Every figure on this page links to the organization that produced it, and each was re-checked against that source before publishing. How U.S. pool service and pool building companies market themselves and where video fits, and the evidence behind it: our own read of 154 pool service homepages; how many pools there are and who services them; what Pool Corporation, Leslie's, Hayward, Pentair and Latham tell investors; what pool pros spend on marketing and what the franchisors require; how big the trade is and what its workers earn, including Florida; the drowning and chemical safety record; the Florida, federal and auto-renewal rules; and where five popular numbers came from.
32.5% of 154 U.S. pool service homepages showed a video player in November 2026; about half of those were muted background loops (16.9% of homepages), and only 4.5% used before-and-after wording (our measurement). (Mark Studios)See details
U.S. employer businesses earned $5.94 billion from swimming pool cleaning and maintenance in 2022, reported by 8,947 establishments, about $664,000 each (our calculation from the Economic Census). (U.S. Census Bureau)See details
Establishments in the industry that holds pool cleaning grew 29.6% from 2019 to 2025, and Florida held 17.0% of them in 2025 (our calculation from BLS QCEW). (BLS)See details
Pool Corporation counts about 5.5 million U.S. in-ground pools; 64% of its 2025 pool sales came from maintenance and minor repair, and new in-ground pool starts fell from 62,000 in 2024 to just under 60,000 in 2025. (Pool Corporation)See details
Pool service owners in Skimmer's survey put 7% of their 2024 budgets into marketing, more than 42% spent $5,000 or less a year, and they ranked referrals first for lead quality, with organic social seventh. (Skimmer)See details
An average of 376 children under 15 died in U.S. pool or spa drownings each year in 2021-2023, 71% of them at a residence; a four-sided pool fence cuts a child's drowning risk by 83%. (CPSC; CDC)See details
The "a pool adds 7% to home value" line has no study behind it; a 2003 study of Philadelphia sales measured about 8% for in-ground pools, and a 2026 vendor matched-sales analysis 9.2%. (HouseLogic; NAR; Resideline)See details
The "10.4 million residential pools" figure is a 2011 trade count of 5,371,000 in-ground and 4,993,000 above-ground pools that CDC carried as 10.4 million from 2016. (APSP; CDC)See details
How many pool service companies use video on their websites?
About one pool service homepage in three shows video. We read the homepage of every U.S. pool business listed with a website in OpenStreetMap on November 2, 2026, and kept the ones that offer pool cleaning, maintenance or repair: 32.5% of the 154 readable pool service homepages had a video player (our measurement). Half of it is decoration rather than explanation: 16.9% played a muted background loop, 17.5% hosted a video file on their own site, and 16.2% embedded a video from YouTube or Vimeo (12.3% YouTube, 3.9% Vimeo). Of the homepages with video, 48.0% used only self-hosted files. That puts pool companies just below the roofers and above the HVAC contractors, electricians and landscapers we measured the same way (32.5% against 37.6%, 29.5%, 24.4% and 23.3%).
These are mostly full-line pool companies, not route-only cleaners. 86.4% mentioned pool cleaning or maintenance and 79.9% repairs, but 74.0% also mentioned building pools, 51.9% remodeling or resurfacing, 72.1% ran a store or sold supplies and 70.1% sold or serviced hot tubs. 32.5% mentioned commercial, HOA or property-manager work, 31.8% pool safety, fences or covers, 16.9% green-pool or algae cleanups and 26.0% named an equipment brand such as Hayward or Pentair. The work these sites sell is visual, yet only 4.5% used before-and-after wording.
Conversion tools lean on the phone and the quote. 91.6% asked visitors to request a quote or estimate and 37.7% offered a free one, but only 33.8% had a form on the homepage itself and 14.9% a chat widget. 5.2% showed a price and 18.2% a coupon or special. We could identify pool or field-service software on 10.4% of homepages (16 sites: Skimmer 9, Housecall Pro 3, ServiceTitan 2, Pool Brain 1, Jobber 1); route software usually sits behind a customer login, so this is a floor. 11.7% named a trade association such as PHTA or IPSSA, 7.8% CPO or CBP certification, and 1.9% offered Spanish.
How we measured. OpenStreetMap listed 324 distinct U.S. pool-business website hosts on November 2, 2026, after we removed national pool-supply retailers and distributors (Leslie's, Pinch A Penny, Pool Corporation), manufacturers, directories and duplicates; almost all are mapped as pool shops. We read every homepage once in a headless browser, without clicking or submitting anything, and kept those whose homepage mentions pool cleaning, service, maintenance, repair or openings and closings: 154 readable sites. Most of the rest were hot tub dealers and pool stores without service wording. Chains and franchises held only 2.9% of the mapped records, so the shares describe independent companies' websites. A hand check of 30 homepages agreed with the automatic video classification on 100.0% of them and with the weekly-service rule on 93.3%. Service-only companies with no storefront are rarely mapped, so the sample leans toward companies with a shop. The site list with every indicator is in homepages.csv and the method in crawl-summary.json. Shares from 154 sites carry a margin of about plus or minus 7 points at 32%.
How many pools are there in the U.S., and who services them?
Roughly five and a half million in-ground pools, and somewhere between 9 and 14 million pools and hot tubs depending on who counts. Pool Corporation, a pool supply distributor, says the U.S. industry services more than 14.0 million pools and hot tubs, including about 5.5 million in-ground pools (2025 10-K) (Pool Corporation). Leslie's, a pool supply retailer, puts the residential pool market at about 9.0 million pools in its fiscal 2025 10-K (Leslie's). Fluidra, the Spanish equipment maker, told investors in April 2025 that North America (the U.S. and Canada) has a 6.0M installed base of residential pools (Fluidra). These are company estimates from businesses that sell into the market, and none publishes its method. No federal survey counts homes with a pool: the 2023 American Housing Survey asks about outdoor pool safety measures in its microdata (the POOLSAFE item) but publishes no count of homes with pools (U.S. Census Bureau and HUD).
New construction is a small share of the work. Pool Corporation estimates that U.S. builders started just under 60,000 new in-ground pools in 2025, down from 62,000 in 2024 (Pool Corporation). In 2025, about 64% of its company-wide pool sales (it also operates in Europe and Australia) came from recurring maintenance and minor repair of existing pools, 22% from remodeling and upgrades and 14% from new construction (Pool Corporation). Hayward, the equipment maker, says aftermarket replacement and upgrades have been about 85% of its net sales (Hayward), and Leslie's says more than 80% of its product sales are non-discretionary and recurring (Leslie's). Latham, a pool manufacturer, says Florida, Texas, Arizona and California accounted for about two-thirds of U.S. pool starts in 2025 (Latham Group).
How much of pool care is done by a pro?
About a third of the spending, by Leslie's estimate. Leslie's put do-it-for-me service at about 35% of a $7.0 billion residential pool aftermarket in fiscal 2025, up from about 30% of $8.5 billion in fiscal 2022 (Leslie's). Multiplied out, that is about $2.45 billion of service spending in 2025 against about $2.55 billion in 2022: the share rose while the dollar estimate fell (our calculation). Leslie's also sizes a professional market of pool service companies and about 300,000 commercial pools at $4.9 billion of aftermarket opportunity, up from $4.4 billion and 250,000 commercial pools in fiscal 2022 (Leslie's). In fiscal 2022 Leslie's estimated that the average in-ground pool owner spends $900 a year on chemicals, equipment, parts and accessories (Leslie's).
What the suppliers report
Pool Corporation ran 456 sales centers in North America, Europe and Australia at the end of 2025, up from 398 at the end of 2020 (Pool Corporation), 67 of them in Florida (Pool Corporation). It says it serves about 125,000 customers, most of them small family-owned businesses such as independent contractors, pool servicers and specialty retailers (Pool Corporation), and it lists pool service companies among its customer types alongside builders, retailers and commercial pool operators (Pool Corporation). Its 2025 net sales were 5,289.4 million dollars, flat on 2024 (Pool Corporation). California, Florida, Texas and Arizona made up about 53% of its 2025 sales, against 54% in 2020 (Pool Corporation). Pool Corporation offers 200,000 products (Pool Corporation) and employed about 6,000 people at the end of 2025 (Pool Corporation).
Leslie's had over 1,000 locations in 39 states in October 2025, against 990 in 2022 (Leslie's), and about 210 in-field service technicians (Leslie's). It says its locations sit within 20 miles of 80% of U.S. pools (Leslie's) and that its database holds over 12 million consumers (Leslie's). Its fiscal 2025 sales fell 6.6% to 1,241.9 million dollars (Leslie's). On September 29, 2026 it closed about 76 stores, and the next day it filed for Chapter 11 reorganization (Leslie's 8-K). Leslie's calls U.S. pool and spa care a $15 billion industry (Leslie's). Hayward estimates the global installed base of pools at about 25 million (Hayward); Pool Corporation bought 33% of Hayward's 2025 sales (Hayward). Pentair's Pool segment sold 1,558.8 million dollars of equipment in 2025 at a 33.8 percent segment margin (Pentair), and one Pool customer alone was 18% of Pentair's total sales (Pentair). Fluidra says it moved to #2 in the U.S. residential pool market from #3 in 2019 (Fluidra).
A seasonal trade
The work, and the content calendar, follow the weather. Pool Corporation made about 61% of its 2025 company-wide net sales and 78% of its operating income in the second and third quarters, against 61% and 76% in 2020 (Pool Corporation). Pentair says end-user demand for pool equipment has historically peaked from April to August (Pentair). Leslie's sales and earnings peak April through September (Leslie's), and Hayward's sales are highest in the second and fourth quarters, the second ahead of summer and the fourth because of early-buy incentives to distributors (Hayward).
How much the listed companies spend on advertising
Little, as a share of sales. Company-wide, Pool Corporation spent $22.9 million on advertising in 2025, 0.43% of net sales (our calculation), and 19.8% less than in 2023. In 2020 it spent $6.8 million, but it grew by acquisition in between, so the two years do not compare cleanly (Pool Corporation). Leslie's, which sells to consumers, spent 30.2 million dollars in fiscal 2025 (Leslie's), 2.4% of sales. Hayward spent 8.9 million dollars in 2025 (Hayward), 0.79% of its 1,122.2 million dollars in net sales (Hayward). Latham spent 10.0 million dollars on dealer conferences and commercials (Latham Group) and says it has directed a significant share of its advertising to social media and search advertising that generates leads for dealers (Latham Group); it says its dealer relationships average over 15 years (Latham Group).
The distributors also market for their customers. Pool Corporation runs an EDGE Marketing Portal that offers pool businesses digital marketing, lead generation and personalized websites (Pool Corporation), a POOL360 PoolService app with CRM, routing and billing for service companies (Pool Corporation), and consumer sites such as swimmingpool.com that steer prospective pool owners to its customers (Pool Corporation). An EDGAR full-text search for the phrase "pool service" found 17 Form 10-K documents filed in 2025, against 8 in 2020 (SEC EDGAR); these count documents, exhibits included, not companies.
How do pool service companies market themselves?
Mostly on a small budget, and mostly through referrals and search. Pool service owners who answered Skimmer's 2025 State of Pool Service survey put 7% of their 2024 budgets into marketing, against 34% for people and 35% for pool maintenance costs (Skimmer). More than 42% said their annual marketing budget was $5,000 or less (Skimmer). Skimmer sells pool service software, and its survey of more than 2,000 pool service professionals, fielded in late 2024, mixed its own customers with non-customers (Skimmer); it adds platform data from more than 30,000 users servicing 700,000 pools a month (Skimmer). Its respondents skew to the Sunbelt: Texas 19%, Florida 17%, California 16% (Skimmer), and 98% serve residential customers (Skimmer). That makes it the largest published survey of the trade, and also a vendor's survey of a population it sells to.
Respondents ranked referrals 1 for lead quality in 2024 and 2025, ahead of paid search and SEO; paid social came fourth and organic social seventh in 2024 (Skimmer). Spending rose on nearly all channels in 2024 except organic social and lead suppliers (Skimmer). Skimmer's own summary is blunt: organic social and Yelp underperform, and social media is not as powerful as it was unless pool pros pay for it (Skimmer). Plans for 2025 leaned up: 50% planned to spend more on marketing, 42% the same and only 8% less (Skimmer), and 40% said a bigger budget was on the table (Skimmer). In Skimmer's 2026 report, based on more than 1,600 pool professionals, over 80% expected higher revenue in 2026 (Skimmer).
Thumbtack, a hiring marketplace, says most people pay around $201 for a one-time pool cleaning, on its own platform data (Thumbtack).
What pool owners say they want
Consistency. In Skimmer's 2025 Pool Owner Report, 81% of surveyed owners said consistent service keeps them loyal to a pool service, and 44% named inconsistent service as their biggest frustration (Skimmer). 86% cited expertise as a main reason to hire a pro, while 70% of do-it-yourself owners cited price as the reason they don't (Skimmer). 60+% said they are more likely to hire pool pros who use modern software (Skimmer), 98% said they would set up AutoPay and 85% were open to or supportive of "plus chems" pricing (Skimmer). Skimmer says word of mouth still plays a big role in how owners find a pool pro but publishes no percentage (Skimmer). Skimmer does not publish the sample size or field dates of the owner survey, so treat these as directional.
What the franchisors require
Franchise disclosure documents (the 2025 editions, covering 2024) show what the larger brands spend and where video sits. ASP - America's Swimming Pool Company, a pool service franchisor with 121 franchisees in 141 territories at the end of 2024 (ASP FDD), requires each franchisee to spend the greater of 3% of gross revenue or $30,000 a year on local marketing (ASP FDD), part of it on internet-based advertising (ASP FDD), plus a brand fund contribution of 1% of revenue (ASP FDD). The brand fund may pay for production of video and other marketing materials (ASP FDD); in 2024 it went 37% to national advertising, 22% to marketing support, 24% to public relations and 17% to creative production (ASP FDD). ASP may also require franchisees' social media accounts to be registered in its name (ASP FDD).
Poolwerx franchisees pay a 3% marketing fee, spend at least 1% on local advertising and pay a $16,500 regional marketing fee a year (Poolwerx FDD); in fiscal 2024, 52% of the Poolwerx fund went to administration, including the management fee paid to Poolwerx (Poolwerx FDD). Premier Pools & Spas, a pool builder franchise, spent 6% of its 2024 national marketing fund on SEO and video production combined (Premier Pools & Spas FDD), and requires franchisees to spend at least 1.25% of gross revenue a month on local advertising (Premier Pools & Spas FDD). The three FDDs were read from copies hosted by a third-party pool site, not from a state database.
Where pool video gets shown: the platforms' own rules
As of November 2026, Google lists "Pool cleaner" and "Pool contractor" among the U.S. categories eligible for Local Services Ads (Google), and warns that a provider who often misses calls or messages may find its ad ranking may be affected (Google). Google discontinued the Local Services money-back guarantee, accepting claims only for services booked before December 7, 2025 (Google). Videos on a Google Business Profile can run up to 30 seconds at 720p or higher (Google), so a pool build reveal has to be cut short for a profile. On YouTube, vertical or square uploads up to three minutes long count as Shorts since October 15, 2024 (YouTube).
How big is the pool service industry?
U.S. employer businesses took in $5.94 billion from swimming pool cleaning and maintenance in 2022, the latest Economic Census (U.S. Census Bureau). That is the receipts line itself, not an industry estimate: 8,947 employer establishments in NAICS 561790 (other services to buildings and dwellings) reported it, and it made up 42.5 percent of everything that industry earned, its largest single line (U.S. Census Bureau). Averaged out, each of those establishments took in about $664,000 from pool cleaning (our calculation). Pool builders and other specialty contractors in NAICS 238990 earned another $336 million from pool cleaning (U.S. Census Bureau), and landscaping firms $36.7 million (U.S. Census Bureau). These figures leave out owner-operators with no employees, who are counted separately below.
Pool building is bigger. Firms in NAICS 238990 (all other specialty trade contractors) earned $16.25 billion from building new swimming pools in 2022, 19.6 percent of their receipts and their largest single line, reported by 7,928 establishments, plus $3.13 billion from pool renovations and additions (U.S. Census Bureau). Across the whole construction sector, new-pool receipts were $18.14 billion from 13,619 establishments (U.S. Census Bureau), so specialty contractors earned 89.6% of new-pool construction receipts (our calculation).
Neither industry is pool-only: 561790 also holds chimney sweeps, gutter cleaners and other dwelling services, and 238990 holds paving, fencing and other specialty trades. The two counts in the table differ by design: QCEW counts unemployment-insurance reporting units, County Business Patterns counts locations on the Census Business Register. The trade is fragmented: the four largest firms in 561790 took 6.1% of receipts in 2022 and the 50 largest 15.6 percent (U.S. Census Bureau). Of the 18,069 establishments in County Business Patterns, 13,290 had fewer than five employees (U.S. Census Bureau). Those establishments had 90,169 employees in March 2023 and an annual payroll of $4.36 billion (U.S. Census Bureau); the 2022 Economic Census counted 17,444 firms in the industry (U.S. Census Bureau), and the Annual Integrated Economic Survey put its 2024 receipts at $15.07 billion (U.S. Census Bureau).
Employment in 561790 grew 19.2% from 2019 to 2025, from 99,404 jobs (BLS QCEW), and average pay rose 30.2% from $39,602 (BLS QCEW), before inflation.
Owner-operators
Most pool cleaners work alone. The Census Bureau counted 142,112 nonemployer businesses, with no paid staff, in NAICS 56179 in 2023 (U.S. Census Bureau), up from 137,818 in 2019 (U.S. Census Bureau), with $5.81 billion in receipts (U.S. Census Bureau). The industry is wider than pools, so not every one of them cleans pools, but it is the category where solo route operators file.
Florida
Florida had 3,682 private establishments in 561790 in 2025 (BLS QCEW), 17.0% of the U.S. total and 29.2% more than the 2,850 of 2019 (BLS QCEW). They employed 16,232 people at an average of $49,018 a year (BLS QCEW). County Business Patterns counted 3,260 Florida employer establishments in 2023 (U.S. Census Bureau), and the state had 22,652 nonemployer businesses in 56179 with $889 million in receipts (U.S. Census Bureau). Florida establishments in 561790 took in $1.72 billion in 2022 (U.S. Census Bureau). Palm Beach County alone had 360 establishments in 2025, and Maricopa County, Arizona (Phoenix) 788 (BLS QCEW). On the building side, Florida had 5,993 establishments in 23899 in 2025, up from 4,563 in 2019 (BLS QCEW), paying an average of $64,693 (BLS QCEW); County Business Patterns counted 4,497 Florida establishments in 238990 in 2023 (U.S. Census Bureau), with receipts of $7.17 billion in 2022 (U.S. Census Bureau).
What pool workers earn
BLS has no pool cleaner occupation. Its occupational code list files "Concrete Swimming Pool Installer" under cement masons and concrete finishers, "Swimming Pool Plasterer" under plasterers and stucco masons and "Aluminum Pool Installer" under miscellaneous construction workers, and gives no pool service title at all; route technicians are most often counted with janitors and cleaners or maintenance workers. So the wage figures below describe the broad occupations, not pool workers.
Occupation (BLS OEWS, May 2025)
U.S. jobs
U.S. mean wage
Florida mean wage
Cement masons and concrete finishers (47-2051, includes concrete pool installers)
Florida had 15,240 cement mason jobs in May 2025 (BLS OEWS); the Miami-Fort Lauderdale-West Palm Beach metro had 3,820 and Phoenix 6,120 (BLS OEWS). Across every occupation, the industry group that holds pool cleaning (NAICS 5617, services to buildings and dwellings) had 2,310,020 jobs at a mean of $45,680 (BLS OEWS), and the group that holds pool construction (NAICS 2389) 826,290 jobs at a mean of $65,300 (BLS OEWS), including 186,050 construction laborers at a mean of $52,390 (BLS OEWS).
How many children drown in residential pools?
An average of 376 U.S. children under 15 died each year in pool- or spa-related drownings reported to the Consumer Product Safety Commission in 2021-2023, and about 5,900 a year were treated in emergency departments for nonfatal drownings in 2023-2025 (CPSC). The 2023 count was 379 (CPSC). CPSC's previous report put the averages at 358 deaths (2019-2021) and 6,500 injuries (2021-2023) (CPSC). This is the safety record a pool service technician walks into every week, and it is what drives the barrier rules below.
77 percent of the child deaths in 2021-2023 were children under five (CPSC), and children aged one to three were about 66 percent (CPSC).
In 2021-2023, 71 percent of the deaths happened at a residence; the child's own home accounted for 51 percent (CPSC).
In-ground pools accounted for 52 percent of the deaths, the largest known pool type (CPSC); spas were linked to 55 of them (CPSC).
For children under five, a gap in adult supervision was involved in 59 percent of deaths and a compromised or circumvented barrier in Ten percent (CPSC).
36 percent of the nonfatal ER-treated injuries happened at a residence (CPSC), and 42 percent of injured children were admitted or transferred, against 4 percent for all consumer-product ER injuries in that age group (CPSC).
Across all settings, CDC estimates about 4,000 fatal and 8,000 nonfatal unintentional drownings a year in the U.S. (CDC). More children ages 1-4 die from drowning than from any other cause (CDC), and most of those drownings happen in home swimming pools (ages 1–4) (CDC). Over 35% of drownings among children 5-14 happen in pools (CDC). CDC says a four-sided isolation fence that separates the pool from the house and yard cuts a child's drowning risk by 83% compared with three-sided property-line fencing (CDC).
Florida and Texas
Florida had the highest unintentional drowning death rate in the country for children aged one to four in 2019-2021, 6.64 per 100,000 (Florida Department of Health); the live page now says Florida ranks fifth, so this figure is read from an archived copy. Florida lost 60 children under five to drowning in 2020, 75 in 2021 and 67 in 2022 (Florida Department of Health), and more than 500 Floridians of all ages drowned in 2023 (Florida Department of Health). Drowning is the leading cause of unintentional death for Florida children ages 1-4 (Florida Department of Health). In Texas, the Department of Family and Protective Services counted Eighty-eight (88) child drownings in 2025 and One hundred three (103) in 2024, in all kinds of water (Texas DFPS).
Chemicals, drains and water quality
Pool chemicals sent an estimated 13,508 people to U.S. emergency departments in 2015-2017, about a third of them under 18 (CDC), and at least 56.3% of those injuries happened at a residence (CDC). Over 2008-2017 the average was 4,535 visits a year (CDC). CPSC knew of 11 victims of pool, spa or whirlpool-tub drain entrapment in 2014-2018, two of them fatal and all under 15 (CPSC); 55 percent were hurt in residential settings (CPSC). CPSC staff reported no child deaths on a suction outlet cover in a public pool or spa since the Virginia Graeme Baker Act took effect in December 2008 (CPSC).
Inspections show why commercial pools need the same attention. Almost 80 percent of 84,187 routine inspections of public pools, hot tubs and water playgrounds in five states in 2013 found at least one violation (CDC), and 1 in 8 led to immediate closure (CDC). Improper pH was the most common violation, at 15 percent of inspections (CDC). CDC received reports of 208 outbreaks linked to treated recreational water in 2015-2019 (CDC), 76 of them caused by Cryptosporidium, a chlorine-tolerant parasite (CDC).
What rules apply to pool service and pool building companies?
Florida: who needs a license
Cleaning a pool does not need a contractor license in Florida; repairing it does. Florida's definition of a swimming pool/spa servicing contractor says a license is not required to clean a pool or spa in a way that does not affect its structure or equipment (Florida Legislature, s. 489.105). Work that needs at least partial disassembly of equipment, excluding filter changes, equipment repair or replacement, or substantial draining for repair is licensed servicing work (Florida Legislature). The minor-work exemption covers jobs under $2,500 in aggregate (Florida Legislature), and the finished-product exemption does not cover in-ground spas and swimming pools that involve excavation, plumbing, chemicals or wiring (Florida Legislature).
Unlicensed contracting is a first degree misdemeanor on a first offense (Florida Legislature), carrying a fine of up to $1,000 and up to 1 year in jail (Florida Legislature, ch. 775), and a third degree felony on a repeat or during a declared state of emergency (Florida Legislature), with up to $5,000 and 5 years (Florida Legislature). Local code enforcement may fine up to $2,000 (Florida Legislature), a local board up to $2,500 per day per violation (Florida Legislature), and the Department of Business and Professional Regulation up to $10,000 (Florida Legislature). Contracts an unlicensed contractor signed on or after October 1, 1990 cannot be enforced by that contractor (Florida Legislature). Licensees need 14 classroom hours of continuing education every two years (Florida Legislature), and one route to the exam requires 4 years of experience in the trade (Florida Legislature). Florida had 92,976 active construction industry licensees of every type in fiscal 2023-24 (Florida DBPR), and created 13 new specialty license categories under a 2023 law (Florida DBPR).
Florida: the pool safety act
Florida's Residential Swimming Pool Safety Act, chapter 2000-143 of the Laws of Florida (Florida Legislature), covers any residential pool or spa holding water over 24 inches deep (Florida Legislature). A new residential pool needs at least one of five safety features. A barrier must be at least 4 feet high (Florida Legislature); door and window exit alarms must sound at 85 dB A at 10 feet (Florida Legislature); self-latching door releases must sit no lower than 54 inches (Florida Legislature); and a pool alarm counts only if certified to ASTM F2208 (Florida Legislature). Missing a safety feature is a second-degree misdemeanor, with a fine of up to $500 (Florida Legislature), but no penalty applies if the pool is fixed within 45 days (Florida Legislature) and the owner attends a drowning prevention class costing no more than $100 (Florida Legislature). Under s. 515.33, the pool contractor must hand the buyer a notice of these rules (Florida Legislature).
Federal: drains, chemicals and drones
The Virginia Graeme Baker Pool and Spa Safety Act, signed December 19, 2007, required every drain cover sold in the U.S. to meet the anti-entrapment standard a year later (15 U.S.C. 8003), and requires public pools with a single blockable drain to add 1 or more extra anti-entrapment systems (15 U.S.C. 8003). Drain covers must now meet ANSI/APSP/ICC-16 2017 (CPSC, eCFR). Congress authorized $2,500,000 for pool safety grants for fiscal 2023 (15 U.S.C. 8004), at least 25 percent of each grant for enforcement staff (15 U.S.C. 8004), and knowing violations of the Consumer Product Safety Act can draw up to $100,000 each (15 U.S.C. 2069).
Pool sanitizers and algaecides are pesticides in law: swimming pools are one of the 12 use patterns in EPA's antimicrobial rules (EPA, eCFR), and more than 4000 antimicrobial products are registered with EPA (EPA). A commercial applicator or dealer who violates the federal pesticide law faces up to $5,000 per offense (7 U.S.C. 136l). For public pools, CDC's Model Aquatic Health Code is in its 5th edition, posted December 16, 2024 (CDC); it calls for immediate remediation at cyanuric acid levels of 300 ppm or more (CDC). The first edition was published on 08/29/2014 (CDC).
Drone reveals of finished pools fall under FAA Part 107: aircraft less than 55 pounds (eCFR), a ceiling of 400 feet (eCFR), and recurrent training every 24 calendar months (eCFR). The FAA counted 493,396 certificated remote pilots in 2025 (FAA).
Testimonials, reviews and auto-renewing service plans
Before-and-after clips and customer testimonials are advertising. The FTC's rule on consumer reviews and testimonials, published at 89 FR 68077, bans fake and bought reviews and review suppression (Federal Register) and took effect October 21, 2024 (Federal Register). The maximum penalty was $51,744 per violation at publication (Federal Register) and is $53,088 after the January 2025 adjustment (eCFR). The FTC's Endorsement Guides, revised at 88 FR 48102 in 2023, require disclosure of material connections and of what results are typical (Federal Register).
Weekly pool service is usually sold as a recurring plan, and the federal rules on those are in flux. The FTC's 2024 "click-to-cancel" amendments were due to take effect January 14, 2025 (Federal Register), but the Eighth Circuit vacated them on July 8, 2025 (Federal Register), reinstating the rule as first written in 1973 (Federal Register). The FTC removed the vacated text effective February 12, 2026 (Federal Register) and reopened rulemaking, taking comments until April 13, 2026 (Federal Register); it says negative-option complaints rose to more than 90 per day in 2025 (Federal Register). California's Automatic Renewal Law changes apply to contracts from July 1, 2025 (California Legislature): a price rise needs notice no less than 7 days and no more than 30 days ahead (California Legislature), annual plans need a renewal notice at least 15 days and not more than 45 days before renewal (California Legislature), and proof of consent must be kept for three years (California Legislature).
What do the popular pool industry numbers really say?
Five numbers turn up again and again on pool service software, marketing and real estate sites. We traced each one back as far as it goes.
"A pool adds 5-8% (or 7%) to your home's value"
The modern 7% has no study behind it. It first appears on HouseLogic, the National Association of REALTORS' consumer site, between its January 2013 and April 2014 archived versions, framed as a ceiling: "at most" a pool might add 7% if all circumstances are right, with no source named (HouseLogic, archived). The 2012 version of the same article gave no percentage at all and advised owners to keep building costs within 15% of the home's value (HouseLogic, archived). Ramsey Solutions repeats the 7% as a HouseLogic estimate (Ramsey Solutions). The oldest 7% measurement we found is a July 1981 Appraisal Journal study of suburban Baltimore homes by Benedict Frederick, which concluded a pool can add about 7% and also that 40% of buyers saw a pool as a liability (The Sentinel, summarising Frederick); we could read it only through that summary, and HouseLogic never cites it, so the link between them is our inference. Opendoor, a home-buying company, tells sellers a pool adds 5–8% nationally without naming a source (Opendoor).
The evidence that exists measures different things. A 2003 regression for NAR on more than 28,800 Philadelphia-area sales found an in-ground pool added about eight percent (8%) and an above-ground pool nothing (NAR, Sirmans and Macpherson). In NAR's 2023 Remodeling Impact Report, agents estimated an in-ground pool addition costing $90,000 would return $50,000 at sale, 56 percent of its cost (NAR and NALP); in-ground pools also got the top Joy Score of 10 (NAR). Realtor.com's 54% premium (April 2025) compares median list prices of pool and non-pool homes without adjusting for size (Florida Realtors, relaying Realtor.com). HomeLight's $27,199 is what agents it surveyed estimated (HomeLight). Resideline, a valuation-software vendor, matched 135,239 pool home sales against comparable homes in the same ZIP code in 2026 and found a median premium of 9.2 percent (Resideline); it also traced the 7% through a loop of sites citing one another back to the 1981 paper (Resideline). Use a measured, local figure with its method, and say that a pool's effect on price depends on the market.
"There are 10.4 million residential pools in the U.S."
It is a 2011 count that is still quoted as current. The source is a one-page P.K. Data table for the Association of Pool & Spa Professionals (now PHTA) that counted 5,371,000 in-ground and 4,993,000 above-ground pools in 2011, plus 309,000 commercial pools (APSP, archived). CDC's Healthy Swimming page carried it as 10.4 million residential and 309,000 public pools from at least 2016 (CDC, archived), which is how it spread: the International Code Council repeated it as 10.4 million in 2018 (ICC), a packaging trade article as 10.4 million in 2020 (Packaging Strategies), and Pool Magazine still lists 10.4 million in 2026 (Pool Magazine). Gitnux dates it to 2023 and calls it 10.4 million households (Gitnux), and WifiTalents calls the 10.7 million total "residential" although it includes public pools (WifiTalents). PoolDial gets 3.4M above-ground pools by subtracting one company's in-ground estimate from another's total (PoolDial).
The current figures are the companies' own and they disagree in scope (see the pool count table). Pool Corporation's 2025 10-K says 5.5 million in-ground pools within "more than 14.0 million swimming pools and hot tubs", up from "11.0 million bodies of water" a year earlier (Pool Corporation): the jump is a change in what is counted, not three million new pools. Use 5.5 million in-ground pools (Pool Corporation, 2025) or 9.0 million residential pools (Leslie's, 2025), named as company estimates.
"Pool service is a $9 billion industry"
The figures come from paid market reports and unsourced vendor pages. IBISWorld's public summary of its paid report puts U.S. swimming pool cleaning services at $8.8 billion in 2025 (IBISWorld), with 78,817 businesses (IBISWorld), using its own industry definitions. Skimmer says the cleaning and maintenance segment is about $7.2 billion without naming a source (Skimmer), and WifiTalents says $9.01 billion for 2023 (WifiTalents). PHTA, the trade association, calls the whole pool, hot tub and spa industry a $62B industry on its homepage without a method (PHTA); its own press release said $36.5B in October 2021 (PHTA). The "125,000 pool service businesses" PoolDial gives (125,000) (PoolDial) is Pool Corporation's count of its own 125,000 customers, which include builders, retailers and accounts outside the U.S. (Pool Corporation). The government count is narrower and checkable: $5.94 billion of pool cleaning receipts at employer businesses in 2022, from 8,947 establishments, plus owner-operators counted separately (see industry size).
"80% of pool owners prefer weekly professional maintenance"
No survey stands behind it. WifiTalents states that 80% of owners prefer weekly professional maintenance over DIY cleaning without naming a survey (WifiTalents), and ZipDo says 92% of owners hire professionals for regular maintenance, also unsourced (ZipDo). WifiTalents also says social media raises trust in pool brands by 30%, again without a source (WifiTalents). Leslie's, which sells to both groups, estimates that professional service is about 35% of residential pool aftermarket spending, and 70% of DIY owners in Skimmer's survey cite price as the reason they don't hire.
"Video lifts conversions by 80%"
It is one vendor's first test on one client's page in 2009. EyeView, which sold landing-page video, reported that its very first test, for online tutor TutorVista, boosted conversion by over 80 percent (EyeView, archived). Its 2010 white paper says the boost was over 80% only "in some cases" (EyeView, archived), and the one test it describes in full, for eToro, found almost 32 percent (EyeView, archived). Unbounce turned it into a general rule in August 2010, "using video on landing pages can increase conversion by 80%" (Unbounce), and that sentence reached pool companies word for word: Fundbox, a small-business lender, told pool businesses in 2016 that video can increase conversion by 80 percent (Fundbox, archived). Web Tonic, a pool-builder marketing agency, now says explainer videos lift conversion 20–80% (Web Tonic). No pool-industry test stands behind either figure.
We started from the questions people search for about pool service video statistics and looked for the organization that actually produced each answer. Every figure on this page sits in an evidence ledger with its source, the exact table or paragraph it came from, the measurement period, the population measured, and the date we checked it. This edition holds 373 figures from 46 publishers.
On November 2, 2026, each sourced figure on this page was re-fetched with the fetch cache cleared and matched against the recorded wording: BLS Occupational Employment and Wage Statistics (through the BLS data API) and Quarterly Census of Employment and Wages open data; Census County Business Patterns, Nonemployer Statistics, the 2022 Economic Census and the Annual Integrated Economic Survey (through the Census data API); the 10-K and 8-K filings of Pool Corporation, Leslie's, Hayward, Pentair and Latham, Fluidra's investor presentation and EDGAR full-text search; CPSC submersion and entrapment reports, CDC drowning, MMWR and Model Aquatic Health Code pages (most through Internet Archive copies, because cdc.gov refuses automated requests), the Florida Department of Health and Texas DFPS; Florida statutes, DBPR, the U.S. Code, the eCFR, the Federal Register and California's statutes; Skimmer's published reports, three franchise disclosure documents, Google and YouTube help pages, NAR and Thumbtack; and the pages behind each popular claim. We left out PHTA's pool and hot tub counts (sold or members-only), Skimmer's full 2026 and pool owner reports (behind a download form), AQUA and Angi pages (they refuse automated requests), Florida pool contractor licence counts by class (not published as a readable page), and any figure from a gated source. The homepage figures are our own measurement on the same day.
We only cite the producer: government agencies, regulators, company filings and official posts, and the survey owner's own report. We do not cite statistics roundups, Statista-style aggregators, or salary sites without a public method. We did not bypass paywalls or sign-up forms; where a full report was gated, we used only the figures its publisher states publicly.
Figures marked "our calculation" are arithmetic on the cited numbers, and anyone can reproduce them:
510 Overpass elements -> minus 1 out of scope {'public / recreational swimming facility': 1} -> minus 0 on government/education hosts -> 509 with a usable URL -> minus 160 on directory/social hosts -> 349 records on 324 distinct registrable hosts
50 / 154 readable homepages with video_player = true (or non-empty) in homepages.csv; rule: video player: a <video> element or player iframe/placeholder (YouTube, Vimeo, Wistia, Vidyard, Brightcove, Loom, Facebook video ...) at least 150x80 px, or a labelled click-to-play control or hidden player embed
27 / 154 readable homepages with video_self_hosted = true (or non-empty) in homepages.csv; rule: video player that is a native <video> element (file served by the site or its site builder/CDN, incl. background videos)
25 / 154 readable homepages with video_embedded = true (or non-empty) in homepages.csv; rule: video player from a third-party host (YouTube, Vimeo, Wistia, Facebook, TikTok ...)
19 / 154 readable homepages with youtube_player = true (or non-empty) in homepages.csv; rule: a YouTube player (iframe, lite-youtube placeholder, lightbox embed link or hidden embed)
6 / 154 readable homepages with vimeo_player = true (or non-empty) in homepages.csv; rule: a Vimeo player (iframe, placeholder, lightbox embed link or hidden embed)
29 / 154 readable homepages with youtube_channel_link = true (or non-empty) in homepages.csv; rule: link to a YouTube channel or handle (not a single video; template placeholders excluded)
63 / 154 readable homepages with instagram_link = true (or non-empty) in homepages.csv; rule: link to an Instagram profile (template placeholders excluded)
113 / 154 readable homepages with any_social_link = true (or non-empty) in homepages.csv; rule: any of the YouTube channel, Facebook, Instagram, TikTok, X or LinkedIn profile links
7 / 154 readable homepages with before_after = true (or non-empty) in homepages.csv; rule: before-and-after wording (before & after, before/after, green-to-clean / green-to-blue) in the page text ("before and after you swim" etc. excluded), a link labelled so, or a before/after image alt
26 / 154 readable homepages with green_pool_cleanup = true (or non-empty) in homepages.csv; rule: green-pool / algae / cleanup / recovery / acid-wash / drain-and-clean wording in the page text or a link labelled so
6 / 154 readable homepages with drone_aerial = true (or non-empty) in homepages.csv; rule: drone or aerial photo/video wording in the page text, a link labelled so, or an image alt naming drone/aerial
49 / 154 readable homepages with weekly_service_plan = true (or non-empty) in homepages.csv; rule: recurring pool service wording: weekly / bi-weekly / monthly / recurring pool service, cleaning or maintenance; service, maintenance or cleaning plans, packages, agreements, contracts or memberships; full-service or chemical-only service; or a link labelled or pathed weekly service / service plans / maintenance plans / memberships
133 / 154 readable homepages with pool_cleaning_maintenance = true (or non-empty) in homepages.csv; rule: pool cleaning / maintenance / service / care wording, cleaning pools, chemical balancing or water chemistry in the page text, or a link labelled or pathed so
123 / 154 readable homepages with equipment_repair = true (or non-empty) in homepages.csv; rule: repair wording (pool/spa equipment, pump, filter, heater, automation, lighting, salt system repair or replacement, leak detection, variable-speed pumps, or the bare word repair) in the page text or a link labelled or pathed repair/equipment
114 / 154 readable homepages with pool_construction_design = true (or non-empty) in homepages.csv; rule: pool construction wording (pool construction/builder/design/installation, custom or new pools, design-build, gunite, shotcrete, fiberglass, vinyl-liner, in-ground or above-ground pools, 3D design) in the page text or a link labelled or pathed so
111 / 154 readable homepages with retail_store_supplies = true (or non-empty) in homepages.csv; rule: retail-store signals: pool supplies/store/parts/products, shop now/online, retail store or showroom, in-store, (free) water testing or analysis, add to cart, in stock; or a link labelled shop/store/pool supplies or pathed /shop, /store, /products, /cart
108 / 154 readable homepages with hot_tubs_spas = true (or non-empty) in homepages.csv; rule: hot tubs, swim spas, Jacuzzi, spa sales/service/repair/dealer/covers or "pools and spas" wording, or a link labelled or pathed hot tubs / spas
69 / 154 readable homepages with opening_closing = true (or non-empty) in homepages.csv; rule: pool opening / closing, winterizing or spring start-up wording, or a link labelled opening / closing / winterizing
50 / 154 readable homepages with commercial_services = true (or non-empty) in homepages.csv; rule: commercial pools/properties/clients/services, HOA, homeowners association, property managers, apartments, hotels, condos or the bare word commercial in the page text, or a link labelled or pathed commercial/HOA
49 / 154 readable homepages with safety_fence_cover_drowning = true (or non-empty) in homepages.csv; rule: pool safety / fence / cover / alarm / net, safety covers, drowning, Virginia Graeme Baker (VGB) Act or anti-entrapment wording in the page text, or a link labelled so
21 / 154 readable homepages with licensed_insured_wording = true (or non-empty) in homepages.csv; rule: licensed and insured/bonded, fully licensed/insured, a license number, state-licensed, licensed (pool) contractor, a Florida CPC license, or the word insured in the page text
12 / 154 readable homepages with cpo_cbp_certification = true (or non-empty) in homepages.csv; rule: Certified Pool Operator (CPO), certified pool technician/professional, Certified Service Professional or Certified Building Professional (CBP) wording
18 / 154 readable homepages with phta_ipssa_nspf_association = true (or non-empty) in homepages.csv; rule: PHTA / Pool & Hot Tub Alliance, APSP, NSPF, IPSSA, United Pool Association, Master Pools Guild, Genesis, Florida Swimming Pool Association or CPSA named in text, an image alt or a link to the association
40 / 154 readable homepages with manufacturer_brand_named = true (or non-empty) in homepages.csv; rule: Hayward, Pentair, Jandy, Zodiac, Polaris or Fluidra named in the page text, an image alt or a link
15 / 154 readable homepages with bbb = true (or non-empty) in homepages.csv; rule: BBB / Better Business Bureau / A+ rating in text, a BBB image alt, link or seal request
99 / 154 readable homepages with reviews_testimonials = true (or non-empty) in homepages.csv; rule: testimonials or reviews shown: page text with testimonials, customer reviews, "what our customers say", Google reviews, star ratings or review counts; a link labelled testimonials/reviews; or a review-widget request (Birdeye, Elfsight, Trustindex ...)
58 / 154 readable homepages with free_estimate_quote = true (or non-empty) in homepages.csv; rule: free / complimentary / no-cost / no-obligation estimate, quote, consultation, evaluation, inspection, site visit or water test in the page text, or a link or button labelled so
141 / 154 readable homepages with quote_or_estimate_request = true (or non-empty) in homepages.csv; rule: a quote or estimate request: "get a (free) quote/estimate", "request a quote/estimate/service/consultation", free/instant quote wording, or a link/button labelled or pathed quote, estimate, request service, get started or contact (tel:/mailto: excluded)
60 / 154 readable homepages with online_booking_scheduling = true (or non-empty) in homepages.csv; rule: online booking or scheduling: book online/now, schedule service/cleaning/an appointment online, online booking/scheduling, buy now/online, or a link or button labelled book/schedule (tel:/mailto: excluded)
8 / 154 readable homepages with price_shown = true (or non-empty) in homepages.csv; rule: a price shown on the homepage: $X per month/week/visit/cleaning/year, "starting at/as low as/from $X", or $X for the first cleaning/visit (coupon, discount, financing, rebate and testimonial amounts excluded)
28 / 154 readable homepages with coupon_or_special = true (or non-empty) in homepages.csv; rule: $X off, save $X, X% off or coupon wording in the price snippets, or a link labelled or pathed coupons / specials / promotions
72 / 154 readable homepages with financing = true (or non-empty) in homepages.csv; rule: financing wording (financing, finance options, 0% APR, pool loans, Synchrony, GreenSky, Affirm, Wisetack, Hearth, Lyon Financial, LightStream) in the page text or a link labelled or pathed so
3 / 154 readable homepages with spanish_language = true (or non-empty) in homepages.csv; rule: Spanish-language signal: "Hablamos Español", "Se habla español", "español", "en español", "Spanish-speaking", "bilingual" in the page text, a link labelled Español/Spanish/ES or pathed /es/, or a page whose html lang is es
42 / 154 readable homepages with family_or_locally_owned = true (or non-empty) in homepages.csv; rule: family-/locally/veteran-/woman-owned, family/local business or independently owned and operated in the page text
16 / 154 readable homepages with pool_software_detected = true (or non-empty) in homepages.csv; rule: a field-service / pool-service software identified (Skimmer, Pool Brain, Pool Office Manager, Jobber, Housecall Pro, ServiceTitan, GorillaDesk, Workiz, Service Autopilot, PoolTrackr, Kickserv, ServiceMonster, Fieldd): first by a link host (customer portal, booking), then an iframe, script or request host, last by the vendor named in a credit/"powered by" text
52 / 154 readable homepages with online_form = true (or non-empty) in homepages.csv; rule: an online form on the homepage: a non-search <form> with at least 2 visible fields, or 1 visible email/phone/message field, or an embedded third-party form; tel: and mailto: links never count
23 / 154 readable homepages with chat_widget = true (or non-empty) in homepages.csv; rule: a live-chat or web-chat widget: a network request to a chat vendor (Podium, Tawk, LiveChat, Intercom, Drift, HubSpot messages, LeadConnector ...) or a chat-widget element on the page (form and cookie-consent iframes excluded)
39 / 154 readable homepages with careers_link = true (or non-empty) in homepages.csv; rule: link labelled careers, jobs, join our team/crew, now hiring, employment, open positions, apply now (to a job page), empleo/trabajo, or a link to a /careers, /jobs, /employment or /join-our-team path
agreement counts in own/data/handcheck.json (validate.py); sample random.Random(11) of 30 readable sites; 7 positives confirmed by a recorded player (YouTube, Vimeo, native video) or a labelled play control (one site: an Elementor-kit 'Play video' button); no unrecorded popup players seen on the 23 negatives' screenshots; 'Video Gallery' menu links correctly not counted.
agreement counts in own/data/handcheck.json (validate.py); sample random.Random(11) of 30 readable sites; false positive: the company tagline 'Full-Service Pool & Spa' matched the full-service clause, which was tightened after the check (full-service cleaning/maintenance/care plan, weekly/monthly full-service, chemical-only service). Miss: weekly cleaning named only inside a collapsed FAQ answer, not in the rendered page text (rule unchanged; the share is a floor).
count of pool_software values among readable rows in homepages.csv: {'(none detected)': 138, 'Skimmer': 9, 'Housecall Pro': 3, 'ServiceTitan': 2, 'Pool Brain': 1, 'Jobber': 1}; any-mention counts {'Skimmer': 9, 'Housecall Pro': 3, 'ServiceTitan': 2, 'Pool Brain': 1, 'Jobber': 1}; rule: a field-service / pool-service software identified (Skimmer, Pool Brain, Pool Office Manager, Jobber, Housecall Pro, ServiceTitan, GorillaDesk, Workiz, Service Autopilot, PoolTrackr, Kickserv, ServiceMonster, Fieldd): first by a link host (customer portal, booking), then an iframe, script or request host, last by the vendor named in a credit/"powered by" text. A floor: route software such as Skimmer usually sits behind a customer login or app that the homepage does not link
This edition contains no Mark Studios customer data.
Limitations
Nobody counts pool service video. No public source measures how many pool companies publish video or what it does for them; the listed suppliers do not break out video spending, and the one franchisor that itemizes it reports SEO and video production together. Our homepage read measures whether a player is present, not whether the video is any good or what it achieves.
The homepage sample comes from OpenStreetMap. Volunteers map businesses unevenly, and almost all of the 324 pool hosts are mapped as pool shops, so service-only companies without a storefront are under-represented. We kept the 154 readable homepages that mention pool cleaning, service or repair. Shares from 154 sites carry a margin of about plus or minus 7 points.
Much of the marketing data comes from one vendor. Skimmer sells pool service software and surveyed a population it sells to, mixing customers and non-customers; it does not publish the sample or field dates of its pool owner survey. Pool Corporation, Leslie's, Hayward, Pentair, Latham and Fluidra also sell into the market, and their pool counts are their own estimates.
The government industry codes are not pool-only. NAICS 561790 also holds chimney, gutter and other dwelling services, and 238990 holds paving, fencing and other trades. The Economic Census product lines isolate pool cleaning and pool construction receipts, but only for employer businesses and only for 2022.
BLS has no pool occupation. The wage figures describe the broad occupations that hold pool installers and plasterers, not pool technicians.
No official count of homes with pools exists. The widely quoted 10.4 million is a 2011 trade count; the current figures are company estimates that differ in scope.
How to cite this page
For a single figure, cite the original publisher named next to it, and link here if the verification trail is useful to your readers. Each figure has its own anchor, so you can link straight to it, for example https://www.markstudios.com/research/pool-service-video-statistics#WRK-051. To cite the page as a whole:
Mark Studios. "Pool Service Video Statistics." Last verified Nov 2, 2026. https://www.markstudios.com/research/pool-service-video-statistics
APA
Mark Studios. (2026, November 2). Pool service video statistics. https://www.markstudios.com/research/pool-service-video-statistics
MLA
“Pool Service Video Statistics.” Mark Studios, 2 Nov. 2026, www.markstudios.com/research/pool-service-video-statistics.
Chicago
Mark Studios. “Pool Service Video Statistics.” Last modified November 2, 2026. https://www.markstudios.com/research/pool-service-video-statistics.
BibTeX
@misc{markstudios_pool_service_video_statistics_2026,
author = {{Mark Studios}},
title = {{Pool Service Video Statistics}},
year = {2026},
month = nov,
url = {https://www.markstudios.com/research/pool-service-video-statistics},
note = {Last verified 2026-11-02}
}
Our calculations and the evidence table are free to reuse with attribution and a link to this page. Each underlying figure remains the claim of its original publisher, and some publishers ask for a link when their figures are reused.
HouseLogic (National Association of REALTORS), Does a Pool Add Value to a Home? (Not stated (first captured with this wording 2014-04-11)). Accessed 2026-11-02.
HouseLogic (National Association of REALTORS), What To Know About Building A Pool (Not stated (captured 2012-03-09)). Accessed 2026-11-02.
We re-verify every figure quarterly and when a major source publishes a new edition. The next scheduled review is February 2027. Corrections go to contact@markstudios.com.
Nov 2, 2026: First published with 325 figures from 46 publishers, each checked against its original source.
Nov 2, 2026: Added our own measurement, held back at launch while the OpenStreetMap Overpass servers were down: a read of 154 U.S. pool service homepages (video players, social links, services, booking and conversion tools), with the site list (homepages.csv) and the method (crawl-summary.json).
Frequently asked questions
How many pool companies use video on their websites?
In our November 2026 read of 154 U.S. pool service homepages, 32.5% showed a video player and 18.8% linked to a YouTube channel. No survey owner publishes a wider count.
How many swimming pools are there in the U.S.?
Pool Corporation estimates about 5.5 million in-ground pools within more than 14.0 million pools and hot tubs (2025); Leslie's puts residential pools at about 9.0 million. Both are company estimates; no federal survey counts them.
How big is the pool service industry?
U.S. employer businesses earned $5.94 billion from swimming pool cleaning and maintenance in 2022, per the Economic Census. IBISWorld's paid report estimates $8.8 billion for 2025 with its own definitions.
How much do pool service companies spend on marketing?
Pool service owners in Skimmer's 2025 survey put 7% of their 2024 budgets into marketing, and more than 42% spent $5,000 or less a year.
How much does pool service cost per month?
Skimmer's 2025 report gives an average routine cleaning price of $216 a month; Thumbtack says most people pay around $201 for a one-time cleaning.
Does a pool add 7% to a home's value?
No study supports a general 7%. The line comes from a 2014 HouseLogic article; a 2003 NAR-funded study of Philadelphia sales found about 8% for in-ground pools, and agents estimate a new pool recovers 56% of its cost.
Do you need a license to clean pools in Florida?
Not to clean a pool without affecting its structure or equipment. Repair, equipment replacement and substantial draining for repair need a licensed pool/spa servicing contractor, and unlicensed contracting is a first-degree misdemeanor on a first offense.
How many children drown in pools each year?
CPSC counted an average of 376 pool- or spa-related drowning deaths a year of U.S. children under 15 in 2021-2023, 77 percent of them under age five.
