AI Video Generator Apps on the App Store Study

Key takeaways

1. 47 of 60 AI video generator apps with 1,000 or more U.S. ratings (78%) sell a weekly plan, against 31% of video editing apps in our video editing apps study. See details
2. Among the 35 that list both, a year of weekly payments costs a median 7.8 times the yearly plan, and more in every one; in 21 of them it costs six times as much or more. For editing apps the median is 5.2 times. See details
3. 45 of 60 (75%) also sell credit, coin or token packs, so generating video can cost more than the plan; the median cheapest pack is $6.99. See details
4. The median lowest listed price is $6.99 a week, $14.99 a month and $39.99 a year; all 60 apps are free to download. See details
5. 13 of them rank in Apple's top 100 grossing Photo & Video apps, led by Runway at number 14; the median app was first released in 2024. See details

How do AI video generator apps charge?

We read the in-app purchases Apple lists for 60 AI video generator apps on the U.S. App Store: apps whose main job is making video with AI, from text, photos or avatars. All 60 are free to download. 47 (78%) sell a weekly plan, against 31% of the 135 video editing apps in our video editing apps on the App Store study. 45 (75%) also sell credit, coin or token packs, which pay for individual generations on top of a plan.

What does a weekly plan cost over a year?

35 of the apps list both a weekly and a yearly plan. Paying the lowest weekly price for 52 weeks costs a median 7.8 times their lowest yearly price, and more than the yearly plan in every one; in 21 it costs six times as much or more. In video editing apps the median is 5.2 times. Paying monthly for a year costs a median 2.4 times the yearly plan, across the 20 apps listing both. Apple's guidance to developers is that a per-week or per-month breakdown of an annual price "should be displayed in a subordinate position and size to the annual price" (Apple Developer).

What do the plans cost?

Taking each app's lowest listed price for each period, the median is $6.99 a week (47 apps), $14.99 a month (23 apps) and $39.99 a year (40 apps). The cheapest credit pack has a median of $6.99 (45 apps), and 4 apps sell a lifetime unlock.

Which apps are the biggest?

The 60 apps carry 747,911 U.S. ratings between them, a median of 4,757 each, rated 4.53 out of 5 at the median. 13 rank in Apple's top 100 grossing Photo & Video apps (Apple chart), led by Runway: AI Image & Video at number 14. They are young: the median app was first released in 2024, and 46 of the 60 shipped an update in the 90 days before the read.

What this means

• Read the yearly price before the weekly one. A year of weekly payments costs a median 7.8 times as much.
• Budget for credits. In 75% of these apps, a plan does not cover every generation.
• Use a weekly plan only to test an app. Cancel it when the test ends.

Rather have a person edit your footage? Mark Studios edits video for creators and brands. Our AI video editing statistics cover how teams use AI tools.

How we ran the study

Apps. Candidates from the iTunes Search API (U.S. store; the terms ai video generator, ai video, text to video, image to video, ai video maker, photo to video ai, ai avatar video, ai video effects, 200 results each) and Apple's U.S. top-grossing and top-free Photo & Video charts: 878 apps. We kept those with 1,000 or more U.S. ratings whose name or description pairs AI with video or mentions video generation (149), left out the 29 already counted as video editing apps in our earlier study, and labelled the rest by hand: 60 are AI video generators and 60 are not (photo editors, caption, transcription and enhancement tools, chat apps and image-only generators).

Prices. Each app's U.S. App Store page (example) lists up to ten in-app purchases with their prices. We classed each by its name: multi-month, weekly, monthly or yearly plans, then credit, coin or token packs, then lifetime or one-time unlocks, and kept the lowest listed price per class per app. App pages were read on November 1, 2026, except four already read for the editing study on October 31; chart ranks are Apple's as read on October 31.

Limitations

• Listed prices only. Apple shows up to ten in-app purchases, so an app's cheapest plan, a free trial or an introductory offer may be missing.
• Classes come from names. A plan named "Pro" with no period is not counted as weekly, monthly or yearly.
• Hand labels. Some apps both edit and generate; we classed each by its main job.
• U.S. store, iPhone and iPad apps. Prices differ by country, and Android apps are not included.

How to cite this study

Link to the section you use, for example https://www.markstudios.com/research/ai-video-generator-apps-app-store-study#weekly. To cite the study as a whole:

Mark Studios. "AI Video Generator Apps on the App Store Study." Published November 1, 2026. https://www.markstudios.com/research/ai-video-generator-apps-app-store-study

@misc{markstudios_ai_video_generator_apps_app_store_study_2026,
  author = {{Mark Studios}},
  title = {{AI Video Generator Apps on the App Store Study}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/ai-video-generator-apps-app-store-study},
  note = {Last verified 2026-11-01}
}

Our counts and the CSV are free to reuse under CC BY 4.0 with a link to this page.

Sources

Per-app data (CSV)

Widely quoted video statistics on other topics are traced to their origin, with a verdict on each, in our research fact-check.

1. Apple, iTunes Search API. Accessed 2026-11-01.
2. Apple, iTunes RSS: top-grossing Photo & Video apps, U.S. App Store. Accessed 2026-11-01.
3. Apple, App Store: Runway: AI Image & Video (an example app page with its in-app purchases). Accessed 2026-11-01.
4. Apple Developer, Auto-renewable subscriptions. Accessed 2026-11-01.

Update policy and change log

AI video apps change fast. We plan to rerun the read every three months. Corrections go to contact@markstudios.com.

• November 1, 2026: First published.