Every figure on this page links to the organization that produced it, and each was re-checked against that source before publishing. How yoga and pilates studios use video, and the numbers behind the trade: our YouTube Data API read of the 510 most-viewed ‘yoga class’, ‘yoga studio’ and ‘pilates class’ videos and of a year of uploads from the studio and teacher-training channels among them; how many Americans do yoga, from the federal health survey; what studies of online and livestreamed classes measured; BLS and Census counts of the industries where studios sit, in the U.S., Florida and Palm Beach, Broward and Martin counties, and how those counts changed; who teaches and what they earn; what the public studio franchisor and the athleisure and connected-fitness brands told the SEC about studios, marketing funds, advertising and video, and our count of annual reports that mention yoga and pilates studios; the Florida health studio, federal endorsement, cancellation and copyright rules studios sell under; and where the popular yoga numbers came from.
In our November 13, 2026 read of YouTube’s 510 most-viewed ‘yoga class’, ‘yoga studio’ and ‘pilates class’ videos, yoga and pilates studios speaking as themselves drew 1.4% of the views of the 495 on-topic videos; instructor-creators teaching under their own name drew 48.0%. (Mark Studios)See details
Children’s yoga shows and kids’ channels drew 23.1% of the on-topic views. Teacher-training schools, ashrams and institutes drew 7.5%, so studios and schools together drew 8.9%. (Mark Studios)See details
The 335 class videos in the sample had a median length of 21.3 minutes, and 22.7% ran 60 seconds or less; across all on-topic videos, those of 60 seconds or less drew 33.5% of the views. (Mark Studios)See details
In the year to November 13, 2026, the studio and training-school channels in the sample uploaded 6,509 videos; 76.7% of those whose length we read ran 60 seconds or less, and they drew 98.1% of the views on those uploads. (Mark Studios)See details
16.9% of U.S. adults did yoga in the past 12 months in 2022 (age adjusted), up from 14.3% in 2017, when that was 35.2 million adults, and 9.5% in 2012 (NCHS, National Health Interview Survey). (CDC NCHS)See details
BLS counted 46,015 U.S. fitness and recreational sports centers with employees in 2025, the shared industry where yoga and pilates studios sit: 3,339 in Florida, 326 in Palm Beach County, 317 in Broward and 28 in Martin. (BLS)See details
That is 20.7 such centers per 100,000 residents in Palm Beach County, 15.7 in Broward and 16.8 in Martin, against 13.5 for the U.S. (our calculation); the U.S. count rose 46.8% from 2014 to 2025. (Mark Studios, from BLS and Census)See details
Exercise trainers and group fitness instructors, the BLS occupation that holds yoga and pilates teachers, earned a U.S. median of $47,160 in May 2025; in the Miami-Fort Lauderdale-West Palm Beach metro the median was $31,140, 66.0% of the U.S. figure. (BLS)See details
Xponential Fitness had 1,414 Club Pilates studios open at the end of 2025, up from 1,200, while YogaSix stayed at 194, with 443 YogaSix licenses sold but not yet open. (Xponential Fitness)See details
Xponential franchisees pay 2% of monthly gross sales into their brand’s marketing fund and must spend at least $1,500 a month on local marketing; the funds’ expense was $40,484 thousand (about $40.5 million) in 2025, across all brands. (Xponential Fitness)See details
Florida’s Health Studio Act does not mention yoga or pilates. It exempts programs used solely for dance, aerobic exercise, or martial arts, charges $300 a year per location to register, and requires penalty-free cancellation within 3 days of signing. (Florida Statutes)See details
Who gets the views on YouTube's most-viewed yoga class, yoga studio and pilates class videos?
Instructors, not studios: in our November 13, 2026 YouTube Data API read of the most-viewed videos for 'yoga class', 'yoga studio' and 'pilates class', yoga and pilates instructor-creators teaching under their own name drew 48.0% of the on-topic views, while studios and studio chains speaking as themselves drew 1.4%. Teacher-training schools, ashrams and institutes drew 7.5%, so studios and schools together drew 8.9%. Children's yoga shows and kids' channels drew 23.1% (our calculation).
This is a view-sorted global search snapshot, not a census of yoga video: we took the top four pages of YouTube's view-sorted results for each phrase that day, 510 unique videos from 296 channels. 495 of them were on-topic (a yoga or pilates class, flow, tutorial, studio, teacher, training or the practice itself) and they drew 93.5% of all views in the sample; the median one had 1,443,721 views (our calculation). Off-topic results were rare: 3.5% of the 'yoga class' list, 4.4% of the 'yoga studio' list and 0.6% of the 'pilates class' list (zumba and general workouts, relaxation music, sightseeing visits to an ashram, a game).
Views bunch at the top. Move With Nicole, a certified pilates and yoga instructor's channel, drew 10.7% of on-topic views with 58 videos, more than any other channel; the ten most-viewed channels drew 39.6%. Where you search changes who you see: instructor-creators drew 78.5% of on-topic views in the 'pilates class' results, and studios and schools drew 21.6% in the 'yoga studio' results, most of it Indian institutes (our calculation). Channels placed in India drew 35.3% of on-topic views and channels placed in the United States 23.5%; videos whose default audio language is Hindi drew 12.0% and any non-English language 14.6%, while 164 on-topic videos carry no audio language at all (our calculation).
How do yoga and pilates studios themselves do in YouTube's results?
They appear, but small: 25 studio channels and 15 training schools made the top four pages on November 13, 2026, uploading 47 of the 495 on-topic videos. The median studio video had 220,468 views, against 1,397,648 for an instructor-creator's video (our calculation). The most-viewed studio or school channel was Yogacharya Dhakaram, an Indian yoga institute, whose one short clip had 79,063,643 views. The most-viewed studio speaking as itself was Pilates Plus Singapore, with 3,654,578 views on one short reformer clip. The two studio chains in the sample, CorePower Yoga and Club Pilates, had 3 on-topic videos between them and drew 0.1% of on-topic views (our calculation).
5 of the 25 studio channels are placed in the United States. 0 studio or school channels state a Florida place, so none is in Palm Beach, Broward or Martin County; 1 on-topic video names Florida in its title, a pilates creator's clip about trying workout classes there (our calculation).
Over a year, the same 40 studio and school channels uploaded 6,509 videos between November 13, 2025 and November 13, 2026: 2,792 from the studios and 3,717 from the training schools. The median channel uploaded 55.5 videos, and 6 uploaded nothing. CorePower Yoga uploaded 10 videos and Club Pilates 4. Most of the output is short: 76.7% of the uploads whose views we read ran 60 seconds or less, and those drew 98.1% of the views. The median upload had 1,949 views. Muskoka Puppy Yoga, a puppy-yoga class business in Ontario, had the highest median of any studio or school, 178,560 views per upload (our calculation; views were not read for the five largest uploaders).
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How long are the most-viewed yoga and pilates class videos?
Most run long: the median class video in our November 13, 2026 sample ran 21.3 minutes. We counted 335 class videos (a class word such as class, flow, practice, routine or workout, or a stated length, in the title). A quarter ran 3.0 minutes or less and a quarter 33.3 minutes or more; the ones over a minute had a median of 28.2 minutes. 22.7% of class videos ran 60 seconds or less and drew 23.3% of class-video views. Across all on-topic videos, 25.9% ran 60 seconds or less and drew 33.5% of on-topic views (our calculation). The sample is recent: the median on-topic video was uploaded in 2024, and 61.6% were uploaded in 2024 or later.
Titles sell the length and the level. 190 of the on-topic titles state a length in minutes or hours, 72 say beginner (or first class, or all levels), 53 name stretching or flexibility, 42 name mat or at-home pilates, 30 name the morning and 28 name weight loss or belly fat. Fewer name a style (29: power, vinyasa, hatha, yin and others), the reformer (17), live classes (10), chair or senior yoga (8), back pain (7), hot yoga or Bikram (7), pregnancy (5), a studio space (3), teacher training (1) or wall pilates (1). 59 name kids or children (our calculation; titles in Hindi and other languages are read only for English and a few listed words, so these counts are floors).
Kids' yoga is a large share of what YouTube shows for 'yoga class'. madeForKids is set on 61 of the 510 sample videos, 54 of them from children's yoga shows and kids' channels, and madeForKids videos drew 25.5% of on-topic views. 19 videos (family channels built around children, personal uploads and single clips centred on a child) are published in our CSVs as class and counts only. None of the 510 videos carries YouTube's altered or synthetic content disclosure field (our calculation). The full tables: videos, channels and studio and school channels' year of uploads.
How many Americans do yoga, and what do studies say about online and video classes?
In 2022, 16.9% of U.S. adults (age adjusted) practiced yoga in the past 12 months, as a class or on their own, according to the National Health Interview Survey (National Center for Health Statistics). Women were far more likely to practice than men, 23.3% against 10.3% (National Center for Health Statistics), so women were 2.3 times as likely (our calculation). In 2022, past-12-month use fell with age, from 21.3% of adults ages 18 to 44 to 8.0% of those 65 and older (National Center for Health Statistics), and rises with family income, from 10.4% in the lowest income group NCHS shows to 23.0% in the highest (National Center for Health Statistics).
The 2022 figure comes in two versions from one survey. NCHS prints 16.9%, age adjusted; NCCIH's own analysis (Nahin and colleagues, JAMA, 2024) prints 15.8% (National Center for Complementary and Integrative Health). The studies differ in method, and the 2017 figures differ in the same way (14.3% age adjusted against 13.7% weighted). Quote one series at a time and name it.
Children practice too. In 2017, 8.4% of U.S. children aged 4 to 17 used yoga, 4.9 million children, up from 3.1% in 2012 (National Center for Health Statistics). They are labelled context here, not studio customers.
How many people who do yoga take classes?
About half, in the newest national figure we found. In the 2012 survey, Cramer and colleagues found that 51.2% of adults who had practiced yoga in the past 12 months attended yoga classes (American Journal of Preventive Medicine, Cramer et al.). Their 12-month prevalence was 8.9% (weighted, not age adjusted), or about 21 million adults (American Journal of Preventive Medicine, Cramer et al.). Applied to that rounded total, the class share means roughly 10.8 million adults took yoga classes in 2012 (our calculation, a rough estimate). NHIS has not published a class-versus-home split since.
What does research on studios and their customers show?
Studio websites list the basics, and big-city studios run many more classes. A 2023 study of 28 yoga studio websites in southwest Virginia and Los Angeles found the most common class length was 60 minutes; rural Virginia studios offered 8.5 classes a week against 24.2 in Los Angeles (BMC Public Health, Dysart et al.). Many instructor biographies on those sites did not say how the teacher trained.
A 2025 survey of 2,514 CorePower Yoga users, which the authors call the largest U.S. yoga studio brand, found 87% were women; scheduling and expense were the barriers they ranked highest (Frontiers in Psychology, Nyer et al.). A 2025 map of more than 500 major chain yoga franchise studios found fewer than 10% in census tracts and ZIP codes where Black residents exceeded 13%, and fewer than 25% in areas with household incomes below the 2022 national median (AJPM Focus, Xu et al.).
What happened when yoga teachers moved online?
Most moved at least part of their teaching online and many want to keep it. Of 407 yoga instructors surveyed in the Northeastern U.S., 47% taught online only during the pandemic and 45.9% taught a mix of online and in-person classes; 84.6% of those teaching online said they were willing to keep offering online classes afterward (Explore, Kim et al., 2024). In a survey of 181 instructors in India, 82.87% named cost saving as a benefit of teaching online and 74.03% named technical difficulties as a drawback (Complementary Therapies in Clinical Practice, Sharma et al., 2022). An international survey of 1,185 students and teachers early in the pandemic found the benefits of online yoga outweighed its barriers, which included less group connection and less personal guidance (PLoS One, Cartwright et al., 2026).
Do people stick with online and video yoga classes?
Social video often shows performance, not teaching. A 2021 content analysis of 400 women in yoga videos on Instagram found more than 60% of the poses or sequences were advanced and potentially risky, and most videos seemed meant to show off a skill, not to instruct (Body Image, Hinz et al.).
What do yoga and pilates instructors earn?
The median U.S. exercise trainer and group fitness instructor earned $47,160 a year in May 2025, according to the Bureau of Labor Statistics' Occupational Employment and Wage Statistics (OEWS) (BLS). That is the closest federal figure for yoga and pilates teachers: BLS has no yoga or pilates instructor code, so they are counted in SOC 39-9031 Exercise Trainers and Group Fitness Instructors with personal trainers and every other kind of group fitness instructor. The median hourly wage was $22.67 (BLS) and the mean annual wage $52,420 (BLS). The median sat at 92.5% of the median for all U.S. occupations, $50,980 (BLS) (our calculation).
OEWS counts wage and salary jobs only: 322,930 of them in this occupation in May 2025 (BLS). Teachers who are self-employed or paid as contractors are not in that count, and the annual figures assume a full-time year, so a teacher who takes a few classes a week earns far less than the annual median. BLS's Employment Projections, which do count the self-employed, put the occupation at 388.4 thousand jobs in 2025 (BLS), with 14.8% of them self-employed (BLS).
Where do fitness instructors work, and what do studios pay?
Most instructor jobs are in the industry that holds yoga and pilates fitness studios. U.S. fitness and recreational sports centers (NAICS 713940, shared with gyms and health clubs) employed 210,830 exercise trainers and group fitness instructors in May 2025 (BLS), 65.3% of all the occupation's wage and salary jobs (our calculation). The BLS Occupational Outlook Handbook, which counts all jobs including the self-employed, puts the share at 55% (BLS). The median instructor in these centers earned $48,140 (BLS).
In May 2025 instructors were 31.8% of the 662,840 wage and salary jobs in the industry (BLS) (our calculation). The front desk is the next big group in May 2025: 58,050 receptionists and information clerks (BLS), with a median wage of $31,200 (BLS), against 14,330 first-line supervisors of entertainment and recreation workers (BLS) and 3,390 cashiers (BLS). The May 2025 median for all jobs in the industry was $36,790 (BLS), lower than the instructors' median because so many front-desk and part-time jobs are counted.
Studios classified as instruction sit in 611699, which OEWS publishes only inside NAICS 611600 Other Schools and Instruction (with sports, arts, language and other instruction; not studios alone). In May 2025 that industry employed 23,200 exercise trainers and group fitness instructors (BLS), out of 558,700 jobs in all occupations (BLS), at a median wage of $45,350 (BLS).
What do fitness instructors earn in Florida and South Florida?
Florida had 18,070 wage and salary jobs for exercise trainers and group fitness instructors in May 2025 (BLS), at a median of $38,800 a year (BLS) or $18.65 an hour (BLS). Pay was lower still in the Miami-Fort Lauderdale-West Palm Beach metro area, which holds Palm Beach and Broward counties: 5,470 jobs (BLS) at a median of $31,140 (BLS) or $14.97 an hour (BLS), 66.0% of the national median for the occupation (our calculation). The Port St. Lucie metro area, which holds Martin County, had 450 jobs (BLS) at a median of $41,180 (BLS) or $19.80 an hour (BLS). These are all industries and all kinds of fitness instruction, not yoga or pilates teachers alone.
Will there be more fitness instructor jobs?
BLS projects employment of exercise trainers and group fitness instructors to grow 7.3% from 2025 to 2035 (BLS), faster than the 3.5% it projects for all occupations (BLS). These are the newest projections, released in August 2026; like the counts above, they cover all fitness instructors, with no separate figure for yoga or pilates.
Which industry code are yoga and pilates studios in?
Yoga and pilates studios are split across two industry codes, and both are shared. The official 2022 North American Industry Classification System (NAICS) index puts "Yoga fitness studios or centers" in 713940 Fitness and Recreational Sports Centers (NAICS Manual) and "Pilates fitness studios or centers" in the same code, 713940 (NAICS Manual), alongside "Fitness centers", also 713940 (NAICS Manual), gyms, health clubs, skating rinks and swimming pools. It puts "Yoga instruction, camps or schools" in 611699 All Other Miscellaneous Schools and Instruction (NAICS Manual), with "Pilates instruction, camps or schools" in 611699 too (NAICS Manual), and "Yoga instructor training" in 611519 Other Technical and Trade Schools (NAICS Manual). The manual's cross-reference for 713940 sends businesses that mainly give yoga instruction to Sector 61, Educational Services (NAICS Manual).
So a studio that sells memberships to a fitness facility is coded 713940 and one that mainly teaches classes is 611699, depending on how the business describes its main activity. No federal series counts yoga or pilates studios alone: every count below is a whole shared industry, and should be read as an upper bound with a lot of gyms (713940) or other instruction (611699) in it, not as a studio count.
How many fitness centers and studios are there in the United States?
The United States had 46,015 private fitness and recreational sports center establishments (NAICS 713940) on average in 2025, according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW) (BLS). That is 13.5 per 100,000 residents (our calculation). The count was 31,346 in 2014, the first year of QCEW's open data (BLS), and 39,272 in 2019 (BLS), so 2025 was 46.8% above 2014 and 17.2% above 2019 (our calculations). These establishments employed 679,921 workers (BLS), an average of 14.8 per location (our calculation), at an average weekly wage of $434 across all jobs, many of them part-time (BLS).
The instruction code is smaller and growing faster. QCEW counted 12,308 private all other miscellaneous schools and instruction establishments (NAICS 611699) in 2025 (BLS), 3.6 per 100,000 residents (our calculation), up from 8,120 in 2014 (BLS) and 10,027 in 2019 (BLS): 51.6% more than in 2014 and 22.7% more than in 2019 (our calculations). They employed 84,858 workers (BLS), 6.9 per location (our calculation), at an average weekly wage of $727 (BLS). Each establishment is one location with employees, so a chain counts once per studio and a teacher working alone is not counted.
Most of these businesses are small. The Census Bureau's County Business Patterns counted 41,556 fitness and recreational sports center establishments with paid employees in 2023 (Census); 16,986 of them, or 40.9%, had fewer than five employees in the March pay period (Census) (our calculation). In 611699, 5,141 of 7,912 establishments (Census), 65.0%, had fewer than five (our calculation).
How many fitness centers and studios are there in Florida and in Palm Beach, Broward and Martin counties?
Florida averaged 3,339 private fitness and recreational sports center establishments (NAICS 713940) in 2025, per BLS QCEW (BLS): 14.2 per 100,000 residents, against 13.5 nationally (our calculation). Palm Beach County had 326 (BLS), Broward County 317 (BLS) and Martin County 28 (BLS); the three counties together held 20.1% of Florida's count (our calculation). Per resident, Palm Beach County had the most, 20.7 per 100,000, against 16.8 in Martin County and 15.7 in Broward County (our calculations). Florida's count was 52.5% higher than its 2,190 in 2014 (BLS) and 18.3% higher than its 2,823 in 2019 (BLS) (our calculations). Broward grew most from 2014, by 60.1% from 198 (BLS), against 51.6% in Palm Beach County from 215 (BLS) and 27.3% in Martin County from 22 (BLS) (our calculations).
Florida had 1,125 private 611699 instruction establishments in 2025 (BLS), 4.8 per 100,000 residents (our calculation), 55.8% more than the 722 of 2014 (BLS) and 39.2% more than the 808 of 2019 (BLS) (our calculations). Broward County had 119 (BLS), Palm Beach County 97 (BLS) and Martin County 4 (BLS), together 19.6% of the state's count (our calculation): 6.2 per 100,000 residents in Palm Beach County, 5.9 in Broward and 2.4 in Martin (our calculations). Broward's count rose 16.7% from 102 in 2014 (BLS) and Palm Beach County's 54.0% from 63 (BLS); Martin County's was unchanged (0.0%), at 4 in 2014 (BLS) as in 2025 (our calculations).
Pay is higher in South Florida than in the state as a whole. The average weekly wage at Florida's fitness and recreational sports centers was $483 in 2025 (BLS) across 42,667 jobs (BLS), against $595 in Palm Beach County (BLS), $516 in Broward County (BLS) and $370 in Martin County (BLS). In 611699 it was $735 in Florida (BLS) across 5,989 jobs (BLS), $860 in Palm Beach County (BLS), $605 in Broward County (BLS) and $491 in Martin County (BLS). In Florida, 1,264 of the state's 2,791 fitness and recreational sports center establishments with paid employees in 2023 (Census), 45.3%, had fewer than five employees, and 485 of its 667 611699 establishments (Census), 72.7% (our calculations). County Business Patterns counted 248 fitness and recreational sports center establishments with paid employees in Palm Beach County in 2023 (Census), 283 in Broward County (Census) and 26 in Martin County (Census), and 60 (Census), 74 (Census) and 3 (Census) 611699 establishments in the same three counties.
The per-100,000 rates divide each count by the Census Bureau's Vintage 2025 resident population estimates for July 1, 2025: 341,784,857 for the United States (Census Bureau), 23,462,518 for Florida (Census Bureau), 1,575,726 for Palm Beach County (Census Bureau), 2,013,317 for Broward County (Census Bureau) and 166,272 for Martin County (Census Bureau).
How many studios are run by owners with no employees?
Census Nonemployer Statistics does not publish fitness centers or instruction schools on their own, so there is no federal count of yoga or pilates teachers working for themselves. Its lowest level for fitness is NAICS 7139 Other Amusement and Recreation Industries, which also holds golf courses, marinas and bowling centers. That industry had 148,543 U.S. businesses with no paid employees in 2024 (Census), up from 143,522 in 2023 (Census). Against the 81,659 establishments with paid employees that County Business Patterns counted in 2023 (Census), nonemployers were 63.7% of the industry's businesses (our calculation).
The share is higher in Florida and South Florida. Florida had 12,727 such nonemployers in 2024 (Census) and 12,048 in 2023 (Census), against 5,482 employer establishments (Census): 68.7% (our calculation). Palm Beach County had 1,187 nonemployers in 2024 (Census), Broward County 1,360 (Census) and Martin County 169 (Census). In 2023, nonemployers were 70.9% of these businesses in Palm Beach County (1,176 (Census) against 482 (Census)), 70.2% in Broward County (1,288 (Census) against 548 (Census)) and 64.5% in Martin County (158 (Census) against 87 (Census)) (our calculations). A nonemployer is a tax filer with business receipts, often part-time, not a studio with a front door; and for instruction the lowest published level is all of NAICS 611 Educational Services.
How much do fitness centers and instruction studios take in, and from what?
The 2022 Economic Census counted 38,998 fitness and recreational sports center establishments with paid employees (Census), taxable and tax-exempt, and recorded $36,042,321 thousand in revenue for them (Census): about $924 thousand per establishment (our calculation). They had 694,014 paid employees (Census). Revenue was 9.1% higher than in 2017, before inflation, when the census counted 36,655 establishments (Census) and $33,041,367 thousand (Census); the establishment count rose 6.4% (our calculations). Florida had 2,684 of these establishments (Census), with $2,126,778 thousand in revenue (Census); Palm Beach County had 248 (Census), Broward County 286 (Census) and Martin County 22 (Census).
Memberships are most of the money. The census's product lines show memberships brought in 60.2% of the industry's 2022 revenue (Census), reported by 64.5% of establishments (Census). Fitness evaluation and personal training brought in 9.3% (Census), reported by 39.3% of establishments (Census); admissions (drop-ins and day passes) 3.2% (Census); and leisure, recreational and athletic instructional programs 2.1% (Census), reported by 5.6% of establishments (Census). None of the lines is split by yoga, pilates or any other activity.
The 2022 Economic Census counted 7,858 all other miscellaneous schools and instruction establishments with paid employees (NAICS 611699) (Census), with $4,892,911 thousand in revenue (Census), about $623 thousand each (our calculation), and 54,235 paid employees (Census). Revenue was 32.8% higher than in 2017, before inflation, when there were 6,558 establishments (Census) and $3,685,299 thousand in revenue (Census); the establishment count rose 19.8% (our calculations). Instruction in sports, exercise and nature appreciation, the product line where yoga and pilates classes fall, brought in 28.9% of the industry's revenue (Census) and was reported by 45.6% of its establishments (Census). Florida had 620 of these establishments (Census) and $418,519 thousand in revenue (Census); Palm Beach County had 59 (Census) and Broward County 76 (Census). The census published no Martin County figure for 611699.
How many new fitness and instruction businesses survive?
Of the private arts, entertainment and recreation establishments (NAICS 71, the whole sector, not studios) that opened in the year ended March 2025, 80.9% were still open a year later, in March 2026, according to BLS Business Employment Dynamics (BLS). For those that opened in the year to March 2023 it was 63.0% after three years (BLS), for the year to March 2021 52.7% after five (BLS), and for the year to March 2016 41.6% after ten (BLS). Educational services (NAICS 61, where instruction studios sit, again the whole sector) were close: 79.6% after one year (BLS), 61.3% after three (BLS), 49.0% after five (BLS) and 43.4% after ten (BLS). BLS publishes survival only by sector, and only for establishments with employees.
Why do the studio counts differ?
Each counter counts something different, and none counts yoga or pilates studios alone. For NAICS 713940 (yoga and pilates fitness studios with gyms and health clubs), the U.S. count with employees runs from 38,998 (2022 Economic Census) to 46,015 (BLS QCEW, 2025); for NAICS 611699 (yoga and pilates instruction with other instruction) from 7,858 to 12,308. QCEW averages state unemployment insurance records over the year; County Business Patterns and the Economic Census use the Census Bureau's Business Register in one March pay period; Nonemployer Statistics counts owner-only businesses from tax records, and only at a broader level (NAICS 7139, with golf courses, marinas and bowling centers). The studio chains' own totals count their own brands wherever they are, and Florida publishes no list of registered health studios.
Counter
What it counts
Period
United States
Florida
Palm Beach
Broward
Martin
BLS QCEW
Private establishments with employees, NAICS 713940 (shared with gyms)
The federal counts move together over time even where their levels differ: QCEW's 713940 count rose 46.8% from 2014 to 2025 and its 611699 count 51.6%, while the Economic Census counts rose 6.4% and 19.8% from 2017 to 2022. Adding nonemployers changes the picture most: owner-only businesses were 63.7% of all NAICS 7139 businesses nationally in 2023, which says more about how many people teach or coach on their own than about how many studios have a front desk.
How many yoga and pilates teachers hold a registry credential, and does Florida list its studios?
The National Pilates Certification Program (NPCP), the certifying body for the NCPT credential, reported 4,729 "active candidates" in 2025 (NPCP), up 328 or 7.5% from 4,401 in 2022 (NPCP) (our calculation). NPCP does not define "active candidates" on its page; it most likely means people holding an active credential, but we print its own word. It counts all test takers worldwide and gives no state or county split.
600 people sat NPCP's Certified Pilates Examination in 2025 (NPCP), and approximately 451 passed (NPCP), or about 75.2% (our calculation). In 2024, 556 sat the exam (NPCP) and 72.84% passed (NPCP). Fewer people sit it now than in the late 2010s: 732 people sat it in 2018 (NPCP) and 745 in 2019 (NPCP), so 2025 had 18.0% fewer test takers than 2018 (our calculation).
We found no published count of registered yoga teachers or schools we could use. Yoga Alliance runs the best-known yoga teacher registry, but its website terms forbid "data mining, robots or similar data gathering or extraction methods", so we did not read its pages. The Pilates Method Alliance's own site holds no current certification counts; NPCP now runs the exam.
Florida does not publish a list of its health studios. The Florida Department of Agriculture and Consumer Services (FDACS) registers health studios under the Health Studio Act, but it shows them only through a one-at-a-time Business License Lookup where "HS-Health Studio" is one of the programs (FDACS). It offers no list or download, and the department's main site bars automated readers. So we cannot count registered studios in Florida or in Palm Beach, Broward and Martin, and we did not try to scrape the search form.
For context, the United Nations proclaimed 21 June as the International Day of Yoga on 11 December 2014 by resolution 69/131 (United Nations). India proposed it, and a record 175 member states endorsed it (United Nations). 2026 was the 12th International Day of Yoga (United Nations). Yoga joined UNESCO's list of the Intangible Cultural Heritage of Humanity in 2016 (United Nations). The UN page gives no count of people who practise yoga.
How big are the public yoga and pilates studio chains?
Licenses sold count every studio a franchisee has signed for, open or not: Club Pilates had 1,856 at the end of 2024 (Xponential Fitness Form 10-K, 2024) and YogaSix 635 (Xponential Fitness Form 10-K, 2024). YogaSix has more than twice as many unopened licenses as open studios. Across all its brands, Xponential estimates about 30% of the North American licenses due to open are more than a year behind schedule (Xponential Fitness Form 10-K, 2025), and franchisees were committed to open 832 more studios of all brands in North America (Xponential Fitness Form 10-K, 2025). It sold 67 licenses in 2025, against 166 in 2024 and 593 in 2023 (Xponential Fitness Form 10-K, 2025). Xponential had 3,097 studios of all brands operating worldwide at the end of 2025 (Xponential Fitness Form 10-K, 2025): Club Pilates was 45.7% of them (our calculation) and YogaSix 6.3% (our calculation). The filing gives no Florida count or county counts for either brand.
The only pure yoga studio operator we found among 10-K filers is YogaWorks, which operated 69 company-owned studios in the U.S. at the end of 2018 (YogaWorks Form 10-K, 2018), with almost 3.4 million student visits that year (YogaWorks Form 10-K, 2018). Its last 10-K was for 2018. Life Time, a gym operator with 189 large athletic clubs in the U.S. and Canada (Life Time Form 10-K, 2025), lists “Yoga & Pilates Studios” among its club amenities (Life Time Form 10-K, 2025).
What do studio franchisees pay for marketing, and what do the filings say about video and social media?
Every Xponential franchisee pays into a brand fund and spends locally on top. Franchise agreements require 2% of monthly gross sales for the brand's marketing fund (Xponential Fitness Form 10-K, 2025), next to royalties of about 7% of franchisee sales (Xponential Fitness Form 10-K, 2025), and generally at least $1,500 a month on approved local marketing (Xponential Fitness Form 10-K, 2025). Marketing fund expense was $40,484 thousand in 2025 against $26,673 thousand in 2024 (Xponential Fitness Form 10-K, 2025), up 51.8% (our calculation); marketing fund revenue from franchisees was $36,468 thousand in 2025 (Xponential Fitness Form 10-K, 2025). These are all-brand totals, not Club Pilates or YogaSix alone.
Xponential says “Each brand has a dedicated social media page run by us” and that franchisees run their own local accounts (Xponential Fitness Form 10-K, 2025); franchisees' local methods typically include direct mail, billboards, social media and radio (Xponential Fitness Form 10-K, 2025). Its digital offering streams live and on-demand classes from all its brands 24 hours a day, and the company covers the cost of producing that content (Xponential Fitness Form 10-K, 2025); it leases “a video recording studio” for it (Xponential Fitness Form 10-K, 2025). YogaWorks sold an on-demand video library of over 1,200 classes, MyYogaWorks.com, back in 2018 (YogaWorks Form 10-K, 2018).
The brands around studios spend far more. lululemon, an apparel brand, spent $617,525 thousand on advertising in fiscal 2025 and $541,488 thousand the year before (lululemon Form 10-K, fiscal 2025), up 14.0% (our calculation). It markets across yoga, pilates and other activities through owned and paid channels, its “ambassador network”, events and content (lululemon Form 10-K, fiscal 2025), sells co-branded products wholesale through partners including “fitness studios” (lululemon Form 10-K, fiscal 2025), and ran 811 company-operated stores at the end of fiscal 2025 (lululemon Form 10-K, fiscal 2025). It stopped selling its lululemon Studio (MIRROR) hardware and app-only subscription in 2023 (lululemon Form 10-K, fiscal 2025).
Peloton, an at-home class company shown here as context, says “Tens of thousands of classes” have been produced at its studios in New York City and London, Pilates and Yoga among them (Peloton Form 10-K, fiscal 2026). It had 0.503 million paid app subscriptions (Peloton Form 10-K, fiscal 2026) and 2.553 million paid connected fitness subscriptions at June 30, 2026 (Peloton Form 10-K, fiscal 2026). Its advertising fell from $435.0 million in fiscal 2024 to $224.2 million in fiscal 2026 (Peloton Form 10-K, fiscal 2026), down 48.5% (our calculation); it names Instagram and TikTok among its ad platforms (Peloton Form 10-K, fiscal 2026). Life Time warns that negative commentary and “videos” about it can be posted on social media at any time (Life Time Form 10-K, 2025). None of these filings reports a studio's video views, a video budget, influencer spending or sales from video.
How often do public companies mention yoga or pilates studios in their annual reports?
Rarely. 71 Form 10-K annual reports filed from 2001 to 2025 contained “yoga studio” or “yoga studios”, by our count with the SEC's EDGAR full-text search (our calculation), from 32 companies (our calculation). Mentions peaked at 7 10-Ks filed in 2022 (our calculation); 1 was filed in 2024, 3 in 2025 and 1 from January 1 to November 13, 2026 (our calculation). lululemon used the phrase in its 10-K in 15 filing years in a row, 2008 to 2022, and not since (our calculation).
“Pilates studio” and “pilates studios” are rarer still but newer: 17 10-Ks from 2001 to 2025 (our calculation), from 9 companies (our calculation), and 15 of them were filed from 2016 on (our calculation). The peak was 4 in 2024 (our calculation).
We read the passage around every mention in the 16 annual reports (10-K and 10-K/A) filed from January 2024 to November 13, 2026, from 7 companies (our calculation). Only 1 is a studio franchisor, Xponential Fitness, whose phrase is “Club Pilates studios” (our calculation). 2 are a hotel REIT and a real estate developer with yoga or pilates studios among their property amenities (our calculation), Life Time is a gym operator, Yerbaé Brands is a drinks maker that sells through yoga studios, and 2 mention a pilates studio only in a director's biography (our calculation). None was an apparel or equipment brand. A mention in a filing is not a count of studios: the government counts are in the comparison table above.
How we counted: we queried EDGAR full-text search (efts.sec.gov) on November 13, 2026 for each exact phrase, read every page of hits, and counted each Form 10-K once by its filing year, even when the phrase appears in several of its documents. Full-text search covers filings from 2001 on and does no stemming, so other wordings (“Yoga & Pilates Studios”, “yoga center”, “boutique fitness”) are missed, and older 10-KSB and 10-K405 reports are in their own columns, not in the 10-K totals. The per-year counts, filer names and query links are in edgar-yoga-10k-counts.csv; the passage, class and filing link for each 2024-2026 hit are in edgar-yoga-10k-contexts.csv (director biographies are classed, not quoted).
Does Florida's Health Studio Act cover yoga and pilates studios?
The Act never names yoga or pilates. As read in the 2026 Florida Statutes, a health studio is anyone selling instruction, training or assistance in a program of physical exercise, or the use of equipment for one (Florida Legislature). The list of businesses that may be exempted names a program used solely for dance, aerobic exercise, or martial arts with no physical exercise equipment (Florida Legislature). The words "yoga" and "pilates" do not appear anywhere in sections 501.012 to 501.019. The statute does not say whether a yoga or pilates studio counts as "aerobic exercise", and we do not decide it. Any exemption applies only upon the filing of an affidavit with the Florida Department of Agriculture and Consumer Services (Florida Legislature). The 2026 text also lets the department exempt other businesses not in existence as of July 1, 2026 (Florida Legislature). This section is statute, rule and court text as read on November 13, 2026. It is a plain summary, not legal advice.
A personal trainer is not a health studio. One condition is that the trainer does not take payment for services to be given more than 30 days later (Florida Legislature).
A "reasonable and fair" service fee is no more than 10 percent of the total contract price, counting registration, membership and startup fees (Florida Legislature).
What does a Florida health studio owe the state and its members?
A registration fee of $300 a year for each location (Florida Legislature) and, unless an exception applies, a $25,000 bond per location (Florida Legislature). The registration number must appear in all printed advertisements, contracts and publications for the location (Florida Legislature). The statute says "printed"; it does not mention video or online ads.
Rule
What the statute says
Source
Monthly billing
A studio that collects payment on a monthly basis for future services is exempt from the bond if its service fee is reasonable and fair
A conviction under the Act is a misdemeanor of the first degree (Florida Legislature). Lying to the department to win a bond exemption is a felony of the third degree (Florida Legislature). The department can also fine a Class II violation up to $5,000 each (Florida Legislature).
Florida's separate automatic renewal law, s. 501.165, covers renewals for more than 1 month that keep a contract running for more than half a year (Florida Legislature) and requires cancellation in the same manner as the customer signed up (Florida Legislature). Its renewal subsection does not apply to a health studio as the Health Studio Act defines it (Florida Legislature).
Is the FTC's click-to-cancel rule in force?
No. The Eighth Circuit filed its opinion on July 8, 2025 (U.S. Court of Appeals for the Eighth Circuit) and ruled: "we grant the petitions for review and vacate the Rule", because the FTC skipped a required preliminary regulatory analysis (U.S. Court of Appeals for the Eighth Circuit). Effective February 12, 2026 the FTC put its Negative Option Rule back in the form it had before the 2024 amendments (Federal Register). The rule in the Code of Federal Regulations today is the older prenotification-plan rule, which speaks of the sale of goods and merchandise (eCFR). It has no click-to-cancel provision.
The FTC started over with an advance notice; comments closed on April 13, 2026 (Federal Register). An advance notice is not a rule. A Federal Register search on November 13, 2026 found no final rule after it.
The notice says consumers send the FTC thousands of complaints about these practices each year (Federal Register), and lists LA Fitness among the major companies the FTC has sued over alleged negative option abuses (Federal Register). Those are allegations, not findings.
The notice calls the Restore Online Shoppers' Confidence Act the only federal law built for negative option marketing, but limited to sales made on the Internet (Federal Register).
In a later paperwork notice the FTC described its rule as written before courts vacated the final rule promulgated on November 15, 2024 (Federal Register).
What do the FTC's endorsement and review rules require of studio videos?
A disclosure of any paid or free relationship. The Endorsement Guides, current since July 26, 2023 (eCFR), say material connections include free or discounted products given to an endorser, whether or not an endorsement is required in return (eCFR). In a video, the disclosure should be in both the visual and audible portions (eCFR). If a testimonial's result is not typical, the ad should disclose the generally expected performance (eCFR). One of the Guides' examples calls a disclosure in a post shown for only five seconds, in small text on a light background, easy to miss (eCFR). Another treats an actor's scripted praise of a home fitness system as an endorsement (eCFR). The Guides do not mention yoga or pilates.
The Consumer Reviews and Testimonials rule took effect on October 21, 2024 (Federal Register). A business may not write, create, or sell fake reviews or testimonials (eCFR), pay for reviews with a particular sentiment (eCFR), post reviews by an officer or manager without disclosure (eCFR), or buy fake indicators of social media influence (eCFR).
A knowing violation of an FTC trade regulation rule can cost up to $53,088 per violation (eCFR). The Endorsement Guides themselves are guides, not a rule.
On YouTube, a video with a sponsorship or endorsement must have the paid promotion box ticked, which puts a label at the beginning of your video (YouTube Help).
Can a studio copyright its yoga sequence?
No, under the Copyright Office's practice and the Ninth Circuit's October 8, 2015 ruling (U.S. Court of Appeals for the Ninth Circuit). The Office's statement of policy, effective June 22, 2012 (Federal Register), says a claim in the selection and arrangement of yoga poses will be refused registration (Federal Register). It would consider the arrangement of photographs or drawings of exercises, but not of the exercises shown (Federal Register), and it says earlier exercise-compilation registrations were issued in error (Federal Register).
The Copyright Office Compendium lists exercise routines, aerobic dances and yoga positions as movements it cannot register (U.S. Copyright Office), and cites the case as 803 F.3d 1032 (U.S. Copyright Office). Circular 52, revised 10/2022, lists yoga poses and sequences among movements that are not choreography (U.S. Copyright Office).
The recording is treated differently from the movements: the Compendium says copying a video of an athletic competition may infringe the audiovisual expression in that recording (U.S. Copyright Office). Its example is a competition, not a yoga class.
What do the popular yoga numbers really say?
Four kinds of yoga number get repeated in studio marketing, and each one measures less than the way it is quoted. The “tens of millions of Americans practice yoga” counts come from a 2015 online poll for a yoga magazine and a teacher registry, not from a federal survey. The “yoga is a billion-dollar industry” lines are spending projections or market-research sizes with no published method. The “300 million people practise yoga worldwide” figure comes with no survey behind it on any page we read. The “video lifts conversions 80%” line comes from one video vendor’s client, not a yoga studio. We traced each as far as we could and say below what the source counted. We did not read sources whose robots.txt or terms bar automated readers, or copies of their reports hosted elsewhere: Yoga Journal (its robots.txt disallows Claude and GPT agents), Yoga Alliance (its terms forbid robots and data mining), Harvard Health Publishing, IDEA Health & Fitness and Mindbody (their terms forbid robots), Yogi Times (its robots.txt disallows Claude and GPT agents), the market-research firms Grand View Research, Allied Market Research and Fortune Business Insights, and EyeView (decision on its archived robots.txt).
“Tens of millions of Americans practice yoga”
The practitioner counts quoted most often come from the Yoga in America studies that Yoga Journal, a yoga magazine, ran with survey firms and, in 2016, with Yoga Alliance, a teacher and school registry. Both publishers’ sites bar our agents, so we did not read the reports and print none of their figures here. What a count says depends on the question asked. In an August 2015 poll of 1,005 adults (Ipsos), Ipsos, the firm that ran the 2016 study’s fieldwork, found almost 20% of U.S. adults had done at least an hour of yoga in the past month (Ipsos): 13% on their own (Ipsos) and 7% in a class or group (Ipsos).
The federal count is the CDC’s National Health Interview Survey, an in-person survey that asks adults whether they did yoga in the past 12 months: 16.9% of adults in 2022, up from 14.3% (35.2 million) in 2017 and 9.5% (22.4 million) in 2012. It counts any yoga in a year, at home or in a class, so it is not a count of studio customers either. Use instead: the NHIS figure, with its year and its past-12-months question.
“Yoga is a $80 billion (or $125 billion) industry”
None of these numbers is what studios take in.
The worldwide figures have even less behind them. A June 2019 Hinduism Today item, relaying Industry Leaders Magazine, said a study showed around $80 billion is spent on yoga worldwide, without naming the study (Hinduism Today). Expert Market Research, a firm that sells the report, valued the global yoga market at 125.82 billion dollars in 2025 (Expert Market Research); its free page gives no method, and its market is yoga courses, with offline classes about 73.93% of it (Expert Market Research). We did not read the other firms’ global “yoga market” pages, whose sites bar automated readers. Use instead: the Census Bureau’s receipts for the industries where studios sit (see the industry section above), and call any global “yoga market” figure a vendor estimate.
“300 million people practise yoga worldwide”
None of the pages we read names a survey, sample or year for it. A June 2026 World Health Organization news item for the International Day of Yoga says an estimated 300 million people around the world practice yoga, almost double the number with gym memberships, and cites nothing (WHO). A June 2019 Hinduism Today item credited 300 million practitioners worldwide to 2016 research by Yoga Alliance (Hinduism Today), but the 2016 Yoga in America Study was a survey of Americans (we could not read it: see above). A market-research page repeats over 300 million, citing only “available resources” (Expert Market Research). Use instead: a national survey with a stated method, such as the U.S. National Health Interview Survey, and call 300 million an unsourced estimate if you use it at all.
“Video lifts conversions 80%”
The figure is a best case from one video vendor, EyeView, about a client website, not a yoga studio. In February 2009 EyeView’s blog said viewers of its videos for one client, UMOO, were 80% more likely to become depositing users, comparing viewers with non-viewers (EyeView, archived). That comparison does not test what adding a video does. By August 2010 Unbounce, a landing-page software seller, wrote that a study by eyeviewdigital.com showed video on landing pages can increase conversion by 80% (Unbounce, archived).
The larger later evidence points the other way. Unbounce’s own 2021 analysis of about 35,000 customer landing pages in each of three periods (Unbounce) concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce). Its April 2025 article of landing-page examples still says landing pages with video can increase conversions by 80% (Unbounce). We found no conversion test by a yoga or pilates studio behind it. Use instead: “Unbounce’s 2021 study of about 35,000 landing pages per period found video had a minimal or negative effect; we found no conversion test by a yoga studio.”
We started from the questions people search for about yoga studio video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 534 figures from 40 publishers.
On November 13, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS establishment and pay counts (Quarterly Census of Employment and Wages open data files), occupation wages and projections (through the BLS data API), and business survival (an archived BLS table, because bls.gov refuses scripts); Census County Business Patterns, Nonemployer Statistics, the 2017 and 2022 Economic Census, the 2022 NAICS Manual and population estimates (through the Census data API and Census files); the CDC’s National Health Interview Survey data briefs (through Internet Archive copies, because cdc.gov refuses scripts) and NIH NCCIH pages; peer-reviewed studies (through PubMed abstracts, re-read with NCBI’s E-utilities); the Florida Statutes, eCFR, the Federal Register, the Copyright Office and two federal appeals court opinions; YouTube Help; SEC filings on EDGAR; the National Pilates Certification Program’s exam statistics; and United Nations pages. Ipsos, the World Health Organization, a magazine, a market-research seller and a landing-page software seller appear in the origins section, labelled as the counters or repeaters they are. Our YouTube figures come from the YouTube Data API, our per-resident ratios from BLS counts and Census population estimates, and our filing counts from EDGAR full-text search. One archived 2009 vendor post behind the “80%” claim is copied from our earlier pages and checked by hand, because the vendor’s robots rules bar our agents. We left out sources whose robots rules or terms bar our agents, and copies of their reports hosted elsewhere: Yoga Journal and Yogi Times (robots rules), Yoga Alliance, Mindbody, Harvard Health Publishing and IDEA Health & Fitness (terms ban automated access), the Florida Department of Agriculture and Consumer Services’ website (robots rules; it publishes no list of registered health studios), and SFIA (its terms page sits on a host that bars our agents). We left out the consumer price index rows for lesson and membership fees: the BLS data API had reached its daily request limit for our key by the time of the final check, so they could not be re-verified. Nothing here is legal, health, licensing or business advice.
We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.
Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:
count of studio and training-school channels flagged fl (own text names a Florida place); pbm count is also 0; channel descriptions and video titles and descriptions searched with a Florida place regex
This edition contains no Mark Studios customer data.
Limitations
No industry code counts yoga studios alone. Census’s index puts yoga and pilates fitness studios in NAICS 713940, shared with gyms, health clubs and swimming and racquet facilities, and yoga and pilates instruction in 611699, shared with other kinds of instruction. Every establishment count here is for the whole shared industry, and BLS publishes instructor pay only for exercise trainers and group fitness instructors as a whole.
Nonemployers are published only at a wider level. Nonemployer Statistics does not publish either studio code, so the owner-only share is for all other amusement and recreation businesses (NAICS 7139).
Our YouTube read follows YouTube’s ranking. The videos are what YouTube’s search returned for ‘yoga class’, ‘yoga studio’ and ‘pilates class’ (the top 200 results for each, sorted by views, with no country filter) on November 13, 2026. It is not a census of yoga video: a few channels hold most of the views, many of the most-viewed channels are in India, and children’s yoga shows draw a large share. View counts are lifetime snapshots and include paid views. We read titles and channel text, not the videos themselves.
Two federal yoga figures for 2022. NCHS prints an age-adjusted share and NIH NCCIH a crude one from the same survey; we show both and say which is which. The survey counts any yoga in the past 12 months, at home or in a class, so it is not a count of studio customers.
Studies of online classes are small. Most trials and surveys of online, livestreamed or telehealth yoga had a few dozen to a few hundred people; sample, design, place and year are given in each sentence.
The public companies count their own studios. Studio counts in the filings cover each company’s own network wherever it is, and no filer gives a Florida or county count. Florida publishes no list of registered health studios, so we could not count them by county.
Rules and origins as read on November 13, 2026. This is not legal or health advice. We read state and federal law, not county or city ordinances. The origins section rests on pages and reports we could read; the Yoga in America reports sit on hosts that bar our agents, so we print none of their figures.
How to cite this page
For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/yoga-studio-video-statistics#DRV-206. To cite the page as a whole:
Mark Studios. "Yoga Studio Video Statistics." Last verified Nov 13, 2026. https://www.markstudios.com/research/yoga-studio-video-statistics
APA
Mark Studios. (2026, November 13). Yoga studio video statistics. https://www.markstudios.com/research/yoga-studio-video-statistics
MLA
“Yoga Studio Video Statistics.” Mark Studios, 13 Nov. 2026, www.markstudios.com/research/yoga-studio-video-statistics.
Chicago
Mark Studios. “Yoga Studio Video Statistics.” Last modified November 13, 2026. https://www.markstudios.com/research/yoga-studio-video-statistics.
BibTeX
@misc{markstudios_yoga_studio_video_statistics_2026,
author = {{Mark Studios}},
title = {{Yoga Studio Video Statistics}},
year = {2026},
month = nov,
url = {https://www.markstudios.com/research/yoga-studio-video-statistics},
note = {Last verified 2026-11-13}
}
Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.
We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.
Nov 13, 2026: First published with 534 figures from 40 publishers, each checked against its original source.
Frequently asked questions
How many Americans do yoga?
In the CDC’s National Health Interview Survey, 16.9% of U.S. adults did yoga in the past 12 months in 2022 (age adjusted), up from 14.3% in 2017 and 9.5% in 2012. In 2017 that was 35.2 million adults. The survey counts yoga at home or in a class, so it is not a count of studio customers.
How many yoga studios are there in the United States?
No federal count covers yoga studios alone. Census puts yoga and pilates fitness studios in NAICS 713940, where BLS counted 46,015 establishments with employees in 2025, shared with gyms and health clubs, and yoga instruction schools in NAICS 611699, where BLS counted 12,308, shared with other kinds of instruction.
How many fitness and yoga studios are in Palm Beach, Broward and Martin counties?
BLS counted 326 fitness and recreational sports centers with employees in Palm Beach County in 2025, 317 in Broward and 28 in Martin, out of 3,339 in Florida. That is 20.7 per 100,000 residents in Palm Beach County against 13.5 for the U.S. (our calculation). The industry is shared with gyms.
Who gets the views on YouTube yoga classes?
In our November 13, 2026 read of YouTube’s most-viewed yoga and pilates class videos, instructor-creators drew 48.0% of on-topic views, children’s yoga shows 23.1%, and studios speaking as themselves 1.4%.
How long is a YouTube yoga class?
The median class video in our sample ran 21.3 minutes, and a quarter ran 33.3 minutes or more. 22.7% of class videos ran 60 seconds or less.
What do yoga instructors earn?
BLS has no yoga instructor code. Exercise trainers and group fitness instructors, which includes yoga and pilates teachers, earned a U.S. median of $47,160 in May 2025 and a Florida median of $38,800.
Does Florida’s Health Studio Act cover yoga studios?
The Act does not name yoga or pilates. It covers anyone selling instruction in a program of physical exercise, exempts programs used solely for dance, aerobic exercise, or martial arts once an affidavit is filed, and requires a $300 registration per location and penalty-free cancellation within 3 days.
