RV Dealer Video Statistics

Key takeaways

1. In our November 13, 2026 read of YouTube’s 354 most-viewed ‘RV dealer’ and ‘RV tour’ videos, RV dealers speaking as themselves drew 3.6% of the views of the 337 on-topic videos; RV-review, lifestyle and general creators drew 84.9%. (Mark Studios) See details
2. Videos posted by the dealer or maker selling the RV shown drew 3.7% of the on-topic views, and one New Jersey dealer, Colonial RV, accounted for 3.2% on its own. (Mark Studios) See details
3. 21.4% of the on-topic videos ran 60 seconds or less but drew 66.1% of the on-topic views. (Mark Studios) See details
4. BLS counted 3,076 RV dealers with employees in the U.S. in 2025 (an annual average), 243 of them in Florida; the U.S. count rose 25.7% from 2014. (BLS) See details
5. Palm Beach County had 6 RV dealers with employees in 2025, Broward 12 and Martin 4; Martin’s 2.4 per 100,000 residents compares with 0.90 for the U.S. (our calculation). (BLS, Census) See details
6. New RVs made up 62.5% of RV dealers’ 2022 sales and used RVs 25.1%, in the 2022 Economic Census. (U.S. Census Bureau) See details
7. FLHSMV counted 229,599 registered travel trailers in Florida in October 2026, 9.8 per 1,000 residents; Martin County had 12.5 per 1,000 (our calculation). Florida’s reports have no motor home class. (FLHSMV) See details
8. The RV Industry Association counted 342,220 wholesale RV shipments in 2025, 43.0% below the record 600,240 of 2021. (RVIA) See details
9. Camping World ran 196 RV dealerships and/or service centers at the end of 2025 and spent $131.2 million on advertising that year, by its annual report. (Camping World) See details
10. The “$159 billion RV industry” is RVIA’s total economic output with supplier and induced spending built in; BEA put RVing’s value added at $27.5 billion in 2024. (RVIA, BEA) See details

Who gets the views on YouTube's most-viewed RV dealer and RV tour videos?

Creators, not sellers: in our November 13, 2026 YouTube Data API read of the most-viewed videos for 'RV dealer' and 'RV tour', RV dealers speaking as themselves drew 3.6% of the on-topic views and RV makers drew 0.1%. Videos uploaded by a dealer or maker, the businesses that sell the RVs they show, drew 3.7%; videos uploaded by someone else drew 96.3%. RV-review, lifestyle and general creators together drew 84.9% (our calculation).

This is a view-sorted global search snapshot of two phrases, not a census of RV video: we took the top four pages of YouTube's view-sorted results for each phrase that day, 354 unique videos from 188 channels. A third phrase, 'camper tour', returned nothing because YouTube's daily search cap had been reached. 337 videos were about an RV itself, about buying, selling or servicing RVs, or about living in one, and they drew 99.3% of all views in the sample; the median one had 286,848 views (our calculation).

Our calculation. Classes by hand from each channel's own text; the full lists are in youtube-rv-videos.csv and youtube-rv-channels.csv.

Short clips took most of the views

21.4% of on-topic videos ran 60 seconds or less, and they drew 66.1% of on-topic views (our calculation). RV clip-compilation channels alone drew 52.7%, and the three most-viewed channels drew 53.8%. Channels that say their visuals are AI-made drew 3.6%. Dealers posted 46 on-topic videos; 7 of them ran 60 seconds or less.

Which dealers show up

The most-viewed dealer channel was Colonial RV, a New Jersey Winnebago dealership: its short clips drew 3.2% of on-topic views, most of the dealer total. The most-viewed maker channel was Van Life Builds, a British camper-van converter, with 3,243,848 views (our calculation). On the 'RV dealer' list alone, dealers drew 18.1% of on-topic views and creators 52.8%. Titles about dealers were often about buyers' complaints and the RV market: 81 on-topic titles named a dealer or dealership, 48 named the RV market or industry, 18 named problems, lemons, warranties or a complaint, and dealer-word titles drew only 0.1% of on-topic views. 88 titles named a tour or walkthrough, 55 a price, deal or sale, and 3 a delivery, pickup or PDI (our calculation).

Channels placed in the United States uploaded 75.1% of on-topic videos and drew 53.5% of on-topic views. 1 dealer or maker channel named a Florida place (Great American RV SuperStores, whose stores span Louisiana, Mississippi, Alabama and Florida); none named Palm Beach, Broward or Martin County. 7.2% of the 'RV dealer' results were off-topic (car and clothing dealers, a video game, 'RV' as a motorcycle model, crime news), against 1.9% of the 'RV tour' results. 0 videos were marked made for kids; 10 family channels built around children are counted but not named (our calculation).

A year of uploads from the dealers and makers

The dealer and maker channels in the sample posted 6,105 uploads between November 13, 2025 and November 13, 2026; Camping World alone posted 679, and 4 channels posted nothing. Where we read the views, the median upload had 752 views, 41.3% ran 60 seconds or less, 70 passed 100,000 views and 5 passed 1 million (our calculation; views not read for the largest uploaders, see youtube-rv-seller-channels.csv).

How many RVs ship to dealers each year?

RV makers shipped 342,220 RVs to dealers in the United States and Canada in 2025, up 2.5% on 2024, according to the RV Industry Association (RVIA), the trade group of RV makers and suppliers, which counts wholesale shipments in a monthly survey of manufacturers (RV Industry Association). These are shipments from factory to dealer lot, not retail sales. Towable RVs (travel trailers, fifth wheels, folding camping trailers and truck campers) made up 306,191 of them, and motorhomes 36,029, up 3.3% (RV Industry Association). Towables were 89.5% of the year's shipments (our calculation). RVIA valued 2025's shipments at $20.40 billion at retail (RV Industry Association).

2025 sits far below the pandemic peak. RVIA counted a record 600,240 shipments in 2021, beating the previous record of 504,599 set in 2017 (RV Industry Association) and 39.5% above the 430,412 shipped in 2020 (RV Industry Association). Shipments then fell 17.8% to 493,268 in 2022 (RV Industry Association) and 36.5% to 313,174 in 2023 (RV Industry Association), before rising 6.6% to 333,733 in 2024 (RV Industry Association). The 2025 total was 43.0% below the 2021 record (our calculation).

2026 is running lower. In January to September 2026 RVIA counted 230,511 RVs shipped, 13.7% fewer than the 267,234 of the same months in 2025 (RV Industry Association); the same page's table prints the total as 230,508. Towables fell 15.6% to 202,357 (RV Industry Association), while motorhomes rose 2.0% to 28,151 (RV Industry Association), led by Type B van campers at 6,937 (RV Industry Association). September alone saw 23,320 shipments, down 9.2% on a year earlier (RV Industry Association). ITR Economics, forecasting for RVIA in fall 2026, expected about 290,000 shipments for 2026, a 15.3% drop from 2025 (RV Industry Association), and about 285,000 in 2027 (RV Industry Association). Those are forecasts, not counts.

Where are RVs built, and how many go to Florida?

Florida took 5.61 percent of North American wholesale RV shipments in 2025, the third-largest destination, according to RVIA's 2025 RV Industry Profile (RV Industry Association). Texas was first at 9.85 percent (RV Industry Association) and California second at 6.75 percent (RV Industry Association). Production is concentrated in one state: Indiana built 88 percent of all RVs made in the United States and Canada (RV Industry Association).

Who owns an RV, and how do they buy one?

The median U.S. RV owner was 49 years old in 2025, down from 53 in 2021, according to Go RVing's 2025 RV Owner Demographic Profile, a survey run by Ipsos for Go RVing, the RV industry's consumer marketing campaign (RV Industry Association / Go RVing). The public summary does not give the sample size or field dates. In the same study, 46% of owners were aged 35 to 54 (RV Industry Association / Go RVing), first-time owners were 36% of all owners (RV Industry Association / Go RVing), and 43% had children at home, up from 34% in 2021 (RV Industry Association / Go RVing). Owners used their RV a median 30 days a year, up from 20 days in 2021 (RV Industry Association / Go RVing). Go RVing put RV-owning households at 8.1 million, and households with a strong interest in buying one within five years at 16.9 million (RV Industry Association / Go RVing). Where that ownership figure comes from, and how it has been repeated, is covered in the myths section.

Buyers research online but buy in person. In Go RVing’s 2025 owner study, 94% of RV purchase transactions still took place in person, despite what the study calls the growing use of digital resources in the research phase (RV Industry Association / Go RVing). 71% of buyers chose a new RV (RV Industry Association / Go RVing). 45% of owners paid cash, 27% used dealer financing and 20% private financing (RV Industry Association / Go RVing).

How much RV lending runs through dealers?

Lenders reported more than $13.3 billion in RV wholesale loans in 2025, the floor-plan credit that funds dealer inventory, according to RVIA's Survey of Lenders' Experiences (RV Industry Association). RVIA says the lenders it surveys make up about 80% of U.S. RV lending (RV Industry Association). The same lenders made more than 220,000 retail indirect loans to consumers, the loans a dealer arranges at the point of sale, totalling more than $10.4 billion (RV Industry Association). The average down payment was 17.6%, and the average amount financed was $61,261 for a new RV and $59,266 for a used one (RV Industry Association).

How many people work at U.S. RV dealers, and what are they paid?

U.S. RV dealers (NAICS 441210 Recreational Vehicle Dealers) employed an annual average of 51,217 private-sector workers in 2025, according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW), which counts jobs covered by unemployment insurance (BLS). The average weekly wage was $1,376 (BLS), before inflation, with commissions and bonuses included and part-time jobs counted as whole jobs. That is about 16.7 jobs per dealership location (our calculation). Owners who pay themselves no wage are in none of these counts.

RV dealer jobs rose with the camping boom and have eased since. QCEW counted 35,299 jobs in 2014, the first year of its open data (BLS), 49,911 in 2019 (BLS) and a high of 57,101 in 2022 (BLS). 2025 was 45.1% above 2014 but 10.3% below 2022 (our calculations). The average weekly wage rose 48.4% from $927 in 2014 (BLS), before inflation (our calculation). The Census Bureau's counts, taken in one March pay period, land a little higher: 58,913 paid employees in County Business Patterns for 2023 (Census) and 60,574 in the 2022 Economic Census (Census).

How many RV dealer jobs are there in Florida and in Palm Beach, Broward and Martin counties?

Florida's RV dealers employed an annual average of 5,016 private-sector workers in 2025, at an average weekly wage of $1,442, per BLS QCEW (BLS). That is 9.8% of all U.S. RV dealer jobs (our calculation). County Business Patterns counted 5,943 paid employees at Florida RV dealers in March 2023 (Census). The three South Florida counties have few RV dealer jobs, and BLS withholds Palm Beach County's 2025 count to protect the few businesses that report it; its last published year, 2024, shows 55 jobs (BLS).

QCEW divides reported pay by every job, full- or part-time, so a weekly average mixes salespeople on commission, technicians, finance staff and part-time lot workers. With a handful of employers in each county, one firm can swing a county's average wage from year to year, so this page does not print county wages.

Who works at RV dealers, and what do RV technicians earn?

BLS Occupational Employment and Wage Statistics (OEWS) does not publish RV dealers on their own: its closest industry, NAICS 441200 Other Motor Vehicle Dealers, puts RV dealers together with boat, motorcycle and ATV dealers. Our boat dealer statistics page publishes that industry's May 2025 staffing and pay (salespeople, parts staff, supervisors and mechanics); it is the same industry, so we do not repeat it here.

The occupation closest to the RV service bay is published on its own. BLS OEWS estimated 17,360 recreational vehicle service technicians in the United States in May 2023 (BLS), at a median annual wage of $47,950 (BLS) and a mean of $50,690 (BLS). 12,080 of them worked at other motor vehicle dealers, the industry that holds RV dealers (BLS): 69.6% of the occupation (our calculation). Florida employed 1,910, the most of any state (BLS), or 11.0% of the national total (our calculation). These are May 2023 estimates read from an Internet Archive copy of the BLS page, two releases old, because bls.gov refuses scripts and the BLS data API was unavailable to us on the day we checked. They count wage and salary jobs only; self-employed mobile RV technicians are not in them.

How many RV dealers are there in the United States?

The United States had an annual average of 3,076 private RV dealers with employees in 2025 (NAICS 441210 Recreational Vehicle Dealers: retailers of new and used motor homes, travel trailers, fifth-wheel and camping trailers and truck campers), according to the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (QCEW) (BLS). That is 0.90 RV dealers per 100,000 residents (our calculation, against the Census Bureau's July 1, 2025 population). Each establishment is one location, so a dealer group counts once for each of its stores. RV makers and RV parks are not in this count.

The count has grown. QCEW counted 2,448 RV dealers in 2014, the first year of its open data (BLS), 2,677 in 2019 (BLS) and 3,124 in 2024, the highest year in the series (BLS), so 2025 was 25.7% above 2014 (our calculation). The Census Bureau's County Business Patterns shows a longer, flatter line: 3,012 RV dealers with paid employees in 1998, the first year on the NAICS code (Census), 3,134 in 2001 (Census), 3,021 in 2007 (Census), 2,625 in 2012 (Census), 2,669 in 2017 (Census) and 2,972 in 2023 (Census). 2023 was 5.2% below 2001 but 13.2% above 2012 (our calculations).

Before NAICS, County Business Patterns counted RV dealers under the Standard Industrial Classification group 556: 2,581 establishments in 1986, when the file labels the group 'Recreation & Utility Trailer Dealers' (Census), 2,711 in 1990 (Census) and 3,031 in 1997 (Census), both labelled 'Recreational vehicle dealers'. The 1986 group still held utility trailer dealers, so it is not strictly comparable with the later years or with NAICS 441210.

Most RV dealers are mid-sized. 844 of the 2023 RV dealers with paid employees, or 28.4%, had fewer than five employees in the March pay period (Census) (our calculation). At the other end, 251 had 50 to 99 employees (Census), 39 had 100 to 249 (Census) and 6 had 250 to 499 (Census): 10.0% had 50 or more (our calculation). In Florida, 74 (Census) of 205 (Census), or 36.1%, had fewer than five (our calculation).

How many RV dealers are there in Florida and in Palm Beach, Broward and Martin counties?

Florida averaged 243 private RV dealers with employees in 2025, per BLS QCEW (BLS): 7.9% of the national count (our calculation) and 1.0 per 100,000 residents, close to the national rate of 0.90. The state had 256 in 2024 (BLS). South Florida has few: Broward County had 12 (BLS), Palm Beach County 6 (BLS) and Martin County 4 (BLS); the three counties together held 9.1% of Florida's RV dealers (our calculation). Martin County had the most per resident: 2.4 per 100,000, against 0.60 in Broward County and 0.38 in Palm Beach County (our calculations). With counts this small, one store opening or closing moves a county's rate a lot.

The per-100,000 rates divide each count by the Census Bureau's Vintage 2025 resident population estimates for July 1, 2025: 341,784,857 for the United States (Census Bureau), 23,462,518 for Florida, 1,575,726 for Palm Beach County, 2,013,317 for Broward County and 166,272 for Martin County (Census Bureau). RV buyers travel to dealers and RV shows, so these rates describe how many dealers a place has, not how many buyers it serves.

How many RV dealers are one-person businesses?

Most RV dealer businesses have no employees. The Census Bureau's Nonemployer Statistics, built from tax records, counted 5,682 U.S. RV dealer businesses with no paid employees in 2024 (Census), with receipts of $713,288 thousand (Census), about $125.5 thousand each (our calculation), and 5,579 in 2023 (Census). Nonemployer Statistics publishes RV dealers at NAICS 44121, which holds only 441210, so it is the same industry. Set against the 2,972 RV dealers with paid employees in County Business Patterns for 2023, nonemployers were 65.2% of all RV dealer businesses (our calculation). A nonemployer is a tax filer, not a sales lot: many are part-time or one-person sellers who sell a few RVs a year.

Florida counted 707 RV dealer nonemployers in 2024 (Census) and 637 in 2023 (Census), 75.7% of the state's RV dealer businesses in 2023 (our calculation). In 2024 Broward County had 73 (Census), Palm Beach County 39 (Census) and Martin County 7 (Census). Against the 2023 counts of dealers with paid employees, nonemployers made up 88.6% of RV dealer businesses in Palm Beach County (39 (Census) against 5 (Census)), 84.8% in Broward County (56 (Census) against 10 (Census)) and 62.5% in Martin County (5 (Census) against 3 (Census)) (our calculations).

How much do RV dealers sell, and how much of it is used RVs?

U.S. RV dealers with paid employees had sales of $43,233,014 thousand in 2022, from 2,988 establishments, according to the 2022 Economic Census (Census): about $14.47 million per location (our calculation). That was 67.2% more than the $25,856,054 thousand the 2,667 establishments sold in 2017 (Census), before inflation (our calculation). Florida's 204 RV dealers (Census) sold $4,547,615 thousand (Census), 10.5% of the national total (our calculation), and the state's count was 28.3% above the 159 of 2017 (Census) (our calculation). The Economic Census counted 9 RV dealers in Broward County (Census), 4 in Palm Beach County (Census) and 4 in Martin County (Census).

New RVs are most of the business, but used RVs gained. Sales of new RVs, parts and accessories were 62.5% of RV dealer sales in 2022 (Census), down from 66.5% in 2017 (Census); used RVs, parts and accessories were 25.1% (Census), up from 20.9% (Census). 2,647 dealers reported used-RV sales (Census), 88.6% of RV dealers with paid employees, and 2,643 reported new-RV sales (Census), 88.5% (our calculations). RV maintenance and repair services were 6.4% of sales (Census), up from 5.8% (Census), reported by 1,547 dealers (Census), or 51.8% (our calculation). The census's main finance line, other credit financing services, was 3.2% of sales (Census), reported by 662 dealers (Census), 22.2% of them (our calculation); finance and insurance commissions are not published as a separate line, and the insurance brokerage line shows no sales.

The Census Bureau's Annual Integrated Economic Survey put RV dealer receipts at $34,302,566 thousand in 2024 (Census). The survey asks firms about advertising expense, but publishes none for RV dealers or any other motor vehicle dealer group.

How long do new stores last?

BLS does not publish survival rates for RV dealers. For all retail trade (NAICS 44-45, from grocery stores to car, RV and boat dealers), 84.5% of the establishments that opened in the year ended March 2025 were still operating one year later, in March 2026 (BLS); 68.2% of those opened in the year ended March 2023 were still operating three years later (BLS), 55.2% of the year-ended-March-2021 openings five years later (BLS) and 43.5% of the year-ended-March-2016 openings ten years later (BLS), per BLS Business Employment Dynamics. These are all retail stores with employees, not RV dealers.

How many camping trailers does the United States import and export?

The United States exported $874,797,730 of caravan-type trailers for housing or camping (HS 8716.10: travel trailers, fifth-wheel and camping trailers; motor homes are classed with motor vehicles) in 2025 (Census), 4.6% less than the $916,530,629 of 2019 (Census), before inflation (our calculation). Imports were far smaller but doubled: $68,938,713 in 2025 (Census), 103.5% more than the $33,873,261 of 2019 (Census) (our calculation). The country sold 12.7 dollars of these trailers abroad for every dollar it bought abroad in 2025 (our calculation). These are customs values of trailers crossing the border, not dealer sales.

Why do RV dealer counts differ?

Each counter counts something different, so the U.S. RV dealer count runs from 2,972 (Census County Business Patterns, 2023) to 3,076 (BLS QCEW, 2025) for dealers with employees, and to 5,682 more with no employees (Nonemployer Statistics, 2024). BLS QCEW and County Business Patterns count locations with employees, and the Economic Census counts them only in census years; Nonemployer Statistics counts RV dealer businesses with no employees from tax records; and the public RV retailers' filings count their own stores, wherever they are. All the federal counts use the same industry, NAICS 441210 Recreational Vehicle Dealers (Nonemployer Statistics prints it as 44121, which holds only 441210).

QCEW and County Business Patterns use the same code but different sources (state unemployment insurance records averaged over the year, against the Census Bureau's Business Register in one March pay period), so they do not match. Nonemployers are not lots with staff: adding them to the employer count makes 65.2% of all U.S. RV dealer businesses owner-only, which says more about how many people sell RVs on their own than about how many dealerships there are.

How many RVs are registered in Florida and in Palm Beach, Broward and Martin?

Florida had 229,599 registered travel trailers in October 2026, according to the Florida Department of Highway Safety and Motor Vehicles (FLHSMV), out of 24,359,111 active registrations of every vehicle type (FLHSMV). Travel trailer is the only RV class FLHSMV's monthly registration report prints. It has no motor home line, so motor homes cannot be counted from it, and it does not split out camping trailers or fifth-wheel trailers. The "mobile home" line in the same report is manufactured housing, not RVs.

Palm Beach had 6,576 registered travel trailers in October 2026 (FLHSMV), Broward 5,124 (FLHSMV) and Martin 2,074 (FLHSMV). Together the three counties held 6.0% of the state's travel trailers, though they are home to 16.0% of its residents (our calculation).

Martin County has far more travel trailers per resident than its neighbours: 12.5 registered travel trailers per 1,000 residents in October 2026, against 9.8 for Florida, 4.2 for Palm Beach and 2.5 for Broward (our calculation from FLHSMV's counts and Census Bureau 2025 population estimates). This is our own measurement. It counts where a trailer is registered, not where it is parked or used, and it leaves out motor homes, which FLHSMV does not report as a separate type.

How has Florida's travel trailer count changed since 2018?

Florida's registered travel trailers rose 28.7% between December 2018 and November 2025, from 183,655 (FLHSMV) to 236,423 (our sum of FLHSMV's rows). The count climbed every year to 237,388 in December 2024 and eased slightly in 2025. The October 2026 report lists only the county rows and leaves out the rows for trailers registered with no county or a non-Florida ZIP code, so its statewide figure is not comparable with the earlier ones.

All three counties grew at about the state's pace. Between December 2018 and October 2026, Martin's travel trailers rose 31.4%, Palm Beach's 27.5% and Broward's 27.4% (our calculation). The counts are registrations on a given day, not sales: a trailer bought in another state and registered in Florida adds to them, and one that lapses drops out.

How many licensed RV dealers does Florida have?

Florida had 424 recreational vehicle dealer licences on November 13, 2026, by our count of FLHSMV's published list of licensed dealers: 145 licences to sell new RVs and 279 to sell used RVs only (our calculation). Broward had 13, Martin 6 and Palm Beach 5 (our count). FLHSMV issues a separate licence for each dealer location, so a licence is a sales location, not a company. The count leaves out mobile home dealers, which may also sell RVs once FLHSMV adds an RV endorsement to their licence. The list is a different count from the federal tallies of RV dealer establishments elsewhere on this page.

How many safety recalls do RV makers file?

The RV makers we counted filed 101 vehicle recall campaigns with the National Highway Traffic Safety Administration (NHTSA) in 2025, by our count of NHTSA's recall data file (our calculation). That was 11.3% of the 891 vehicle recall campaigns NHTSA received from all manufacturers that year. Forest River, Inc. filed the most, 36 (our count). The makers reported 87,623 potentially affected units across their 2025 campaigns (our sum of the makers' own estimates).

The makers counted are these filer names as they appear on NHTSA's recall reports: Forest River, Thor Motor Coach, Keystone RV, Jayco, Heartland, Airstream, Tiffin, Entegra Coach, KZRV, Starcraft RV, Highland Ridge RV, Winnebago Industries, Winnebago Towable, Grand Design RV, Newmar and REV Recreation Group. A campaign is one recall number, dated by when NHTSA received the maker's defect report; one campaign can cover many models. NHTSA's data does not mark which vehicles are RVs, so recalls of motor home chassis filed by chassis makers, and recalls by smaller RV makers, are not in the count. Forest River's figure also includes its cargo trailers.

How big are the public RV dealer groups?

Camping World is by far the largest. It ran 196 RV dealerships and/or service centers at the end of 2025 (Camping World Form 10-K, 2025), down from 206 a year earlier (Camping World Form 10-K, 2024), or 10 fewer (our calculation), in 44 states (Camping World Form 10-K, 2025). Lazydays, based in Tampa, Florida, had 22 dealerships at the end of 2024 (Lazydays Form 10-K, 2024), 3 of them in Florida (Lazydays Form 10-K, 2024), or 13.6% (our calculation), and was down to 17 dealerships by March 24, 2025 (Lazydays Form 10-K, 2024). It says its store on approximately 126 acres outside Tampa is the world's largest RV dealership by on-site inventory (Lazydays Form 10-K, 2024). Camping World's 10-K shows its stores on a map but gives no Florida count, and neither company gives a figure for Palm Beach, Broward or Martin counties.

Together the two groups had 213 stores (our calculation), counted at different dates: Camping World's at December 31, 2025 and Lazydays' at March 24, 2025.

Advertising rose 3.3% at Camping World (our calculation), 52.7% at Lazydays (our calculation) and 4.4% at THOR (our calculation), and fell 19.6% at Winnebago (our calculation) and 12.7% at REV Group (our calculation). Each company counts on its own terms and fiscal year: THOR and Winnebago count dealer locations that also sell other brands, so their counts overlap with each other and with the retailers' stores. One dealer, FreedomRoads (Camping World's dealership business), was about 13.0% of THOR's net sales in fiscal 2026 (THOR Form 10-K, 2026).

What do the RV filings say about units, prices and floor plan credit?

Camping World sold 74,458 new RVs in 2025 (Camping World Form 10-K, 2025) and 63,574 used ones (Camping World Form 10-K, 2025). Its average selling price for a new vehicle was $37,083 (Camping World Form 10-K, 2025) and for a used one $30,991 (Camping World Form 10-K, 2025), as travel trailers grew to 79% of its new unit sales (Camping World Form 10-K, 2025). Lazydays sells bigger units: 6,914 new (Lazydays Form 10-K, 2024) and 4,238 pre-owned retail units in 2024 (Lazydays Form 10-K, 2024), at an average of $74,199 per new unit (Lazydays Form 10-K, 2024) and $53,057 per pre-owned unit (Lazydays Form 10-K, 2024). Its new-unit average was 2.0 times Camping World's (our calculation), comparing Lazydays' 2024 with Camping World's 2025.

Dealers buy their stock on floor plan credit. Camping World had up to $2.15 billion of borrowing capacity for floor plan financing at the end of 2025 (Camping World Form 10-K, 2025), and Lazydays owed $306.0 million in floor plan notes at the end of 2024 (Lazydays Form 10-K, 2024). THOR says independent dealers held approximately 64,000 of its North American RVs at July 31, 2026 (THOR Form 10-K, 2026).

The suppliers repeat the RV Industry Association's shipment counts. Patrick Industries cites RVIA (trade group) for approximately 342,200 RVs shipped wholesale in 2025 (Patrick Industries Form 10-K, 2025), up from approximately 333,700 in 2024 (Patrick Industries Form 10-K, 2025), and estimates retail sales at approximately 348,700 units from Statistical Surveys data (Patrick Industries Form 10-K, 2025). LCI Industries puts the rise in North American wholesale shipments at 3 percent (LCI Industries Form 10-K, 2025) and its own sales to RV makers at $1.9 billion (LCI Industries Form 10-K, 2025). THOR cites RVIA's June 2026 forecast of approximately 314,000 units for 2026 (THOR Form 10-K, 2026). THOR's share of U.S. and Canadian retail unit sales was approximately 36.8% for travel trailers and fifth wheels (THOR Form 10-K, 2026) and 49.8% for motorhomes in the first half of 2026, per Statistical Surveys (THOR Form 10-K, 2026). Patrick's sales to Forest River and Thor together were 28% of its net sales in 2025 (Patrick Industries Form 10-K, 2025).

What do RV dealers and makers say in their filings about video, social media and digital marketing?

Lazydays is the only one that names video. It lists “online blog and video content” among its marketing efforts, with search, email, social media, television, radio, billboards, direct mail and RV shows (Lazydays Form 10-K, 2024). Its websites had approximately 16 million visits in 2024 (Lazydays Form 10-K, 2024), over 80% of its website traffic comes from mobile devices (Lazydays Form 10-K, 2024), and it keeps a marketing database of over 1 million RV owners and prospects (Lazydays Form 10-K, 2024).

Camping World markets through “a combination of digital, social, email, direct mail”, print, traditional media and online inventory listings (Camping World Form 10-K, 2025), uses social media channels “including TikTok, Facebook, and YouTube” to talk to consumers (Camping World Form 10-K, 2025), and holds a database of over 38.9 million unique contacts (Camping World Form 10-K, 2025). It serves approximately 4.2 million Active Customers (Camping World Form 10-K, 2025), and its Good Sam Club had approximately 1.6 million paid members at the end of 2025 (Camping World Form 10-K, 2025).

Among the makers, THOR says it and its dealers reach buyers through retail shows and “digital marketing activities” (THOR Form 10-K, 2026), and Winnebago lists its websites and social media beside trade magazines, the Go RVing campaign, direct mail and local TV, radio and newspapers (Winnebago Form 10-K, 2026). Winnebago says its advertising is mainly trade shows and online content (Winnebago Form 10-K, 2026). REV Group reports two segments, one of them Recreational Vehicles (REV Group Form 10-K, 2025). None of these filings reports video views, a video budget, influencer spending or sales from video.

How often do public companies mention RV dealers in their annual reports?

241 Form 10-K annual reports filed from 2001 to 2025 contained “RV dealer”, “RV dealers”, “RV dealership” or “RV dealerships”, by our count with the SEC's EDGAR full-text search (our calculation), from 48 companies (our calculation). Mentions peaked at 15 10-Ks filed in 2008 (our calculation) and held steady over time: 95 over 2001-2010 and 96 over 2016-2025 (our calculation). 8 were filed in 2024, 7 in 2025 and 5 from January 1 to November 13, 2026 (our calculation).

The formal wording, “recreational vehicle dealer” or “recreational vehicle dealers”, appeared in 122 10-Ks from 2001 to 2025 (our calculation), from 36 companies (our calculation), mostly banks, insurers and landlords. Counting both sets once, 330 10-Ks (our calculation) from 76 companies (our calculation) used at least one of the six phrases.

We read the passage around every mention in the 35 10-Ks filed from January 2024 to November 13, 2026, from 17 companies (our calculation). 2 are RV retailers (Camping World and Lazydays) (our calculation), 3 are RV makers (our calculation), 5 are suppliers of batteries, data or software (our calculation), 4 are lenders or insurers that lend or sell through RV dealers (our calculation), and 3 others are a campground REIT, a net-lease landlord and a modular home maker (our calculation). Winnebago, LCI and Patrick write “dealers” without the RV prefix, so they are not in these counts. A mention in a filing is not a count of dealers: the government counts are in the comparison table above.

How we counted: we queried EDGAR full-text search (efts.sec.gov) on November 13, 2026 for each exact phrase, read every page of hits, and counted each Form 10-K once by its filing year, even when the phrase appears in several of its documents. Full-text search covers filings from 2001 on and does no stemming, so other wordings are missed, and older 10-KSB and 10-K405 reports are in their own columns, not in the 10-K totals. The per-year counts, filer names and query links are in edgar-rv-10k-counts.csv; the passage, class and filing link for each 2024-2026 hit are in edgar-rv-10k-contexts.csv.

What counts as a recreational vehicle under Florida law?

Eight types of unit, in s. 320.01 of the 2026 Florida Statutes. Each is a unit temporary living quarters for recreational, camping or travel use, in the statute's words, that either has its own motive power or is mounted on or drawn by another vehicle (Florida Legislature). This section is statute and rule text as read on November 13, 2026. It is a plain summary, not legal or tax advice. State fees and bond amounts below are government requirements, not prices for any service.

Who needs a Florida RV dealer licence, and what does it take?

Anyone who sells, offers or acts as agent for the sale of one or more recreational vehicles in any 12-month period is presumed to be a dealer under s. 320.771 (Florida Legislature), and the term covers a recreational vehicle broker (Florida Legislature). For this licence, a recreational vehicle does not include a camping trailer (Florida Legislature). The initial application fee is $300 (Florida Legislature), and the dealer must post a $10,000 surety bond, or $20,000 with more than four supplemental licences (Florida Legislature).

• A car dealer is a separate licence. The motor vehicle dealer statute, s. 320.27, defines a motor vehicle except a recreational vehicle (Florida Legislature). A car dealer may resell an RV taken in trade, but may not buy one for the purpose of resale without an RV dealer licence (Florida Legislature). Licensed motor vehicle dealers shall not be required to hold the RV licence to sell motor homes, private motor coaches and van conversions (Florida Legislature). A motor vehicle dealer's bond is $25,000 (Florida Legislature).
• The applicant must carry garage liability insurance of at least $25,000 combined single-limit coverage (Florida Legislature) and $10,000 of personal injury protection (Florida Legislature).
• A second licence year costs $100 for a new applicant (Florida Legislature). Renewal is $100 for one year (Florida Legislature) or $200 for two years (Florida Legislature). A change of location is $25 (Florida Legislature), and each supplemental licence for another lot is $50 (Florida Legislature).
• A licence for an off-site sale is free and lasts no more than 10 consecutive days (Florida Legislature). Outside a public vehicle show, the dealer's licensed name and address must appear in all advertisements for that sale (Florida Legislature). The statute does not mention video; a promo clip for a tent sale is an advertisement in that plain sense.
• Breaking any part of s. 320.771 is a misdemeanor of the second degree (Florida Legislature), and the state may fine a licensee up to $1,000 per violation (Florida Legislature).

What is Florida's yearly license tax on an RV?

Between $13.50 and $47.25 a year, flat, under s. 320.08(9) and (10) in 2026. A camping trailer is $13.50 (Florida Legislature); a motor home of 4,500 pounds net weight or more is $47.25 (Florida Legislature). These are state license taxes; other registration fees and charges are added on top.

Does Florida's lemon law cover RVs?

Yes, but only the vehicle side, not the living quarters. Chapter 681's definition of a motor vehicle includes a recreational vehicle (Florida Legislature), but it leaves out the living facilities: the parts used primarily as living quarters, which the statute lists as the flooring, plumbing, roof air conditioner, furnace, generator, non-automotive electrical systems, side entrance door, exterior compartments and every window except the windshield and the two front side windows (Florida Legislature). For the lemon law, a recreational vehicle does not include a van conversion (Florida Legislature), and trucks over 10,000 pounds gross vehicle weight are out (Florida Legislature). The Lemon Law rights period runs 24 months from delivery (Florida Legislature).

• RV makers get more time. After the buyer's written notice, a manufacturer gets a final repair attempt of 45 days for an RV (Florida Legislature), against 10 days for other vehicles (Florida Legislature).
• The law presumes a reasonable number of repair attempts when an RV has been out of service for 60 or more days in total (Florida Legislature), double the 30 or more days for other vehicles (Florida Legislature), or when the same defect has been repaired at least three times and persists (Florida Legislature).
• If the defect stays, the maker must buy back or replace the vehicle within 40 days (Florida Legislature). The offset for use divides by 60,000 miles for an RV (Florida Legislature), against 120,000 for other vehicles (Florida Legislature), and a replacement RV may cost no more than 105 percent of the purchase price (Florida Legislature).
• At the sale, the dealer hands the buyer the state's written statement of lemon law rights and keeps the signed receipt for 3 years (Florida Legislature). A delivery or orientation video does not replace that paper.

How are RV lemon law disputes settled in Florida?

Through the RV Mediation and Arbitration Program, for RVs acquired on or after October 1, 1997 (Florida Legislature). An RV buyer must first submit an eligible dispute to the program before suing (Florida Legislature), and must apply within 60 days after the Lemon Law rights period ends (Florida Legislature). Mediation is mandatory for both buyer and maker unless they settle first (Florida Legislature).

• The manufacturer pays the program's fees; no such fees may be charged to the consumer (Florida Legislature).
• The program must finish mediation and arbitration within 70 days of receiving the claim (Florida Legislature).

What does Florida's RV franchise law say about dealers and makers?

It sets the rules of the dealer agreement in ss. 320.3201 to 320.3211. Three of them touch a dealer's marketing and service most directly:

• A dealer's exclusive area of sales responsibility may not be changed until 1 year after the agreement is signed (Florida Legislature). A dealer may sell outside it at a public vehicle show with more than 35 dealers that is mainly funded by manufacturers (Florida Legislature), which is the frame for RV-show sales.
• A maker must usually give a dealer 120 days of written notice before ending the agreement (Florida Legislature).
• Warranty parts are repaid at wholesale cost plus at least a 30-percent handling charge (Florida Legislature), and the dealer must file warranty claims within 45 days of the work (Florida Legislature).

Does the FTC Used Car Rule cover used RVs?

Only a used RV that meets its 'vehicle' definition, and that definition never mentions motor homes or trailers. The rule covers any motorized vehicle, other than a motorcycle, with a gross vehicle weight rating under 8500 lbs. (eCFR), a curb weight under 6,000 lbs. (eCFR) and a frontal area under 46 sq. ft. (eCFR). A towed trailer has no motor, so it is not a motorized vehicle in the rule's words; a motor home is covered only if it is under all three limits. A dealer under the rule is one that sold or offered five (5) or more used vehicles in the previous twelve months (eCFR).

• The FTC's separate CARS Rule for auto dealers is gone. The Fifth Circuit ruled on January 27, 2025 (Federal Register) and vacated the CARS Rule (Federal Register); the FTC's formal withdrawal took effect on February 12, 2026 (Federal Register).

What must an RV ad say when it quotes a monthly payment?

The down payment, the full repayment terms and the annual percentage rate. Under Regulation Z, the amount of any payment is a triggering term, along with the down payment, the number of payments and the finance charge (eCFR). An ad that uses one must also state the down payment, the terms of repayment over the whole loan including any balloon payment, and the APR (eCFR). The rule applies to consumer credit ads, so it reaches a dealer's walkthrough video or listing that quotes a payment on a financed RV.

• Any rate of finance charge in an ad must be stated as an annual percentage rate, using that term (eCFR).
• An ad may state only credit terms that actually are or will be arranged or offered by the creditor (eCFR).
• The rule names electronic ads, such as one on an Internet Web site, and lets a clearly referenced table of terms count as one ad (eCFR).

What rules cover creator RV reviews, sponsored tours and reviews?

The FTC's Endorsement Guides, in their current form since July 26, 2023 (eCFR). A connection between a creator and the dealer or maker that viewers would not expect, such as payment or a free or loaned RV, must be disclosed clearly and conspicuously (eCFR). That covers a paid RV tour, a loaned demo unit for a trip vlog and a sponsored review alike.

• A platform's built-in label is not always enough: the Guides' own example faults small, low-contrast text on a post that appears for only five seconds (eCFR).
• The FTC's Consumer Reviews and Testimonials rule took effect on October 21, 2024 (Federal Register). It bars paying for reviews that express a particular sentiment (eCFR), reviews by an officer or manager without disclosure (eCFR), hiding reviews for their low ratings or negative sentiment while implying the rest are all of them (eCFR), and buying fake indicators of social media influence such as fake views or followers (eCFR).
• A knowing violation of an FTC trade regulation rule can cost up to $53,088 per violation, at the 2025 inflation adjustment (eCFR).
• On YouTube, a creator who features a sponsorship must tick the paid promotion box, which adds a disclosure label at the beginning of your video, in YouTube's words (YouTube Help).

What do the popular RV numbers really say?

Four RV numbers get repeated in dealer marketing, and each one measures less, or something different, than the way it is quoted. The “11.2 million households own an RV” count was replaced by the trade group’s own 8.1 million after it changed its survey method. The “$159 billion industry” is an economic impact estimate with multipliers, not sales. The “video lifts conversions 80%” line comes from one video vendor’s client, not an RV dealer. The “average RV owner is in their 50s” line is an old median. We traced each to the source it came from and say below what that source counted. We did not read sources whose robots.txt or terms bar automated readers: RV News (its robots.txt disallows Claude and GPT agents), RV Business (it answered with a captcha), RVtravel (it refused us) and EyeView (decision on its archived robots.txt). Every “first” or “oldest” below is the earliest we found.

“11.2 million American households own an RV”

The current count from the same source is lower. The RV Industry Association (RVIA), the trade group of RV makers and suppliers, says its Go RVing 2025 RV Owner Demographic Profile found that 8.1 million American households own an RV (RVIA); the survey was conducted by IPSOS (RVIA). Its own chart notes a significant change in survey methodology in 2025, made to count RV-owning households more accurately, which it says better matches shipments and registrations (Go RVing). So the drop is not a measured fall in owners.

The higher number is the 2021 edition. In March 2021 RVIA posted that the Ipsos study, the first since 2011, found a record 11.2 million RV-owning households (RVIA, archived) and 9.6 million households intending to buy within five years (RVIA, archived). RV PRO, a trade magazine, reported the earlier counts the study compared against: 8.9 million households in 2011 (RV PRO) and 6.9 million in 2001 (RV PRO). RVIA’s chart also shows 7.9 million in 2005 (Go RVing). The full reports, 200-page in 2021, are for members only (RV PRO), so the sample size and field dates are not on any page we could read. The 2025 study also counts 16.9 million households with “a strong interest” in buying (RVIA), a stated interest, not a purchase. No federal agency counts RV-owning households; registrations are a different count, covered in our registrations section. Use instead: “RVIA’s 2025 Ipsos survey estimates 8.1 million U.S. households own an RV; it changed its method in 2025, so it cannot be compared with the 2021 figure.”

“RVing is a $159 billion industry”

The $159 billion is an economic impact estimate, which adds up activity tied to RVs, not money spent on them. RVIA said on June 1, 2026 that its RVs Move America study found the industry generates $159 billion in total annual economic output (RVIA) and supports 643,238 jobs (RVIA), up from $140 billion in 2022 (RVIA). The total includes $40.9 billion of indirect output at suppliers (RVIA) and $45 billion of induced activity as workers spend their pay (RVIA). The study takes in every company involved in the manufacture, sale, rental, repair, storage, and service of RVs, plus financing, insurance, campgrounds and trip spending (RVIA). RV sales and service, the dealers’ part, is $38 billion of it (RVIA).

The government’s measure is smaller. The U.S. Bureau of Economic Analysis put RVing’s value added, its contribution to GDP, at $27.5 billion in 2024, the second-largest conventional outdoor activity (BEA), with Indiana the largest state at $5.2 billion (BEA). RVing’s gross output, the wider measure of sales by the industries involved, was $58,114 million in 2024 (BEA), down from $64,081 million in 2022 (BEA); value added peaked at $31,247 million in 2022 (BEA). Use instead: “BEA puts RVing’s 2024 contribution to U.S. GDP at $27.5 billion; RVIA’s $159 billion is a trade-group impact estimate that counts supplier and household spending.”

“Video lifts conversions 80%”

The figure is a best case from one video vendor, EyeView, about a client website, not an RV dealer. In February 2009 EyeView’s blog said viewers of its videos for one client, UMOO, were 80% more likely to become depositing users, comparing viewers with non-viewers (EyeView, archived). That comparison does not test what adding a video does. By August 2010 Unbounce, a landing-page software seller, wrote that a study by eyeviewdigital.com showed video on landing pages can increase conversion by 80% (Unbounce, archived).

The larger later evidence points the other way. Unbounce’s own 2021 analysis of about 35,000 customer landing pages in each of three periods (Unbounce) concluded that video appears to have a minimal or negative impact on landing-page performance (Unbounce). Its April 2025 article of landing-page examples still says landing pages with video can increase conversions by 80% (Unbounce). We found no conversion test by an RV dealer behind it. Use instead: “Unbounce’s 2021 study of about 35,000 landing pages per period found video had a minimal or negative effect; we found no conversion test by an RV dealer.”

“The average RV owner is in their 50s”

That was the 2021 median, and the trade group’s newer survey puts it lower. RVIA’s 2025 Ipsos study says the median age of RV owners has fallen to 49 (RVIA). In 2021 RV PRO reported that 22 percent of owners were 18 to 34 (RV PRO). The 2025 study also says first-time owners are 36% of all RV owners (RVIA), a share of owners, not of a year’s buyers, and that 94% of transactions still happen in person (RVIA). Both are survey answers from a members-only report whose sample size is not published on the public page. Use instead: “RVIA’s 2025 owner survey puts the median RV owner at 49.”

Every popular claim our research pages trace, 943 in all, is on one page: popular video statistics, fact-checked.

How we built this page

We started from the questions people search for about rv dealer video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 506 figures from 18 publishers.

On November 13, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS establishment, job and pay counts (Quarterly Census of Employment and Wages open data files), RV service technician employment and pay (an archived May 2023 BLS occupation page, because bls.gov refuses scripts and the BLS data API had reached its daily limit) and business survival (an archived BLS table); Census County Business Patterns, Nonemployer Statistics, the 2017 and 2022 Economic Census, the Annual Integrated Economic Survey, foreign trade and population estimates (through the Census data API); the Florida Department of Highway Safety and Motor Vehicles’ monthly registered-vehicle reports and its licensed dealer list; NHTSA’s recall data file; the Florida Statutes, eCFR and the Federal Register for the FTC and CFPB rules; YouTube Help; SEC filings on EDGAR; BEA’s outdoor recreation release; and the shipment reports, industry profile, owner study and lender survey published by the RV Industry Association and its Go RVing campaign, labelled as the trade group they are. A trade magazine (RV PRO) and a landing-page software seller appear in the origins section, labelled as repeaters. Our YouTube figures come from the YouTube Data API, our registration ratios from FLHSMV’s county tables and Census population estimates, our recall counts from NHTSA’s flat file, and our filing counts from EDGAR full-text search. One archived 2009 vendor post behind the “80%” claim is copied from our earlier pages and checked by hand, because the vendor’s robots rules bar our agents. We left out sources whose robots rules or terms bar our agents: KOA’s North American Camping Report (its terms ban automated access and its robots rules block its PDFs), RV News (robots rules), and RV Business and RV Travel (refused our requests); RVDA’s dealer statistics and RVIA’s full owner reports are members-only. Nothing here is legal, tax, licensing or business advice.

We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.

Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:

This edition contains no Mark Studios customer data.

Limitations

• One industry code, and pay data is wider. NAICS 441210 counts RV dealers, including dealers that also sell parts and service; RV parks and RV makers are counted elsewhere. BLS publishes occupation staffing only for the wider other motor vehicle dealers industry (441200), which also holds boat, motorcycle and ATV dealers; our boat dealer page lists it.
• Nonemployers are not showrooms. Nonemployer Statistics counts RV-selling businesses with no employees from tax records, many of them sidelines or brokers, so the owner-only share says little about how many dealerships have a lot and a service bay. It is published only at the five-digit level (44121), which holds the same single industry.
• Our YouTube read follows YouTube’s ranking. The 354 videos are what YouTube’s search returned for ‘RV dealer’ and ‘RV tour’ (the top 200 results for each, sorted by views, with no country filter) on November 13, 2026. A third phrase, ‘camper tour’, returned nothing because YouTube’s daily search limit had been reached. It is not a census of RV video: five compilation channels hold most of the views. View counts are lifetime snapshots and include paid views. We read titles and channel text, not the videos themselves.
• Florida counts travel trailers, not all RVs. FLHSMV’s registered-vehicle reports have a travel trailer class but no motor home class, so motor homes and other RV types cannot be counted from them. The newest report lists the 67 counties only, so the statewide trend stops at November 2025.
• Most owner and shipment figures come from the trade group. RVIA represents RV makers and suppliers; its public owner-study pages give no sample size or field dates, and it changed the owner study’s method in 2025, so its household counts before and after are not comparable.
• The public companies count their own stores. Store and dealer counts in the filings cover each company’s own network wherever it is, and no filer gives a Palm Beach, Broward or Martin count. Lazydays had filed no annual report for 2025 by November 13, 2026.
• Rules and origins as read on November 13, 2026. This is not legal or tax advice. We read state and federal law, not county or city ordinances. Every “earliest we found” in the origins section rests on web pages and reports we could read; newspaper databases were not searched, and several of the usual sources bar our agents.

How to cite this page

For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/rv-dealer-video-statistics#DRV-206. To cite the page as a whole:

Mark Studios. "RV Dealer Video Statistics." Last verified Nov 13, 2026. https://www.markstudios.com/research/rv-dealer-video-statistics

@misc{markstudios_rv_dealer_video_statistics_2026,
  author = {{Mark Studios}},
  title = {{RV Dealer Video Statistics}},
  year = {2026},
  month = nov,
  url = {https://www.markstudios.com/research/rv-dealer-video-statistics},
  note = {Last verified 2026-11-13}
}

Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.

Sources

Download the evidence table (CSV)

1. RV Industry Association (RVIA, trade group of RV makers and suppliers), RV Shipments End 2025 with 342,220 Units, Modest 2.5% Growth over 2024 (undated). Accessed 2026-11-13.
2. RV Industry Association (RVIA, trade group of RV makers and suppliers), RV Industry Profile (undated). Accessed 2026-11-13.
3. RV Industry Association (RVIA, trade group of RV makers and suppliers), RV Industry Produces 600,000 RVs in 2021, Surpassing Previous Record by 19% (undated). Accessed 2026-11-13.
4. RV Industry Association (RVIA, trade group of RV makers and suppliers), 2022 RV Shipment Surpass 493,000 For Third Best Year On Record (undated). Accessed 2026-11-13.
5. RV Industry Association (RVIA, trade group of RV makers and suppliers), RV Shipments Top 313,000 for 2023 (undated). Accessed 2026-11-13.
6. RV Industry Association (RVIA, trade group of RV makers and suppliers), 2024 RV Shipments up 6% (undated). Accessed 2026-11-13.
7. RV Industry Association (RVIA, trade group of RV makers and suppliers), 23,320 Shipments Recorded in September (undated). Accessed 2026-11-13.
8. RV Industry Association (RVIA, trade group of RV makers and suppliers), RV RoadSigns Quarterly Forecast (undated). Accessed 2026-11-13.
9. RV Industry Association / Go RVing (trade group and its consumer campaign; survey by Ipsos), Go RVing RV Owner Demographic Profile (undated). Accessed 2026-11-13.
10. RV Industry Association (RVIA, trade group of RV makers and suppliers), Survey of Lenders' Experiences (undated). Accessed 2026-11-13.
11. U.S. Bureau of Labor Statistics, QCEW Open Data: 2025 annual averages, industry 441210 (CSV) (2026-09). Accessed 2026-11-13.
12. U.S. Bureau of Labor Statistics, QCEW Open Data: 2014 annual averages, industry 441210 (CSV) (2015-09). Accessed 2026-11-13.
13. U.S. Bureau of Labor Statistics, QCEW Open Data: 2019 annual averages, industry 441210 (CSV) (2020-09). Accessed 2026-11-13.
14. U.S. Bureau of Labor Statistics, QCEW Open Data: 2022 annual averages, industry 441210 (CSV) (2023-09). Accessed 2026-11-13.
15. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
16. U.S. Census Bureau, 2022 Economic Census: Geographic Area Statistics (Census Data API) (2025). Accessed 2026-11-13.
17. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
18. U.S. Bureau of Labor Statistics, QCEW Open Data: 2024 annual averages, industry 441210 (CSV) (2025-09). Accessed 2026-11-13.
19. U.S. Bureau of Labor Statistics, Occupational Employment and Wages, May 2023: 49-3092 Recreational Vehicle Service Technicians (2024-04). Accessed 2026-11-13.
20. U.S. Census Bureau, County Business Patterns 1998 (Census Data API) (2000). Accessed 2026-11-13.
21. U.S. Census Bureau, County Business Patterns 2001 (Census Data API) (2003). Accessed 2026-11-13.
22. U.S. Census Bureau, County Business Patterns 2007 (Census Data API) (2009). Accessed 2026-11-13.
23. U.S. Census Bureau, County Business Patterns 2012 (Census Data API) (2014). Accessed 2026-11-13.
24. U.S. Census Bureau, County Business Patterns 2017 (Census Data API) (2019). Accessed 2026-11-13.
25. U.S. Census Bureau, County Business Patterns 1986 (Census Data API) (1988). Accessed 2026-11-13.
26. U.S. Census Bureau, County Business Patterns 1990 (Census Data API) (1992). Accessed 2026-11-13.
27. U.S. Census Bureau, County Business Patterns 1997 (Census Data API) (1999). Accessed 2026-11-13.
28. U.S. Census Bureau, Annual Resident Population Estimates, Vintage 2025 (nation and states, NST-EST2025-ALLDATA) (2026-01-27). Accessed 2026-11-13.
29. U.S. Census Bureau, Annual Resident Population Estimates for States and Counties: April 1, 2020 to July 1, 2025 (co-est2025-alldata) (2026-03-26). Accessed 2026-11-13.
30. U.S. Census Bureau, Nonemployer Statistics 2024 (Census Data API) (2026). Accessed 2026-11-13.
31. U.S. Census Bureau, Nonemployer Statistics 2023 (Census Data API) (2025). Accessed 2026-11-13.
32. U.S. Census Bureau, County Business Patterns 2023 (Census Data API) (2025). Accessed 2026-11-13.
33. U.S. Census Bureau, 2017 Economic Census: Geographic Area Statistics (Census Data API) (2020). Accessed 2026-11-13.
34. U.S. Census Bureau, 2022 Economic Census: Industry by Products Statistics (Census Data API) (2025). Accessed 2026-11-13.
35. U.S. Census Bureau, 2017 Economic Census: Industry by Products Statistics (Census Data API) (2020). Accessed 2026-11-13.
36. U.S. Census Bureau, Annual Integrated Economic Survey: All Sectors: Summary Statistics for Employer Firms, 2024 (Census Data API) (2026). Accessed 2026-11-13.
37. U.S. Bureau of Labor Statistics, Business Employment Dynamics: Table 7. Survival of private sector establishments by opening year, Retail Trade (2026-10). Accessed 2026-11-13.
38. U.S. Census Bureau, U.S. international trade in goods, exports by HS code (Census Data API, timeseries/intltrade/exports/hs) (2026-02). Accessed 2026-11-13.
39. U.S. Census Bureau, U.S. international trade in goods, exports by HS code (Census Data API, timeseries/intltrade/exports/hs) (2020-02). Accessed 2026-11-13.
40. U.S. Census Bureau, U.S. international trade in goods, imports by HS code (Census Data API, timeseries/intltrade/imports/hs) (2026-02). Accessed 2026-11-13.
41. U.S. Census Bureau, U.S. international trade in goods, imports by HS code (Census Data API, timeseries/intltrade/imports/hs) (2020-02). Accessed 2026-11-13.
42. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Current Registrations by Vehicle Type (data as of 10/12/2026) (2026-10-13). Accessed 2026-11-13.
43. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Registered Vehicles and Vessels, December 2018 (2023-10-23). Accessed 2026-11-13.
44. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Registered Vehicles and Vessels, December 2019 (2023-10-23). Accessed 2026-11-13.
45. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Registered Vehicles and Vessels, December 2020 (2023-10-23). Accessed 2026-11-13.
46. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Registered Vehicles and Vessels, December 2021 (2023-10-23). Accessed 2026-11-13.
47. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Current Registered Vehicles (data refreshed 12/04/2022) (2023-10-23). Accessed 2026-11-13.
48. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Current Registered Vehicles (data refreshed 12/03/2023) (2023-12-11). Accessed 2026-11-13.
49. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Current Registered Vehicles (data refreshed 12/08/2024) (2024-12-10). Accessed 2026-11-13.
50. Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Current Registered Vehicles (data refreshed 11/02/2025) (2026-03-12). Accessed 2026-11-13.
51. Camping World Holdings, Inc., Camping World Holdings Form 10-K for the fiscal year ended December 31, 2025 (2026-02-27). Accessed 2026-11-13.
52. Camping World Holdings, Inc., Camping World Holdings Form 10-K for the fiscal year ended December 31, 2024 (2025-02-28). Accessed 2026-11-13.
53. Lazydays Holdings, Inc., Lazydays Holdings Form 10-K for the fiscal year ended December 31, 2024 (2025-03-31). Accessed 2026-11-13.
54. THOR Industries, Inc., THOR Industries Form 10-K for the fiscal year ended July 31, 2026 (2026-09-22). Accessed 2026-11-13.
55. Winnebago Industries, Inc., Winnebago Industries Form 10-K for the fiscal year ended August 29, 2026 (2026-10-21). Accessed 2026-11-13.
56. REV Group, Inc., REV Group Form 10-K for the fiscal year ended October 31, 2025 (2025-12-10). Accessed 2026-11-13.
57. Patrick Industries, Inc., Patrick Industries Form 10-K for the fiscal year ended December 31, 2025 (2026-02-19). Accessed 2026-11-13.
58. LCI Industries, LCI Industries Form 10-K for the fiscal year ended December 31, 2025 (2026-02-26). Accessed 2026-11-13.
59. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 320.01 Definitions, general (2026). Accessed 2026-11-13.
60. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 320.771 License required of recreational vehicle dealers (2026). Accessed 2026-11-13.
61. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 320.27 Motor vehicle dealers (2026). Accessed 2026-11-13.
62. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 320.08 License taxes (2026). Accessed 2026-11-13.
63. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 681.102 Definitions (Motor Vehicle Warranty Enforcement Act) (2026). Accessed 2026-11-13.
64. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 681.104 Nonconformity of motor vehicles (2026). Accessed 2026-11-13.
65. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 681.103 Duty of manufacturer to conform a motor vehicle to the warranty (2026). Accessed 2026-11-13.
66. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 681.1096 RV Mediation and Arbitration Program; creation and qualifications (2026). Accessed 2026-11-13.
67. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 681.1097 RV Mediation and Arbitration Program; dispute eligibility and program function (2026). Accessed 2026-11-13.
68. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 320.3203 Requirement for a written manufacturer/dealer agreement; area of sales responsibility (2026). Accessed 2026-11-13.
69. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 320.3205 Termination, cancellation, and nonrenewal of a manufacturer/dealer agreement (2026). Accessed 2026-11-13.
70. The Florida Legislature (Online Sunshine), The 2026 Florida Statutes, 320.3207 Warranty obligations (2026). Accessed 2026-11-13.
71. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR 455.1 General duties of a used vehicle dealer; definitions (FTC Used Motor Vehicle Trade Regulation Rule) (2026-11-13). Accessed 2026-11-13.
72. Federal Trade Commission (Federal Register), Revision of the Negative Option Rule, Withdrawal of the CARS Rule, Removal of the Non-Compete Rule To Conform These Rules to Federal Court Decisions (91 FR 6507) (2026-02-12). Accessed 2026-11-13.
73. Consumer Financial Protection Bureau (eCFR, Office of the Federal Register), eCFR: 12 CFR 1026.24 Advertising (Regulation Z, Truth in Lending) (2026-11-13). Accessed 2026-11-13.
74. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising (2023-07-26). Accessed 2026-11-13.
75. Federal Trade Commission (Federal Register), Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Federal Register, 2024-08-22) (2024-08-22). Accessed 2026-11-13.
76. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR 465.4, Buying positive or negative consumer reviews (2024-08-22). Accessed 2026-11-13.
77. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR Part 465, Rule on the Use of Consumer Reviews and Testimonials (2024-08-22). Accessed 2026-11-13.
78. Federal Trade Commission (eCFR, Office of the Federal Register), eCFR: 16 CFR 465.8, Misuse of fake indicators of social media influence (2024-08-22). Accessed 2026-11-13.
79. Federal Trade Commission (eCFR, Office of the Federal Register), 16 CFR 1.98 Adjustment of civil monetary penalty amounts (2025-01-17). Accessed 2026-11-13.
80. YouTube (Google) Help Center, Add branded content restrictions & disclosure labels (YouTube Help) (2026). Accessed 2026-11-13.
81. RV Industry Association (RVIA, trade group of RV makers and suppliers; Go RVing is its consumer campaign), RV Demographic Profile - Intenders Overview (2025). Accessed 2026-11-13.
82. RV Industry Association (RVIA, trade group of RV makers and suppliers; Go RVing is its consumer campaign), Yahoo: Most Comprehensive RV Owner Study Ever Reveals Broad Changes In Purchasers, Preferences, And Usage (2021-03-10). Accessed 2026-11-13.
83. RV PRO (RV trade magazine; relays RVIA's figures), Go RVing Study Details Changing RV Ownership Demographics and Trends (2021-03-09). Accessed 2026-11-13.
84. RV Industry Association (RVIA, trade group of RV makers and suppliers; Go RVing is its consumer campaign), New Study Details The RV Industry's $159 Billion Economic Impact On The United States Economy (2026-06-01). Accessed 2026-11-13.
85. RV Industry Association (RVIA, trade group of RV makers and suppliers; Go RVing is its consumer campaign), RVs Move America Economic Impact Study | RVIA (2026). Accessed 2026-11-13.
86. U.S. Bureau of Economic Analysis (BEA), Outdoor Recreation Economic Statistics, U.S. and States, 2024 (2026-03-05). Accessed 2026-11-13.
87. U.S. Bureau of Economic Analysis (BEA), Outdoor Recreation Economic Statistics, U.S. and States, 2024 (PDF) (2026-03-05). Accessed 2026-11-13.
88. EyeView Digital (video production and testing vendor; sold the videos it tested), UMOO - a prime beef example of EyeView's success (2009-02-10). Accessed 2026-11-13.
89. Unbounce (landing-page software seller), The benefits of using video on landing pages (2010-08). Accessed 2026-11-13.
90. Unbounce (landing-page software seller; analysis of its own customers' pages), Video on landing pages means more conversions, right? Wrong. Here's why (2021-08-26). Accessed 2026-11-13.
91. Unbounce (landing-page software seller; repeater), 15 high-converting landing page examples (+ why they work) (2025-04-06). Accessed 2026-11-13.

Update policy and change log

We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.

• Nov 13, 2026: First published with 506 figures from 18 publishers, each checked against its original source.