticipated project for 2025, named by 36% (Angi).

Demand is cooling. HIRI found only 38% of homeowners had completed a project in the prior 90 days in Q2 2026, its lowest reading since tracking began in 2024 (HIRI). The share saying it is a bad time to start even a project under $5,000 rose to 34% (HIRI). HIRI's public post gives no sample size.

How do homeowners find and choose a handyman?

Mostly through people they already trust, by the surveys' own accounts, but the one survey that measures how owners found the pro they hired (the Home Improvement Research Institute's tracker) is for members only, so we leave its figures out. American Home Shield says most owners rely on Google first, then family and friends, but prints no percentage.

Finding someone is a common problem. More than half (54%) of homeowners in Angi's 2024 survey struggled to find skilled professionals (Angi).

Service experience counts as much as price. In Housecall Pro's October 2025 survey of 1,040 homeowners, over 70% would pay more for a pro with a better service reputation (Housecall Pro), 80% factor in online booking (Housecall Pro), and 73% would refer a business after excellent service (Housecall Pro).

What do handyman jobs cost, according to the platforms that sell them?

A few hundred dollars per job, by the platforms' own figures. These are prices on each platform's own jobs, published by companies that sell those jobs or leads. They are not independent market averages.

Angi says its cost pages are written with automation technology and checked by an editor. Thumbtack and HomeGuide do not say how many jobs their ranges cover. Florida has city pages only for Orlando and Tampa; Angi publishes none for Palm Beach, Broward or Martin counties.

Software sellers see the same small-job pattern. Jobber, which sells software to home-service businesses, reported revenue in its Contracting segment up 6.4% year over year in June 2026 as urgent repair jobs picked back up (Jobber). Jobber does not report handyman businesses separately.

How common are home repair and home improvement complaints?

The Federal Trade Commission's Consumer Sentinel Network logged 81,925 reports in its Home Improvement, Repair, and Solar category in 2024 (FTC Consumer Sentinel Data Book 2024). That was the 16th-largest of all report categories and 1.27% of all Sentinel reports (FTC). Among reports that are neither fraud nor identity theft, the category ranked No. 6 (FTC). Sentinel counts reports that consumers file with the FTC and its data contributors (the BBB, state agencies and others). The reports are unverified and self-selected, so they show what people complained about, not how often scams happen. The category is also wider than handyman work: it covers defective furniture and appliances, home warranties, home security devices and solar as well as repair services and contractors.

The count has fallen two years running. The 2024 Data Book puts the category at 95,198 reports in 2022 and 87,063 in 2023 (FTC). The 2023 Data Book printed 82,711 for 2023 under the older name "Home Repair, Improvement and Products" (FTC Data Book 2023). The FTC renamed the category and restated the year, so the two 2023 figures differ by definition, not by error. As of November 2026 the FTC had not posted a 2025 Data Book on its reports page; the agency's March 2026 testimony gave 2025 fraud totals but no home repair figure.

The narrower subcategory that sits closest to contractor and repair-service complaints is much smaller. It drew 11,408 reports in 2024, after 12,313 in 2023 and 10,573 in 2022 (FTC). Home repair rarely shows up in a state's top ten in Sentinel data: on the 2023 state pages it appears only for Tennessee, at 3% of that state's fraud and other reports (FTC). Florida's list does not include it.

How much do home improvement scam victims lose?

People who reported a home improvement scam to BBB Scam Tracker in 2025 lost a median of $1,405 (BBB Institute for Marketplace Trust). That was the fourth-highest median loss of any scam type and down from $1,800 in 2024 (BBB). Among the costliest 10% of home improvement reports, the median loss was $14,050, third-highest of any scam type (BBB). Most reporters lost money: 69.1% did in 2025, against 70.1% in 2024 (BBB).

The BBB ranks home improvement as the fifth-riskiest scam type in both 2025 and 2024, with a Risk Index of 96.2 in 2025 (BBB Scam Tracker Risk Report). The index multiplies how often a scam is reported, how often reporters lose money and the median loss. Home improvement reports are a small share of the total, 0.9% in 2025 against 1.4% in 2024 (BBB), out of more than 146,000 scam reports that Scam Tracker published that year (BBB). Scam Tracker is a self-reported, crowdsourced database run by the BBB's nonprofit foundation, and it covers the United States and Canada. In Canada, home improvement rose to the second-riskiest scam, with 81.0% of reporters losing money (BBB). The BBB describes the typical scheme as door-to-door offers of quick, cheap repairs, often after a storm, followed by no work, shoddy work or invented problems that raise the price.

Where does home improvement rank in state consumer complaint lists?

Home improvement is the top consumer complaint in Tennessee and ranks second or third in several other states. Each office counts the written complaints it received in a calendar year, and each defines the category its own way, usually covering contractors broadly (remodeling, roofing, heating and cooling) rather than handymen alone.

The counts moved in different directions. Illinois fell from 2,256 in 2024 to 2,014 in 2025 and dropped from first to second; Iowa fell from 332 to 247; New York rose from 1,225 to 1,349. Wisconsin DATCP, the state's consumer protection agency, says its home improvement complaints were about quality of work, charges for work not done, delays and failure to disclose lien rights (Wisconsin DATCP).

Nationally, the Consumer Federation of America, an association of consumer groups, merges the top-ten lists that state and local agencies send it. For 2023 complaints, from 33 agencies in 24 states, Home Improvement Repairs and Contractors ranked No. 2, behind auto sales and repair (Consumer Federation of America). The 2024-complaints report drew on 41 agencies in 31 states (CFA). The 2025-complaints report drew on 23 agencies in 17 states and Washington, D.C. (CFA). It folded home improvement contractors into a broader Professional Services category, which ranked No. 3 (CFA). The agencies use no common categories and report no counts to CFA, so the list is a ranking of rankings.

What does Florida do about unlicensed contractors?

Florida's Department of Business and Professional Regulation (DBPR) investigated 4,853 unlicensed activity complaints in 2025 and completed 2,026 unlicensed activity enforcement actions (Florida DBPR). Its unlicensed activity program ran 853 sweeps, stings and outreach events that year (Florida DBPR). These figures cover every profession DBPR regulates, not only construction. Florida has no handyman licence, so a handyman who takes on licensed trade work can be cited under these programs.

In 2024 DBPR ran eight proactive operations with local police, producing 110 investigations and 107 citations (Florida DBPR). The largest followed Hurricanes Helene and Milton. A two-week operation with the Pinellas County Sheriff's Office led to more than 50 arrests (Florida DBPR), and DBPR says it saved homeowners more than $250,000 (Florida DBPR). The people arrested had sought payment for 85 plumbing, electrical, air conditioning, roofing and structural repair projects (Florida DBPR). In hurricane-hit Lee County, a two-day undercover operation in January 2025 charged 9 people with unlicensed contracting and felony state-of-emergency violations (Florida DBPR). Pinellas County's own consumer protection office posted and verified more than 450 signs warning homeowners against unlicensed contractors and kept running stings through April 2025 (CFA, reporting Pinellas County).

How much work can a Florida handyman do without a contractor licence?

Jobs under $2,500. Florida Statutes s. 489.103(9) exempts work "of a casual, minor, or inconsequential nature" when the total contract price for labor, materials and everything else is under that amount (Florida Statutes 489.103). The ceiling has two catches written into the same subsection. It does not apply when a job is part of a larger operation or is cut into contracts of less than $2,500 to evade the law (Florida Statutes 489.103). It also does not apply to anyone who advertises as a contractor or claims to be qualified to contract (Florida Statutes 489.103). A handyman ad or video that calls the business a contractor loses the exemption, whatever the job size.

Florida also stops counties and cities from licensing handymen. Since the 2021 preemption law, s. 489.117(4) lists handyman services among the job scopes for which a local government may not require a state or local licence, next to painting, flooring, cabinetry, pressure washing and caulking (Florida Statutes 489.117). A person whose work does not match a state contractor category is not required to register with the Construction Industry Licensing Board (Florida Statutes 489.117), and a local government may not require a state or local license to obtain a permit for that work (Florida Statutes 489.117). Plumbing, electrical, HVAC, roofing and structural work still need a state licence at any price.

What are the penalties for unlicensed contracting in Florida?

A criminal charge and fines of up to $10,000. Contracting without a licence is a misdemeanor of the first degree under s. 489.127 (Florida Statutes 489.127); doing it during a state of emergency declared by the Governor, such as after a hurricane, is a felony of the third degree (Florida Statutes 489.127). Local code enforcement can cite an unlicensed contractor for up to $2,000 per citation (Florida Statutes 489.127), and the Department of Business and Professional Regulation (DBPR) may add an administrative fine of up to $10,000 (Florida Statutes 489.13). Licensed contractors, for their part, must print their licence number in each offer of services, bid, contract or advertisement, "regardless of medium" (Florida Statutes 489.119), which reaches video ads too.

What does Florida's licensing agency say a handyman may do?

DBPR has no handyman licence and no handyman rule. Its clearest public statement is a June 2016 press release on a sting in Citrus County, where DBPR contacted people advertising as "Handyman" or "Home Repair" on social media (Florida DBPR). The release quotes the county licensing division: a handyman may do painting, trim work, cabinetry, and flooring without a licence (Florida DBPR). Those arrested had agreed to replace exterior doors and windows, or to do electrical, air conditioning or plumbing work. The release predates the 2020 rise of the exemption to $2,500 and the 2021 local-licence preemption.

Do Palm Beach, Martin or Broward counties license handymen?

None of the county pages read on November 5, 2026 lists a handyman licence, and state law now bars one. Palm Beach County requires a local business tax receipt of anyone selling services in the county, including one-person and home-based businesses; the Tax Collector says the receipt does not regulate a business or guarantee the quality of its work (Palm Beach County Tax Collector). Martin County's licensing division says all its contractors must be licensed and insured (Martin County) and warns that an occupational license does not qualify as a contractor licence (Martin County). Broward County's website blocks AI crawlers in its robots.txt, so its pages were not read for this section.

How much can an unlicensed handyman charge for a job in California?

Under $1,000 for the whole project, labor and materials included, and only for work that needs no building permit (Business and Professions Code 7048) (California B&P 7048). The California Contractors State License Board says the limit rose from $500 to $1,000 on January 1, 2025, under Assembly Bill 2622, and that the unlicensed person may not employ anyone on the job (CSLB). Splitting a larger job into smaller contracts does not qualify.

California also limits handyman advertising. Under B&P 7027.2 an unlicensed person may advertise only for projects under $1,000, and every ad must state that the person is not licensed (California B&P 7027.2). The rule names no medium, so it covers video ads and social posts as well as print.

What does Google require of handymen who advertise on Local Services Ads?

Google lists Handyman as its own Local Services Ads category. Its requirements page says screening for the category can include business and owner background checks, business registration checks, General liability insurance and state-level business and owner licences, each marked "Select users only" (Google Local Services Ads Help). Google's general page says screening for directly advertising businesses varies by category and region but may include license, insurance, and background checks (Google Local Services Ads Help). Google does not publish how many handyman advertisers pass or fail.

What federal rules and guidance apply to hiring a handyman?

The Federal Trade Commission's consumer article on hiring a contractor (read through a May 2021 Internet Archive capture, since ftc.gov refuses scripts) says Many states, but not all require contractors to be licensed or bonded (FTC). It tells homeowners to ask for at least three clients with similar projects as references (FTC), and lists as warning signs a contractor who only accepts cash, asks for full payment up front, or asks the homeowner to pull the permits (FTC).

The FTC's Cooling-Off Rule (16 CFR Part 429) covers in-home sales of $25 or more, and $130 or more at other places away from the seller's business (eCFR 16 CFR 429). A buyer may cancel a covered sale until midnight of the third business day after the transaction (eCFR 16 CFR 429). Emergency repairs that the buyer asks for are excluded.

What is the handyman limit in each state?

The 19 states in the table below set the line in three ways. Some exempt small jobs under a dollar ceiling, from under $600 in Michigan to under $7,000 in Utah. Some set a high threshold for a general licence, such as $40,000 in North Carolina. Others make every home improvement contractor register, whatever the job size. Each row comes from the state's statute or licensing agency page, read on November 5, 2026. Trade work (plumbing, electrical, gas, HVAC) needs a trade licence at any value in every state listed, and cities and counties can add their own rules except where state law bars them, as Florida's does.

Several states often named in handyman guides are missing because no primary page could be read. Georgia's Secretary of State and Hawaii's Legislature pages blocked scripted access. Virginia's code site disallows AI crawlers in its robots.txt. Arkansas's licensing board pages returned errors. No Texas state agency page that says Texas has no general contractor licence turned up. The figures for those states that circulate on licensing-guide and software-seller sites are not repeated here.

What do the popular handyman numbers really say?

Most of the handyman figures repeated online in 2026 trace back to a paywalled market-research summary, to a roundup that names no source, or to a source that says something else. We traced five of them through earlier editions in the Internet Archive and through the links the repeaters give. For each one: the claim, where it came from, what it measured, and what to use instead.

"The handyman industry is worth $X billion and grows X% a year"

The claim as repeated. The dollar figure depends on who is asked. House Doctors, a handyman franchisor, tells prospective franchisees the U.S. market "is currently valued at $273 billion" (House Doctors, 2026 capture). A SharpSheets post of August 2024 said "as per IBIS" the market was $265 billion (SharpSheets, 2024 capture), and a few paragraphs later that it was worth $256 billion in 2023 with "about 1.4 billion handyman businesses", four times the U.S. population (SharpSheets). Plyrium, a contractor software seller, wrote in May 2026 that IBISWorld lists the industry at $368.2B in 2025 (Plyrium). ZipDo's roundup says $50 billion in 2023, growing 3.2% a year to 2030, with no source named (ZipDo). InvoiceOwl, an invoicing software seller, says $4.5 billion in 2022 (InvoiceOwl).

Where it came from. The large U.S. figures come from IBISWorld, a market-research firm that sells the report. Its free summary of April 2026 says revenue is "expected to reach $365.4 billion in 2026" after growing at a 2.6% compound annual rate from 2021 (IBISWorld). Its July 2025 edition gave $352.4bn for 2024 and $355.3bn for 2025 (IBISWorld, 2025 capture). The figures shift between editions, and the method sits behind the paywall, which we did not bypass. Before this report appeared in the Archive in May 2024, IBISWorld's handyman coverage was a franchise report: a 2016 capture shows revenue of $3bn across 490 franchised businesses (IBISWorld, 2016 capture).

What it measured. IBISWorld files the industry under its own code OD4069, not a Census NAICS code. It defines handymen as workers using "the skills of two or more maintenance or craft occupations" to keep machines, equipment or buildings in repair (IBISWorld). That is the BLS wording for general maintenance and repair workers, most of whom work in-house for landlords, schools and hospitals. It counts 529k businesses in 2026 (IBISWorld). The global vendors disagree by a factor of a thousand. Future Market Insights valued the global market at US$ 339.0 Mn in 2022 (FMI, 2022 capture), US$ 390.9 million in 2023 (FMI, 2023 capture) and USD 530.5 million in 2025, growing 16.0% a year (FMI). TechSci Research puts the global market at USD 411.95 Billion in 2025 (TechSci). WifiTalents prints USD 339.07 billion for 2022 with no source (WifiTalents). Nimble AppGenie, an app developer, prints $152.8 billion for global residential handyman services in 2023 (Nimble AppGenie). Amenify, which sells handyman services, relabelled FMI's global $390.9 million as the U.S. market (Amenify).

What to use instead. There is no official "handyman industry" total. Census files handyman firms under several NAICS codes, so Census receipts for those codes, labelled as shared with other trades, are the checkable figures. Any vendor number should be quoted with its vendor, edition, scope (U.S. or global) and unit.

"X% of homeowners hire a handyman each year"

The claim as repeated. ZipDo says 65% of U.S. homeowners hire a handyman at least once a year (ZipDo). Nimble AppGenie gives a range of 64 – 78% (Nimble AppGenie). WifiTalents says the average household hires a handyman 1.5 times a year and that 82% of homeowners tried a DIY project before calling one in 2023 (WifiTalents). None of them names a survey, a sample or field dates.

Where it came from. The 80% version has a link trail. WebFX, a marketing agency, lists that 80% of American households will need handyman services at least once a year and links to Amenify (WebFX). Amenify's December 2023 post says "approximately 80% of American households are predicted to need handyman services" and links to Future Market Insights' report page (Amenify). The FMI captures from November 2023, December 2023 and February 2024 contain no such figure. Older still, a 2008 Mr. Handyman press release cited "U.S. Census Bureau data" showing that six out of 10 homeowners have home improvement lists (Mr. Handyman via franchising.com). It named no table, and we did not find one.

What it measured. Nothing we could find. The 80% is a "need" figure, not a hiring rate, and it changes from households to homeowners as it moves between sites. The nearest survey owner's statement is the Home Improvement Research Institute's, a research association funded by manufacturers and retailers. In 2021 it wrote that 68% of its respondents did projects themselves, with no sample size or dates given (HIRI).

What to use instead. No survey owner we found publishes the share of homeowners who hire a handyman in a year. Use named surveys with their n, field dates and sponsor (the homeowners section of this page), and say they measure projects or DIY habits, not handyman hiring.

"There are X handymen in the U.S." and "handymen earn $X an hour"

The claim as repeated. Counts on the pages we read run from Zippia's 90,976 handymen (Zippia, 2025 capture), repeated by InvoiceOwl as 91,120 (InvoiceOwl), to ZipDo's 1.2 million self-employed handymen (ZipDo) and WifiTalents' 1.3 million independent handyman businesses (WifiTalents). Amenify says around 162,000 firms (Amenify). Pay claims vary the same way: Jobber, a field-service software seller, says the average handyman earns about $53,009 a year, with no source named in the passage (Jobber).

Where it came from. Two sources sit under most of the numbers. Zippia's count is its own estimate from resume and job-title data. The larger counts and many wage figures relabel BLS's occupation 49-9071, maintenance and repair workers, general. ServGrow, a field-service software seller, presents BLS's May 2025 total of 1,529,700 jobs as the number of handymen (ServGrow) and BLS's mean of $25.86 an hour as handyman pay (ServGrow).

What it measured. BLS's 49-9071 counts wage and salary jobs, mostly in-house maintenance staff at apartment owners, schools, hospitals and factories. It leaves out the self-employed, who make up much of the handyman trade. Hourly figures also mix wages with customer prices. HomeGuide, a lead seller, tells homeowners a handyman charges a $50 – $80 hourly rate (HomeGuide). That covers travel, tools, insurance and overhead; it is not what a handyman takes home.

What to use instead. BLS OEWS for 49-9071 with its industry staffing pattern, which shows how few work for contractors, and Census Nonemployer Statistics for the self-employed (the workforce section of this page). Label customer rates as prices.

"Aging homes and aging homeowners drive handyman franchise growth"

The claim as repeated. Handyman franchisors have used this line for at least 18 years. Mr. Handyman's September 2008 release said 75 percent of American homes were over 25 years old, in a "$100 billion home service industry", with no source for either figure (Mr. Handyman via franchising.com). The same release said system-wide revenues exceeded $63 million in 2007 (Mr. Handyman). A 2013 House Doctors release said NAHB reports aging-in-place modification is the "fastest growing segment" of residential remodeling, with no survey or date named (House Doctors via franchising.com). Plyrium wrote in 2026 that the median owner-occupied home "hit 43 years in 2024", citing NAHB (Plyrium).

Where it came from. The housing-age figures come from the Census Bureau's American Community Survey, often through the National Association of Home Builders' economists. NAHB's own post says the median age of owner-occupied homes reached 42 years in 2024 (NAHB Eye on Housing). The repeater added a year.

What it measured. The age of the housing stock, which is a reasonable sign of repair demand. It is not a measure of handyman hiring or franchise growth. The franchise growth claims are the franchisors' own and are unaudited in press releases.

What to use instead. Census ACS housing age (with NAHB named if it is their tabulation), and franchise disclosure documents' Item 20 outlet counts for franchise growth (the franchisors section of this page).

"Video lifts conversions 80%"

The claim as repeated. Treehouse Marketing, a contractor marketing agency, told contractors in 2020 that "according to Eyewide Digital" a landing-page video can raise conversion by up to 80% (Treehouse Marketing). The source it means is EyeView Digital. On the handyman marketing pages we read (Beverly Boy's handyman franchise page, Slamdot, 99calls, Bulletproof Handyman), the 80% figure did not appear.

Where it came from. The trail starts with EyeView, which made and tested videos for its clients. A blog post of December 4, 2008 said visitors to eToro's site who viewed EyeView's video were 20% more likely to download the product. That compared viewers with non-viewers, who chose for themselves whether to watch (EyeView, 2009 capture). The first 80% figure we found is in a post of February 10, 2009. It said viewers of EyeView's videos for UMOO were 80% more likely to become depositing users, the same kind of comparison (EyeView). In November 2009 a TutorVista manager said the first test on one landing page "boosted conversion by over 80 percent" (EyeView). EyeView's case study gave that one A/B test, with the video autoplaying for first-time visitors, as an 86 percent increase (EyeView).

How it changed. EyeView's 2010 white paper said that "in some cases" the boost was over 80% (EyeView white paper). It reported the eToro split test, earlier told as 20%, as almost 32 percent (EyeView white paper). By August 2010 Unbounce, a landing-page software seller, wrote that "a study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%" (Unbounce, 2010 capture). That dropped "in some cases" and the single-client scope. By 2020 the contractor version had misspelled the source's name.

What to use instead. Unbounce's own 2021 analysis of about 35,000 customer landing pages in each of three periods found that video had a "minimal or negative" effect on conversion, whatever the goal (Unbounce, 2021). No handyman-specific test of video on conversion was found. A business's own split test of a page with and without video is the measure that applies to it.

Every popular claim our research pages trace, 763 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about handyman video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 470 figures from 71 publishers.

On November 5, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS occupation wage estimates (through the BLS data API), Employment Projections and the Occupational Outlook Handbook (bls.gov pages through Internet Archive copies, because bls.gov refuses automated requests) and the Quarterly Census of Employment and Wages; Census County Business Patterns, Nonemployer Statistics and the 2022 Economic Census (through the Census data API) and the 2022 NAICS Manual; Florida Statutes and the licensing statutes and agency pages of 18 other states, Palm Beach and Martin county pages, Google’s Local Services help pages, FTC guidance and 16 CFR part 429 on eCFR; the 10-K filings of Angi and Frontdoor and the franchise disclosure documents of Mr. Handyman, Ace Handyman Services, Handyman Connection, House Doctors and Handyman Pro in Minnesota’s public CARDS database; FTC Consumer Sentinel Data Books, BBB’s Scam Tracker report, the Consumer Federation of America and state attorney general complaint reports, and Florida DBPR releases; Harvard’s Joint Center for Housing Studies, the Philadelphia Fed and the cost guides and surveys of Angi, Thumbtack, HomeGuide, Taskrabbit, Frontdoor, American Home Shield, Housecall Pro and Jobber; Pew, YouTube, Google, retailers and peer-reviewed studies (PubMed abstracts re-read through the National Library of Medicine’s E-utilities); and the pages behind each popular claim. Our registration counts come from the open-data APIs of Washington L&I, the Oregon Construction Contractors Board, Connecticut’s Department of Consumer Protection and the City of Buffalo, our 10-K counts from EDGAR full-text search, and our YouTube figures from the YouTube Data API. We left out HomeAdvisor, Broward County, Virginia’s code site, the Vermont attorney general and several repeaters (robots rules), Georgia, Hawaii and Arkansas licensing pages (bot walls), IBISWorld’s and HIRI’s full reports (paid or members-only), and four HIRI figures we could read only as relayed by Angi.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• No federal count of handymen. BLS has no handyman occupation: the nearest, general maintenance and repair workers, mostly counts in-house staff at apartments, schools, hotels and hospitals. Census files residential handyman work under residential remodelers (236118), and the nonemployer counts are only published for the wider 2361 and 2389 groups, so every industry count on this page is shared context.
• Our YouTube read follows YouTube’s ranking. The 571 videos are what YouTube’s search returned for ‘handyman’, ‘home repair’ and ‘handyman business’ (the top 200 of each), sorted by views with no country filter, on November 5, 2026. It is not a census of handyman video, view counts are lifetime snapshots that include views from ads, and we sorted 191 channels by hand from their public text. The bare ‘handyman’ search is mostly children’s video, and one channel holds 58.7% of handyman businesses’ views.
• Registration counts count paperwork. Only Washington has a handyman class; the Oregon and Connecticut counts match ‘handy’ in business names, which misses handymen trading under other names. The registers change daily.
• Prices and franchise figures come from sellers. Angi, Thumbtack, HomeGuide and Taskrabbit sell handyman jobs or leads, and their cost guides use their own data and methods; franchisors’ disclosure documents describe their own systems. They are third-party figures, not Mark Studios prices.
• Complaint counts are self-reported. FTC, BBB and attorney general figures count reports people chose to file, under category names that changed between editions. No source we found measured whether video wins handyman customers.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/handyman-video-statistics#DRV-203. To cite the page as a whole:

Mark Studios. "Handyman Video Statistics." Last verified Nov 5, 2026. https://www.markstudios.com/research/handyman-video-statistics

@misc{markstudios_handyman_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{Handyman Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/handyman-video-statistics},
  note = {Last verified 2026-11-05}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. Frontdoor, Inc. (survey owner; sells home warranties and the Frontdoor app's video chats with repair experts), Survey Reveals Why 98% of Americans are Tackling DIY Home Projects (2025-01-15). Accessed 2026-11-05.
2. Pew Research Center, Many Turn to YouTube for Children's Content, News, How-To Lessons (2018-11-07). Accessed 2026-11-05.
3. Pew Research Center, Which social media platforms are most popular (chart data for 'Americans' Use of Social Media in 2026') (2026-10-19). Accessed 2026-11-05.
4. YouTube (Google), The global campus: How YouTube is empowering learners everywhere (2026-04-28). Accessed 2026-11-05.
5. YouTube (Google), Home improvement: YouTube creators are the new masters of the makeover (2025-09-17). Accessed 2026-11-05.
6. Google (Think with Google), DIY's Digital Makeover: Understanding Today's Do-It-Yourself Shopper (2013). Accessed 2026-11-05.
7. Google (Think with Google), I Want-to-Do Moments: From Home to Beauty (2015-05). Accessed 2026-11-05.
8. Google (Think with Google), Home renovation video watch time data (2018). Accessed 2026-11-05.
9. Google (Think with Google Canada), In Canada, Do-It-Yourself Becomes Do-It-Yourself-With-Your-Smartphone (2016). Accessed 2026-11-05.
10. Lowe's Companies, Inc. (retailer; sells tools, materials and installation services), Lowe's Debuts a New Way to Teach Millennials How to Make Basic Home Repairs, Helping Homeowners Build DIY Confidence and Save on Costs (2023-11-10). Accessed 2026-11-05.
11. Lowe's Companies, Inc. (retailer; sells tools, materials and installation services), Lowe's Reimagines DIY Learning and Experiences with Launch of DIY-U by Lowe's (2022-02-28). Accessed 2026-11-05.
12. The Home Depot (retailer; sells tools, materials and installation services), Half Million Kids Workshop Kits Donated to Nonprofits; New Live-Stream and Digital Workshops (2020-08-11). Accessed 2026-11-05.
13. Housecall Pro (software seller to home service businesses), Home Service Customer Service Report: Trends & Statistics (2025-12-10). Accessed 2026-11-05.
14. CompanyCam (software seller; photo and video documentation app for contractors), About CompanyCam (undated). Accessed 2026-11-05.
15. Eye News (Chean and UK Midlands Ophthalmology Trainees Research Collaborative), Are social media promoting ocular protection in the community? (2024-06-03). Accessed 2026-11-05.
16. International Journal of Environmental Research and Public Health (Rogasch and Bergner, German Federal Institute for Risk Assessment), Monitoring Emerging Risks for Consumers: DIY Projects Using Epoxy Resins in YouTube Videos (2026-05-28). Accessed 2026-11-05.
17. Journal of Burn Care & Research (Russo et al., University of Michigan), Shocked Though the Heart and YouTube Is to Blame-The Rising Incidence of Accidental Trans-cardiac Electrocution From Do-It-Yourself Fractal Wood Art, and a Call to Action (2021-03-04). Accessed 2026-11-05.
18. Electrical Safety First (UK electrical safety charity), New generation of 'YouTube DIYers' seek to add value to their homes – but overconfidence is putting them at risk (2014-10-13). Accessed 2026-11-05.
19. Washington State Department of Labor & Industries, L&I Contractor License Data - General (data.wa.gov dataset m8qx-ubtq) (undated). Accessed 2026-11-05.
20. Washington State Department of Labor & Industries, L&I Contractor License Data - General (data.wa.gov dataset m8qx-ubtq) (undated). Accessed 2026-11-05.
21. Oregon Construction Contractors Board, CCB Active Licenses (data.oregon.gov dataset g77e-6bhs) (undated). Accessed 2026-11-05.
22. Connecticut Department of Consumer Protection, Home Improvement Contractor Licenses (Includes Active and Inactive) (data.ct.gov dataset 5r9m-qgni) (undated). Accessed 2026-11-05.
23. City of Buffalo Department of Permit & Inspection Services, Licensed Contractors in the City of Buffalo (General, Home, Handyman, Light Commercial) (data.buffalony.gov dataset xu7s-vsr5) (undated). Accessed 2026-11-05.
24. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
25. U.S. Bureau of Labor Statistics, Table 1.2 Occupational projections, 2025-35, and worker characteristics, 2025 (2026-08-27). Accessed 2026-11-05.
26. U.S. Bureau of Labor Statistics, General Maintenance and Repair Workers, Occupational Outlook Handbook (2026-08-27). Accessed 2026-11-05.
27. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
28. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
29. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
30. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
31. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
32. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
33. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
34. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
35. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
36. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
37. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
38. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
39. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
40. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
41. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
42. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
43. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
44. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
45. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
46. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
47. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
48. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (2026). Accessed 2026-11-05.
49. U.S. Census Bureau (Executive Office of the President, Office of Management and Budget), North American Industry Classification System, United States, 2022 (2022). Accessed 2026-11-05.
50. U.S. Census Bureau, 2022 Economic Census: Product lines by industry (Census Data API, ecnnapcsind) (2025). Accessed 2026-11-05.
51. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 236118 (CSV) (2026-09). Accessed 2026-11-05.
52. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 23899 (CSV) (2026-09). Accessed 2026-11-05.
53. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 561790 (CSV) (2026-09). Accessed 2026-11-05.
54. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API) (2025). Accessed 2026-11-05.
55. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API) (2025). Accessed 2026-11-05.
56. U.S. Census Bureau, 2024 Nonemployer Statistics (Census Data API, nonemp) (2026). Accessed 2026-11-05.
57. U.S. Census Bureau, 2023 Nonemployer Statistics (Census Data API, nonemp) (2025). Accessed 2026-11-05.
58. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API) (2025). Accessed 2026-11-05.
59. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API) (2025). Accessed 2026-11-05.
60. U.S. Census Bureau, 2022 Economic Census: Industry statistics (Census Data API, ecnbasic) (2024). Accessed 2026-11-05.
61. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API) (2025). Accessed 2026-11-05.
62. U.S. Census Bureau, County Business Patterns: 2023 (Census Data API) (2025). Accessed 2026-11-05.
63. Ace Handyman Franchising, Inc. (Ace Handyman Services, owned by Ace Hardware; franchise disclosure document filed with the Minnesota Department of Commerce), Ace Handyman Franchising, Inc. (Ace Handyman Services) Franchise Disclosure Document, Clean FDD 2026, Minnesota CARDS file 4559 (document 36833-202606-01) (2026-06-05). Accessed 2026-11-05.
64. Mr. Handyman SPV LLC (Mr. Handyman, a Neighborly brand; franchise disclosure document filed with the Minnesota Department of Commerce), Mr. Handyman SPV LLC (Mr. Handyman) Franchise Disclosure Document, Clean FDD 2026, Minnesota CARDS file 9590 (document 36185-202604-02) (2026-04-23). Accessed 2026-11-05.
65. Trident Investment Partners, Inc. (Handyman Connection; franchise disclosure document filed with the Minnesota Department of Commerce), Trident Investment Partners, Inc. (Handyman Connection) Franchise Disclosure Document, Clean FDD 2026, Minnesota CARDS file 7302 (document 35507-202603-01) (2026-03-14). Accessed 2026-11-05.
66. Mr. Handyman International, LLC (Mr. Handyman; franchise disclosure document filed with the Minnesota Department of Commerce), Mr. Handyman International, LLC (Mr. Handyman) Franchise Disclosure Document 2016, Minnesota CARDS file 4075 (document 1878-201606-02) (2016-06-01). Accessed 2026-11-05.
67. House Doctors, LLC (franchise disclosure document filed with the Minnesota Department of Commerce), House Doctors, LLC Franchise Disclosure Document, Clean FDD 2023, Minnesota CARDS file 10152 (document 27120-202303-07) (2023-03-17). Accessed 2026-11-05.
68. Handyman Pro, LLC (franchise disclosure document filed with the Minnesota Department of Commerce), Handyman Pro, LLC Franchise Disclosure Document, Clean FDD 2021, Minnesota CARDS file 8650 (document 17528-202104-07) (2021-04-27). Accessed 2026-11-05.
69. ANGI Homeservices Inc. (SEC Form 10-K), ANGI Homeservices Inc. Form 10-K for the fiscal year ended December 31, 2018 (2019-03-01). Accessed 2026-11-05.
70. Angi Inc. (SEC Form 10-K), Angi Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-20). Accessed 2026-11-05.
71. Frontdoor, Inc. (SEC Form 10-K), Frontdoor, Inc. Form 10-K for the fiscal year ended December 31, 2025 (2026-02-26). Accessed 2026-11-05.
72. Harvard Joint Center for Housing Studies, Improving America's Housing 2025: Key Facts (2025-03-20). Accessed 2026-11-05.
73. Harvard Joint Center for Housing Studies, Improving America's Housing 2025 (2025-03-20). Accessed 2026-11-05.
74. Harvard Joint Center for Housing Studies, Benchmark Update Lifts Remodeling Market Size Projections (2025-01-16). Accessed 2026-11-05.
75. Harvard Joint Center for Housing Studies, Remodeling Spending Continues to Stagnate (2026-10-22). Accessed 2026-11-05.
76. Angi Inc. (seller), Angi's 2024 State of Home Spending Report (2025-01-28). Accessed 2026-11-05.
77. Thumbtack (seller), What America's Homeowners Are Paying to Maintain Their Homes (2026-07-14). Accessed 2026-11-05.
78. Federal Reserve Bank of Philadelphia, Home Repair Costs in 2024 (Community Development brief) (2025-12). Accessed 2026-11-05.
79. Federal Reserve Bank of Philadelphia, Home Repair Costs 2025 (2025-12). Accessed 2026-11-05.
80. American Home Shield (Frontdoor, Inc.; seller), DIY, or Delay? 59% of Homeowners Procrastinate Home Repairs Due to Cost (2025). Accessed 2026-11-05.
81. Frontdoor, Inc. (seller), Survey Reveals Why 98% of Americans are Tackling DIY Home Projects (2025-01-15). Accessed 2026-11-05.
82. Housecall Pro (software seller), Housecall Pro Releases 2026 Home Spending Report (2026-05-13). Accessed 2026-11-05.
83. Home Improvement Research Institute (association), Home Improvement Activity Shows Signs of Cooling in Q2 of 2026 (2026-07-24). Accessed 2026-11-05.
84. Angi Inc. (seller), How Much Does It Cost to Hire a Handyman? [2026 Data] (2026-09-23). Accessed 2026-11-05.
85. Angi Inc. (seller), How Much Does a Handyman Cost in Orlando, FL? (2026-06-04). Accessed 2026-11-05.
86. Angi Inc. (seller), How Much Does It Cost to Hire a Handyman in Tampa, FL? (2026-06-02). Accessed 2026-11-05.
87. Thumbtack (seller), 2026 Handyman Prices (2026-11-02). Accessed 2026-11-05.
88. HomeGuide (seller), 2026 Handyman Hourly Rates | Price List & Avg. Job Cost (2023-08-29). Accessed 2026-11-05.
89. Taskrabbit (seller; Ingka Group/IKEA), Handyman Services | Hire a Local Handyman | TaskRabbit (undated). Accessed 2026-11-05.
90. Jobber (software seller), Jobber Home Service Economic Report: 2026 Q2 (2026-08). Accessed 2026-11-05.
91. Federal Trade Commission (Consumer Sentinel Network), Consumer Sentinel Network Data Book 2024 (2025-03-10). Accessed 2026-11-05.
92. Federal Trade Commission (Consumer Sentinel Network), Consumer Sentinel Network Data Book 2023 (2024-02-09). Accessed 2026-11-05.
93. BBB Institute for Marketplace Trust, 2025 BBB Scam Tracker Risk Report (2026-08). Accessed 2026-11-05.
94. Office of the Tennessee Attorney General (Division of Consumer Affairs), TN AG Division of Consumer Affairs Announces Top Ten Consumer Complaint Categories (2026) (2026-03-03). Accessed 2026-11-05.
95. Illinois Attorney General, Attorney General Raoul Recognizes National Consumer Protection Week, Announces Top 10 List of Consumer Complaints (2026) (2026-03-02). Accessed 2026-11-05.
96. Illinois Attorney General, Attorney General Raoul Recognizes National Consumer Protection Week, Announces Top 10 List of Consumer Complaints (2025) (2025-03-03). Accessed 2026-11-05.
97. Wisconsin Department of Agriculture, Trade and Consumer Protection, Wisconsin Consumers' Top Complaints of 2025 (2026-02-05). Accessed 2026-11-05.
98. Iowa Attorney General, Attorney General Brenna Bird Releases Top 10 Reported Scams and Complaints of 2025 (2026-02-19). Accessed 2026-11-05.
99. Iowa Attorney General, Attorney General Bird Warns Iowans to Look Out for Top 10 Reported Complaints of 2024 (2025-03-31). Accessed 2026-11-05.
100. New York State Office of the Attorney General, Attorney General James Releases Top 10 Consumer Complaints of 2025 (2026-03). Accessed 2026-11-05.
101. New York State Office of the Attorney General, Attorney General James Releases Top 10 Consumer Complaints of 2024 (2025-03). Accessed 2026-11-05.
102. Consumer Federation of America (association of consumer groups), Top Ten Consumer Complaints For 2023 (2024-06-03). Accessed 2026-11-05.
103. Consumer Federation of America (association of consumer groups), 2024 Consumer Complaint Survey Report (June 2025) (2025-06). Accessed 2026-11-05.
104. Consumer Federation of America (association of consumer groups), Consumer Agency Survey Report (June 2026) (2026-06-17). Accessed 2026-11-05.
105. Florida Department of Business and Professional Regulation, Florida DBPR Highlights 2025 Accomplishments (2026-01-07). Accessed 2026-11-05.
106. Florida Department of Business and Professional Regulation, Florida DBPR Highlights 2024 Accomplishments (2024-12-26). Accessed 2026-11-05.
107. Florida Department of Business and Professional Regulation, Florida DBPR Takes Action Against Unlicensed Contractors Targeting Floridians Impacted by Hurricanes Helene and Milton (2024-11-04). Accessed 2026-11-05.
108. Florida Department of Business and Professional Regulation, Florida DBPR Takes Action Against Unlicensed Contractors in Lee and Monroe Counties (2025-02-24). Accessed 2026-11-05.
109. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 489.103 Exemptions (construction contracting) (2026 Florida Statutes). Accessed 2026-11-05.
110. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 489.117 Registration; specialty contractors (2026 Florida Statutes). Accessed 2026-11-05.
111. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 489.13 Unlicensed contracting; enforcement (2026 Florida Statutes). Accessed 2026-11-05.
112. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 489.127 Prohibitions; penalties (2026 Florida Statutes). Accessed 2026-11-05.
113. Florida Legislature (Online Sunshine), The 2026 Florida Statutes, s. 489.119 Business organizations; qualifying agents (2026 Florida Statutes). Accessed 2026-11-05.
114. Florida Department of Business and Professional Regulation, Joint Operation Targets Unlicensed Contractors (press release, June 3, 2016) (2016-06-03). Accessed 2026-11-05.
115. Palm Beach County Tax Collector, Local Business Tax (undated). Accessed 2026-11-05.
116. Martin County Board of County Commissioners, Contractor Licensing (undated). Accessed 2026-11-05.
117. California Legislature (leginfo), California Business and Professions Code 7048 (2025-01-01). Accessed 2026-11-05.
118. California Contractors State License Board, License Requirement for Minor Work Increases from $500 to $1,000 (CSLB #24-07) (2024-12-31). Accessed 2026-11-05.
119. California Legislature (leginfo), California Business and Professions Code 7027.2 (2025-01-01). Accessed 2026-11-05.
120. Google (Local Services Ads Help), Business screening and verification requirements (undated). Accessed 2026-11-05.
121. Google (Local Services Ads Help), How providers qualify for Local Services Ads (undated). Accessed 2026-11-05.
122. Federal Trade Commission (Consumer Advice), Hiring a Contractor (undated). Accessed 2026-11-05.
123. Federal Trade Commission (eCFR, 16 CFR Part 429), 16 CFR Part 429 -- Rule Concerning Cooling-Off Period for Sales Made at Homes or at Certain Other Locations (undated). Accessed 2026-11-05.
124. Alabama Home Builders Licensure Board, Frequently Asked Questions (undated). Accessed 2026-11-05.
125. Arizona State Legislature, A.R.S. 32-1121 -- Persons not required to be licensed (undated). Accessed 2026-11-05.
126. Connecticut Department of Consumer Protection, Home Improvement Contractor (undated). Accessed 2026-11-05.
127. Iowa Legislature, Iowa Code 91C.1 Definition -- exemption (undated). Accessed 2026-11-05.
128. Louisiana State Licensing Board for Contractors, Types of Licenses (undated). Accessed 2026-11-05.
129. Maryland General Assembly, Business Regulation Article 8-301 (undated). Accessed 2026-11-05.
130. General Court of the Commonwealth of Massachusetts, General Laws c. 142A, s. 9 Registration of contractors or subcontractors (undated). Accessed 2026-11-05.
131. General Court of the Commonwealth of Massachusetts, General Laws c. 142A, s. 2 Contracts; requirements (undated). Accessed 2026-11-05.
132. Michigan Legislature, MCL 339.2403 (Occupational Code, residential builders) (undated). Accessed 2026-11-05.
133. Minnesota Office of the Revisor of Statutes, Minnesota Statutes 326B.805 Licensing of residential building contractors (undated). Accessed 2026-11-05.
134. Nevada Legislature, NRS Chapter 624 -- Contractors (NRS 624.031) (undated). Accessed 2026-11-05.
135. New Jersey Division of Consumer Affairs, Home Improvement Contractors (2026-03-18). Accessed 2026-11-05.
136. North Carolina General Assembly, G.S. 87-1 General contractor defined (undated). Accessed 2026-11-05.
137. Oregon Legislature, ORS Chapter 701 - Construction Contractors and Contracts (undated). Accessed 2026-11-05.
138. South Carolina Department of Labor, Licensing and Regulation (Residential Builders Commission), Residential Specialty Contractor Registration (undated). Accessed 2026-11-05.
139. Tennessee Board for Licensing Contractors, Home Improvement Licensing Requirements (undated). Accessed 2026-11-05.
140. Utah State Legislature, Utah Code 58-55-305 Exemptions from licensure (2025-05-07). Accessed 2026-11-05.
141. Washington State Legislature, RCW 18.27.020 Registration required (undated). Accessed 2026-11-05.
142. Washington State Legislature, RCW 18.27.040 Bond or other security required (undated). Accessed 2026-11-05.
143. House Doctors (handyman franchisor; sells franchises), Industry Trends & Demand (House Doctors franchising) (Not stated). Accessed 2026-11-05.
144. SharpSheets (business plan and financial model template seller; repeater), How Profitable is a Handyman Business in 2024? (2024-08-07). Accessed 2026-11-05.
145. Plyrium (contractor CRM and AI phone software seller; repeater), How to Start a Handyman Business from Scratch (2026 Guide) (2026-05-27). Accessed 2026-11-05.
146. ZipDo (statistics roundup publisher; repeater), Handyman Industry Statistics (ZipDo Education Report 2026) (2026-02-12). Accessed 2026-11-05.
147. InvoiceOwl (invoicing software seller; repeater), 10 Best Handyman Apps in 2026 (2026-01-02). Accessed 2026-11-05.
148. IBISWorld (market research firm; sells the report), Handyman Services in the US - Industry Data and Analysis (2026-04). Accessed 2026-11-05.
149. IBISWorld (market research firm; sells the report), Handyman Services in the US - Market Size (2025-07). Accessed 2026-11-05.
150. IBISWorld (market research firm; sells the report), Handyman Service Franchises - industry page (2016). Accessed 2026-11-05.
151. Future Market Insights (market research firm; sells the report), Handyman service Market Outlook (2022-2032) (2022-08). Accessed 2026-11-05.
152. Future Market Insights (market research firm; sells the report), Handyman Service Market Outlook (2023 to 2033) (2023). Accessed 2026-11-05.
153. Future Market Insights (market research firm; sells the report), Handyman Service Market (2026 to 2036) (2026). Accessed 2026-11-05.
154. TechSci Research (market research firm; sells the report), Handyman Services Market is expected to grow at a CAGR of 15.83% through 2031 (Not stated). Accessed 2026-11-05.
155. WifiTalents (statistics roundup publisher; repeater), Handyman Industry Statistics (2026). Accessed 2026-11-05.
156. Nimble AppGenie (app development firm; sells handyman app builds; repeater), Handyman market statistics (Nimble AppGenie blog) (Not stated). Accessed 2026-11-05.
157. Amenify (resident services company; sells handyman services), The Increasing Popularity of Handyman Services Across the US (Not stated (January 30)). Accessed 2026-11-05.
158. WebFX (digital marketing agency; sells home-services marketing), Home services statistics and facts (Not stated). Accessed 2026-11-05.
159. Amenify (resident services company; sells handyman services), Exploring Trends and Opportunities in the U.S. Home Services Industry (2023-12 (page block dated)). Accessed 2026-11-05.
160. Mr. Handyman (handyman franchisor; press release via franchising.com), 'Cocooning Effect' Drives Record Growth of Mr. Handyman Franchise (2008-09-30). Accessed 2026-11-05.
161. Home Improvement Research Institute (trade research association funded by manufacturers and retailers), DIY Remains the Most Common Project Method for Homeowners (2021-05-18). Accessed 2026-11-05.
162. Zippia (career and job-listing site), Handyman demographics and statistics in the US (Not stated). Accessed 2026-11-05.
163. Jobber (field-service software seller; repeater), Handyman salary guide (Not stated). Accessed 2026-11-05.
164. ServGrow (field-service software seller; repeater of BLS), Handyman salary (2026). Accessed 2026-11-05.
165. House Doctors (handyman franchisor; press release via franchising.com), Seniors and Aging Boomers Nearing Retirement Grow Home Remodeling Market for House Doctors Handyman Franchise (2013-07-31). Accessed 2026-11-05.
166. National Association of Home Builders, Economics (builders' trade association; Eye on Housing blog), Age of Housing Stock by State (2026-03-25). Accessed 2026-11-05.
167. Treehouse Marketing (contractor marketing agency; sells video and websites), 3 Reasons to Include Video in Your 2020 Contractor Marketing Efforts (Not stated). Accessed 2026-11-05.
168. EyeView Digital (video production and testing vendor; sold the videos it tested), EyeView - The new "Conversion" game (2008-12-04). Accessed 2026-11-05.
169. EyeView Digital (video production and testing vendor; sold the videos it tested), UMOO - a prime beef example of EyeView's success (2009-02-10). Accessed 2026-11-05.
170. EyeView Digital (video production and testing vendor; sold the videos it tested), Another video conversion success story (2009-11-10). Accessed 2026-11-05.
171. EyeView Digital (video production and testing vendor; sold the videos it tested), Case study: TutorVista (2009). Accessed 2026-11-05.
172. EyeView Digital (video production and testing vendor; sold the videos it tested), Making Video Accountable (EyeView white paper) (2010). Accessed 2026-11-05.
173. Unbounce (landing-page software seller), The benefits of using video on landing pages (2010-08). Accessed 2026-11-05.
174. Unbounce (landing-page software seller; analysis of its own customers' pages), Video on landing pages means more conversions, right? Wrong. Here's why (2021-08-26). Accessed 2026-11-05.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 5, 2026: First published with 470 figures from 71 publishers, each checked against its original source.