Every figure on this page links to the organization that produced it, and each was re-checked against that source before publishing. How U.S. electricians and electrical contractors market themselves and where video fits, and the evidence behind it: our own read of 250 electrician homepages; how many electricians and contractors there are and what they earn, including Florida; the apprenticeship pipeline; the data center, EV charger, panel, heat pump and solar demand; what EMCOR, IES, Comfort Systems and MYR tell investors; the electrical fire and shock record; the Florida, Texas, FTC, Google and OSHA rules; and where five popular numbers came from.
24.4% of 250 U.S. electrical contractor homepages showed a video player in November 2026; half of those were muted background loops (12.4% of homepages), and only 6.8% embedded a YouTube video (our measurement). (Mark Studios)See details
The homepages sell jobs that video explains: 45.6% mentioned generators, 42.0% panel upgrades and 37.2% EV chargers (our measurement). (Mark Studios)See details
18.4% of electrician homepages showed a license number (our measurement). Some states require the number in advertising; Florida, for one, requires it in each advertisement in any medium (Florida Statutes 489.521). We make no judgment about any site. (Mark Studios; The Florida Legislature)See details
U.S. employers had 757,220 electricians on payroll in May 2025 at a median wage of $63,190, and there were 100,285 electrical contractor establishments in 2025. (BLS)See details
BLS projects 72,700 electrician openings a year for 2025-35, but net new jobs are only about 7,600 a year; the rest replace workers who leave (our calculation). (BLS; Mark Studios)See details
IES Holdings' residential share fell to 38.7% of revenue in fiscal 2025, while data center and network work reached 48% of EMCOR's U.S. electrical segment. (IES Holdings; EMCOR)See details
NFPA estimates 46,652 home electrical fires a year for 2020-2024; USFA counts 23,700 residential fires caused by electrical malfunction in 2023, a narrower definition. (NFPA; USFA)See details
The widely repeated 51,000 electrical fires are NFPA's 2003-2007 averages, and the "48 million homes need panel upgrades" was Pecan Street's upper bound; a 2025 panel survey estimates 13–19 million. (ESFI; Pecan Street; Energy Policy)See details
How many electricians use video on their websites?
About one electrical contractor homepage in four shows video. We read a random sample of U.S. electrician and electrical contractor websites listed in OpenStreetMap on November 2, 2026: 24.4% of the 250 readable homepages had a video player (our measurement). Half of it is decoration rather than explanation: 12.4% played a muted background loop, 14.4% hosted a video file on their own site, and only 8.8% embedded a video from YouTube or Vimeo (6.8% YouTube, 2.4% Vimeo). Of the homepages with video, 54.1% used only self-hosted files. That puts electricians below the roofers and HVAC contractors we measured the same way, and above landscapers.
The homepages sell exactly the jobs a short video explains. 45.6% mentioned generators or backup power, 42.0% panel or service upgrades, 37.2% EV chargers, 16.8% solar and 29.6% at least one safety service such as surge protection (18.0%), safety inspections (18.8%) or smoke and CO detectors (10.0%). 80.8% mentioned commercial or industrial work and 68.4% residential work; 43.2% mentioned industrial work, and 15.2% also offered plumbing or HVAC. 43.6% advertised 24/7 or emergency service, 21.6% financing, 15.2% a maintenance plan or membership and 28.8% a warranty or guarantee.
Conversion tools are thin. 37.6% had a contact or request form on the homepage, 34.0% a quote or estimate button, 27.6% a free estimate offer and 12.0% a live chat widget; 27.6% had a quote or booking button with no form on the page. Only 8.0% loaded a scheduling widget we could identify (20 sites: ServiceTitan 8, Housecall Pro 4, Thryv/vCita 4, Jobber 2, others 2). 13.6% showed a dollar amount, mostly service-call fees and coupons (4.4% a "$ off" coupon). Only 2.4% mentioned apprentices, even though 41.6% linked to a careers page.
Licensing is where the sample falls short of the rules. Only 18.4% of homepages showed a license number and 26.8% said "licensed and insured", though Florida and California require the number on advertising (see the rules section below). Homepages are not the only advertising a contractor runs, and our sample covers every state, so this is not a measure of violations.
How we measured. OpenStreetMap listed 605 distinct U.S. electrician website hosts on November 2, 2026, after we removed supply houses, directories and duplicates; we drew a random 400 and read each homepage once in a headless browser, without clicking or submitting anything. 250 were readable electrical contractor sites. 1.2% belonged to a franchise or multi-site company, so the shares describe mostly independent contractors' websites. A hand check of 30 homepages agreed with the automatic video classification on 93.3% of them; one popup video was missed, so the video share is a slight floor. The site list with every indicator is in homepages.csv and the method in crawl-summary.json. Shares from 250 sites carry a margin of about plus or minus 5 points at 25%.
How homeowners find and hire electricians
Electricians are the trade homeowners hire most. In Houzz's 2026 survey of 20,358 renovating U.S. homeowners, 25% did electrical upgrades in 2025 (Houzz) and 41% hired an electrician directly, more than hired HVAC contractors or plumbers (Houzz); Houzz sells advertising to these pros. Mr. Electric, a Neighborly franchise, has more than 200 locations (Mr. Electric, archived release). In ServiceTitan's 2025 survey of commercial contractors, run by Thrive Analytics, 93% of electrical contractors said they were focused on revenue from new projects (ServiceTitan, sponsored content in ELECTRICAL CONTRACTOR), 61% wanted efficiency (ServiceTitan) and 57% already used two or three software tools (ServiceTitan); ServiceTitan sells that software and did not publish the electrical subsample's size. ELECTRICAL CONTRACTOR magazine's 2024 survey found single-family work fell to 29% of contractors' revenue from 38.4% in 2018 (ELECTRICAL CONTRACTOR), with 35% of revenue from residential work overall (ELECTRICAL CONTRACTOR).
No survey owner publishes how many electricians make video or what it does for them. The only electrician-specific video figure we found is Klein Tools' 2018 finding that 45 percent of young electricians think employers can tell career stories through video and social media.
How many electricians and electrical contractors are there?
U.S. employers had 757,220 electricians on payroll in May 2025, not counting the self-employed (BLS OEWS). Counting the self-employed, BLS puts electrician jobs at 821.0 thousand in 2025 (BLS Employment Projections), and 7.1 percent of those jobs were held by self-employed electricians (BLS). The household survey, which asks people what they do rather than asking employers, counted an average of 1,063 thousand employed electricians in 2025 (BLS CPS); the two surveys measure different things and should not be mixed.
Most electricians work for electrical contractors. Firms in NAICS 238210 (electrical contractors and other wiring installation contractors) employed 541,390 electricians in May 2025 (BLS OEWS), out of 1,109,770 jobs across all occupations in the industry (BLS OEWS), so electricians held 48.8% of the industry's jobs (our calculation). The rest are helpers (52,870, @WRK-011|BLS), supervisors (79,660 first-line supervisors of construction trades, @WRK-012|BLS), office staff, estimators and other trades. BLS's handbook says electrical contractors employed 66 percent of U.S. electricians in 2025 (BLS Occupational Outlook Handbook).
The trade is growing. QCEW establishments rose 14.1% from 2019 to 2025 (100,285 against 87,886), jobs rose 16.4% (1,123,060 against 964,618, @WRK-034|BLS QCEW 2019), and average pay rose 32.4% before inflation ($87,578 against $66,157, @WRK-036|BLS QCEW 2019) (our calculations). Monthly payroll data tell the same story: the industry had 1,171.5 thousand jobs in August 2026, preliminary and not seasonally adjusted (BLS CES), against 988.4 thousand in August 2019 (BLS CES), a rise of 18.5% (our calculation). Florida held 7.9% of the country's electrical contractor establishments in 2025 (our calculation from QCEW).
It is a trade of very small firms. Of the 83,342 establishments with paid employees in 2023, 48,799 had fewer than five employees (Census CBP), 58.6% of them (our calculation), and only 37 had 1,000 or more (Census CBP). There were 76,328 employer establishments in 2019 (Census CBP). Businesses with no employees outnumber them: 171,644 nonemployer electrical contractors filed in 2024, up from 144,369 in 2019 (Census), a rise of 18.9% (our calculation), and roughly 2.1 for every employer establishment (our calculation; the two counts are a year apart). Together they took in $9.8 billion in 2024 (Census Nonemployer Statistics), about $57,200 each (our calculation). Employer firms took in $249.2 billion in 2022; 78,975 firms ran 81,249 establishments (Census Economic Census), and annual payroll was $77.8 billion in 2023 (Census CBP) for 1,015,983 employees in March (Census CBP).
No firm dominates. The four largest electrical contractors took 4.8 percent of industry receipts in 2022 and the 50 largest 19.1 percent (Census Economic Census concentration table). The largest single product line was wiring new single detached homes, 9.0 percent of receipts (Census), followed by new office buildings and data centers at 6.6 percent (Census); maintenance and repair of single detached homes was 2.7 percent, reported by 16,668 establishments (Census). Among employer firms classifiable by owner, 6,594 of 76,879 were majority women-owned in 2022 (Census Annual Business Survey), 8.6% (our calculation), and 5,540 were veteran-owned (Census Annual Business Survey), 7.2% (our calculation).
What do electricians earn?
The median U.S. electrician earned $63,190 a year in May 2025 and the mean was $71,490 (BLS OEWS). The lowest-paid tenth earned less than $42,640 and the highest-paid tenth more than $108,510 (BLS OEWS). Electricians working for electrical contractors had a median of $61,570, slightly below the all-industry figure (BLS OEWS). Electricians' helpers earned a median of $42,670 (BLS OEWS), and there were 63,630 of them on payrolls (BLS OEWS).
Pay depends heavily on the state. Florida employed 49,700 electricians in May 2025 (BLS OEWS) at a median of $57,250 and a mean of $57,660 (BLS OEWS), with a location quotient of 1.03, meaning electricians are about as common a job there as nationally (BLS OEWS). Florida's median was 9.4% below the national median (our calculation). The California median was $76,160 (BLS OEWS) and the Illinois median $99,560 (BLS OEWS). These are comparisons, not a ranking of states.
Survey data from the trade press point the same way, with the caveat that respondents chose to answer. In EC&M's 2023 salary survey of 1,333 electrical professionals (EC&M), with electrical contractors the largest group at almost 600 responses (EC&M), the share of contracting respondents earning a base salary over $100,000 rose from 34% in 2019 to 40% in 2022 (EC&M), 51% got a bonus in 2022 against 40% in 2018 (EC&M), 25% reported no salary change (EC&M), and 11% said they got no fringe benefits at all, the highest share of any group (EC&M). Those respondents skew toward owners and senior staff.
How do people become electricians, and is the pipeline big enough?
Most electricians learn the trade in a four- or five-year apprenticeship with about 2,000 hours of paid on-the-job training a year plus classroom instruction (BLS Occupational Outlook Handbook). BLS projects about 72,700 electrician openings a year over 2025-2035 (BLS Occupational Outlook Handbook), down from about 81,000 a year in its previous 2024-2034 projection (BLS, archived). Employment is projected to grow 9.2 percent over the decade, against 3.5 percent for all occupations (BLS Employment Projections), which is 75.9 thousand more jobs by 2035 (BLS). That net growth is about 7,600 jobs a year, roughly a tenth of the projected openings (our calculation): most openings replace electricians who retire or change careers. Helpers are projected to grow just 0.6 percent (BLS).
There is no current official count of electrician apprentices. The Department of Labor's last national table, for fiscal year 2021, showed electrician as the largest Registered Apprenticeship occupation with 71,812 active apprentices, more than twice carpenter (U.S. Department of Labor, archived); that year more than 241,000 people entered apprenticeships in all occupations (U.S. Department of Labor). Joint labor-management programs, mostly union, held 47% of all active apprentices (U.S. Department of Labor). The earlier tables covered only the states DOL runs directly: 47,483 electrician apprentices in fiscal 2019 and 44,547 in fiscal 2020 (U.S. Department of Labor, archived). DOL now publishes this only in dashboards.
The trade associations fill the gap with their own estimates, and each has a side. The Independent Electrical Contractors, which represents non-union contractors and runs apprenticeships, estimates about 135,000 electrician apprentices in 2025, half in non-union programs (IEC), and 49,150 new apprentices that year, up 40% since 2021 (IEC); its figures are projected from DOL data through September 2025. IEC counts 21,605 apprentices in its own programs (IEC) and told Congress in June 2026 that more than 22,000 are enrolled (IEC testimony). It puts non-union electricians at 516,437 across all industries (IEC) and says non-union contractors employ 400,704 of the 548,159 electricians working for electrical contractors (IEC). On the union side, NECA says the NECA-IBEW electrical training ALLIANCE had 1,533 more apprentices in 2025 than in 2024 (NECA, syndicated release), and the ALLIANCE says it has trained over 350,000 apprentices to journeyman (electrical training ALLIANCE). Google said in April 2025 it would back an effort to train 100,000 electrical workers and 30,000 new apprentices through the ALLIANCE (Google) and to grow the pipeline by 70% in five years (Google); these are targets, not results.
State licensing data show how hard the exams are. Texas had 145,406 licensed electrical apprentices in fiscal 2025 (Texas TDLR), 40,213 journeymen (TDLR), 18,512 master electricians (TDLR) and 12,324 electrical contractors (TDLR), about 3.6 apprentices per journeyman (our calculation). TDLR issued 78,205 new individual electrician licenses that year (TDLR). Only 23.50% of all Texas electrician exam sittings were passed in fiscal 2025 (TDLR), and 27.52% of journeyman sittings (TDLR), against 30.28% in fiscal 2022 (TDLR); 19.08% of master calculations sittings passed (TDLR). On the new journeyman exam from January to March 2026, 67.23% of first-time takers passed, and 83.54% of those in an apprenticeship program (TDLR staff report); both samples are small (177 and 79 exams). Florida's Electrical Contractors' Licensing Board oversees about 19,500 licensees (Florida DBPR).
Who are electricians?
Electricians are young for a skilled trade and almost all men. The median employed electrician was 39.6 years old in 2025 (BLS CPS). 156 thousand were aged 55-64 and 35,000 were 65 or older (BLS CPS), together 18.0% of employed electricians; 146 thousand were 20-24 and 21,000 were 16-19 (BLS CPS), together 15.7% (our calculations). Women were 3.5% of electricians in 2025 against 47.1% of all workers (BLS CPS), up from 2.3% in 2015 (BLS CPS, 2015). Hispanic or Latino workers were 25.0% (BLS CPS), up from 19.3% in 2015 (BLS CPS, 2015), and Black workers 9.3% (BLS CPS). The household survey counted 773 thousand employed electricians in 2015 (BLS CPS, 2015); its occupation codes changed in 2020, so we do not compute a growth rate from the two years.
The workers' own view has soured. In EC&M's 2023 survey, 33% of electrical professionals said they would not recommend the field to a young relative (EC&M), up from 7% in 2019 (EC&M). In ELECTRICAL CONTRACTOR magazine's 2024 Profile survey of 828 subscribers (ELECTRICAL CONTRACTOR), 63% of electrical contractors had difficulty finding trained workers (ELECTRICAL CONTRACTOR), rising to 80% among larger firms (ELECTRICAL CONTRACTOR); 28% had added employees in the previous 18 months against 15% that cut them (ELECTRICAL CONTRACTOR). Women were 5% of respondents (ELECTRICAL CONTRACTOR), respondents aged 25-34 rose to 3% (ELECTRICAL CONTRACTOR), and firms with one to nine employees were 51% of respondents, down from 66% in 2020 (ELECTRICAL CONTRACTOR).
Klein Tools, a tool maker that sells to electricians, surveyed young electricians in 2018: 57 percent of millennial electricians had entered the trade at 25 or younger (Klein Tools), 77 percent of those as apprentices (Klein Tools), and 52 percent said they joined because they enjoy problem solving (Klein Tools). In the same survey, 45 percent said employers can show real career stories through video and social media (Klein Tools), the only electrician-specific video figure we found from a survey owner.
What is driving demand for electrical work?
Data centers, electrified homes and EV charging are the three big drivers, and the old housing stock is a fourth. U.S. data centers used about 4.4% of the country's electricity in 2023 and could use 6.7% to 12% by 2028, according to the Lawrence Berkeley National Laboratory report released by DOE (DOE / LBNL); their use rose from 58 TWh in 2014 to 176 TWh in 2023 (LBNL). BLS itself now cites AI-driven data center demand and grid upgrades as sources of electrician work (BLS handbook). In January 2026 EIA forecast U.S. electricity use to grow 3% in 2027 (EIA), and in October it forecast commercial demand, which includes data centers, to grow 2.8% (EIA Short-Term Energy Outlook).
EV charging
The DOE Station Locator counted 263,102 public EV charging ports on November 2, 2026, at 83,655 locations (DOE Alternative Fuels Data Center); 79,514 were DC fast chargers (DOE AFDC), 30.2% of the total (our calculation). Public ports grew from 96,521 in 2020 to 168,388 in 2023 (DOE AFDC). Florida had 15,456 (DOE AFDC). Home chargers are not in those counts, and they are most of the charging: more than three-quarters of EV owners in EIA's 2020 housing survey charged at home (EIA RECS), and NREL's 2030 scenario assumes about 90% of plug-in owners will have home charging (NREL) and needs 26.8 million private home and workplace ports (NREL), alongside 182,000 public fast ports (NREL) and $53–$127 billion of charging investment (NREL). The federal NEVI program got $5.0 billion for public charging over fiscal 2022-2026 (FHWA).
The vehicles are there but sales have slowed. Americans registered 5,689,100 battery-electric vehicles in 2025 (DOE AFDC), 450,400 of them in Florida (DOE AFDC). Plug-in vehicles were 9.1% of 2025 passenger vehicle sales (Argonne National Laboratory, archived), 8,719,073 had been sold since 2010 (Argonne), and September 2026 sales were down 40.4% from a year earlier (Argonne) after the federal 30D vehicle credit ended for vehicles bought after September 30, 2025 (IRS). The home charger credit (30C), worth 30% up to $1,000 per port (IRS), ends for property placed in service after June 30, 2026 (IRS). In ELECTRICAL CONTRACTOR magazine's 2024 survey, 28% of electrical contractors worked with EV charging equipment, up from 24% two years earlier (ELECTRICAL CONTRACTOR). In a 2023 Electrical Safety Foundation survey of EV owners, 54% said they needed a panel upgrade to charge at home (ESFI, archived), 63% had a home inspection first (ESFI) and 8% said they had been shocked while charging (ESFI); ESFI did not publish its sample size.
Panels, heat pumps, solar and generators
Many homes have small panels. LBNL estimates 55% of U.S. single-family homes have 100-amp panels and 29% have 200-amp panels (LBNL), and at least 20% of panels of every size have no free breaker space (LBNL); in California, 100-amp panels are 32-33% of the stock (LBNL and UCLA). A Purdue field study of one test house estimated that avoiding a panel or service upgrade saves on the order of $2,000 to $10,000 (Purdue University preprint). HomeAdvisor's cost guide puts a panel upgrade between $1,200 and $2,000 (June 2026) (HomeAdvisor) and the average electrician job at $350 (HomeAdvisor), with licensed electricians charging $50 to $130 an hour (HomeAdvisor); HomeAdvisor sells leads to electricians. Until it ended for property placed in service after December 31, 2025 (IRS), the 25C home improvement credit covered panels and circuits needed for heat pumps up to $600 (IRS).
Heat pumps were the main heating equipment in 16.13 million of 123.53 million homes in 2020 (EIA RECS). Of new single-family homes completed in 2025, 56% were heated with electricity (Census Survey of Construction), 63% of new homes in the South had a heat pump (Census) and 53% of new multifamily buildings did (Census). Manufacturers shipped 3,644,596 air-source heat pumps in 2025, down 11.6% (AHRI). For tax year 2023, more than 250,000 families claimed the federal credit for heat pumps (U.S. Treasury) and 1.2 million claimed the residential clean energy credit (U.S. Treasury), more than 750,000 of them for solar (U.S. Treasury); that credit ended for spending after December 31, 2025 (IRS).
Rooftop solar keeps growing. Small-scale solar generated 92,979 GWh in 2025 (EIA), from 59,506 MW of capacity (EIA); Florida's rose from 205 GWh in 2016 to 5,198 GWh (EIA). About 450,000 distributed solar systems were installed in 2025 (LBNL), the median home system was 7.7 kW (LBNL), and 37% of new home systems came with a battery, up from 25% (LBNL). Outages push generators and batteries: customers averaged 11 hours without power in 2024 (EIA), and Hurricane Milton cut power to 3.4 million Florida customers (EIA). Generac estimates home standby generators are in only about 6.75% of the homes it counts as its market (Generac 10-K). In a 2023 Censuswide survey of 2,018 U.S. adults for Mr. Electric, a franchise that sells these services (Mr. Electric, archived release), 23% had a backup generator (Mr. Electric) and 14% had whole-home surge protection (Mr. Electric).
The housing stock is old. 20.26 million occupied homes were built before 1950 12.48 million in the 1950s, 12.76 million in the 1960s and 18.34 million in the 1970s, of 123.53 million (EIA RECS 2020). Schneider Electric, which makes panels, says 29% of U.S. homeowners do not know what their electrical panel does (Schneider Electric, December 2024), but an earlier Schneider post gives the same Twenty-nine percent figure for Gen Y and Gen Z respondents only, in a 2023 survey of 2,001 U.S. residents (Schneider Electric, April 2024). The two posts conflict, and neither publishes the question.
What do the listed electrical contractors tell investors?
The listed contractors show the same shift from housing to data centers. IES Holdings, whose Residential segment wires single- and multi-family homes from 99 locations (IES Holdings 10-K), got 38.7% of its revenue from that segment in fiscal 2025, down from 48.2% in fiscal 2024 and 53.8% in fiscal 2023 (IES Holdings 10-K), while its Communications segment, which builds network infrastructure for data centers, rose to 33.8% (IES Holdings 10-K). Single-family electrical revenue fell $66.7 million, which IES puts down to fewer housing starts (IES Holdings 10-K). Total revenue was $3.37 billion (IES Holdings 10-K), with 10,283 employees (IES Holdings 10-K) and $1.69 billion of contracted work not yet performed (IES Holdings 10-K).
At EMCOR, the U.S. electrical segment's revenue rose by $1.73 billion to 5.07 billion dollars in 2025 (EMCOR 10-K), the network and communications sector including data centers rose from 34% of that segment's revenue in 2023 to 48%, and electrical construction was about 42% of EMCOR's U.S. construction revenue (EMCOR 10-K). EMCOR's workforce was 90% male (EMCOR 10-K). Its backlog of contracted work reached $13.25 billion (EMCOR 10-K), $4.96 billion of it electrical (EMCOR 10-K). Comfort Systems' Texas electrical operation added $649.3 million of revenue, mostly from technology-sector work (Comfort Systems 10-K), and its electrical backlog more than doubled to $2.92 billion (Comfort Systems 10-K); multi-family and residential work was 1.4% of its revenue. MYR Group's backlog was $2.82 billion (MYR Group 10-K). Union coverage splits the field: 85% of MYR's craft workers and 62% of EMCOR's staff are union, against 9 employees under union contracts at Comfort Systems.
Companies that sell to electricians and homeowners report the residential side. Generac spent $123.2 million on advertising in 2025 (Generac 10-K), and residential products, mainly home standby generators, were 53.9% of its net sales (Generac 10-K); it sells through dealers that are mostly electrical and HVAC contractors, and estimates its home standby penetration at 6.75% (Generac 10-K). Hubbell's Electrical Solutions segment, whose products electricians install, had $2,172.3 million in net sales (Hubbell 10-K). ServiceTitan, whose software runs many residential trades businesses, had about 10,800 active customers in January 2026 (ServiceTitan 10-K); its 10-K does not split them by trade. Angi, the lead marketplace, had about 111,000 monthly active service professionals in all categories (Angi 10-K), spent $334.1 million on advertising in 2025 (Angi 10-K) and took $587.1 million in U.S. lead fees from professionals (Angi 10-K).
How often filings mention electricians
We counted Form 10-K annual reports on EDGAR's full-text search. The word "electricians" appeared in 56 10-Ks filed in 2016 (SEC EDGAR full-text search), 73 in 2022 (SEC EDGAR) and 65 in 2025 (SEC EDGAR); "electrical contractors" held at 34 in 2016 (SEC EDGAR) and 34 in 2025 (SEC EDGAR). Filings that mention both electricians and data centers went from 6 in 2016 (SEC EDGAR) to 10 in 2025 (SEC EDGAR) and 14 in the first ten months of 2026 (SEC EDGAR); both electricians and EV charging, from 2 (SEC EDGAR) to 10 (SEC EDGAR). "EV charger installation" appeared in 3 10-Ks in 2021 (SEC EDGAR) and 9 in 2025 (SEC EDGAR); "panel upgrades" in 5 in 2022 (SEC EDGAR) and "panel upgrade" in 2 in 2025 (SEC EDGAR), all residential solar companies. The shortage language the trade press uses is rare in filings: no EDGAR filing of any type since 2001 contains "shortage of electricians" (0, @FIL-035|SEC EDGAR), 8 contain "electrician shortage" (SEC EDGAR), all from one company, of which 1 was a 10-K (SEC EDGAR); 0 10-Ks filed in 2025 say "qualified electricians" (SEC EDGAR) and 1 says "licensed electricians" (SEC EDGAR).
How many home fires and injuries do electrical failures cause?
U.S. fire departments responded to an estimated annual average of 46,652 home electrical fires in 2020-2024, according to the National Fire Protection Association (NFPA), which caused 527 civilian deaths (NFPA), 1,580 injuries (NFPA) and $2.4 billion in direct property damage a year in 2024 dollars (NFPA). In 2024 alone NFPA estimates 48,757 such fires (NFPA); 2023 had the most deaths of its 2010-2024 series, 668 (NFPA), and the series rose from 41,390 fires in 2010 (NFPA), a 17.8% increase to 2024 (our calculation from NFPA's estimates).
How the fires start matters for the work electricians sell. In NFPA's 2020-2024 averages, an electrical failure or malfunction contributed to ignition in 77 percent of these fires (NFPA), arcing was the heat source in 64 percent (NFPA), and wire or cable insulation was the first item ignited in 36 percent (NFPA). Electrical distribution, lighting and power transfer equipment was involved in 21,743 fires a year and 60% of the deaths (NFPA). Fires between midnight and 8 a.m. were 22% of the total but 52 percent of deaths (NFPA), 28 percent happened in December through February (NFPA), and the kitchen was the most common room of origin at 15 percent (NFPA).
Unintentional residential fires attributed to electrical distribution equipment
The three counts differ this much because they define the fire differently, not because one is wrong. USFA also estimates 800 injuries (USFA) and $1,501,600,000 in losses for 2023 (USFA); electrical malfunction was the fourth-leading cause of residential building fires, with 23,700 fires behind cooking, careless acts and heating (USFA), and from 2014 to 2023 its fire deaths fell 19% (USFA). CPSC counts 8,200 residential fires a year involving installed wiring (CPSC) and $870.3 million in property losses from distribution equipment fires (CPSC). A 2003 CPSC memo counted 41,500 distribution system fires a year in the 1990s (CPSC), and a 1990 CPSC study found 85% of those fires were in housing over 20 years old (CPSC staff paper). The arc-fault breaker case leaned on a 1994 insurer survey in which over 33% of 660 electrical fires came from arcing (CPSC staff paper); we found no peer-reviewed study measuring how many fires AFCIs prevent.
Electrocutions at home and at work
CPSC estimates about 100 consumer product-related electrocution deaths a year in 2018-2020 (CPSC), an age-adjusted rate of 0.311 per million (CPSC), nearly nine times as many males as females (CPSC), and 140 deaths from electric current in 2023 in its broader count (CPSC). At work, BLS counted 130 deaths from exposure to electricity in 2024, down from 142 in 2023 (BLS CFOI, archived). Electricians had a fatal injury rate of 5.3 per 100,000 full-time workers in 2024, above the 3.3 rate for all workers (BLS), while electrical contractors reported 1.8 recordable injuries per 100 workers, below the private-industry 2.3 (BLS SOII, archived).
The Electrical Safety Foundation, a nonprofit funded by manufacturers and utilities, compiles the federal data: 1,940 workplace electrical deaths in 2011-2023 (ESFI), 74% of them outside electrical occupations (ESFI), 33% at a private residence (ESFI), 855 in construction (ESFI), 42.8% from overhead power lines (ESFI), and 3,260 nonfatal injuries with days away from work in 2021-2022 (ESFI). In OSHA accident reports, electricians were the occupation with the most electrical deaths, 212 (ESFI). CPWR, the construction research center, counts 1,501 fatal electrical injuries in 2011-2020 (CPWR), 71% of the construction ones at specialty trade contractors (CPWR); construction workers were about 7% of the workforce but 47.6% of work electrocutions in 2019 (CPWR). OSHA electrical citations in construction fell 73.5% from 2011 to 2021 (CPWR), with penalties averaging $3.2 million a year (CPWR). No electrical wiring standard is on OSHA's FY2025 top-10 most cited list or its preliminary FY2026 list, where lockout/tagout, 1910.147, ranks third (OSHA). NIOSH tells unqualified workers to stay 10 feet from energized parts (NIOSH).
What rules apply to electricians and their advertising?
In Florida, an electrical contractor's certification or registration number must appear in each offer of services, proposal or advertisement, in any medium, including video (Florida Statutes 489.521); leaving it out draws a fine of at least $100 or a citation (Florida Statutes). Claiming in an ad to be certified without a license is a second degree misdemeanor (Florida Statutes). Unlicensed contracting, including advertising as available to do the work, is a first degree misdemeanor (Florida Statutes 489.531), punishable by up to 1 year in jail (Florida Statutes 775.082), and a third degree felony on a repeat conviction or during a declared emergency (Florida Statutes) with fines up to $5,000 (Florida Statutes). Local boards can impose up to $2,500 in civil penalties (Florida Statutes), and the licensing board up to $10,000 per count (Florida Statutes 489.533). Starting work without a required permit is also a first degree misdemeanor (Florida Statutes). California has the same license-in-ads rule for all contractors under Business and Professions Code 7030.5 (California Legislature, archived), and requires electricians working for C-10 contractors to be state-certified (California Labor Code, archived).
Getting licensed takes years. Florida's certification exam is open from age 18 (Florida Statutes 489.511), with routes including 4 years as a supervisor or contractor (Florida Statutes) or 6 years of training and experience (Florida Statutes); local journeyman licenses need a registered apprenticeship or 12,000 hours of training (Florida Statutes 489.5335). Licensees need 11 classroom hours of continuing education every two years (Florida Statutes 489.517), and local governments may require a bond of up to $5,000 (Florida Statutes 489.537). Florida's building code, 8th edition, took effect December 31, 2023 (Florida Building Commission). Texas requires 8,000 hours of on-the-job training for a journeyman license (Texas TDLR) and 12,000 hours plus two years as a journeyman for a master license (Texas TDLR), and adopted the 2023 National Electrical Code statewide (Texas rule via Cornell LII).
Online, Google treats electricians as an urgent category in Local Services Ads (Google Local Services Ads Help), so they get an additional level of screening, including background checks on the people who do the work (Google). Google lists electricians as urgent too (Google), checks state licenses against state databases where it can (Google), requires every field worker in background-check categories to pass (Google), and makes a denied business wait 30 days to reapply and 180 after a second denial (Google). The old "Google Guaranteed" badge is gone: Google moved to one Google Verified badge and money-back claims had to cover jobs booked before December 7, 2025 (Google Local Services Help), so marketing videos that still promise "Google Guaranteed" are out of date.
Reviews and testimonials, which most electrician videos lean on, fall under the FTC's consumer reviews rule, in force since October 21, 2024 (FTC, Federal Register). It bans rewarding reviews of a set sentiment under section 465.4 (eCFR), undisclosed reviews by owners or managers under 465.5 (eCFR), threats to suppress reviews under 465.7 (eCFR) and buying fake followers or views under 465.8 (eCFR). A knowing violation can cost up to $53,088 each (FTC, Federal Register), a level the FTC kept for 2026 at its 2025 amount (FTC). The Endorsement Guides, revised July 26, 2023 (FTC, Federal Register), require disclosing free or discounted work given to anyone endorsing a business under section 255.5 (eCFR).
Filming on a job brings its own rules. Florida requires all of the parties to consent before a conversation is recorded (Florida Statutes 934.03), and unlawful recording is generally a third degree felony (Florida Statutes); using a customer's name or likeness in an ad needs their express consent under section 540.08 (Florida Statutes). Drone footage of a job falls under FAA Part 107: no higher than 400 feet above ground in most cases (eCFR), a remote pilot certificate under section 107.12 (eCFR) with knowledge recency every 24 months (eCFR), and limits on flying over people under 107.39 (eCFR). On site, OSHA's maximum penalty is $16,550 for a serious violation (OSHA), $165,514 for a willful or repeated one (OSHA) and $16,550 a day for failure to abate (OSHA). Construction sites need ground-fault protection on all 120-volt, 15- and 20-amp receptacles (eCFR 1926.404), unqualified workers must keep 10 ft from overhead lines (eCFR 1910.333), and section 1926.416 bars work close to live circuits (eCFR); lockout/tagout, 1910.147, was OSHA's third most cited standard in fiscal 2026 to date (OSHA).
What do the popular electrician numbers really say?
Five numbers turn up again and again on electrician marketing, software and electrification sites. We traced each one back as far as it goes.
"The U.S. is short 80,000 electricians a year"
The 80,000 is BLS's projection of annual job openings, not a shortage. Openings count every job that will need filling, mostly because electricians retire or move to other work; they say nothing about jobs going unfilled. BLS's 2021-31 projection, current in early 2023, put openings at about 79,900 a year (BLS, archived), and that is when "80,000" appears in the electrification coverage: Bisnow wrote of "roughly 80,000 new electrician openings per year" in February 2023 (Bisnow), and a month later Marketplace said the country "needs about 80,000 new electricians every year" (Marketplace). Canary Media quoted Rewiring America correctly that 80,000 openings a year are "just to replace workers" who leave (Canary Media). The figure moves with each projection: 94,600 for 2018-28 (BLS, archived), 84,700 for 2020-30 (BLS, archived), 73,500 for 2022-32 (BLS, archived), 80,200 for 2023-33 (BLS, archived), 81,000 for 2024-34 (BLS, archived) and 72,700 now (BLS, archived). EnergySage, an electrification marketplace, still calls 81,000 openings a "gap" (EnergySage, July 2026), and the Independent Electrical Contractors told Congress in June 2026 that the country needs "an estimated 80,000 net new electricians every year" (IEC testimony).
Use instead: about 72,700 openings a year for 2025-35, which BLS splits into about 7,600 from growth, 22.1 thousand electricians leaving the labor force and 43,100 moving to other occupations (BLS projections table). Net new jobs are 7,600 a year, not 80,000.
"Electrical fires cause 51,000 home fires a year"
The 51,000 fires, about 500 deaths, 1,400 injuries and $1.3 billion are NFPA's annual averages for 2003-2007. The Electrical Safety Foundation adopted them in its May 2011 Safety Month toolkit, citing NFPA: almost 51,000 fires a year (Occupational Health & Safety, reporting ESFI); a Texas fire department quoted the same 51,000 with its 2003-2007 period that December (NBC 5 Dallas-Fort Worth). A year earlier ESFI had used 53,800 fires (ESFI, archived). NFPA's own figures were 52,500 for 2006 (NFPA), 51,800 for 2007 (Occupational Health & Safety, reporting NFPA) and 44,800 for 2009 (EC&M, reporting NFPA); its 2007-2011 averages were 455 deaths a year (FireRescue1, NFPA release) and its 2010-2014 averages 45,210 fires (NFPA fact sheet). ESFI was still quoting more than 51,000 fires in 2015 (ISHN), the 51,000 form circulated in its 2011 toolkit (Occupational Health & Safety) alongside "nearly 400" electrocutions a year, an old CPSC figure (Occupational Health & Safety), and a 2025 House resolution repeats $1.3 billion in damage and nearly 500 deaths with no year (U.S. House, H.Res. 443). NFPA's March 2009 report is the 52,500 figure's source (NFPA via NIST).
Use instead: NFPA's current 46,652 home electrical fires a year for 2020-2024, or USFA's 23,700 residential fires caused by electrical malfunction in 2023. They count different things (contributed to versus caused), so do not set one against the other as a trend.
"10,000 electricians retire every year and only 7,000 join"
We found no study behind this. Its earliest form is a November 2017 Electrical Wholesaling editorial saying NECA reports 7,000 joining and 10,000 retiring a year, with no year, study or method (Electrical Wholesaling); we searched NECA's site, its archived pages and its 2015 House testimony and found no original. PayScale repeated it in 2019 as 10,000 (PayScale). The Independent Electrical Contractors credited BLS in 2021 with "an additional shortage of 3,000 electricians" a year (IEC); BLS publishes no such figure. CNBC widened it in 2024 to nearly 10,000 who "retire or change careers" (CNBC via NBC San Diego), and Qmerit, which sells to electrical contractors, still uses 10,000 (Qmerit, June 2026).
Use instead: BLS projects 22.1 thousand electricians leaving the labor force each year over 2025-35, and the household survey puts the median electrician's age at 39.6 in 2025 (BLS CPS), with 18.0% aged 55 or older.
"48 million homes need a panel upgrade to electrify"
The original is a ceiling. Pecan Street, an Austin energy-data nonprofit, estimated in August 2021 that up to 48 million single-family homes may need a panel upgrade to fully electrify (Pecan Street), and in the same paper that 35-45 million homes could fully electrify without one (Pecan Street). Minnesota Reformer turned "up to" into "at least 48 million" in 2023 (Minnesota Reformer), the Boston Globe did the same in 2024 (48 million, @MYT-040|The Boston Globe), and Raiven, a purchasing platform selling to contractors, told electricians "as many as 48 million" homes, dropping "single-family" (Raiven, June 2025).
Use instead: a 2025 peer-reviewed nationwide panel survey estimates 13–19 million single-family homes may ultimately need a service upgrade (Energy Policy, Gul and Meier) and found 31% have panels of 100 amps or less (Energy Policy); LBNL's estimate of 55% at 100 amps uses a different method.
"Video on a landing page lifts conversions 80%"
This one has been traced on our other research pages, and it reaches electricians the same way. EyeView, a company selling landing-page video, reported in November 2009 that its first test, on one client's page, lifted conversions by over 80 percent (EyeView, archived); its 2010 white paper said "in some cases" over 80% (EyeView, archived), and the one test it described in full showed almost 32 percent (EyeView). Unbounce turned it into a general rule, 80%, in August 2010 (Unbounce, archived). In 2026 a contractor marketing agency told home-service firms video "lifts conversions up to 80%" (PipelineOn), and an "electrical services video marketing statistics" page tells electricians the same 80% (Web Tonic), crediting a third party and naming no electrician test.
Use instead: nothing measures what video does for electricians' conversion rates. What can be measured is who uses it: see our homepage count above.
We started from the questions people search for about electrician video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 453 figures from 63 publishers.
On November 2, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Occupational Employment and Wage Statistics (through the BLS data API), Quarterly Census of Employment and Wages open data, Current Employment Statistics, Employment Projections, the Occupational Outlook Handbook, CPS and injury data (the bls.gov pages through Internet Archive copies, because bls.gov refuses automated requests); Census County Business Patterns, Nonemployer Statistics, the 2022 Economic Census and the Annual Business Survey (through the Census data API); the 10-K filings of IES Holdings, EMCOR, Comfort Systems USA, MYR Group, Quanta, Generac, Hubbell, ServiceTitan and Angi and EDGAR full-text search; DOE, EIA, LBNL, NREL, Argonne, Census new housing, IRS and Treasury demand data; NFPA, USFA, CPSC, CPWR, NIOSH, OSHA and ESFI safety data; Department of Labor apprenticeship tables, Texas TDLR and Florida DBPR licensing data, IEC and NECA releases; Florida, Texas and California law, the eCFR and Federal Register, and Google's Local Services help pages; trade press surveys (EC&M, ELECTRICAL CONTRACTOR), vendor surveys (Houzz, Klein Tools, Schneider Electric, Mr. Electric, ServiceTitan, ESFI) and the pages behind each popular claim. The homepage figures are our own measurement on the same day. We left out NFPA's NEC adoption map (it renders only in a browser), current national apprenticeship counts (DOL publishes them only in dashboards), IPEDS electrician program completions, Census advertising expense for construction (not published), Jobber's and Housecall Pro's reports (no electrician breakdown or refused automated requests), and any figure from a gated source.
We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.
Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:
61 / 250 readable homepages with video_player = true (or non-empty) in homepages.csv; rule: video player: a <video> element or player iframe/placeholder (YouTube, Vimeo, Wistia, Vidyard, Brightcove, Loom, Facebook video ...) at least 150x80 px, or a labelled click-to-play control or hidden player embed
36 / 250 readable homepages with video_self_hosted = true (or non-empty) in homepages.csv; rule: video player that is a native <video> element (file served by the site or its site builder/CDN, incl. background videos)
22 / 250 readable homepages with video_embedded = true (or non-empty) in homepages.csv; rule: video player from a third-party host (YouTube, Vimeo, Wistia, Facebook, TikTok ...)
17 / 250 readable homepages with youtube_player = true (or non-empty) in homepages.csv; rule: a YouTube player (iframe, lite-youtube placeholder, lightbox embed link or hidden embed)
43 / 250 readable homepages with youtube_channel_link = true (or non-empty) in homepages.csv; rule: link to a YouTube channel or handle (not a single video; template placeholders excluded)
85 / 250 readable homepages with instagram_link = true (or non-empty) in homepages.csv; rule: link to an Instagram profile (template placeholders excluded)
93 / 250 readable homepages with ev_charger_mention = true (or non-empty) in homepages.csv; rule: EV charger/charging/stations/installation, electric vehicle charger/charging/outlet, (electric) car charger, Level 2 charger, Tesla Wall Connector/charger, ChargePoint, JuiceBox or NEMA 14-50 in the page text, or a link labelled or pathed EV / electric vehicle / car charger / Tesla
114 / 250 readable homepages with generator_mention = true (or non-empty) in homepages.csv; rule: generator(s), Generac, standby power, backup power or whole-home backup in the page text, or a link labelled or pathed generator / Generac / standby or backup power
105 / 250 readable homepages with panel_upgrade_mention = true (or non-empty) in homepages.csv; rule: panel upgrade/replacement/change(-out)/swap, electrical/breaker/service/main/load panel, service upgrade/change, 100/150/200/400 amp, Federal Pacific, Zinsco, fuse box or breaker box in the page text, or a link labelled or pathed electrical/breaker/service panel, panel upgrade or service upgrade
42 / 250 readable homepages with solar_mention = true (or non-empty) in homepages.csv; rule: "solar", photovoltaic or PV system/panels/installation in the page text, or a link labelled or pathed solar
25 / 250 readable homepages with smoke_co_detector_mention = true (or non-empty) in homepages.csv; rule: smoke detectors/alarms, carbon monoxide or CO detectors/alarms in the page text, or a link labelled or pathed so
45 / 250 readable homepages with surge_protection_mention = true (or non-empty) in homepages.csv; rule: surge protection/protectors/suppression/arrestors or whole-home surge in the page text, or a link labelled or pathed surge
47 / 250 readable homepages with safety_inspection_mention = true (or non-empty) in homepages.csv; rule: safety/electrical/home inspection(s) or inspection/code corrections, repairs or violations in the page text, or a link labelled or pathed safety/electrical/home inspection
74 / 250 readable homepages with safety_any = true (or non-empty) in homepages.csv; rule: any of: smoke/CO detectors, surge protection, safety/electrical inspections or code corrections, GFCI/AFCI in the page text or a link
202 / 250 readable homepages with commercial_or_industrial_mention = true (or non-empty) in homepages.csv; rule: "commercial" or "industrial" in the page text, or a link labelled or pathed commercial/industrial
108 / 250 readable homepages with industrial_mention = true (or non-empty) in homepages.csv; rule: "industrial" in the page text, or a link labelled or pathed industrial
171 / 250 readable homepages with residential_mention = true (or non-empty) in homepages.csv; rule: "residential" or "homeowner(s)" in the page text, or a link labelled residential
38 / 250 readable homepages with hvac_or_plumbing_mention = true (or non-empty) in homepages.csv; rule: plumbing, HVAC, heating or air conditioning in the page text, or a link labelled so (multi-trade shops)
109 / 250 readable homepages with emergency_24_7 = true (or non-empty) in homepages.csv; rule: 24/7, 24 hours a day, around the clock, 24-hour service/repair or emergency service/repairs/calls/electrician/power in the page text, or a link labelled emergency or 24/7
54 / 250 readable homepages with financing = true (or non-empty) in homepages.csv; rule: financing, monthly payments, payment plans/options, 0% interest, no money down, lease-to-own or a named lender (GreenSky, Hearth, Service Finance, Synchrony, Wisetack, EnerBank, GoodLeap, Foundation Finance, Microf, Wells Fargo ...) in the page text, or a link labelled financing
38 / 250 readable homepages with maintenance_plan = true (or non-empty) in homepages.csv; rule: maintenance plan, agreement, program, membership or club; service agreement/plan/club; safety club/plan; VIP/priority/protection/home/electrical club or plan; preventive maintenance plan; "become a member" in the page text, or a link labelled or pathed so (/membership, /*-club, /maintenance-plans ...)
46 / 250 readable homepages with license_number_shown = true (or non-empty) in homepages.csv; rule: a license number shown in the page text: "License #/No./Number" or "Lic." followed by a number (optionally with a letter prefix), ROC/CSLB numbers, or a state electrical license prefix followed by digits (EC, ER, EL, ECC, EA, EAC, LEC, ELE + 5 or more digits; TECL, ECL, ME + 4 or more digits; prefixes case-sensitive)
67 / 250 readable homepages with licensed_and_insured = true (or non-empty) in homepages.csv; rule: "licensed and insured" in the page text, including "licensed, bonded and insured", "licensed & insured", "licensed/insured", "insured and licensed"
104 / 250 readable homepages with careers_or_apprentice_link = true (or non-empty) in homepages.csv; rule: a careers/jobs link (as careers_link) or a link labelled or pathed apprentice(ship), now hiring, we're hiring or join our/the team
6 / 250 readable homepages with apprentice_mention = true (or non-empty) in homepages.csv; rule: "apprentice", "apprentices" or "apprenticeship" in the page text, or a link labelled or pathed so
128 / 250 readable homepages with reviews_testimonials = true (or non-empty) in homepages.csv; rule: testimonials or reviews shown: page text with testimonials, customer reviews or stories, "what our customers say", Google reviews, star ratings or review counts; a link labelled testimonials/reviews or to a /testimonials or /reviews path; or a review-widget request (Birdeye, Podium, Elfsight, Trustindex, NearbyNow ...)
20 / 250 readable homepages with online_booking_widget = true (or non-empty) in homepages.csv; rule: an online booking/scheduling vendor detected: a network request, iframe or link to ServiceTitan Scheduler, Schedule Engine, Housecall Pro online booking, Jobber client hub / work request, Workiz, Netic, Thryv/vCita, Calendly, Acuity, Setmore, Square Appointments, LeadConnector booking or Zoho Bookings while the homepage loaded (schedulers that load only after a click are missed: a floor)
55 / 250 readable homepages with online_booking_any = true (or non-empty) in homepages.csv; rule: an online booking widget as above, or a button or link labelled book/schedule online/now/service/an appointment/repair/maintenance/a visit, or make/request/set an appointment (not tel:/mailto:, not labels starting "Call"); the control may open a booking widget or a request form
94 / 250 readable homepages with online_form = true (or non-empty) in homepages.csv; rule: an online form on the homepage: a non-search <form> with at least 2 visible fields, or 1 visible email/phone/message field, or an embedded third-party form or booking widget (HubSpot, JotForm, GoHighLevel/LeadConnector form, Typeform, Housecall Pro, Jobber, ServiceTitan, Schedule Engine ...); tel: and mailto: links never count
85 / 250 readable homepages with quote_or_estimate_request = true (or non-empty) in homepages.csv; rule: quote or estimate request: a button or link labelled get/request/schedule/book a (free) quote/estimate/bid/consultation/second opinion or free/instant quote or estimate, or a /quote, /estimate or request-a-quote URL path (not tel:/mailto:, not labels starting "Call")
69 / 250 readable homepages with free_estimate = true (or non-empty) in homepages.csv; rule: free/complimentary/no-cost (no-obligation, in-home ...) estimate, quote, inspection, assessment, consultation, bid or second opinion offered in the page text, a button or a link
34 / 250 readable homepages with dollar_amount_shown = true (or non-empty) in homepages.csv; rule: a dollar amount shown in the page text ($ followed by digits: service-call fees, flat prices, coupons such as $50 off) excluding amounts in an insurance/liability/bond, tax credit/rebate/incentive, revenue, wage/pay or $0 context and amounts followed by million/billion/k
96 / 250 readable homepages with gallery_or_projects = true (or non-empty) in homepages.csv; rule: project gallery or portfolio: before-and-after, photo/project/installation gallery, portfolio, our/recent/completed/featured projects or installs or recent work in the page text, or a link labelled gallery/portfolio/projects/our work
44 / 250 readable homepages with meet_the_team = true (or non-empty) in homepages.csv; rule: meet the/our team, technicians, staff or crew; technician bios/profiles; "know who's coming" in the page text, or a link labelled our team / meet the team or to a /team, /our-team, /meet-the-team or /technicians path
72 / 250 readable homepages with warranty = true (or non-empty) in homepages.csv; rule: warranty, warranties, guarantee or satisfaction/no-breakdown guarantee in the page text, or a link labelled warranty/guarantee
30 / 250 readable homepages with chat_widget = true (or non-empty) in homepages.csv; rule: a live-chat or web-chat widget: a network request to a chat vendor (Podium, Birdeye webchat, GoHighLevel/LeadConnector widgets, HubSpot chat, Intercom, Drift, Tawk.to, LiveChat, Tidio, Crisp, ApexChat, Ngage, Schedule Engine webchat ...) or a chat-widget element on the page (form iframes excluded)
3 / 250 readable homepages with corporate_chain = true (or non-empty) in homepages.csv; rule: multi-site, franchise or national-chain affiliation shown: the host is a flagged franchise/national host (Mister Sparky, Mr. Electric, Wiremasters, Neighborly, Authority Brands, multi-trade franchises/consolidators, listed contractors) or has 5+ mapped locations, the page names a national electrical/home-services franchise or platform with an ownership cue, or "member/part/location of the X family/network/group" or "franchise"
count of online_booking_vendor values among readable rows in homepages.csv: {'ServiceTitan Scheduler': 8, 'Housecall Pro': 4, 'Thryv / vCita': 4, 'Jobber': 2, 'Netic': 1, 'Calendly': 1}; rule: an online booking/scheduling vendor detected: a network request, iframe or link to ServiceTitan Scheduler, Schedule Engine, Housecall Pro online booking, Jobber client hub / work request, Workiz, Netic, Thryv/vCita, Calendly, Acuity, Setmore, Square Appointments, LeadConnector booking or Zoho Bookings while the homepage loaded (schedulers that load only after a click are missed: a floor)
This edition contains no Mark Studios customer data.
Limitations
Nobody counts electrician video. No survey owner publishes how many electricians make video or what it does for them. Our homepage read measures whether a player is present, not whether the video is any good or what it achieves.
The homepage sample comes from OpenStreetMap. Volunteers map businesses unevenly, and the 605 hosts are those with a website tag. Supply houses tagged as electricians were removed by host list and page title, and a few may remain. Shares from 250 sites carry a margin of about plus or minus 5 points.
The trade surveys are self-selected. EC&M and ELECTRICAL CONTRACTOR survey their readers, who skew toward owners and senior staff. Houzz, Klein Tools, Schneider Electric, Mr. Electric, ServiceTitan and ESFI's EV survey come from companies or bodies that sell into the market or are funded by it; several do not publish sample sizes or field dates.
Apprentice counts are estimates. DOL's last national table is for fiscal 2021. IEC's 2025 counts are its own projections from DOL data, and IEC represents non-union contractors.
Fire counts depend on the definition. NFPA, USFA and CPSC count different sets of fires, so their totals differ by more than half and should not be compared as a trend.
How to cite this page
For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/electrician-video-statistics#DRV-003. To cite the page as a whole:
Mark Studios. "Electrician Video Statistics." Last verified Nov 2, 2026. https://www.markstudios.com/research/electrician-video-statistics
APA
Mark Studios. (2026, November 2). Electrician video statistics. https://www.markstudios.com/research/electrician-video-statistics
MLA
“Electrician Video Statistics.” Mark Studios, 2 Nov. 2026, www.markstudios.com/research/electrician-video-statistics.
Chicago
Mark Studios. “Electrician Video Statistics.” Last modified November 2, 2026. https://www.markstudios.com/research/electrician-video-statistics.
BibTeX
@misc{markstudios_electrician_video_statistics_2026,
author = {{Mark Studios}},
title = {{Electrician Video Statistics}},
year = {2026},
month = nov,
url = {https://www.markstudios.com/research/electrician-video-statistics},
note = {Last verified 2026-11-02}
}
Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.
Federal Aviation Administration via Electronic Code of Federal Regulations (Office of the Federal Register), 14 CFR 107.65 Aeronautical knowledge recency (2026). Accessed 2026-11-02.
Federal Aviation Administration via Electronic Code of Federal Regulations (Office of the Federal Register), 14 CFR 107.39 Operation over human beings (2026). Accessed 2026-11-02.
Occupational Safety and Health Administration (U.S. Department of Labor), OSHA Penalties (2026). Accessed 2026-11-02.
Occupational Safety and Health Administration via Electronic Code of Federal Regulations (Office of the Federal Register), 29 CFR 1926.404 Wiring design and protection (2026). Accessed 2026-11-02.
Occupational Safety and Health Administration via Electronic Code of Federal Regulations (Office of the Federal Register), 29 CFR 1926.416 General requirements (2026). Accessed 2026-11-02.
U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Electricians (2024-08-29 (2023-33 projections cycle; date of BLS release, page undated)). Accessed 2026-11-02.
National Fire Protection Association (fact sheet, copy hosted by InspectApedia), Electrical Fires Fact Sheet (2017 (approx.; covers 2010-2014)). Accessed 2026-11-02.
We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.
Nov 2, 2026: First published with 453 figures from 63 publishers, each checked against its original source.
Frequently asked questions
How many electricians are there in the U.S.?
U.S. employers had 757,220 electricians on payroll in May 2025, excluding the self-employed (BLS OEWS). BLS counts 821.0 thousand electrician jobs including the self-employed, and the household survey counted 1,063 thousand people working as electricians in 2025.
How much do electricians make?
The median U.S. electrician earned $63,190 a year in May 2025 and the mean was $71,490. In Florida the median was $57,250.
Is there really a shortage of 80,000 electricians a year?
No. The 80,000 is BLS's projection of annual job openings, mostly replacements for electricians who leave. The current projection is 72,700 openings a year for 2025-35, of which about 7,600 come from growth (our calculation).
How many electricians use video marketing?
In our November 2026 read of 250 U.S. electrical contractor homepages, 24.4% showed a video player and 17.2% linked to a YouTube channel. No survey owner publishes a wider count.
How many home fires are caused by electrical problems?
NFPA estimates 46,652 home electrical fires a year in 2020-2024, causing 527 deaths. USFA, which counts only fires caused by electrical malfunction, estimates 23,700 residential building fires in 2023.
Do electricians in Florida have to show their license number in ads?
Yes. Florida law requires the certification or registration number in each offer of services or advertisement, in any medium, and a contractor who leaves it out faces a fine of at least $100.
How many EV chargers are there in the U.S.?
The DOE Station Locator counted 263,102 public EV charging ports on November 2, 2026, of which 79,514 were DC fast chargers. Home chargers are not counted.
