Service · Instagram Reels
Instagram Reels Editing Service
Send raw footage or a long video and get Instagram Reels back: vertical 9:16 edits at 1080×1920 with a hook in the opening seconds, captions kept inside Instagram's safe zones, jump cuts and music. A human editor picks the moments worth posting, so you're not publishing whatever an AI clipper grabbed.
Updated
Why Reels deserve their own edit: Reels made up 50% of the time people spent on Instagram in April 2024, up from more than 20% two years earlier, according to Meta. Source and more platform data in our short-form video statistics.
What's included
What's included in Instagram Reels editing?
Hook-first 9:16 Reels built for the opening secondsWord-by-word or full-line captions, styled to your brandCaption and text placement inside Reels safe zonesJump cuts and tight pacing for retentionB-roll and overlay graphics that back up each pointRoyalty-free music or a trending track you chooseBatches of Reels cut from one long video or podcastSquare 1:1 version for feed posts on requestColor correction and audio cleanup
Specs
Reels vs Shorts vs TikTok: the specs that matter
Read from each platform's own help and developer pages in September 2026; every figure links to its source in our short-form video statistics.
| Platform | Longest video | Shape and size | Worth knowing |
|---|---|---|---|
| Instagram Reels | 20 minutes recorded in the app; 15 minutes via the API | 9:16 recommended | Reels over 3 minutes aren't recommended to new audiences |
| Facebook Reels | No length limit (Meta, June 2025); 3–90 seconds via the API | 1080×1920 recommended | All Facebook videos are now shared as reels |
| YouTube Shorts | Up to 3 minutes (since October 15, 2024) | Square or vertical | Most audio-library songs can run up to 90 seconds in a Short |
| TikTok | 10 minutes recorded in the app; 60 minutes uploaded | 9:16 recommended; at least 540×960 | Its Creator Rewards Program pays only for videos of at least one minute |
| What we deliver | Your target length | 9:16 at 1080×1920; 1:1 on request | One edit, exported per platform with safe-zone captions |
Running Reels as ads? Meta advises keeping text and logos out of the bottom 35% of a Reels ad, the top 14% and 6% on each side, where the app's buttons sit.
Human vs AI
Human-picked moments vs AI clippers
AI clipping tools are fast and cheap, and for high-volume "good enough" posting they can work. Where they struggle is the select: podcasters describe AI that "keeps picking the most boring parts of the conversation" (r/podcasting), and one put it simply: "it's not the cut, it's the select" (r/podcasting).
| AI clipping tool | Human editor | |
|---|---|---|
| Who picks the moment | Transcript and engagement-signal scoring | An editor who watches the whole video and knows your audience |
| The hook | The first strong sentence it detects | Rebuilt: a reordered line, a text hook or a cold open |
| Context | Can cut mid-thought or drop the setup | Keeps the setup and the payoff in the same clip |
| Captions | Auto-styled, auto-placed | Styled to your brand or a reference, placed inside safe zones |
| Speed | Minutes | 3–5 business days for a batch of 5–10; rush for single clips |
| Best for | Volume where "good enough" is fine | Reels that carry your brand |
AI-assisted tools help with parts of our workflow, such as captions. Which moments become Reels is the editor's call.
From long-form
One long video, a week of Reels
Repurposing long-form video into short clips is the most common short-form job we get. A typical batch is 5–15 clips from a single long video, scoped in advance, and most clients run weekly or bi-weekly batches so the posting schedule never depends on a new shoot. The full pipeline is on our short-form video editing page, and monthly video editing plans explain how a recurring batch works with the same editor. For the playbook behind it, read how to repurpose long-form video into Shorts and Reels.
Recent work
Vertical edits from our portfolio
More vertical edits on our portfolio.
FAQ
Instagram Reels editing: frequently asked questions
Vertical 9:16 edits at 1080×1920 with a hook in the opening seconds, word-by-word or full-line captions placed inside Instagram's safe zones, jump cuts, b-roll and overlay graphics, color correction and royalty-free music or a trending track you choose. We can also cut batches of Reels from one long video and supply a square 1:1 version for feed posts.
Instagram's own Reels page allows up to 20 minutes recorded in the app, but says reels over 3 minutes won't be recommended to new audiences. When we repurpose a long video, clips are typically trimmed to 15–60 seconds around one hook and one payoff. Tell us your target length and we cut to it.
Yes. Repurposing long-form video into short clips is the most common short-form job we get. Send the full-length video and note any moments you want prioritized; the editor finds the best hooks, trims each clip, reframes it to 9:16 and adds captions and b-roll. A typical batch is 5–15 clips from one long video.
Yes. Caption styles include word-by-word pop captions, full-line subtitles and hybrid animated styles with highlight words, matched to your brand or a reference clip. For music we sync to a trending track you specify or place royalty-free tracks, so branded posts don't get muted or flagged.
Yes. We export 9:16 vertical at 1080×1920 with safe-zone-aware captions for Reels, TikTok and Shorts, and can supply a square 1:1 version for feed posts. Tell us which platforms you post to; length limits and safe zones differ, so we handle the spec differences per platform.
The moments are picked by the editor on your project, who watches the video and builds the hook, the captions and the pacing around what's worth posting. AI-assisted tools help with parts of the workflow such as captions, but which moments become Reels is the editor's call.
A standard batch of 5–10 clips typically turns around in 3–5 business days. Rush turnaround is available for single clips when you need to post same-day or next-day. Recurring clients on a weekly cadence get a dedicated editor slot, so delivery times stay consistent.
Start your Reels
Tell us your footage, your posting cadence and a Reel you like. We'll scope the batch and match a short-form editor, usually within 1 business day.
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